IKEA Group - Strategic SWOT Analysis Review

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					                                   IKEA Group - Strategic SWOT Analysis Review
        Reference Code: GDRT30208SA                                                                                          Publication Date: JAN 2013

          Bargelaan 20                                       Phone             NA                               Revenue         25,173 (million EUR)
          Leiden, Zuid-Holland                               Fax                                                Net Profit      NA
                                                             Website           www.ikea.com                     Employees       131,000
          The Netherlands                                    Exchange                                           Industry        Retailing

       Company Overview
       IKEA Group (IKEA) is a furniture and home decor retailers in the Netherlands. INGKA Holding B.V. is the parent company of
       IKEA Group companies. Along with its subsidiaries, the company undertakes the manufacture and distribution of furniture. Its
       product portfolio consists of several furniture and furnishing items such as storage furniture, small storage furniture, television
       solutions, chairs, lighting, sofas and armchair, table and desks, home decor products, flooring materials, textiles, rugs, pet
       accessories, beds and mattresses, utensils, furniture care and hardware, kitchen cabinets and appliances, bathroom furniture and
       safety products.
       Key Executives                                                             SWOT Analysis
                     Name                                Title                      IKEA Group, SWOT Analysis
         Mikael Ohlsson                    Chief Executive Officer                 Strengths                            Weaknesses
         Soren Hansen                      Vice President
                                                                                   Strong Pricing Strategy              Product Recall Incidents
         Helen Duphorn                     Global        Corporate
                                           Communications Manager                  Efficient Distribution and           High Concentration in
                                                                                   Sourcing Activities                  European Markets
         Torbjorn Loof                     Managing Director, IKEA
                                           of Sweden
         Noel Wijsmans                     Global Retail Manager                   Opportunities                        Threats
        Source: Company Website, Primary and Secondary Research,
        GlobalData                                                                 Growing Market for Energy            Country Risk
                                                                                   Efficient Products
                                                                                                                        Increasing Competition
        Key Competitors                                                            Change in Consumer Behavior
         XXXLutz KG
         Conforama France                                                         Source: Company Website, Primary and Secondary Research, GlobalData

         Casino Guichard-Perrachon
         Staples, Inc.
        Wal-Mart Stores, Inc.
        Source: Company Website, Primary and Secondary Research,
        GlobalData


       Recent Developments

       Oct 23, 2012                  IKEA Group Unveils New People & Planet Positive Sustainability Strategy
       Sep 07, 2012                  Hanergy To Supply Thin Film Solar Systems To IKEA Stores In UK
       Aug 23, 2012                  Toshiba, Marriott, IKEA, DOE and More to Share Insights at Smithers Apex’s LEDs 2012
       Source: Annual Report, Company Website, Primary and Secondary Research, GlobalData




IKEA Group - Strategic SWOT Analysis Review                                                                                     Reference Code: GDRT30208SA
Source : www.globalcompanyintelligence.com                                                                                                              Page 1
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       Table of Contents
       Table of Contents ............................................................................................................................................................................... 2
          List of Tables .................................................................................................................................................................................. 3
       Section 1 - About the Company.......................................................................................................................................................... 4
       IKEA Group - Key Facts ..................................................................................................................................................................... 4
       IKEA Group - Key Employees ............................................................................................................................................................ 5
       IKEA Group - Major Products and Services ....................................................................................................................................... 6
       IKEA Group - History .......................................................................................................................................................................... 8
       IKEA Group - Company Statement .................................................................................................................................................. 11
       IKEA Group - Locations And Subsidiaries ........................................................................................................................................ 12
          Head Office ................................................................................................................................................................................... 12
          Other Locations & Subsidiaries ..................................................................................................................................................... 12
       Section 2 – Company Analysis ......................................................................................................................................................... 13
       IKEA Group - Business Description.................................................................................................................................................. 13
       IKEA Group - Corporate Strategy ..................................................................................................................................................... 14
       IKEA Group - SWOT Analysis .......................................................................................................................................................... 15
          SWOT Analysis - Overview........................................................................................................................................................... 15
          IKEA Group - Strengths ................................................................................................................................................................ 15
             Strength - Strong Pricing Strategy ............................................................................................................................................. 15
             Strength - Efficient Distribution and Sourcing Activities ............................................................................................................. 15
             Strength - Broad Product Assortment........................................................................................................................................ 15
          IKEA Group - Weaknesses ........................................................................................................................................................... 15
             Weakness - Product Recall Incidents ........................................................................................................................................ 15
             Weakness - High Concentration in European Markets .............................................................................................................. 16
          IKEA Group - Opportunities .......................................................................................................................................................... 16
             Opportunity - Growing Market for Energy Efficient Products ..................................................................................................... 16
             Opportunity - Change in Consumer Behavior............................................................................................................................ 16
             Opportunity - Development of Ecologically Friendly Products ................................................................................................... 16
          IKEA Group - Threats ................................................................................................................................................................... 17
             Threat - Country Risk ................................................................................................................................................................ 17
             Threat - Increasing Competition ................................................................................................................................................ 17
             Threat - Global Economic Scenario........................................................................................................................................... 17
       IKEA Group - Key Competitors......................................................................................................................................................... 18
       IKEA Group, Recent Deals Summary .............................................................................................................................................. 19
       Section 3 – Company’s Recent Developments ................................................................................................................................ 20
				
DOCUMENT INFO
Description: IKEA Group (IKEA) is a furniture and home decor retailers in the Netherlands. INGKA Holding B.V. is the parent company of IKEA Group companies. Along with its subsidiaries, the company undertakes the manufacture and distribution of furniture. Its product portfolio consists of several furniture and furnishing items such as storage furniture, small storage furniture, television solutions, chairs, lighting, sofas and armchair, table and desks, home decor products, flooring materials, textiles, rugs, pet accessories, beds and mattresses, utensils, furniture care and hardware, kitchen cabinets and appliances, bathroom furniture and safety products.
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GlobalData is an industry analysis specialist, providing business information products and services. GlobalData’s highly qualified team of analysts, researchers, and solution consultants use proprietary data sources, tools and techniques to gather, analyze and represent the latest and the most reliable information essential for a business to sustain a competitive edge. GlobalData is a UK-based company with presence across North America, Europe and Asia Pacific and has a broad product offering that ranges from interactive databases, reports and custom solutions. It is a comprehensive source of insights and analysis with coverage across the oil & gas, power, alternative energy, nuclear power, petrochemicals, medical equipment and healthcare industries. GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries. Sectors and Geographies Covered GlobalData has a broad range of coverage over key market segments. It has a global scope, covering a wide range of countries constituting more than 90% of global revenues in each of the industries it covers. Research Methodology With a large dedicated research and analysis capability, GlobalData employs rigorous primary and secondary research techniques in developing unique data sets and research materials. Its status as an independent research company allows Analysts to conduct trade interviews with key industry players. Access to unique databases of in-house market information further strengthens research and analysis capabilities. Materials are reviewed shaped by an expert panel of leading industry figures and representatives from key players in the relevant industries.