AB Svenska Spel - Strategic SWOT Analysis Review
Reference Code: GDLA305088SA Publication Date: NOV 2012
Ab Svenska Spel, Norra Hansegatan
Phone +46 498 263500 Revenue 9,889 (million SEK)
17
Visby Fax +46 498 263630 Net Profit NA
62180 Website www.svenskaspel.se Employees 1,748
Sweden Exchange Industry Leisure and Arts
Company Overview
AB Svenska Spel (Svenska Spel) is a Sweden based company which is involved in arranging lotteries and gaming facilities
specifically to cater to the interest of the customers. It functions under the Swedish government. It is one of the first operators in
Europe to cater to the responsible gaming requirements of European Lotteries. The company provides sports and number
games, lottery tickets, Vegas video lottery terminals, and casino gaming. The company also offers gaming services through its
online portal its svenskaspel.se. The company operates across Sweden with offices in Sundbyberg, Gothenburg, Stockholm and
Sundsvall. AB Svenska Spel is headquartered in Visby, Sweden.
Key Executives SWOT Analysis
Name Title AB Svenska Spel, SWOT Analysis
Anitra Steen Chairman Strengths Weaknesses
Hans Bergenheim Director
Acquisition of Playscan AB Litigation Claims
Bjorn Fries Director
Research Support
Catarina Fritz Director
Eva-Britt Gustafsson Director
Source: Company Website, Primary and Secondary Research,
Opportunities Threats
GlobalData
Growing Online Gaming Market Competitive Environment
Key Competitors Positive Outlook for Gaming Swedish Regulations
Nifflas Industry
Erik Svedang
AB Trav och Galopp Source: Company Website, Primary and Secondary Research, GlobalData
Entraction Holding AB
NetPlay TV plc
Source: Company Website, Primary and Secondary Research,
GlobalData
AB Svenska Spel - Strategic SWOT Analysis Review Reference Code: GDLA305088SA
Source : www.globalcompanyintelligence.com Page 1
© GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form
Table of Contents
Table of Contents ............................................................................................................................................................................... 2
List of Tables .................................................................................................................................................................................. 3
Section 1 - About the Company.......................................................................................................................................................... 4
AB Svenska Spel - Key Facts............................................................................................................................................................. 4
AB Svenska Spel - Key Employees .................................................................................................................................................... 5
AB Svenska Spel - Key Operational Employees ................................................................................................................................ 6
AB Svenska Spel - Major Products and Services ............................................................................................................................... 7
AB Svenska Spel - History ................................................................................................................................................................. 8
AB Svenska Spel - Company Statement ............................................................................................................................................ 9
AB Svenska Spel - Locations And Subsidiaries ............................................................................................................................... 11
Head Office ................................................................................................................................................................................... 11
Other Locations & Subsidiaries ..................................................................................................................................................... 11
Section 2 – Company Analysis ......................................................................................................................................................... 12
AB Svenska Spel - Business Description ......................................................................................................................................... 12
AB Svenska Spel - SWOT Analysis ................................................................................................................................................. 13
SWOT Analysis - Overview........................................................................................................................................................... 13
AB Svenska Spel - Strengths........................................................................................................................................................ 13
Strength - Acquisition of Playscan AB ....................................................................................................................................... 13
Strength - Research Support..................................................................................................................................................... 13
Strength - Leading Position in the Market ................................................................................................................................. 13
AB Svenska Spel - Weaknesses .................................................................................................................................................. 13
Weakness - Litigation Claims .................................................................................................................................................... 13
AB Svenska Spel - Opportunities .................................................................................................................................................. 14
Opportunity - Growing Online Gaming Market .......................................................................................................................... 14
Opportunity - Positive Outlook for Gaming Industry .................................................................................................................. 14
Opportunity - Acquired Licenses to Augment Business............................................................................................................. 14
AB Svenska Spel - Threats ........................................................................................................................................................... 14
Threat - Competitive Environment ............................................................................................................................................. 14
Threat - Swedish Regulations ................................................................................................................................................... 15
Threat - Rapid Technological Changes ..................................................................................................................................... 15
AB Svenska Spel - Key Competitors ......................................................................