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Avangate Teams Up with PayNearMe to Help Software Vendors Reach Millions of US Shoppers

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AMSTELVEEN, The Netherlands--(EON: Enhanced Online News)--Avangate is the first eCommerce provider for the software industry to implement PayNearMe, enabling consumers to pay for software purchased online with cash at 7-Eleven stores across the US. img border='0' title='Add to Goo

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									Avangate Teams Up with PayNearMe to Help
Software Vendors Reach Millions of US Shoppers
Software Buyers Can Order Products Online and Pay with Cash at 6,200 7-Eleven Stores

May 18, 2011 11:34 AM Eastern Daylight Time 

AMSTELVEEN, The Netherlands--(EON: Enhanced Online News)--Avangate, a full-service provider of
eCommerce and partner-management solutions for software vendors, announced today the integration of a payment
application from PayNearMe, the cash payment network, enabling consumers to pay for software purchased online
with cash at nearly 6,200 7-Eleven stores across the U.S.

Avangate is the first eCommerce provider for the software industry to implement this payment method.

Through this integration, Avangate makes it possible for software companies to provide products and services to a
potential market of up to 60 million US households that do not have a debit or credit card or consumers who simply
prefer to pay with cash. Orders are placed at vendors’ online stores, via secure pages powered by Avangate, with
payment taking place at 7-Eleven stores. Avangate is notified of consumers' payments immediately, and transactions
are completed automatically, including the delivery of the software products instantly via email.

“We are continuing our efforts to localize the Avangate ordering interface for numerous countries and regions to
assist software companies entering new markets and increase revenue in existing ones,” said Adriana Iordan,
Product Management Officer at Avangate. “The implementation of local payment methods is one facet of this
process that proves time and time again to boost conversion rates. In a world led by cards and electronic payments,
cash still has a word to say which cannot be ignored,” 

“PayNearMe has proven the ideal partner for this opportunity in the US market: integration is seamless and
operations are transparent to us and our clients.” added Iordan. “The vast network of 7-Eleven stores that
PayNearMe brings to the relationship provides an easy and convenient way for people to pay for the software they
want to buy online, which they may not find elsewhere,” 

"Software distribution continues to move online, which makes maintaining an offline payment channel increasingly
difficult,” said John Minor, head of product at PayNearMe. “Avangate is a natural partner for PayNearMe, as
our payment platform allows for funds to be delivered to software vendors risk-free, and also allows for real-time
notification of payment. With PayNearMe, software vendors working with Avangate can serve the sizable market of
individuals who need to or prefer to pay with cash."

Tweet this: @Avangate: sell #software online to millions of US shoppers who pay cash at 7-11 via @PayNearMe

About PayNearMe

PayNearMe is the cash payment network that enables consumers to pay conveniently with cash for a wide variety of
goods and services from leading companies in e-commerce, consumer finance, transportation and beyond.
Consumers pay easily at a local store, starting at 6,200 7-Eleven stores across the United States. PayNearMe was
selected as Best in Show at FinovateFall 2010 and FinovateSpring 2011. For more information, visit
www.paynearme.com

About Avangate

Avangate is an advanced eCommerce provider that enables software companies to sell their products online as well
as to manage a distribution network in a way that is efficient, customizable and locally relevant. Specifically designed
for the software vertical, Avangate’s scalable solution includes a full-featured secure eCommerce platform, a partner
management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps
vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall
software revenue.

More information can be found on avangate.com

Contacts
For media & PR inquiries related to Avangate
Delia Ene
Marketing Communications Specialist
Tel: +31 20 890 8080
Email: press@avangate.com

								
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