Evolve Media Corp. Journeys into the Travel
Space with the Launch of Globetrotting Digital
Company tabs industry vet to lead the launch of its travel-focused division tasked with exclusively managing
sales for a growing portfolio of premium travel publishers
May 17, 2011 07:03 AM Eastern Daylight Time
LOS ANGELES--(EON: Enhanced Online News)--Evolve Media Corp., an integrated digital media company,
announced today the launch of its new travel-focused sales division, Globetrotting Digital Media (GDM), and the
hiring of a dedicated team of travel industry veterans to exclusively represent the online advertising inventory for a
growing slate of premium travel publishers.
By leveraging Evolve’s award-winning creative services team, GDM is able to serve as a premium partner to
advertisers looking to execute on custom display, video and sponsorship driven branding initiatives, while at the same
time offering the contextual reach and performance that is found through traditional vertical ad networks. The GDM
portfolio includes over 120 travel-focused publisher partners delivering 9.3 million unique global visitors monthly
(comScore, March 2011).
“Evolve Media Corp is rapidly expanding our vertically focused media services business with Globetrotting Digital
Media being the third vertical we’ve launched in 2011,” stated Aaron Broder, CEO of Evolve Media Corp. “Our
goal is to fill the creative void left by traditional ad networks by offering marketers a solution that provides custom
creative delivered with scale across our diverse group of premium travel publisher partners.”
The newly launched Globetrotting Digital unit is to be spearheaded by its vice president of operations Tim
Springstead, formerly of Travel Ad Network and IAC, who will work with Keith Bonnici, the division’s general
manager, to support the growth of the Globetrotting division. Sales efforts will be led by a national team that includes
former Sherman’s Travel sales executive Krista Arrigo as well as west coast sales and business development
executive Renee Siemak.
“We made the decision to enter the travel market with Globetrotting Digital as we see a big opportunity to bring a
custom solutions approach to what has traditionally been a network driven marketplace. Evolve’s expertise in
delivering custom packages with the same scale as the traditional ad networks deliver standard IAB units will help us
bring a much sought after solution to travel marketers, which will more effectively deliver their brand messages and
further drive ROI. We believe that this combination of investment in creative services and a top-of-market sales team
allows us to deliver a suite of high-quality product offerings for marketers that are wholly unique to the marketplace,”
To learn more about Globetrotting Digital media please visit http://GlobetrottingDigital.com.
About Evolve Media:
Evolve Media Corp (http://www.evolvemediacorp.com/) is an integrated digital media company. Evolve brings
together four synergistic companies to create one compelling offering: Gorilla Nation, the world’s largest brand ad
sales company that specializes in targeting affinity audiences including men (GorillaNation.com), women
(TotallyHer.com), kids/teens (Youthology.com) and travel (GlobetrottingDigital.com); AtomicOnline, publisher of
large digital media properties, such as SheKnows, CraveOnline, TheFashionSpot, GameRevolution and Momtastic;
Springboard Video, a one-stop branded video solution, and Double Helix, a creative and interactive marketing team
comprised of over 60+ web designers and developers. Evolve offers brand marketers digital brand campaigns that
can achieve both significant reach among key audiences and contextual environments that together have been proven
to increase key brand effectiveness. To drive the best results we offer best-in-class integration and creative solutions
tailored to specific brand objectives. Evolve’s primary mission is to provide marketers with unique, integrated
creative programs across branded consumer content sites, allowing a brand to get engaged with a passionate,
influencer audience in a way that converts them into a brand evangelist. Moreover, Evolve can leverage these
capabilities against a platform of over 600+ sites, reaching 300 million people globally each month.
Evolve Media Corp.
Senior Manager of Marketing Communications
(310) 449-1890 Ext. 8250