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Podcasting is the Ipod broadcasting. It is a kind of digital broadcasting technology, beginning with a name occurred "iPodder" software and the combination of a number of portable players achieved. Podcasting is the recording of the broadcast network or similar network voice programs, users can download the broadcast online to your iPod, MP3 player or other portable digital audio players, portable listening, not sitting in front of computers do not have to listen in real time And enjoy the freedom of anytime, anywhere. More significantly, you can make your own sound programs, and upload to the web to share with our friends.
Audio Podcasting: Writing Copy for Podcasts A Quick Start Guide to Writing Radio-Style News Copy iTunes Podcast Icon By Dr. Anthony R. Curtis Mass Communication Department University of North Carolina at Pembroke Audio Podcasting: Writing Copy for Podcasts Audio podcasting requires the radio journalism style of writing. Here are the basics of how to write and type news copy for radio broadcast and podcasts: Type size: Larger type sizes are easier to read. Use 16-point type. Type face: We are most accustomed to reading serif type faces. Use Times Roman or Times New Roman. Uppercase vs. lowercase: Broadcast news copy can be typed in all capital letters or uppercase/lowercase. Old timers used only uppercase for radio copy. The wire services still use all caps for broadcast copy. However, we are used to reading in upper and lowercase. That means patterns of words are easier to distinguish quickly . If both upper and lowercase letters are used, you can use all-caps to emphasize a word. Write your script in uppercase/lowercase so you won't stumble while reading. Page margins: Set page margins to 1.25" all the way around so you average about 10 words per line. That should make it easy to see how many words of copy you have altogether. Set margins flush-left so the copy for any one story will appear as a block. Paragraphs: Paragraphing is not used in broadcast writing. Do not indent sentences in broadcast news copy. A complete story often is one paragraph. Hyphenation: Do not hyphenate or divide a word at the end of a line. If the whole word does not fit on a line, drop down to the next line. More to the story: If a story is so long it must continue on a second sheet of paper, center the word [MORE] at the bottom of each continued page. Sentence splitting: If a story requires more than one sheet of paper, do not split a sentence between the pages. That makes it difficult for the reader to maintain continuity. Instead, stop short at the end of a sentence on the first page. Paragraph splitting: If a story requires more than one sheet of paper, do not break a paragraph at the bottom of a page. Numbering pages: If a story requires more than one sheet of paper, number the pages consecutively. For instance, if the copy is three pages long, number the first page 1 of 3, and the last page 3 of 3. Type page numbers in the upper left corner of the page. Timing: 3 or 4 lines of copy will be take about 10 seconds to read; 7 to 8 lines will take around 30 seconds; 14 to 16 lines will take about 60 seconds. Type the length of time it takes to read the story at the top of the page. For instance, typing :25 indicates 25 seconds of copy is on the page. Or :60 indicates one minute of copy. A news reader averages about 2.5 words per second. Thus, a 10-second story is 25 words and a 60- second story is 150 words. The end: Indicate the story has ended by typing three pound signs/number signs [###] centered beneath the copy on the last page of the story. Rewriting newspaper copy: Audio podcasting requires the radio journalism style of writing. Of course, newspaper stories are not written in broadcast style so you need to be aware of the differences between print and broadcast. Numbers: One obvious difference involves numbers. In print style, numbers can be written out to exactitude, while on the radio numbers are reduced to two significant digits. Every long number must be reduced to two significant digits. Round larger numbers up or down so that they don't confuse listeners. For example, "four point nine two" becomes "four point nine," and "628" becomes "roughly 630." In addition, the descriptive words "half" and "quarter" are generally preferable to "point five" and "point two five." Ages in the newspaper are written between commas after an individual's name; in broadcast style, ages are given as adjective phrases preceding the name. Tense: Newspaper stories also display a greater use of the past tense. Print is a distancing medium, separating events through the filter of the written word from the immediacy of their occurrence. Newspapers are also written hours and days before they are read, so the events described seem "old news." Radio, on the other hand, has an intimate, "you-are-there" quality that is enhanced by the use of the present tense. Newsmakers spoke to newspaper reporters ("Chancellor Carter said....") but they speak to a radio audience ("CHANCELLOR CARTER SAYS...."). Condensing stories: Rewriting newspaper stories becomes an art of condensing. The greatest difference between newspaper and broadcast news involves story length and detail. Print reporters write hundreds, even thousands of words for a particular story. Few, if any, radio stories have even a hundred words. A radio story without an actuality is a "reader." It should run about 20 seconds at most. Get to the heart of your story and leave the additional details out. Attribution: Unless you actually have spoken with individuals involved in the story, you must attribute your rewritten story to its newspaper source. The attribution generally begins the second sentence of the script ("THE PINE NEEDLE REPORTS...."). Not only is it ethical to credit the news organization that discovered the story, but if the newspaper gets it wrong – a not infrequent occurrence – the error and any of its consequences will generally not fall on you. Sentence structure: Commercial broadcasting has been around for nearly a century and radio listeners have come to expect their newscasts to be written in a particular way. Learning about broadcast sentence-structure is one of the foundations for developing effective skills at radio newswriting. Broadcast newswriting is supposed to sound like everyday speech. Sentences: There are three types of sentences: simple, compound and complex. A simple sentence contains a subject and a verb. A compound sentence is composed of two simple sentences joined by a coordinating conjunction ("and," "but," "or," "nor"). A complex sentence is composed of two simple sentences joined by a subordinating conjunction (such as "when," "because," or "although"). In broadcast newswriting, simple sentences are best. Sometimes you will use compound and complex sentences, but the clarity achieved through the use of simple sentences usually is best. The conjunctions "moreover," "furthermore," and "however" are words that should be avoided in broadcast newswriting. Listeners expect important news to be reported in simple sentences. They can connect the elements of a story that is presented clearly and concisely, if they wish. Leads: Their expectation of simple sentences is especially true of leads. If a lead begins with a subordinating conjunction, listeners discount the story's urgency. Leads generally should be written as simple sentences. Relative clauses: Relative clauses begin with a relative pronoun or adverb such as "who," "which" or "where." They provide additional information about a noun in a sentence. However. relative clauses which interrupt the flow of the sentence should not be used in broadcast newswriting. In a text communicated visually, a reader has the words on a page or screen to help guide him back to the story after a detour through a relative clause. Listeners, on the other hand, do not have such a guide and must rely on the speaker to provide information in readily understood clauses that are concise and uninterrupted. A sentence with an interrupting relative clause should be rewritten into two simple sentences. Appositions: An apposition places a noun or phrase after a noun and marks it off with commas or dashes. An apposition is like a relative clause without the relative pronoun. Long, interrupting appositions, like interrupting relative clauses, should be avoided in broadcast newswriting. Relative clauses and appositions can be used at the end of a sentence. This placement is especially useful for clauses beginning with the adverb "where." Clauses beginning with "who" or "which" are acceptable when placed at the end of a sentence, but sometimes it may be preferable to write two simple sentences instead. Active voice: Two common writing faults appear in all types of English writing -- the overuse of the passive voice and of the existential "there is," "there are" construction. Always use the active voice. Write sentences with subjects that are doing things and not subjects that are merely receiving actions upon them. Don't waste time stating an object's existence. Describe that object doing something. Simple sentences with active verbs form the basis of effective radio newswriting. Keep it simple. Recording the podcast script Further explanation of how to prepare and submit a podcast is at Apple’s iTunes website: http://www.apple.com/itunes/podcasts/specs.html Revised 2010-11-02
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