Docstoc

AGA 2005Catalog.06

Document Sample
AGA 2005Catalog.06 Powered By Docstoc
					  Partner
           with    AGA
    -
20072008

  CATALOG OF
  ADVERTISING, EXHIBITING AND
  SPONSORING OPPORTUNITIES
                                                                                                                                                                                          1%
                                                                                                                                                                       State
                                                                                                                                                                                                    3%
                                                                                                                                                                      13%                            County
                                                                                                                                                       Retired
                                                                                                                                                                                                         2%
                                                                                                                                                      2%
                                                                                                                                                                                                              Federal
                                                                                                                                             Private Sector                                               38%
                                                                                                                                            27%
             AGA CATALOG OF MARKETING OPPORTUNITIES



                                                                           Attendee Profiles
                                                               Job Titles
                                                                 Professional Designations Held                                                                                 Who Attends AGA Conferences?
                                                                                                                                                                                          Defense
                                                                                             Controller/CFO
                                                                                                                                                                                Accountability professionals from all levels
                                                                                             5%                         Inspector General                                                 13%
                                                                                 Auditor                                            1%                                          of government. You need to be visible at AGA
                                                                                 7%                                                            CEO/Partner                      conferences if your target market includes:
                                                                          Professor
                                                                                                                        Employer13%
                                                                                                                                 Code                                           • Accountants                     • Fraud Examiners
                                                                                                                                                       Vice President
                                                                          0%                                                                                                    • Auditors                        • Human Resource
                                                                                                                          Academic
                                                                                                                                                                 3%
                                                                      Director                                              1%              City
                                                                                                                                                             Manager            • Budget Professionals              Managers
                                                                      24%
                                                                                                      State
                                                                                                                                        3%                   27%                                                  • Information
                                                                                                  13%                                              County
                                                                                                                                                                                • Chief Financial
                                                                                                                                                                                  Officers                          Technology
                                                                                      Retired
                                                                                                                                                    2%                                                              Professionals
                                                                                   2%                                                                                           • Chief Information
                                                                                                                                                            Federal
                                                                                                                                                                                  Officers                        • Inspectors General
                                                                            Private Sector                                                               38%
                                                                           27%                                                                                                  • Comptrollers                    • Program Directors
                                                                                                                                                                                • Financial Managers              • Treasurers
                                                                                  Analyst
                                                                                      5%                                  Accountant
                                                                                                                              14%
                                                                                                                                                                                Why Should You Exhibit
007-2008

                                                                                                                        Employer Code Areas of Responsibility
                                                                                                                                        at AGA Conferences?
                                                                          Employers                                      Academic                                                • Exposure to more than 15,000 government
                                                                                                                                                                               Unknown
                                                                                                                                     City            IT
                                                                                                                           1%                                                  8% financial managers through pre-show mailings.
 oller/CFO                                                                                           State                  Defense
                                                                                                                                    3% Grants/Fraud/ 3%                                              Accounting
%                                                      Inspector General                         13%                        13% Reporting/Other                                  • Hundreds of accountability professionals are
                                                                  1%                                                                      County                                                        31%
                                                                                 Retired
                                                                              CEO/Partner
                                                                                                                                       4%  2%                                       ready to purchase the latest technologies,
                                                                                  2%
                                                                                  13%                                                 Financial Management                          services and products.
                                                                                                                                                    Federal
                                                                                                                                      6%                                         • Get direct access to your target market.
                                                                                    Vice President
                                                                           Private Sector                                                               38%
                                                                           27%                  3%                                     Consulting
                                                                                                                                                                                 • Find unparalleled networking opportunities.
                                                                                           Manager
                                                                                                                                      3%
                                                                                                                                                                                 • Your competition will be there. Can you
                                                                                            27%                                         Budgeting
                                                                                                                                                                                    afford not to be?
                                                                                                                                        6%

                                                                                                                                               Auditing
                                                                                                                                                                                Attendees have told us they want
                                                                                                                                                                                                Admin/MGT
                                                                                                                                               31%                              to see more of the following:
                                                                                                                                                                                                  11%
oller/CFO                                                                                                                   Defense                                             •   Auditing Products
                                                      Inspector General                                                      13%                                                •   Accounting Firms
                                                               1%
                                                          Accountant
                                                             14%             CEO/Partner                                                                                        •   Banks
                                                                                  13%                        Areas of Responsibility                                            •   Budgeting Software
                                                                          Areas of Responsibility
                                                                             Vice President
                                                                                                3%                                                                              •   Cell Phones, PDAs & Wireless Communications
                                                                                                              Unknown
                                                                                               IT
                                                                                         Manager              8%                                                                •   E-Gov Service Providers
                                                                                       27%  3%
                                                                            Grants/Fraud/
                                                                            Reporting/Other
                                                                                                                                              Accounting
                                                                                                                                                                                •   Financial Reporting Software
                                                                                                                                                    31%
                                                                            4%                                                                                                  •   Financial/Retirement Planners
                                                                     Financial Management                                                                                       •   Investment Companies
                                                                     6%                                                                                                         •   Office Supplies & Equipment
                                                                     Consulting

                                                                     3%                                                                                                         •   Payroll Software/Services
                                                                       Budgeting                                                                                                •   Personnel/Staffing Agencies
                                                        Accountant
                                                                       6%                                                                                                       •   Publishers (books, studies, GAAP manuals)
                                                            14%
                                                                                                         Areas of Responsibility                                                •   Real Property Life Cycle Software
                                                                              Auditing
                                                                                                                                                    Admin/MGT                   •   State & Local Government Service Providers
                                                                              31%                             Unknown                                  11%                      •   Travel Software & Travel Agents
                                                                                                IT
                                                                                                              8%
                                                                           Grants/Fraud/        3%                                           Accounting                         •   Virus Software
                                                                           Reporting/Other
                                                                                                                                                   31%
                                                                           4%
             2
                                                                   Financial Management
                                                                   6%
                                                                     Consulting
AGA Reaches                                                               Marketing




                                                                                                             AGA CATALOG OF MARKETING OPPORTUNITIES
                                                                          Opportunities
People With the                                                           AGA Corporate Partner
                                                                          Program—Partners Receive

Power to Buy                                                              Substantial Discounts on Many
                                                                          of these Opportunities!

Why include AGA’s marketing opportunities in                              AGA Conferences/Events
your organization’s quest to reach government                             • Second Annual Internal
financial managers? One word…Audience.                                      Control & Fraud Conference
                                                                          • Third Annual National
AGA is a targeted group of qualified decision-makers who can
                                                                            Performance Management
affect your bottom line. If your target market includes chief financial     Conference (PMC)
officers, chief information officers, inspectors general, auditors,
                                                                          • Sixth Annual National
accountants, comptrollers and treasurers, then you need to
                                                                            Leadership Conference (NLC)
be visible with AGA.
                                                                          • 57th Annual Professional
AGA is the only professional organization that boasts a membership          Development Conference
across ALL levels of government, representing 15,000 members                & Exposition (PDC)
nationwide. Currently, our advocacy work—ensuring that members
have a voice in the corridors of power—our range of affordable and        AGA Publication Advertising
convenient professional education opportunities, our well-respected       • Journal of Government
certification program, and our website and weekly publications that         Financial Management
keep members in touch with the latest developments, make AGA              • Corporate Partner Advertorials
the go-to source for government accountability.                           • AGA’s Weekly e-Newsletters:
                                                                            TOPICS and AGA Today
Choose any combination of AGA media found within this
marketing catalog—corporate membership, advertising, exhibiting,
sponsoring—to maximize your sales and industry recognition.

Save even more of your marketing dollars when
you become an AGA Corporate Partner!



Table of Contents
4 AGA Corporate                      35 Conferences Order Form
    Partner Program
                                     36 Journal of Government
8 AGA Conferences                        Financial Management
    10 Internal Control                  40 Corporate Partner
       & Fraud Conference                   Advertorial
    14 National Performance          42 Electronic Newsletter
       Management Conference             Advertising
    18 National Leadership           43 Publications Order Form
       Conference
    26 Professional Development
       Conference & Exposition
                                                                                                                 3
                                                                                                                                            MENT
                                                                                                                                      SUPPLE
                                                                                                                               TISING
                                                                                                                        L ADVER
                                                                                                                  SPECIA
  AGA CORPORATE PARTNER PROGRAM



                                  Deliverin n Managemen
                                  Integrat
                                           g IT Va
                                          io
                                                  lue thro
                                                          ugh
                                                          t
                                                                                                                                                                                                                            AGA
                                     By Pau
                                           l Wohlle




                                       Federal
                                        repeatab
                                                   ben, Par



                                               agencies
                                                le approa
                                                  ting
                                                            tner



                                                         need a
                                                           ch for pl
                                                                      ion tech
                                                       informat , at a time when informatio lly true
                                           plemen the projects will fail
                                                                         disciplin
                                                                           anning
                                                                                        ed and
                                                                                           and
                                                                                     nology pris at the
                                                                                                     n
                                                                                                        ojects.
                                                                                                                                                                                                                            Corporate
                                                                                                                                                                                                                            Partner
                                                                                                   ecia
                                         im      ny of                     costs less
                                                                                     . Th is is esp
                                                                                                        cess
                                          Other wis
                                                     e, ma                         better and                       ose suc
                                                                        t works                           x and wh
                                                             ment tha                            s comple                     tem
                                                   a govern                         themselve                        ement sys
                                          core of                      which are                            al manag
                                                              ctions,                               financi
                                                    ncial fun                           every non
                                           for fina                          h nearly
                                                               gra tion wit                                                 ers
                                                     s on inte                                                      t taxpay
                                            depend                      ment.                              s can cos
                                                                depart                                 tem
                                                        ncy or                              y (IT) sys                   pared
                                             in an age                          technolog                small wh
                                                                                                                  en com
                                                                     rmation                   t cost is
                                                          s of info                  , but tha
                                                  Failure                    dollars                            . We at
                                                                  lions of                            nagement
                                                        ds of mil                            and ma
                                               hundre                              mission
                                                                          efits to
                                                          for gone ben                   ter pla nning and
                                                with the                       that bet
                                                                      believe                      nagement
                                                            ornton                        tion ma
                                                 Grant Th                      h integra
                                                                    n throug




                                                                                                                                                                                                                            Program
                                                           entatio                      owns
                                                  implem                        breakd
                                                                      of such
                                                           the risk
                                                   reduce
                                                                .
                                                    occurring


                                                                                                                                                                                        AM
                                                                                                                                                                                    10:34:12
                                                                                                                                                                      SPECIAL ADVERTISING SUPPLEMENT
                                                                                                                                                                           10/27/06




                                                                   1
                                                            F.indd
                                                      6 Adv_
                                              GTH Win0




                                                                                        A Customized Approach
                                                                                        to Financial Management Success                                                                                                     Access to Senior-Level Accountability Professionals
                                                                                                                                    Helping You Develop New Skills
                                                                                                                                    to Meet Growing Requirements
                                                                                                                                                                                                                            Organizations with long-term commitments to advancing
007-2008

                                                                                                                                    New reporting requirements. Systems implementation.
                                                                                                                                    Budget constraints. Loss of key personnel. These are just a
                                                                                                                                                                                                                            government accountability will benefit significantly from
                                                                                                                                    few of the many challenges facing the financial management
                                                                                                                                    community.

                                                                                                                                    Management Concepts financial management training and
                                                                                                                                                                                                                            the AGA Corporate Partner membership program. Your
                                                                                                                                    advisory services offer flexible options for meeting these challenges
                                                                                                                                    and supporting a range of financial management initiatives:

                                                                                                                                    • A-123
                                                                                                                                    • Performance Measurement
                                                                                                                                                                                                                            membership supports AGA’s work, and in return, AGA
                                                                                                                                    • Performance Assessment Rating Tool (PART)
                                                                                                                                    • Cost Accounting
                                                                                                                                    • Establishing Systems for Financial and Performance Analysis                           provides Corporate Partners with programs and services to
                                                                                                                                                                                                                            keep you in touch with top leaders, opportunities to provide
                                                                        MGC_AGA_Spring_06_j.indd 1                                                                                                    4/21/06 10:34:38 AM




                                                                                                                                                                                                                            input into Association programs, and discounts and free
                                                                                                                                                                                                                            offers to help you achieve your organizational objectives.
                                                                                                                                                                                                                            This program offers a unique opportunity to partner
                                                                                                                                                                                                                            with AGA and maximize your exposure to senior-level
                                                                                                                                                                                                                            government accountability professionals on an exclusive
                                                                                                                                                                                                                            basis. AGA Corporate Partnership will give you a host of
                                                                                                                                                                                                                            avenues to reach your best customers and improve
                                                                                                                                                                                                                            your bottom line.




  4
                                                                                                            AGA CORPORATE PARTNER PROGRAM
AGA Delivers Strategic Value Across Your Organization—
You Determine Your Partnership Level

Professional Corporate Partner                       Sustaining Corporate Partner
Along with the tangible benefits listed here, the    The Sustaining Partnership is an affordable way to
participation of Professional Corporate Partners     support AGA’s strategic goals and attain recognition
provides support for an extensive array of member    as an AGA partner and enjoy added benefits above
activities and provides seed money for AGA’s         and beyond non Corporate Partner organizations.
future. Your identity as a Corporate Partner will
give you the distinction of being involved with a    Benefits of Partnership
respected thought leader in government financial     • Access to AGA’s 15,000-strong network of
management. More important, this level of              government accountability professionals.
support provides a bridge between AGA and
                                                     • Exclusive access to senior-level government
government, establishing a strong commitment to        executives at Corporate Partner dinners and
advancing government accountability. AGA gives         breakfasts.
partners the chance to be involved in research
                                                     • Regular recognition in AGA publications and
studies and publications that will promote out-        at conferences of your Corporate Partner status.
standing government management practices.
                                                     • A seat on the Corporate Partner Advisory
                                                       Group. (See page 6 for details.)
Benefits of Partnership                              • Link from the AGA website to your
All of the benefits of the Sustaining Partner          organization’s website.
listed to the right, plus:                           • Early notification of AGA Marketing
• Representation at AGA’s invitation-only              Opportunities over non AGA Corporate
  Executive Session—held in conjunction with           Partner organizations.
  the Association’s annual conference in July.       • Participate in Corporate Partner-only special
  This is a high-level strategic visioning session     events, such as the Red Carpet Reception held
  with AGA’s leadership and senior-level               in conjunction with AGA’s National Leadership
  government executives.                               Conference.
• Exclusive sponsorship of major research projects   • Discounts on conference exhibits.
  via the Corporate Partner Advisory Group.          • Reduced registration fees in the form of
• First opportunity to find out about                  member rates for all staff members attending
  conference sponsorships.                             AGA’s nationally sponsored conferences and
• First opportunity for premier booth                  training programs.
  location at AGA conferences.                       • Opportunity to take advantage of The Journal
• Premiere recognition at nationally                   Corporate Partner Advertorial—available only
  sponsored conferences.                               to AGA Corporate Partners. The four-page
                                                       advertising supplement is designed to showcase
                                                       AGA Corporate Partners and their success
*Professional Corporate Partner: $5,000/year           stories.
                                                     • Rights to use the official AGA Corporate
                                                       Partner logo.
*Dues subject to change without notice.
                                                     • Receive copies of AGA publications—the
                                                       quarterly Journal, the electronic TOPICS and
                                                       AGA Today, which appear on alternating
                                                       Mondays.
                                                     The AGA Corporate Partner Program gives you
                                                     broad access to the AGA network across a variety
                                                     of venues. It provides you with an exclusive oppor-
                                                     tunity to reach senior-level government accounta-
                                                     bility professionals. We understand that organiza-
                                                     tions have different reasons for partnering with
                                                     AGA and this two-tiered approach lets you
                                                     participate at the level that fits your needs.

                                                     *Sustaining Corporate Partner: $2,000/year
                                                                                                               5
  AGA CORPORATE PARTNER PROGRAM

                                                                                       Corporate Partner Advisory Group
                                                                                       Each Corporate Partner organization has a
                                                                                       seat on the Corporate Partner Advisory Group
                                                                                       (CPAG). The CPAG’s mission is to bring together
                                                                                       industry and government executives to exchange
                                                                                       information, support professional development,
                                                                                       improve communications and understanding,
                                                                                       solve issues, and build partnership and trust,
                                                                                       thereby enhancing AGA’s focus on advancing
                                                                                       government accountability. The CPAG holds quar-
                                                                                       terly business meetings and an annual meeting in
                                                                                       conjunction with the Professional Development
                                                                                       Conference & Exposition. CPAG work can include:
                                  “The concept behind the CPAG is to create             • Preparing studies and analyses of public
                                  opportunities to bring industry and government          sector financial management, auditing, budget,
                                  representatives together to share ideas and foster      program management and technology issues.
                                  communications—something that really didn’t
                                                                                        • Assisting AGA in identifying professional
                                  exist until now.”
                                                                                          speakers to deliver presentations at its
                                  —Hank Steininger, CGFM, Managing Partner,               national conferences.
                                   Global Public Sector, Grant Thornton LLP
007-2008

                                                                                        • Demonstrating, through AGA programs and
                                                                                          conferences, private sector services and prod-
                                                                                          ucts that can help government accountability
                                                                                          professionals perform their functions more
                                                                                          effectively and efficiently.
                                                                                        • Participating in research studies to improve
                                                                                          federal financial management.




  6
                                    AGA Thanks its
                                Corporate Partners
Professional Partners
                                                                                 IBM is a registered trademark of the
                                                                            International Business Machines Corporation




Sustaining Partners




         C O R P O R A T IO N



 For more information on the AGA Corporate Partner Program, please contact Susan Fritzlen at 800.AGA.7211 or sfritzlen@agacgfm.org.
  AGA CONFERENCES




                    AGA Conferences
                         The Ideal Time and Place
007-2008

                         to Meet Key Decision-Makers!
                         AGA conferences are highly regarded in the government
                         financial management and accountability community as
                         top-of-the-line education events. We attract leaders from
                         federal, state and local governments as well as the private
                         sector that are committed to making government more
                         accountable to the people they serve. Offering CPE
                         credit, technical training, emerging trend snapshots and
                         lessons from the best in the business, AGA conferences
                         are considered a “must” in many financial managers’
                         training plans.

                         If your organization offers products or services to
                         the financial management community, AGA’s national
                         conferences are the ideal place to reach your customers.
                         We provide the perfect setting for increasing your name
                         recognition and demonstrating your commitment to
                         the profession.

                         Join us to maximize your exposure, generate qualified
                         leads, meet future customers, strengthen existing rela-
                         tionships and network with your target audience. AGA
                         brings together everyone you need to see—in one place,
                         at one time!
  8
                                                                                                                        AGA CONFERENCES
Don’t just take our word for it. Listen to what others are saying…

“AGA’s unique ability to inform and educate leaders of    “I have found the AGA conferences (NLC and PDC) to
the government’s financial management community           be not only a great source of information but also a great
makes them the premier organization for understanding     opportunity to network. Where else can you find former
the current issues facing public sector decision-makers   clients, current clients and prospective clients as well as
in this marketplace. I consider our thought leadership    former and prospective business partners all in one
activities through the CPAG program and sponsorships      place? Many of our client and business partner relation-
of AGA events to be amongst IBM’s best investments of     ships have developed as a result of participation in AGA
time and funds.”                                          conferences. Plus, it is always fun to catch up with
                                                          friends whom I have not seen in a while.”
   – Amit Magdieli, Senior Consultant,
     IBM Business Consulting Services                        – Ron Smith, CGFM, Director, Government
                                                               Financial Services, Watkins Meegan
                                                               Government Services
“We are constantly reviewing our marketing strategy
and regular attendance at your events is a key part of
our plans. AGA has a great track record of scheduling
key government personnel, and it is important Systalex
continues to leverage that.”
   – Phil Magaro, VP Business Development &
     Consulting Services, Systalex Corporation




                                                                                                                         9
                                                           AGA’s Seco
                                                                     nd       A
                                                          Nationa In nnual
                                                          & Fraudl Co rnal Control
                                                                                te
                                                            September
                                                                      10 – 11, 20
                                                                                 nference
                                                            Hyatt                07
                                                                      Regency Atl
                                                                Atlanta, GA      anta
INTERNAL CONTROL & FRAUD CONFERENCE


                                                                                                         Second Annual
                                                       Combating Fr
                                                      & Minimizing aud
                                                                          Risk:
                                                                                                         Internal Control
                                                                                                         & Fraud
                                                      Strategies
                                                                 for Succ
                                                                           ess




                                                                                                         Conference
                                                                                 www.agac
                                                                                         gfm.org/frau
                                                                                                     d


                                                        l   l
                                            Second    Contro
                                                   Annua
                                                          al
                                      AGA’s
                                            a   l Intern
                                                       ce
                                      Nation d Conferen
                                      & Frau       &
                                          Preview tion
                                                 a
                                          Registr ls
                                          Materi
                                                 a                                                       September 10 – 11, 2007
                                                                                                         Hyatt Regency Atlanta, Atlanta, GA
                                                                                                         Combating Fraud & Minimizing Risk:
                                                       ud
                                               ting Fra
                                         Comba izing Risk:
                                         & Minim uccess
                                          Strateg
                                                 ies for S
                                                                                                         Strategies for Success
                                                                07
                                                        – 11, 20
                                                 ber 10
                                          Septem
                                          Hyatt Re
                                          Atlanta
                                                   gency
                                                 , GA
                                                         Atlanta


                                                                          www.a
                                                                               gacgfm
                                                                                     .org/fra
                                                                                             ud          Attendance: 450
                                                                                                         www.agacgfm.org/fraud
                                                                                                         Maximize your company’s visibility, make new contacts
                                                                                                         and reach your target audience at AGA’s Internal Control
                                                                                                         & Fraud Conference. This event focuses on manage-
                                                                                                         ment’s responsibility for ensuring a good system of inter-
                                                                                                         nal control and the role of accountability professionals to
                                                                                                         minimize the risk of fraud, waste and abuse. Leaders in
                                                                                                         government and private industry will discuss the latest
                                                                                                         discovery techniques, lessons learned and how govern-
                                                                                                         ments are cooperating to improve services to citizens.
                                                                                                         Become a sponsor to gain visibility and showcase your
                                                                                                         commitment to the financial management profession.
                                                                                                         We offer a wide range of sponsorship opportunities
                                                                                                         that enable your organization to stand out and gain a
                                                                                                         competitive edge.




10
Value-Added Benefits—Each Sponsor Receives the Following Benefits:
• Complimentary tabletop              • Recognition in the conference       • Recognition in the sponsor
  exhibit—greet and interact with       promotional brochure (if con-         appreciation section of the




                                                                                                                  INTERNAL CONTROL & FRAUD CONFERENCE
  attendees during breakfasts,          firmed before printing).              conference website.
  breaks and networking events!       • Recognition in the official con-    • Pre- and post-conference
• Complimentary half-page ad in         ference program (if confirmed         registration mailing lists in
  the official conference program       before printing)—includes com-        Excel format (one-time use).
• Logo in the sponsor ‘thank            pany description, full-color logo   • Special name badge ribbons
  you’ banner ad—enjoy the cor-         and contact information.              denoting sponsorship level for
  porate recognition that comes       • Acknowledgement during the            company representatives to
  from having your company              opening general session.              wear at the conference.
  name on each page of the            • Logo prominently displayed
  conference website.                   on special sponsor “thank you”
                                        signage.


Sponsorship Opportunities Unless otherwise noted, there is only one opportunity to sponsor each item.

Platinum Level                                           Gold Level
Welcome Reception $10,500                                Luncheon (Two Available) $8,500
If your company’s goal is to reach all of the            Capture the crowd of government financial man-
attendees at AGA’s Internal Control & Fraud              agers as they meet each day in a relaxing atmos-
Conference, sponsoring the Welcome Reception             phere and take a break from education activities.
is the way to achieve it. This event offers a high-      Additional benefits include:
profile, noncompetitive opportunity to network
                                                         • Three complimentary conference registrations.
with current and future customers. The Welcome
Reception is an attendee favorite and offers the         • Opportunity to give brief welcome remarks
chance to relax and network with colleagues and            during the luncheon.
friends. Additional benefits include:                    • Opportunity to place promotional items on each
                                                           seat.
• Guaranteed spot on the conference technical
                                                         • Premier placement of company logo on
  committee—help shape the agenda by coordinat-
                                                           Luncheon signage.
  ing education sessions and selecting speakers!
                                                         • Logo prominently displayed on a large screen at
• Four complimentary conference registrations.
                                                           the Luncheon.
• Premier placement of company logo on recep-
                                                         • VIP seating—we’ll reserve one table at the front
  tion signage.
                                                           of the room for your registered staff and guests.
• Beverage napkins printed with your company
  logo.                                                  Badge Holders $8,500
• Drink tickets printed with your company logo.          Badge Holders are printed with your logo on the
• Special lighting illuminating your logo in the         front and on the back so your company name will
  room.                                                  never be out of sight. Additional benefits include:
• Opportunity to insert one promotional item into
  the conference bags.                                   • Three complimentary conference registrations.
                                                         • Logo prominently displayed on the badge
Tote Bags $10,500                                          holders along with the AGA logo.
A walking advertisement for your company. The            • Opportunity to insert one promotional item into
bags are a favorite with all conference attendees          the conference bags.
and get long-lasting use and exposure beyond
the conference. No other item will reinforce your        Notebooks $8,500
organization’s name recognition better. Additional       Your logo will be printed on notebooks and inserted
benefits include:                                        into every bag. When attendees get back to their
                                                         office and review what they’ve learned, your logo
• Guaranteed spot on the conference technical            will be front and center. Additional benefits include:
  committee—help shape the agenda by coordinat-
  ing education sessions and selecting speakers!         • Three complimentary conference registrations.
• Four complimentary conference registrations.           • Logo prominently displayed on the Notebooks
• Logo prominently displayed on the tote bags              along with the AGA logo.
  along with AGA logo.                                   • Opportunity to insert one promotional item into
• Opportunity to insert one promotional item into          the conference bags.
  the conference bags.                                                                                            11
INTERNAL CONTROL & FRAUD CONFERENCE

                                      Silver Level                                            Bronze Level

                                      Breakfast (Two Available) $6,500                        Coffee Break (Two Available) $4,500
                                      Treat attendees to their first cup of coffee and help   Perk up participants! Gain exposure and give
                                      them get their day off to the right start! This spon-   attendees that mid-morning boost to get them
                                      sorship opportunity will generate plenty of appre-      through their day. Seize this opportunity to net-
                                      ciation and get attendees energized for networking      work with customers one-on-one. Coffee Breaks
                                      and learning as they start their day. Additional        take place in the exhibit area each day. Offer a
                                      benefits include:                                       prize giveaway during the break, for extra expo-
                                                                                              sure! Additional benefits include:
                                      • Two complimentary conference registrations.
                                      • Premier placement of company logo on                  • One complimentary conference registration.
                                        Breakfast signage.                                    • Premier placement of company logo on Coffee
                                      • Beverage napkins printed with your company              Break signage.
                                        logo.                                                 • Beverage napkins printed with your company
                                      • Opportunity to insert one promotional item into         logo.
                                        the conference bags.                                  • Opportunity to insert one promotional item into
                                                                                                the conference bags.
                                      Snack Break (Two Available) $6,500
                                      Treat attendees to an afternoon beverage or snack       Other Promotional Opportunities
                                      and provide a refreshing “pick me up” to carry
                                      them through the day. Afternoon breaks are a great
                                                                                              Bag Stuffers $400
                                      time to meet with old friends and colleagues. Your
                                      logo will be what everyone sees as they mingle          Even if you cannot attend, get your message in the
                                      around the food and beverage stations. Additional       bag! One promotional item of your choice will be
                                      benefits include:                                       inserted into every conference bag. You can publi-
                                                                                              cize an upcoming event, promote a new product or
                                      • Two complimentary conference registrations.           draw traffic to your booth. Just provide copies of
                                      • Premier placement of company logo on Snack            your pre-printed material or giveaway to AGA and
                                        Break signage.                                        we’ll take care of the rest.
                                      • Beverage napkins printed with your company            Items may include, but are not limited to, a CD of
                                        logo.
                                                                                              your products/services, marketing brochure
                                      • Opportunity to insert one promotional item into       (eight-page maximum), pens, calculators, mouse
                                        the conference bags.                                  pads, luggage tags, and other promotional items
                                                                                              not already sponsored by AGA. Bag stuffers must
                                                                                              weigh less than 12 ounces, be no larger than 12-by-
                                                                                              9 inches, and must be approved by AGA.
                                                                                              Company is responsible for shipping materials in
                                                                                              time to be placed in the bags prior to the opening of
                                                                                              the show. Benefits include:
                                                                                              • Opportunity to insert one promotional item into
                                                                                                the conference bags.
                                       Don’t see what you’re looking for?                     • Recognition in the final program—includes com-
                                       AGA can also customize a sponsorship just for            pany description, logo and marketing contact
                                       you! Please contact Ada Phillips via e-mail,             information.
                                       aphillips@agacgfm.org, or by phone at
                                       800.AGA.7211, ext. 310.




                                      Sponsorship Terms and Guidelines
                                      A complete list of Sponsorship Rules and Regulations will be posted on the conference website and
                                      provided with the sponsor’s confirmation letter (sent via e-mail). By signing the application/contract,
                                      each organization, its employees and/or contractors, agrees to abide by these rules and regulations
                                      and amendments or additions made to them.
12
                                                                                                                                                                                                                                                                                                                                 INTERNAL CONTROL & FRAUD CONFERENCE
Advertising Opportunities                                                                                                                                                                           Mechanical Specifications
This is the best opportunity to showcase your                                                                                                                                                                         Full Page: 7.5" x 10"
company’s message in the program that will be                                                                                                                                                                         Full Page with bleed:
used throughout the conference and taken back                                                                                                                                                                          trim: 8.5" x 11"
to offices around the country.                                                                                                                                                                                         bleed: 9" x 11.5"
                                                                                                                                                                                                                       live: 7.5" x 10"
Mechanical Requirements and Prices                                                                                                                                                                                    1/2 Page Horizontal: 7.5" x 5"
    Deadline for space reservation, receipt of
    contract and payment: July 20, 2007                                                                                                                                                             Ad Sales: Please contact Marie Force, AGA director
                                                                                                                                                                                                    of communications, at mforce@agacgfm.org, or at
    Deadline for artwork: August 3, 2007                                                                                                                                                            800.AGA.7211, ext. 337, to purchase advertisements
Become an AGA Corporate Partner today and                                                                                                                                                           or complete the enclosed order form.
receive sizable discounts on Fraud Conference                                                                                                                                                       Art submission: All ads will be four-color process.
advertising!                                                                                                                                                                                        Advertisers should submit a high-resolution PDF
To purchase advertising space in the Fraud                                                                                                                                                          file with crop marks (and bleed marks, if neces-
program, use the information below on the                                                                                                                                                           sary) indicated in the PDF. All fonts must be
enclosed order form.                                                                                                                                                                                embedded in the PDF and all files must use CMYK
                                                                                                                                                                                                    high-resolution images. The recommended setting
    Back cover (1 opportunity)                                                                                                                                                                      is PDF/X-1a (Acrobat Distiller or InDesign).
    AGA Corporate Partner: $1,500
    Non AGA Corporate Partner: $1,800                                                                                                                                                               Ads may also be submitted as InDesign CS2 files
                                                                                                                                                                                                    (Macintosh format) with all associated images and
    Inside covers (2 opportunities):                                                                                                                                                                fonts included. Please include a composite color
    AGA Corporate Partner: $750                                                                                                                                                                     printout, PDF or TIFF file with your ad submission
    Non AGA Corporate Partner: $900                                                                                                                                                                 to ensure accuracy. Send all files to Kristina Brinton
    Inside Front Right (1 opportunity)                                                                                                                                                              at TGD Communications, 901 N. Pitt Street, Suite
    AGA Corporate Partner: $600                                                                                                                                                                     250, Alexandria, VA 22314, or via e-mail at
    Non AGA Corporate Partner: $750                                                                                                                                                                 kristina.brinton@tgdcom.com.

    Full page (multiple opportunities)
    AGA Corporate Partner: $500
    Non AGA Corporate Partner: $650                                                                                                                                                                                                                                                                        AGA’s
                                                                                                                                                                                                                                                                                                               F
                                                                                                                                                                                                                                                                                                         Internirst National
    Half page (multiple opportunities)                                                                                                                                                                                                                                                                   Fraud al Control
                                                                                                                                                                                                                                                                                                                 Confe       &
    AGA Corporate Partner: $300                                                                                                                                                                                                                                                                         Confe
                                                                                                                                                                                                                                                                                                             rence
                                                                                                                                                                                                                                                                                                                         rence
                                                                                                                                                                                                                                                                                                        Pro   gram
    Non AGA Corporate Partner: $450
    All prices are net. No agency commissions
    or discounts provided.


                                                                                                                                                                                                                                                                                                 Fraud
                                                                                                                                                                                                                                                                                                       Pre
                                                                                                                                                                                                                                                                                                The N vention & Detectio
                                                                                                                                                                                                                                                                                                & Tec ewest Too n:
                                                                                                                                                                                                                                                                                                     hniqu            ls
                                                                                                                                                                                                                                                                                                             es
                                                                                                                                                                                                                                                                                               S eptem
                                                                                                                                                                                                                                                                                                        ber 25
                                                                                                                                                                                                                                                                                               Atlant          – 26, 20
              Conference Tips & Information                                                                                                                                          Conference Tips & Information                                                                             14 CP
                                                                                                                                                                                                                                                                                                     a, GA              06
                                                                                                                                                                                                                                                                                                     E Hou
                                                                                                                                                                                                                                                                                                           rs

              Responsible Drinking Policy                                            Emergencies &                                                      Speaker Biographies                                                Exhibit Hall
              Recognizing the emphasis on networking through receptions and          Personal Safety                                                    To view speaker biographies, visit our website at                   Be sure to visit our exhibit area to see the latest resources in
              social events and the potential for alcohol abuse, AGA encourages      To help ensure your personal safety and peace of mind through-     www.agacgfm.org/fraud. Please remember that not                    fraud detection and financial management. You’ll find pace-set-
              attendees to drink responsibly. Supporting this policy, AGA offers     out the conference, we have included your emergency contact        all presenters provide copies of their biography to AGA.           ting tools and technology that will help you do your job faster,
              nonalcoholic beverages at all functions where alcohol is served.       information on the back of your name badge. There is also space                                                                       more efficiently and more effectively.
              Alcohol will not be served to anyone under 21.                         to write down any medical conditions or allergies you may have.    PowerPoint Presentations                                           Visit with sponsors to gain expert insight and get a hands-on
                                                                                     Please take a moment to verify that the information is correct     Any presentations made available to us are posted on our web-      understanding of the latest innovations in financial management
              Cell Phone/PDA Policy                                                  and mark any changes on your badge.                                site. Approximately two weeks before the conference, registered    and accountability. Some companies may conduct raffles–stop by
              As a courtesy to speakers and other attendees, please refrain          As a reminder, if you require medical attention during the con-    attendees received an e-mail providing a link to the conference    and you may become a winner!
              from the use of cell phones and/or other communication devices         ference please contact the Registration Desk, or dial “0” on any   PowerPoint presentations. This page will be updated on an
                                                                                                                                                                                                                           View the list of sponsors on page 20.
              during presentations. We ask that you kindly turn off your             house phone.                                                       ongoing basis to include new presentations as they are received.
              phone/pager/PDA or set it to vibrate and leave the session if you                                                                         Please remember that not all speakers use PowerPoint and/or do
              receive a call. Thank you.                                                                                                                not provide copies of their presentation to AGA.
                                                                                     Medical Facilities
                                                                                     The nearest medical facility is Emory Crawford Long Hospital,
              Special Dietary Requests                                               located at 550 Peachtree St. NE, Atlanta, GA 30365.
              AGA does its best to accommodate special meal requests for the         PH: 404.686.4411.
              luncheons. Attendees who notified us about food allergies or
              dietary restrictions at least two weeks before the conference will
              be provided a meal based on their dietary needs. Because these         Registrant List
              meals are ordered before the conference, special meal requests         Approximately two weeks before the conference, all registered
              received onsite cannot be guaranteed; however, we will make            attendees received an e-mail providing a link to the registrant
              every attempt to accommodate you.                                      list. The roster will also be updated approximately two weeks

              We cannot provide special menus or dietary choices for the
                                                                                     after the conference. If you did not include your e-mail address
                                                                                     on your registration form, please contact Julie Cupp at jcupp@
                                                                                                                                                                  complex risks | full accountability
              breakfasts or receptions; however, we do our best to offer a           agacgfm.org or at 800.AGA.7211, ext. 322.
              variety of selections to accommodate all attendees. Please note:                                                                                    Government finance managers face many challenges to assuring their agency’s security from
              Food service at plated meal functions will stop after approxi-         Registration lists offer a convenient way to network with col-               fraud, waste, and abuse. Today’s stricter regulations require stronger risk management,
              mately 40 minutes to allow for announcements and award                 leagues and are provided as a service for conference attendees.              internal controls, and transparency in business operations. As a result, there is growing
              presentations. Please be sure to arrive early enough to be served,     The data provided in these lists may not be harvested, sold to
                                                                                                                                                                  pressure to ensure a continuous compliance process to increase fiscal accountability.
              especially if you have requested a special meal.                       others, incorporated into any type of database, used to generate
                                                                                     mailing lists or employed for any promotional purpose.                       Partner with Booz Allen Hamilton, a global strategy and technology consulting firm, to address
              People with Disabilities                                                                                                                            these complex issues. Our professionals work with clients to assess your control environment
              AGA strives to hold meetings that are accessible to all. Please tell                                                                                and provide a full complement of end-to-end solutions, including tools and methodologies, that
              us what you require to help make your participation more enjoy-                                                                                     are supported by continual program management oversight. Our professionals have extensive
              able and meaningful. If you require special assistance, auxiliary                                                                                   experience with both Sarbanes-Oxley Act compliance and A-123 implementation, helping clients
              aids or other reasonable accommodations to fully participate in                                                                                     become fully compliant and achieve fiscal accountability.
              this event, please let us know. Any information regarding your
              disability will remain confidential. Because many accommoda-                                                                                         Booz Allen has been at the forefront of management consulting for businesses and
              tions require early planning, requests should be made as soon                                                                                       governments for more than 90 years. Integrating the full range of consulting capabilities,
              as possible and requests received onsite cannot be guaranteed;                                                                                      Booz Allen is the one firm that helps clients solve their toughest problems, working by their side
              however, we will make every attempt to accommodate you.                                                                                             to help them achieve their missions. Booz Allen is committed to delivering results that endure.


                                                                                                                                                                  For more information and career
                                                                                                                                                                  opportunities, visit
                                                                                                                                                                  www.boozallen.com or call
                                                                                                                                                                  703/377-4571.




              8                                                                                                                                                                                                                                                                            9



                                                                                                                                                                                                                                                                                                                                 13
  NATIONAL PERFORMANCE MANAGEMENT CONFERENCE



                                                                 AGA’s Third Annual
                                                                                          Third Annual
                                                                                          National
                                                                 NATIONAL PERFORMANCE
                                                                 MANAGEMENT CONFERENCE




                                                                 Promoting Government
                                                                 Accountability through
                                                                 Performance Management

                                                                 September 24-25, 2007
                                                                 Phoenix, AZ
                                                                                          Performance
                                                                                          Management
                                                     Annual
                                               AGA’s T
                                                      hird
                                                         PERFO
                                                                  CE
                                                              RMAN CE
                                                                   N
                                                                                          Conference
                                               NATIONAL NT CONFERE
                                                    GEME
                                               MANA                                       September 24 – 25, 2007
007-2008

                                                                                          Embassy Suites Golf Resort
                                                                    nment
                                                           ng Gover
                                                   Promoti bility through t
                                                   Accounta nce Managemen
                                                                                          Phoenix/Scottsdale
                                                            a
                                                    Perform

                                                     Septem
                                                     Phoeni
                                                           ber 24-2
                                                            x, AZ
                                                                    5,   2007
                                                                                          Promoting Government Accountability
                                                                                          through Performance Management
                                                                                          Attendance: 200
                                                                                          www.agacgfm.org/pmc

                                                                                          Each fall AGA holds its National Performance Management
                                                                                          Conference. With a focus on state and local government
                                                                                          performance reporting, the two-day event brings together
                                                                                          government officials for educational sessions, networking
                                                                                          and best practices. Speakers share their experiences in
                                                                                          preparing, promoting and using performance reports to
                                                                                          improve government. AGA also recognizes governments that
                                                                                          have been awarded the Certificate of Achievement in Service
                                                                                          Efforts and Accomplishments (SEA) Reporting.
                                                                                          Become a sponsor to gain visibility and showcase your com-
                                                                                          mitment to the growing field of performance management
                                                                                          and SEA reporting. There are a variety of sponsorships to
                                                                                          choose from allowing organizations to stand out and gain a
                                                                                          competitive edge.



  14
Value-Added Benefits—Each Sponsor Receives the Following Benefits:
• Complimentary tabletop exhibit to greet and         • Recognition in the final program—includes
  interact with attendees during breaks and             company description, logo and marketing contact
  networking events.                                    information (if confirmed before printing).




                                                                                                            NATIONAL PERFORMANCE MANAGEMENT CONFERENCE
• Complimentary half-page ad in the official          • Acknowledgement during the opening general
  conference program.                                   session.
• Logo in the sponsor ‘thank you’ banner ad—enjoy     • Recognition in the sponsor appreciation
  the corporate recognition that comes from having      section of the conference website.
  your company name on each page of the confer-       • Pre- and post-conference registration mailing
  ence website.                                         lists in Excel format (one-time use).
• Recognition in the conference brochure              • Special name badge ribbons denoting sponsor-
  (if confirmed before printing).                       ship level for company representatives to wear at
                                                        the conference.




Sponsorship Opportunities Unless otherwise noted, there is only one opportunity to sponsor each item.

Platinum Level                                        Gold Level

Welcome Reception $7,000                              Luncheon (Two Available) $5,000
The Welcome Reception offers a high-profile, non-     Sponsor a luncheon and receive noncompetitive
competitive opportunity to network with current       exposure to all conference participants. Attendees
and future customers. This special event gives        are invited to come together each day to enjoy a
attendees a chance to relax and mix with col-         sit-down luncheon followed by either a keynote
leagues and friends. Additional benefits include:     presentation or award ceremony honoring Service
                                                      Efforts and Accomplishment recipients. Additional
• Spot on the conference technical committee—
                                                      benefits include:
  help shape the agenda by coordinating education
  sessions and selecting speakers.                    • Two complimentary conference registrations.
• Three complimentary conference registrations.       • Opportunity to give brief welcome remarks dur-
• Premier placement of company logo on recep-           ing the Luncheon.
  tion signage.                                       • Opportunity to place promotional items on each
• Beverage napkins printed with your company            seat.
  logo.                                               • Premier placement of company logo on
• Special lighting illuminating your logo in the        Luncheon signage.
  reception area.                                     • Logo prominently displayed on a large screen at
• Opportunity to insert one promotional item into       the Luncheon.
  the conference bags.                                • VIP seating—we’ll reserve one table at the front
                                                        of the room for your registered staff and guests.
Tote Bags $7,000
What better walking advertisement could there be      Notebooks $5,000
for your company? The bags are a favorite with all    Attendees are always asking for a way to organize
conference attendees, and get long-lasting use and    their notes from the sessions they attend during
exposure beyond the conference. No other item         conferences. Your logo will be printed on these
will reinforce your organization’s name recognition   attractive journal books inserted into every bag
better. Additional benefits include:                  and used throughout the conference. When atten-
                                                      dees get back to their office and review what
• Spot on the conference technical committee—
  help shape the agenda by coordinating education     they’ve learned, your company will be front and
  sessions and selecting speakers.                    center. Additional benefits include:
• Three complimentary conference registrations.       • Two complimentary conference registrations.
• Logo prominently displayed on the tote bags         • Logo prominently displayed on the Notebooks
  along with AGA logo.                                  along with the AGA logo.
• Opportunity to insert one promotional item into     • Opportunity to insert one promotional item into
  the conference bags.                                  the conference bags.



                                                                                                            15
  NATIONAL PERFORMANCE MANAGEMENT CONFERENCE


                                               Name Badge Holders $5,000                             Bronze Level
                                               Let the attendees do the advertising for you. Badge
                                               Holders are printed with your logo on the front so    Coffee Break (Two Available) $2,000
                                               your company name is displayed and seen hun-          Give attendees a mid-morning boost to get them
                                               dreds of times each day as attendees wear their       through their day. Coffee, tea and sodas will be
                                               badges to gain entry to all conference-related        served both days in the exhibit area. Offer a prize
                                               functions. Additional benefits include:               giveaway during the break for added exposure.
                                               • Two complimentary conference registrations.         Additional benefits include:
                                               • Logo prominently displayed on the badge             • Premier placement of company logo on Coffee
                                                 holders along with the AGA logo.                      Break signage.
                                               • Opportunity to insert one promotional item          • Beverage napkins printed with your company
                                                 into the conference bags.                             logo.
                                                                                                     • Opportunity to insert one promotional item into
                                               Silver Level                                            the conference bags.

                                               Snack Break (Two Available) $3,000                    Other Promotional Opportunities
                                               Treat conference attendees to an afternoon bever-
                                               age, cookie or snack and provide a refreshing “pick   Bag Stuffers $200
007-2008

                                               me up” to carry them through the rest of the day.     Even if you cannot attend—get your message in
                                               Afternoon breaks are a great time to meet with        the bag. One promotional item of your choice will
                                               friends and colleagues. The break will be held in     be inserted into every conference bag. Provide
                                               the exhibit area and your logo will be what every-    copies of your pre-printed material or giveaway to
                                               one sees as they mingle around the food and bev-      AGA and we’ll take care of the rest. Your company
                                               erage station. Additional benefits include:           is responsible for shipping materials in time to be
                                                                                                     placed in the bags prior to the opening of the show.
                                               • One complimentary conference registration.
                                               • Premier placement of company logo on Snack          Items may include, but are not limited to, a CD of
                                                 Break signage.                                      your products/services, marketing brochure
                                               • Beverage napkins printed with your company          (eight-page maximum), pens, calculators, mouse
                                                 logo.                                               pads, luggage tags and other promotional items
                                               • Opportunity to insert one promotional item into     not already sponsored by AGA. Items must weigh
                                                 the conference bags.                                less than 12 ounces and be no larger than 12-by-9
                                                                                                     inches, and must be approved by AGA. Benefits
                                                                                                     include:
                                                                                                     • Opportunity to insert one promotional item into
                                                                                                       the conference bags.
                                                                                                     • Recognition in the final program—includes com-
                                                                                                       pany description, logo and marketing contact
                                                                                                       information.




                                                                                                      Don’t see what you’re looking for?
                                                                                                      We welcome your sponsorship ideas. Please contact
                                                                                                      Julie Cupp via e-mail, jcupp@agacgfm.org, or by
                                                                                                      phone at 800.AGA.7211, ext. 322.

                                               Sponsorship Terms and Guidelines
                                               A complete list of Sponsorship Rules and Regulations will be posted on the conference website and
                                               provided with the sponsor’s confirmation letter (sent via e-mail). By signing the application/contract,
                                               each organization, its employees and/or contractors, agrees to abide by these rules and regulations
                                               and amendments or additions made to them.
  16
                                                                                                                                                                                                                                                                                                                                                                                                                                   NATIONAL PERFORMANCE MANAGEMENT CONFERENCE
Advertising Opportunities                                                                                                                                                    Mechanical Specifications
This is the best opportunity to showcase your                                                                                                                                                   Full Page: 7.5" x 10"
company’s message in the program that will be                                                                                                                                                   Full Page with bleed:
used throughout the conference and taken back                                                                                                                                                    trim: 8.5" x 11"
to offices around the country.                                                                                                                                                                   bleed: 9" x 11.5"
                                                                                                                                                                                                 live: 7.5" x 10"
Mechanical Requirements                                                                                                                                                                         1/2 Page Horizontal: 7.5" x 5"
and Prices
   Deadline for space reservation, receipt of                                                                                                                                Ad Sales: Please contact Marie Force, AGA director
   contract and payment: July 31, 2007                                                                                                                                       of communications, at mforce@agacgfm.org or at
                                                                                                                                                                             800.AGA.7211, ext. 337, to purchase advertisements
   Deadline for artwork: August 7, 2007                                                                                                                                      or complete the enclosed order form.
Become an AGA Corporate Partner today                                                                                                                                        Art submission: All ads will be four-color process.
and receive sizable discounts on PMC                                                                                                                                         Advertisers should submit a high-resolution PDF
advertising!                                                                                                                                                                 file with crop marks (and bleed marks, if neces-
To purchase advertising space in the PMC                                                                                                                                     sary) indicated in the PDF. All fonts must be
program, use the information below                                                                                                                                           embedded in the PDF and all files must use CMYK
on the enclosed order form.                                                                                                                                                  high-resolution images. The recommended setting
                                                                                                                                                                             is PDF/X-1a (Acrobat Distiller or InDesign).
   Back cover (1 opportunity)
   AGA Corporate Partner: $1,500                                                                                                                                             Ads may also be submitted as InDesign CS2 files
   Non AGA Corporate Partner: $1,800                                                                                                                                         (Macintosh format) with all associated images and
                                                                                                                                                                             fonts included. Please include a composite color
   Inside covers (2 opportunities):                                                                                                                                          printout, PDF or TIFF file with your ad submission
   AGA Corporate Partner: $750                                                                                                                                               to ensure accuracy. Send all files to Kristina Brinton
   Non AGA Corporate Partner: $900                                                                                                                                           at TGD Communications, 901 N. Pitt Street, Suite
   Inside Front Right (1 opportunity)                                                                                                                                        250, Alexandria, VA 22314, or via e-mail at
   AGA Corporate Partner: $600                                                                                                                                               kristina.brinton@tgdcom.com.
   Non AGA Corporate Partner: $750
                                                                                                                                                                                                                                                                                                    AGA’s T
   Full page (multiple opportunities)                                                                                                                                                                                                                                                                      hird
                                                                                                                                                                                                                                                                                                NATIO Annual
   AGA Corporate Partner: $500                                                                                                                                                                                                                                                                  MANA NAL PERFOR
                                                                                                                                                                                                                                                                                                              GEMEN                    M
   Non AGA Corporate Partner: $650                                                                                                                                                                                                                                                             Promotin
                                                                                                                                                                                                                                                                                                       g Gover               T CON ANCE
                                                                                                                                                                                                                                                                                               Septem
                                                                                                                                                                                                                                                                                                      ber 24-2
                                                                                                                                                                                                                                                                                                               nment A
                                                                                                                                                                                                                                                                                                                      ccountab          FEREN
                                                                                                                                                                                                                                                                                            Join us
                                                                                                                                                                                                                                                                                                              5, 2007         ility Th       CE
                                                                                                                                                                                                                                                                                                                                           | Ph
                                                                                                                                                                                                                                                                                                                                      oenix, AZ                            rough Pe
                                                                                                                                                                                                                                                                                                                                                                                   rforman
                                                                                                                                                                                                                                                                                                     in sunn                                                                              ce Man
   Half page (multiple opportunities)                                                                                                                                                                                                                                                       Nationa
                                                                                                                                                                                                                                                                                          a one-o
                                                                                                                                                                                                                                                                                                      l Perform
                                                                                                                                                                                                                                                                                                    f-a-k
                                                                                                                                                                                                                                                                                                              y Phoenix
                                                                                                                                                                                                                                                                                                                ance M
                                                                                                                                                                                                                                                                                                                        for AGA’s
                                                                                                                                                                                                                                                                                                                      anagem
                                                                                                                                                                                                                                                                                                                                   Third An
                                                                                                                                                                                                                                                                                                                               ent Confe nual
                                                                                                                                                                                                                                                                                                                                                                                                agement
                                                                                                                                                                                                                                                                                         governme ind event focus
   AGA Corporate Partner: $300                                                                                                                                                                                                                                                          The Na
                                                                                                                                                                                                                                                                                        bri
                                                                                                                                                                                                                                                                                                tional Per
                                                                                                                                                                                                                                                                                             ngs tog
                                                                                                                                                                                                                                                                                                       nt perfo
                                                                                                                                                                                                                                                                                                               rmance
                                                                                                                                                                                                                                                                                                                         ing on sta
                                                                                                                                                                                                                                                                                                                       reporting
                                                                                                                                                                                                                                                                                                                 formance
                                                                                                                                                                                                                                                                                                                                .
                                                                                                                                                                                                                                                                                                                                         rence—
                                                                                                                                                                                                                                                                                                                                   te and loc
                                                                                                                                                                                                                                                                                                                                             al
                                                                                                                                                                                                                                                                                        education ether state and Management
   Non AGA Corporate Partner: $450                                                                                                                                                                                                                                                     govern al sessions, net
                                                                                                                                                                                                                                                                                                  me
                                                                                                                                                                                                                                                                                       of Achie nt entities tha
                                                                                                                                                                                                                                                                                      Reportin
                                                                                                                                                                                                                                                                                                  vement
                                                                                                                                                                                                                                                                                                              in
                                                                                                                                                                                                                                                                                                                            local gov
                                                                                                                                                                                                                                                                                                                          working
                                                                                                                                                                                                                                                                                                                                               Co
                                                                                                                                                                                                                                                                                                                                       ernment nference (PMC)
                                                                                                                                                                                                                                                                                                                        t have bee and recognitio
                                                                                                                                                                                                                                                                                                                                                  officials
                                                                                                                                                                                                                                                                                                                                                            to sha
                                                                                                                                                                                                                                                                                                                                                        n of sta re in
                                                                                                                                                                                                                                                                                                                                     n honore
                                                                                                                                                                                                                                                                                                  g. Don’t Ser vice Effort                                       te and loc
                                                                                                                                                                                                                                                                                     with ind                  mi                 s and Ac d with AGA’s                      al
                                                                                                                                                                                                                                                                                                 ustry lea ss this opport                    complis              Certificat
                                                                                                                                                                                                                                                                                                              ders and             unity to            hm                     e
                                                                                                                                                                                                                                                                                                                                              share suc ents (SEA)
   All prices are net. No agency commissions                                                                                                                                                                                                                                        The tra
                                                                                                                                                                                                                                                                                    – 25, 200
                                                                                                                                                                                                                                                                                              ining you
                                                                                                                                                                                                                                                                                                7
                                                                                                                                                                                                                                                                                                            need can
                                                                                                                                                                                                                                                                                                                       Su
                                                                                                                                                                                                                                                                                                                         your pee

                                                                                                                                                                                                                                                                                   the theme at the Embassy be found at the
                                                                                                                                                                                                                                                                                                                                    rs.

                                                                                                                                                                                                                                                                                  Managem Promoting Gover ites Phoenix/S C, set for Sep
                                                                                                                                                                                                                                                                                                                                           PM
                                                                                                                                                                                                                                                                                                                                                         cessful
                                                                                                                                                                                                                                                                                                                                                                   practices
                                                                                                                                                                                                                                                                                                                                                                                         REGISTE
                                                                                                                                                                                                                                                                                                                                                                                             AUG. 31
                                                                                                                                                                                                                                                                                                                                                                                                        R BY
                                                                                                                                                                                                                                                                                                                                                                                                             AND SA
   or discounts provided.
                                                                                                                                                                                                                                                                                                ent, and               nment Acc            cottsdale           tember
                                                                                                                                                                                                                                                                                 ing and
                                                                                                                                                                                                                                                                                            networki
                                                                                                                                                                                                                                                                                                           offering                                     Go
                                                                                                                                                                                                                                                                                                                      13 CPE ountability Throu lf Resort. Wi
                                                                                                                                                                                                                                                                                                                                                                          24                                              VE!
                                                                                                                                                                                                                                                                                 professio               ng                     hou                                        th                              By 8.31
                                                                                                                                                                                                                                                                                             nals. Cre opportunity for rs, the PMC gh Performance                                     AGA Me
                                                                                                                                                                                                                                                                                                                                                                                                mber                  After 8.3
                                                                                                                                                                                                                                                                                general                  ate you                                    is an exc                                                                  1
                                                                                                                                                                                                                                                                                           sessions                r own cur performance                      ellent lea             Nonmem                $395
                                                                                                                                                                                                                                                                                                       and con                 riculum           and acc                 rn-                                            $445
                                                                                                                                                                                                                                                                                                                  current                                  oun                                  ber
                                                                                                                                                                                                                                                                              Confirm                                        sessions. through a com tability                                              $450
                                                                                                                                                                                                                                                                                            ed speak                                                       bination                                                    $495
                                                                                                                                                                                                                                                                             Robert                      ers includ                                                   of
                                                                                                                                                                                                                                                                                        At
                                                                                                                                                                                                                                                                             Governm tmore, CGFM                        e:                                                 SPONSO
                                                                                                                                                                                                                                                                                                                                                                          OPPORT RSHIP
                                                                                                                                                                                                                                                                                          ental Ac               , CPA,
                                                                                                                                                                                                                                                                                                       counting           Chair
                                                                                                                                                                                                                                                                            Frank Fai
                                                                                                                                                                                                                                                                                          rbanks,                   Standard man,
                                                                                                                                                                                                                                                                                                                                                                          AVAILA UNITIES
                                                                                                                                                                                                                                                                                                       City Ma                  s Board
                                                                                                                                                                                                                                                                           Michael                                nager, Ph
                                                                                                                                                                                                                                                                                        La
                                                                                                                                                                                                                                                                          Internatio wson, Direct
                                                                                                                                                                                                                                                                                        nal City/C             or, Cente
                                                                                                                                                                                                                                                                                                                              oenix, AZ                                         BLE!
                                                                                                                                                                                                                                                                                                                                                                                 Become
                                                                                                                                                                                                                                                                                                       ounty               r for Per
                                                                                                                                                                                                                                                                         Mark Ma
                                                                                                                                                                                                                                                                                       tthes, As                Manag                for
                                                                                                                                                                                                                                                                                                                          ement As mance Measu                                   and sh a sponsor to
                                                                                                                                                                                                                                                                                                                                                                                         ow                ga
                                                                                                                                                                                                                                                                                                                                                                                the gro case your co in visibility
                                  Continuing Professional                                                                                                                                                                                                                Rep. Ma
                                                                                                                                                                                                                                                                        David
                                                                                                                                                                                                                                                                                     rk Milos
                                                                                                                                                                                                                                                                                                     sistant
                                                                                                                                                                                                                                                                                                  cia, Sta
                                                                                                                                                                                                                                                                                                               Cit y Ma
                                                                                                                                                                                                                                                                                                            te Legisla
                                                                                                                                                                                                                                                                                                                          nager, De
                                                                                                                                                                                                                                                                                                                                      sociation
                                                                                                                                                                                                                                                                                                                                      s Moine
                                                                                                                                                                                                                                                                                                                                                          rement
                                                                                                                                                                                                                                                                                                                                                                   ,                     wi
                                                                                                                                                                                                                                                                                                                                                                               manage ng field of pe
                                                                                                                                                                                                                                                                                                                                                                                         ment an
                                                                                                                                                                                                                                                                                                                                                                                                           mmitm
                                                                                                                                                                                                                                                                                                                                                                                                           rfo
                                                                                                                                                                                                                                                                                                                                                                                                                    ent to
                                                                                                                                                                                                                                                                                  Smith,                                                        s, Iowa                                            d SEA rmance
                                  Education Credit                                                                                                      ConferenceTips & Information                                                                                   Jonath
                                                                                                                                                                                                                                                                                an
                                                                                                                                                                                                                                                                                            County
                                                                                                                                                                                                                                                                       Staff Co Walters, Autho
                                                                                                                                                                                                                                                                                 rrespond
                                                                                                                                                                                                                                                                                                         Manag
                                                                                                                                                                                                                                                                                                                        ture, Sta
                                                                                                                                                                                                                                                                                                                  er, Marico
                                                                                                                                                                                                                                                                                                           r, Measu
                                                                                                                                                                                                                                                                                                                                   te of Wa
                                                                                                                                                                                                                                                                                                                               pa Coun
                                                                                                                                                                                                                                                                                                                                             shington
                                                                                                                                                                                                                                                                                                                                          ty, AZ
                                                                                                                                                                                                                                                                                                                                                                               Sponso
                                                                                                                                                                                                                                                                                                                                                                              reach be conference
                                                                                                                                                                                                                                                                                                                                                                             ence to
                                                                                                                                                                                                                                                                                                                                                                                        red
                                                                                                                                                                                                                                                                                                                                                                                         yond the
                                                                                                                                                                                                                                                                                                                                                                                                   conferen
                                                                                                                                                                                                                                                                                                                                                                                                           reporting
                                                                                                                                                                                                                                                                                                                                                                                                           materials .
                                                                                                                                                                                                                                                                                             ent, Go                                                                                   the offi
                                                                                                                                                                                                                                                                                                        verning ring Up and                                                 manage             ces of         ce audi-
                 AGA’s National Performance Management Confer-            When you arrive at the hotel, stop by the Registra-                                                                                                                                         Session                                     Magazine                                                             rs acros        perfo
                 ence offers 16 CPE hours. For more information           tion Desk to pick up your conference materials.
                                                                                                                                                                   Location                     Conference Attire                                                                topics inc
                                                                                                                                                                                                                                                                                                lude:
                                                                                                                                                                                                                                                                                                                                                                            Choose
                                                                                                                                                                                                                                                                                                                                                                                      from a
                                                                                                                                                                                                                                                                                                                                                                                                s the co rmance
                                                                                                                                                                                                                                                                                                                                                                                                          untry.
                                                                                                                                                                                                Business attire is appropriate for all conference activi-
                                                                                                                                                                                                                                                                     • GASB                                                                                                ships to           va
                 about speakers and session descriptions, please refer    Session tracking tickets printed with a barcode will                                     Renaissance                                                                                                 ’s New
                                                                                                                                                                                                                                                                                         SEA Per                                                                                      give yo riety of spon
                                                                                                                                                                   Schaumburg Hotel             ties. Since meeting room temperatures vary, we rec-                 • Resul                           formance                                                            competi             ur organ           sor-
                 to the conference agenda. There is no prerequisite or    be enclosed in your registration packet. This unique                                                                                                                                               ts-Based                                                                                                tiv
                 advance preparation required for this conference. All    barcode identifies your individual registration record.                                   & Convention Center          ommend you bring a sweater or jacket to the sessions.
                                                                                                                                                                                                                                                                   • Impro                Budgetin                  Project:
                                                                                                                                                                                                                                                                                                                               An Updat                                  Julie Cu e edge. Ple ization a
                                                                                                                                                                                                                                                                                                        g: Identi                                                                   pp at 80         ase
                 sessions are presented in the group-live format; no      We will give you enough tickets to last the entire                                       1551 Thoreau Drive
                                                                                                                                                                                                A coat check will be available.                                              ving You
                                                                                                                                                                                                                                                                                         r Perfor                  fying ‘Ba               e                             322, for            0.AGA contact
                                                                                                                                                                                                                                                                  • Assur                                                       ng for the                                         more inf           .72
                 self-study is involved.                                  conference.                                                                              Schaumburg, IL 60173                                                                                     ing Reliab              mance
                                                                                                                                                                                                                                                                                                              Reportin                       Buck’                                           ormati 11, ext.
                                                                                                                                                                                                                                                                                          ilit y of                      g Progra                                                                    on.
                 In keeping with the requirements set forth by the        Please sign all tickets prior to the first session because
                                                                                                                                                                   PH: 847.303.4100             Name Badge Policy                                                • Worki
                                                                                                                                                                                                                                                                           ng with
                                                                                                                                                                                                                                                                                                     Performa
                                                                                                                                                                                                                                                                                                                 nce Da
                                                                                                                                                                                                                                                                                                                                    m: What’s
                                                                                                                                                                                                Please remember to wear your badge when attending                                      Citizens                            ta                    Your Vie
                 National Association of State Boards of Accountancy      you will be required to turn in a signed ticket as you                                                                                                                                                                    to Devel                                                w?
                 (NASBA), AGA has updated and streamlined the             enter the room. AGA will use these tickets to tally         Registration & Check-In                                   AGA functions. This allows you access to conference             All this
                                                                                                                                                                                                                                                                          and mo
                                                                                                                                                                                                                                                                                                               op Mean
                                                                                                                                                                                                                                                                                                                            ing ful Me
                 CPE reporting process.                                   your educational session attendance and create your         Registration is located on the second floor of the hotel   events. Your badge is proof of registration. Without            Se                    re aw                                             asures
                                                                                                                                                                                                                                                                   e you in
                                                                          CPE form. CPE forms will be mailed back to you              near Junior Ballroom 1. Upon arrival at the hotel,        your badge, you will not be allowed to participate in                         Phoenix aits at AGA’s PM
                                                                                                                                                                                                any conference activities. Guests must be accompa-                                   !                C—reg
                                                                          approximately three weeks after the conference. If                                                                                                                                                                                ister
                                                                          you have questions during the conference, need to
                                                                                                                                      please stop by the Registration Desk to receive your
                                                                                                                                      name badge and other conference materials. Regis-         nied by a registered attendee. There are no exceptions          www.aga                                                            today!
                 CPE CATEGORIES                                                                                                                                                                 to this policy.                                                        cg fm.org
                                                                          reprint your session tickets or forget to turn in a ses-
                                                                          sion ticket, please come to the Registration Desk.
                                                                                                                                      tration will be open during the following hours:
                                                                                                                                                                                                                                                                                                    /pmc
                 To help you decide which presentations to attend each                                                                    Monday, October 30          6:30 a.m. – 5:30 p.m.
                 session will be marked to indicate the target audience   Remember, only registrants who pay to attend
                                                                                                                                          Tuesday, October 31         6:30 a.m. – 5 p.m.
                 and a designation of the CPE Field of Study.             the full conference are eligible for CPE hours. If you
                                                                          are unsure if your registration is eligible for CPE,
                 Accounting. . . . . . . . . . . . . . . . . . ACC        please contact Julie Cupp at jcupp@agacgfm.org or
                 Accounting (Governmental) . . . . . . . . ACCG           800.AGA.7211, ext. 322.
                 Administrative Practice . . . . . . . . . . . ADM        Please Note: CPE forms will only be approved and
                 Auditing . . . . . . . . . . . . . . . . . . . AUD       processed for registrations that are paid in full.
                 Auditing (Governmental) . . . . . . . . . . AUDG         Invoices will be mailed after the conference.
                 Behavioral Ethics . . . . . . . . . . . . . . BETH       If you have questions or need more information
                 Business Law . . . . . . . . . . . . . . . . LAW         regarding the CPE process, please contact Julie Cupp
                                                                          at jcupp@agacgfm.org or 800.AGA.7211, ext. 322.
                 Business Management & Organization . . BMO
                 Communications . . . . . . . . . . . . . . COM
                 Computer Science. . . . . . . . . . . . . . CS
                                                                          NASBA Certification
                                                                                        AGA is registered with the
                 Economics . . . . . . . . . . . . . . . . . . ECO
                                                                                        National Association of State
                 Finance . . . . . . . . . . . . . . . . . . . . FIN                    Boards of Accountancy (NASBA)
                 Management Advisory Services . . . . . . MAS                           as a sponsor of continuing professional
                 Marketing . . . . . . . . . . . . . . . . . . MKT                      education on the National Registry
                                                                                        of CPE Sponsors. State boards of
                 Mathematics . . . . . . . . . . . . . . . . . MAT
                                                                                        accountancy have final authority on
                 Personal Development . . . . . . . . . . . PD                          the acceptance of individual courses
                 Personnel/HR . . . . . . . . . . . . . . . . HR                        for CPE credit. Complaints regarding
                 Production . . . . . . . . . . . . . . . . . . PRD                     registered sponsors may be addressed
                                                                                        to the National Registry of CPE Spon-
                 Regulatory Ethics . . . . . . . . . . . . . . RETH
                                                                                        sors, 150 Fourth Avenue North, Suite
                 Social Environment of Business . . . . . . SOC                         700, Nashville, TN 37219-2417.
                 Specialized Knowledge & Application . . . SKA
                 Statistics . . . . . . . . . . . . . . . . . . . STAT
                 Taxes . . . . . . . . . . . . . . . . . . . . . TAX


             4                                                                                                                                                                                                                                              5



                                                                                                                                                                                                                                                                                                                                                                                                                                   17
                                                             AM
                                                     E PROGR
                                               FERENC
                                                                                                              Sixth Annual
  NATIONAL LEADERSHIP CONFERENCE

                                            CON




                                                 AGA’s nnual
                                                                                                              National
                                                 Fifth A
                                                       ers
                                                          l
                                                  Nationahip
                                                  Lead rence
                                                  Confe
                                                                     d Accounta
                                                                               bility
                                                                                                              Leadership
                                   Forging New Paths
                                                     to Improve
                                                         12 – 13, 20
                                                     February

                                                      Internatio
                                                       Washingt
                                                       14 CPE Ho
                                                                    07

                                                                 agan Build
                                                     Ronald Re Trade Center
                                                                nal
                                                                 on, D.C.
                                                                   urs
                                                                           ing and
                                                                                                              Conference
                                                                                                    TIONAL

                                                                                     LEADERSH
                                                                                             NUAL NA
                                                                                     FIFTH AN IP CONFERENCE

                                                                                                                             February 21 – 22, 2008
                                                                                                                             Ronald Reagan Building &
007-2008

                                                                                                                             International Trade Center
                                                                                                                             Washington, D.C.
                                                                                                                             Dynamic Leadership for
                                                                                                                             Changing Times
                                                                                                                             Attendance: 650+
                                                                                                                             www.agacgfm.org/nlc
                                                                                                              Enhance your visibility, establish new partnerships
                                                                                                              and solidify relationships with current customers by
                                                                                                              showcasing your products and services at AGA’s National
                                                                                                              Leadership Conference (NLC). The NLC provides your
                                                                                                              company with an invaluable opportunity to renew existing
                                                                                                              relationships, cultivate leads and to meet and greet first-
                                                                                                              time attendees.
                                                                                                              Nearly 700 government financial management profession-
                                                                                                              als attend the NLC to learn about the latest innovations in
                                                                                                              the field. Sponsorship, exhibiting and advertising puts your
                                                                                                              company’s name prominently in front of each and every
                                                                                                              attendee. No matter how big or small the budget there is
                                                                                                              something here for everyone. Don’t miss this unique
                                                                                                              opportunity to interact with top-level, hard-to-reach
                                                                                                              government accountability professionals.

  18
Enhance your company’s visibility beyond the show floor! Sponsorship gives you premium exposure and
provides an excellent opportunity to forge new relationships. Your support will substantially enhance and
strengthen your name recognition and give your organization the chance to gain visibility with hundreds of
hard-to-reach government financial management leaders.




                                                                                                                  NATIONAL LEADERSHIP CONFERENCE
Value-Added Benefits for Sponsors:
• Logo in the sponsor ‘thank you’ banner ad—enjoy         • Logo prominently displayed on special sponsor
  the corporate recognition that comes from having          “thank you” signage.
  your company name on each page of the confer-           • Recognition in the sponsor appreciation section
  ence website.                                             of the conference website.
• Recognition in the conference promotional               • Pre- and post-conference registration mailing lists
  brochure (if confirmed before printing).                  in Excel format (one-time use).
• Recognition in the official conference program          • Special name badge ribbons denoting sponsor-
  (if confirmed before printing)—includes company           ship level for company representatives to wear
  description, full-color logo and contact information.     at the conference.
• Acknowledgement during the opening general
  session.



Sponsorship Opportunities Unless otherwise noted, there is one opportunity to sponsor each item.

Platinum Level                                            Luncheon (Two Available) $12,500
                                                          Capture the government financial management
General Session/                                          crowd as they meet each day in a relaxing atmos-
Keynote Address $12,500                                   phere and take a break from education activities.
The main event of any conference is the keynote           Additional benefits include:
speaker and general sessions are a great opportuni-       • Guaranteed spot on the conference technical
ty to get your name seen and heard by conference            committee—help shape the agenda by coordi-
attendees. Treat attendees to a stimulating, motiva-        nating education sessions and selecting speakers
tional presentation by a top-rated, nationally recog-     • Four complimentary conference registrations.
nized speaker. Additional benefits include:
                                                          • Opportunity to give brief welcome remarks
• Guaranteed spot on the conference technical               during the luncheon.
  committee—help shape the agenda by coordi-              • Opportunity to place promotional items on each
  nating education sessions and selecting speakers          seat.
• Four complimentary conference registrations.            • Premier placement of company logo on
• Opportunity to give brief welcome remarks                 Luncheon signage.
  during the general session.                             • Logo prominently displayed on a large screen at
• Opportunity to introduce keynote speaker                  the Luncheon.
  (introduction/bio provided by AGA).                     • VIP seating—we’ll reserve one table at the front
• Logo prominently displayed on a large screen at           of the room for your registered staff and guests.
  the general session.
• Opportunity to insert one promotional item into
  the conference bags.

Tote Bags $12,500
A walking advertisement for your company! The
bags are a favorite with all conference attendees
and get long-lasting use and exposure beyond the
conference. No other item will reinforce your
organization’s name recognition better. Additional
benefits include:
• Guaranteed spot on the conference technical
  committee—help shape the agenda by
  coordinating education sessions and selecting
  speakers!
• Four complimentary conference registrations.
• Logo prominently displayed on the tote bags
  along with AGA logo.
• Opportunity to insert one promotional item
  into the conference bags.                                                                                       19
  NATIONAL LEADERSHIP CONFERENCE

                                   Gold Level                                            Silver Level

                                   Badge Holders $8,000                                  Breakfast (Two Available) $6,000
                                   Let the attendees do the advertising for you! Badge   Treat attendees to their first cup of coffee and help
                                   Holders are printed with your logo on the front       them get their day off to the right start! This spon-
                                   and on the back so your company name will never       sorship opportunity will generate plenty of appre-
                                   be out of sight. Additional benefits include:         ciation and get attendees energized for networking
                                                                                         and learning as they start their day. Additional
                                   • Three complimentary conference registrations.
                                                                                         benefits include:
                                   • Logo prominently displayed on the badge hold-
                                     ers along with the AGA logo.                        • Two complimentary conference registrations.
                                   • Opportunity to insert one promotional item into     • Premier placement of company logo on
                                     the conference bags.                                  Breakfast signage.
                                                                                         • Beverage napkins printed with your company
                                   Notebooks $8,000                                        logo.
                                   Attendees are always asking for a way to organize     • Opportunity to insert one promotional item into
                                   their notes from the sessions they attend during        the conference bags.
                                   conferences. Your logo will be printed on journal
                                   books and inserted into every bag. When attendees     Snack Break (Two Available) $6,000
                                   get back to their office and review what they’ve      Treat attendees to an afternoon beverage or snack
007-2008

                                   learned, your logo will be front and center.          and provide a refreshing “pick me up” to carry
                                   Additional benefits include:                          them through the day. Afternoon breaks are a great
                                   • Three complimentary conference registrations.       time to meet with old friends and colleagues. Your
                                                                                         logo will be what everyone sees as they mingle
                                   • Logo prominently displayed on the Notebooks         around the food and beverage stations. Additional
                                     along with the AGA logo.
                                                                                         benefits include:
                                   • Opportunity to insert one promotional item into
                                     the conference bags.                                • Two complimentary conference registrations.
                                                                                         • Premier placement of company logo on Snack
                                                                                           Break signage.
                                                                                         • Beverage napkins printed with your company
                                                                                           logo.
                                                                                         • Opportunity to insert one promotional item into
                                                                                           the conference bags.



                                   Sponsorship Terms and Guidelines
                                   A complete list of Sponsorship Rules and Regulations will be posted on the conference website and
                                   provided with the sponsor’s confirmation letter (sent via e-mail). By signing the application/contract,
                                   each organization, its employees and/or contractors, agrees to abide by these rules and regulations
                                   and amendments or additions made to them.




  20
                                                                                                         NATIONAL LEADERSHIP CONFERENCE
Bronze Level                                        Other Promotional Opportunities

Coffee Break (Two Available) $4,500                 Bag Stuffers $600
                                                    Even if you cannot attend, get your message in
Perk up participants! Gain exposure and give        the bag! One promotional item of your choice
attendees that mid-morning boost to get them        will be inserted into every conference bag. You
through their day. Seize this opportunity to net-   can publicize an upcoming event, promote a
work with customers one-on-one. Coffee Breaks       new product or draw traffic to your booth. Just
take place in the exhibit area each day. Offer a    provide copies of your pre-printed material or
prize giveaway during the break, for extra          giveaway to AGA and we’ll take care of the rest.
exposure! Additional benefits include:
                                                    Items may include, but are not limited to, a CD
• One complimentary conference registration.        of your products/services, marketing brochure
• Premier placement of company logo on Coffee       (eight-page maximum), pens, calculators, mouse
  Break signage.                                    pads, luggage tags, and other promotional items
• Beverage napkins printed with your company        not already sponsored by AGA. Bag stuffers
  logo.                                             must weigh less than 12 ounces, be no larger than
                                                    12-by-9 inches, and must be approved by AGA.
• Opportunity to insert one promotional item into
  the conference bags.                              Company is responsible for shipping materials in
                                                    time to be placed in the bags prior to the opening
                                                    of the show. Benefits include:
   Don’t see what you’re looking for?               • Opportunity to insert one promotional item
   AGA can also customize a sponsorship just for      into the conference bags.
   you! Please contact Ada Phillips via e-mail,     • Recognition in the final program—includes
   aphillips@agacgfm.org, or by phone at              company description, logo and marketing
   800.AGA.7211, ext. 310.                            contact information.




                           Sponsored By:

                         Your Logo
                           Here


                                                                                                         21
  NATIONAL LEADERSHIP CONFERENCE

                                   Exhibiting Opportunities                                  Booth Package
                                   Display your solutions to hundreds of qualified           • 8’ high backdrop and 3’ high side
                                   prospects by showcasing your products and servic-           drape in show colors
                                   es at AGA’s National Leadership Conference. The           • Two chairs
                                   NLC provides you with an invaluable opportunity           • One wastebasket
                                   to increase visibility, renew existing relationships,     • One 7" x 44" exhibitor ID sign with name
                                   cultivate leads and interact with high-level govern-        and booth number
                                   ment financial management and accountability              • Twenty-four-hour Exhibit Hall security
                                   professionals.                                              beginning with set-up and continuing
                                                                                               through the duration of the show

                                                                                             Value-Added Benefits for Exhibitors
                                                                                             • Three exhibit staff registrations
                                   Did you know?                                               (show floor only).
                                   Exhibitions are the most effective platform for           • Five hours of unopposed exhibit time—seize the
                                   launching new products and services over any                opportunity to network with attendees free from
                                   other medium in the marketing mix.                          interruption or schedule conflicts!
                                                                                             • Networking events in the Exhibit Hall that gen-
                                   Source: Center for Exhibition Industry Research             erate traffic to your booth. Sponsor one of these
                                   (CEIR), Power of Exhibitions
007-2008

                                                                                               events and get even more exposure!
                                                                                             • Recognition in the conference promotional
                                                                                               brochure (if confirmed before printing).
                                                                                             • Recognition in the official conference program
                                                                                               (if confirmed before printing)—includes
                                                                                               company description, full-color logo and
                                                                                               contact information.
                                                                                             • Recognition in the exhibitor appreciation section
                                                                                               of the conference website.
                                                                                             • Pre- and post-conference registration mailing
                                                                                               lists in Excel format (one-time use).
                                                                                             • Special exhibitor name badge ribbons
                                                                                               denoting for company representatives
                                                                                               to wear at the conference.


                                                                                             “Attending and exhibiting at the AGA conferences are
                                                                                             without a doubt one of the best avenues available to
                                                                                             meet, learn and participate in the government financial
                                                                                             community.”
                                                                                             —Kim Doxsee, Event Specialist, ACL Services Ltd.




                                   Exhibit Hall Schedule
                                   Wednesday, February 20, 2008                 1 – 5 p.m.                        Booth Set-Up

                                   Thursday, February 21, 2008                  7 a.m. – 4 p.m.                   Exhibit Hall Open

                                   Friday, February 22, 2008                    7 a.m. – 4 p.m.                   Exhibit Hall Open
                                                                                4 – 7 p.m.                        Booth Dismantle
  22                               * Schedule is subject to change.
                                                                                                                  NATIONAL LEADERSHIP CONFERENCE
Booth Prices Per 8' x 10' Space                          Payment & Cancellation
AGA Corporate Partner Member: $1,500                     The exhibiting company agrees to pay the pub-
                                                         lished exhibit fee once the application has been
Nonmember Organization: $2,000                           submitted and accepted by AGA. Invoices will
                                                         be generated and sent to the principal contact via
Not for Profit/Government Agency: $1,500                 e-mail. Payment is requested within 30 days.
                                                         Outstanding balances must be paid in full prior to
Not an AGA Corporate Partner Member? Join now            signing up for future conference activities.
and get the member price. Go to www.agacgfm.org/
corporate or call 800.AGA.7211, ext. 314, for assis-     Cancellations must be made in writing and
tance.                                                   e-mailed to aphillips@agacgfm.org. All exhibitors
                                                         canceling booth space on or before October 5, 2007
The booth price covers exhibit space only. All fur-      will be charged a processing fee of $500. If notice
nishings (carpet, tables, electric, Internet, etc.),     of cancellation is given between October 6 and
labor, shipping and hotel accommodations must be         December 31, 2007, exhibitors will be responsible
made on an individual basis and the exhibitor’s          for 50 percent of the total booth fee. Exhibitors can-
expense.                                                 celing space after December 31 will be responsible
                                                         for the total fee of the exhibit space reserved.
Exhibitor Eligibility
                                                         Booth Personnel Registration
AGA reserves the right to determine the eligibility
                                                         Each exhibiting company receives three Exhibit
of prospective exhibitors for inclusion at its exposi-
                                                         Hall passes for company representatives to work
tion. Eligibility will be determined following
                                                         at the booth (regardless of booth size). Additional
receipt of an Exhibit Space Application and prior to
                                                         staff may register for a fee of $35 per person.
booth assignment. Acceptance of this contract
                                                         Exhibit staff may register for the full conference
should in no way be construed as an endorsement
                                                         (includes education sessions, luncheons, receptions
by AGA of either an exhibiting company or its
                                                         and the ability to earn CPE) for a fee of $475.
products or services.
                                                         Lunch tickets may be purchased at $35 each.
Confirmations                                            Exhibit staff may register for the full conference
Upon acceptance of your exhibit application and          (includes education sessions, luncheons, receptions
assignment of space, the principal contact named         and the ability to earn CPE) for a fee of $475.
at the top of the form will receive a confirmation
                                                         Information on how to register your exhibit
letter providing your booth assignment and other
                                                         staff/personnel will be included in your Exhibitor
conference details.
                                                         Service Kit, which will be mailed approximately
                                                         10 weeks prior to the conference.
Booth Assignment and Relocation
Booth assignments are made on a first-come, first-       Exhibit Rules and Regulations
served basis by the date the application is received.
                                                         A complete list of Exhibit Rules and Regulations
Every effort is made to accommodate your request-
                                                         will be posted on the conference website and pro-
ed booth location, but we cannot guarantee that
                                                         vided with the exhibitor’s confirmation letter (sent
you will receive one of your preferred choices.
                                                         via e-mail). By signing the application/contract,
                                                         each organization, its employees and/or contrac-
                                                         tors, agrees to abide by these rules and regulations
                                                         and amendments or additions made to them.




                                                                                                                  23
  NATIONAL LEADERSHIP CONFERENCE

                                   NLC Exhibit Hall Map




                                                             1      2    3    4         5          6           7




                                                            13      12   11            10          9           8


                                                            14      15   16            17         18          19
007-2008

                                                            25      24   23            22         21          20




                                   As this publication is printed
                                   one year in advance of the
                                   conference, please visit the
                                   AGA website at
                                   www.agacgfm.org/nlc to
                                   view the most current listing                  AGA reserves the right to reassign exhibit space
                                                                                  and revise the floor plan at any time without notice.
                                   of available booths.




  24
                                                                                                                                                                                                                                                                                                                                                      NATIONAL LEADERSHIP CONFERENCE
Advertising Opportunities
                                                                            Tuesday, February 13, 2007




                                                AGENDA/EDUCATION SESSIONS




                                                                                                                                                                                                                                                                                                                                        AGENDA
                                                                                                                                    9 – 9:50 a.m.                                          10:30 – 11:45 a.m.                                    like government. Hear three panelists from OMB

This is the best opportunity to                                             6:30 a.m. – 4 p.m.
                                                                                                                                    T101: Business Defense Transformation
                                                                                                                                    Atrium Ballroom
                                                                                                                                                                                           T102: OMB Update: Financial Manage-
                                                                                                                                                                                           ment, Lines of Business, and Budget
                                                                                                                                                                                           and Performance Integration
                                                                                                                                                                                                                                                 discuss the latest developments in the President’s
                                                                                                                                                                                                                                                 Fiscal Year 2008 Budget, as well as continuing ef-
                                                                                                                                                                                                                                                 forts to implement the financial management lines
                                                                                                                                                                                                                                                 of business, improve financial management, and in-
                                                                            Registration Desk Open                                  Audrey Y. Davis, Director, Information and Tech-


showcase your company’s message                                             Atrium


                                                                            7 – 8 a.m.
                                                                                                                                    nology and Chief Information Officer, Defense
                                                                                                                                    Finance and Accounting Service

                                                                                                                                    Radha Sekar, MBA, Assistant Deputy Chief Finan-
                                                                                                                                                                                           Atrium Ballroom
                                                                                                                                                                                           Robert Shea, Counselor to the Deputy Director
                                                                                                                                                                                           for Management, U.S. Office of Management and
                                                                                                                                                                                                                                                 tegrate budget and performance information using
                                                                                                                                                                                                                                                 the Program Assessment Rating Tool (PART).
                                                                                                                                                                                                                                                 FOS: ACC
                                                                                                                                                                                                                                                 Audience: All
                                                                                                                                    cial Officer, Office of the Under Secretary of De-       Budget

in the program that will be used                                            Breakfast with Exhibitors
                                                                            Sponsored by
                                                                                                                                    fense (Comptroller), U.S. Department of Defense

                                                                                                                                    Moderator: Trisha L. Neely, Director of Account-
                                                                                                                                    ing, Division of Accounting, State of Delaware
                                                                                                                                                                                           Daniel I. Werfel, Deputy Controller, Office of
                                                                                                                                                                                           Federal Financial Management, U.S. Office of
                                                                                                                                                                                           Management and Budget
                                                                                                                                                                                                                                                 11:45 a.m. – 12:40 p.m.
                                                                                                                                                                                                                                                 Luncheon and Awards Ceremony

throughout the conference and taken                                         Atrium
                                                                                                                                    The U.S. Department of Defense (DoD) Business
                                                                                                                                    Transformation Agency (BTA) was established to
                                                                                                                                    lead and coordinate business transformation efforts
                                                                                                                                    across the department with a primary mission of
                                                                                                                                                                                           Timothy Young, Associate Administrator, Office
                                                                                                                                                                                           of E-Government and Information Technology,
                                                                                                                                                                                           U.S. Office of Management and Budget
                                                                                                                                                                                                                                                 Sponsored by



                                                                                                                                                                                           Moderator: Jonathan D. Breul, Partner, IBM

back to offices around the country.
                                                                            The perfect way to start the day! Join us for break-
                                                                                                                                    transforming business operations to achieve im-                                                              Atrium Hall
                                                                            fast in the Exhibit Hall. You’ll have chance for some                                                          Global Business Services, Senior Fellow, IBM Center
                                                                                                                                    proved warfighter support while enabling financial
                                                                            early networking while visiting your suppliers and                                                             for the Business of Government                        Join us for a luncheon and awards ceremony as
                                                                                                                                    accountability. The BTA recently celebrated the
                                                                            friends. Today’s breakfast is sponsored by                                                                                                                           we recognize leaders who exemplify and promote
                                                                                                                                    organization’s first anniversary. Join us to hear two   The President’s Management Agenda continues to
                                                                            PricewaterhouseCoopers LLP. Enjoy!                                                                                                                                   excellence in government financial management.
                                                                                                                                    DoD senior financial and information technology         drive efforts to improve agency management. While
                                                                                                                                    leaders discuss the successes of this first year of                                                           Today’s luncheon is sponsored by ORACLE. Enjoy!
                                                                                                                                                                                           progress has been impressive, challenges remain
                                                                                                                                    operations and the future direction of this critical   to meet the president’s goals for a more business-
                                                                            8 – 9 a.m.                                              DoD agency.
                                                                            T100: Leading and Managing the IRS:                     FOS: MAS
                                                                            Progress & Obstacles

Mechanical Requirements
                                                                                                                                    Audience: All

                                                                            Atrium Ballroom
                                                                            Mark W. Everson, Commissioner, Internal                 9:50 – 10:30 a.m.
                                                                            Revenue Service
                                                                                                                                    Coffee Break with Exhibitors

and Prices                                                                  Moderator: Relmond P. Van Daniker, DBA, CPA,
                                                                            Executive Director, AGA

                                                                            Mr. Everson has led the IRS through many trans-
                                                                            formations in the last three years. The agency has
                                                                                                                                    Atrium
                                                                                                                                    Give yourself that mid-morning boost to get you
                                                                                                                                    through the day. Coffee, tea and soda will be served
                                                                                                                                    in the Exhibit Hall. Here’s another chance to net-
                                                                                                                                                                                                                                   VISTA
    Deadline for space reservation,
                                                                            cracked down on offshore tax avoidance schemes,
                                                                            misuse of charitable organizations and other tax
                                                                            scams. A former deputy director at the Office of
                                                                                                                                    work with colleagues, suppliers and friends. Enjoy!
                                                                                                                                                                                                                                 Half pg Ad                             DON’T SETTLE FOR LESS
                                                                                                                                                                                                                                                                        Real property is a critical financial investment.
                                                                            Management and Budget, Everson also speaks of                                                                                                                                               VISTA works hard to help its clients gain the great-
                                                                            his commitment to improving management and

    receipt of contract and payment:
                                                                                                                                                                                                                                                                        est value from money spent on real property assets.
                                                                            program performance, and the challenges IRS faces
                                                                                                                                                                                                                                                                        With VISTA, your asset data becomes high quality
                                                                            in its electronic fraud detection system and its pri-
                                                                            vate debt collection initiative.                                                                                                                                                            financial and performance information – for better
                                                                                                                                                                                                                                                                        policy, management and budgetary decisions.
                                                                            FOS: FIN


    December 7, 2007                                                        Audience: All



                                                                                                                                                                                               Because Real Property Means Money,
                                                                                                                                                                                                                                                                              Managing Change from the Ground Up.®
                                                                                                                                                                                               VISTA Means Business                                                           www.vistatsi.com



    Deadline for artwork:                                                                                                                                                                                                                                                  13454 Sunrise Valley Drive : Suite 110 : Herndon, VA 20171
                                                                                                                                                                                                                                                                              OFFICE : 703.561.4100 EMAIL : info@vistatsi.com


                                           16                                                                                                                                                                                                                                                                                                    17


    December 21, 2007
Become an AGA Corporate Partner
today and receive sizable discounts on
NLC advertising!
To purchase advertising space in the NLC
                                                                                                      Mechanical Specifications
program, include the information below                                                                                   Full Page: 7.5" x 10"
on the order form.                                                                                                       Full Page with bleed:
    Back cover (1 opportunity)                                                                                            trim: 8.5" x 11"
    AGA Corporate Partner: $3,000                                                                                         bleed: 9" x 11.5"
    Non AGA Corporate Partner: $3,300                                                                                     live: 7.5" x 10"

    Inside covers (2 opportunities)                                                                                      1/2 Page Horizontal: 7.5" x 5"
    AGA Corporate Partner: $1,500                                                                     Art Submission: All ads will be four-color process.
    Non AGA Corporate Partner: $1,800                                                                 Advertisers should submit a high-resolution PDF
    Inside Front Right (1 opportunity)                                                                file with crop marks (and bleed marks, if neces-
    AGA Corporate Partner: $1,250                                                                     sary) indicated in the PDF. All fonts must be
    Non AGA Corporate Partner: $1,550                                                                 embedded in the PDF and all files must use CMYK
                                                                                                      high-resolution images. The recommended setting
    Full page (multiple opportunities)                                                                is PDF/X-1a (Acrobat Distiller or InDesign).
    AGA Corporate Partner: 1,000
    Non AGA Corporate Partner: $1,300                                                                 Ads may also be submitted as InDesign CS2 files
                                                                                                      (Macintosh format) with all associated images and
    Half page (multiple opportunities)                                                                fonts included. Please include a composite color
    AGA Corporate Partner: $600                                                                       printout, PDF or TIFF file with your ad submission
    Non AGA Corporate Partner: $900                                                                   to ensure accuracy. Send all files to Kristina Brinton
    All prices are net. No agency commissions                                                         at TGD Communications, 901 N. Pitt Street, Suite
    or discounts provided.                                                                            250, Alexandria, VA 22314, or via e-mail at
                                                                                                      kristina.brinton@tgdcom.com.




                                                                                                                                                                                                                                                                                                                                                      25
                                                                                                                             PROGRAM
                                                                          NAL
                                                                    FESSIO E
                                                            NUAL PRO      NC
                                                     57th AN ENT CONFERE
                                                            PM
                                                     DEVELO ION
                                                            SIT
                                                      & EXPO
  PROFESSIONAL DEVELOPMENT CONFERENCE & EXPOSITION


                                                                                                                                                                                                  57th Annual
                                                                                                                                                                                                  Professional
                                                                                                             BUILDING O
                                                                                                                        N
                                                                                                                                   AGA’s 57 al Developmen
                                                                                                                                   Profess
                                                                                                                                    Con
                                                                                                                                             th Ann
                                                                                                                                           ion
                                                                                                                                        ference


                                                                                                                                     THE DREAM
                                                                                                                                         ACCO
                                                                                                                                              :
                                                                                                                                                 &



                                                                                                                                              UNTA
                                                                                                                                                    ual

                                                                                                                                                   Exposit
                                                                                                                                                          ion



                                                                                                                                                      BILITY
                                                                                                                                                              t


                                                                                                                                                                                                  Development
                                                                                                                                                                                                  Conference
                                                                                                                                   RE OF
                                                                                                                        GA   CULTU                     08
                                                                                                              S   HAPIN                       – 30, 20      is
                                                                                                                                      July 27 arriott Marqu
                                                                                                                                              M
                                                                                                                                      Atlanta GA
                                                                                                                                       Atlanta,




                                                                                        57th ANNUAL PROFESSIONAL
                                                                                        DEVELOPMENT CONFERENCE
                                                                                        & EXPOSITION




                                                                                        PRELIMINARY PROGRAM & REGISTRATION INFORMATION
                                                                                                                                                                                                  & Exposition
                                                                                                                                                                                                  July 27 – 30, 2008
007-2008

                                                                                                                                                                                                  Atlanta Marriott Marquis,
                                                                                                                                                                                                  Atlanta, GA
                                                                                                                                                   AGA’s 57th Annual
                                                                                                                                                   Professional Development
                                                                                                                                                   Conference & Exposition
                                                                                                                                                                                                  Building on the Dream:
                                                                                                                             BUILDING ON THE DREAM:
                                                                                                                             SHAPING A CULTURE OF ACCOUNTABILITY

                                                                                                                                                   July 27 – 30, 2008
                                                                                                                                                                                                  Shaping a Culture of Accountability
                                                                                                                                                   Atlanta Marriott Marquis
                                                                                                                                                   Atlanta, GA


                                                                                                                                                                                                  Attendance: 1,700+
                                                                                AGA PDC08 design ideas_f.indd 1                                                               6/8/07 3:02:52 PM

                                                                                                                                                                                                  www.agacgfm.org/pdc

                                                                                                                                                                                                  Maximize your exposure, make new contacts and
                                                                                                                                                                                                  strengthen existing relationships by showcasing your
                                                                                                                                                                                                  products and services at AGA’s Professional Development
                                                                                                                                                                                                  Conference & Exposition (PDC). The PDC gives you direct
                                                                                                                                                                                                  access to hundreds of government financial management
                                                                                                                                                                                                  and accountability professionals in one place at one time!
                                                                                                                                                                                                  Sponsorship, exhibiting and advertising puts your
                                                                                                                                                                                                  company’s name prominently in front of each and
                                                                                                                                                                                                  every attendee. Don’t miss this opportunity to increase
                                                                                                                                                                                                  name recognition and meet face to face with high-level
                                                                                                                                                                                                  decision-makers.




  26
Value-Added Benefits—Each Sponsor Receives the Following Benefits:
• Logo in the sponsor ‘thank you’ banner ad—enjoy         • Logo prominently displayed on special sponsor
  the corporate recognition that comes from having          “thank you” signage.




                                                                                                                  PROFESSIONAL DEVELOPMENT CONFERENCE & EXPOSITION
  your company name on each page of the confer-           • Recognition in the sponsor appreciation section of
  ence website.                                             the conference website.
• Recognition in the conference promotional               • Pre- and post-conference registration mailing lists
  brochure (if confirmed before printing).                  in Excel format (one-time use).
• Recognition in the official conference program (if      • Special name badge ribbons denoting sponsor-
  confirmed before printing)—includes company               ship level for company representatives to wear at
  description, full-color logo and contact information.     the conference.
• Acknowledgement during the opening general
  session.



Sponsorship Opportunities
The PDC provides you with prime opportunities to network with existing clients and bring your name to
the attention of leading government executives and decision-makers. Our sponsor benefits enhance and
strengthen your name recognition and bring you closer to the prospects you most want to reach.
Sponsorships are available for every budget and marketing goal—choose the one that’s right for you!

Platinum Level                                            • Six complimentary conference registrations.
                                                          • Opportunity to give welcome remarks during a
Welcome Reception $35,000                                   general session (date and time determined by
The excitement starts here! Be the first to welcome         AGA).
attendees to Atlanta and PDC 2008. The Welcome            • Fifty percent discount on exhibit space.
Reception serves as the official “kick-off” and open-     • Premier placement of company logo on recep-
ing of the Exhibit Hall. This event gives attendees         tion signage.
the chance to wine and dine and network with col-         • Beverage napkins printed with your company
leagues and friends. Additional benefits include:           logo.
• Guaranteed spot on the conference technical             • Drink tickets printed with your company logo.
  committee—help shape the agenda by                      • Special lighting illuminating your logo in the
  coordinating education sessions and selecting             room.
  speakers.                                               • Opportunity to place promotional items in the
• Six complimentary conference registrations.               registration area.
• Opportunity to give welcome remarks during a
  general session (date and time determined by            Tote Bags $35,000
  AGA).                                                   The bags are a favorite with all conference atten-
• Fifty percent discount on exhibit space.                dees and get long-lasting use and exposure beyond
• Premier placement of company logo on                    the conference. Additional benefits include:
  reception signage.                                      • Guaranteed spot on the conference technical
• Beverage napkins printed with your company                committee—help shape the agenda by coordi-
  logo.                                                     nating education sessions and selecting speak-
• Drink tickets printed with your company logo.             ers!
• Special lighting illuminating your logo in the          • Six complimentary conference registrations.
  room.                                                   • Opportunity to give welcome remarks during a
• Opportunity to place promotional items in the             general session (date and time determined by
  registration area.                                        AGA).
                                                          • Fifty percent discount on exhibit space.
President’s Reception $35,000                             • Logo prominently displayed on the tote bags
The President’s Reception is a festive, fun-filled          along with AGA logo.
evening and the last social event of the PDC. Give        • Opportunity to insert one promotional item into
attendees one last opportunity to enjoy food,               the conference bags.
drinks and fun with colleagues and friends—your           • Opportunity to place promotional items in the
message will be the last thing they see before head-        registration area.
ing home. Additional benefits include:
• Guaranteed spot on the conference technical
  committee—help shape the agenda by
  coordinating education sessions and                                                                             27
  selecting speakers.
  PROFESSIONAL DEVELOPMENT CONFERENCE & EXPOSITION

                                                     Gold Level                                               Luncheon (Three Available) $25,000
                                                                                                              Capture the crowd of government financial man-
                                                     Executive Session $25,000                                agers as they meet each day in a relaxing atmos-
                                                     AGA will bring together 100 forward-thinking gov-        phere and take a break from education activities.
                                                     ernment accountability leaders to take an active         Additional benefits include:
                                                     role in discussing the major issues facing the pro-      • Four complimentary conference registrations.
                                                     fession and how AGA can be part of the solution.
                                                     By invitation only, those in attendance will include     • Opportunity to give brief welcome remarks
                                                                                                                during the luncheon.
                                                     AGA leaders, AGA Corporate Partner organization
                                                     executives, representatives of standard-setting bod-     • Opportunity to place promotional items on each
                                                     ies, federal CFOs, CIOs and IGs, as well as state          seat.
                                                     and local government leaders.                            • Premier placement of company logo on
                                                                                                                Luncheon signage.
                                                     Speakers and facilitators will lay out the critical      • Logo prominently displayed on a large screen at
                                                     issues, help lead the discussion, and generate key         the luncheon.
                                                     points and conclusions for a white paper. Do you
                                                                                                              • VIP seating—we’ll reserve one table at the front
                                                     want to be in the center of this discussion? This
                                                                                                                of the room for your registered staff and guests.
                                                     will become one of the best opportunities you have
                                                     to define and clarify the responsibilities of the pro-   Monday Mixer $25,000
                                                     fession and the role AGA plays as the professional
                                                                                                              The Monday Mixer offers the perfect opportunity
007-2008

                                                     organization representing all levels of government.
                                                     Additional benefits include:                             to network with current and future customers.
                                                                                                              Held in the Exhibit Hall, this “happy hour” event
                                                     • Four complimentary conference registrations.           gives attendees another chance to check out the
                                                     • Opportunity to facilitate discussions.                 exhibit booths, mix and mingle with colleagues
                                                     • Premier placement of company logo on                   and friends. Additional benefits include:
                                                       executive session signage.                             • Four complimentary conference registrations.
                                                     • Beverage napkins printed with your company             • Premier placement of company logo on reception
                                                       logo.                                                    signage.
                                                                                                              • Beverage napkins printed with your company
                                                     Opening Ceremony $25,000                                   logo.
                                                     This is the perfect event to show your company’s
                                                                                                              • Drink tickets printed with your company logo.
                                                     support of AGA and PDC 2008. The Opening
                                                     Ceremony is always well attended and lets atten-         • Special lighting illuminating your logo in the
                                                                                                                room.
                                                     dees know the PDC is officially under way!
                                                     Additional benefits include:
                                                                                                              Badge Holders $25,000
                                                     • Four complimentary conference registrations.           Let the attendees do the advertising for you! Badge
                                                     • Opportunity to give brief welcome remarks              Holders are printed with your logo on the front
                                                       during the opening ceremony.                           and on the back so your company name will never
                                                     • Opportunity to place promotional items on each         be out of sight. Additional benefits include:
                                                       seat.
                                                                                                              • Four complimentary conference registrations.
                                                     • Premier placement of company logo on opening
                                                                                                              • Logo prominently displayed on the badge
                                                       ceremony signage.
                                                                                                                holders along with the AGA logo.
                                                     • Logo prominently displayed on a large screen at
                                                                                                              • Opportunity to insert one promotional item
                                                       the opening ceremony.
                                                                                                                into the conference bags.
                                                     • VIP seating—we’ll reserve one table at the front
                                                       of the room for your registered staff.                 Notebooks $25,000
                                                                                                              Your logo will be printed on journal books and
                                                                                                              inserted into every bag. When attendees get back
                                                                                                              to their office and review what they’ve learned,
                                                                                                              your logo will be front and center. Additional
                                                                                                              benefits include:
                                                                                                              • Four complimentary conference registrations.
                                                                                                              • Logo prominently displayed on the notebooks
                                                                                                                along with the AGA logo.
  28                                                                                                          • Opportunity to insert one promotional item into
                                                                                                                the conference bags.
                                                                                                                                         PROFESSIONAL DEVELOPMENT CONFERENCE & EXPOSITION
                                                                    BUILDING ON THE DREAM:
                                                                    SHAPING A CULT                            July 27 – 30, 2008
                                                                                  URE OF ACCOUN
                                                                                                TABI   LITY   Atlanta Marriott
                                                                                                                               Marquis
                                                                                                              Atlanta, GA




                                                                                        YOUR LOGO
                                                                                          HERE

Cyber Lounge $25,000 (exclusive)/                        • Opportunity to place promotional items in the
$10,000 (co-sponsor)                                       relaxation station.
Get your name in front of attendees as they check        • Opportunity to provide golf shirts and/or other
                                                                 57th ANNUAL PROFE
                                                                 DEVELOPMENT CONFE
                                                                                  SSIONAL



their e-mail or have a look at the latest offerings on     signature clothing for the massage therapists to
                                                                 & EXPOSITION      RENCE




the AGA website. Computers in this high-traffic            wear.
area open to your home page or screensaver. Bring        • Promotional flyer inserted into each attendee
branded mouse pads, pens or stationery for more            bag (AGA to provide).
impact! This sponsorship will launch your compa-
ny’s advertising needs into the digital age.                    BUILDING ON THE DREAM
                                                         General Session/Keynote Address
Additional Gold Level benefits include:
                                                              SHAPING A CU           :
                                                         (Two Available) $25,000UNTABILITY
                                                                           LTURE OF ACCO
                                                                                            July
                                                                                  27 – 30, 2008
                                                         The main event of any conference is the keynote
                                                                             Atlanta Marriott
• Four complimentary conference registrations.                               Atlanta, GA
                                                                                              Marquis

                                                         speaker and general sessions are a great opportu-
• Naming Rights to the cyber lounge.                     nity to get your name seen and heard by confer-
• Premier placement of company logo on cyber             ence attendees. Treat attendees to a stimulating,
  lounge signage.                                        motivational presentation by a top-rated, national-
• Opportunity to place your company logo on              ly recognized speaker. Additional benefits include:
  cyber lounge computer screens.
                                                         • Four complimentary conference registrations.
• Opportunity to place mouse pads, pens, modem
  cord winders and other promotional items in the        • Opportunity to give brief welcome remarks
  lounge.                                                  during the general session.
• Promotional flyer inserted into each attendee          • Opportunity to introduce keynote speaker
  bag (AGA to design and provide).                         (introduction/bio provided by AGA).
                                                         • Logo prominently displayed on a large screen at
Relaxation Station $25,000                                 the general session.
Generate booth traffic and outstanding visibility        • Opportunity to insert one promotional item into
by sponsoring this relaxing service. The seated            the conference bags.
upper-body massage melts away the classic ten-
sion areas to help attendees remain refreshed, alert
and energized. Your take away literature will be
available to reinforce your services to a relaxed,
receptive audience. Additional benefits include:
• Four complimentary conference registrations.
• Naming rights to the relaxation station.
• Premier placement of company logo on
  relaxation station signage.
• Logo prominently displayed massage
  coupons—insert them in the attendee bags
  or hand them out at your booth!
                                                                                                                                         29
                                                     Silver Level
  PROFESSIONAL DEVELOPMENT CONFERENCE & EXPOSITION


                                                     Golf Tournament $15,000
                                                     The golf tournament takes place on Saturday, July
                                                     26, and is the first social event of the PDC. Take
                                                     advantage of this prime networking opportunity
                                                     where you can meet key prospects in an informal
                                                     setting to showcase your swing, personality and
                                                     business. Additional benefits include:
                                                     • Four complimentary conference registrations—           • Three complimentary conference registrations.
                                                       invite attendees to join your team!                    • Premier placement of company logo on refresh-
                                                     • One complimentary golf registration.                     ment break signage.
                                                     • Premier placement of company logo on golf              • Beverage napkins printed with your company
                                                       tournament signage.                                      logo.
                                                     • Opportunity to “meet and greet” attendees as
                                                       you help check-in golfers.                             Hotel Room Key Cards $15,000
                                                     • Ability to provide gift bags to golf tournament        Open the door to new customers and big sales!
                                                       participants.                                          Your company logo and message will appear on the
                                                                                                              room key cards of every attendee staying at the offi-
                                                     Breakfast (Three Available) $15,000                      cial conference hotel. Key cards are distributed at
                                                                                                              hotel check-in. This is a great opportunity to be at
007-2008

                                                     Treat attendees to their first cup of coffee and help
                                                     them get their day off to the right start! Additional    everyone’s fingertips. Additional benefits include:
                                                     benefits include:                                        • Three complimentary conference registrations.
                                                     • Three complimentary conference registrations.          • Company logo or full color advertisement
                                                     • Premier placement of company logo on break-              prominently displayed on the key cards.
                                                       fast signage.                                          • Opportunity to insert one promotional item
                                                     • Beverage napkins printed with your company               into the conference bags.
                                                       logo (Monday & Tuesday only).
                                                     • Logo prominently displayed on a large screen
                                                                                                              Pop-Out City Maps $15,000
                                                       at the breakfast (Wednesday Only).                     “Guide” attendees to your products and services.
                                                                                                              These useful, compact maps feature beautiful graph-
                                                     Hydration Station $15,000                                ic photos of Atlanta on the cover and your custom
                                                     Make waves with bottled water! After a long week         advertisement on the back! When opened, a detailed
                                                     of sessions, everyone will appreciate the opportunity    map pops out showing, attractions landmarks, etc.
                                                     to cool down and enjoy a nice cold bottle of water.      Every time attendees check their location, they’ll
                                                     Quench the thirst of attendees as they traverse          find you on the map. Additional benefits include:
                                                     between sessions. Served just before the closing ses-    • Three complimentary conference registrations.
                                                     sion, your logo will be the last thing attendees see     • Company logo or full color advertisement
                                                     before heading home. Additional benefits include:          prominently displayed on the maps.
                                                     • Three complimentary conference registrations.          • Opportunity to insert one promotional item
                                                     • Company logo or full color advertisement                 into the conference bags.
                                                       prominently displayed on each bottle of water
                                                     • Premier placement of company logo on hydra-
                                                                                                              Host Committee Shirts $15,000
                                                       tion station signage.                                  Host Committee volunteers will be seen through-
                                                                                                              out the week wearing a shirt with your company
                                                     Registration Welcome Refreshments                        logo. These shirts help to easily identify the volun-
                                                     (Sunday Only—4 Available) $15,000                        teers to conference attendees. Volunteers will be
                                                                                                              visible at the registration desk, meeting rooms and
                                                     Offer arriving attendees a beverage or snack after
                                                                                                              in the hospitality suite providing excellent expo-
                                                     their long journey to the PDC as they check in at
                                                                                                              sure for your company.
                                                     registration. Everyone visits the registration area so
                                                     this sponsorship is guaranteed to provide your           • Three complimentary conference registrations.
                                                     organization with prime visibility! The first thing      • Logo prominently displayed on the host com-
                                                     attendees see when they approach registration is           mittee shirts along with the AGA logo.
                                                     your company’s logo and prominent signage                • Opportunity to insert one promotional item into
                                                     advertising your sponsorship.                              the conference bags.

  30
Bronze Level                                           Brass Level

Snack Break (2 Available) $10,000                      Coffee Break (Two Available) $6,500




                                                                                                             PROFESSIONAL DEVELOPMENT CONFERENCE & EXPOSITION
Treat attendees to an afternoon beverage or snack      Perk up participants! Gain exposure and give
and provide a refreshing “pick me up” to carry         attendees that mid-morning boost to get them
them through the day. Additional benefits include:     through their day. Additional benefits include:
• Two complimentary conference registrations.          • One complimentary conference registration.
• Premier placement of company logo on snack           • Premier placement of company logo on coffee
  break signage.                                         break signage.
• Beverage napkins printed with your company           • Beverage napkins printed with your company
  logo.                                                  logo.

Daily Newspaper Delivery $10,000                       Directional Signage $6,500
When attendees grab for their morning newspaper        This is a great sponsorship to maximize your visi-
they’ll see your logo right on the cover! Your logo    bility and help attendees find their way. Your logo
and compliments will be printed on stickers and        is printed on each sign—a sure way to have your
affixed to each newspaper. So the first thing atten-   name seen by everyone in attendance! Additional
dees see each day (Monday through Wednesday)           benefits include:
will be a copy of USA Today with your logo and
                                                       • One complimentary conference registration.
message wrapped around the headlines!
                                                       • Premier placement of company logo on direc-
• Two complimentary conference registrations.            tional signage.
• Company logo prominently displayed on the            • Opportunity to insert one promotional item into
  front of each newspaper.                               the conference bags.
• Opportunity to insert one promotional item into
  the conference bags.                                 Other Promotional Opportunities
Cyber Lounge $10,000 (co-sponsorship)                  Bag Stuffers $1,000
Gain valuable exposure while attendees check their     Even if you cannot attend, get your message in the
e-mail or surf the web! Bring company-branded          bag! One promotional item of your choice will be
mouse pads, pens or stationery for more impact!        inserted into every conference bag. You can publi-
Additional Bronze Level benefits include:              cize an upcoming event, promote a new product or
                                                       draw traffic to your booth. Just provide copies of
• Two complimentary conference registrations.          your pre-printed material or giveaway to AGA and
• Premier placement of company logo on cyber           we’ll take care of the rest.
  lounge signage.
• Opportunity to place your company logo on            Items may include, but are not limited to, a CD of
  several cyber lounge computer screens.               your products/services, marketing brochure
                                                       (eight-page maximum), pens, calculators, mouse
• Opportunity to place mouse pads, pens, modem
  cord winders and other promotional items in the      pads, luggage tags, and other promotional items
  lounge.                                              not already sponsored by AGA. Bag stuffers must
                                                       weigh less than 12 ounces, be no larger than
• Promotional flyer inserted into each attendee
                                                       12-by-9 inches, and must be approved by AGA.
  bag (AGA to design and provide).
                                                       Company is responsible for shipping materials in
                                                       time to be placed in the bags prior to the opening
                                                       of the show. Benefits include:
  Don’t see what you’re looking for?                   • Opportunity to insert one promotional item into
  AGA can also customize a sponsorship just for          the conference bags.
  you! Please contact Ada Phillips via e-mail,         • Recognition in the final program—includes com-
  aphillips@agacgfm.org, or by phone at                  pany description, logo and marketing contact
  800.AGA.7211, ext. 310.                                information.



Sponsorship Terms and Guidelines
A complete list of Sponsorship Rules and Regulations will be posted on the conference website and
provided with the sponsor’s confirmation letter (sent via e-mail). By signing the application/contract,
each organization, its employees and/or contractors, agrees to abide by these rules and regulations
and amendments or additions made to them.                                                                    31
  PROFESSIONAL DEVELOPMENT CONFERENCE & EXPOSITION


                                                     Exhibiting Opportunities—Put Your Products and Services
                                                     in Front of the People Who Need Them Most!
                                                     Display your solutions to hundreds of qualified prospects! The PDC is the perfect place to renew existing
                                                     relationships, showcase your products and services and reach your target audience. We combine all the
                                                     right elements to attract attendees to the Exhibit Hall and move them toward your booth. Join us in
                                                     Atlanta for PDC 2008—we’ve saved a space for you!


                                                     Booth Space Prices Per 10’ x 10’ Booth                        In cases where booth applications are received
                                                                                                                   simultaneously, sponsorship level, AGA corporate
                                                     AGA Corporate Partner Member: $3,000                          membership status, and past participation will be
                                                                                                                   considered when determining booth location.
                                                     Nonmember Organization: $4,000
                                                                                                                   Every effort is made to accommodate your request-
                                                     Not for Profit/Government Agency: $3,000                      ed booth location, but we cannot guarantee that
                                                                                                                   you will receive one of your preferred choices.
                                                     Not an AGA Corporate Partner Member? Join now
                                                     and get the member price. Go to www.agacgfm.org/              Payment & Cancellation
                                                     corporate or call 800.242.7211, ext. 314, for assistance.     The exhibiting company agrees to pay the pub-
007-2008

                                                                                                                   lished exhibit fee once the application has been
                                                     The booth price covers exhibit space only. All fur-
                                                                                                                   submitted and accepted by AGA. Invoices will be
                                                     nishings (carpet, tables, electric, Internet, etc.), labor,   generated and sent to the principal contact via e-
                                                     shipping and hotel accommodations must be made                mail. Payment is requested within 30 days.
                                                     on an individual basis and the exhibitor’s expense.           Outstanding balances must be paid in full prior to
                                                                                                                   signing up for future conference activities.
                                                     Exhibitor Eligibility
                                                     AGA reserves the right to determine the eligibility           Cancellations must be made in writing and e-
                                                     of prospective exhibitors for inclusion at its exposi-        mailed to aphillips@agacgfm.org. All exhibitors can-
                                                     tion. Eligibility will be determined following                celing booth space on or before October 31, 2007
                                                     receipt of an Exhibit Space Application and prior to          will be charged a processing fee of $500. If notice of
                                                     booth assignment. Acceptance of this contract                 cancellation is given between November 1 and
                                                     should in no way be construed as an endorsement               February 29, 2008, exhibitors will be responsible for
                                                     by AGA of either an exhibiting company or its                 50 percent of the total booth fee. Exhibitors cancel-
                                                     products or services.                                         ing space after February 29 will be responsible for
                                                                                                                   the total fee of the exhibit space reserved.
                                                     Confirmations                                                 Please note: Exhibiting companies assigned prime
                                                     Upon acceptance of your exhibit application and               booth locations (determined by AGA) will be
                                                     assignment of booth space, the principal contact              charged an additional $1,000 prime location cancel-
                                                     named at the top of the form will receive a confir-           lation fee, if cancellation is received by Feb. 29,
                                                     mation letter providing your booth assignment and             2008. Exhibitors canceling prime space after this
                                                     other conference details.                                     date will be responsible for the total fee.

                                                     Booth Assignment                                              Exhibit Rules and Regulations
                                                     The first round of booth assignments will be made             A complete list of Exhibit Rules and Regulations
                                                     on July 27, 2007. Booth assignments will be made              will be posted on the conference website and pro-
                                                     based on the following criteria:                              vided with the exhibitor’s confirmation letter (sent
                                                                                                                   via e-mail). By signing the application/contract,
                                                     1. Sponsorship level                                          each organization, its employees and/or contrac-
                                                     2. Date the application is received                           tors, agrees to abide by these rules and regulations
                                                     3. AGA corporate membership status                            and amendments or additions made to them.
                                                     4. Amount of space required
                                                     5. Past participation
                                                     Applications for exhibit space received after July 27
                                                     will be allocated on a first-come, first-served basis.


  32
                                                                                                                                            PROFESSIONAL DEVELOPMENT CONFERENCE & EXPOSITION
    PDC Exhibit Hall Map


                                                         AGA
          Food &                       AGA            Community
                                                     Service Raffle
          Seating                                                                               Food &
           Area                                                                                 Seating
                                                                                                 Area
                                        19   20           29         30
          Massage                                                                                                  Cyber
          Station         10   11       18   21           28         31   38     39                               Lounge

                          9    12       17   22           27         32   37     40           46    47

          3    4          8    13       16   23           26         33   36     41           45    48           53     54             59

Food &    2    5          7    14       15   24           25         34   35     42           44    49           52     55             58
Seating
 Area     1    6                                                                              43    50           51     56             57




                                       ENTRANCE




                   As this publication is printed one
                   year in advance of the conference,
                   please visit the AGA website at
                   www.agacgfm.org/pdc to view the                             AGA reserves the right to reassign exhibit space
                   most current listing of available booths.                   and revise the floor plan at any time without notice.




   Exhibit Hall Schedule
    Sunday, July 27, 2008                         8 a.m. – 3 p.m.              Booth Set-Up
                                                  5 – 7 p.m.                   Welcome Reception

    Monday, July 28, 2008                         7 a.m. – 4 p.m.              Exhibit Hall Open
                                                  5:30 – 6:30 p.m.             Monday Mixer

    Tuesday, July 29, 2008                        7 a.m. – 4 p.m.              Exhibit Hall Open
                                                  4 – 7 p.m.                   Booth Dismantle
    * Schedule is subject to change.
                                                                                                                                            33
  PROFESSIONAL DEVELOPMENT CONFERENCE & EXPOSITION

                                                     Advertising Opportunities                                                                                                                                                                                                        Mechanical Specifications
                                                     Reach each conference attendee directly by                                                                                                                                                                                              Full Page: 7.5" x 10"
                                                     advertising in the Onsite Program. This is the best
                                                     opportunity to showcase your company’s message                                                                                                                                                                                                      Full Page with bleed:
                                                     in the program that will be used throughout the                                                                                                                                                                                                      trim: 8.5" x 11"
                                                     week and taken back to offices around the country.                                                                                                                                                                                                   bleed: 9" x 11.5"
                                                                                                                                                                                                                                                                                                          live: 7.5" x 10"
                                                     Mechanical Requirements and Prices                                                                                                                                                                                                                  1/2 Page Horizontal: 7.5" x 5"
                                                         Deadline for space reservation, receipt                                                                                                                                                                                      Ad Sales: Please contact Marie Force, AGA director
                                                         of contract and payment: May 16, 2008                                                                                                                                                                                        of communications, at mforce@agacgfm.org, or at
                                                         Deadline for artwork: June 1, 2008                                                                                                                                                                                           800.AGA.7211, ext. 337, to purchase advertisements
                                                                                                                                                                                                                                                                                      or complete the enclosed order form.
                                                     Become an AGA Corporate Partner today
                                                     and receive sizable discounts on PDC advertising!                                                                                                                                                                                Art submission: All ads will be four-color process.
                                                                                                                                                                                                                                                                                      Advertisers should submit a high-resolution PDF
                                                     To purchase advertising space in the PDC                                                                                                                                                                                         file with crop marks (and bleed marks, if neces-
                                                     program, use the following information                                                                                                                                                                                           sary) indicated in the PDF. All fonts must be
                                                     on the order form.                                                                                                                                                                                                               embedded in the PDF and all files must use CMYK
                                                                                                                                                                                                                                                                                      high-resolution images. The recommended setting
                                                         Back cover (1 opportunity)
                                                                                                                                                                                                                                                                                      is PDF/X-1a (Acrobat Distiller or InDesign).
                                                         AGA Corporate Partner: $4,000
007-2008

                                                         Non AGA Corporate Partner: $4,500                                                                                                                                                                                            Ads may also be submitted as InDesign CS2 files
                                                         Inside covers (2 opportunities)                                                                                                                                                                                              (Macintosh format) with all associated images and
                                                         AGA Corporate Partner: $2,500                                                                                                                                                                                                fonts included. Please include a composite color
                                                         Non AGA Corporate Partner: $3,000                                                                                                                                                                                            printout, PDF or TIFF file with your ad submission
                                                                                                                                                                                                                                                                                      to ensure accuracy. Send all files to Kristina Brinton
                                                         Inside Right Front (1 opportunity)                                                                                                                                                                                           at TGD Communications, 901 N. Pitt Street, Suite
                                                         AGA Corporate Partner: $2,000                                                                                                                                                                                                250, Alexandria, VA 22314, or via e-mail at
                                                         Non AGA Corporate Partner: $2,500                                                                                                                                                                                            kristina.brinton@tgdcom.com.
                                                         Full page (multiple opportunities)
                                                         AGA Corporate Partner: $1,500
                                                         Non AGA Corporate Partner: $2,000                                                                                                                                                                                                                                         57th AN
                                                                                                                                                                                                                                                                                                                                           NUAL PRO
                                                                                                                                                                                                                                                                                                                                  DEVELO           FESSIO
                                                                                                                                                                                                                                                                                                                                          PMENT
                                                                                                                                                                                                                                                                                                                                  & EXPO        CONFERE NAL
                                                                                                                                                                                                                                                                                                                                         SITION         NCE

                                                         Half page (multiple opportunities)
                                                         AGA Corporate Partner: $800
                                                         Non AGA Corporate Partner: $1,300                                                                                                                                                                                                                                                                                           PROGRAM
                                                         All prices are net. No agency commissions
                                                         or discounts provided.




                                                                                                                                                                                                                                                                                                                                                                            AGA’s 57
                                                                                                                                                                                                                                                                                                                                                                                     th Ann
                                                                                                                                                                                                                                                                                                                                                                           Profess         ual
                                                                                                                                                                                                                                                                                                                                                                                  ional D
                                                                 SPonsor Appreciation                                                                                                                                                                     Please join us in thanking our sponsors for their generous support of
                                                                                                                                                                                                                                                          the 2007 Professional Development Conference & Exposition. We
                                                                                                                                                                                                                                                                                                                                              BUILDING O
                                                                                                                                                                                                                                                                                                                                                                           Confere       evel
                                                                                                                                                                                                                                                                                                                                                                                   nce & Ex opment
                                                                                                                                                                                                                                                                                                                                                                                           position
                                                                                                                                                                                                                                                                                                                                                                      N THE DRE
                                                                                                                                                                                                                                                          appreciate all that they’ve done to help make this event possible!
                                                                 PLATINUM                                                                                                                                                                                                                                                                     SHAPI
                                                                                                                                                                                                                                                                                                                                                       NG A
                                                                                                                                  Deloitte’s Federal Practice works with leaders in defense
                                                                                                                                  and civilian agencies to deliver award-winning solutions
                                                                                                                                  to complex business challenges. These solutions align
                                                                                                                                  with the President’s Management Agenda and incorpo-
                                                                                                                                  rate commercial best practices adapted for the unique
                                                                                                                                                                                                                                                                 Visa offers industry-leading, worldwide acceptance,
                                                                                                                                                                                                                                                                 enabling the federal government to make purchases

                                                                                                                                                                                                                                                                 provide you with the proven functionality of a Purchase,
                                                                                                                                                                                                                                                                 Travel, Fleet Card or any combination in a one-card
                                                                                                                                                                                                                                                                                                                                                              CULTU
                                                                                                                                                                                                                                                                                                                                                                      RE OF
                                                                                                                                                                                                                                                                                                                                                                            ACCO
                                                                                                                                                                                                                                                                                                                                                                                 UNTA
                                                                                                                                                                                                                                                                                                                                                                                           AM:
                                                                                                                                                                                                                                                                                                                                                                                          BILITY
                                                                                                                                  needs of the federal government.                                                                                               solution.
                                                                                                                                                                                                  AGA Corporate Partner    Ann Cavanagh                                                                                                                                 July 27
                                                                                                                                  Deloitte provides the most comprehensive set of profes-                                                                         Visa is the leader of payment solution in the federal                                                         –
                                                                                                                                                                                                                                                                                                                                                                       Atlanta 30, 20 08
                                                                                                                                                                                                                           Manager, Commercial Solutions,
                                                                    AGA Corporate Partner      Thomas Greiner, CGFM               sional services in the industry: enterprise risk, security,     Tote Bags                Public Sector                         government market. Through a wealth of high-level,
                                                                                                                                                                                                                                                                                                                                                                                M
                                                                    Monday Mixer
                                                                                               Senior Executive
                                                                                                                                  implementation, change management, technology
                                                                                                                                                                                                                           VISA USA                              customizable features, Visa payment solutions tie
                                                                                                                                                                                                                                                                 together spending and information management across
                                                                                                                                                                                                                                                                                                                                                                       Atlanta arriott Marqu
                                                                                               Accenture                                                                                                                   1300 Connecticut Avenue, NW,                                                                                                                       , GA           is
                                                                                               11951 Freedom Drive                integration and outsourcing as well as strategy and                                      Suite 900
                                                                                               Reston, VA 20190                   operations, human capital, accounting and audit.                                         Washington, D.C. 20036                Visa Commerce. Tax compliance, vendor management
                                                                                                                                                                                                                                                                 and merchant acceptance are just a few products that
                                                                                               PH: 703.947.1716                                                                                                            PH: 703.287.8866                      Visa provides to offer better reporting. Visa provides
                                                                                               FX: 703.947.2200                                                                                                            FX: 202.862.5498                      enhanced data reporting and a 1099 and 1057/socio-
                                                                                               thomas.r.greiner@accenture.com                                                                                              acavanag@visa.com                     economic reporting solution to better meet your needs.
                                                                                               www.accenture.com                                                                                                           www.visa.com
                                                                                                                                                                                                                                                                 best practice program optimization reviews including
                                                                     Accenture is a global management consulting,
                                                                    technology services and outsourcing company.                                                                                                                                                 to help evaluate your program. For more information on
                                                                   Committed to delivering innovation, Accenture                  AGA Corporate Partner      Mike Hettinger
                                                                                                                                                                                                                                                                 Visa public sector programs, contact Ann Cavanagh.
                                                                  collaborates with its clients to help them become high-                                    Director of Practice Planning &
                                                                 performance businesses and governments. With deep                PDC Notebooks &            Marketing
                                                                 industry and business process expertise, broad global            Tuesday Keynote            Grant Thornton LLP
                                                                 resources and a proven track record, Accenture can               Speaker                    Global Public Sector
                                                                 mobilize the right people, skills and technologies to help                                  333 John Carlyle Street, Suite 500
                                                                 clients improve their performance. With approximately
                                                                 152,000 people in 49 countries, the company generated
                                                                                                                                                             Alexandria, VA 22314
                                                                                                                                                             PH: 703.837.4400
                                                                                                                                                             FX: 703.837.4455
                                                                                                                                                                                                                   INTRODUCING
                                                                 Aug. 31, 2006. www.accenture.com
                                                                                                                                                             mike.hettinger@gt.com
                                                                                                                                                             www.grantthornton.com/publicsector


                                                                                                                                  Thornton International, one of the six global account-
                                                                                                                                  ing, tax and business advisory organizations. Grant                                               Invigorated
                                                                                                                                  Thornton’s Global Public Sector, based in Alexandria,
                                                                 AGA Corporate Partner      Ira Goldstein                         VA, is a global management consulting business with the
                                                                                            National Director, Federal Practice                                                                                     You’ve relied on it for years. Yet today’s stewards of fiscal accountability
                                                                 Welcome Reception                                                cial, performance management and systems solutions                                are forced to accomplish more with less. A fresh perspective on A-123 is
                                                                                            Deloitte.
                                                                                                                                  to governments and international organizations. Visit                             required.
                                                                                            1001 G Street NW, Suite 900 West
                                                                                                                                  Grant Thornton’s Global Public Sector at www.grantthorn-
                                                                                            Washington, D.C. 20001
                                                                                                                                  ton.com/publicsector.                                                             Consider this: achieving A-123 compliance while reducing costs and
                                                                                            PH: 202.378.5195                                                                                                        increasing program effectiveness must become your standard for success.
                                                                                            FX: 202.661.1695
                                                                                            iragoldstein@deloitte.com                                                                                               A-123 Invigorated — Think MorganFranklin.
                                                                                            www.deloitte.com/us
                                                                                                                                                                                                                    For information on our Federal solutions call
                                                                 Deloitte, one of the world’s leading professional services                                                                                         703-564-7525 ext. 262 or bill.hughes@morganfranklin.com.
                                                                 advisory, and tax services. With 30,000 people in more

                                                                 companies and leading public institutions.

                                                                                                                                                                                                                    morganfranklin.com

                                                             54 • Creating Exceptional Value in a Changing World                                                                                                                        AGA’s 56th Annual Professional Development Conference & Exposition •                55


  34
AGA CONFERENCES: 2007–2008 Order Form
COMPANY INFORMATION—Please complete this section as you wish to have it                                        PRIMARY CONTACT—All information regarding conference logistics will be sent to YOUR attention. This
 printed in the conference program and other marketing materials. Please type or print clearly.                includes the Confirmation Letter, Invoice, Exhibitor Service Kit, Sponsor Shipping Deadlines, etc.

COMPANY NAME                                                                                                   NAME

WEBSITE                                                                                                        TITLE

MARKETING CONTACT FOR FINAL PROGRAM—Who should attendees contact for more information?                         ADDRESS (if different from left)
NAME
                                                                                                               CITY                                                        STATE                ZIP
TITLE
                                                                                                               PHONE                                                       FAX
E-MAIL
                                                                                                               E-MAIL
ADDRESS
                                                                                                                      RETURN SIGNED ORDER FORM TO
CITY                                                       STATE               ZIP                                           AGA, 2208 Mount Vernon Avenue
PHONE                                                      FAX                                                               Alexandria, VA 22301
                                                                                                                             PH: 800.AGA.7211     FAX: 703.548.9367
 Corporate Partnership
        I am already a Corporate Partner                               I want to become a Corporate Partner (Choose a level below)                                                                           Cost
                                                                                  Professional Level $5,000              Sustaining Level: $2,000
 National Internal Control & Fraud Conference
                                    Item description                                                                                                                                                         Cost
       Sponsorship                  Level/Item(s):

       Program Ad                   Size:      1/4 pg         1/2 pg        Full pg       Back Cover      Inside Front Cover           Inside Back Cover             Inside Right

 National Performance Management Conference
                                    Item description                                                                                                                                                         Cost
       Sponsorship                  Level/Item(s):

       Program Ad                   Size:      1/4 pg        1/2 pg        Full pg        Back Cover      Inside Front Cover          Inside Back Cover             Inside Right

 National Leadership Conference
                Item description                                                                                                                                                                              Cost
       Sponsorship                  Level/Item(s):
                                    Size:                                Booth choices:           1st                  2nd                                 3rd
       Exhibit Booth
                                    (________ X ________)                                         4th                  5th                                 6th

       Program Ad                   Size:      1/4 pg        1/2 pg        Full pg       Back Cover       Inside Front Cover          Inside Back Cover             Inside Right

 Professional Development Conference & Exposition
                                   Item description                                                                                                                                                           Cost
       Sponsorship                 Level/Item(s):
                                   Size:                                 Booth choices: 1st                            2nd                                 3rd
       Exhibit Booth
                                   (________ X ________)                                          4th                  5th                                 6th

       Program Ad                  Size:       1/4 pg        1/2 pg        Full pg       Back Cover       Inside Front Cover          Inside Back Cover             Inside Right


METHOD OF PAYMENT                                                                                                                                                                     TOTAL
    CHECK PAYABLE TO AGA (Federal Tax ID #53-0217158)                         BILL ME

    AMEX                DISCOVER                  MASTERCARD                  VISA                                           WE WISH TO AVOID BOOTH PLACEMENT NEAR THE FOLLOWING
                                                                                                                             COMPETITORS:
CARDHOLDER PHONE NO.

CARD #                                                                                        EXP. DATE

NAME AS IT APPEARS ON CARD

SIGNATURE


AUTHORIZED SIGNATURE                                                                                                                            DATE
This person must be authorized to sign on behalf of the exhibiting company. A signature on this application indicates understanding and agreement to comply with all policies, rules,
regulations, terms and conditions in the prospectus and any others issued by AGA; willingness to abide by the payment policy; and agreement that AGA rules and regulations are an
integral and binding part of this contract.
                                                                                                                                                                                                                     35
  JOURNAL OF GOVERNMENT FINANCIAL MANAGEMENT



                                               Journal of
                                               Government
                                               Financial
                                               Management
                                               Since 1950, The Journal of Government Financial Management
                                               has been providing valuable, in-depth information to decision-
                                               makers at all levels of government. A valuable research and
007-2008

                                               information source, The Journal is published quarterly by AGA.
                                               It is distributed to the AGA membership of government finan-
                                               cial managers as well as countless libraries across the nation
                                               and abroad.
                                               The Journal is read by accountants, auditors (contract,
                                               financial and performance), budget analysts, electronic
                                               data processors, finance directors, information resource
                                               managers, chief financial officers, inspectors general,
                                               consultants and systems designers. These decision-
                                               makers have the power to allocate and distribute billions
                                               of dollars annually and to purchase thousands of products
                                               and services daily.
                                               The needs and interests of our readers include: hardware/
                                               software products, business supplies, office equipment,
                                               management and IT consulting services, travel opportunities,
                                               education and training products and services, professional
                                               development resources, research tools, temporary services
                                               and much more.
                                               • Total Circulation: 14,205
                                               • Total Readership: 56,820
                                               • Circulation: Active AGA members as well as subscribers
                                                 around the world. Subscribers are mostly university libraries.
                                               • Subscription Price: $95 annually domestic/$115 international.


  36
Who Are Our Readers?                                      of performance and financial condition as reflected




                                                                                                                    JOURNAL OF GOVERNMENT FINANCIAL MANAGEMENT
                                                          in the basic financial statements of entities.
Journal readers are government financial managers
                                                          Nevertheless they do need to be aligned and stan-
in federal, state and local government, across the        dard-setters need to work in a more coordinated
country and around the world.                             fashion. The Journal seeks articles on how the vari-
                                                          ous standards-setting bodies can work together to
Circulation                Employer Breakdown             better harmonize their efforts and provide cohesive
  14,403*                     Federal: 4,414              accounting and auditing guidance that accountabil-
                              State: 4,604                ity professionals in the field can apply in a mean-
                              Local: 1,875                ingful way. Writing Deadline: December 1, 2007
                              Academic: 366
                              Private Sector: 1,914       Summer 2008
                                                          Payment Integrity and Data Mining
Certifications             Responsibility Area            Governments spend billions of dollars annually on
  CGFM: 6,007                 Accounting: 5,482           programs, services and other items. To help ensure
  CPA: 4,056                  Auditing: 4,674             accountability, governments need to know that
  CIA: 504                    Budgeting: 1,4987           these payments are valid, correct and meet compli-
  CFE: 637                    Finance: 448                ance requirements. They also need to use data
                              Management: 393             related to these transactions to manage effectively.
                              Systems: 453                The Journal seeks articles that address how govern-
                                                          ments can and do assure payment integrity and
*Publication is not audited. Circulation is comprised     tools and techniques to manage their data strategi-
of active AGA members as well as subscribers around       cally. Writing Deadline: March 1, 2008
the world. Subscribers are mostly university libraries.
                                                          Fall 2008
Editorial Calendar                                        Accountability and Oversight:
For more information about the coverage planned           Who’s Minding the Store?
for each issue contact Journal Editor Marie Force         Voters and elected officials often ask “who’s mind-
at mforce@agacgfm.org.                                    ing the store?” when it comes to government over-
                                                          sight. Explaining the layers and levels of oversight is
                                                          critical for citizen confidence and for government to
Winter 2007                                               explain its work to taxpayers. Budgets, audits,
Managing the Government                                   reviews, and public records and meetings laws are
In the post-OMB Circular A-123 Appendix A                 among the important ingredients for accountability.
environment, internal control and risk assessment         Governments with approved budgets, independent
are more than buzz words—they’re facts of life.           audits, public reporting, and outside validation like
Whether you work in federal, state or local govern-       bond ratings and national certificates have a lot to
ment or as a private sector contractor, you are deal-     tell taxpayers—and these tools can help inform and
ing with challenges that run the gamut from ethics        add confidence to government processes for the
to deficits, and from managing the boomer exodus          lenders, taxpayers and voters who depend on it.
to managing shrinking resources all while doing           Writing Deadline: June 1, 2008
more with less. Innovative leadership has never
been more critical as we navigate our way through
these uncharted waters. What’s working? What
                                                          Winter 2008
isn’t? And how can government financial man-              Has the Government Management
agers influence change? Writing Deadline:                 Results Act (GMRA) Achieved Its Goals?
September 1, 2007                                         When government agencies started auditing their
                                                          financial statements in the mid-1990s the goal was
Spring 2008                                               to improve government financial management by
                                                          consolidating financial systems and becoming uni-
Developing Government Accounting and                      form across the government. More than 10 years
Auditing Standards in Challenging Times                   down the road, it still takes a massive effort to
Accounting standards are mostly about “recogni-           come up with an auditable financial statement. Has
tion, measurement and disclosure” of economic             GMRA achieved its goals? Do we have better fed-
transactions and events, while auditing standards         eral financial management now than we did pre-
are about evaluating the propriety of such account-       GMRA? Writing Deadline: September 1, 2008
ing treatments in affording a “true and fair view”
                                                                                                                    37
  JOURNAL OF GOVERNMENT FINANCIAL MANAGEMENT

                                               Journal Advertising Rates, Mechanicals and Deadlines

                                               Corporate Partner Display                         Non Corporate Partner Display
                                               Advertising Rates                                 Advertising Rates
                                               To purchase an advertisement in The Journal of    To purchase an advertisement in The Journal of
                                               Government Financial Management, write the size   Government Financial Management, write the size
                                               and frequency of the ad you wish to purchase on   and frequency of the ad you wish to purchase on
                                               the order form in the back of the catalog.        the order form in the back of the catalog.
                                                  Full Page                                          Full Page
                                                  One Time: $2,970                                   One Time: $3,267
                                                  Four Times: $2,610 each time                       Four Times: $2,871 each time
                                                  Inside Front Cover                                 Inside Front Cover
                                                  One Time: $3,895                                   One Time: $4,285
                                                  Four Times: $3,310 each time                       Four Times: $3,641 each time
                                                  Inside Back Cover                                  Inside Back Cover
                                                  One Time: $3,690                                   One Time: $4,059
                                                  Four Times: $3,145 each time                       Four Times: $3,460 each time
                                                  Back Cover                                         Back Cover
007-2008

                                                  One Time: $4,290                                   One Time: $4,710
                                                  Four Times: $3,645 each time                       Four Times: $4,010 each time
                                                  1/2 horizontal                                     1/2 horizontal
                                                  One Time: $2,215                                   One Time: $2,437
                                                  Four Times: $1,980 each time                       Four Times: $2,178 each time
                                                  1/4 vertical                                       1/4 vertical
                                                  One Time: $1,750                                   One Time: $1,925
                                                  Four Times: $1,625 each time                       Four Times: $1,788 each time
                                                                                                 All prices above are for four-color advertisements.
                                                                                                 Other sizes, two-color and black & white ads are
                                                                                                 available. Not a Corporate Partner? See page 4 to
                                                                                                 find out how to join.


                                               Advertising Deadlines
                                                 Issue Date             Space Reservation        Art/Film                      Shipment
                                                 Winter 2007            Sept. 14, 2007           Oct. 5, 2007                  Dec. 1, 2007
                                                 Spring 2008            Dec. 14, 2007            Jan. 18, 2008                 March 1, 2008
                                                 Summer 2008            March 14, 2008           April 4, 2008                 June 1, 2008
                                                 Fall 2008              June 16, 2008            July 7, 2008                  Sept, 1, 2008
                                                 Winter 2008            Sept. 15, 2008           Oct. 6, 2008                  Dec. 1, 2008




  38
                                                                                                                                                                                                                                                                                                                                                              JOURNAL OF GOVERNMENT FINANCIAL MANAGEMENT
Mechanical Requirements
    Full Page: 7.25" x 9.75"
    Full Page with bleed:
     trim: 8.25" x 10.75" (saddle-stitched)
     bleed: 8.375" x 11"
     live: 7.25" x 9.75"
    1/2 Page Horizontal: 7.25" x 4.875"
    1/4 Page: 3.5" x 4.75"
AGA prefers to receive ad submissions electroni-
cally. All submissions should include the original
file (Macintosh Adobe InDesign files are preferred)
as well as all original images and fonts. Bitmapped
or grayscale images may be used for black and
white ads. Otherwise, ads should be prepared in
four-color process (CMYK) with color composite
proofs included. Composite proofs can be compos-
ite color print outs, PDF, TIFF or EPS files and are
required to ensure proper placement of images and
correct use of fonts.
Ad submissions can be high-resolution PDF files.
The recommended setting is PDF/X-1a (Acrobat
Distiller or InDesign). All fonts must be embedded
and all files must use CMYK high-resolution
images. Grayscale images can be used for black
and white ads. Please include bleed and crop
marks in your high-resolution PDF.
Please e-mail ad submissions to Michell Dixon at
michell.dixon@tgdcom.com, or send on CD-ROM to         The Looming
Michell Dixon at TGD Communications, 901 N.            Crisis inGovernmental
Pitt Street, Suite 250, Alexandria, VA 22314.                                                             Accounting Education
                                                                                                                                                                                           viding data to support the concerns expressed.
                                                                                                                                                                                                                                                              Figure 1: Accounting Directory Statistics
                                                                                                                                                                                           Data Sources                                                       Year                               1980            1991              2001          2006
                                                                                                                                                                                              We acquired information from three sources: Hassel-             Number of Ph.D.*
                                                                                                                                                                                           back’s Accounting Faculty Directory, an online survey and          schools                              72              84                91            92
                                                                                                         The perfect storm may be looming for government accounting. Three is-             doctoral program websites. The Hasselback directory is
                                                                                                                                                                                           an annual listing of the accounting faculty at colleges and        Number of Ph.D.
                                                                                                       sues could intersect making it difficult for governments to attract new talent:      universities. It includes the name, academic rank, highest         schools with 21+                     33              57                71            75
                                                                                                                                                                                           degree earned, where the degree was earned and areas of            graduates
                                                                                                       • As baby boomers are starting to retire, governments face a loss of talent
                                                                                                                                                                                           faculty member expertise. The directory is compiled from
                                                                                                         and institutional knowledge.                                                      information gathered from chairpersons of the accounting
                                                                                                                                                                                                                                                              Cumulative Ph.D.                 2,549           4,561            5,762          6,414
                                                                                                                                                                                                                                                              graduates
                                                                                                                                                                                           departments. We used the directories from 1980, 1991, 2001
                                                                                                       • Sarbanes-Oxley has increased public accounting’s demand for ac-                   and 2006.                                                          Number of “G”**                     113            277               392           331
                                                                                                                                                                                                                                                              codes (any degree)
                                                                                                         counting students from colleges and universities. Finding students
                                                                                                         with the requisite education and interest in government accounting/
                                                                                                                                                                                           What We Found                                                      Percent of “G” in                2.0%             3.1%             3.5%          2.7%
                                                                                                                                                                                              Figure 1 presents data from the Hasselback directories          Hasselback
                                                                                                                                                                                           related to governmental accounting. Each faculty member
                                                                                                                                                                                           can list up to four areas of interest from a list of 26 special-   Ph.D.s with “G”                      62             173              275           243
                                                                                                                                                                                  -        ties, one of which is “G” for governmental.4 For each of the       codes
                                                                                                                                                                                           four directories, we counted the number of schools that            *About 15 percent of the doctorate degrees are DBAs and 85 percent are Ph.D. For brevity we
                                                                                                         cated and actively involved in government accounting.1                            issued doctorate degrees/concentrations in accounting in           use Ph.D. for both types.
                                                                                                                                                                                           the United States. The number of schools issuing a doc-            ** As noted above, the G-Governmental code is one of 26 specialties a faculty member can list
                                                                                                         Governments and professional organizations are exploring meth-                                                                                       in Hasselback.
                                                                                                                                                                                           toral degree has increased by only 20 (from 72 to 92) in the
                                                                                                       ods to retain institutional knowledge and to ensure an adequate supply              last 25 years. However the number of schools that issued at
                                                                                                                                                                                           least 21 degrees more than doubled from 33 to 75. Very few         relatively stable, around 190 per year, but a considerable
                                                                                                       of new employees with the skills necessary for good stewardship and                 schools offer doctorates in accounting, and only a subset
                                                                                                       accountability.2,3                                                                  offer a specialization in governmental accounting.                 rate has dropped to less than 80 per year since 2000. The
                                                                                                                                                                                              The total number of accounting doctorates has more than         current trend of less than 100 doctoral degrees issued per
                                                                                                         Educating the next generation of employees requires faculty interested in         doubled in the past 25 years (from 2,549 to 6,414), but the        year appears to be stable as few schools are adding Ph.D.
                                                       By: Lee Schiffel, Ph.D., CGFM, and                                                                                                  pace has greatly slowed in the last 10 years. Figure 2 shows       programs, and most of the schools that offer degrees are
                                                                                                       government financial management. Our article addresses this issue, pro-              the average number of doctorates from 1986 to 1995 was             issuing fewer degrees than in prior decades.
                                                       Ken Smith, Ph.D., CPA

                                                       26 JOURNAL OF GOVERNMENT FINANCIAL MANAGEMENT                                                                         SUMMER 2006   SUMMER 2006                                                                                                JOURNAL OF GOVERNMENT FINANCIAL MANAGEMENT 27




                                                                                                                                                                                                                                                                                                                                                              39
  JOURNAL OF GOVERNMENT FINANCIAL MANAGEMENT



                                                                                                                      Delivering IT Value through
                                                                                                                      Integration Management
                                                                                                                                                                                                                                   SPECIAL ADVERTISING SUPPLEMENT




                                                                                                                                                                                                                                                                                                                 Corporate
                                                                                                                      By Paul Wohlleben, Partner



                                                                                                                      Federal agencies need a disciplined and
                                                                                                                                                                                                                                                                                                                 Partner
                                                                                                                                                                                                                                                                                                                 Advertorial
                                                                                                                      repeatable approach for planning and
                                                                                                                      implementing information technology projects.
                                                                                                                      Otherwise, many of the projects will fail, at a time when information is at the
                                                                                                                      core of a government that works better and costs less. This is especially true

                                                                                                                      for financial functions, which are themselves complex and whose success
                                                                                                                      depends on integration with nearly every nonfinancial management system

                                                                                                                      in an agency or department.
                                                                                                                           Failures of information technology (IT) systems can cost taxpayers
                                                                                                                      hundreds of millions of dollars, but that cost is small when compared

                                                                                                                      with the forgone benefits to mission and management. We at
                                                                                                                      Grant Thornton believe that better planning and



                                                                                                                                                                                                                                                                                                                 A Joint Offering of AGA’s Corporate
                                                                                                                      implementation through integration management
                                                                                                                      reduce the risk of such breakdowns
                                                                                                                      occurring.




                                                                                                                                                                                                                                                                                                                 Partner Advisory Group (CPAG)
                                                                                                    GTH Win06 Adv_F.indd 1
                                                                                                                                                 SPECIAL
                                                                                                                                                         ADVERTI
                                                                                                                                                                SING SUPP
                                                                                                                                                                         LEMENT
                                                                                                                                                                                                                                                                                10/27/06 10:34:12 AM

                                                                                                                                                                                                                                                                                                                 and the Journal Editorial Board
                                                                                                                                                                                                                                                                                                                 Increase Your Exposure
                                                                                                                                                                                                                                                                                                                 Has your firm been involved in a system implementation
007-2008

                                                                                                                                                                                                                                                                                                                 project that yielded exceptional results for a government
                                                                                                                                                                                                                                                                                                                 agency? Does your product bring economy and efficiency
                                                  Organiza
                                                                                             provemen
                                                                                          Achie
                                                                                                        t:
                                                                                   tional Im ving Excellence in
                                                                                                               t
                                                                                                                                                                                                                                                                                                                                 to government operations? Do you have a
                                                                                                      anagemen
                                                                                           Financial M
                                                                                                            The pace of
                                                                                                                          change in the
                                                                                                                                           federal envi
                                                                                                                                          ncial managem
                                                                                                                                                        ronment is
                                                                                                                                                                      escalating
                                                                                                                                                                        with an
                                                                                                                                                           ent leadersSPECIAL ADVERTISING SUPPLEMENT
                                                                                                                                                                                                                                                                                                                                 story to tell about how your company’s
                                                                                                                                                                                                                                                                                                                                        SPECIAL ADVERTISING SUPPLEMENT

                                                                                                                         providing fina                                    Changes
                                                                                                            rapidly —                                        workforce.
                                                                                                                                              -performing
                                                                                                             opportunity
                                                                                                             currently affe
                                                                                                                            to shape a high
                                                                                                                                       How Management Concepts
                                                                                                                                    organization
                                                                                                                                                  s include new
                                                                                                                             cting Works with Youfinancial
                                                                                                                                        legislation,
                                                                                                                                                     restructured
                                                                                                                                                                   technology,


                                                                                                                            untabilit yFor over 33 years, Management Concepts has provided
                                                                                                                                                         retirements,
                                                                                                                                                                         and the
                                                                                                                                                                                                                                                             Our Proven Process
                                                                                                                                                                                                                                                             Management Concepts methodology follows a 4-stage process that
                                                                                                                                                                                                                                                             aligns with the Government Accountability Office (GAO) guidance to
                                                                                                                                                                                                                                                             agencies for developing a customized, targeted approach to training.
                                                                                                                                                                                                                                                                                                                                 work brought accountability to govern-
                                                                                                                                                                                                                                                                                                                                        Finding Answers with
                                                                                                                                                                                                                                                                                                                                        Customized Decision Tools
                                                                                                                                                                                                                                                                                                                                        An organization wanted to assist employees
                                                                                                                                                                                                                                                                                                                                        in deciding how to obligate funds according

                                                                                                              stricter acco
                                                                                                                                                                                                                                                                                                                                        to current legislation, regulations, decisions,
                                                                                                                                           of workforce                   workplace.                                                                                                                                                    and its own policies. The agency needed
                                                                                                                           a higher rate and experienced financial staff and their
                                                                                                                                                           skills in the
                                                                                                               functions,
                                                                                                                                                                                                                                                                                                                                 ment?
                                                                                                                                       new                                                                                                                                                                                              a tool to answer these routine questions.
                                                                                                                                              wledge and
                                                                                                                                for new kno
                                                                                                                                                                                                                                                                                                                                        Management Concepts delivered a
                                                                                                                                       supervisors with comprehensiveroving programs.
                                                                                                                                                                 for imp training
                                                                                                                growing need                      ers a catalyst
                                                                                                                                                                                                                                                                                                                                        customized decision tool to provide quick

                                                                                                                                   s provide lead
                                                                                                                                                                                                                                                                                                                                        answers that cite the correct policy and
                                                                                                                                       Working with us, you have access to more than 50
                                                                                                                The  se condition                     effec tiveness.                                                                                                                                                                   guidance.

                                                                                                                                       courses and
                                                                                                                               al performanceand a variety of products and services to
                                                                                                                                                                                                                                                                                                                                        Close collaboration with the agency ensured

                                                                                                                 organization                     improve staff performance.
                                                                                                                                                                                                                                                                                                                                        the tool included the most pertinent
                                                                                                                                                                                                                                                                                                                                        information, and uncovered how the agency
                                                                                                ts.com                                                                                                                        PM
                                                                     agem          entconcep                                                                                                                   5/1/07 5:05:55                                                                                                           could solidify its own processes. The result
                                                             www.man                                                                                                                                                                                                                                                                    was an informative, easy-to-use decision
                                                                                                                                                                                                                                                                                                                                        tool that provided answers quickly. Icons




                                               MGC_AGA_Sp
                                                          ring_07   _A1.indd
                                                                               1
                                                                                                Implementing a Programming,
                                                                                                Budgeting and Execution Process
                                                                                                Management Concepts developed a series
                                                                                                of workshops to support an agency’s
                                                                                                planning, programming, budgeting, and
                                                                                                execution (PPBE) process. Pre-workshop
                                                                                                                                                  Customized Training Programs
                                                                                                                                                  Management Concepts designs and delivers customized approaches to
                                                                                                                                                  meet specific organizational needs.
                                                                                                                                                  • Hands-on workshops
                                                                                                                                                  • Customized certificate programs
                                                                                                                                                                                                                                                                                                                                The Journal of Government Financial
                                                                                                                                                                                                                                                                                                                                        provided easy referencing, and a “how-to-
                                                                                                                                                                                                                                                                                                                                        use” section showed users how the manual
                                                                                                                                                                                                                                                                                                                                        works. The agency ended up getting much
                                                                                                                                                                                                                                                                                                                                        more than a decision tool — it now has
                                                                                                                                                                                                                                                                                                                                        a more informed staff, able to get the
                                                                                                                                                                                                                                                                                                                                        information they need most, exactly when
                                                                                                assessments helped Management Concepts            • Intern programs for new hires                                                                            Assess                                                                     they need it.




                                                                                                                                                                                                                                                                                                                                Management is pleased to offer The Journal
                                                                                                develop content intended to close skill gaps      Our customized training for organizations ensures that learning is                                         Management Concepts provides a recommendation for action through
                                                                                                and maximize the workshops’ effectiveness.        targeted and immediately applicable to the job.                                                            the use of competency and self-assessments, focus groups, interviews,      A Cost-Effective Approach
                                                                                                The workshops, delivered to a select group                                                                                                                   and organizational data analysis.                                          to Organization-Wide Risk
                                                                                                of budget analysts, consisted of classroom        Workforce Planning                                                                                                                                                                    Management
                                                                                                training, agency-specific exercises, as well       With retirements increasing in the financial management workforce,                                          Design                                                                     The need for accountability makes it
                                                                                                as individual advising. This combination of       the need for new skills both now and in the future is paramount.                                           We use the baseline data collected to design the appropriate solution      imperative that government organizations
                                                                                                training and advising allowed workshop            Management Concepts expertise in competency assessment helps                                               to meet the organization’s specific needs.                                  convey the importance of internal controls




                                                                                                                                                                                                                                                                                                                                Advertorial Program designed to showcase
                                                                                                participants to immediately apply the new                                                                                                                                                                                               and a sound risk management approach
                                                                                                                                                  agencies engaged in succession planning design and implement a
                                                                                                system in their jobs.                                                                                                                                        Deliver                                                                    to all of their personnel. An organization
                                                                                                                                                  plan to achieve their human capital goals.
                                                                                                Post-workshop evaluations ensured                                                                                                                                                                                                       seeking to communicate the internal
                                                                                                                                                                                                                                                             Our financial management experts deliver training and services with
                                                                                                that the objectives were achieved and                                                                                                                                                                                                   control message organization-wide is
                                                                                                                                                  Advisory Services                                                                                          passion and commitment to addressing client needs and improving
                                                                                                provided feedback to the agency to aid                                                                                                                                                                                                  collaborating with Management Concepts
                                                                                                                                                  Agency leaders face increased demands for competing resources and                                          performance.
                                                                                                the implementation of the PPBE process.                                                                                                                                                                                                 to design risk management communications
                                                                                                                                                  short compliance timeframes. Our expertise has proven invaluable for                                                                                                                  for different levels of staff within the
                                                                                                                                                  organizations implementing complex policies and requirements.                                              Evaluate


                                                                                                                                                                                                                                                                                                                                AGA Corporate Partners and their success
                                                                                                Updating Internal Controls                                                                                                                                                                                                              organization. These include briefings to
                                                                                                                                                                                                                                                             Management Concepts ongoing evaluation ensures that agency goals           senior executives, e-learning for mid-level
                                                                                                With new or updated regulations coming                                                                                                                       and expectations are being met.
                                                                                                                                                  Job Aids                                                                                                                                                                              employees, and a one-page reference sheet
                                                                                                out daily, it is vital that organizations keep
                                                                                                                                                  Management Concepts develops job aids, easily accessible online and                                                                                                                   for all involved in the initiative. Briefings
                                                                                                their staff informed and their skills current.
                                                                                                                                                  in other formats. These tools provide a convenient way for personnel to                                                                                                               offer senior executives a forum for viewing
                                                                                                One agency enlisted Management
                                                                                                                                                  access specific agency guidance that is in compliance with federal policy                                                                             Management Concepts              organization-wide issues, while e-learning
                                                                                                Concepts to update their internal controls
                                                                                                                                                  and legislation — saving both the employee and the supervisor time and                                                                                                                provides convenient training for mid-level
                                                                                                directive to meet revised OMB Circular                                                                                                                                                                 Assess-Design-Deliver-Evaluate   staff, which minimizes time away from



                                                                                                                                                                                                                                                                                                                                stories. We know how hard it is for you to
                                                                                                A-123 requirements and to advise their            resources.
                                                                                                staff on its implementation. Management
                                                                                                                                                                                                                                                                                                       process helps agencies clearly   the office. The reference sheet reinforces
                                                                                                                                                                                                                                                                                                                                        the training after it is completed. This
                                                                                                Concepts reviewed the agency’s                    E-learning                                                                                                                                           define a problem so that we can   customized combination of training and
                                                                                                management directive on internal controls         E-learning is an important tool for organizations seeking to reach large
                                                                                                and compared it to the newly-issued               numbers of personnel with focused, fact-based training. Management
                                                                                                                                                                                                                                                                                                       provide a targeted solution—     services ensures that the organization’s risk
                                                                                                                                                                                                                                                                                                                                        management approach has been uniformly
                                                                                                internal controls review guidance. We             Concepts provides online learning that meets agency communication                                                                                    and demonstrate a return         communicated and understood. Over
                                                                                                revised the agency’s management directive         and training needs and minimizes time away from the office. Let
                                                                                                                                                                                                                                                                                                       on investment.                   20,000 employees will be reached through




                                                                                                                                                                                                                                                                                                                                get these stories out there. Our own
                                                                                                to reflect the new guidance and trained and        us help you maximize your organization’s time and resources, while                                                                                                                    this training, agency-wide.
                                                                                                advised staff responsible for conducting          promoting an enterprise-wide message or methodology.
                                                                                                control reviews on how to appropriately
                                                                                                implement the agency’s new management
                                                                                                control plan.




                                                                                   MGC_AGA_Spring_06_j.indd 2                                                                                                             4/24/06 12:44:48 PM   MGC_AGA_Spring_06_j.indd 3



                                                                                                                                                                                                                                                                                                                                Journal Editorial Board discourages articles        4/24/06 12:44:49 PM




                                                                                                                                                                                                                                                                                                                 that promote software packages or consulting successes.
                                                                                                                                                                                                                                                                                                                 However, through this advertorial, Corporate Partners have
                                                                                                                                                                                                                                                                                                                 the opportunity to put their stories in front of those in gov-
                                                                                                                                                                                                                                                                                                                 ernment who influence the purchase of services offered by
                                                                                                                                                                                                                                                                                                                 partners.
                                                                                                                                                                                                                                                                                                                 So what’s involved? You provide a written, designed article
                                                                                                                                                                                                                                                                                                                 with the words and images of your choice. We provide an
                                                                                                                                                                                                                                                                                                                 InDesign template file and a few parameters, such as a
                                                                                                                                                                                                                                                                                                                 word count and mechanical requirements, but otherwise,
                                                                                                                                                                                                                                                                                                                 it’s up to you to decide how to use the space. Each page of
                                                                                                                                                                                                                                                                                                                 the printed article is stamped with a “Special Advertising
                                                                                                                                                                                                                                                                                                                 Supplement” notation to help our readers distinguish
                                                                                                                                                                                                                                                                                                                 between peer-reviewed technical articles and paid
  40
                                                                                                                                                                                                                                                                                                                 advertisements.
                                                                                                                                                                                                                                                                                                                                                                             JOURNAL OF GOVERNMENT FINANCIAL MANAGEMENT
Mechanical Specifications                                                                                                                  Deadlines
The Journal is produced in four-color process.                                                                                             The Journal is published quarterly the first
Articles and images must be prepared for four-                                                                                             week of March, June, September and December.
color process printing. The Journal staff will pro-                                                                                        Advertorial articles are due 60 days before the
vide an InDesign template to advertisers to make                                                                                           first of the month of the issue date (January 1
the process as easy as possible. Send files generat-                                                                                       for March, April 1 for June, July 1 for September,
ed in Adobe InDesign, along with image files,                                                                                              and October 1 for December). Cancellations
logos and true type or Open Type fonts (no post-                                                                                           will not be accepted after the closing dates.
script fonts). Images should be saved as TIFF
and/or EPS files, and should be at least 300 dpi.                                                                                          Rates
Images for color process should be CMYK images
                                                                                                                                           AGA Corporate Partners receive exclusive access
only. All submissions must include a PDF compos-
                                                                                                                                           to this special opportunity. For a flat rate of $5,000,
ite of the entire article, with images included.
                                                                                                                                           you receive up to four pages of space in one issue
Advertorials can also be submitted as high-                                                                                                to accommodate up to 2,000 words as well as charts
resolution PDF files. The recommended setting is                                                                                           and images. Articles may not exceed four full pages
PDF/X-1a (Acrobat Distiller or InDesign). All fonts                                                                                        (we provide an electronic template) and all articles
must be embedded and all files must use CMYK                                                                                               must be written and designed to fit within the four
high-resolution images. Please include bleed and                                                                                           allocated pages. Sign up for a four-time insertion
crop marks in your high-resolution PDF.                                                                                                    and your price drops to $3,500 per issue—and you
                                                                                                                                           can submit a different article each time!
E-mail your high-resolution PDF, stuffed Mac files
or zipped PC files containing the original design                                                                                          To purchase a Corporate Partner Advertorial,
file, images, fonts and PDF to Kristina Brinton at                                                                                         use the following information on the enclosed
kristina.brinton@tgdcom.com. All files must be                                                                                             order form:
stuffed or zipped, no exceptions. In the subject line
of your e-mail message, please indicate the date of
                                                                                                                                           Journal Advertorial One Time: $5,000
the issue(s) your article is to appear in—Spring,
                                                                                                                                           Journal Advertorial Four Times: $3,500/each
Summer, Fall or Winter. Any costs incurred by The
Journal as a result of an advertiser not conforming
to the stated mechanical requirements will be                                                                                              For complete Corporate Partner
billed to the advertiser.                                                                                                                  Journal Advertorial contract policies,
                                                                                                                                           go to www.agacgfm.org/publications/
                                                                                                                                           journal/advertorial.aspx.
                                                                                                   ISING SUPPLEMENT
                                                                                     SPECIAL ADVERT




                                                    :
                                   Business Strategy
                  and Processes to
Linking Functions     Assessment Process
The Government Core




   By Diane Shute, Partner r
   John A. Adams, Manage Consultant
                     , Senior
   John R.P. Charters


                        government
    As budgets decline,
                        s agencies’
    leaders need to focu
                         on
    managerial attention
                         .
      their core business                        strategies require
                            and human capital
       Effective sourcing                                      anding
                                   c framework for underst
       a systematic and dynami                        with an
                              most closely aligned
       which functions are
                                      and strategy.
       agency’   s evolving mission                     nal data and                                                                                                                                                    Step Fo
                                use detailed operatio                                                                                                                                                                          ur:
            Many private firms                      core functions.                                                                                                                                                     manage Use data to                                                                                            SPECIA
                                                                                                                                                                                                                                                                                                                                            L ADVER
                                s to identify their                                                                                                                                                                            ment de     support                                                                                                 TISING
        performance measure                            to define core                                                                                                                                                                                        cisions                                                                                      SUPPLE
                                r, has not been able                                                                                                                                                                         Determin                                                                                                                           MENT
        Government, howeve                              government is a                                                                                                                                                                     e core/n
                                                                                                                                                                                                                                                                                                         A Bette
                                 What is missing for                                                                                                                                                                    The rati                        on-cor
         functions in this way.                                              s and                                                                                                                                                   ng
                                                                                                                                                                                                                                                                                                                      r
                                                                                                                                                                                                                                                                                                        Function Way to Link
                                                     link between function                                                                                                                                             organizat step produces e functions and
                              le way to assess the                                                                                                                                                                                    ion’s fun              a com                     processes:
         simple and repeatab                                                                                                                                                                                          each fun                    ctions and plete spectru
          strategy execution.                           borrowing from
                                                                          private                                                                                                                                     Manag
                                                                                                                                                                                                                                    ction to
                                                                                                                                                                                                                                               the exe            shows the
                                                                                                                                                                                                                                                                                imp
                                                                                                                                                                                                                                                                                       m of an                           to Strate
             Working with our
                                 Federal clients and
                                                            ed the Government
                                                                                                                                                                                                                     spectru
                                                                                                                                                                                                                                 ement can
                                                                                                                                                                                                                                 m that
                                                                                                                                                                                                                                               then det
                                                                                                                                                                                                                                                          cution
                                                                                                                                                                                                                                                            ermine
                                                                                                                                                                                                                                                                    of mission ortance of
                                                                                                                                                                                                                                                                                  and stra
                                                                                                                                                                                                                                                                                                         Which
                                                                                                                                                                                                                                                                                                               of an age          gy
                               Grant    Thornton develop                                                                                                                                                            withou                 differen                    the poi              tegy.      non  -core?      ncy      ’s functio
           sector approaches,                          s rate their functio
                                                                           ns                                                                                                                                                  t such a               tiat
                                                                                                                                                                                                                                           differen es core from non on this
                                                                                                                                                                                                                                                                                nt                     about an The answer is                ns are cor
                             Process to help agencie                                                                                                                                                                provides                                                                                      agency             import              e and wh
           Core Assessment                            provides valuable                                                                                                                                                           invaluable           tiation,                   -core. Eve          Assessm            ’s future.           ant                  ich
                                 nce. This method                                                                                                                                                                     Use dat                   manageria the spectrum                        n                 ent                  Grant Thofor making dec
           by strategic importa                           sourcing,                                                                                                                                                               a to sup                      l informa           of ratings        defensible Process is sys                   rnton’s          isio
                                      c decisions about                                                                                                                                                           compet                     port sou                       tion.                                 and acti         tematic
                                                                                                                                                                                                                                                                                                                                             and rep       Core Bus ns
            data to support strategi                     budget
                                                                                                                                                                                                                             itiv
                                                                                                                                                                                                                 strategies e sourcing pro
                                                                                                                                                                                                                                                          rcing stra                                 institut
                                                                                                                                                                                                                                                                                                              ion          onable
                                                                                                                                                                                                                                                                                                                                    results.         eata            iness
                                     formulation and                                                                                                                                                                            can be                  gram: Eff tegies and                         plannin al knowledge                    Our pro ble, delivering
            human capital, budget                                                                                                                                                                               the cor                   built aro                                                          g an age            to                    ces
                                                                                                                                                                                                                           e/non-cor                  und mis ective sourcin                        compet            ncy’s stru develop objecti s harnesses
            distribution.                                                                                                                                                                                      commer                    e distinc                sion crit            g                    itive sou             cture, wo            ve data
                                                                                                                                                                                                                            cial ava                 tion and               icality rati                              rcing stra              rkforce          for
                                                                                                                                                                                                              legal req                ilability                  other fact              ngs,                                  tegies.               , budget
                                                                                                                                                                                                                            uiremen              , inh                         ors suc                                                                          and
                                                                                                                                                                                                             This incl                  ts and cur erently govern                      h as
                                                                                                                                                                                                                           udes dev                   rent leve             mental
                                                                                                                                                                                                            functio                     eloping                   ls of per          status,
                                                                                                                                                                                                                        ns and                     busines                  formanc
                                                                                                                                                                                                                                   combin
                                                                                                                                                                                                            U.S. Off
                                                                                                                                                                                                                          ice of Ma          ations of s rules for def                 e.
                                                                                                                                                                                                           No. A-7                     nag                 functio              ining the
                                                                                                                                      PM                                                                                6, Perform ement and                         ns to be
                                                                                                                      7/25/06 3:46:25
                                                                                                                                                                                                                                        ance of             Budget              subject
                                                                                                                                                                                                             Agencie                                                   (OMB)            ed to
                                                                                                                                                                                                                                                  Comme
                                                                                                                                                                                                         fruit” in s that already                             rcial Act
                                                                                                                                                                                                                                                                         ivities.
                                                                                                                                                                                                                                                                                 Circular
                                                                                                                                                                                                                       terms of               have
                         1                                                                                                                                                                              find the                     satisfying “picked the low
GTH Fall06 Adv_v5.indd                                                                                                                                                                                               Gra                           OMB pos                  han
                                                                                                                                                                                                        Data from nt Thornton                                     ition quo ging
                                                                                                                                                                                                                                              approa
                                                                                                                                                                                                       together the Governm                              ch                   tas wil
                                                                                                                                                                                                                     with inv               ent Core particularly use l
                                                                                                                                                                                                      compet                      entory                  Assessm                 ful.
                                                                                                                                                                                                                  itiv                      pos                       ent Pro
                                                                                                                                                                                                     have bee e sourcing opp ition counts,                                      cess,
                                                                                                                                                                                                                   n missed                  ortunities             can rev
                                                                                                                                                                                                                                .                           that mig         eal
                                                                                                                                                                                                        Use dat                                                         ht otherw
                                                                                                                                                                                                                    a to sup
                                                                                                                                                                                                    and oth                      port wo                                            ise
                                                                                                                                                                                                                er decisio                  rkf
                                                                                                                                                                                                   Process                    ns: Gover orce planning,
                                                                                                                                                                                                               ratings                       nment
                                                                                                                                                                                                  high-le
                                                                                                                                                                                                            vel stra
                                                                                                                                                                                                                           can be
                                                                                                                                                                                                                                      used to           Core Ass budgeting
                                                                                                                                                                                                                        tegic                   suppor               essment
                                                                                                                                                                                                  allocati
                                                                                                                                                                                                            on decisio decisions. Thi                      t many
                                                                                                                                                                                                                                                                      other
                                                                                                                                                                                                 fundin                     ns about                s includ
                                                                                                                                                                                                           g cut                          distribu             es budget
                                                                                                                                                                                                about hum s. Also, the rati                         ting the
                                                                                                                                                                                                                                          ngs can                impact
                                                                                                                                                                                               reduction an capital plan                             inform                of
                                                                                                                                                                                                             s-in-for                  ning, suc               decisio
                                                                                                                                                                                               and con                    ce                       h as wh               ns
                                                                                                                                                                                                          tract emp and the best                              ere to ma
                                                                                                                                                                                                                                               balance
                                                                                                                                                                                                                         loyees.                            of govern ke

Note: Advertorials cancelled within                                                                                                                                                                                                                                      ment




30 days of the publication date will                                                                                                                                                       About G
                                                                                                                                                                                                  rant                     Thornton
be charged for the full cost of the                                                                                                                                                         Grant Th
                                                                                                                                                                                         is one of
                                                                                                                                                                                        consultin
                                                                                                                                                                                                       ornton
                                                                                                                                                                                                   the larg LLP, founde
                                                                                                                                                                                                            est accoun
                                                                                                                                                                                        Global g firms in the
                                                                                                                                                                                                                             d in Ch
                                                                                                                                                                                                                       ting and       icago
                                                                                                                                                                                                                                 managem in 1924,
                                                                                                                                                                                                 Public            world.                   ent
                                                                                                                                                                                                         Sec              Gr

advertorial.
                                                                                                                                                                                       a global
                                                                                                                                                                                                 managem tor, based in Aleant Thornton
                                                                                                                                                                                       mission              ent con           xandri         ’s
                                                                                                                                                                                                of
                                                                                                                                                                                      financial, providing res sulting busine a, Va., is
                                                                                                                                                                                                  per forma       ponsive          ss
                                                                                                                                                                                     solution                nce ma        and inn with the
                                                                                                                                                                                              s                                    ovative
                                                                                                                                                                                     organizat to governments nagement and
                                                                                                                                                                                                ions.              and inte        sys
                                                                                                                                                                                                                            rnation tems                                 To lear
                                                                                                                                                                                                                                   al                                            n more
                                                                                                                                                                                                                                                                      Public             about Gr
                                                                                                                                                                                                                                                                             Sector,              ant Th
                                                                                                                                                                    GTH Fall0                                                                                         our web         please             ornton
                                                                                                                                                                             6 Adv_
                                                                                                                                                                                   v5.indd                                                                                    site at ww contact us at          ’s Global
                                                                                                                                                                                           4                                                                                             w.gran           703.837.44
                                                                                                                                                                                                                                                                                                tthorn
                                                                                                                                                                                                                                                                                                       ton.com/ 00 or visit
                                                                                                                                                                                                                                                                                                                publics
                                                                                                                                                                                                                                                                                                                       ector.




                                                                                                                                                                                                                                                                                                                                        7/25/06
                                                                                                                                                                                                                                                                                                                                                  3:46:49
                                                                                                                                                                                                                                                                                                                                                            PM
                                                                                                                                                                                                                                                                                                                                                                             41
ELECTRONIC NEWSLETTER ADVERTISING



                                                                         Electronic
                                                                         Newsletter
                                                                         Advertising
                                                                         Better Contacts Mean Better Business Opportunities
                                                                         You don’t necessarily need more contacts, just better
                                                                         ones. Of course with AGA you get both. By giving you
                                                                         access to the right resources, AGA increases your visibility
                                                                         to a large, targeted group of government financial manage-
                                                                         ment decision-makers. Our audience offers you a level
                                                                         of influence and connection unattainable elsewhere. And
                                                                         now, you can advertise weekly in TOPICS and/or AGA
                                                                         Today, Send your message to the desktops of more than
                                                                         12,000 AGA members and stakeholders every Monday
                                                                         morning. Offered in HTML format, you can include your
                                                                         company’s logo along with your message or announce-
                                                                         ment. Be out in front with AGA’s newsletters.




                                    TOPICS & AGA Today                                    Electronic Newsletter Rates
                                    Government Financial Management TOPICS is             To reserve your space, please include the informa-
                                    distributed by e-mail every other Monday              tion below on the enclosed contract, including the
                                    morning to AGA members. Now in its 47th year,         dates you want your ad to run. AGA newsletters
                                    TOPICS covers news of the Association and its         are offered every Monday morning. The deadline to
                                    members. AGA Today, now in its ninth year,            reserve space is the Wednesday before each issue.
                                    covers news from the government financial
                                    management profession.                                One Month (Any Two Issues)
                                                                                          Top of the Page
                                    Ads may include up to three lines of text,            AGA Corporate Partners ONLY: $700
                                    including a live link to a URL on your website,
                                    and your company’s logo. The monthly rates listed     One Month (Any Two Issues), all other positions
                                    below are for any two ads, using any combination      AGA Corporate Partners: $400
                                    of TOPICS and AGA Today. So, if you’d like to get     Non Corporate Partners: $600
                                    your message out two weeks in a row, place one        For detailed information, go to www.agacgfm.org/
                                    ad in each of the newsletters. If you’d like a more   publications/topics/topics_advertising.aspx. To reserve
                                    staggered approach, run your ad in two issues         your space today, contact April Pardoe,
                                    of TOPICS or two issues of AGA Today. You’re          Communications Manager, at apardoe@agacgfm.org.
                                    the boss, whatever works best for you works
                                    best for us!



42
 AGA PUBLICATIONS 2007-2008 Advertising Order Form
 Marketing Opportunities: Publications
 COMPANY INFORMATION                                                                                     PRIMARY CONTACT

 COMPANY NAME                                                                                            NAME

                                                                                                         TITLE

 ADDRESS                                                                                                 ADDRESS (if different from left)

 CITY                                                STATE             ZIP                               CITY                                                    STATE      ZIP

 PHONE                                               FAX                                                 PHONE                                                   FAX

 WEBSITE                                                                                                 E-MAIL

  Corporate Partnership
        I am already a Corporate Partner                        I want to become a Corporate Partner (Choose a Partnership level below)                                                Cost
                                                                           Professional Level: $5,000            Sustaining Level: $2,000

 AGA Newsletter Ads
 Newsletter                                                                     Issues/Dates                                                         Position                           Cost
                                                                                                                                               Corporate Partners Only




                                                                                                  Newsletter Advertising and Corporate Partnership Total

 Journal of Government Financial Management
 Display Advertisement
 Issue                                                                          Size                             Color                               Position                          Cost*




  Corporate Partner Advertorial
  Issue                                                                                                                                                                                Cost*




                                                                                                                                                   Journal Section Total*
 *You will be billed for Journal advertisements when the issue in which the ad appears is distributed.

  RETURN SIGNED ORDER FORM(S) TO                                                       METHOD OF PAYMENT
                                                                                          CHECK/PO PAYABLE TO AGA (Federal Tax ID #53-0217158)
        AGA, 2208 Mount Vernon Ave.
        Alexandria, VA 22301                                                              VISA                  MASTERCARD                  AMEX                DISCOVER

                                                                                       CARDHOLDER PHONE NO.
        PH: 800.AGA.7211
        FAX: 401.682.2753                                                              CARD #                                                                                     EXP. DATE

                                                                                       NAME AS IT APPEARS ON CARD

                                                                                       SIGNATURE



 AUTHORIZED SIGNATURE                                                                                                                           DATE
 This signature indicates we agree to the rules, regulations and policies outlined in this catalog, as well as those on the AGA website that pertain to our purchase.
 This contract represents the entire understanding of the parties and may not be amended except by further written agreement signed by both parties. This contract shall be governed by the laws of the
 Commonwealth of Virginia. Any dispute between the parties shall be submitted to binding arbitration in Alexandria, Virginia pursuant to the Commercial Rules of the American Arbitration Association.
 The parties will bear their own costs. Any award may be submitted to a court of competent jurisdiction for enforcement.

43                                                                                                                                                                                                   43
SAVE THE DATES
Future AGA Conferences
Second Annual Internal                        57th Annual Professional Development
Control & Fraud Conference                    Conference & Exposition
Sept. 10–11, 2007                             July 27–30, 2008
Combating Fraud: Strategies for Success       Building on the Dream:
Hyatt Regency Atlanta, Atlanta, GA            Shaping a Culture of Accountability
                                              Marriott Atlanta Marquis, Atlanta, GA
Third Annual National Performance
Management Conference                         Seventh Annual National
Sept. 24–25, 2007                             Leadership Conference
Promoting Government Accountability           Feb. 19-20, 2009
through Performance Management                Ronald Reagan Building, Washington, D.C.
Phoenix, AZ
                                              58th Annual Professional Development
Sixth Annual National Leadership Conference   Conference & Exposition
Feb. 21–22, 2008                              June 21-24, 2009
Dynamic Leadership for Changing Times         New Orleans Marriott, New Orleans, LA
Ronald Reagan Building, Washington, D.C.




                                                                      Advancing
                                                                      Government
                                                                      Accountability

                                                                      Association
                                                                      of Government
                                                                      Accountants

                                                                      2208 Mount Vernon Avenue
                                                                      Alexandria, VA 22301

                                                                      PH 703.684.6931
                                                                      TF 800.AGA.7211
                                                                      FX 703.548.9367

                                                                      www.agacgfm.org
                                                                      agamembers@agacgfm.org

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:34
posted:5/17/2011
language:English
pages:44