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					ESSEX LAA 2 INDICATOR PHASE 1 ACTION PLAN
Indicator NI 47 Killed and seriously injured on Essex roads
Priority     (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead       Rosemary Welch
Thematic Partnership Safer Essex Partnership
LSP                     County LSP SEP1
LSP target lead         If there is LSP target lead enter their name here.
Where we are now and where we want to be at the end of the agreement.
District  Year        BAS     BRA       BRE        CAS        CHE       COL                  EPP        HAR        MAL         ROC        TEN       UTT              ESSEX
Baseline Baseline year.     0         0          0          0         0                  0          0          0           0          0         0                0           884
Target    Final target year 0         0          0          0         0                  0          0          0           0          0         0                0           712
Partners' existing actions that contribute towards achieving the indicator target.
Action description                                        Delivery              Estimated financial or other input
The Essex Casualty Reduction Board has produced a         Essex County          The full strategy with the staff resources and overall costs can be found on the ECRB web-site -
strategy and action plan for 2008 to 2011. The strategy   Council, Essex       http://www.drivingcasualtiesdown.org/intervention.php - this is delivered in addition to the
reviews the accident data and outlines the main           Police, Essex Fire   normal casualty reduction work of all of the partners.
accident problems including those user groups most at     and Rescue, East of
risk and the locations where KSIs are most likely to      England Ambulance
occur. The stategy idenfiies the key actions that are     Service, Highways
required by the partners to target road accident          Agency. The
problems in order to continue the good KSI reductions     strategy can also be
already acheived. The actions listed below are taken      supported locally by
from the strategy.                                        a wider range of
Operation CALYPSO - Areas targeted through                partners.
                                                          Essex Police         Additional mobile safety camera enforcement along identified routes/areas provided by
enforcement of a range of traffic offences – by           supported by         SCWG/Speed Awareness Funding (Category 2 sites); Backed by intensive Media/Radio profile
enhancing & changing behaviour, issuing tickets, and      EssexC County        of enforcement/educational activity. Additional police resources required – up to 8 constables
offering educational intervention. Colchester, Clacton,   Council and all      for 8 hour shift for regular weekly activity                              £235,000
Chelmsford, Epping/Loughton, and Basildon. Also           partners;
routes including M11, M25, A120, A12 North of
Chelmsford, A414, A130, A1060, A131, B1027 & A133
between Colchester and Clacton, A127 Basildon to SBC
boundary, and A13


Operation CERBERUS Young Drivers – ‘high speed’           Essex Police                                                                                                  £25,000
speeders on the A127
Operation TWISTER - Targeting known KSI routes for        Essex Police and all Police Motorcyclists are targeting key motorcycling routes - to be enhanced by up to 4 additional
powered two wheeler users.                                partners             resources for each operation.Supported where possible by RSO activity at ‘pit stops’.
Identification of offences by enhancing driver/rider                           £30,000
behaviour thus reducing KSI activity. Routes identified
are:
B184, A1060, A414, A127, A13, A133, B1027, B1018,
B1012 and B1010
Operation NASH - One day multi agency events targeting Essex Police and all                                                                                             £20,000
whole area to target a range of offences - dictated by partners
accident data - town and routes in. (Chelmsford -
Loughton, Basildon, Colchester)

Summer Drink-Drive                                        Essex Police                                                                                                   £7,500
Operational costs such as fuel, vehicle usage etc. to     Essex Police                                                                                                  £50,000
support the additional road policing activities and
contingency to allow flexibility to address changing data
patterns
Radio adverts, putting across our key messages            Essex County          Design, production and licensing and media buying costs                           £45,000
                                                          Council
Regular media releases and updates on our activity.       Essex County          ECC Staff time and some resource to pay for any events and launches such as accommodation
Including arranging site visits and launches.             Council               hire and refreshments -                                           £7,500

5/15/2011                                                                                                                                                                          1 of 11
ESSEX LAA 2 INDICATOR PHASE 1 ACTION PLAN
Indicator NI 47 Killed and seriously injured on Essex roads
Priority     (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead        Rosemary Welch
Thematic Partnership Safer Essex Partnership
LSP                      County LSP SEP1
LSP target lead          If there is LSP target lead enter their name here.
Produce a leaflet that will be available to Partners staff   Essex County     Staff time and production of the graphics and printing of leaflets. Staff to distribute the leaflets.
and the general public to explain what we are doing and Council               £7,500
why.
Further development of the partnership web-site             Essex County          Regular updates and additional map based casualty information                       £5,000
www.drivingcasualtiesdown.org Regular updates and           Council
additional map based casualty information
Livery of ECF&RS AppliancesUse of appliances to             Essex Fire and        Appliances liveried to support speed, seat belts and drink/drive campaigns        £25,000
provide additional publicity to be included in their        Rescue
community safety plan - ECF&RS cover 1 ¼ million
miles on the roads of Essex each year. Benefits also
when appliances are static
Expanding of Road Runner Programme to all Districts         Essex County          Additional funding & Additional staff time                                              £12,000
                                                            Council and all
                                                            partners
Review of DVD resource for young drivers                    Essex County
                                                            Council

Pit Stop intervention with motorcyclists on known routes Essex County             Funding to provide on site with refreshments for riders - to facilitate engagement/education in
                                                            Council               support of Operation Twister.                               £5, 000

Community Wheels Project - a high quality exhibtion         Essex Fire and        The funding comes from a two year government grant which ends in March 2009 it covered the
vehicle, to deliver a range of education initivies groups   Resue and Essex       production cost of the vehicle and the onging salary and expences of the project manager at a
and communities across the County and in Southend           County Council,       total cost of                                                  £205,000
and Thurrock. Two members of staff have been apointed       Southend and          Current costs not covered by the grant include the maintenance and running costs as well as a
to run the project - one to project manage, develop         Thurrock - with       member of staff (driver, presenter) provided by Essex Fire and Rescue.
community contacts and manage the development of            support from all
initiatives and another to drive and the vehicle and        partners
contribute to the presentations.

Additional funds to support Community Wheels project - Essex County                                                                                                         £45,000
As the project develops additional educational              Council and Essex
resources, information leaflets, and publicity materials to Fire and Rescue
be produced for each campaign to fit the vehicle.
Additional support such as refreshments for staff
operating within it.

Ongoing calendar of campaigns to stimulate                  Essex County          Funded from the normal County Council revenue budget for road safety but of prime importance
partnership activities addressing the range of key          Council               to the ECRB strategy available on the web-site at
issues.                                                                           http://www.drivingcasualtiesdown.org/intervention.php
Merchandising to accompany campaigns : such as Tax Essex County                                                                                                        £30,000
disc holders, key rings etc in support of Make the        Council and all
commitment Beer mats to support the don’t Drink and       partners
Drive message etc - for use by all partners lending their
support to campaigns to promote an exchange with the
public




Impact
5/15/2011                                                                                                                                                                             2 of 11
ESSEX LAA 2 INDICATOR PHASE 1 ACTION PLAN
Indicator NI 47 Killed and seriously injured on Essex roads
Priority     (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead       Rosemary Welch
Thematic Partnership Safer Essex Partnership
LSP                     County LSP SEP1
LSP target lead         If there is LSP target lead enter their name here.
#############################################################################################################################################




5/15/2011                                                                                                                                       3 of 11
ESSEX LAA 2 INDICATOR PHASE 1 ACTION PLAN
Indicator NI 47 Killed and seriously injured on Essex roads
Priority     (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead       Rosemary Welch
Thematic Partnership Safer Essex Partnership
LSP                     County LSP SEP1
LSP target lead         If there is LSP target lead enter their name here.
New actions

Action description and start date.                             Delivery Partners     Financial or other input from partners (Enter estimated value          PRG required   Capital (c) /
                                                               (Please put each      and or description.)                                                   £s             Revenue (r)
                                                               partner name on a
                                                               separate row.)

 To continue the activity currently being delivered            Essex County          £40,000 each year to fund the project coordinator post salary
through the Community Wheels project. The new action           Council, Essex Fire   and expenses. A further £20,000 is required to fuel, support and
will start on 1st April, as the current DfT grant funding      and Rescue Service,   maintain the vehicle.                                     Subject to
for the project ceses on 31st march 2009                       Essex Police - All    formal agreement, Essex Fire and Rescue Service will contribute
                                                               other ECRB partners   the equivalent of £40,000 funding by the provision of a full time
                                                                                     serving fire officer for the post of vehicle driver and Essex
                                                                                     County Council will fund £20,000 for support materials



                                                                                                                                                            £     100,000 Revenue.
Pit-stop days are aimed at providing a opportunity to          Essex County          Twice a week from May to September at £350 per event this
engage with motor cyclists on the identifed leisure            Council, Essex Fire   activity to be carried out in 2009 as part of a broarder new
motorcycling routes throughout the spring and summer.          and Rescue Service,   strategy to better target motor-cycling casualites. The impact
The pit-stop involves the hire of a 'burger van' and           Essex Police - All    to be monitored .
partnership staff, on hand to engage in discussion of          other ECRB partners
motor-cycling safety issues. A small pilot run in 2008
has shown that this is an effective draw for
motorcyclists -who will stop and 'engage' in this setting
when they might not if it is simply the road safety trailer.
From May 2009 - September 2008
                                                                                                                                                            £      11,200 Revenue.
Work Related Road Safety - 20% of accidents occur on           Essex County          The project will be developed in detail, to be launched in July
journeys for work. The County Council has been leading         Council, in           2009.- it is anticipated that the package will cost £5,000 . The
the field with its own work-based poicies for county           partnership with      events will cost in the region of £80 - £100 depending on the
council drivers and by running seminars for business in        commercial trade      input from the Commercial partner. Bid for 60 events in the first
partnership with Keymed. This needs to be extended to          suppliers.            18 months.
some of the more at risk drivers in Essex. In order to to
target small businesses within the buidling industry -
a package will be developed to present to small
businesses through informal gatherings and events
supported by the commercial trade suppliers - Tea-break
talks . Each will be invited to particpate in small scale
events or gatherings to highlight some of the safer
practices that they can adopt to reduce their risk.

                                                                                                                                                            £      11,000 Revenuue
New   Action 4 Describe the action and its start date.
New   Action 5 Describe the action and its start date.
New   Action 6 Describe the action and its start date.
New   Action 7 Describe the action and its start date.

Impact and Added value




5/15/2011                                                                                                                                                                                  4 of 11
ESSEX LAA 2 INDICATOR PHASE 1 ACTION PLAN
Indicator NI 47 Killed and seriously injured on Essex roads
Priority     (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead       Rosemary Welch
Thematic Partnership Safer Essex Partnership
LSP                     County LSP SEP1
LSP target lead         If there is LSP target lead enter their name here.
#############################################################################################################################################




#############################################################################################################################################




5/15/2011                                                                                                                                       5 of 11
ESSEX LAA 2 INDICATOR PHASE 1 ACTION PLAN
Indicator NI 47 Killed and seriously injured on Essex roads
Priority     (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead       Rosemary Welch
Thematic Partnership Safer Essex Partnership
LSP                     County LSP SEP1
LSP target lead         If there is LSP target lead enter their name here.
D:\Docstoc\Working\pdf\[e9f87141-8b77-41ee-b52d-8940e70927c1.xls]Phase 2 Action plan template




5/15/2011                                                                                              6 of 11
ESSEX LAA 2 INDICATOR PHASE 2 ACTION PLAN

Indicator NI 47 Killed and seriously injured on Essex roads
Priority     (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead       Rosemary Welch
Thematic Partnership Safer Essex Partnership
LSP                     County LSP SEP1
LSP target lead         If there is LSP target lead enter their name here.
Where we are now and where we want to be at the end of the agreement.
District  Year        BAS     BRA      BRE         CAS       CHE       COL                        EPP        HAR         MAL        ROC         TEN        UTT             ESSEX
Baseline Baseline year.     0        0           0         0         0                        0          0           0          0           0          0              0                   0
Target    Final target year 0        0           0         0         0                        0          0           0          0           0          0              0                   0
Partners' existing actions that contribute towards achieving the indicator target.
Action description                                          Delivery Partners Estimated financial or other input                                           EIA       Risk
                                                            (Please put each                                                                               completed worksheet
                                                            partner name on a                                                                              (Y/N)     completed
                                                            separate row.)                                                                                           ?
Existing Action 1. Describe the action.                     List each partner on     Include any cash budgets identified with financial year or a
                                                            a separate row -         description of the resources provided by the partner if these
                                                            unless a number of       cannot be easily costed.                                              Has the
                                                            partners deliver the                                                                           individual
                                                            same activity - see                                                                            partner or
                                                            below.                                                                                         all of a
                                                                                                                                                           group of
                                                                                                                                                           partners
                                                                                                                                                           completed
                                                                                                                                                           their own       Please
                                                                                                                                                           EIA             complete
                                                                                                                                                           process for     the risk tab
                                                                                                                                                           this activity   to this
                                                                                                                                                           Y or N?         worksheet
Existing Action 2                                           Where a number of
                                                            partners deliver the
                                                            same activity a
                                                            summary can be
                                                            provided e.g. "All
                                                            district councils have
                                                            planning function".
                                                            "All PCTs have
                                                            smoking cessation
                                                            teams".
Existing Action 3
Existing Action 4
Existing Action 5
Existing Action 6
Existing Action 7

Impact
Please include a short description of how the current actions will contribute to achiving the indicator target. In particular this section should identify whether the resources
supporting the existing activiity is adequate to deliver the targeted improvement in the indicator. Also describe the cross cutting impact of the current actions under the
headings Our People, Our Communities, Our Economy and Our World. Guidance on cross cutting impact is shown on the second tab on this worksheet. - Click below to
access this tab.


New actions

Action description and start date                           Delivery Partners        Financial or other input from partners (Enter estimated value and PRG                 Capital (c) /
                                                            (Please put each         or description.)                                                  required            Revenue (r)
                                                            partner name on a                                                                          £s
                                                            separate row.)




7/11                                                                                                                                                                                          5/15/2011
ESSEX LAA 2 INDICATOR PHASE 2 ACTION PLAN

Indicator NI 47 Killed and seriously injured on Essex roads
Priority      (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead          Rosemary Welch
Thematic Partnership Safer Essex Partnership
LSP                        County LSP SEP1
LSP target lead            If there is LSP target lead enter their name here.
 To continue the activity currently being delivered            Essex County        £40,000 each year to fund the project coordinator post salary and
through the Community Wheels project. The new action Council, Essex Fire           expenses. A further £20,000 is required to fuel, support and
will start on 1st April, as the current DfT grant funding      and Rescue Service, maintain the vehicle.                                     Subject to
for the project ceses on 31st march 2009                       Essex Police - All  formal agreement, Essex Fire and Rescue Service will contribute
                                                               other ECRB partners the equivalent of £40,000 funding by the provision of a full time
                                                                                   serving fire officer for the post of vehicle driver and Essex County
                                                                                   Council will fund £20,000 for support materials




                                                                                                                                                            £ 100,000 Revenue.
New Action 1 -
Seek final agreement from Essex Fire and Rescue on the continued funding of the full time fire officer and management of the vehicle.
 November 2008.
Re-issue/extend contract for the Project Co-ordinator.
JanuaryFebruary 2009
Develop programme of activities for the vehicle in support of partnership events, book venues and activies to meet the aim of the programme.
Initial two months programme to be finalised by March 2009.
Review educational packages, identify new educational resource requirements.
March 2009.
Pit-stop days are aimed at providing a opportunity to          Essex County             Twice a week from May to September at £350 per event this
engage with motor cyclists on the identifed leisure            Council, Essex Fire      activity to be carried out in 2009 as part of a broarder new
motorcycling routes throughout the spring and summer.          and Rescue Service,      strategy to better target motor-cycling casualites. The impact to
The pit-stop involves the hire of a 'burger van' and           Essex Police - All       be monitored .
partnership staff, on hand to engage in discussion of          other ECRB partners
motor-cycling safety issues. A small pilot run in 2008
has shown that this is an effective draw for
motorcyclists -who will stop and 'engage' in this setting
when they might not if it is simply the road safety trailer.
From May 2009 - September 2008
                                                                                                                                                            £ 11,200 Revenue.
New Action 2 -
Develop programme with partners in line with motor cycling meetings to tie in with police enforcement activities for 2009.
Identify locations, organise resources, order van and display/indfroamtional materials.




8/11                                                                                                                                                                             5/15/2011
ESSEX LAA 2 INDICATOR PHASE 2 ACTION PLAN

Indicator NI 47 Killed and seriously injured on Essex roads
Priority      (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead        Rosemary Welch
Thematic Partnership Safer Essex Partnership
LSP                      County LSP SEP1
LSP target lead          If there is LSP target lead enter their name here.
Work Related Road Safety - 20% of accidents occur on         Essex County      The project will be developed in detail, to be launched in July
journeys for work. The County Council has been leading Council, in             2009.- it is anticipated that the package will cost £5,000 . The
the field with its own work-based poicies for county         partnership with  events will cost in the region of £80 - £100 depending on the
council drivers and by running seminars for business in commercial trade       input from the Commercial partner. Bid for 60 events in the first
partnership with Keymed. This needs to be extended to suppliers.               18 months.
some of the more at risk drivers in Essex. In order to to
target small businesses within the buidling industry -
a package will be developed to present to small
businesses through informal gatherings and events
supported by the commercial trade suppliers - Tea-break
talks . Each will be invited to particpate in small scale
events or gatherings to highlight some of the safer
practices that they can adopt to reduce their risk.


                                                                                                                                                      £ 11,000 Revenuue
New Action 3 - Make cosntact with the Wolesley Group Business Champion to develop local contacts for the project.
- to develop the project


Order resources required to complete programme.
Implement
New Action 5 - Describe the action and its start date.
New Action 5 - Describe the key milestones in implementing this project and when each milestone will be achieved.




Impact and Added value
Please include a short description of how the new actions will improve partnership working, help achieve the indicator targets and achieve an improved quality of life. Also
describe the cross cutting impact of the actions under the headings Our people, Our Communities, Our Economy and Our World. Guidance on cross cutting impact is
shown on the second tab on this worksheet. - Click below to access this tab.



Diversity and Equality
Please tell us whether an EIA process has been completed for each action in this plan. Explain how the EIA has made an impact on the Action Plan.




Risk Management
Ensure you have completed the Risk worksheet that is part of this action plan. It can be found by clicking the "Risk - Phase 2 plans only" tab below. Please explain how the
risk management process has had an impact on the action plan.




Sustainability
Please explain how the project can be sustained at the end of the LAA and how in what ways will the project provide sustainability to Our People, Our Communities, Our
Economy and Our World? Please see the Quality of Life impact guidance tab to this spreadsheet.



D:\Docstoc\Working\pdf\[e9f87141-8b77-41ee-b52d-8940e70927c1.xls]Phase 2 Action plan template




9/11                                                                                                                                                                           5/15/2011
ESSEX LAA 2 INDICATOR PHASE 2 ACTION PLAN - RISK MANAGEMENT SUMMARY

Indicator NI 47 Killed and seriously injured on Essex roads
Priority (5) Essex roads are safer, less congested and everyone has access to essential services
Essex Target Lead                                           Rosemary Welch
Thematic Partnership                                        Safer Essex Partnership
LSP                                                         County LSP SEP1
LSP target lead                                             If there is LSP target lead enter their name here.

            1 Have you used a corporate system for identifying
              risks to the successful implementation of the
                                                                                                Please provide added detail here - for
              existing and new actions in this plan? (What
                                                                 Please                         instance where actions are currently being
              could hinder or help to achieve the actions set
                                                                 answer                         assessed or some actions have been risk
              out in the plan?)
                                                                 yes or no.                     assessed and some not.
            2 If the answer to question 1 is yes please name the                                If no please call Anna Watson
              system owner here (for example: Police. LSC, or                                   on 01245 436086 for advice on
              Brentwood District Council)                                                       risk assessment.
            3 Does the system used score the probability and
              the impact of these risks (threats/opportunities)?
            4 Are there mitigation/treatment plans in place to
              minimise threats or maximise opportunities?
            5 Who is responsible for implementing these action
              plans?

            6 Is there a regular process for reviewing the
              effectiveness of mitigation/treatment actions?


D:\Docstoc\Working\pdf\[e9f87141-8b77-41ee-b52d-8940e70927c1.xls]Phase 2 Action plan template




                                                                                                                                             5/15/2011
Defining the Quality of Life spheres

Our people                             Describe the impact the project will have on personal wellbeing

                                       Some points to consider:
                                          Health – (mental / physical)
                                          Families– (parenting, work-life balance)
                                          Engaging activities and achievements (training, leisure, culture)
                                          Access and opportunities (access to services, jobs, housing)

Our community                          Describe the impact the project will have on community wellbeing

                                       Some points to consider:
                                          Sense of belonging and community cohesion
                                          Provision of social support and engagement (access to social care
                                             services, voluntary sector)
                                          The ability of individuals and communities to influence decisions
                                          Crime and the fear of crime

Our world                              Describe the impact the project will have on environmental wellbeing

                                       Some points to consider:
                                          Quality of the local area (built and natural environment)
                                          Essex’s carbon emissions
                                          Our own environmental impact
                                          Waste and opportunities for reducing, reusing and recycling

Our economy                            Describe the impact the project will have on economic wellbeing

                                       Some points to consider:
                                          Skills levels and opportunities for training
                                          Employment opportunities
                                          Business investment
                                          Links with business partners

				
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