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                                                             http://www.inteligemcia.com.br/15287/2010/11/04/momentum-e-agencia-do-projeto-emerson-fittipaldi-40-anos-o-brasil-no-alto-do-podio/   Translate                                View:        Translation    Original

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  2 mf-f2-w2-o1Agência do Projeto Emerson Fittipaldi 40 anos - O Brasil no Alto do Pódio
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      Momentum Project Agency's Emerson Fittipaldi 40 years - Brazil on the Upper Podium
      November 4, 2010                                                                                                                                                                                                         Get news on the Portal Inteligemcia your
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        Momentum will be responsible for producing the events of 40 years Project Fittipaldi - Brazil 40 years ago
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        from the podium, with direction by Fabiane Madriles. "The victories of Emerson were extremely relevant to
        Formula 1. The project, which was an initiative of Momentum, recounts his success story and impact the public with
        actions for the next two years, "notes Mark Lacey, president of Momentum Brazil.
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        The plan, beginning the week of the Brazil Grand Prix Formula 1, when Emerson celebrates 40 years of his first victory
        in F1 until 2012, when the pilot will celebrate four decades of its first championship in F1.

        The first action of Momentum for promoting Project Fittipaldi 40 years had its start on Nov. 2, when Emerson drove                                                                                                             Register


        the Lotus 72, chassis No. 5, built in 1970 - the car of his first victory and his first title - on the streets of São Paulo.
        The circuit began in the Garden City Mall and ended at the World Trade Center. Emerson also be driving his Lotus 72
        at the Interlagos Circuit on two occasions. On Saturday and Sunday before the start of the Brazil Grand Prix Formula 1.
                                                                                                                                                                                                                               Advertising
        During the Formula 1 Grand Prix of Brazil, Emerson will present its Vintage Box with the Lotus 72 and personalized
        content that refer to the 70, at which time the cars had only a gallon of fuel, fire extinguisher and tools. The
        association will also be provided by the nostalgic view photos of the day. The Box Vintage has also been developed by
        the agency Momentum.

        About Momentum

        Momentum is the first and only global marketing agency Phygital. Specializes in establishing a brand's involvement with
        the consumer making a connection between the digital and physical worlds through events and sponsorships, creating
        content for the Internet, entertainment and music, social networks, retail marketing and promotion. They are part of                                                                                                   SEARCH
        its portfolio in Brazil brands such as Nestle, GM, Coca-Cola, Sadia, TIM, Bradesco, Natura, Lenovo, Henkel, among
                                                                                                                                                                                                                               After 8 years, you qualify as the Lula
        others. Momentum is present in 45 countries and is part of the McCann Worldgroup, part of the Interpublic Group.                                                                                                                   government?
        Press Information:                                                                                                                                                                                                            Great
        Momentum www.momentumww.com                                                                                                                                                                                                   Good
        Costa Leilane Pasqualotto                                                                                                                                                                                                     Regular
        Tel: 55-11-3595-1587                                                                                                                                                                                                          Bad
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