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FINAL PROGRAM dui phoenix arizona Powered By Docstoc
					  The OJJDP Underage Drinking Enforcement Training Center Presents
   The 9th Annual National Leadership Conference
   AUGUST 2-4, 2007 • ORLANDO, FL

Empowering Leadership to Enhance What Works




         FINAL PROGRAM
HOTEL MAPS




                            Ballroom Floor Plan




             Level Two Break-Out Meeting Rooms

2
    TABLE OF CONTENTS
Welcome Letters
     J. Robert Flores, OJJDP ....................................................................................................4
     Shawn P. Walker, NLLEA .................................................................................................5


About the Center ......................................................................................................................6


Agenda-at-a-Glance .................................................................................................................8


Partners and Exhibitors ......................................................................................................... 10


Plenary Sessions .................................................................................................................... 12


Interactive Workshop Sessions ....................................................................................20-45
     Thursday, August 2nd ..............................................................................................20-28
     Friday, August 3rd .....................................................................................................29-40
     Saturday, August 4th ................................................................................................41-45




                                                                                                                                           3
4
                          Underage Drinking Enforcement Training Center

    The Office of Juvenile Justice and Delinquency Prevention (OJJDP) established the Underage Drinking
    Enforcement Training Center (UDETC) in 1999 to support its Enforcing Underage Drinking Laws (EUDL)
    Program. The Center’s mission is to provide science-based, practical, and effective training and technical
    assistance services to States and communities working to combat underage drinking through law enforcement
    and other environmental change practices. The Center achieves this goal through several services:

            •   On-site training and strategic technical assistance visits
            •   On-going technical assistance through a variety of ways
            •   Monthly audio-teleconferences
            •   Publication of research-based documents
            •   Resource Alerts
            •   Toll-free technical assistance hotline
            •   Internet website
            •   On-line databases for recording and monitoring enforcement activity
            •   Annual National Leadership Conference

    Center staff maintain close communications with State and community leaders to stay abreast of underage
    drinking prevention and enforcement efforts and respond to the changing needs of the field. State and local
    accomplishments are highlighted in nationally published Success Stories emphasizing effective practices in
    preventing and reducing underage drinking. These are shared with Congress. The UDETC also works with
    a panel of expert consultants to ensure that the information, guidance, and training offered meets the most
    rigorous scientific and practice standards. In this way, specialized knowledge and services can be offered
    quickly and efficiently. For more information, visit the UDETC website at www.udetc.org, or call toll-free
    877-335-1287.




    The Pacific Institute for Research and Evaluation (PIRE) was founded in the early 1970’s when a group of
    allied scientists were among the first to recognize the dangers inherent in the emergence of widespread drug
    use. The Institute developed and disseminated some of the earliest prevention strategies. Since then, PIRE
    has broadened its scope to encompass many of the most serious threats to human health and safety.

    PIRE scientists and practitioners continually focus on the design and implementation of complex program
    evaluation strategies, and conduct research related to health and social issues, including criminal justice.
    PIRE provides training and technical assistance to States and communities that are attempting to mitigate the
    effects of alcohol and other drug use and abuse. In all work, PIRE maintains a commitment to the application
    of research findings to solve real-world problems by translating scientific knowledge into practical guidance for
    policymakers and practitioners.

    PIRE’s headquarters is in Calverton, Maryland, just outside the District of Columbia. Within PIRE, the Center
    for Public Health Improvement and Innovation (CPHII) is home to the Underage Drinking Enforcement Training
    Center, the training and technical assistance arm of the Enforcing Underage Drinking Laws program funded by
    the Office of Juvenile Justice and Delinquency Prevention.


6
7
    Agenda At-A-Glance
    Wednesday, August 1, 2007 (Pre-Conference Day)
     OJJDP EUDL State Coordinators’ Meeting – Registration                  10:00 am – 10:30 am

     OJJDP EUDL State Coordinators’ Meeting (by invitation only)             10:30 am – 4:30 pm

     EUDL State Coordinators’ Networking Reception (by invitation only)       5:00 pm – 6:30 pm

     Early Bird Registration                                                  5:00 pm – 8:00 pm


    Thursday, August 2, 2007
     Registration                                                             7:00 am – 5:00 pm

     Exhibitors, State Displays and Cyber Café                                7:30 am – 5:00 pm

     Continental Breakfast                                                    7:30 am – 9:00 am

     Plenary Session #1: Conference Opening with Keynote Address             9:00 am – 10:30 am

     Transition Break                                                       10:30 am – 10:45 am

     Concurrent Workshop Sessions (Series A1- A15)                          10:45 am – 12:00 pm

     Transition Break                                                       12:00 pm – 12:15 pm

     Plenary Session #2: Luncheon/Keynote Address                            12:15 pm – 1:30 pm
       J. Robert Flores, Administrator, OJJDP

     Transition Break                                                         1:30 pm – 1:45 pm

     Concurrent Workshop Sessions (Series B1- B14)                            1:45 pm – 3:00 pm

     Transition Break                                                         3:00 pm – 3:15 pm

     Plenary Session #3: The Role of Law and Policy in Reducing               3:15 pm – 4:45 pm
       Alcohol-Related Problems

     Plenary Session #4: News You Can Use: New Information from the Field     3:15 pm – 4:45 pm

     Staging and Bus Departure for Universal Studios                          5:30 pm – 6:15 pm

     Networking Experience at Universal Studios                              6:00 pm – 10:00 pm


    Friday, August 3, 2007
     Registration                                                             7:00 am – 5:00 pm

     Exhibitors, State Displays and Cyber Café                                7:30 am – 5:00 pm

     Continental Breakfast                                                    7:30 am – 9:00 am

     State Coordinators Breakfast with OJJDP & ICCPUD Representatives         7:30 am – 8:30 am

     Concurrent Workshop Sessions (Series C1- C12)                            8:00 am – 9:00 am




8                                            AGENDA
Friday, August 3, 2007 (continued)
  Concurrent Youth Sessions                                                             8:00 am – 9:00 am

  Transition Break                                                                      9:00 am – 9:15 am

  Plenary Session #5: Surgeon General Keynote Address & Judicial Panel                9:15 am – 10:30 am

  Transition Break                                                                   10:30 am – 10:45 am

  Military Discretionary Grantee Meeting (by invitation only)                       10:30 am – 12:00 pm

  Concurrent Workshop Sessions (Series D1- D14)                                      10:45 am – 12:00 pm

  Transition Break                                                                  12:00 pm – 12:15 pm

  Plenary Session #6: Luncheon – Law Enforcement Awards                               12:15 pm – 1:45 pm

  Transition Break                                                                     1:45 pm – 2:00 pm

  Concurrent Workshop Sessions (Series E1- E13)                                        2:00 pm – 3:15 pm

  Transition Break                                                                     3:15 pm – 3:30 pm

  Plenary Session #7: Alcohol Marketing and Youth: New Products,                       3:30 pm – 5:00 pm
    Alcopops, and Youth Exposure to Advertising

  Plenary Session #8: Addressing Underage Drinking Problems Within                     3:30 pm – 5:00 pm
    Institutions of Higher Education and the Military Services: Using
    Research to Guide Practice

  * Experiential Learning Exercise pre-registration required                           3:30 pm – 6:30 pm

  Rural Communities Initiative Grantee Meeting (by invitation only)                    5:15 pm – 7:15 pm

  Risque Business Performance                                                           6:00 pm - 7:00 pm


Saturday, August 4, 2007
  Registration                                                                        7:00 am – 12:00 pm

  Cyber Café                                                                          7:30 am – 12:00 pm

  Continental Breakfast                                                                 7:30 am – 9:00 am

  Judicial Breakfast (by invitation only)                                               7:30 am – 8:30 am

  Concurrent Workshop Sessions (Series F1- F14)                                         8:30 am – 9:45 am

  Concurrent Youth Sessions                                                             8:30 am – 9:45 am

  Extended Transition Break (Participants to Check-out)                               9:45 am – 10:30 am

  Plenary Session #9: Closing Plenary Luncheon: Success Story Awards                  10:30 am – 1:00 pm


*Experiential learning event requires pre-registration and is limited to 30 participants.




AT-A-GLANCE                                                                                                 9
          PARTNERS AND
           EXHIBITORS
                               1-888-DUI-Victim

                           American Athletic Institute

                                 Cody Systems

                                      FACE

                    Florida Alcoholic Beverages and Tobacco

               International Institute for Alcohol Awareness (IIAA)

                            Looking Glass Analytics

            National Institute on Alcohol Abuse & Alcoholism (NIAAA)

             National Liquor Law Enforcement Association (NLLEA)

               Pacific Institute for Research and Evaluation (PIRE)

                           PAS Systems International

                         Pembroke Police Department

                                  PG Creative

                Students Against Destructive Decisions (SADD)

      Substance Abuse & Mental Health Services Administration (SAMHSA)

                                 U.S. Air Force

     U.S. Department of Education’s Higher Education Center for Alcohol and
                  Other Drug Abuse and Violence Prevention

                         Youth Crime Watch of America

                         Youth Leadership Institute (YLI)




10
                            Success Story Awards and
                            Youth Highlights Luncheon
                                          Saturday, August 4, 2007
                                            10:30 am - 1:00 pm

The Closing Plenary is a high point of every National Leadership Conference. It is a time when the Enforcing Underage Drinking
Laws Program commends the successful work that is being done across the country and celebrates their accomplishments.
Last year EUDL celebrated that all 50 States and the District of Columbia were officially on the Success Story map. This year
EUDL has an additional accomplishment- having reached the 100th mark in published Success Stories. In addition to the
Success Story awards, at this plenary EUDL will have a special youth presentation resulting from the three day youth track
entitled “Embracing the Power of our Youth!” You don’t want to miss this opportunity to hear from our surprise speakers,
entertainment and our youth leaders as we move towards our program’s 10th year anniversary.


                             2007 Success Story Award Recipients
                                     California                            Rhode Island
                                       Florida                              Tennessee
                                        Iowa                                   Texas
                                      Montana                                   Utah
                                    New Jersey                               Vermont
                                     New York                               Wisconsin




                                                                                                                                 11
     PLENARY SESSIONS
     Plenary Session #1: Conference Opening Plenary Session: Thursday August 2nd, 9:00 – 10:30 a.m. ....................Grand Ballroom
         All conference attendees are invited to a special Opening Session on Thursday morning. This session will provide a chance to network, get charged up, and
         gather together to kick off this year’s conference, Empowering Leadership to Enhance What Works. We will hear from State and local representatives and
         recognize States through their accomplishments in the past year. Through the State Highlights, attendees will get a glimpse of the exceptional work being
         done across the country. The session will also include engaging Keynote Speakers who will share their insights and inspire and challenge all of us to move
         forward. You also don’t want to miss the special Universal Studios welcome. Get there early; you’ll want a good seat for this energetic, informative, and fun
         session!
          Moderators:             Sharie Cantelon, Office of Juvenile Justice & Delinquency Prevention
                                  Johnnetta Davis-Joyce, Underage Drinking Enforcement Training Center
          Speakers:               J. Robert Flores, Administrator, Office of Juvenile Justice and Delinquency Prevention
                                  Carolyn Adams, United States Attorney’s Office of the Middle District of Florida
                                  Charlie Crist, Florida Governor
                                  Jerry Demings, Public Safety for Orange County, FL
                                  Bill Janes, Florida Office of Drug Control
                                  Jay M. Stone, Lt. Col., Air Force Substance Abuse Prevention and Treatment
                                  Shawn Walker, National Liquor Law Enforcement Association

     Plenary Session #2: Luncheon and Keynote Address: Thursday, August 2nd, 12:15 – 1:30 p.m. ...............................Grand Ballroom
         This year’s keynote address during the Enforcing Underage Drinking Laws (EUDL) National Leadership Conference (NLC) opening luncheon, presented
         by J. Robert Flores, Administrator, of the Office of Juvenile Justice and Delinquency Prevention, promises to be another dynamic and compelling
         experience for conference participants. Mr. Flores will highlight key successes and milestones achieved through the hard work of EUDL constituents, and
         will encourage participants to empower members in their States and communities to implement effective and promising strategies that are guided by
         research to creatively find innovative solutions to the on-going battle of limiting youth access to alcohol and consumption of alcoholic beverages. During
         the luncheon, special recognition will be given to the Wake Forest University School of Medicine (WFUSM) evaluation team and the States of California,
         Connecticut, Florida, Missouri, and New York for their resilient participation in the first rigorously evaluated demonstration project, known as the Community
         Trials Discretionary Program. Their work has been integral to the advancement of the field and has laid the foundation for future evaluated studies of EUDL
         demonstration projects that will benefit leaders at all levels-Federal, State, and community. As we move into celebrating our ten year anniversary of the
         EUDL program, each of you are encouraged to raise the bar of excellence to achieve higher levels of success than ever before.
          Moderator:              Holly Torske, Underage Drinking Enforcement Training Center
          Keynote Speaker: J. Robert Flores, Administrator, Office of Juvenile Justice and Delinquency Prevention
          Award Presenters: J. Robert Flores, Administrator, Office of Juvenile Justice and Delinquency Prevention
                            Sharie Cantelon, Office of Juvenile Justice & Delinquency Prevention

     Plenary Session #3: Thursday August 2nd, 3:15 – 4:45 p.m. ..................................................................................................... Junior Ballroom F
     The Role of Law and Policy in Reducing Alcohol-Related Problems
          A great deal of research has been done to evaluate the role of laws and policies in relation to reducing alcohol-related problems such as impaired driving,
          underage drinking and over consumption. This session will provide participants with a strong foundation in the prevention and enforcement research around
          these issues. In addition, the session will highlight research in the State of Oregon related to compliance and enforcement efforts and include a local
          perspective from an enforcement agency currently involved in implementing these effective strategies.
          Speakers:               Linda Ignowski, Oregon Liquor Control Commission
                                  William Schemers, Phoenix Police Department
                                  Alex Wagenaar, University of Florida




12
Plenary Session #4: Thursday August 2nd, 3:15 – 4:45 p.m. .........................................................................................................Grand Ballroom
News You Can Use: New Information from the Field
      This plenary promises to be a fun and informative session, featuring cutting edge information about new developments in underage drinking prevention
      advocacy and new research on underage drinking and related problems. Topics will be addressed by distinguished speakers and include information about
      counterpoint arguments to calls for lowering the minimum legal drinking age; new underage drinking case law and statutes; environmental management
      of underage and high-risk drinking in college/university settings; and findings from newly released studies on youth alcohol issues. Don’t miss out on this
      exciting opportunity to get the 411!
      Moderator:              Kathy Bartosz, Nevada Department of Human Resources, Juvenile Justice Programs
      Speakers:               Jim Fell, Pacific Institute for Research and Evaluation
                              Melanie Gaiotti, Vermont Department of Liquor Control
                              Virginia Mackay-Smith, Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention

Plenary Session #5: Friday, August 3rd, 9:15 – 10:30 a.m..............................................................................................................Grand Ballroom
Surgeon General Keynote Address and Judicial Panel
      Keynote Address by the Acting Surgeon General Rear Admiral Kenneth P. Moritsugu, followed by a panel of judges from Mississippi, Virginia, and North
      Carolina who share their judicial experiences and offer suggestions on how the judiciary can use or apply the recommendations of the Surgeon General’s
      Call to Action to Prevent and Reduce Underage Drinking to address the problem of underage drinking more effectively.
      Remarks:                               Marilyn Roberts, Office of Juvenile Justice and Delinquency Prevention
      Keynote Speaker:                       Rear Admiral Kenneth P. Moritsugu, Acting Surgeon General
      Introduction of Judicial Panel: Marilyn Roberts, Office of Juvenile Justice and Delinquency Prevention
      Moderator:                      Maryann Gotreau, EUDL State Coordinator, Maine
      Panelists:                      The Honorable Ronald Bogle, Raleigh, North Carolina
                                      The Honorable Michael McPhail, Forrest County Juvenile Drug Court Program, Mississippi
                                      The Honorable Philip Trompeter, 23rd Judicial District of Virginia

Plenary Session #6: Law Enforcement Awards Luncheon, Friday, August 3rd, 12:15-1:45 p.m. .................................Grand Ballroom
    The Law Enforcement Luncheon celebrates the hard work and dedication of agencies and individual officers who have demonstrated their continuing
    commitment to reduce underage drinking. The nominees have been recognized by their colleagues and community partners for their accomplishments,
    innovative programming and leadership over the past year. Awards will be provided to agencies and officers who have exemplified the highest standards
    of community policing and who have developed or implemented comprehensive strategies to address underage drinking problems. Please join us in this
    celebration and recognition of these agencies and these officers.
      Moderator:                    Bill Patterson, Underage Drinking Enforcement Training Center
      Awards Presenters:            Marilyn Roberts, Office of Juvenile Justice and Delinquency Prevention
                                    Shawn Walker, President, National Liquor Law Enforcement Association

Plenary Session #7: Friday August 3rd, 3:30 – 5:00 p.m..................................................................................................................Grand Ballroom
Alcohol Marketing and Youth: New Products, Alcopops and Youth Exposure to Advertising
      “Alcopops” have captured the attention of teenagers and have helped introduce them, prematurely, into a drinking lifestyle. Hard lemonades and fruit-
      flavored malt beverages with their colorful packaging make it easier than ever for teens to begin drinking and move on to more traditional alcoholic
      beverages. Communities, parents, law enforcement officials, and policy makers have cause for concern. In this plenary you will have the opportunity to
      hear states share their effective strategies and policy efforts to combat this issue and the effects of youth exposure to advertising. Also included will be
      discussion of how others can get involved working on your community and State levels.
      Moderator:              Diane Riibe, Project Extra Mile
      Panelists:              David Jernigan PhD, Center on Alcohol Marketing and Youth
                              Jim Mosher, JD, Pacific Institute for Research and Evaluation
                              Judy Walsh-Jackson, San Diego County Alcohol Policy Panel




                                                                                                                                                                                         13
     PLENARY SESSIONS (CONTINUED)
     Plenary Session #8: Friday August 3rd, 3:30 – 5:00 p.m.............................................................................................................. Junior Ballroom F
     Addressing Underage Drinking Problems within Institutions of Higher Education
     and the Military Services: Using Research to Guide Practice
           Institutions of higher education and military bases are unique environments in which persons under the minimum legal drinking age co-exist with those
           who can purchase alcohol and drink legally. Young people who enter these unique environments often experience, for the first time, increased privacy,
           decreased adult supervision, and exposure to norms that are more liberal than those with which they grew up. Youth also come to this environment with
           preconceived beliefs and expectations of drinking behaviors. Underage and high risk drinking among college students and military personnel can have a
           variety of negative effects on the health, safety, and well being of individuals, as well as the institutions and communities with which they are affiliated.
           This plenary session will explore the similarities that exist between college and military settings and highlight the use of research-based strategies and
           promising practices for preventing underage and high risk drinking within these unique environments.
           Moderator:              Dr. Lawrence W. Mazzeno, Alvernia College
           Speakers:               Dr. David Clark, Palm Beach Atlantic University
                                   Major Adam Curtis , FE Warren AFB
                                   Chief Leo V. Sokoloski, Bloomsburg Police Department, Pennsylvania


     Plenary Session #9: Closing Plenary Luncheon: Saturday, August 4th, 10:30 am – 1:00 p.m. ....................................Grand Ballroom
     Success Story Awards & Youth Highlights
           The Closing Plenary is a high point of every National Leadership Conference. It is a time when the Enforcing Underage Drinking Laws Program commends
           the successful work that is being done across the country and celebrates their accomplishments. Last year EUDL celebrated that all 50 States and the
           District of Columbia were officially on the Success Story map. This year EUDL has an additional accomplishment- having reached the 100th mark in
           published Success Stories. In addition to the Success Story awards, at this plenary EUDL will have a special youth presentation resulting from the three day
           youth track entitled “Embracing the Power of our Youth!” You don’t want to miss this opportunity to hear from our surprise speakers, entertainment and our
           youth leaders as we move towards our program’s 10th year anniversary.
           Moderator:                                   Johnnetta Davis-Joyce, Underage Drinking Enforcement Training Center
           Success Story Awards Presenters: Sharie Cantelon, Office of Juvenile Justice and Delinquency Prevention
                                            Scott Pestridge, Office of Juvenile Justice and Delinquency Prevention
           Youth Highlights Hosts:                      Bryson Byrd, Midland, Texas
                                                        Ariel Grant, Washington, DC
           Youth Highlights Presenters:                 2007 National Leadership Conference Youth Delegates



           Entertainment provided by Universal Studios




14
NETWORKING EVENT AND
SPECIAL PERFORMANCE
Networking Event @ Universal Studios Orlando
Thursday, August 2nd • 6:00 pm – 10:00 pm

If you have not done so already, please be sure
to purchase your ticket for the Networking Event
at Universal Studios. Cost to attend is $25.00
per person and includes transportation, park
admission, $15.00 Universal Dollars (good for
dinner at the park outlets or any restaurants at
Universal CityWalk), and a dessert reception.

At the conclusion of the evening, participants will
be treated to the Universal 360–A Cinesphere
SpectacularSM laser show during the dessert
reception. UNIVERSAL 360 is an entertainment
experience that makes the power of the movies
larger than life.

Through the unique “Cinesphere” technology you’ll
see 360-degree, high-definition images projected
around the surfaces of four huge white globes
afloat in the Universal Studios lagoon.

Join us for an evening of food, fun and
networking!




                                                      Don’t Miss the Risque
                                                      Business Special Performance!

                                                      Friday, August 3rd • 6:00 pm – 7:00 pm
                                                      Based in South Panola, Mississippi, Risque
                                                      Business is a contemporary improvisational
                                                      drama team that writes and performs
                                                      skits on teen problems in the style of
                                                      MTV. Risque Business improve topics
                                                      cover peer pressure, stress, alcohol ad
                                                      drug-related problems, suicide, smoking,
                                                      smokeless tobacco, teen pregnancy, sexual
                                                      harassment, and tolerance. The troupe
                                                      performs at numerous state and national
                                                      conferences as well as for many local area
                                                      schools and events.



                                                                                                   15
     INTERACTIVE WORKSHOP
     SESSIONS
     COMMUNITY MOBILIZATION (CM)
     A7    The Million Dollar Baby
     B2    Kicking It up a Notch, Increasing Your Community’s Readiness to Prevent Youth Drug Abuse
     B4    Empowerment through Collaboration: A Coalition Perspective
     B8    Developing Leaders for Middle and High School Athletics
     B11   MADD’S Youth Programs
     C3    Strengthening Rural Communities: Working with Alcohol Vendors and Improving Attitudes Toward
             Responsible Beverage Service
     C7    Coaching Advocacy Skills in Youth
     C12   Mobilizing Youth Leadership – “Take It Back”
     D1    Alcohol and Adolescent Brain Development
     D2    Blazing New Trails in Texas: Utilizing Statewide Initiatives
     D3    Affecting Alcohol Attitudes in a Small/Rural Community
     D6    Project Graduation- A Collaborative Approach to Addressing Underage Drinking
     D8    Youth as Effective Budget Advocates: A Case Study
     D10   California Council on Alcohol Policy Links Local Advocates to State Policy Processes
     D14   Removing Alcohol Ads from Public Transit
     E3    Addressing Underage Drinking through the Creation of an Alcohol Enforcement Team
     E4    Using the Media to Enhance Underage Drinking Prevention Efforts
     E5    Total Community Mobilization - On the Critical Path - “The Solution”
     E9    Moving Public Policy Through Media, Political Leadership, and Persistence
     E10   Sustainability for Environmental Strategy Coalitions
     F1    “United We Stand” A Comprehensive Community Response to Binge Drinking in La Crosse, WI
     F4    “One Year Later: The Lasting Impact of an Enforcing Underage Drinking Laws Grant - A Model
             Collaborative Program in Reducing Underage Drinking”
     F5    DIRTY WORDS: 13 Words the Alcohol Industry Has Trouble Saying - and How to Help Them
     F13   Here Me Is!!! After High School, Where’s the Party?

     ENFORCEMENT (E)
     A4    Rural Investigation and Response to Underage Drinking
     A6    Flavored “Malt” Beverages: A California Coalition’s Campaign to Change Alcopops Regulation,
             Taxation, and Advertising
     A8    Creating Sustainability in Alcohol Enforcement Programs!
     A11   Grant Assistance to Local Law Enforcement, CA ABC
     A12   Dram Shop – Utilization of the Civil Justice System
     A13   Foxfield - A Party Out of Control
     A14   Community and College Together
     B10   A Whole New World: Alcohol Trends in Cyber Space
     B12   Crime Prevention through Community Partnerships
     B13   Crime Stoppers – More than Just the Cops
     B14   Geographic Enforcement Management Service (GEMS): A Secure Web-Based Mapping Tool for
             Enforcement
     C1    The Power of Partnership: Westchester County’s Experience with Coordinated Enforcement Efforts

     C2    “Busting the Binge” Unique Enforcement Techniques to Address Binge Drinking in a Wisconsin
             College Town
     C5    Building a Business By Encouraging Youth Athlete Access
     C9    E-Enforcement: Using Social Networking Sites, Chat Rooms, and Instant Messaging to Counter the
             Underage Party Scene
     C10   Party Patrol: What Every Officer Needs to Know
     C11   Rural Communities’ Use of Volunteers in Enforcement
     D4    Designing Funding and Implementing an Underage Drinking Program
     D11   Local Compliance: The Ventura Responsible Retailer Program
     E2    Liquor S.A.V.V.Y (Saturation, Atmosphere, Venue, Violence and Youth)
     E8    Proactive Keg Regulation Enforcement - Why Wait for the Tragedy?
16
INTERACTIVE WORKSHOP
SESSIONS (CONTINUED)
F6    Teamwork - Law Enforcement and Retailers Working Together to Reduce Impaired Driving and
        Underage Drinking
F9    Where’s the Party: Modern Techniques to Locate Underage Drinking Parties
F10   Enforcing Underage Drinking Laws in Rural Pennsylvania

ENVIRONMENTAL STRATEGIES (ES)
A1    Parents Who Host Lose the Most and Social Host Laws: The Perfect Match
A5    Reducing Underage Access at Special Events: Policies that Shape the Environment
A9    Stop Promotion of Alcohol Aimed at Kids
A10   MADD’s Keep Alcohol Away from Youth Campaign
B5    Communities Mobilizing for Change on Alcohol (CMCA)
B6    Evaluating Media Success
B7    Linkages to Change: Bringing it All Together
C6    The Tide is Slowly Turning: Applying Environmental Strategies to Change Local Policy
C8    Improving Merchant Education in Your State: A Look at the PREP Program Developed in South
        Carolina
D5    Approaches to Evaluation
D9    Young People Campaigning for Policies
D12   Prevention and Law Enforcement: New Strategies
D13   Emerging Products: Alcoholic Energy Drinks
E7    Alcopops- We’re Not Buying It!
F2    From Sales Tax and Water to Alcohol: Making Underage Drinking Prevention a Priority
F3    Beyond Basics: Media Messages That Matter
F7    Advocacy and State Alcohol Control Boards: A Vital Component in a Community’s Efforts to
        Prevent Underage Drinking
F8    Five Years of CAMY: What We Achieved, What We Leaned
F14   From the Border to the Beach to the BYOB College Party: A Regional Approach to Alcohol
        Enforcement Partnerships that Work

POPULATION-SPECIFIC PROGRAMS (PSP)
A2    Take Reasonable Steps to Prevent Litigation
A3    “Our Culture is Prevention” – Preventing Underage Drinking on the White Earth Reservation
C4    Reducing Underage Drinking Among Arizona College Students: A Statewide Approach
D7    Do You Buy It?
E6    Addressing Community Norms in a Latino Community
E11   Environmental Management, Policy Development and Enforcement in Higher Education

RESEARCH (R)
A15   EUDL Block Grant Performance Reporting: Review and Summary
B1    Music Awareness: Finding Out Who’s Selling What in Contemporary Music
E1    The Disconnect Between Model Programs and Communities

YOUTH (Y)
B9    Pay It Forward: Go Lead Our World!
E12   SNAP Teaching Prevention
E13   Got DRAMA?
F11   Focus - “Prevention”
F12   The Voice of Youth


                                                                General
 Skill Level                               Youth                Audience              Advanced


The views expressed in the above workshops do not necessarily represent the views of the
Office of Juvenile Justice and Delinquency Prevention (OJJDP) or the Underage Drinking
Enforcement Training Center (UDETC) and are solely of the presenter/source.                       17
     Youth Track: Embracing the Power of Our Youth!
       The youth track at this year’s National Leadership Conference promises to provide a great opportunity for youth across the country to share ideas and
       strategies to prevent underage drinking (UAD.) The Underage Drinking Enforcement Training Center believes that youth play an integral role in the solution
       to preventing underage drinking. The youth track (for ages 15-18) is designed to foster collaboration, offer networking opportunities, and encourage
       youth working with underage drinking issues to brainstorm through various presentations and activities. The objective of the youth track is to empower
       participants and enable them to become strong leaders that make a positive difference when they return to their communities. Components of the track
       involve:

       • Three days of exciting plenary sessions, workshops, and networking opportunities
       • Motivating speakers, workshop facilitators, and youth leaders from around the country
       • Research and science -based information on the concept of environmental prevention and effective strategies to prevent underage drinking
       • Fun and creative activities, including a youth hospitality room
       • Take home tools and workplans to move them forward in their community to implement and sustain positive environmental change.




18
STRATEGIES TO REDUCE UNDERAGE ALCOHOL USE:
       TYPOLOGY AND BRIEF OVERVIEW
                           Release Date: ***November 2007 ***


The first document published by the Underage Drinking Enforcement Training Center
(UDETC), Strategies to Reduce Underage Alcohol Use: Typology and Brief Overview, provided
a framework and summary of many of the strategies that can be applied to the prevention of
underage drinking. In November of this year, UDETC will release an updated version of the
document, including synthesis of research that has been carried out in the last decade. The
revised strategies also draw upon the experience and successes of Enforcing the Underage
Drinking Law programs across the country. Every State has contributed Success Stories of
efforts to change policies, enforce laws, and garner support for reducing underage drinking.
These stories and the strategies they illustrate can help other States and communities succeed in
similar efforts.
The revised Strategies document is designed to do the following:
       Demonstrate the importance of the minimum drinking age in protecting the health and
       welfare of young people
       Suggest new strategies
       Set funding priorities
       Set priorities for strategy implementation
       Suggest effective combinations of strategies
       Assess State and community plans and proposals
       Provide support for State and community plans
Strategies described in the document include those related to:
       Limitations on youth access
       Controls on availability in general
       Expressions of community norms
       Strategies based in schools
       Prevention of impaired driving
       Comprehensive approaches




                       For additional information or to download a copy:
                                 Call toll-free: 1-877-335-1287
                                    email: udetc@udetc.org
                                                                                                    19
     INTERACTIVE WORKSHOP DESCRIPTIONS
     THURSDAY, AUGUST 2                                                                                  10:45 AM-12:00 PM (A SERIES)
     A1   Parents Who Host Lose the Most and Social Host Laws: The Perfect Match (ES) --------------------------------------- Salon 3
          The New York State Capital Region’s Parents Who Host Lose the Most coalition was formed in 2004 by law enforcement and prevention agencies in a twelve-
          county region. Their intention was to send a clear and consistent message to parents that serving alcohol to minors was not acceptable behavior. Participants in
          this workshop will examine how this coalition took on local Social Host ordinances as an extension of their initiative and consider how similar ordinances may be
          implemented in their home jurisdictions. Critical information about achieving passage of this type of policy ordinance will be shared.
          Participants will learn:
          • To describe the steps to develop a multi-sector initiative
          • To describe social host ordinances and how to get them passed in their communities
          • To replicate both strategies in their own communities
          Speakers:
          • Margaret Brennan MA, CASAC, Rensselaer County Unified Services
          • Cathy Golas LMSW, CPP, Roman Catholic Diocese of Albany
          • Chief John Harzinski, Gloversville Police Department

     A2   Take Reasonable Steps to Prevent Litigation (PSP) -------------------------------------------------------------------------- Salon 4
          This workshop will focus on trends in college legal issues and on how litigation has become a growing problem for universities and communities. The National
          Institute on Alcohol Abuse and Alcoholism (NIAAA) and the Institute of Medicine (IOM) have identified risks and developed recommendations to reduce underage
          and high risk drinking on campus and in the community. In this session, participants will hear from a former senior college administrator who will address policy
          development, enforcement, and documentation as important steps to prevent litigation. A leading attorney will address litigation and emerging trends in legal
          issues.
          Participants will learn:
          • How to prevent litigation and how to defend if litigation becomes a reality
          • Trends in legal issues
          • Legal issues facing colleges and college communities
          Speakers:
          • Bill Hill, Hill & Associates
          • Mary Hill, Hill & Associates
          • Dr. Peter Lake, Stetson University College of Law

     A3   “Our Culture is Prevention” - Preventing Underage Drinking on the White Earth Reservation (PSP) ------------ Salons 13 & 14
          The White Earth Wellbriety Coalition’s Underage Drinking Task Force and Mino Mikana “A Good Path” have joined together to prevent underage drinking on
          the White Earth Reservation in Northwest Minnesota. Mino Mikana is implementing prevention strategies on the reservation, providing training to community
          members in the area of alcohol use prevention, restorative justice circles, and healing practices based on our traditional culture ways. Mino Mikana works with
          the community hand-in-hand and believes that underage drinking can be prevented by gathering around our youth and teaching them our ancestors’ way of life.
          Participants in this workshop will be able to view a new compelling film on underage drinking, Our Culture is Prevention: Preventing Underage Drinking on the
          White Earth Reservation. This 28-minute film will present to participants a Native American community’s perspective on the problems associated with underage
          drinking and solutions to the problem.
          Participants will learn:
          • A Native American perspective on underage drinking
          • How a grassroots effort can be effective in reducing underage drinking
          • How to mobilize their community in underage drinking prevention and work together as an effective coalition
          Speaker:
          • Marlin Farley, Blackstone Consulting




                              CM     Community Mobilization                       ES      Environmental Strategies                    R        Research
     TRACK KEY:               E      Enforcement                                  PSP     Population-specific Programs                 Y        Youth

20
INTERACTIVE WORKSHOP DESCRIPTIONS
A4   Rural Investigation and Response to Underage Drinking (E)--------------------------------------------------------------- Salon 11
     The Knox County Sheriff’s Office in Maine has taken an aggressive approach to enforcement and has a zero tolerance policy towards underage drinking.
     Standard operating procedures (SOPs) have been developed for rural communities with limited resources to respond to underage drinking situations. This
     workshop will provide law enforcement with effective strategies for successfully investigating liquor law violations. It will address how to create SOPs on
     underage drinking party patrols and dispersals in rural areas and include discussion on techniques for intelligence gathering, effective planning for an
     appropriate response to the situation, and officer safety considerations. Session participants will also develop skills for working with local media to inform the
     general public about enforcement efforts and success.
     Participants will learn:
     • To create aggressive and effective operating procedures on underage drinking party patrols and dispersals in rural areas
     • Effective ways to share information and combine resources with local law enforcement agencies
     • Skills in working with local media to inform the general public about enforcement efforts and successes
     Speakers:
     • Det. Michael Sprague, Knox County Sheriff’s Office
     • Sgt. Mark Tibbetts, Knox County Sheriff’s Office

A5   Reducing Underage Access at Special Events: Policies that Shape the Environment (ES) ------------------------- Salons 5 & 6
     Project SAFER was formed to identify and address environmental conditions at special events that may result in underage access to and over-consumption
     of alcohol. Funded by Ventura County Behavioral Health Department, the project collaborates with event organizers, law enforcement, and municipalities to
     advocate for stricter alcohol service policies for special events throughout the county. Project SAFER also provides free Responsible Beverage Sales and Service
     training to event staff and volunteers. Participants will learn about the specific policies that can be applied to community special events and about how to
     generate support for implementing new policies.
     Participants will learn:
     • To identify environmental factors contributing to underage access to alcohol at special events
     • How specific policies can be applied to address problems at special events
     • Effective approaches to collaborating with law enforcement and municipalities
     Speaker:
     • Kim O’Neil, Project SAFER

A6   Flavored “Malt” Beverages: A California Coalition’s Campaign to Change Alcopops Regulation, Taxation,
     and Advertising (E) --------------------------------------------------------------------------------------------------- Junior Ballroom F
     Popular with teenagers, alcopops are sweet, soda-pop styled concoctions. Flavored with distilled spirits, the final product bears no resemblance to beer and the
     term “malt” beverage is used deceptively by alcohol manufacturers and distributors. To fight the industry’s irresponsible marketing tactics and support changes
     in state law, the California Coalition on Alcopops and Youth formed in the fall of 2005. Statewide coalition members include public health experts, underage
     drinking prevention advocates, community groups, youth, law enforcement, and lawyers. The Coalition’s statewide campaign includes legislation, litigation, and
     media advocacy. In the past two years, the Coalition has generated public support, impacted state policy, and garnered national media attention. Participants will
     be able to use the information shared in this session to pose informed questions about the regulation of alcopops in their home states and consider whether and
     how to act upon the answers they receive.
     Participants will learn:
     • To utilize youth development principles to implement environmental prevention strategies
     • To develop legal and legislative strategies to promote public health focused alcohol policy
     • To identify resources to mobilize groups around a solution
     Speakers:
     • Lynne Goodwin, California Friday Night Live Partnership
     • James Mosher, Pacific Institute for Research and Evaluation
     • Judy Walsh-Jackson, SDSU Research Foundation




                            CM     Community Mobilization                       ES      Environmental Strategies                     R       Research
 TRACK KEY:                 E      Enforcement                                  PSP     Population-specific Programs                  Y       Youth

                                                                                                                                                                          21
     INTERACTIVE WORKSHOP DESCRIPTIONS
     A7     The Million Dollar Baby (CM) -------------------------------------------------------------------------------------------- Salons 7 & 8
            A case study approach will be used to share the steps of implementing a countywide school and community effort to reduce underage drinking in Eau
            Claire County, Wisconsin. The primary purpose of this effort has been to reduce alcohol use among Eau Claire County youth ages 12-17 through continued
            implementation of effective research-based prevention strategies involving school, family and community. The Eau Claire County effort has been active since
            2003 and is based on a similar environmental approach that was employed from 2001 through 2003 to address youth tobacco use. Participants in this session
            will be able to use a Strategic Prevention Framework to address problems stemming from underage drinking that uses data to identify specific problems and
            research to guide the selection of appropriate strategies.
            Participants will learn:
            • To identify and use a Strategic Prevention Framework to reduce underage drinking through community mobilization
            • How schools and communities can work together to reduce underage drinking by using a comprehensive strategic approach
            Speakers:
            • Jean Christenson, Eau Claire School District
            • Francie Peardon, Eau Claire City-County Health Dept

     A8     Creating Sustainability in Alcohol Enforcement Programs! (E) ------------------------------------------------------- Salons 1 & 2
            Law enforcement trainers around the country often hear the complaint that we do not have the resources or money to keep the program going. This session
            will provide an opportunity to discuss these issues and identify ways in which budgeting and strategic enforcement planning may be combined to encourage
            sustained enforcement in communities. Participants will learn about funding opportunities at the state and local level that may be used to sustain enforcement
            programs and about policy issues surrounding funding for sustainability.
            Participants will learn:
            • To identify the key issues in the lack of resources and funding for sustained enforcement programs
            • To identify funding opportunities at the State and local level that may be used to sustain enforcement programs and encourage compliant behavior
            • To identify the policy issues surrounding funding for sustainability and develop a plan to create change in this funding
            Speaker:
            • Sgt. Scott Friedlein, Champaign Police Department

     A9     Stop Promotion of Alcohol Aimed at Kids (ES) ------------------------------------------------------------------------------- Salon 9
            T-shirts encouraging youth to drink. Drinking games for Christmas. New alcopops in cute bottles. Oregon Partnership has successfully used its Action Alerts, its
            extensive network of community activists, and its excellent media relationships to get the above products off retail shelves in Oregon. Participants will learn how
            local coalitions can use resources to respond quickly and effectively to inappropriate promotions of alcohol in home communities.
            Participants will learn:
            • To identify harmful products that promote underage drinking
            • To build a network of community coalitions that can be quickly activated to make phone calls, write letters and demonstrate at malls
            • To use press relations to generate news stories and interviews at the retail outlet in question
            Speakers:
            • Pamela Erickson, Oregon Partnership
            • Pete Schulberg, Oregon Partnership

     A10 MADD’s Keep Alcohol Away from Youth Campaign (ES) ------------------------------------------------------------- Salons 17 & 18
         MADD’s Keep Alcohol Away from Youth campaign incorporates several community-driven, evidenced-based strategies to prevent youth access to alcohol.
         The strategies include strengthening current alcohol laws, supporting high visibility law enforcement, and implementing researched-based youth programs
         such as Youth In Action and UMADD. This workshop will review MADD’s current practices to reduce youth access to alcohol, specifically highlighting MADD’s
         community-based youth prevention programs.




                                CM     Community Mobilization                       ES       Environmental Strategies                     R        Research
     TRACK KEY:                 E      Enforcement                                  PSP      Population-specific Programs                  Y        Youth

22
INTERACTIVE WORKSHOP DESCRIPTIONS
       Participants will learn:
        • About the comprehensive strategies to reduce youth access to alcohol in MADD’s Keep Alcohol Away from Youth Campaign
        • About MADD’s evidence-based prevention programs to reduce youth access to alcohol
        • About MADD tools and resources available to communities to reduce youth access to alcohol
       Speakers:
       • James Bryant, MADD, National Office
       • Dora Hunter, MADD, National Office
       • Cathey Wise, MADD, National Office

A11 Grant Assistance to Local Law Enforcement, CA ABC (E) --------------------------------------------------------------- Signature 1
    The California ABC licenses and regulates over 70,000 retail alcohol outlets. With 152 budgeted investigator positions statewide, ABC must rely on local law
    enforcement to assist with ABC enforcement. In 1995, ABC introduced the Grant Assistance Program (GAP) to broaden and increase the level of alcoholic
    beverage enforcement by working in partnership with cities and counties. This session will outline the GAP program components and successful strategies and
    lessons learned.
       Participants will learn:
        • The steps necessary to develop successful local law enforcement partnerships
        • How the GAP program implemented education, prevention and enforcement strategies locally
        • How to increase innovative and successful local law enforcement programs
       Speakers:
       • Lori Ajax, California Department of Alcoholic Beverage Control
       • Steven Ernst, California Department of Alcoholic Beverage Control

A12 Dram Shop – Utilization of the Civil Justice System (E) -------------------------------------------------------------------- Salon 10
    Dram Shop, a phrase based on a unit of measure popular in Victorian times, is a term synonymous with a prohibition on over-service of alcohol. The principal
    purpose of Dram Shop laws is to protect the public, and even the drinker himself, from intentional or negligent over-service and over-consumption of alcohol
    and from the service of alcohol to someone under 21. This session will explore the current status of Dram Shop laws across the nation, share the successful
    utilization of Dram Shop laws, and provide model elements of effective laws.
       Participants will learn:
        • The elements of effective Dram Shop laws from around the country
        • How to identify elements for successful prosecution of Dram Shop cases
        • How Dram Shop laws can be utilized as part of a comprehensive enforcement program
       Speaker:
       • Mark Willingham, Center for Tobacco and Alcohol Access Prevention

A13 Foxfield - A Party Out of Control (E) -----------------------------------------------------------------------------------Salons 15 & 16
    The Foxfield Races is a 30 year old annual steeplechase that is held on the outskirts of Charlottesville, Virginia in Albemarle County. The event attracts more
    than 22,000 spectators, the majority of which are college students or persons between the ages of 18 and 25. After the 2005 Foxfield Races day, the Albemarle
    County Police and the Virginia Department of Alcoholic Beverage Control joined forces and formed a coalition in an attempt to address the traditional issues
    related to underage drinking.
       Participants will learn:
        • The steps necessary to build an effective coalition, inclusive of law enforcement and emergency medical services
        • How to develop an effective education program to alert attendees and the surrounding community of the increased enforcement presence
        • How to interest, include, and maintain other non-enforcement partners in a coalition targeting enforcement issues
       Speakers:
       • Comdr. Shawn Schwertfeger, Albemarle County Police Department
       • Agent Roger Stevens, Virginia Department of Alcoholic Beverage Control



                              CM    Community Mobilization                     ES      Environmental Strategies                  R        Research
   TRACK KEY:                 E     Enforcement                                PSP     Population-specific Programs               Y        Youth

                                                                                                                                                                     23
     INTERACTIVE WORKSHOP DESCRIPTIONS
     A14 Community and College Together (E) ------------------------------------------------------------------------------------- Signature 2
         Law enforcement efforts in college campus communities present a wide range of challenges to law enforcement agencies and police officers. Officers enforce
         federal, state, and local laws which often conflict with existing campus policies. Alcohol use and abuse is linked to a large percentage of the incidents that
         officers investigate or encounter in the course of their duties in a “college town.” This session will address the impact of alcohol on students, guests, and the
         surrounding community members. In addition, the session will concentrate on developing a proactive partnership with college communities rather than a reactive
         enforcement approach.
            Participants will learn:
             • The challenges of negotiating between existing laws and existing college policies
             • How Vermont Colleges and Universities have successfully partnered with the Vermont Department of Liquor Control
             • How to access the positive potential that exists in college communities across the country
            Speakers:
            • Jennifer Fisher, Vermont Department of Liquor Control
            • Melanie Gaiotti, Vermont Department of Liquor Control

     A15 EUDL Block Grant Performance Reporting: Review and Summary (GA) --------------------------------------------------- Salon 19
         This session will provide EUDL state coordinators with feedback about the performance data submitted for the July to December 2006 reporting period.
         Information will include an overview of how EUDL funds are being spent as well as details about the performance data submitted. The interactive session will
         encourage questions about OJJDP’s performance indicators, feedback about the data submission process, and discussion about data interpretation. To ensure
         that the performance data are usable at the State level, a set of proposed performance data reports will be distributed for comment. This is a unique chance to
         shape the performance data collection process.
            Participants will learn:
             • To improve their understanding of the EUDL block grant performance measures.
             • To gain insight about what the EUDL Block Grant program is achieving at the national level. Data presented will include the distribution of EUDL funds across
               program categories, the use of evidence-base strategies, and funding for faith–based programs. They will also receive national-level data about the specific
               types of activities funded with EUDL dollars, the range of organizations involved with coalitions to address underage drinking, the kinds of media activities
               occurring, and the success of enforcement activities.
             • About ways to present the performance data they are collecting for OJJDP and methods for using those data at the State-level.
            Speakers:
            • Ms Ursula Murdaugh, CSR Incorporated
            • Ms Kelesha Nevers, CSR Incorporated

     THURSDAY, AUGUST 2                                                                                         1:45 PM-3:00 PM (B SERIES)
     B1     Music Awareness: Finding Out Who’s Selling What in Contemporary Music (R) ------------------------------------- Signature 2
            Youth, music, and substances have been linked for years. This session will address how current music may influence youth attitudes toward substance use.
            Participants will learn about popular music groups that glorify the use of various substances and find out what’s really being promoted or “sold” to youth.
            Participants will learn:
             • To identify current music groups that glorify the use of certain substances
             • What these groups are “selling”
             • How youth receive, understand, and respond to messages
            Speaker:
            • Sgt. Mark Middleton, Martin County Sheriff’s Office

     B2     Kicking It Up a Notch: Increasing Your Community’s Readiness to Prevent Youth Drug Abuse (CM) ------------------ Salon 3
            This workshop will utilize the Tri-Ethnic Center’s Community Readiness Model to help participants assess the readiness level of their coalition and/or community,
            and guide them to specific strategies to increase their readiness level. Workshop participants will have the opportunity to identify and problem solve barriers
            they have encountered in increasing readiness, and design specific interventions to increase their coalition and/or community readiness.


                                CM     Community Mobilization                       ES       Environmental Strategies                   R        Research
     TRACK KEY:                 E      Enforcement                                  PSP      Population-specific Programs                Y        Youth

24
INTERACTIVE WORKSHOP DESCRIPTIONS
     Participants will learn:
     • How to Use the Tri-Ethnic Center’s Community Readiness model, to assess the readiness of their coalition and community-at-large
     • Strategies to increase community readiness for all of the Tri-Ethnic Center readiness levels
     • To develop and practice skills in designing interventions to increase the readiness of their own coalition and/or community
     Speaker:
     • John Daviau, John Daviau Consulting, LLC

B3   Removing Alcohol Ads from Public Transit (CM) ------------------------------------------------------------------------ Salons 7 & 8
     Outdoor advertising is just one of the many ways that youth are exposed to alcohol promotion. Given that millions of youth ride public transit each day, exposure
     to alcohol ads represents a significant problem with a relatively simple solution. This workshop will 1) describe the success of the Marin Institute in removing
     alcohol ads from San Francisco area public transit; 2) present preliminary results of a nationwide survey of major city transit ad policies; and 3) explain how the
     First Amendment does not represent a formidable barrier to action in most instances. Participants will learn of the major cities that have implemented alcohol-
     free transit policies and learn of strategies to remove alcohol ads on public transportation in their communities.
     Speaker:
     • Michele Simon, Marin Institute

B4   Empowerment through Collaboration: A Coalition Perspective (CM) ------------------------------------------------------ Salon 4
     This workshop will highlight a successful model for mobilizing community leaders and organizations to address youth substance abuse issues and violence in
     Lake County, Florida. This model has led to reductions in the prevalence of underage drinking, and moved the county from sixth highest in the state to twenty-
     third within two years! The model’s infrastructure is based on three key units: the Executive Roundtable of the Lake County Shared Services Network, the
     Steering Committee of the Lake County Shared Services, and the Safe Climate Coalition of Lake County, Inc. Workshop attendees will move step by step through
     a process for addressing youth accessibility to alcohol, developing social marketing campaigns, and conducting law enforcement stings and education/awareness
     activities.
     Participants will learn:
     • To become knowledgeable about the Lake County model of collaboration and be able to apply the principles to their community
     • How to identify key partners for addressing the issues of substance abuse and violence within their community
     • The knowledge to prioritize change strategies to meet their community needs
     Speakers:
     • Lori Humphrey, Lake County Shared Services Network
     • Debi MacIntyre, Safe Climate Coalition of Lake County, Inc.
     • Debbie Stivender, Lake County Board of County Commissioners

B5   Communities Mobilizing for Change on Alcohol (CMCA) (ES) --------------------------------------------------------- Salons 5 & 6
     The Communities Mobilizing for Change on Alcohol (CMCA), a SAMHSA Model Program, utilizes a community organizing approach to implement environmental
     prevention strategies through policies that reduce underage access to alcohol. CMCA aims to reduce underage access, which should reduce youth drinking,
     and, in turn, promote healthier and safer communities. Proven results of the original CMCA study at the University of Minnesota include fewer establishments
     selling alcohol to underage people, more establishments checking age identification, and overall change in youth access and underage drinking behavior. Session
     participants will learn the challenges, obstacles and solutions for implementing Communities Mobilizing for Change on Alcohol and hear stories of success.
     Participants will learn:
     • To understand the key strengths and components of Communities Mobilizing for Change on Alcohol, a SAMHSA Model Program
     • The challenges, obstacles and solutions for implementing Communities Mobilizing for Change on Alcohol
     • To provide success stories using a panel of practitioners who are implementing Communities Mobilizing for Change on Alcohol
     Speakers:
     • Karen Heys, Youth Leadership Institute
     • Maureen Sedonaen, Youth Leadership Institute




                            CM     Community Mobilization                       ES       Environmental Strategies                     R       Research
 TRACK KEY:                 E      Enforcement                                  PSP      Population-specific Programs                  Y       Youth

                                                                                                                                                                           25
     INTERACTIVE WORKSHOP DESCRIPTIONS
     B6   Evaluating Media Success (ES) ---------------------------------------------------------------------------------------- Salons 17 & 18
          To understand whether organizations are effective in their media efforts, messages must be evaluated for effectiveness. Are messages reaching the identified
          audiences and are the messages audiences receive the intended messages? A proper evaluation tool includes monitoring news media coverage. Through this,
          organizations can better understand whether the intended message is received as well as the audience reach and depth. This media impact information, in
          turn, can help organizations improve their media planning. This workshop will provide ways to determine media value and impact based on various factors.
          Participants will also learn about the value of having a strategic media plan to complement organizational work.
          Participants will learn:
          • How to determine media equivalency based on several factors including ad rates and circulation for newspapers and viewership and ratings for TV
          • How communication measures six components – the message sender, the message, the medium, the environment, the message receiver and the action
          • To develop and implement an effective strategic communications plan that supports long-term sustainability
          Speaker:
          • Michelle Blackston, Pacific Institute for Research and Evaluation

     B7   Linkages to Change: Bringing It All Together (ES) -------------------------------------------------------------------------- Salon 9
          The California Friday Night Live Partnership (CFNLP) provides support to 56 California counties implementing Friday Night Live programs. Friday Night Live
          youth mobilize peers and adults to implement underage drinking prevention campaigns and projects. Participants in this workshop will learn about several of
          these activities, including mini-grants, Casey’s Pledge, TRACE merchant education, strategies and support to influence local and statewide policy, minor decoy
          operations and tools to leverage messages. Participants will have an opportunity to view and take home the nationally recognized “Alcopops” video that was one
          of the many positive Friday Night Live outcomes.
          Participants will learn:
          • To inventory underage drinking prevention campaigns/ activities already being implemented in their community
          • To identify which existing activities could be linked together for broader impact
          • How they may replicate the tools provided, for use in their own community
          Speakers:
          • Lynne Goodwin, California Friday Night Live Partnership
          • Dr. Jim Kooler, Callifornia Friday Night Live Partnership

     B8   Developing Leaders for Middle and High School Athletics (CM) ---------------------------------------------------------- Salon 10
          High school athletes are an important audience for prevention interventions. New York State’s innovative five-year program, The Life of an Athlete, focuses
          on building resiliency among athletes, and years three and four of the program deal specifically with developing leadership in coaches and student leaders.
          Participants in this workshop will focus on developing and instilling a sense of collective responsibility among coaches and student leaders and empowering
          these pivotal individuals to communicate and confront chemical health issues within the team.
          Participants will learn:
          • To help student leaders and coaches learn specific knowledge and skills related to leadership to confront and deter underage drinking
          • To enable student leaders and coaches to understand the history, values and beliefs of the athletic venue with regard to leadership
          • How to facilitate the development of individual strengths and leadership styles
          Speakers:
          • Dennis Sullivan, American Athletic Institute
          • John Underwood, American Athletic Institute




                              CM     Community Mobilization                     ES      Environmental Strategies                    R       Research
     TRACK KEY:               E      Enforcement                                PSP     Population-specific Programs                 Y       Youth

26
INTERACTIVE WORKSHOP DESCRIPTIONS
B9     Pay It Forward: Go Lead Our World! (Y) ----------------------------------------------------------------------------Junior Ballroom G
       The GYC is a body of 40 high school students that represents Arizona youth. Functioning as an advisory group to Arizona Governor Janet Napolitano and the
       Governor’s Office for Children, Youth and Families, its mission is to promote healthier communities through youth volunteerism and service learning, increasing
       awareness of community issues, and encouraging civic participation. This workshop session will introduce participants to GYC’s work specific to underage
       drinking prevention. The “Pay It Forward” youth summit model directly educated over 200 youth on underage drinking issues at the 2006 Governor’s Underage
       Drinking Summit, which in turn led to impacting over 2,000 youth in the state. Participants will learn how to engage youth in community service projects and
       how to plan a summit event that will directly impact the communities their represent. The workshop will feature an interactive portion during which participants
       will complete their own “toolkits.”
       Participants will learn:
        • How to successfully plan a summit or event and engage youth in planning and implementing service projects
        • How to illustrate the importance of employing a positive youth development philosophy and approach when engaging diverse youth populations
        • How to prioritize community leaders through service projects
       Speakers:
       • Christopher Bodington, Arizona’s Governor’s Division for Community and Youth Development
       • Andres Cano, Student, City High School, Tucson, Arizona
       • Kunal Mangal, Student, Desert Vista High School, Phoenix, Arizona

B10 A Whole New World: Alcohol Trends in Cyberspace (E) ---------------------------------------------------------- Junior Ballroom F
    Alcohol websites and “party helper” products are the tip of the iceberg for information you may find when you “log on to the Web.” A whole new “world wide
    web” of concerns, for prevention advocates and law enforcement personnel alike, are often depicted in tales of use and abuse, complete with colorful “pics” and
    narratives. This session will explore some of the new trends and assist law enforcement to use the Web as a potential prevention and enforcement tool.
       Participants will learn:
        • Information related to the current and potential new trends on-line
        • How to effectively use the Internet as a proactive prevention and enforcement tool
        • How to address some of the challenges and pitfalls associated with negotiating through cyber space
       Speakers:
       • Jennifer Fisher, Vermont Department of Liquor Control
       • Agent Melanie Gaiotti, Vermont Department of Liquor Control

B11 MADD’S Youth Programs (CM) ---------------------------------------------------------------------------------------------- Salons 11
    The key to MADD’s prevention programs is strong partnerships with liquor law enforcement. Youth In Action is MADD’s underage drinking prevention program
    that utilizes evidence based environmental prevention strategies to reduce youth access to alcohol. The combined efforts of liquor law enforcement and youth
    create continuous progress in reducing underage drinking. This session will highlight collaborative efforts between law enforcement and youth, specifically in the
    Commonwealth of Massachusetts.
       Participants will learn:
        • The importance of liquor law enforcement as key partners in addressing youth access to alcohol
        • The MADD Youth in Action program components, training opportunities and group requirements
        • Key components of effective partnerships between MADD and liquor law enforcement across the nation
       Speakers:
       • Dora Hunter, MADD National Office
       • Amy Whitney, MADD Massachusetts




                              CM     Community Mobilization                      ES      Environmental Strategies                    R        Research
   TRACK KEY:                 E      Enforcement                                 PSP     Population-specific Programs                 Y        Youth

                                                                                                                                                                          27
     INTERACTIVE WORKSHOP DESCRIPTIONS
     B12 Crime Prevention through Community Partnerships (E) ------------------------------------------------------------- Salons 13 & 14
         By reaching out to the community, the Phoenix Police Liquor Enforcement Detail has formed valuable alliances to address liquor issues. The involvement of
         citizens and local businesses has been the key to successful liquor enforcement. This session will provide proven strategies for success in creating relationships
         with citizen groups and private businesses through networking, communications, and education.
            Participants will learn:
             • The key elements of developing the partnerships with citizens and businesses that are necessary to resolve liquor related issues
             • The strategies for developing successful relationships with the community
             • The steps to determine a common goal and partner to address liquor related issues
            Speakers:
            • Det. Blake Carlson, Phoenix Police Department Liquor Enforcement Detail
            • Sgt. Laura Liuzzo, Phoenix Police Department Liquor Enforcement Detail
            • Lt. William Schemers, Phoenix Police Department Liquor Enforcement Detail

     B13 Crime Stoppers – More than Just the Cops (E) -------------------------------------------------------------------------- Signature 1
         The State of Idaho has a population of nearly 1.5 million persons, a large portion of which live in rural areas with an average of 15 persons per square mile.
         Implementing a comprehensive underage drinking prevention program requires effective strategies to inform citizens, retailers, and law enforcement. This
         session will highlight effective partnership strategies related to reporting, tracking, and analyzing data related to underage drinking incidents. The session will
         highlight innovative and creative use of media within the community.
            Participants will learn:
             • The steps to implement an underage drinking program that closes the information gap between the citizens, retailers, and local police
             • How to partner with local Crime Stopper groups for the reporting, tracking, and enforcement of underage drinking
             • How to use creative media such as movie theaters and posters
            Speakers:
            • Officer Jermaine Galloway, Boise Police Department
            • Sgt. Greg Harris, Idaho State Police Alcohol Beverage Control

     B14 Geographic Enforcement Management Service (GEMS): A Secure Web-Based Mapping Tool
         for Enforcement (E) ------------------------------------------------------------------------------------------------------- Salons 1 & 2
         GEMS is a new web-based mapping, query, and reporting tool that provides on-demand analytic support for enforcement-related tactical response and resource
         management to the Washington State Liquor Control Board. GEMS is available 24/7 and provides enforcement officers across the state with up-to-date
         interactive maps and reports on local enforcement activity, violations, dispositions, DUI mentions, and other data. This session will include a demonstration of
         GEMS and discussion of its use in Washington State.
            Participants will learn:
             • To articulate the benefits of mapping enforcement data
             • The skills necessary to evaluate the efficiencies of web-based analytic services
             • How to access, extract and use data when making enforcement decisions
            Speakers:
            • Tom Dixon, Washington State Liquor Control Board
            • Joe Kabel, Looking Glass Analytics




                                CM     Community Mobilization                       ES      Environmental Strategies                     R        Research
     TRACK KEY:                 E      Enforcement                                  PSP     Population-specific Programs                  Y        Youth

28
INTERACTIVE WORKSHOP DESCRIPTIONS
FRIDAY, AUGUST 3                                                                                       8:00 AM - 9:00 AM (C SERIES)
C1   The Power of Partnership: Westchester County’s Experience with Coordinated Enforcement Efforts (E) ------ Salons 13 & 14
     This workshop highlights the components of a coordinated effort to prevent underage drinking in Westchester County, New York. With close to 1 million
     residents, Westchester County has created a strong partnership involving the County Executive’s Office, the District Attorney’s Office, and the Department
     of Public Safety. This partnership has resulted in enhanced enforcement efforts that include a compliance check task force, “Operation Safe Prom”, DWI
     enforcement, alternative youth sentencing, and training on underage drinking party patrols and false identification. A countywide Coalition of Coalitions
     (representing 30 local coalitions) supports and augments these enforcement efforts with parent education, student advocacy groups, and PSAs.
     Participants will learn:
     • The necessary components of an effective county-wide compliance check task force
     • The importance of coalition support for enforcement operations
     • The steps for initiating similar partnerships in their home communities
     Speakers:
     • Bruce Kelly, Westchester County District Attorney’s Office
     • Thomas Meier, Westchester County Office of Drug Prevention and Stop DWI

C2   “Busting the Binge” Unique Enforcement Techniques to Address Binge Drinking in a Wisconsin
     College Town (E) ---------------------------------------------------------------------------------------------------------------- Salon 3
     During the academic year, La Crosse, Wisconsin is home to 15,000 college students – nearly 20 percent of the city’s population. With other distinctions such
     as having the “World’s Largest 6-Pack” and holding the world record for most bars per capita in one city block, the police department could no longer rely
     on traditional enforcement efforts to control an escalating binge drinking problem. Major policy changes though local ordinances (e.g., Sober Server, Keg
     Registration, and Public Intoxication) and aggressive enforcement strategies (e.g., alcohol interdiction stops and retail compliance checks) have significantly cut
     down on problems stemming from binge drinking and raised community awareness about ways to combat illegal and hazardous drinking by college students.
     Participants will learn:
     • How to identify and overcome potential “road blocks” for aggressive enforcement campaigns and major policy changes in a college community
     • Creative ways to utilize current laws and local ordinances to address existing problems stemming from illegal and hazardous drinking
     • Strategies for changing the agency culture that resists institutional and public policy changes to address illegal and hazardous drinking and related problems
     Speakers:
     • Capt. Robert Abraham, La Crosse Police Department
     • Officer Andrew (Drew) Gavrilos, La Crosse Police Department
     • Sgt. Jason Melby, La Crosse Police Department

C3   Strengthening Rural Communities: Working with Alcohol Vendors and Improving Attitudes Towards
     Responsible Beverage Service (CM) ------------------------------------------------------------------------------------------ Salon 4
     This workshop will feature the work of the Buffalo County Responsible Beverage Servers Coalition. The coalition is the only one of its kind in Nebraska and is
     comprised of over 80 liquor license holders and two law enforcement agencies. The presenter will discuss why the coalition was formed, and ways in which
     this coalition collaborates with local law enforcement to enhance local prevention efforts. The audience will learn about who and what it takes to create an
     environment in which alcohol vendors actively engage in underage drinking prevention efforts.
     Participants will learn:
     • To identify ways to incorporate alcohol vendors into the community’s prevention framework
     • To cite positive and negative outcomes that can be encountered in creating a responsible beverage servers coalition
     • To prioritize collaboration with law enforcement to help prevent underage drinking
     Speaker:
     • Amy Meier, The Buffalo County Prevention Advisory Council




                            CM     Community Mobilization                       ES      Environmental Strategies                     R       Research
 TRACK KEY:                 E      Enforcement                                  PSP     Population-specific Programs                  Y       Youth

                                                                                                                                                                          29
     INTERACTIVE WORKSHOP DESCRIPTIONS
     C4   Reducing Underage Drinking Among Arizona College Students: A Statewide Approach (PSP) -------------------- Salons 5 & 6
          This session will provide information about current state and national statistics on alcohol use among college students. Participants in this session will learn
          about the social-ecological model that provides the framework for developing and implementing programming within Arizona’s universities and in statewide
          efforts. The majority of the session will be spent describing the evidence-based programming provided at each of Arizona’s public universities (Arizona State
          University, Northern Arizona University and University of Arizona) and joint programming provided across these institutions. Emphasis will be placed on why
          these programs were selected, what the research/evaluation data has shown us about effectiveness, and future plans.
          Participants will learn:
          • To describe alcohol-related data for college students
          • How the social-ecological model being used to direct programming at Arizona’s Institutions of Higher Education might be applied to other contexts
          • How the evidence-based strategies Arizona’s three public universities might work for the populations/issues in home communities
          Speaker:
          • Peggy Glider, University of Arizona

     C5   Building a Business By Encouraging Youth Athlete Access (E) -------------------------------------------------------- Salons 1 & 2
          When the owner of an alcohol establishment on the University of Minnesota campus knowingly encouraged college athletes (many of whom were underage) to
          frequent his establishment in order to “build” his business, students and general public responded. Law enforcement was quick to react and the media captured
          criminal activity on tape. This enabled charges to be brought against those involved; charges that stuck. This session will share how enforcement and the media
          worked together for a common good. Participants will also learn about the penalties imposed on the establishment owner and the athletes.
          Participants will learn:
          • How law enforcement and media can effectively work together for a common cause
          • How local laws can hold alcohol businesses accountable for the unacceptable, egregious behavior of providers
          • How athletes, potential professionals, can have their lives and careers changed as a result of youth access to alcohol
          Speakers:
          • Agent Brian Kringen, Minnesota Department of Public Safety: Alcohol and Gaming Enforcement
          • Sgt. Kent Warnberg, Minneapolis Police Department Licensing Division

     C6   The Tide is Slowly Turning: Applying Environmental Strategies to Change Local Policy (ES) --------------------------- Salon 9
          This workshop is designed to help coalitions prepare to advocate successfully for policy change. It will present the case of the Long Beach, New York’s Coalition
          to Prevent Underage Drinking and its successful efforts to enact a Social Host ordinance; the first such ordinance in the state. Participants will learn how to
          assess the local political, social, and cultural environments that influence potential policy change, partner effectively with key stakeholders and use the media to
          move policy change forward.
          Participants will learn:
          • How to identify the components of environmental prevention and determine how to effectively utilize them in their own community
          • How to assess the local political, social, and cultural environment as they relate to risk and protective factors
          • How to partner effectively with key stakeholders and employ media advocacy to move the policy change forward
          Speakers:
          • Patricia Hincken, Long Beach Medical Center
          • John Radin, Long Beach Police Department
          • Judi Vining, Long Beach Medical Center’s Coalition to Prevent Underage Drinking




                              CM     Community Mobilization                       ES       Environmental Strategies                     R        Research
     TRACK KEY:               E      Enforcement                                  PSP      Population-specific Programs                  Y        Youth

30
INTERACTIVE WORKSHOP DESCRIPTIONS
C7   Coaching Advocacy Skills in Youth (CM) ------------------------------------------------------------------------------Salons 15 & 16
     Empowering youth involves providing knowledge, teaching the skills to use new knowledge, and then providing the opportunity to apply new skills in the real
     world. This youth-taught workshop focuses on the “skills” part of this empowerment formula. Attendees are provided techniques for teaching youth presentation
     skills and other media and communication skills. Through audience participation, these skills are then applied to simulated situations, such as: a press
     conference, legislative testimony, classroom presentation, a theatrical skit or radio ad. This workshop is ideal for adults who work with youth or youth who would
     like to speak more effectively.
     Participants will learn:
     • To identify the four core elements, or skill areas, of a verbal presentation
     • To replicate four or more exercises designed to prepare youth to apply these skills in a persuasive (e.g. legislative), teaching, or theatrical setting
     Speakers:
     • Vicki Hebert, Dover Youth to Youth
     • Molly Martuscello, Dover Youth to Youth
     • Stephen Ross, Dover Youth to Youth

C8   Improving Merchant Education in Your State: A Look at the PREP Program Developed in South Carolina (ES) ------ Salon 10
     The Palmetto Retailers Education Program (PREP) is a short course that helps reduce underage access to alcohol and tobacco products in communities while
     also lowering the liability risks for businesses and their employees. The curriculum provides managers and servers/sellers with the knowledge and skills to
     comply with state-, community- and establishment-level alcohol and tobacco policies, and to avoid the potential consequences of failing to comply with those
     policies. Participants will learn how to adapt and replicate this program in home communities and states.
     Participants will learn:
     • About the South Carolina Palmetto Retailers Education Program and relevant materials
     • How to replicate the South Carolina PREP program elsewhere
     • About the evaluation of the South Carolina PREP
     Speakers:
     • Kevin Grindstaff, LRADAC, The Behavioral Health Center of the Midlands
     • Dawn Hancock, Circle Park Behavioral Health Services
     • Michelle Nienhius, South Carolina Department of Alcohol & Other Drug Abuse Services

C9   E-Enforcement: Using Social Networking Sites, Chat Rooms, and Instant Messaging to Counter the
     Underage Party Scene (E) ------------------------------------------------------------------------------------------------- Signature 2
     E-technology is the number one communication tool used by our youth. This interactive workshop will train attendees to use innovative enforcement strategies
     that leverage technology to identify problem alcohol outlets and underage drinking party locations. The information gathering strategies that will be discussed
     in this session have proven successful in enforcing underage drinking laws and deterring dangerous behavior in suburban, rural, city and college/university
     communities. Participants will learn the basics of social networking on the web and be able to apply it in the prevention of, and intervention into, the often tragic
     underage party scene.
     Participants will learn:
     • How to strategically create a MySpace profile as an enforcement and prevention tool
     • How social network search techniques and proactive investigative techniques complemented e-Party-Prevention strategies
     • How online undercover work identifying problem outlets and underage party locations assist prosecution
     Speaker:
     • Cmmdr. Gary Pentis, Ventura County Sheriff’s Dept.




                            CM     Community Mobilization                        ES       Environmental Strategies                      R        Research
 TRACK KEY:                 E      Enforcement                                   PSP      Population-specific Programs                   Y        Youth

                                                                                                                                                                             31
     INTERACTIVE WORKSHOP DESCRIPTIONS
     C10 Party Patrol: What Every Officer Needs to Know (E) ------------------------------------------------------------------- Salons 7 & 8
         The effectiveness of liquor law is largely dependent on the officers that enforce it. With this in mind, the Vermont Department of Liquor Control (VTDLC) has
         begun a series of programs designed to ensure that all officers are trained in liquor law. From innovative and engaging classes designed to teach new full and
         part-time officers, to workshops that provide for a department’s unique needs, the VTDLC will share with workshop participants their strategies and successes
         to help others create similar efforts in their states.
            Participants will learn:
             • How one state’s successful education of police officers is improving law enforcement
             • The challenges for implementing enforcement programs
             • How to implement programming in home communities and access resources to support your efforts
            Speakers:
            • Agent Thomas Curran, VT Department of Liquor Control
            • Jennifer Fisher, VT Department of Liquor Control
            • Agent Melanie Gaiotti, VT Department of Liquor Control

     C11 Rural Communities’ Use of Volunteers in Enforcement (E) ---------------------------------------------------------------- Salon 11
         By implementing a comprehensive strategic approach to enforcing underage drinking laws in Newport, Oregon, the community has influenced changes in both
         policies and attitudes. Use of community volunteers by law enforcement to prevent/deter and support reductions in underage drinking enforcement operations
         has been effective. Participants will learn how and why key community leaders and organizations backed the development of policies and procedures for
         volunteers to support enforcement and obtain sample documents that can be adapted for use in other communities to facilitate greater use of volunteers in
         enforcement activities.
            Participants will learn:
             • How to engage key public officials and community leaders in policy development to prevent underage drinking
             • How to develop sample policy and procedure documents that can be adapted for use in their own community
             • How community volunteers can be leveraged to prevent/deter underage drinking parties and other underage drinking-related incidents
            Speakers:
            • Barbara Dougherty, Commission on Children and Families
            • Sgt. Todd Sarazin, Newport Police Department

     C12 Mobilizing Youth Leadership – “Take It Back” (CM) -------------------------------------------------------------- Junior Ballroom F
         Through the “Take It Back” national youth movement on alcohol issues, FACE will be offering the opportunity for interested youth groups across the country to
         apply to be one of the selected hosts of a youth-led community meeting. These meetings will be sponsored by “Take It Back” and facilitated in communities
         across the country November 7th and 8th of this year. If selected, youth groups will receive a user-friendly planning package from FACE that will include a
         step-by-step planning guide, downloadable communication strategies, and a number of free resources, including a copy of the award winning film “This Place.”
         Participating youth networks will be able to communicate with one another before, during, and after the event through the Take It Back website.
            Participants will learn:
             • To empower youth to create change in their communities on alcohol issues related to underage drinking
             • To capture the diverse knowledge and skills of youth and provide a way for them to share, learn, mobilize, and act on alcohol issues that affect youth
             • To unify youth from diverse networks to come together and act with one voice and launch the “Take It Back” youth movement on a national scale
            Speaker:
            • Penny Norton, FACE




                                CM     Community Mobilization                       ES       Environmental Strategies                    R        Research
     TRACK KEY:                 E      Enforcement                                  PSP      Population-specific Programs                 Y        Youth

32
INTERACTIVE WORKSHOP DESCRIPTIONS
FRIDAY, AUGUST 3                                                                                   10:45 AM -12:00 PM (D SERIES)
D1   Alcohol and Adolescent Brain Development (CM) -----------------------------------------------------------------------------------
     This presentation will show how scientists, through MRI technology, have discovered that adolescent brain development occurs over a two-phased period in the

                                                                                     ED
     first 25 years of life. Most development takes place in the frontal lobe of the brain which is the “CEO” of one’s brain, responsible for a multitude of functions.
                                                                                   L
     When alcohol or other drugs are introduced into the system of an adolescent, they can actually interrupt the process of brain development and thereby impair

                                                                    EL
     learning. Participants will learn how alcohol effects on frontal lobe development manifests itself in lasting effects on the human body.
     Participants will learn:
                                                                  C
                                                 AN
     • The difference between growth and development with respect to one’s brain
     • How development of the adolescent brain takes place according to a prescribed schedule
                                               C
     • How alcohol can have a serious impact on primarily frontal lobe development
     Speaker:
     • Lyndon Kacick, Southwest Chemical Dependency Program

D2   Blazing New Trails in Texas: Utilizing Statewide Initiatives (CM) ---------------------------------------------------------- Salon 3
     This workshop will share how universities, community coalitions, and state agencies have collaborated to address problems and solutions of underage drinking
     on college campuses. A series of “think tanks” representing stakeholders determined that university staff should be trained in enforcement and adjudication of
     policies, and state agencies provided funding to train 97 college prevention teams. Comparison of Core Survey data between 2003 and 2006 show a reduction
     in college drinking at colleges receiving training and a lower consumption rate at those colleges compared to the national average. Participants will learn how to
     replicate the Texas example in their states.
     Participants will learn:
     • The value of concerted effort of collaboration to change the campus and community environment
     • The value of utilizing think tanks of key stakeholders to recommend environmental strategies for effective prevention program
     • How to recruit key stakeholders and techniques in organizing a successful think tank
     Speakers:
     • Deborah Dixon, Texas Alcoholic Beverage Commission
     • Mary Hill, Texas Higher Education Initatives

D3   Affecting Alcohol Attitudes in a Small/Rural Community (CM) ------------------------------------------------------------- Salon 2
     During the past three years, the Mercer County Substance Abuse Prevention Coalition has identified underage drinking as its number one initiative. During this
     time the coalition has researched a variety of strategies to affect change in the county and successfully led the effort for a Social Host ordinance. The coalition
     has also worked with local restaurants on preventing sales to minors and employed many awareness tactics for both parents as well as the community in
     general. Participants in this session will learn about several workable strategies for the prevention of underage drinking that can result from community-based
     mobilization about the issue.
     Participants will learn:
     • The value of community-based mobilization for change in values regarding underage drinking
     • To identify workable strategies for their community
     • Concrete strategies and ideas they can take home to implement in their community
     Speaker:
     • Davette Baker, Mercer County Substance Abuse Prevention Coalition




                            CM     Community Mobilization                       ES       Environmental Strategies                     R       Research
 TRACK KEY:                 E      Enforcement                                  PSP      Population-specific Programs                  Y       Youth

                                                                                                                                                                           33
     INTERACTIVE WORKSHOP DESCRIPTIONS
     D4   Designing Funding and Implementing an Underage Drinking Program (E) ------------------------------------- Junior Ballroom F
          This workshop will address how to develop an underage drinking enforcement program. Participants will learn about resources to assist in determining the need
          for an enforcement program and share information about funding sources for enforcement programs. The session will also address how to design and implement
          an enforcement program based on the unique contexts of individual communities.
          Participants will learn:
          • If they need an underage enforcement program in their community
          • To identify and locate funding sources for underage enforcement projects
          • To design and implement an underage enforcement program based upon available funding and resources
          Speaker:
          • Capt. Jerry Cottrell, New Mexico State Police

     D5   Approaches to Evaluation (ES) ------------------------------------------------------------------------------------------- Salons 5 & 6
          Does the thought of evaluation make you want to run and hide? Evaluation doesn’t have to be scary. Come to this session to learn the basics of evaluation.
          Participants will learn about design and implementation of a theoretically based environmental strategy designed to reduce underage drinking by reducing
          youth’s access to alcohol. In addition, participants will learn about evaluation results and how they can be useful. Participants will have the opportunity to
          strategize about how evaluation methods can be replicated in other settings.
          Participants will learn:
          • About design and implementation of a theoretically based environmental strategy to reduce underage drinking
          • About evaluation design, methodology, and interpretation of such a program
          • About the potential for replication of the program and evaluation in other settings
          Speakers:
          • Sgt. John Ramstad, St. Paul Police Department
          • Robyn Wiesman, Minnesota Institute of Public Health

     D6   Project Graduation- A Collaborative Approach to Addressing Underage Drinking (CM) ---------------------------- Salons 7 & 8
          The Orange County Drug Free Coalition & the Florida Division of Alcoholic Beverages & Tobacco have been partnering since 2001 on Project Graduation-Reducing
          Underage Drinking. This is a prevention and enforcement initiative that engages local and state government agencies as well as media partners to address the
          seriousness of underage drinking. Participants will learn how to successfully collaborate with various agencies such as law enforcement, retailers, community
          organizations, higher education and media to raise awareness on preventing underage drinking among our businesses that serve or sell alcohol as well as the
          community.
          Participants will learn:
          • How to identify partners for reducing underage alcohol use among our high school and college students
          • About environmental strategies that can be used in their community
          • How to work with local leaders and community organizations to advocate for reducing underage alcohol use
          Speakers:
          • Capt. Mark Bong, Florida Division of Alcoholic Beverage & Tobacco
          • Carol Burkett, Orange County Drug Free Coalition

     D7   Do You Buy It? (PSP) ----------------------------------------------------------------------------------------------------------- Salon 9
          Television. Radio. Magazines. The Internet. We are surrounded by media nearly all day everyday. This interactive, media literacy session will examine the impact
          of media messages on the normalization and glamorization of alcohol use and other risk behaviors. Participants will learn about common marketing tactics and
          the art of media construction that results in behavioral impacts.
          Participants will learn:
          • To identify four examples of media marketing strategies
          • To identify possible impacts of media on behavior
          • About media construction



                              CM     Community Mobilization                      ES      Environmental Strategies                     R       Research
     TRACK KEY:               E      Enforcement                                 PSP     Population-specific Programs                  Y       Youth

34
INTERACTIVE WORKSHOP DESCRIPTIONS
       Speaker:
       • Ashley Gann, LRADAC, The Behavioral Health Center of the Midlands

D8     Youth as Effective Budget Advocates: A Case Study (CM) ------------------------------------------------------------------ Salon 1
       Prevention efforts to fight underage drinking are frequently shortchanged in Statehouses across the country. Youth can speak to legislators in unique, powerful
       and creative ways. One such effort is underway in North Dakota, where youth have mobilized to pressure the legislature to support much-needed prevention
       programs. Youth play a leading role in this campaign, securing signatures on a ballot initiative and advocating for change in press conferences, legislative
       testimony, and videos promoting the proposal. This workshop will detail those efforts, and discuss the mechanics and value of youth leadership in advocacy
       efforts.
       Participants will learn:
        • About the importance and value of youth leadership in advocacy efforts
        • About a youth organization’s advocacy efforts and the lessons it learned from them
        • The basics of successfully implementing youth leadership in advocacy work
       Speakers:
       • Lee Erickson, Northern Lights SADD
       • Jacob Holm, Northern Lights SADD
       • Penny Wells, SADD, Inc.

D9     Young People Campaigning for Policies (ES) ------------------------------------------------------------------------- Salons 13 & 14
       Young people in Marin County, California, have been recognized for being active citizens in campaigning for policies on youth access to alcohol, having advocated
       for policies on topics such as social hosts, special event permits, and prohibition of alcohol sponsorship at community events. Youth began their work by
       conducting an access survey to discover the social avenues youth are using to access alcohol. Their work involves everything from speaking at public events
       to meeting with county supervisors to get their policies passed. Participants will learn how to engage youth in developing a research-based plan to address
       underage drinking through policy change and how to provide youth with the skills to lead the charge.
       Participants will learn:
        • To connect youth-led research results with community prevention strategies
        • To understand how youth can lead campaigns
        • Tools and see what’s involved in policy passage
       Speakers:
       • Kate Chilton, Youth Leadership Institute
       • Renee Sayles, Youth Leadership Institute
       • Maureen Sedonaen, Youth Leadership Institute

D10 California Council on Alcohol Policy Links Local Advocates to State Policy Processes (CM) --------------------Salons 15 & 16
    California Council on Alcohol Policy (Cal Council) is a statewide organization that addresses alcohol availability, marketing, and protection of local control
    measures through statewide advocacy. Cal Council analyzes and prioritizes legislation, drafts position statements and talking points, monitors bills through the
    legislative process, and mobilizes advocates to act. Cal Council’s experience and legitimacy provides the access to state ABC leadership and state legislators that
    is essential to success. San Diego County Council on Alcohol Policy (SanDCCAP) has effectively engaged a broad constituency of interests as a local affiliate of
    Cal Council. This unique local/state synergy is a model for mobilizing local advocates to impact alcohol policy at the state level. Participants in this session will
    learn how to build (structure) & support (process) a state policy network, and learn how to harness the power of local advocacy efforts to influence state policy.
       Participants will learn:
        • How local alcohol issues can be affected by state policy
        • How to harness the power of local advocacy efforts to influence state policy
        • How to build (structure) & support (process) a state policy network
       Speakers:
       • Richard McGaffigan, San Diego County Council on Alcohol Policy
       • Dana Stevens, California Council on Alcohol Policy


                              CM      Community Mobilization                      ES       Environmental Strategies                    R        Research
   TRACK KEY:                 E       Enforcement                                 PSP      Population-specific Programs                 Y        Youth

                                                                                                                                                                            35
     INTERACTIVE WORKSHOP DESCRIPTIONS
     D11 Local Compliance: The Ventura Responsible Retailer Program (E) -------------------------------------------------------- Salon 4
         This workshop will feature the City of Ventura’s (CA) Responsible Retailer Program, and the innovative partnership among local law enforcement, prevention
         professionals, State ABC, civic leaders, retailers and residents that has dramatically altered the environment of alcohol sales within the last 14 months. Building
         upon a local law which changed the way new alcohol licenses are granted, Ventura now enforces new standards for ALL businesses using an “Enforcement +
         Support” approach to ensure compliance. The presentation will also share the local funding mechanism for a dedicated police officer who deals exclusively with
         alcohol-related issues.
            Participants will learn:
             • The process used to create an ordinance that gives the city local control of alcohol outlets, and funds a local police officer
             • The step-by-step approach used to engage numerous alcohol establishments in safe sales and service practices
             • The importance of collaborating with local businesses and retail associations
            Speakers:
            • Daniel Hicks, Ventura County Limits
            • Cpl. Patrick Lindsay, Ventura Police Department

     D12 Prevention and Law Enforcement: New Strategies (ES) ------------------------------------------------------------------- Salon 10
         Working in a small, affluent suburban community in Rhode Island, the Community Prevention Task Force and the Barrington Police Department have worked
         together to develop new policies and strategies to curb underage drinking and other drug use in the community.
            Speakers:
            • Chief John M. LaCross, Barrington Police Department
            • Kathleen Sullivan, Barrington Prevention Task Force

     D13 Emerging Products: Alcoholic Energy Drinks (ES) -------------------------------------------------------------------- Salons 17 & 18
         The alcohol industry must constantly come up with new products to compete in the marketplace. A disturbing trend in new products aimed at youth is alcoholic
         energy drinks. Capitalizing on the growing popularity of energy drinks among teenagers, alcoholic energy drinks consist of a variety of ingredients, including
         caffeine, guarana, taurine, ginseng, and B vitamins. However, preliminary research suggests that despite the perception of increased alertness, the energy
         ingredients do not offset the depressive effects of alcohol. This workshop will identify the companies making these products, describe the marketing tactics
         aimed at youth, and discuss strategies for preventing potential harm.
            Participants will learn:
             • To identify the key marketing tactics in promoting energy drinks to youth
             • To understand the potential harmful effects of combining alcohol with caffeine and other energy ingredients
             • To develop advocacy strategies to reduce youth exposure to these products
            Speakers:
            • Judy Cushing, Oregon Partnership
            • James Mosher, PIRE
            • Michele Simon, Marin Institute

     D14 Partnering at the Local Level: Strategies for Success ------------------------------------------------------------------ Signature 1
         Project Extra Mile is an example of a successful partnership between law enforcement and community members. In her role as Executive Director, Diane Riibe
         has been an advocate and a support to both local law enforcement and law enforcement initiatives at the national level. This session will highlight the steps
         required to build a proactive partnership and the perspective necessary to implement comprehensive enforcement initiatives successfully.
            Speaker:
            • Diane Riibe, Project Extra Mile




                                CM      Community Mobilization                       ES       Environmental Strategies                     R    Research
     TRACK KEY:                 E       Enforcement                                  PSP      Population-specific Programs                  Y    Youth

36
INTERACTIVE WORKSHOP DESCRIPTIONS
FRIDAY, AUGUST 3                                                                                        2:00 PM - 3:15 PM (E SERIES)
E1     The Disconnect Between Model Programs and Communities (R) --------------------------------------------------- Salons 17 & 18
       This workshop presentation is based on work comparing and contrasting environmentally focused evidence-based model programs. The discussion will address
       how proven efficacy trials achieve model program status that requires dissemination capabilities. Participants will learn about the challenges communities
       face when funding streams are tied to model program implementation. They will also develop an understanding of the standards of evidence or the criteria for
       efficacy, effectiveness, and dissemination. Recommendations will be presented to bridge the gap between research and practice.
       Participants will learn:
       • How to understand the challenges of implementing an environmental evidence-based practice
       • To develop a greater understanding of program fidelity
       • How to gain an understanding of the standards for evidence: the criteria for efficacy, effectiveness and dissemination
       Speaker:
       • Richard McGaffigan, PIRE

E2     Liquor S.A.V.V.Y (Saturation, Atmosphere, Venue, Violence and Youth) (E) ----------------------------------------------- Salon 3
       Surveys consistently show that the common denominators of problem bars include such things as the saturation of alcohol outlets, atmosphere within bars,
       and venues that encourage alcohol and drug use and antisocial behavior, and that these factors lead to violent bars that place our youth at risk. These factors
       know no ethnic, cultural, or economic boundaries and lead to a variety of alcohol-related problems, including youth violence, DUI, and other negative quality of
       life community outcomes. Participants in this session will learn how communities can address problem bars through collaborative approaches involving multi-
       jurisdictional enforcement.
       Participants will learn:
       • About establishment characteristics that affect violence at bars and nightclubs
       • About problematic bar characteristics controllable by licensees and applicable solutions for resolving them
       • How to understand the collaborative roles of enforcement agencies and the community in addressing problematic bars
       Speakers:
       • Det. Jeff Kornegay, Phoenix Police Dept
       • John McTernan, Phoenix Police Dept
       • Mike Meelhuysen, Phoenix Police Dept

E3     Addressing Underage Drinking through the Creation of an Alcohol Enforcement Team (CM) -------------------------- Salon 4
       This workshop will share information about the South Carolina initiative for addressing underage drinking which includes the replication of the Alcohol
       Enforcement Team (AET) model. The AET model has been recognized by SAMHSA, CSAP and OJJDP as an innovative strategy to combat underage drinking.
       The presentation will also share details about the planning, implementation, and evaluation of the initiative as well as how AET communities can mentor
       communities forming AETs. Participants will learn about guideline, tools and strategies for developing and implementing similar enforcement approaches in home
       communities and states.
       Participants will learn:
       • About the South Carolina AET model for addressing underage drinking from the perspective of the state, mentor and mentee level
       • About tools and strategies for the South Carolina AET model for addressing underage drinking
       • About the evaluation of the South Carolina AET model for addressing underage drinking
       Speakers:
       • Jane Alleva, Keystone Substance Abuse Services
       • Steven Burritt, Pacific Institute for Research and Evaluation
       • Dawn Hancock, Circle Park Behavioral Health Services




                              CM    Community Mobilization                       ES      Environmental Strategies                    R        Research
     TRACK KEY:               E     Enforcement                                  PSP     Population-specific Programs                 Y        Youth

                                                                                                                                                                          37
     INTERACTIVE WORKSHOP DESCRIPTIONS
     E4   Using the Media to Enhance Underage Drinking Prevention Efforts (CM) ------------------------------------------- Salons 7 & 8
          Reducing underage drinking through enforcement and other programs is a challenge. The effectiveness of such efforts can be significantly improved by using
          the media – including media coverage, television and radio spots, and print materials. This workshop will examine the value of the media in underage drinking
          prevention, including reference to research on the topic, and then detail real-world examples of how the media was used to enhance underage drinking
          prevention in two separate states. Actual examples of media efforts will be shared.
          Participants will learn:
          • About the importance and value of using the media as a prevention strategy to deter underage drinking
          • How one national youth organization has worked with the media to enhance underage drinking prevention
          • How the media was used to increase effectiveness of underage drinking prevention efforts in two separate states
          Speakers:
          • Jessica Smith, Arizona SADD
          • Verl Todd, Florida SADD
          • Penny Wells, SADD, Inc.

     E5   Total Community Mobilization - On the Critical Path - “The Solution” (CM) ----------------------------------------- Salons 5 & 6
          This session will feature information on how Utah agencies developed a strategic plan utilizing state, county and city governments in collaboration with private
          partners to implement a statewide media campaign and compliance check program funded by taxes on beer. Session participants will learn about the value of
          developing a strategic plan to guide efforts, identify key stakeholders, and find stable funding sources.
          Participants will learn:
          • To develop a strategic plan to include many partners
          • To find a stable funding source
          • To develop a relationship with key stakeholders such as mayors, legislators and retailers
          Speakers:
          • Art Brown, MADD Utah
          • Doug Murakami, Utah Department of Alcoholic Beverage Control
          • Teri Pectol, Utah Highway Safety Office

     E6   Addressing Community Norms in a Latino Community (PSP) -------------------------------------------------------Salons 15 & 16
          Youth in Fresno, California conducted research and developed strategies to address social access to alcohol as part of a Prevention Youth Council. Youth
          researched their own predominantly Latino communities and identified a social norm for young people to drink at family events such as baptisms and
          quinceañeras. In response to these findings, youth talked to community members and developed a campaign in which parents sign pledges that they will not
          support youth drinking. The youth are also pursuing a social host policy for their community. Session participants will learn how environmental prevention
          strategies have been adapted for a Latino community context and how to involve youth in social host policy efforts.
          Participants will learn:
          • To review the process youth used for conducting research in their communities
          • How to adapt environmental prevention strategies to specific cultural contexts in communities
          • How to involve youth in a social host campaign
          Speakers:
          • Eduardo Gonzalez, Youth Leadership Institute
          • Maureen Sedonaen, Youth Leadership Institute

     E7   Alcopops- We’re Not Buying It! (ES) ------------------------------------------------------------------------------------------ Salon 9
          Alcopops (or flavored alcoholic beverages) are popular drinks among underage drinkers. This session will focus on the California Youth Council (CYC) which
          explored ways to educate policymakers about and reduce the availability of alcopops. CYC youth found that alcopops, which contain distilled spirits, are taxed in
          California erroneously. That is, they are taxed at the lower rate of a beer product than at the higher rate of a distilled spirit. CYC successfully pressed the Board
          of Equalization to re-examine their taxing policy on alcopops. Participants will learn how youth visited elected officials, submitted petitions, and convinced county
          Boards of Supervisors and school boards to pass resolutions in support of their effort at the State level.


                              CM      Community Mobilization                       ES       Environmental Strategies                      R       Research
     TRACK KEY:               E       Enforcement                                  PSP      Population-specific Programs                   Y       Youth

38
INTERACTIVE WORKSHOP DESCRIPTIONS
       Participants will learn:
        • Take home tools to do presentations themselves on alcopops
        • What three groups they want to speak to about alcopops when they return home
        • The steps necessary to mobilize their peers to show policymakers that young people care and are active in the civic process
       Speakers:
       • Jimmy Jordan, California Youth Council
       • Dr. Jim Kooler, California Friday Night Live Partnership
       • Eliana Yanger, California Youth Council

E8     Proactive Keg Regulation Enforcement - Why Wait for the Tragedy? (E) ------------------------------------------------ Salon 10
       Traditional forms of keg registration are reactive in nature. This session will provide information on a localized proactive program that provides information on
       where the parties are and with assistance from law enforcement, prevents underage drinking from occurring. Participants will learn how this approach allows
       the community to work with party hosts to prevent youth access, decrease over-intoxication, and improve overall safety at the event.
       Participants will learn:
        • The differences between reactive and proactive keg registration programs and the policies needed to develop a proactive program
        • The keg enforcement program and identify key issues in the enforcement of keg registration laws/ordinances
        • How responsible host programs can improve relations between the public and law enforcement as well as create a safer community
       Speaker:
       • Sgt. Scott Friedlein, Champaign Police Department

E9     Moving Public Policy through Media, Political Leadership, and Persistence (CM) ---------------------------Junior Ballrooom F
       Public policy change can be challenging. Participants in this session will learn about effective strategies to promote new state and community policies through
       strategic use of media, political savvy, engaging leadership at the state and local levels, and use of a participatory process in developing legislation.
       Participants will learn:
        • About major cities that have alcohol-free transit policies
        • Strategies to remove alcohol ads from bus shelters and train stations
        • How to apply First Amendment law to transit advertising
       Speakers:
       • Judy Cushing, Oregon Partnership
       • Pamela Erickson, Oregon Partnership

E10 Sustainability for Environmental Strategy Coalitions (CM) ---------------------------------------------------------- Salons 11 & 12
    Coalitions across the country are making great strides in implementing environmental strategies to reduce and prevent underage drinking. However, many
    are faced with challenges due to loss of funding. This workshop will identify key elements necessary for sustaining coalitions with or without funding, explore
    various options for alternative structures to continue the work, and offer options for innovative ways to find necessary funds. Participants will be able to identify
    methods to sustain coalition work without grant funding.
       Participants will learn:
        • To identify key motivational factors in sustaining coalitions even without funding
        • To identify strategies to sustain coalitions
        • To identify methods to sustain coalition work without grant funding
       Speaker:
       • Diana Conti, Conti Consulting Group




                              CM      Community Mobilization                       ES      Environmental Strategies                     R      Research
     TRACK KEY:               E       Enforcement                                  PSP     Population-specific Programs                  Y      Youth

                                                                                                                                                                           39
     INTERACTIVE WORKSHOP DESCRIPTIONS
     E11 Environmental Management, Policy Development and Enforcement in Higher Education (PSP) ------------------- Signature 2
         Research on preventing and reducing alcohol problems at colleges and universities and in surrounding communities point to the importance of environmental
         management strategies that include sound policies and a commitment to enforcement. This session will outline the basic concepts of environmental
         management as it is applied to campuses and college communities, the components of effective alcohol policies, and coordinated campus and community
         enforcement approaches.
            Participants will learn:
             • Environmental management principles in campus and community prevention
             • The importance of policy development
             • The role that enforcement plays in prevention
            Speakers:
            • William DeJong, Ph.D., Boston University School of Public Health
            • Steven Healy, Princeton University
            • Virginia Mackay-Smith, Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention

     E12 SNAP Teaching Prevention (Y) ------------------------------------------------------------------------------------------- Salons 1 & 2
         The purpose of this presentation is to introduce participants to SNAP programs. SNAP is a non-profit organization that provides students in grades K through
         12 with an opportunity to exercise and develop the critical thinking skills necessary for making good choices in life. SNAP facilitates youth learning and sharing
         about the consequences that can result from personal decisions on a variety of issues, including alcohol, drugs, guns, gangs, the environment and natural
         disaster. While photography is SNAP’s method of attracting students and exciting them, the core teaching of projects is enhancement of reading, writing, and
         research skills, and improving communication within the family.
            Participants will learn:
             • What is valuable to them in their life
             • What the ramifications of their actions truly are
             • What direction they want their life to take
            Speakers:
            • Dr. Edward Gartz, SNAP Student Foundation
            • Charisse Strawberry, NCADD

     E13 Got DRAMA? (Y) ---------------------------------------------------------------------------------------------------- Junior Ballrooom G
         The Lawton-Ft. Sill Youth Coalition (LFSYC) created the “Got DRAMA?” message to challenge youth to have Dreams that Rise Above Momentary Actions
         (DRAMA). The message is about promoting dreams rather than prohibiting actions and encouraging an overall improvement in the community. Members of
         LFSYC will discuss the methods used to tailor a precise message to their community, using local risk and protective factors data. An understanding of this
         methodology will allow participants to replicate the program in their community. Participants will receive an overview of the projects LFSYC has completed to
         promote its message and learn about its future plans.
            Participants will learn:
             • Strategies to create a positive prevention message for youth
             • How the Lawton-Ft Sill Youth Coalition created, implemented, and integrated the “Got DRAMA?” campaign into the Lawton-Ft Sill community
             • The role the Lawton-Ft Sill Community Coalition plays in supporting the Lawton-Ft Sill Youth Coalition and the “Got DRAMA?” campaign
            Speakers:
            • Ashley Herrin, Wichita Mountains Prevention Network: Lawton-Ft. Sill Youth Coalition
            • Kylee Johnson, Wichita Mountains Prevention Network: Lawton-Ft. Sill Youth Coalition
            • Dahnichia King, Wichita Mountains Prevention Network: Lawton-Ft. Sill Youth Coalition
            • Rebecca Pollard, Wichita Mountains Prevention Network: Lawton-Ft. Sill Youth Coalition




                                CM     Community Mobilization                      ES      Environmental Strategies                    R       Research
     TRACK KEY:                 E      Enforcement                                 PSP     Population-specific Programs                 Y       Youth

40
INTERACTIVE WORKSHOP DESCRIPTIONS
SATURDAY, AUGUST 4                                                                                        8:30 AM – 9:45 AM (F SERIES)
F1     “United We Stand” A Comprehensive Community Response to Binge Drinking in La Crosse, WI (CM) ---------------- Salon 3
       After the eighth alcohol-related drowning involving a college-aged man within a nine-year period, the residents in La Crosse, Wisconsin united to take a stand
       against binge drinking. This session will share how La Crosse utilized new legislation, non-traditional enforcement techniques, alcohol education, and an
       aggressive public information campaign to raise awareness and gain community support. Student-driven initiatives played a major role in gaining support from
       the college community, and new legislation on keg registration and public intoxication were enacted with unprecedented public support.
       Participants will learn:
       • To identify major stakeholders and maximize resources
       • How to effectively utilize resources and to involve the entire community in efforts to address alcohol related issues
       • The benefits of using a standardized “problem solving” format using the S.A.R.A. Model (Scan, Analyze, Respond, Assess) of problem solving
       Speakers:
       • Capt. Robert Abraham, La Crosse Police Department
       • Officer Andrew (Drew) Gavrilos, La Crosse Police Department
       • Sgt. Jason Melby, La Crosse Police Department

F2     From Sales Tax and Water to Alcohol: Making Underage Drinking Prevention a Priority (ES) -------------------------- Salon 4
       Working with local municipalities to prevent underage drinking can often seem a daunting task. In May 2006, the Oklahoma Department of Mental Health and
       Substance Abuse Services began working with the Oklahoma Municipal League to develop and implement a statewide initiative on underage drinking prevention
       through the Oklahoma Conference of Mayors (OCOM). The OCOM adopted underage drinking prevention as its ‘issue topic’ for the year, which was an incredible
       accomplishment considering that water issues was their topic previously. In this session, an overview of the partnership and the Action Guide for Cities that
       was presented across the state will be shared. Participants will learn how to partner with statewide initiatives to move local municipalities forward on underage
       drinking prevention.
       Participants will learn:
       • How to partner with statewide initiatives to move local municipalities forward on underage drinking prevention
       • How to adapt an Action Guide for Cities that highlights environmental change at the local level
       • To establish partnerships with non traditional sectors of the community that can have a meaningful leadership role in underage drinking prevention
       Speakers:
       • Jessica Hawkins, Oklahoma Department of Mental Health and Substance
       • Andrea LaFazia, Oklahoma Department of Mental Health and Substance

F3     Beyond Basics: Media Messages That Matter (ES) --------------------------------------------------------------------- Salon 5 & 6
       Community coalitions need a focused media strategy to reduce the problems surrounding alcohol and other drugs. This includes creating media materials such
       as news releases, opinion articles, letters to the editors, and story pitches to meet objectives. Media work is an important tool to achieve any coalition’s mission.
       In this workshop, a former journalist now in prevention will show participants how to develop effective media messages that highlight solutions instead of
       problems. This presentation is for individuals with a basic knowledge of the media, but who want insight on the best ways to pitch a story and frame a message.
       Participants will learn:
       • The difference between “news making” and media advocacy
       • To develop media materials that support coalition’s goals and objectives
       • To pitch stories to the media and get the coverage your coalition wants
       Speaker:
       • Michelle Blackston, PIRE




                              CM     Community Mobilization                        ES       Environmental Strategies                     R        Research
     TRACK KEY:               E      Enforcement                                   PSP      Population-specific Programs                  Y        Youth

                                                                                                                                                                               41
     INTERACTIVE WORKSHOP DESCRIPTIONS
     F4   “One Year Later: The Lasting Impact of an Enforcing Underage Drinking Laws Grant - A Model Collaborative
          Program in Reducing Underage Drinking” (CM) --------------------------------------------------------------------- Salons 17 & 18
          This session will focus on Yorktown, New York’s ongoing activities a year after the completion of EUDL funding. Yorktown continues to experience a high success
          rate in reducing commercial availability of alcohol to minors thanks to expanded collaboration between the Alliance for Safe Kids coalition and the Yorktown
          Police Department. This collaboration has led to the development of effective, imaginative outreach programs to the business community since EUDL funding
          ended (e.g., Adopt-A-Store). Coalition and police department members are working with schools, PTSA’s, and civic organizations to develop the Yorktown Youth
          Court, bring AOD-prevention speakers to schools, and encourage the development of additional cooperative efforts to fight this problem. Participants in this
          session will learn about what to consider when planning for life after EUDL funding.
          Participants will learn:
          • How to expand current activities to include different models changing commercial establishments’ performance vis-à-vis underage access to alcohol
          • How to develop activities initiated by OJJDP funding into sustained environmental efforts at reducing underage drinking
          • How to review current reduction programs in terms of broadening their outreach through collaboration with other community groups
          Speakers:
          • Cathryn Adler, Alliance for Safe Kids, Inc.
          • Art Lander, Alliance for Safe Kids, Inc.
          • Joan Valenstein, Alliance for Safe Kids, Inc.

     F5   DIRTY WORDS: 13 Words the Alcohol Industry Has Trouble Saying - and How to Help Them (CM) -------------------- Salon 9
          Have you ever heard the word “addiction” in a beer commercial? This session will demonstrate various techniques to counter alcohol industry promotions and
          advertising by focusing attention on the words the industry never seems to use. Youth advocates from Dover, New Hampshire will lead this workshop which will
          highlight initiatives designed to shift perceptions of alcohol and perceptions of the industry’s marketing practices. Presenters contrast advertising techniques
          with the real consequences of alcohol use (e.g., sexualized ads vs. the true story of a drunken youth being sexually assaulted after attending a party). Presenters
          will learn about replicable counter-marketing initiatives and the 8 step process for designing a radio public service announcement, or other media piece, with a
          strong counter-marketing message.
          Participants will learn:
          • To describe or replicate at least 5 different counter-advertising initiatives
          • To articulate the 8-step process for designing a radio public service announcement or other media piece with a strong counter-marketing message
          • To describe the counter-advertising campaign called “The 8 Things the Alcohol Industry Doesn’t Want You to Think About”
          Speakers:
          • Dana Mitchell, Dover Police Department
          • Lyndsey Kadziaukas, Dover Youth to Youth
          • Emily Martuscello, Dover Youth to Youth

     F6   Teamwork - Law Enforcement and Retailers Working Together to Reduce Impaired Driving and
          Underage Drinking (E) ---------------------------------------------------------------------------------------------------- Salons 7 & 8
          Law enforcement agencies in Hillsborough County, Florida are working with retail alcohol outlets to help reduce youth access to alcohol and impaired driving.
          The Hillsborough County Sheriff’s Office implemented a Responsible Vendor Program in which deputies survey each person arrested for impaired driving about
          where they were drinking. The “last drink” data is compiled into a list. A deputy visits on-premise establishments on the list to offer strategies to help reduce
          DUIs and underage drinking. The Division of Alcoholic Beverage and Tobacco also investigates establishments with underage DUIs. Retailers that cooperate,
          make policy improvements, and reduce arrests are rewarded. Workshop participants will be able to identify ways arrest data collection can be used to focus
          underage drinking enforcement efforts and be empowered to implement “last drink surveys” after DUI arrests that can result in follow-up visits to alcohol
          outlets in their own communities.
          Participants will learn:
          • How to foster collaborations between law enforcement and retail alcohol outlets to reduce youth access to alcohol and impaired driving
          • To identify ways arrest data collection can be used to focus underage drinking enforcement efforts
          • To implement the law enforcement “last drink” surveys after DUI arrests, with follow up visits to alcohol outlets




                              CM     Community Mobilization                       ES       Environmental Strategies                     R        Research
     TRACK KEY:               E      Enforcement                                  PSP      Population-specific Programs                  Y        Youth

42
INTERACTIVE WORKSHOP DESCRIPTIONS
       Speakers:
       • Lt. Keith Hamilton, Division of Alcoholic Beverage and Tobacco
       • Jim O’Connell, Seminole Hard Rock Hotel and Casino
       • Deputy Scott Sitton, Hillsborough County Sheriff’s Office

F7     Advocacy and State Alcohol Control Boards: A Vital Component in a Community’s Efforts to Prevent
       Underage Drinking (ES) ------------------------------------------------------------------------------------------------------- Salon 10
       Project Extra Mile is a statewide network of community coalitions in Nebraska working to prevent underage drinking. Coalition members have worked closely
       with the state’s alcohol control board, the Nebraska Liquor Control Commission, to encourage sound public policy to reduce youth access and availability to
       alcohol. Project Extra Mile coalitions have addressed a number of these policies, including responsible alcohol beverage service training, the classification of
       products known as Flavored Alcoholic Beverages, the regulation of “Zippers” gelatin shots and the AWOL (Alcohol Without Liquid) device, alcohol outlet density
       and administrative penalties for sales to minors. In this session, participants will develop an understanding of how citizens can be involved in liquor licensing and
       other policy issues through alcohol control boards and consider ways to act upon this new understanding.
       Participants will learn:
       • The process of citizen involvement in liquor licensing and other policy issues through alcohol control boards
       • To identify strategies that communities can undertake to become involved in alcohol control policies
       • To prioritize alcohol control board policy initiatives to undertake through a community coalition model
       Speakers:
       • Erin Baum, Project Extra Mile
       • Diane Riibe, Project Extra Mile

F8     Five Years of CAMY: What We Achieved, What We Leaned (ES) ------------------------------------------------------- Signature 2
       The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University was founded in 2002 and will end at the end of 2007. This session will focus on
       the goals and findings of the Center and on what was achieved in reducing youth exposure to alcohol advertising. Participants will also learn about the “next
       steps” after CAMY.
       Participants will learn:
       • To identify overexposure of youth to alcohol advertising on television, radio and in magazines
       • To identify and prioritize strategies for drawing attention to and reducing youth exposure to alcohol advertising at national, state and local levels
       • How to access on-line resources to help promote policy solutions that reduce youth exposure to alcohol advertising
       Speaker:
       • David Jernigan, Ph.D., Center on Alcohol Marketing and Youth (CAMY)

F9     Where’s the Party?: Modern Techniques to Locate Underage Drinking Parties (E) ---------------------------- Junior Ballroom F
       The multi-jurisdictional Alcohol Enforcement Team (AET) of Lexington and Richland Counties, South Carolina, has worked for the past five years to reduce
       access and use of alcohol by underage youth. Through this effort, the AET has identified resources of information for locating establishments that provide alcohol
       to youth as well as locations where underage youths are consuming alcohol. Participants will learn techniques and resources for locating parties and how to
       prevent them from happening. Participants will learn how to navigate new technologies to locate parties and prosecute based on this information. Participants
       will also learn how to work with community members to develop communication lines to report locations of parties and establishments that are providing alcohol
       to underage youth.
       Participants will learn:
       • What technology resources are utilized by youth in communicating future, current, and past events
       • How to develop communication lines to report locations of parties and establishments that provide alcohol to underage youth
       • How to work with law enforcement to assist with party patrol and controlled party dispersal operations
       Speakers:
       • Kevin Grindstaff, LRADAC, The Behavioral Health Center of the Midlands
       • Investigator Greg Witte, Richland County Sheriff’s Department



                              CM     Community Mobilization                        ES       Environmental Strategies                      R       Research
     TRACK KEY:               E      Enforcement                                   PSP      Population-specific Programs                   Y       Youth

                                                                                                                                                                               43
     INTERACTIVE WORKSHOP DESCRIPTIONS
     F10   Enforcing Underage Drinking Laws in Rural Pennsylvania (E) ------------------------------------------------------ Salons 13 & 14
           Four rural communities in Pennsylvania have been working to reduce underage drinking by enforcing underage drinking laws. Indiana (pop. 15,000), Lock Haven
           (pop. 9,200), Honesdale (pop. 5,000), and Wellsboro (pop. 3,200) face unique issues related to the problem of underage drinking in rural communities, including
           being small communities that host universities. Participants will learn about the successes and challenges of underage enforcement in rural communities, how
           coalitions can succeed with very limited numbers of officers, and how communities can use enforcement as a way to prevent underage drinking and change the
           perception that underage drinking is a “rite of passage.”
           Participants will learn:
           • How rural communities can be successful in enforcing underage drinking laws
           • Some of the unique problems in rural communities and techniques to successfully address those problems
           • How to identify and institute underage drinking policies (laws or ordinances)and how to adopt them in rural communities
           Speakers:
           • Patty Carroll, Valley Prevention Services
           • Tom Frisk, Wayne County Drug and Alcohol Comission
           • Cpl. Tom Winters, Lock Haven Police Department

     F11   Focus - “Prevention” (Y) -------------------------------------------------------------------------------------------------- Salons 1 & 2
           Memphis City Schools Family Resource Centers’ after school “Enforcing Underage Drinking Laws Initiative” focuses on delivering prevention strategies to help
           combat underage alcohol use. Through evidence-based practices, educational materials, community collaborations, and media support, the initiative is making
           a difference in three Memphis communities. Participants in this session will learn about the effective ways that schools in Memphis reach young people and
           inspire them to be advocates for promoting responsible drinking (that is, non-drinking) and helping to reduce the negative out-comes of high-risk drinking.
           Participants will learn about the power that students, schools, and communities have when they work together for this common cause.
           Participants will learn:
           • How the MCS EUDL Initiative has made successful changes in schools
           • Knowledge on simple techniques to recruit students into EUDL programs
           • How to engage young people in reducing the use of alcohol
           Speakers:
           • Peggy Pryor Johnson, Memphis City Schools
           • Mary Shipp, Memphis City Schools

     F12   The Voice of Youth (Y) -----------------------------------------------------------------------------------------------Junior Ballroom G
           National Organizations for Youth Safety (NOYS) brings together organizations that focus on youth safety and health to work jointly on common efforts. NOYS
           empowers youth from these organizations to work collaboratively to address a variety of safety concerns. Youth presenters will share their perspectives on
           underage drinking and its effects on youth traffic safety.
           Participants will learn:
           • The perspective of youth on underage drinking
           • To compare the perspective of adults vs. youth on underage drinking using interactive inside out picture activity
           • To present the collaborative opportunities available for organizations to address underage drinking through the NOYS Coalition
           Speaker:
           • Cheryl Neverman, NHTSA




                               CM     Community Mobilization                      ES      Environmental Strategies                     R      Research
     TRACK KEY:                E      Enforcement                                 PSP     Population-specific Programs                  Y      Youth

44
INTERACTIVE WORKSHOP DESCRIPTIONS
F13   Here Me Is!!! After High School, Where’s the Party? (CM) ----------------------------------------------------------Salons 15 & 16
      High school students are prepared for the academic environment of college, but are they prepared for the social environment? This workshop is designed for
      students, parents, and college staff who are interested in students’ successful transitioning from high school to college life. It will present Generation ME, an
      approach for preparing students for “the other education” outside the college classroom by empowering them to make healthy lifestyle choices and remain
      drug-free high school graduates who become change agents during their freshman year in college.
      Participants will learn:
      • An overview of generational theories and cycle of generational behaviors; especially Millennial and Generation “ME”
      • To use self-esteem and assertive skills of Generation ME to serve others by working with peers to reduce underage drinking
      • To recognize the potential to change the social environment by being prepared, professional, and positive to accomplish successful results
      Speakers:
      • Bill Hill, Hill & Associates
      • Nicole Ingram, Student
      • Dr. Julie Purser, Bay Area Alliance for Youth and Families

F14   From the Border to the Beach to the BYOB College Party: A Regional Approach to Alcohol Enforcement
      Partnerships that Work (ES) ---------------------------------------------------------------------------------------------- Signature 1
      San Diego County is comprised of 18 municipalities and a population of over 3 million people. In 1999 the Policy Panel urged the San Diego County Police Chiefs’
      and Sheriffs’ Association to proactively address the public health epidemic of underage drinking by commissioning the Law Enforcement Task Force on Underage
      Drinking. By uniting law enforcement across the county the Task Force establishes and strengthens community coalition partnerships and serves as an advisory
      body to the Chiefs’ and Sheriffs’ Association. Participants will learn how the Task Force implements the strategic use of news media to increase the visibility of
      enforcement operations that include minor decoys, shoulder taps, DUI enforcement, undercover operations, and party dispersals.
      Participants will learn:
      • How to establish and implement high-visibility enforcement efforts in their region
      • Multi-jurisdictional enforcement techniques to reduce the availability and use of alcohol by minors
      • To use a public health/safety approach combined with media advocacy to raise regional awareness of the importance of consistently enforcing underage
        drinking laws
      Speakers:
      • Matt Hydar, California Department of Alcoholic Beverage Control
      • Jeff Stinchcomb, Institute for Public Strategies
      • Judy Walsh-Jackson, SDSU Research Foundation




                             CM     Community Mobilization                       ES      Environmental Strategies                     R       Research
  TRACK KEY:                 E      Enforcement                                  PSP     Population-specific Programs                  Y       Youth

                                                                                                                                                                           45
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