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2010 ARABIC MEDIA PACK

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2010 ARABIC MEDIA PACK Powered By Docstoc
					2010 ARABIC MEDIA PACK
Reach the UK – and London’s – highest spending tourist group!

The IN London Arabic Edition will, in 2010, once again, give Middle Eastern visitors their very own luxury magazine published
completely in Arabic and available at the concierge desk and in-room at London’s finest hotels (30,000 copies)
IN London Arabic edition will showcase the very best that London has to offer to this highly affluent group of visitors – with the regular
sections of IN London plus special features that directly address this market’s need for what to buy, where to dine and what to see/do.
This unique addition to the MVP portfolio ensure that - if you are serious about reaching the middle eastern market whilst they stay, shop,
dine in London - then IN London Arabic edition is a MUST for 2010.
Full translation service available. Limited prime positions, section sponsorships and covers available




2010 ADVERTISING RATES & PUBLISHING SCHEDULE

Rates:                       1 Issue:                      50,000 copies annually:
                                                           Published in June,
IFC Spread                   £10,670                       2010 Includes
                                                           translation
Outside Back Cover           £7,115
                                                           service.
Inside Back Cover            £5,865
Double Page Spread           £9,485                        Deadlines:
Full Page:                   £5,335                        Ad translation – all text for
                                                           translation into Arabic must
1/2 Page:                    £3,380
                                                           be submitted by:
1/4 Page Display:            £1,725                        26th April 2010
1/4 Page Advertorial:        £1,180                        Final material:
                                                           11th May 2010




                                 IN LONDON: ARABIC EDITION is published by Morris Visitor Publications
                        2nd Floor, 233 High Holborn, London, WC1V 7DN Tel: 020 7242 5222 Fax: 020 7242 4184
                            For further information contact: Andrew Turner at andrew.turner@morriseurope.com
market facts

Middle Eastern travellers to London:
• 315,000 in 2008 and increasing yearly, 85% are repeat visitors,
  with average stays from 14 days (source: visit London)
• “Arabs stay longer and spend more than other tourists;
   outspending Americans by 60%” (source: New West End Co.)
• Luxury hotels tend to enjoy particularly high patronage during peak
  summer months
• Average spend is three times higher than the overall tourist average spend. (Source: Global Refund)
• With exception of summer season (June - Sept), arrivals are dependent on Muslim holidays.
• 14 countries, 130 million population.
• Anticipated that Arabic tourists will part win £250m in the West End between July and September 2009.




Highly affected by advertising (will come with a photo of product they are looking to purchase)
Retail – in particular fashion, clothing, watches, jewellery, shoes and accessories -
is an integral part of their visit to London.

“Unlike many foreign visitors, Middle
Eastern guests often stay for long
periods, sometimes three months or
more. Many guests travel en-mass
and we regularly see one party
occupying 20 rooms. It’s a demanding
market but increasingly important.”

Stuart Chappell
General Manager, Cumberland Hotel



“Middle Eastern countries are our biggest international
customers, accounting for 35.5% of sales. Leading countries include Saudi Arabia and United
Arab Emirates - and for the first time we have seen an increase in Libyan shoppers.”

Noel Saunders
John Lewis, Oxford Street




                                IN LONDON: ARABIC EDITION is published by Morris Visitor Publications
                        2nd Floor, 233 High Holborn, London, WC1V 7DN Tel: 020 7242 5222 Fax: 020 7242 4184
                            For further information contact: Andrew Turner at andrew.turner@morriseurope.com
                                                                                   Hotels – 30,000 copies from June 1st 2010
                                                                                   By exclusive pre-order by Head Concierge & General Manager
                                                                                   Unique coverage of all of London’s 5 and 4 Star Hotels with
                                                                                   Middle Eastern guests including:

                                                                                   • Four Seasons Hotel       • Marriott Park Lane
                                                                                   • Jumeirah Carlton Tower   • Sheraton Park Tower
                                                                                   • Hilton Park Lane         • Mandarin Oriental
                                                                                   • Royal Garden Hotel       • Berkeley Hotel
                                                                                   • Grosvenor House Hotel    • Lanesborough Hotel
                                                                                   • Dorchester Hotel         • Intercontinental Park Lane

Guaranteed Distribution : 50,000 Copies                                            • Metropolitan Hotel




HOTELS                                    W8                                  Bentley Hotel
                                                                              Millennium Gloucester Hotel
                                                                                                                  OTHER
                                          Milestone Hotel
                                          ParkCity Hotel                      Millennium Baileys
                                                                              Regency Hotel                       SE1
W1                                        Royal Garden Hotel
                                                                              Baglioni Hotel
Athenaeum Hotel                                                               Radisson Edwardian Vanderbilt       London Bridge Hospital
Browns Hotel                              W11
Chesterfield Hotel                        Hilton London Kensington            SW10                                W1
Claridges                                                                                                         Selfridges, Customer Services Lounge
Courthouse Doubletree by Hilton                                               Wyndham Grand Hotel
                                          WC1
Cumberland Hotel
Curzon Plaza Mayfair
                                          Holiday Inn Kings Cross             EC1 - EC4                           WC1
                                          Hilton London Euston                                                    Goodenough Club
Dorchester Hotel                                                              Grange City Hotel
                                          Renaissance London Chancery Court
Grosvenor House, a JW Marriott Hotel
Hilton Green Park                                                             NW1 - NW8                           STANSTED AIRPORT
Hilton Park Lane                          WC2                                                                     Harrods Aviation Ltd - Private Aircraft Hangar
Holiday Inn Mayfair                       Waldorf Hilton                      Danubius Hotel Regents Park
Hyatt Regency London - The Churchill      One Aldwych                         Landmark Hotel
Hyde Park Residences                                                          London Marriott Regents Park
                                                                              London Marriott Maida Vale
Intercontinental Park Lane                SE1
Langham Hotel                             London Bridge Hotel
Le Meridien Piccadilly                    Park Plaza Riverbank
London Marriott Grosvenor Square          Plaza on the River
London Marriott Park Lane
Mandeville Hotel
                                                                              LUXURY SERVICED APARTMENTS
Marriott Marble Arch                      SW1
Mayfair Hotel                             City Inn Westminster
Metropolitan Hotel                        Crowne Plaza, London St James       W1
Millennium Mayfair                        Halkin Hotel                        Ascott Mayfair Apartments
Park Plaza Sherlock Holmes Hotel          Jumeirah Carlton Tower Hotel        Hyde Park Residence
Radisson SAS Portman                      Jumeirah Lowndes Hotel
Ritz Hotel                                Mandarin Oriental Hyde Park         W8
Sanderson                                 Millennium Knightsbridge Hotel      Monarch House Apartments,
Sheraton Park Lane                        Rubens at the Palace                241 Kensington High St
St Georges Hotel                          Sheraton Belgravia
Thistle Marble Arch                       Sheraton Park Tower
Washington Mayfair Hotel                                                      SW3
Westbury Mayfair Hotel
                                          SW5                                 Beaufort House Apartments
                                          NH Kensington Hotel
W2                                                                            SW7
Hilton London Metropole
Hilton London Paddington                  SW7                                 Gloucester Park Apartments (CGSA)
Royal Lancaster Hotel                     Rembrandt Hotel                     Fraser Kensington Apartments
Thistle Kensington Gardens
Two Hyde Park Square




 15,000 copies will be distributed – during the peak June – Sept months – in First/Business class cabins on
 Emirates, British Airways, Kuwait Airways, Qatar Airways, BMI – all in-bound to London Heathrow.
 1,650 copies via VAC Offices in:
 Qatar, Bahrain, Kuwait, VAC (Dubai), VAE (Abu Dhabi), Saudi Arabia.
 3,350 copies into:
 Harley St. Medical Clinics, Luxury Spas, Private Clubs and Mayfair-based Grooming Salons.




                                       IN LONDON: ARABIC EDITION is published by Morris Visitor Publications
                             2nd Floor, 233 High Holborn, London, WC1V 7DN Tel: 020 7242 5222 Fax: 020 7242 4184
                                 For further information contact: Andrew Turner at andrew.turner@morriseurope.com

				
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