The 2011 Import and Export Market for Tennis, Badminton, and Similar Rackets in Germany

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					 The 2011 Import and Export
Market for Tennis, Badminton,
   and Similar Rackets in
          Germany




                                         By
                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)




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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.



                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.



                               Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.



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                                                   Contents        v


Table of Contents
1     INTRODUCTION AND METHODOLOGY                             7
2     GERMANY AND THE WORLD MARKET                             9
    2.1        Imports in Germany in 2011                      9
    2.2        Exports from Germany in 2011                   10
3     IMPORTS IN GERMANY                                      11
    3.1        Asia                                           11
       3.1.1      China                                       11
       3.1.2      Hong Kong                                   12
       3.1.3      Japan                                       13
       3.1.4      Malaysia                                    13
       3.1.5      Taiwan                                      14
       3.1.6      Vietnam                                     15
    3.2        Europe                                         16
       3.2.1      Austria                                     16
       3.2.2      Belgium                                     17
       3.2.3      France                                      18
       3.2.4      Italy                                       19
       3.2.5      the Netherlands                             19
    3.3        Latin America                                  20
       3.3.1      Mexico                                      20
    3.4        North America & the Caribbean                  20
       3.4.1      Canada                                      20
       3.4.2      the United States                           21
    3.5        the Middle East                                21
       3.5.1      Pakistan                                    21
4     EXPORTS FROM GERMANY                                    22
    4.1      Asia                                             22
       4.1.1   Hong Kong                                      22
       4.1.2   Japan                                          22
    4.2      Europe                                           23
       4.2.1   Austria                                        23
       4.2.2   Belgium                                        23
       4.2.3   Cyprus                                         24
       4.2.4   Czech Republic                                 24
       4.2.5   Denmark                                        25
       4.2.6   Finland                                        25
       4.2.7   France                                         26
       4.2.8   Greece                                         26
       4.2.9   Italy                                          27
       4.2.10 Latvia                                          27
       4.2.11 Lithuania                                       28
       4.2.12 Luxembourg                                      28
       4.2.13 Norway                                          28
       4.2.14 Romania                                         29
       4.2.15 Slovakia                                        29
       4.2.16 Slovenia                                        29
       4.2.17 Sweden                                          30
       4.2.18 the Netherlands                                 30


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                                                           Contents        vi

    4.3      North America & the Caribbean                            31
       4.3.1    the United States                                     31
    4.4      Oceana                                                   32
       4.4.1    Australia                                             32
    4.5      the Middle East                                          32
       4.5.1    Israel                                                32
       4.5.2    Saudi Arabia                                          33
5     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS          34
    5.1    Disclaimers & Safe Harbor                                  34
    5.2    ICON Group Ltd. User Agreement Provisions                  35




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                                         Tennis, Badminton, and Similar Rackets in Germany      7


1      INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on tennis, badminton, and similar
rackets in Germany face a number of questions. Which countries are supplying tennis,
badminton, and similar rackets to Germany? How important is Germany compared to others in
terms of the entire global and regional market? How much do the imports of tennis, badminton,
and similar rackets vary from one country of origin to another in Germany? On the supply side,
Germany also exports tennis, badminton, and similar rackets. Which countries receive the most
exports from Germany? How are these exports concentrated across buyers? What is the value of
these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for tennis, badminton, and similar
rackets in Germany. With the globalization of this market, managers can no longer be contented
with a local view. Nor can managers be contented with out-of-date statistics which appear
several years after the fact. I have developed a methodology, based on macroeconomic and trade
models, to estimate the market for tennis, badminton, and similar rackets for those countries
serving Germany via exports, or supplying from Germany via imports. It does so for the current
year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Germany fits into the world market for
imported and exported tennis, badminton, and similar rackets. The total level of imports and
exports on a worldwide basis, and those for Germany in particular, is estimated using a model
which aggregates across over 150 key country markets and projects these to the current year.
From there, each country represents a percent of the world market. This market is served from a
number of competitive countries of origin. Based on both demand- and supply-side dynamics,
market shares by country of origin are then calculated across each country market destination.
These shares lead to a volume of import and export values for each country and are aggregated to
regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of
both the value of each market and the share that Germany is likely to receive this year. From
these figures, rankings are calculated to allow managers to prioritize Germany compared to other
major country markets. In this way, all the figures provided in this report are forecasts that can
be combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of tennis, badminton, and
similar rackets, Chapter 3 goes into detail on imports, but for each major country of origin
serving Germany. A “major” market is defined as a country where Germany represents a
substantially large share of either imports or exports. For each major country exporting to
Germany, one can thus observe how important Germany is to that exporting country compared to
other countries of the world. Chapter 4 does the same, but for exports of tennis, badminton, and
similar rackets originating from Germany, for each major country of destination. In doing so, one
can discover the share that Germany has in each major market; this share value is often used as a
measure of competitiveness for Germany. In all cases, the total dollar volume and percentage


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                                          Tennis, Badminton, and Similar Rackets in Germany         8

share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the
total picture for imports and exports of tennis, badminton, and similar rackets to and from
Germany to and from all other major countries in the world. "Tennis, Badminton, and Similar
Rackets" as a category is defined in this report following the definition given by the United
Nations Statistics Division Classification Registry using the Standard International Trade
Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "tennis, badminton, and
similar rackets" is 89476 . For more information on this definition, please refer to the following
web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=894 .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.




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                                            Tennis, Badminton, and Similar Rackets in Germany           9


2       GERMANY AND THE WORLD MARKET
2.1         IMPORTS IN GERMANY IN 2011
         Imported Tennis, Badminton, and Similar Rackets in Germany, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
China                             1                    19,264               78.21                 78.21
the Netherlands                   2                     1,268                5.15                 83.35
Taiwan                            3                     1,075                4.36                 87.72
Japan                             4                       977                3.97                 91.69
Austria                           5                       570                2.31                 94.00
France                            6                       423                1.72                 95.72
Hong Kong                         7                       401                1.63                 97.34
the United States                 8                       194                0.79                 98.13
Belgium                           9                       142                0.58                 98.71
Italy                            10                        99                0.40                 99.11
Vietnam                          11                        97                0.39                 99.50
Mexico                           12                        60                0.24                 99.75
Malaysia                         13                        27                0.11                 99.86
Canada                           14                        21                0.09                 99.94
Pakistan                         15                        14                0.06                100.00
Total                                                  24,632              100.00                100.00
_________________________________________________________________________________________________________
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com




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                                            Tennis, Badminton, and Similar Rackets in Germany         10


2.2         EXPORTS FROM GERMANY IN 2011
        Tennis, Badminton, and Similar Rackets Exports from Germany, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
Italy                             1                     1,623               17.72                 17.72
the Netherlands                   2                     1,227               13.40                 31.11
Belgium                           3                     1,128               12.31                 43.43
France                            4                       772                8.43                 51.86

				
DOCUMENT INFO
Description: On the demand side, exporters and strategic planners focusing on tennis, badminton, and similar rackets in Germany face a number of questions. Which countries are supplying tennis, badminton, and similar rackets to Germany? How important is Germany compared to others in terms of the entire global and regional market? How much do the imports of tennis, badminton, and similar rackets vary from one country of origin to another in Germany? On the supply side, Germany also exports tennis, badminton, and similar rackets. Which countries receive the most exports from Germany? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for tennis, badminton, and similar rackets in Germany. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for tennis, badminton, and similar rackets for those countries serving Germany via exports, or supplying from Germany via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Germany fits into the world market for imported and exported tennis, badminton, and similar rackets. The total level of imports and exports on a worldwide basis, and those for Germany in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-sid
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