The 2011 Import and Export Market for Tennis, Badminton, and Similar Rackets in Czech Republic by ICONGroup


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									 The 2011 Import and Export
Market for Tennis, Badminton,
and Similar Rackets in Czech

                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)                                      ©2011 ICON Group Ltd.

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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.

                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.

Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.                                                    ©2011 ICON Group Ltd.

                           About ICON Group Ltd.
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                                                               Contents        v

Table of Contents
1     INTRODUCTION AND METHODOLOGY                                         6
2     CZECH REPUBLIC AND THE WORLD MARKET                                  8
    2.1        Imports in Czech Republic in 2011                           8
    2.2        Exports from Czech Republic in 2011                         8
3     IMPORTS IN CZECH REPUBLIC                                            9
    3.1      Asia                                                          9
       3.1.1   China                                                       9
       3.1.2   Taiwan                                                     10
    3.2      Europe                                                       11
       3.2.1   Austria                                                    11
       3.2.2   Belgium                                                    12
       3.2.3   Germany                                                    13
       3.2.4   Italy                                                      14
       3.2.5   the Netherlands                                            14
4     EXPORTS FROM CZECH REPUBLIC                                         15
    4.1        Asia                                                       15
       4.1.1     China                                                    15
       4.1.2     Japan                                                    15
    4.2        Europe                                                     16
       4.2.1     Austria                                                  16
       4.2.2     Croatia                                                  16
       4.2.3     France                                                   17
    4.3        Latin America                                              17
       4.3.1     Brazil                                                   17
       4.3.2     Mexico                                                   18
    4.4        North America & the Caribbean                              18
       4.4.1     Canada                                                   18
       4.4.2     the United States                                        19
    5.1        Disclaimers & Safe Harbor                                  20
    5.2        ICON Group Ltd. User Agreement Provisions                  21                                    ©2011 ICON Group Ltd.
                                  Tennis, Badminton, and Similar Rackets in Czech Republic     6

On the demand side, exporters and strategic planners focusing on tennis, badminton, and similar
rackets in Czech Republic face a number of questions. Which countries are supplying tennis,
badminton, and similar rackets to Czech Republic? How important is Czech Republic compared
to others in terms of the entire global and regional market? How much do the imports of tennis,
badminton, and similar rackets vary from one country of origin to another in Czech Republic?
On the supply side, Czech Republic also exports tennis, badminton, and similar rackets. Which
countries receive the most exports from Czech Republic? How are these exports concentrated
across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for tennis, badminton, and similar
rackets in Czech Republic. With the globalization of this market, managers can no longer be
contented with a local view. Nor can managers be contented with out-of-date statistics which
appear several years after the fact. I have developed a methodology, based on macroeconomic
and trade models, to estimate the market for tennis, badminton, and similar rackets for those
countries serving Czech Republic via exports, or supplying from Czech Republic via imports. It
does so for the current year based on a variety of key historical indicators and econometric

In what follows, Chapter 2 begins by summarizing where Czech Republic fits into the world
market for imported and exported tennis, badminton, and similar rackets. The total level of
imports and exports on a worldwide basis, and those for Czech Republic in particular, is
estimated using a model which aggregates across over 150 key country markets and projects
these to the current year. From there, each country represents a percent of the world market.
This market is served from a number of competitive countries of origin. Based on both demand-
and supply-side dynamics, market shares by country of origin are then calculated across each
country market destination. These shares lead to a volume of import and export values for each
country and are aggregated to regional and world totals. In doing so, we are able to obtain
maximum likelihood estimates of both the value of each market and the share that Czech
Republic is likely to receive this year. From these figures, rankings are calculated to allow
managers to prioritize Czech Republic compared to other major country markets. In this way, all
the figures provided in this report are forecasts that can be combined with internal information
sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of tennis, badminton, and
similar rackets, Chapter 3 goes into detail on imports, but for each major country of origin
serving Czech Republic. A “major” market is defined as a country where Czech Republic
represents a substantially large share of either imports or exports. For each major country
exporting to Czech Republic, one can thus observe how important Czech Republic is to that
exporting country compared to other countries of the world. Chapter 4 does the same, but for
exports of tennis, badminton, and similar rackets originating from Czech Republic, for each                                                     ©2011 ICON Group Ltd.
                                     Tennis, Badminton, and Similar Rackets in Czech Republic       7

major country of destination. In doing so, one can discover the share that Czech Republic has in
each major market; this share value is often used as a measure of competitiveness for Czech
Republic. In all cases, the total dollar volume and percentage share values by major trading
partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and
exports of tennis, badminton, and similar rackets to and from Czech Republic to and from all
other major countries in the world. "Tennis, Badminton, and Similar Rackets" as a category is
defined in this report following the definition given by the United Nations Statistics Division
Classification Registry using the Standard International Trade Classification, Revision 3 (SITC,
Rev. 3). The SITC code that defined "tennis, badminton, and similar rackets" is 89476 . For more
information on this definition, please refer to the following web site: .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.                                                        ©2011 ICON Group Ltd.
                                       Tennis, Badminton, and Similar Rackets in Czech Republic         8

      Imported Tennis, Badminton, and Similar Rackets in Czech Republic, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank          Value (000 US$)             % Share        Cumulative %
China                              1                    4,141               88.14                  88.14
the Netherlands                    2                      195                4.15                  92.29
Belgium                            3                      133                2.83                  95.13
Austria                            4                       96                2.04                  97.17
Germany                            5                       64                1.36                  98.53
Taiwan                             6                       64                1.36                  99.89
Italy                              7                        5                0.11                 100.00
Total                                                   4,698              100.00                 100.00
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011,

      Tennis, Badminton, and Similar Rackets Exports from Czech Republic, 2011
Country of Destination        Rank          Value (000 US$)             % Share        Cumulative %
the United States                  1                      309               50.91                  50.91
Canada                             2                      102               16.80                  67.71
France                             3                       87               14.33                  82.04
China                              4                       56                9.23                  91.27
Austria                            5                       25                4.12                  95.39
Japan                              6                       12                1.98                  97.36
Mexico                             7                        8                1.32                  98.68
Brazil                             8                        6                0.99                  99.67
Croatia                            9                        2                0.33                 100.00
Total                                                     607              100.00                 100.00
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011,                                                          ©2011 ICON Group Ltd.
                                      Tennis, Badminton, and Similar Rackets in Czech Republic          9

3.1         ASIA
3.1.1          China
          Tennis, Badminton, and Similar Rackets Exports from China, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
Hong Kong                         1                  107,150                21.88                 21.88
the United States                 2                  104,253                21.29                 43.17
France                            3                   51,479                10.51                 53.68
Japan                             4                   40,760                 8.32                 62.01
the Netherlands                   5                   33,102                 6.76                 68.77
Germany                           6                   19,264                 3.93                 72.70
Belgium                           7                   14,354                 2.93                 75.63
South Korea                       8                   13,129                 2.68                 78.31
Malaysia                          9                   13,076                 2.67                 80.98
Canada                           10                   10,723                 2.19                 83.17
China                            11                    9,962                 2.03                 85.21
Austria                          12                    9,548                 1.95                 87.16
Australia                        13                    8,182                 1.67                 88.83
Singapore                        14                    5,521                 1.13                 89.95
Thailand                         15  
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