The 2011 Import and Export Market for Printed Calendars and Calendar Blocks in Hong Kong by ICONGroup


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									  The 2011 Import and Export
  Market for Printed Calendars
  and Calendar Blocks in Hong

                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)                                      ©2011 ICON Group Ltd.

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this report.                                                                   ©2011 ICON Group Ltd.

                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.

                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.

Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.                                                    ©2011 ICON Group Ltd.

                           About ICON Group Ltd.
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                                                 Contents        v

Table of Contents
1     INTRODUCTION AND METHODOLOGY                           7
2     HONG KONG AND THE WORLD MARKET                         9
    2.1    Imports in Hong Kong in 2011                      9
    2.2    Exports from Hong Kong in 2011                   10
3     IMPORTS IN HONG KONG                                  11
    3.1      Asia                                           11
       3.1.1   China                                        11
       3.1.2   Japan                                        12
       3.1.3   Singapore                                    13
       3.1.4   Taiwan                                       14
    3.2      Europe                                         15
       3.2.1   Germany                                      15
       3.2.2   Italy                                        16
       3.2.3   the Netherlands                              17
    3.3      North America & the Caribbean                  18
       3.3.1   the United States                            18
4     EXPORTS FROM HONG KONG                                19
    4.1      Africa                                         19
       4.1.1   South Africa                                 19
    4.2      Asia                                           19
       4.2.1   China                                        19
       4.2.2   Indonesia                                    20
       4.2.3   Japan                                        20
       4.2.4   Malaysia                                     21
       4.2.5   Singapore                                    21
       4.2.6   South Korea                                  22
       4.2.7   Thailand                                     22
    4.3      Europe                                         23
       4.3.1   Belgium                                      23
       4.3.2   Denmark                                      23
       4.3.3   Finland                                      24
       4.3.4   France                                       25
       4.3.5   Germany                                      26
       4.3.6   Ireland                                      27
       4.3.7   Italy                                        27
       4.3.8   Latvia                                       28
       4.3.9   Norway                                       29
       4.3.10 Sweden                                        30
       4.3.11 the Netherlands                               31
    4.4      Latin America                                  32
       4.4.1   Mexico                                       32
    4.5      North America & the Caribbean                  33
       4.5.1   Canada                                       33
       4.5.2   the United States                            34
    4.6      Oceana                                         35
       4.6.1   Australia                                    35
       4.6.2   New Zealand                                  36                      ©2011 ICON Group Ltd.
                                                          Contents        vi

    5.1   Disclaimers & Safe Harbor                                  37
    5.2   ICON Group Ltd. User Agreement Provisions                  38                               ©2011 ICON Group Ltd.
                                        Printed Calendars and Calendar Blocks in Hong Kong        7

On the demand side, exporters and strategic planners focusing on printed calendars and calendar
blocks in Hong Kong face a number of questions. Which countries are supplying printed
calendars and calendar blocks to Hong Kong? How important is Hong Kong compared to others
in terms of the entire global and regional market? How much do the imports of printed calendars
and calendar blocks vary from one country of origin to another in Hong Kong? On the supply
side, Hong Kong also exports printed calendars and calendar blocks. Which countries receive the
most exports from Hong Kong? How are these exports concentrated across buyers? What is the
value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for printed calendars and calendar
blocks in Hong Kong. With the globalization of this market, managers can no longer be
contented with a local view. Nor can managers be contented with out-of-date statistics which
appear several years after the fact. I have developed a methodology, based on macroeconomic
and trade models, to estimate the market for printed calendars and calendar blocks for those
countries serving Hong Kong via exports, or supplying from Hong Kong via imports. It does so
for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Hong Kong fits into the world market
for imported and exported printed calendars and calendar blocks. The total level of imports and
exports on a worldwide basis, and those for Hong Kong in particular, is estimated using a model
which aggregates across over 150 key country markets and projects these to the current year.
From there, each country represents a percent of the world market. This market is served from a
number of competitive countries of origin. Based on both demand- and supply-side dynamics,
market shares by country of origin are then calculated across each country market destination.
These shares lead to a volume of import and export values for each country and are aggregated to
regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of
both the value of each market and the share that Hong Kong is likely to receive this year. From
these figures, rankings are calculated to allow managers to prioritize Hong Kong compared to
other major country markets. In this way, all the figures provided in this report are forecasts that
can be combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of printed calendars and
calendar blocks, Chapter 3 goes into detail on imports, but for each major country of origin
serving Hong Kong. A “major” market is defined as a country where Hong Kong represents a
substantially large share of either imports or exports. For each major country exporting to Hong
Kong, one can thus observe how important Hong Kong is to that exporting country compared to
other countries of the world. Chapter 4 does the same, but for exports of printed calendars and
calendar blocks originating from Hong Kong, for each major country of destination. In doing so,
one can discover the share that Hong Kong has in each major market; this share value is often
used as a measure of competitiveness for Hong Kong. In all cases, the total dollar volume and                                                      ©2011 ICON Group Ltd.
                                         Printed Calendars and Calendar Blocks in Hong Kong         8

percentage share values by major trading partner are provided. Combined, Chapters 3 and 4
present a the total picture for imports and exports of printed calendars and calendar blocks to and
from Hong Kong to and from all other major countries in the world. "Printed Calendars and
Calendar Blocks" as a category is defined in this report following the definition given by the
United Nations Statistics Division Classification Registry using the Standard International Trade
Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "printed calendars and
calendar blocks" is 89284 . For more information on this definition, please refer to the following
web site: .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.                                                       ©2011 ICON Group Ltd.
                                           Printed Calendars and Calendar Blocks in Hong Kong           9

2.1         IMPORTS IN HONG KONG IN 2011
        Imported Printed Calendars and Calendar Blocks in Hong Kong, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
China                              1                   20,347               94.46                 94.46
the United States                  2                      353                1.64                 96.10
Japan                              3                      334                1.55                 97.65
Germany                            4                      174                0.81                 98.45
the Netherlands                    5                      133                0.62                 99.07
Italy                              6                       96                0.45                 99.52
Singapore                          7                       75                0.35                 99.87
Taiwan                             8                       29                0.13                100.00
Total                                                  21,541              100.00                100.00
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011,                                                          ©2011 ICON Group Ltd.
                                           Printed Calendars and Calendar Blocks in Hong Kong         10

2.2         EXPORTS FROM HONG KONG IN 2011
        Printed Calendars and Calendar Blocks Exports from Hong Kong, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
the United States                 1                    10,042               66.83                 66.83
Australia                         2                     1,138                7.57                 74.40
Canada                            3                       659                4.39                 78.79
Germany                           4                       620                4.13                 82.92
Sweden                            5                       502                3.34                 86.26
Singapore                         6                       466                3.10                 89.36
China                             7                       312                2.08                 91.43
Japan                             8                       240                1.60                 93.03
France                            9                       205                1.36                 94.40
New Zealand                      10                       168                1.12                 95.51
Denmark                          11                       125                0.83                 96.35
Latvia                           12                        92                0.61                 96.96
Finland                          13                        89                0.59                 97.55
Norway                           14                        64                0.43                 97.98
the Netherlands                  15                        62                0.41                 98.39
South Africa                     16                        49                0.33                 98.72
Ireland                          17                        40                0.27                 98.98
Thailand                         18                        38           
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