CLICK TO EDIT MASTER STYLE DEMSYTIFYING ICANN ACCREDITATION

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                – Second level
                       • Third level
                            – Fourth level
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            DEMSYTIFYING ICANN ACCREDITATION
                                      Sandeep Ramchandani
                                      Director, Strategic Partnerships
                                                 LogicBoxes



http://www.logicboxes.com
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         Agenda
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    • Introduction
    1. Click to edit Master text styles
         – Second level
    2. Why consider an ICANN Accreditation?
        • Third level
             – Fourth level
    3.           » Fifth take
          What does itlevel     to get Accredited?

    4. Financial Analysis

    5. How we can help

    6. Conclusion


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      – Second level
         • Third level
            – Fourth level
     1. INTRODUCTION
                » Fifth level




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      Overview
      CLICK TO EDIT MASTER STYLE
    • Click to edit now, there have been
    For many years Master text styles a number of
    myths surrounding ICANN Accreditation, its
        – Second level
    eligibility, feasibility, pros and cons, its importance
           • Third level
    for webhosts, resellers, and the Industry as a
               – Fourth level
    whole.         » Fifth level



       Through this session, let’s try and attempt to
             Demystify ICANN Accreditation



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      – Second level
         • Third level
            – Fourth level
     2. WHY ICANN ACCREDITATION?
                » Fifth level




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      The Profit Advantage
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                                                          Expired     RGP       Deletion
             Domain Registration / Renewal   Active
                                                         1-45 Days   30 Days     5 Days
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       – Second level
      BUY AT BASE COST: Registrars buy directly from the Registries
              • Third level
                     – Fourth level
                        Average
     TLD                 » Fifth level       Registrar Cost          % Savings
                   Wholesale Cost
     .com                    8.60                     7.52              12.2%
      .net                   8.06                     5.58              30.8%
      .org                   8.94                     6.93              22.5%
     .info                   8.94                     6.93              22.5%
      .biz                   8.99                     7.03              21.8%
    .mobi                   13.46                     7.43              44.8%

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      The Profit Advantage
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                                                                             Expired        RGP               Deletion
             Domain Registration / Renewal                Active
                                                                            1-45 Days      30 Days             5 Days
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       – Second Costs of Operation
           Annual level
                                                                                           As Volumes grow,
      $150.000
                  • Third level                                                         Savings keep increasing
      $130.000         – Fourth level
      $110.000
                           » Fifth level

       $90.000                                      This gap will keep increasing
                                                   with time and domains growth
       $70.000
                    Year 1    Year 2     Year 3       Year 4       Year 5
       Registrar   $76.545   $86.534    $98.022      $111.233   $126.425
       Reseller    $88.048   $101.255   $116.443     $133.909   $153.996




          Potential Savings                          10,000                  20,000              30,000
           as a Registrar                           Domains                 Domains             Domains
            Annual Savings                           $7,892                 $21,684             $35,476
           Monthly Savings                            $658                    $1,807                 $2,956
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      The Profit Advantage
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                                                    Expired     RGP      Deletion
          Domain Registration / Renewal   Active
                                                   1-45 Days   30 Days    5 Days
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                           REGISTRY PROMOS
       – Second level
    In 2010•alone, level
             Third Registrars enjoyed:
                  – Fourth level
    • Registry Promos:
                » Fifth level
       – A certain gTLD @ as low as $0.25!

       – A premium gTLD @ $5.99

       – $1 straight off + $5 off renewals for a popular gTLD

       – All new registrations @ $1 for another gTLD

       – Achieve targets and get new registrations at $0.25 a year

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      The Profit Advantage
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                                                    Expired     RGP      Deletion
          Domain Registration / Renewal   Active
                                                   1-45 Days   30 Days    5 Days
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                           REGISTRY PROMOS
       – Second level
    In 2010•alone, level
             Third Registrars enjoyed:
                  – Fourth level
    • Registry Marketing Grants
                » Fifth level
       – Marketing grant of upto $125,000 from one of the largest
          Registries

       – Co-marketing funds worth $20,000 from another Registry

       – Upfront discount on domains + equal additional funds to
          match Registrar’s marketing budget

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       The Profit Advantage
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                                                    Expired     RGP      Deletion
          Domain Registration / Renewal   Active
                                                   1-45 Days   30 Days    5 Days
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                            REGISTRY PROMOS
        – Second level
     • Advent of level
           • Third newgtlds has forced incumbents to
               – for level
       scrambleFourthmarket share
                        » Fifth level

     • gTLD Registry sales promos must be made
       available to all ICANN Accredited Registrars
       regardless of size or domicile.




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       The Profit Advantage
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                                                     Expired     RGP      Deletion
           Domain Registration / Renewal   Active
                                                    1-45 Days   30 Days    5 Days
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                            DOMAIN PARKING
        – Second level
     • Park • Third level
            expired / coming soon / suspended domains
              – Fourth level
     • Controversial when first introduced, some went overboard
                  » Fifth level

     • Process considered fair and acceptable when done right
     • There are parking companies specialized in monetizing
       registrar and hoster traffic. Eg. Skenzo




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       The Profit Advantage
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                                                    Expired           RGP      Deletion
          Domain Registration / Renewal   Active
                                                   1-45 Days         30 Days    5 Days
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                            DOMAIN PARKING
        – Second level                                   Your LOGO




           • Third level
                  – Fourth level
                      » Fifth level




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       The Profit Advantage
       CLICK TO EDIT MASTER STYLE
                                                     Expired       RGP          Deletion
           Domain Registration / Renewal   Active
                                                    1-45 Days     30 Days        5 Days
     • Click to edit Master text styles                         SMART PARKING
        – Second level
           • Third level
     • You currently delete all domains your customers don’t renew
               – Fourth level
     • They land up with level catchers (huge business)
                   » Fifth drop

     • Registrars renew the high value, high traffic domain names

     • Your parking companies automate this process




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       The Profit Advantage
       CLICK TO EDIT MASTER STYLE
                                                     Expired       RGP          Deletion
           Domain Registration / Renewal   Active
                                                    1-45 Days     30 Days        5 Days
     • Click to edit Master text styles                         SMART PARKING
        – Second level
     • Even•ifThird level is not worth smart parking, it might be of
               the domain
                someone else.
       value to – Fourth level
                   » Fifth level
     • Offer the domain to an auction house, get your fair share

     • Process can be completely automated




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          Additional Revenue Opportunities
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                POST EXPIRY HANDLING | RESELLER VS REGISTRAR COMPARISON CHART
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     RESELLER                                                              REGISTRAR
           – Second level  Domain Expires        Domain Expires

                  • Third level                         Park
        Goes to      –Yes      level
                        FourthRenew
       Customer
                          » Fifth level              Renew        Yes
                                                                          Goes to
                             No
                                                                         Customer
                                                   No
                              Delete
                                                   Smart Park     Yes
                                                                          Renew
                                                   No
                           Available Pool
                                                    Transfer             Domain
                                                                   Yes   moved to
                                                   Fulfillment
                                                                          winner
                            Grabbed by             No
                           Auction House
                                                     Delete


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       Increased Marketability
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              Domain Names    Target
       – Second are an entry
                level            International
          • Third level point    Markets
             – Fourth level
                 » Fifth level
              Build a Reseller   Differentiation
                      Channel




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       Increased Marketability
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       – Second & Industry
       Consumer level              Every WHOIS request
          • Recognition
            Third level            promotes your brand
             – Fourth level
                 » Fifth level
                         Trust
                 =     Stability




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       Ultimate EDIT MASTER STYLE
       CLICK TO Control & Security
     • Click to edit Master textUltimate Security: Registrar
              Ultimate Control:  styles
        – SecondFreedom from
                 level                   level domain locking
               Registrar
           • Third level Policies
              – Fourth level
                  » Fifth level

            Consolidate domains          Access to all Registry
                under your own             commands, emails
                       Registrar             and notifications




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       Ultimate EDIT MASTER STYLE
       CLICK TO Control & Security
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       – Second level
           • Own your
             Third level           Treat VIP domains
               – (completely)
      Customers Fourth level          deservingly
                  » Fifth level




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       Miscellaneous Advantages
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       – Second level
          • Third level
              – Fourth level
     •            » in industry
       ParticipateFifth level   policy formation
     • Make a direct impact on rules and
       regulations that directly affect your business
     • Network with and learn from the exclusive
       set of elite Registrar businesses from around
       the world

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       CLICK TO EDIT MASTER STYLE
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       – Second level
          • Third level
             – Fourth level
      3. BECOMING AN ICANN
                 » Fifth level

         ACCREDITED REGISTRAR




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         Documents Required
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       Application Form text styles
     •  – Second level
       Working Capital to the tune of US$70,000
           • Third level
     • Commercial level
               – Fourth
                        General Liability Insurance for
       $500K » Fifth level
     • Audited financial documents (for resellers)
     • Company Incorporation Certificate




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      Costs TO EDIT
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     • One Timelevel
        – Second ICANN Application Fee: $2,500
          • Third level
     • Annual ICANN Fee: $4,000
            – Fourth level
                 » Fifth level

     • ICANN Quarterly Variable Fee: ~$1200/yr
      (2/3rd waiver possible)

     • ICANN per domain fee: $0.18



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       – Second level
            • Third level
                – Fourth level
      4. FINANCIAL ANALYSIS
                    » Fifth level
        Is ICANN Accreditation Really Feasible?
        Let’s look closely at the numbers…




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                 Financial EDIT MASTER STYLE
                 CLICK TO Analysis
     Domain Volumes 15,000         Annual Growth % 15%
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                 Particulars               Costs as your own Registrar using LogicBoxes                Costs as a Reseller

                   – Second Per Domain
            Per Domain Costs
                             level                       Year 1             Year 2                                Year 1
                                                                                                               ESTIMATED
                                                                                                                              Year 2

           TLD         No. of Domains                   Total Cost    Total Cost + Growth   Per Domain Cost     Total Cost Total Cost
                                                                                                           ANNUAL SAVINGS
                           • Third levelRegistrar Monetization Options
            Monetization Options
                                            Cost
                                                                                                             (Conservative)
                                                                                                 Reseller Monetization Options
           .com           10,950           $7.52        $82,344            $94,696                $8.60          $94,170     $108,296
           .net                 – Fourth level
                       Registrar Cost Benefits
                             1,575       $5.58
                                                             Yearly
                                                         $8,789            $19,888
                                                                       $10,107        $8.06                 Yearly
                                                                                                                 $12,695     $14,599
             Transfer Fulfilment                         $2,100                                             $0.00
           .org              1,200
        Domain Parking Monetization
                                    » Fifth level
                                         $6.93       $8,316             $9,563
                                                         $3,000 As a Registrar
                                                                                      $8.94
                                                                                                            $0.00
                                                                                                                 $10,728     $12,337
          .info
                   Registry Promos*
                    Total     900        $6.93       $6,237
                                                         $5,100         $7,173        $8.94                  $29,888
                                                                                                              $0 $8,046
                                                                                                                   $9,253
          Promo by one of 375 largest gTLD
           .biz               the
                                 The Registrar Profit$2,636 grant $3,032 $125,000$8.99
                                         $7.03        Advantage                    $5,100
                                                                                                              A $3,371        $3,877
                                                     Marketing
                        Registry
          Total             15,000             C $108,322             $124,570                                   $129,010    $148,361

           Fixed Recurring Costs                          Year 1             Year 2                           Year 1         Year 2
        Promo by another leading gTLD Registry
           And these were just 3 examples. Othersgrant
                                   Target based marketing        $15,000
                                                          opportunities include:
     ICANN Accreditation Fee              $4,000          $4,000                                                 $0            $0
     ICANN Variable Fee                                  $1,400             $1,400                               $0            $0

          • Generous Marketing Grants onanother gTLD
     Insurance Premium Approx.
               Incentive by a major gTLD
                                        50% discount all registrations
                                                $500
                                          upsold across
                                                                   $500     $8,500                           B   $0            $0

          • Co-Marketing Activities
                Total                    D $5,900                $5,900                                          $0            $0

          • Performance Based Discounts
        Funding we helped raise for a specific client in 2010             $140,000
                      The Registrar Savings Advantage               Year 1                         Year 2
          • Heavy Renewal Discounts
                              (A + B) – for D)
        Conservative estimated savings(C + each registrar          $14,788 10,000
                                                                           $                      $17,891
          • Volume Rebates, and more…
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       CLICK TO EDIT MASTER STYLE
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       – Second level
            • Third level
                – Fourth level
      5. HOW WE HELP» Fifth level
        - About Us
        - The LogicBoxes Value Proposition
        - The Accreditation Game




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         About Us
         CLICK TO EDIT MASTER STYLE
     • Part of the Directi Group styles
       Click to edit Master text
     • Industry pioneers with over 8 years of experience
        – Second level
     •     • Accreditation success rate
       100% Third level
               – Fourth level
     • Accredited over 10% of all currently accredited
                   » Fifth level
       registrars
     • Quick Stats:
         –   LogicBoxes platform powers:
         –   Over 5 Million Domains Names
         –   Over 90 ICANN Accredited Registrars across 25 countries
         –   Market leaders (55% market share)


27
       About Us
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     • Clients include:
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        – Second level
          • Third level
             – Fourth level
                 » Fifth level




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       The LogicBoxes Value Proposition
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     • Avoid Multiple Iterations
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        – Second level
     • Acceptance of our Registrar Automation Platform
           • Third level
               – Fourth level
     • Streamlined Processes
                   » Fifth level

     • Turn-key Solution

     • Dedicated Account Manager for on-going Registrar
       Consultancy

     • Red-carpet Service and Support

29
Delay! = Miss 1 month

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                 Start
                                                                                                        End
                                                                                                 You’re Finally Live!

          You think of getting
                                                                                                 You do a final check on
           ICANN Accredited
                                                                                                your ICANN and Registry
            • Click to edit Master text styles
    Research the process, the
                                                                                                   compliant system

   requirements, the costs, etc.
                  – Second And TheforOnly steps where has some
                                                                                                  Your system finally

     We execute a 3600
                                 level all the to…ICANN
                                          that comes
                                     Prepare
                                                                                                 passes all OT&E tests

                                            And we
                                     technical changes do this in
               Is an
     Feasibility Report
              ICANN
                                                                                                 up on our ICANN
                         • Third level YouICANN to flat!in plan stated in We set youYour technical team
                                     needed for need       putquestions about the
                                               2 months business                                gets some technical
          Accreditation
            Feasible?
                                                   of
                                 6 monthssome effort your application Recognized &doubts clarified from
                                         compliance
                             – Fourth level that you save                                        Approved Registrar
                                             So              Delay!                        Delay!
                                                                                                   the Registries
                                  You Finally submit your
                                   FifthNow let’s
                                            level are
                                 » application to ICANN play the gameraises a
                                                                    ICANN                  Platform and:
     Start working on your       Time Time                                with
                                                                technical issue about          Your system passes 3
      We assist you in                                                          Pass all the OT&E Tests
                                                                                              OT&E tests and fails 2 -
      ICANN Accreditation
                                 Effort Effort
                                   ICANN Responds and
                                                                 your name servers,
                                                                                              re-schedule OT&E tests
         collating the
           Application                                            which you fix and

     documents in the
                                 Moneyable to get
                                  you're finally                                Connects you withthe 2 gTLDs
                                                                      report back                     for
                                                                                                          every
         Try and get the                the required
                                                 Money     z
                                  documentation in place
      required format
            required
                                                                    After some more               Your API integration
                                                                                   through a single technical team
Delay!
           documents
                                    When Instead you could have been
                                     Delay!               homework, you finally                    schedules an OT&E test
                                       Email ICANN since                                            for each gTLD Registry
            You can’t find an
                                                            address
                                    focusing on your business!ICANN’s
                                      you’re unsure about      concerns
         insurance provider for       how to answer some
         the specific insurance       ICANN Accreditation                                      Your tech team starts building
                required                                        Congratulations!                the automation required to
                                      application questions
                               A Single Iteration with          You’re now an                  handle ICANN & Registry rules
                                                                             We do all the
                                              prepare
      You realize that your bank you & WeICANN with a list of
                                                                   Each liaising with ICANN
                                       Email                             Registry sends  Your technical team starts
       statement and company              ICANN
                                    yourquestions about the
     financial documents aren't                                            & the Registries each Registry's
                                                                  across it's own set of  learning
     as per ICANN requirements
                                         documentation,
                                    Application etc.the
                                            insurance,
                                                                agreements and required     protocol and starts the
                                                                     documents list           integration process
Delay!
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       – Second level
          • Third level
             – Fourth level
      6. CONCLUSION
                 » Fifth level




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       Conclusion
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     • Click to edit Master text styles
                                                      +               Costs
            = level
       – Second level
          • Third
                   Domain
                       name
                                     Hosting
                                      Sales
                                                 Brand
                                                 Image
                                                           Control
                                                              &
                                                           Security
                       Sales
             – Fourth level
                 » Fifth level         +
                                 New Revenue Channels
                                   Transfer Fulfillment
                                   Domain Parking
                                    & Smart Parking

                                       +
                          Increased Reach & Market Presence
                                   Registry Grants
                                   International Markets
                                   Develops Reseller channel
32
         Conclusion
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       Partnering with a specialist
         – SecondCost
         – Lowers level
         – Shortenslevel to market
            • Third Time
         – AvoidsFourth level from hosting business
                – distraction
                   » Fifth level
     •   Do your due-diligence
         – Doesn’t help everyone
         – Work out the numbers
         – Make an informed decision

                                   Accreditation through       Easier
                                                           =   Faster
                                                               Cheaper
33
         Thank You
         CLICK TO EDIT MASTER STYLE
     • Click to no-obligations Financial Analysis for your company
         No-cost, edit Master text styles
          – Secondwithin minutes @ the LogicBoxes booth
                   level
               • Third level
                       Visit: http://www.accreditation.com/analyze/
                    – Fourth level
                            Write to us
                        » Fifth level consult@logicboxes.com


     Sandeep Ramchandani
     Director, Strategic Partnerships
     LogicBoxes


     Website: http://www.logicboxes.com
     Blog: http://blog.logicboxes.com
     Twitter: @logicboxes

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       – Second level
          • Third level
             – Fourth level
                 » Fifth level




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