Reach Messaging Signs Deal with The Cafaro Company to Use Its "Mall Buddy
2.0" Mobile App Throughout 12 Retail Mall Locations
Ashburn, VA, May 13, 2011 --(PR.com)-- Reach Messaging Inc. (Pink Sheets:RCMH), a leading
developer of industry specific mobile phone application and platform technology, today announced that
The Cafaro Company has signed an agreement to use the Company's "Mall Buddy 2.0" platform in its 12
retail mall locations located throughout the United States.
Cafaro Company is the largest privately owned shopping center development and management company
in the United States. Based in Youngstown, Ohio, Cafaro owns retail shopping centers and malls
throughout the east coast, southeast, midwest and the Pacific northwest.
Reach Messaging's "Mall Buddy 2.0" Platform is a free mobile app that consumers can download and use
when shopping at participating retail malls. The app includes features such as "Reward Zone" gift card
integration as well as other coupons and specials offered by stores in and around the mall, friend finder to
locate other users in the area, one touch access to mall security and directions the mall. As outlined in the
agreement, Reach Messaging will get a percentage of revenue generated by advertising sales to retail
stores in and around the malls.
"We are very excited to announce our first multi-mall deal and proud that it is with such a large and
well-established company such as Cafaro. We have just recently released a new improved 2.0 version of
our Mall Buddy application and believe that it will be very successful throughout Cafaro's 12 retail malls.
Mall Buddy 2.0 greatly enhances the consumer's experience by giving them access to the best coupons
and specials for them right on their phone as well as providing them the ability to locate friends, contact
mall security and several other fun and useful features," commented Shane Gau, CEO of Reach
"We believe this app represents the future of advertising and shopping for both consumers and retailers at
malls and retail centers. While this is our first multi-mall deal, Reach Messaging is actively pursuing
other opportunities and we plan to bring our Mall Buddy app to several retail malls and shopping outlets
throughout the world," continued Gau.
About Reach Messaging, Inc.
Reach Messaging Holdings Inc. helps companies extend their brands through customized mobile
applications and Bots used on instant messaging (IM) platforms. Since 2007, Reach Messaging has been
in the Bot development business for America Online (AOL), which operates on the AOL Instant
Messenger (AOLIM). The Company is transitioning to the mobile applications market and is currently
developing a variety of apps for social media platforms including Facebook and all of the major mobile
devices such as the iPhone, BlackBerry, Android and Digital Signage.
For more information, please visit www.reachmessaging.com.
Vermont Internet Design LLC
Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/324036