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COLLAB_BRIEF_07_final by wanghonghx


									2007 collab student design competition mapping modernism
2007 collab student design competition Brief: 1 of 2

event              collab will hold its Fifteenth annual student design competition at the philadelphia museum of art on
                   monday, november 12th, 2007. this year’s competition will be held in conjunction with the celebration
                   of collab’s new gallery in the museum’s Ruth and Raymond g. perelman building - the first gallery in
                   the museum’s history to be dedicated permanently to modern and contemporary design. the opening
                   exhibition, “designing modern: 1920 to the present,” takes a chronological look at the museum’s
                   collection of modern and contemporary decorative art. as always, the theme of the student design
                   competition is linked to collab’s largest annual event. this year, students are asked to consider the
                   scope of the modern design dialogue.

theme              controlling and managing content has always been a central activity of the human condition. today
                   more than ever, information mapping has become a powerful interdisciplinary strategy that links
                   ideas - locations - people - data - organizations - as well as physical and virtual environments. it
                   has become difficult to separate this activity from that which we call design. We can find mapping
                   incarnations in a myriad of forms around us.

challenge          students will design a “map” that will link associations between people, things, or events within the
                   context of the revolutionary ideas and trends in art, architecture and design that developed in the 20th
                   century and beyond. the map should communicate the student’s interpretation of the forces which
                   flowed into, through, and around modern design giving shape to its origins and output.

Judging criteria   1. creative concept (overall idea behind the submission)
                   2. conceptual execution (how well the submission translates the conceptual idea)
                   3. construction (craft of submission)
                   4. evidence of Research (how well submission incorporates historical understanding)

deliverables       1. one 24” x 36” full color, borderless, mounted presentation board which contains:
                      • a 150 word design statement that explains the research and overall idea behind the entry

                      • a final high-resolution product image (if the solution to the problem is an object)

                   2. 3d model (optional)
                   3. one cd containing:
                      • one 300dpi Jpeg at a final size of 12”x12” as shown on the mounted presentation board

                      • one microsoft Word document containing the 150 word design statement as shown on the

                        mounted presentation board
                   4. a completed registration sheet (see final page of this document) placed in a sealed envelope along
                   with the cd, securely taped to the back of the presentation board.

                   please note: each entry board must be void of any identifying characteristics representing the
                   entrant’s school or name. all entries must include all above stated components. incomplete entries
                   cannot be guaranteed for consideration.
2007 collab student design competition Brief: 2 of 2

deadline            the competition will take place on monday, november 12th at the philadelphia museum of art. all
                    entries (full-scale physical model, mounted presentation board and cd) are due at the philadelphia
                    museum of art by 9:00 a.m. students will return to the museum at 3:00 p.m. for the announcement of
                    the winners and a feedback session by the panel of judges. a reception for the students will follow.

prizes              First prize – $1,000
                    second prize – $750
                    third prize – $500
                    two Honorable mentions

announcement        students are asked to return to the philadelphia museum of art on the same day at 3:00 p.m., for the
                    announcement of the winners and a feedback session with the judges. go only to the Handicapped/
                    accessible entrance, at 3:00 p.m.
                    please proceed to seminar Room.

publication         after the competition, a selection of the winning projects will be published on the philadelphia
                    museum of art website.

Return of entries   non-winning entries should be taken home following the awards presentation at the philadelphia
                    museum of art. the museum cannot be responsible for any projects left at the museum after 5:00
                    p.m. on monday, november 12th, 2007.

                    please note: professors may photocopy this form for student use or visit collab’s website to
                    download additional copies.

eligibility         students submitting projects to the collab student design competition must be currently enrolled in
                    a college or university. entries cannot be delivered by post or by email. all students must be physically
                    present to deliver their work on the morning of the competition and be present to hear the judges
                    decisions later that day. no exceptions.
2007 collab student design competition Judges: 1 of 2

conny purtill   conny purtill is a partner in the design firm purtill Family business, which specializes in publication
                design for cultural institutions. pFb’s clients include the Fabric Workshop and museum, the Whitney
                museum of american art, the institute of contemporary art in philadelphia, the Wrong gallery, the
                new museum of contemporary art, the Hirshhorn museum and sculpture park, moca in los angeles,
                and the matthew marks gallery. the firm also works with numerous artists that include matthew
                Ritchie, terry Winters, trisha donnelly, Richard tuttle, Robert gober, Jessica Jackson Hutchins,
                carroll dunham, maurizio cattelan, Ken price, charles Ray, clare Rojas, edgar arceneaux, and
                sharon lockhart. pFb is currently working on a catalogue raisonné of carroll dunham prints with the
                addison gallery of american art; a publication of charles Ray’s new sculpture with matthew marks
                gallery; and charley 05 with the Wrong gallery. Recently, pFb was awarded “best of category” and
                an Honorable mention in the “graphics” category of id magazine’s 2007 annual design Review.

erin mulchay    erin mulcahy is an art director and designer who received her bFa from the university of michigan in
                1997. after graduation, she spent a year in minneapolis as a design fellow at the Walker art center,
                for whom she designed exhibitions, posters and catalogues. she joined urban outfitters’ in-house
                art department in 1999, where she is now art director for Retail. erin is responsible for the design
                of store displays, sign systems, graphics, in-house brand packaging, marketing, and the ever-
                changing urban outfitters logo and identity. she is also responsible for the designs of uRbn inc., the
                corporate parent of urban outfitters, anthropologie and Free people stores. to pursue her interests
                in craft and modern design, erin founded bird & banner with co-partner nicole michels, a stationery
                workshop that produces custom, handmade invitations and paper goods, with a focus on unique and
                unexpected materials and details. inspired by the birth of her daughter, erin’s latest project is “elsa
                bloom,” a line of handmade clothes for kids that use vintage or vintage-inspired fabrics and trims. she
                lives and works in south philadelphia.

dana micucci    dana micucci is a journalist based in new York who specializes in culture, art, design and travel.
                she has written for architectural digest, Veranda, House beautiful, Robb Report luxury Home,
                town & country, the new York times, international Herald tribune and the chicago tribune, among
                others, and is a new York correspondent for art & antiques magazine. she is the author of artists in
                Residence (the little bookroom), a guide to the homes and studios of eight 19th-century artists in
                and around paris; best bids: the insider’s guide to buying at auction (Viking studio); and collector’s
                Journal (the little bookroom). ms. micucci was formerly a senior publicist at christie’s, the
                international art auction house. she holds a b.a. and m.a. in english from northwestern university,
                and a certificate from columbia university’s creative Writing program, where she was a senior writing
                fellow. ms. micucci has lived and worked as a writer in paris, and has traveled widely
2007 collab student design competition Judges: 2 of 2

Julie Hirschfeld   Julie Hirschfeld is a partner at stiletto nyc, a design studio based in new York and milan with projects
                   that range from motion graphics, live action, print and environmental design. Hirschfeld graduated
                   with a bFa in painting and a ba in Russian studies from cornell university. While working as a senior
                   designer at VH1, she met designer stefanie barth. the two collaborated on pause: 59 minutes of
                   motion graphics, the first book to chronicle the history and contemporary highlights of the video
                   medium and went on to found stiletto in 2000. stiletto’s clients include mtV, conde nast, nike, Rca
                   Records, Hbo, sundance channel, Res magazine, the new York fashion collective threeasFour,
                   and several artists & boutiques in europe and america. the studio has been featured in numerous
                   international publications such as grafik magazine (uK), idea (Japan), print (us), creative Review,
                   i.d. magazine’s “40 under 30” issue, and several Victionary publications (Hong Kong); not to mention
                   books such as Restart: new systems in graphic design by christian Kuesters and emily King, and
                   new typographic design by Roger Fawcett tang. a survey of the studio’s work, both in motion and
                   print, is part of the book Fresh dialogue 3, featuring experimental design studios and published by
                   princeton architectural press in association with the aiga.

Jason alger        the career of Jason alger requires a map. after graduating from the Rhode island school of design,
                   Jason began his graphic design career with an internship in the publications department of the
                   smithsonian institution in Washington, dc. in the seven years that followed, Jason worked at three dc
                   locations of chadick + Kimball marketing communications. “life” then sent Jason west to michigan in
                   1999 where he worked with Fairly painless advertising in Holland, until he left for graduate school at
                   the minneapolis college of art and design in 2002. a serendipitous meeting in Vancouver introduced
                   him to the chair of the graphic design department at Kendall college of art and design in grand
                   Rapids, mi, where he is now an assistant professor of graphic design. beginning this fall, Jason
                   will be the director of Kendall’s in-house design studio, Konnect, that will work on projects including
                   a grand Rapids green map. When he’s not at Kendall, Jason is a partner at tiny Yam, a firm that
                   designs print materials for local and national clients.
2007 collab student design competition registration sheet

             to be completed and placed in a sealed envelope and taped securely to back of presentation

             student’s name / student’s email address

             student’s telephone number

             student’s school

             student’s professor / professor’s email

             department / program

             department secretary’s name / department secretary’s email

             by submitting an entry to this competition, the undersigned acknowledges that the work submitted is original and
             the intellectual property of the applicant. collab and the philadelphia museum of art claim no responsibility or
             accountability in any form whatsoever for any misrepresentations or other legally infringing matters of authorship.
             collab and the philadelphia museum of art hereby reserves the right to publish and reproduce images of all submissions.

             signature of student date

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