T-DMB Mobile TV

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					                                                                                 2008
Global Market Analysis and                                                     EDITION
Strategic Outlook: 2008-2012

T-DMB Mobile TV
A Global, Regional or Korean-Only Standard?

A comprehensive report on the prospects of T-DMB mobile TV
adoption around the world.



Includes:


!" A review of Eureka-147 mobile TV standards (T-DMB, DAB-IP and
   variants) including future technological developments, and updates on
   latest DAB data standards and data applications

!" A detailed review of spectrum availability in VHF Band III and L-band
   post RRC-06. Latest information on digital dividend spectrum alloca-
   tions or plans for the majority of western European countries

!" A 55-page review of T-DMB trials and commercial services around the
   world (plus information about DAB-IP trials and commercial services).
   Also provided is a detailed assessment of the prospects of T-DMB in
   each individual country and likely scenario.

!" Latest information on DAB digital radio in the core European and Asia-
   Pacific regions. This includes information on the number of multiplexes
   deployed, available services, regulatory environment and installed
   base of DAB receivers

!" Latest information about DAB data services in key countries including
   information on interactive data services in South Korea

!" Overview of T-DMB receivers and future trends and technological de-
   velopments. Detailed list and brief details of all devices.

!" Detailed profiles of main T-DMB vendors. Profiles include information
   on DAB and mobile TV products, strategic partners and major custom-
   ers and highlight their core competences, major achievements and key
   product differentiators. List of vendors include head-end and RF net-
   work suppliers, key chipset design houses plus vendors offering con-
   tent protection and content authoring solutions

!" More than 100 interviews carried out in researching this report with:      Eureca
   broadcasters, regulators, chipset manufacturers, network operators,
   receiver manufacturers, public organizations and institutions, trade
   groups, etc.
                                                                              Research
                                                                             www.eureca-research.com
  With more than 8.7 million        for competing technologies,     components all of which gives
devices sold in two years, the      such as in Europe and in China. unmatched flexibility, speed and
growth of mobile TV via T-DMB                                       economies of scale.
has been impressive and FTA         One of the key advantages of T-
T-DMB services have proved to       DMB is that it is based on the  Although fewer TV channels can
be a big hit with Korean con-       Eureka-147 DAB standard.        be carried on a 1.5 MHz Eureka-
sumers.                             There is extensive DAB network 147 DAB multiplex compared to
                                    coverage in Europe and in other an 8 MHz DVB-H or FLO multi-
T-DMB networks are being                                            plex, a DAB multiplex offers a lot
rolled out across the whole             “Will FTA T-DMB of flexibility with respect to busi-
country during 2007/08 and Ko-                                      ness model options, multiplex
rean broadcasters are entering         mobile TV services ownership and network opera-
a second phase with the launch
of a range of interactive pay-
                                       undermine DVB-H tion.
data services.                           pay services in               Broadcasters will be able to
                                                                       cost-effectively deliver a combi-
T-DMB vendors are now ag-
                                           Europe?”                    nation of radio, DAB data ser-
gressively looking for export                                          vices plus two or three TV chan-
markets around the world            parts of the world and many        nels per multiplex. An attractive
backed by considerable political    more networks will be deployed FTA service could be offered to
and financial support from the      during the next five years follow- consumers using 3-4 multi-
Korean government.                  ing the release on new spec-       plexes with a minimum of busi-
                                    trum.                              ness risk. This could provide an
However, achieving similar suc-                                        alternative to pay-services via
cess outside Korea will not be      DAB radio, data and T-DMB          competing technologies and
easy for a variety of reasons,      services share the same spec-      possibly undermine those pay-
particularly in regions where       trum, transmission protocol, in- services – as has been the case
there is strong political support   frastructure and even receiver     in South Korea!

 “T-DMB Mobile TV—A Global or Regional-Only Standard?” is a 240 page,
non-commissioned, independent report providing an objective analysis of the
  prospects of T-DMB adoption around the world during the next 5 years

Some of the Key Business Issues addressed in this report include:

!" How do European countries plan to allocate        !" What impact is EU DVB-H rhetoric having on
   VHF Band III spectrum post RRC--06?                  smaller EC member states?
!" Is FTA mobile TV via T-DMB a viable busi-         !" Which countries plan to launch digital radio
   ness for broadcasters in Korea?                      services via T-DMB?
!" Which European broadcasters have firm             !" Following the demise of BT Movio, is DAB-IP
   plans to launch T-DMB services?                      dead in Europe?
!" Can S-DMB compete against T-DMB in Korea          !" When will commercial TPEG services be
   and will it survive?                                 launched in Europe?
!" Which countries plan to launch digital radio      !" Advanced modulation technologies could
   services via DAB+?                                   double T-DMB channel capacity. When will
!" Who are the dominant T-DMB chipset design            this be available commercially?
   houses?                                           !" What is the most likely RF tuner/baseband
!" Are consumers paying for interactive data            integration roadmap for mobile TV chipsets?
   services in Korea?                                !" Which mobile TV standards are most likely to
!" Will T-DMB mobile phones be sanctioned in            be adopted in China?
   China?                                            !" How will digital dividend spectrum in in UHF
!" Which European countries plan to auction             Bands IV and V be used in Europe?
   VHF and L-band spectrum for mobile TV?            !" Which vendors are developing T-DMB/CMMB
!" Will DVB-H and DAB-IP become compatible              chipsets for the Chinese market?
   and complementary technologies in Europe?         !" Why are European DAB head-end vendors
!" Is there a viable non-phone mobile TV market         not developing T-DMB encoding equipment?
   in Europe?                                        !" How popular are TPEG services in Korea and
!" Which are the most popular T-DMB data ser-           are broadcasters generating revenues from
   vices in Korea?                                      these services?
                                    Report Contents

Outline of Report                                  in Germany (TTI data services, Mobile.info,
                                                   DIWA, Newsservice Journaline) South Korea
Abbreviations & Definitions                        (TTI services via TPEG, Broadcast Web Site Ser-
                                                   vices, EPG, KTF Interactive Data Portal); United
                                                   Kingdom (BBC data trials, Digital music
Executive Summary                                  downloads via Cliq); DAB data services in China
1. The Mobile TV Challenge                         6. T-DMB Receivers
Technical standards; Business and regulatory       Overview of T-DMB products; Mobile phone re-
challenges; Selling mobile TV to consumers         ceiver products; Car navigation units and set-
                                                   top-boxes; Handhelds (PMPs, etc.), Notebooks,
2. Spectrum Availability post RRC-06               Portable TVs, USB-based products, etc.
The GE-06 plan; Digital Dividend in Europe
(Austria, Belgium, Denmark, France, Germany,       7. Broadcast Infrastructure & Vendors
Italy, The Netherlands, Norway, Spain, Sweden,
                                             Head-end hardware description; Head-end prod-
UK); Spectrum issues: analogue TV switch-off,uct matrix; RF transmission and product matrix;
transmitter power levels; impact of WRC-07, har-
                                             Head-end vendor profiles (Digidia, Factum Elec-
monized sub-band for DVB-H, interference is- trnics, OnTimeTek, Pixtree Technologies, Inc.;
sues, revising the 2002 Maastricht Plan; spec-
                                             Radioscape, SM CNS, SomerData Ltd., Team-
trum licensing: auction or beauty contest?   Cast, VDL; C&S Microwave Co. Ltd.; RF vendor
                                             profiles (Harris Corp., Radio Frequency Systems,
3. Eureka-147 Technology Platform            KRTnet Corp., Rohde & Schwarz; Sunwoo Com-
Mobile TV via Eureka-147: T-DMB, DAB-IP and munication Co. Ltd, TeamCast, Unique Broad-
variants; T-DMB versus DAB-IP; DVB-H and T- band Systems)
DMB compared; Harmonising DVB-H and DAB-
IP; Advanced T-DMB; Data transmission via    8. Chipset Technology & Vendors
DAB; DAB applications (Broadcast Web Sites;  Chipset technology (RF tuner, Baseband and A/V
Slide Show; EPG, TPEG, BIFS, Java middleware decoding, Multimedia processors, Trends in RF
platform,); Conditional access and DRM; DAB+ and baseband integration, Software Defined Ra-
and its implications                         dio); Vendor Profiles (Analog Devices Inc., C+S
                                                   Technology Inc., Corelogic, EtherWaves, Inte-
4. Trials and Commercial Services                  grant Technologies Inc., KIES, FCI Inc., Frontier
A 55-page review of T-DMB developments in 12       Silicon, Future Waves, LG Electronics, Mirics
countries in Europe and the Asia-Pacific region.   Semiconductor, MagicEyes Digital Co. Ltd., Nex-
This chapter also provides latest information on   ilion, PnpNetwork Technologies Inc., Radio-
DAB digital radio services and planned deploy-     scape, Samsung, Samsung Electro-mechanics,
ments. Countries covered: China, Denmark,          Siano Mobile Silicon, Telechips Inc.
France, Germany, Ireland, Italy, the Netherlands,
Norway, Sweden, South Korea, Switzerland,         9. Conditional Access, Middleware,
United Kingdom, plus brief details on other coun-
                                                  Content Authoring & Vendors
tries.
                                                  CA technology options; vendors (Irdeto, NDS,
                                                  etc.); Middleware platforms; vendors (TMI, etc.)
5. DAB/TDMB Data Services                         MPEG-4-based content authoring tools; vendors
Overview of TPEG services; DAB data services      (Net&TVInc., etc.)

Companies and organizations discussed in this report include:
Analog Devices; Arqiva; BLM; BBC; BT Movio; Channel 4; Coding Technologies; Danmarks Radio; Digital
One; EBU; Factum Electronics; Fraunhofer IIG; Frontier Silicon; Imagination Technologies; Integrant
Technologies; KBS; LG Electronics; Mirics Semiconductor; Mobile Fernsehen Deutschland (MFD); Nexilion;
NRK; Panasonic; PersTel; Pure Digital; RadioScape; Samsung; SARFT; Siano Mobile Silicon; SK Teletech;
SSR SRG; Swedish Radio; TDF; Telechips; TU Media; UBC Media; Unique Interactive; VDL; WorldDMB
                          Who should buy this report?
Radio and TV broadcasters; network operators; broadcast infrastructure manufacturers; chipset de-
velopers; receiver manufacturers; mobile operators; mobile phone manufacturers; software and con-
tent providers; policy developers; regulators; advertising agencies; trade organisations; etc. who
want:

!" The most detailed and up-to-date review of T-DMB around the world including details of future
   plans for trials and commercial services
!" The latest spectrum and regulatory picture for mobile TV in Europe following RRC-06 and an
   analysis of how this will affect the choice of technologies and deployment timescales
!" Latest information and issues in the South Korean T-DMB market including details of data ser-
   vices being offered and consumer uptake
!" An update on DAB digital radio developments in the 12 core European and Asian countries
!" Detailed information on T-DMB infrastructure and chipset vendors around the world including a
   complete list of all T-DMB receivers and manufacturers

    About Eureca Research                                    About the author
Eureca Research is an international market          Gareth Owen is a Research Director at Eureca
research and consulting organization specializ-     Research. Prior to setting-up Eureca in 2003 he
ing in digital radio and mobile multimedia broad-   was an analyst at the Gartner Group for 6 years
casting technologies and services.                  and specialized in mobile data and broadcasting
                                                    technologies and services. Prior to Gartner he
Set-up by a number of ex-Gartner analysts, it       worked for many years as an R&D engineer on
has a presence in Europe and in the United          research contracts for the European Space
States.                                             Agency which culminated in a Research Fellow-
                                                    ship at ESA’s research and technology centre in
Since its formation in late 2003, Eureca has        Holland.
published a number of comprehensive reports
about mobile TV and digital radio via DAB and       He has a combined B.Sc. (Hons) in Engineering
other technologies such as DRM, HD Radio            and German, a Ph.D in Control Engineering and
and satellite radio.                                an MBA in Innovation. Strategy and Information
                                                    Technology

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Description: Mobile TV, is to use with the operating system and streaming video capabilities of smart phones, and now supports RTSP non-intelligent machine can watch TV business. Although the prospects for mobile TV business is good, but the development process and can not Yimapingchuan. Closer look at the past, some course of development of mobile data services can be found in the path of almost all the twists and turns. Considering the technology, marketing, content and users, and many other factors, the domestic mobile TV service will be the main face in the policy development process, cognitive, terminal, operation, content, standards, networks and tariffs and other barriers.