• Injury deals with physical harm or
damage to a person or property. Unjust
treatment; violation of rights; offense.
• Intentional – results from interpersonal
or self-inflicted violence
• Includes homicide, assaults, suicide, suicide
attempts, elder and child abuse, domestic
– Categories of violent acts – war, terrorism,
workplace violence, domestic violence, cultural
violence, racial violence, assault
• Unintentional – results from such
causes as motor vehicle crashes, falls,
fires, poisonings, drownings
• Total unintentional injury and adverse related
– 1996 = 94,948
– 1995 = 93,320
– 1994 = 91,437
• Total overall injury and adverse related deaths
– 1996 = 150,298
– 1995 = 150,809
– 1994 = 150,940
• Not really applicable in this category.
Regional Area Specificity
Life Cycle & Reparability
• Injuries vary – they last short-term,
long-term, or the victim’s entire life.
• Some injuries are easy to recover from
and others take a great deal of time and
effort from the victim. In other cases,
the victims never recover.
• In most occasions, victims receive
• However, sometimes experience victim
blaming because our society believes
that they were not cautious enough.
Channel of Infection
• Some intentional injuries can be
associated with the environment in
which the assailant and victim live.
• Many unintentional injuries occur in
circumstances outside of the victim’s
Unique Selling Proposition &
• Injury is the leading cause of death and disability
among children and young adults in the USA.
• Motor-vehicle crashes cause more deaths among
people aged 1 to 64 than any other type of injury.
• Homicide is the second leading cause of death for
people aged 15 to 24 and the leading cause of death
for African-American males aged 15 to 34.
• The general population but children,
minorities, and the elderly are
especially at risk for injury.
• Laws and regulations regarding injuries are
not strict enough or not enforced well.
• Our society has become increasingly violent –
some say it has to do with the improper
environment in which children are raised
• In unintentional injuries, a lack of safe guards
and education may be playing a role.
Product Line: Width
• Injury is a serious public health
problem because of its impact on the
health of Americans, including
premature death, disability, and the
burden on our health care system.
Product Line: Depth
• Injury prevention programs geared
towards the general public, especially
those at high risk.
Product Line: Diversity
• Injury prevention strategies focus primarily on
environmental design (e.g., road construction that
permits optimum visibility), product design, human
behavior, education, and legislative and regulatory
requirements that support environmental and
behavioral change. Media advocacy and mass media
campaigns geared towards the general public.
• Public health efforts to prevent injuries have been highly
successful. For example, 240,000 lives were saved
between 1966 and 1990 because of improved motor-
vehicle and highway design, increased use of safety belts
and motorcycle helmets, and enforcement of laws
regarding drinking and driving and speeding.
• This classification continues to overload
media headlines (especially in larger
cities) describing the latest crimes,
assaults, and etc.
Channels of Change
• Mass media campaigns combined with
• Media advocacy campaigns.
• Environmental design alterations.