Grid – Internet
Generation X to Drive Mobile Internet Penetration for India
According to a study by MobileYouth, the young generation is all set to spend $9
billion on Mobile-Internet by the end of 2012
As the country has already moved into an era of 3G and Wimax based
connectivity, the service providers in India now definitely have a big reason to
focus on data services and invest in technologies that deliver better Internet
experience on mobiles. According to a recent report by MobileYouth, telecom
operators are set to earn $7.7 bn from data usage by the young generation of India.
Additionally, the spend on extracting mobility focused Internet enablement by the
young population in India will cross $9 bn by 2012.
The report also throws light on some very interesting facts about the mobile usage
trends of the young mobile users in the country. According to the report, the Indian
youth are increasingly using their mobile handsets to access the Internet. Quite
interestingly, for 75% of Indian youth, their first exposure to the Internet is most
likely to be through mobile phone.
In big metros like New Delhi, Mumbai, Chennai, Bangalore etc, about 57% of
Indian youth access Internet using their handsets. As a matter of fact, mobile
Internet in India has seen a growth spurt over the past few years and is considered
to be one of the biggest contributor towards increasing the tele-density of the
country. In 2009, 53.5 million subscribers accessed Internet through their mobile
phones. Experts believe that by the end of 2011, more than 100 million mobile
subscribers are expected to access Internet using their mobile phones.
Today we are living in an era where technological advancements have taken us
towards 3G and Wimax, and hence, the number of subscribers accessing Internet
using their mobile phones is set to grow exponentially in the next few years. By
2012, about 200 mn Indian mobile subscribers are likely to be using web on their
mobile phones. Most of the operators have their 3G infrastructure ready and
serving their set of subscribers. All this is likely to make a big difference towards
delivering the much needed Internet experience inside a mobile device.