According to a study by MobileYouth, the young generation is all set to spend $9 billion on Mobile-Internet by the end of 2012
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Grid – Internet Date 13/05/2011 Generation X to Drive Mobile Internet Penetration for India According to a study by MobileYouth, the young generation is all set to spend $9 billion on Mobile-Internet by the end of 2012 As the country has already moved into an era of 3G and Wimax based connectivity, the service providers in India now definitely have a big reason to focus on data services and invest in technologies that deliver better Internet experience on mobiles. According to a recent report by MobileYouth, telecom operators are set to earn $7.7 bn from data usage by the young generation of India. Additionally, the spend on extracting mobility focused Internet enablement by the young population in India will cross $9 bn by 2012. The report also throws light on some very interesting facts about the mobile usage trends of the young mobile users in the country. According to the report, the Indian youth are increasingly using their mobile handsets to access the Internet. Quite interestingly, for 75% of Indian youth, their first exposure to the Internet is most likely to be through mobile phone. In big metros like New Delhi, Mumbai, Chennai, Bangalore etc, about 57% of Indian youth access Internet using their handsets. As a matter of fact, mobile Internet in India has seen a growth spurt over the past few years and is considered to be one of the biggest contributor towards increasing the tele-density of the country. In 2009, 53.5 million subscribers accessed Internet through their mobile phones. Experts believe that by the end of 2011, more than 100 million mobile subscribers are expected to access Internet using their mobile phones. Today we are living in an era where technological advancements have taken us towards 3G and Wimax, and hence, the number of subscribers accessing Internet using their mobile phones is set to grow exponentially in the next few years. By 2012, about 200 mn Indian mobile subscribers are likely to be using web on their mobile phones. Most of the operators have their 3G infrastructure ready and serving their set of subscribers. All this is likely to make a big difference towards delivering the much needed Internet experience inside a mobile device.