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Jive Community Media Optimization

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					Jive Media Optimization

      Search engines will index and categorize your content when you
      place targeted keywords on and around that content.

Google indexes more than just web pages so here are some guidelines for
optimizing images, videos and other content when creating online communities.




Jive community allows upload of various file types. These files are included in
Google Universal search results when indexed properly. Universal search are the
items in the “Everything” list above. When allowing users to upload content make
sure the following file types are optimized properly upon upload by including
keyword titles along with the file names (cell-culture.jpg) and additional
descriptive text that describes the image or video. File titles, as shown in Fig. 2
can then be used as headers and download links on the web page.




                         Jive file types
Image Optimization Steps

   1. Use predefined or user defined keywords to describe the image.
   2. Place a title <H> tag right before the image that is descriptive keyword of
      the content in the image. This may be the file title of the image.
   3. Place copy and links around the image using keywords and bolded text
      that describe the image. (See Fig. 3)
   4. Include ALT Tag meta data with keywords for the image. This can be
      automatically derived from the File Title upon upload. (See Fig. 3)
   5. Upload images that represent the content that is described in the Title and
      in the content on the page.
   6. Use file dimensions that add value. High quality images of larger
      dimensions (660 × 320 - 24k) will rank higher in Google. (See Fig. 1)

The following search results show how Google will display optimized images in
Universal search.

Fig 1. Optimized Image at the top of search results.




File Titles

The optimized Jive community should include a field for users to add a File Title.
This title can become the <H3> Tag header placed right before the image and/or
a link to view a larger version of the same image (or a download link for a PDF
file). The image file name should also be descriptive of the image, For Example:
animal-cell-prophase.gif. (See Fig. 2 and 3 below)
Fig 2. Shows where to include a File Title filed on a article creation form.




Fig 3. In the code the entire image section should be grouped within the same
<DIV> tag. An ALT Tag should be placed on the image and an <H3> tag should
be place around the Title.
<DIV>




                                                                               </DIV>


People are more likely to click on images and video that links when they appear
in search results. Placing keywords in and around media content with in the
right tags will help search engines identify and categorize your content. Once
properly indexed the content will appear in search results and act as “Free”
advertising linking back to your web page.

				
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posted:5/12/2011
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