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Twitter Strategy Cas Map

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					                                                       CASH MAP                                                                     TWITTER MARKETING STRATEGY

                                                              BEGIN TWITTER
                                                               MARKETING
                                                                                       It’s important to develop an overall marketing strategy to maximize the return on your time that
                                                                                       you spend on Twitter - otherwise, Twitter will turn into a productivity reducing activity
TWITTER™ MARKETING STRATEGY SUMMARY CASHMAP (1)




                                                                               1.1
                                                                DEVELOP
                                                                 TWITTER
                                                               MARKETING                                                                 You should turn your Twitter profile
                                                                STRATEGY                        Spend a few minutes to                   page into an extension of yourself and/            Utilize a set of key steps to increase the
                                                                                                configure and personalize                or your business (depending on what                awareness and exposure of your Twitter
                                                                                                your Twitter account                     brand you are promoting)                           profile to assist in building your follower base



                                                                   1.2
                                                                                                                              1.4                                  1.5                              1.6                                      1.7
                                                               HAVE TWITTER                                     CONFIGURE                                                                 SET-UP                               PROMOTE
                                                                                         YES                   YOUR TWITTER                         BRAND YOUR                          FOLLOWER
                                                                ACCOUNT?                                                                            TWITTER PAGE                                                              YOUR TWITTER
                                                                                                                ACCOUNT                                                                 INCENTIVE                               PROFILE



                                                                   NO

                                                                                                                                                          Be sure to create and offer an incentive to potential followers
                                                                                                                                                          that provides value and builds credibility and trust
                                                                               1.3
                                                                CREATE
                                                                TWITTER
                                                               ACCOUNT
                                                                                                                                                                                          One of the core features of
                                                                                     Set-up tracking mechanisms so that you                 Implement an automatic follow for             Twitter is to build your follower
                                                                                     can monitor and make decisions on the                  those users who follow you and                list in order to interact and
                                                                                     effectiveness of your Twitter efforts                  expedite your growth                          develop relationships with an
                                                                                                                                                                                          increased number of people



                                                                              1.13                         1.12                              1.11                          1.10                              1.9                             1.8
                                                               IMPLEMENT                                                                                         MANAGE
                                                                                               TRACK TWITTER                     SET-UP AUTO                   YOUR TWITTER                   BUILD YOUR                       IMPLEMENT
                                                             TWITTER STREAM                                                     FOLLOW / REPLY                FOLLOWINGS &                   FOLLOWER LIST                        TWEET
                                                              ADVERTISING                      EFFECTIVENESS                                                                                                                    STRATEGY
                                                                                                                                                                FOLLOWERS




                                                                                                                                       Consider managing the people that you are following                         Submitting a Tweet is easy but
                                                                                       Utilize the Twitter streams of other users
                                                                                                                                       as well as those that are following you by:                                 you must follow proper etiquette
                                                                TWITTER                to advertise on or generate revenue by
                                                              MARKETING                selling ad space on your Twitter stream         1) Unfollowing those who are not following you in return                    to avoid being unfollowed by
                                                             IMPLEMENTED                                                               2) Following those that are following you                                   other users
                                                                                       NOTE: Be careful when selling advertising
                                                                                       on your Twitter stream because it may           NOTE: Some people do not believe in unfollowing at all and instead
                                                                                       cause people to unfollow you                    try to engage those people who are not following them in return

                                                                                                                                                                                              STRATEGY CASHMAP
                                                  Cashmap   is a registered trademark of Cashmap Systems, LLC (http://www.Cashmap.com) - Twitter™ is a trademark of Twitter, Inc. - © 2009 All rights reserved worldwide.

				
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