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Woman-Owned Innovation Strategy Firm, Motiv, Launched

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ALEXANDRIA, Va.--(EON: Enhanced Online News)--Veteran thought leader and innovation strategist, Jeneanne Rae, launched Motiv Strategies, the first woman-owned firm completely dedicated to helping its clients drive growth and productivity through innovation. For more than twenty years, Rae, has consulted in the areas of design and innovation strategy for a vast array of S&P 500 firms as well as non-profits and government agencies. Under her leadership, Motiv’s services have been organized to a style='font-s

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									Woman-Owned Innovation Strategy Firm, Motiv,
Launched
May 12, 2011 08:03 AM Eastern Daylight Time 

ALEXANDRIA, Va.--(EON: Enhanced Online News)--Veteran thought leader and innovation strategist, Jeneanne
Rae, launched Motiv Strategies, the first woman-owned firm completely dedicated to helping its clients drive growth
and productivity through innovation.

For more than twenty years, Rae, has consulted in the areas of design and innovation strategy for a vast array of
S&P 500 firms as well as non-profits and government agencies. Under her leadership, Motiv’s services have been
organized to respond to the demands for an increased degree of innovation expected from large organizations who
serve customers and citizens alike.

“As more and more entities recognize the need to create new products, services and solutions they need help to
structure themselves appropriately to do so, and to train their people on the special tools and techniques used,” says
Rae. Among Motiv’s offerings, Service Design is expected to be one of the most important growth areas for the firm
since few consultants offer such capability building services in the United States.

For clients who need to develop specific strategies to address market opportunities, Motiv has also developed a
suite of services to help clients create new ideas and solutions fast. “We see clients needing help in three areas where
the application of innovation process and methods can make a huge difference – opportunity space identification,
growth platform development, and customer experience design,” says Rae. Motiv strategy programs will be applied
to the range of difficult problems found today in industry, non-profits and government alike. Common issues for
Motiv clients include finding the “white space” in an addressable market, building new service revenues around an
existing offering, or creating new customer experiences to drive greater satisfaction and loyalty.

As a woman-owned firm, Motiv, will take advantage of programs to support businesses of this type in both the
corporate and government sectors.

About Jeneanne Rae

Motiv’s Founder, CEO and President, Jeneanne Rae, is an internationally recognized thought leader in design and
innovation. She has published dozens of articles on Business Week Online’s Innovation channel, is a sought-after
speaker, and teaches executive education through various top-ranked business schools including Georgetown,
Columbia, and Penn State. Business Week voted Jeneanne one of its “Leaders of the Year” for her ground breaking
work in service Innovation and recognized her as one of its “Seven Magnificent Guru’s of Innovation” in its cover
story on the Creative Corporation.

Contacts
for Motiv Strategies
Tonnie Chamblee, 571-213-2434
tchamblee@designalliance.com

								
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