How to Build Links & Rank #1 for Whatever Term
By Russell Smitheram
Hi Warriors, it’s Russell Smitheram here bringin’ home the bacon on SEO
and link building. I’m mostly known for my SEO experience and got my
start online creating websites and ranking them on the first page of
Google. If you saw my $100 a Day Amazon report then you’ll relate ;-)
By the way, this isn’t rehashed garbage. This is 100%, no fluff quality
information directly from the heart of my knowledge base. Don’t knock
the page count of this guide, either. It just means I haven’t used filler
content (AKA waffling) to make my report look bigger.
Just to settle your mind, I do actually practice what I preach. I run my own
SEO services company in Cornwall, UK (Spire Five Seo) that serves large
corporate companies and the self-employed alike and SEO makes up a
large percentage of my online marketing.
Anyway, sit back and let me reveal the goods.
Let’s get stuck in! ☺
[YES] You can give this report away as long as you keep all links intact
[NO] You can’t sell it in any way or form
[NO] You can’t claim it as your own material
Step 1 – Investigate
Throughout this entire report I’m going to be using this keyword:
Term: Dog Training
Monthly Searches: 60,500 globally (exact match)
Competition: Don’t Know, Don’t Care
Ok, so we’ll assume that I’m entering the dog training niche with a dog
training blog. This keyword is a nice start and will get us a huge amount of
traffic, blog subscribers and opt-ins if I can land a page one position.
Before we go any further I just want to say that you CAN rank for any
term you want. No, it’s not dead easy. No you won’t do it over night. But
you CAN do it if you are consistent with your efforts.
Let’s investigate the site already ranking #1.
Step 1: Go to Google.com and type in ‘Dog Training’ (without the quotes).
Click on the first organic listing that shows up.
Step 2: What sort of site is it? It’s a blog, right? (Good news for us in this
Step 3: Go to Yahoo! Site Explorer. (Just Google it) Paste the domain
name of the number one ranking site into the bar and hit ‘Explore URL’.
Guess what? We can now see every link pointing to the site. It has, at this
time of writing, 1,851 back links. What does this mean? It simply means
we have to beat that number with either more links or higher quality
If we have our on-page SEO right combined with the off-page SEO (links)
correct we’ll outrank it, period.
I don’t want to hear you grumbling about the sandbox, the site age, this
excuse, that excuse. It’s BS. I’ve been doing this for too long. This is the
process I use to consult to large corporate companies that want to rank
for ‘business loans’ ETC.
Now that we’ve investigated the competing site, we’ll now start by doing
some on-page SEO for our dog training site to make sure it’s up to
Step 2 – On-Page SEO
There are some rules when it comes to on-page optimisation and you
need to follow them if you want any chance of ranking for broad terms
like we do in this example.
Rule 1 – The keyword MUST appear in the URL somewhere. For example:
Of course, there’s a good chance these are gone already but you get the
Rule 2 – The keyword MUST be in the title tag and meta description. I
don’t care what people say about this ranking factor. Some people say it
has no effect but I’ve tested it. I have a site that ranks purely based on
title tag and meta description so there. *blows raspberry*
Rule 3 – The keyword MUST appear on as many header tags as you can
and post titles.
Rule 4 – The keyword MUST appear in the first sentence of your content
and in the last sentence. Sprinkle the keyword through the body text but
don’t overdo it.
Rule 5 – The keyword MUST appear in the ALT TEXT of all images.
Rule 6 – The keyword MUST appear as anchor text linking to another
page of your site at least once somewhere on your site.
Rule 7 – You MUST link out to an authority site (Wikipedia) to a page
about your topic.
Additionally, if you’re using Wordpress you can use WP Super Cache to
happy and Google XML sitemaps to give the bots a guided tour for
So that’s on-page catered for. Let’s make a start on getting these links.
Step 3 – Link Building
Just to recap, we want to beat our competition by literally stealing the
sites links plus adding some of our own. We do this by looking through
the list of back links on Yahoo! Site Explorer to see how many of those
places we can put our link.
You know, places like other blogs, article directories, forums etc.
You won’t always be able to put your link on the same places as the
competing site which is why you want to build your own, too.
My number one rule is to start off writing press releases and submitting
them with keyword optimised anchor text linking back to your site.
Start by writing 10 press releases and submit them to free press release
http://prlog.org is a free press release site I recommend.
Once you’ve started to submit press releases move forward by writing
articles and submitting them to multiple article directories.
Just because the site has 1,851 links, it doesn’t mean we have to write
1,851 pieces of content. In fact, the aim is to write as little as possible yet
publish the articles to as many places as you can for maximum leverage.
.EDU and .GOV Back Links
These are the high quality links you’ll want to go after. Google loves sites
like this because they are of high authority because they are used by
schools, universities and government websites.
Seriously, 10 of these links are worth 100’s if not more of the low quality
article directories. Get a handful of these bad boys on board and your site
will shoot up the rankings. Here’s how:
Go to Google and type in site:.edu “post a comment”
That’ll bring up .EDU blogs that you can leave a comment on which means
one very high quality link for you! If you want to find .GOV sites just
replace the .EDU part for .GOV – simples
Here’s just a few ways to build links to beat the competitor:
• Press Releases
• Article Submissions
• Blog Commenting (.EDU & .GOV)
• Blog Commenting (Google “Your Niche +Blogs”)
• Forum Signature Links (Google “Your Niche +Forums”)
• Guest Posting on Blogs in your niche
So there you have it. Exactly how I rank for high competing keywords
simply by investigating the competing site, finding out how many and
what links are pointing to the site, then going after them by building
higher volume and higher quality links.
Now I’m not saying this is an overnight strategy. Of course it’s not. It can
take anywhere from a few months to 6 months+ of consistent link
building depending on the keyword but it works and the results are very
much worth the wait. Corporate clients pay me $1500+ per month to do
this stuff for them.
The power of this is great. Heck, even if it takes you 6-12 months to rank
for the broad term, you’ll be ranking for the smaller long-tail keyword in
the meantime anyway!
I endorse the following two WSO’s. They’ll super charge your link building
efforts and boost you to page 1 in no time!
The .EDU Backlink Annihilation Method:
Backlink Energizer WSO
Also, check out my other free report ‘How to Make $100 Per Day on
Amazon’ promoting physical products
As always, I’m here on the forums for you if you need me. Feel free to PM
me any questions and I’ll gladly get back to you.
To your success,