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					  Results of the SWOT-Analysis
        for the PV Sector
Recommendations for Action Plans

                  Dr. Murray Cameron

                 EPIA Vice-President


       I. Weiss, J. Baumann, R. Gisler and
                    J.Stierstorfer
              WIP Renewable Energies



   19th European Photovoltaic Solar Energy Conference and Exhibition
                         PARIS, 9 June 2004
            Objectives and Approach
• Analysis of existing data and information
  e.g. EPIA roadmap, PVNet,

• Close cooperation with stakeholders and facilitating exchange
  of information

• Interactive work, brainstorming and workshops




             19th European Photovoltaic Solar Energy Conference and Exhibition
                                   PARIS, 9 June 2004
                                Results
• Analysis (SWOT) as basis for strategic planning

• Alternative strategies for the European PV Industry

                             Creating a vision
                           to foster strengths,
                    to overcome weaknesses,
             to capitalize on opportunities and
                              to avoid threats
             19th European Photovoltaic Solar Energy Conference and Exhibition
                                   PARIS, 9 June 2004
 Strategy development based on SWOT Analysis
                             Strengths                          Weaknesses

                     Pursue                                 Overcome
Opportunities        opportunities fitting                  weaknesses to
                     the strengths                          pursue opportunities

                     Using the strengths                    Defensive plan:
                     to reduce                              Prevent the
    Threats          vulnerability of                       weaknesses from
                     threats                                suffering by threats



                19th European Photovoltaic Solar Energy Conference and Exhibition
                                      PARIS, 9 June 2004
                       Supply Side (Industry)                                                Demand
                                                                                               Side
  Crystalline
     Solar             Wafer          Cells                                                  (Market)
  Si Grade
     Silicon
  Thinfilm                                Modules                    Systems                PV application
  a-Si, Cd-Te, CIS
                        Thinfilm
                       Technology
  Other                                                                        Feed-in
  Materials                                                   BOS
                                                                                Tariffs
Analysis I              Analysis II                                          Analysis III

Fundamentals            Production of Wafers,                                PV Components:
                        Solar Cells and Modules                              PV Modules, BOS and PV
Recycling
                        Innovative Concepts                                  Systems
Innovative Materials
                                                                             Innovative Concepts
                       19th European Photovoltaic Solar Energy Conference and Exhibition
                                             PARIS, 9 June 2004
                 Recommended Actions
1. Solar Grade Silicon
1.1 Assure and solve availability issues for SGS at acceptable cost until 2005/06
•      Priority on a well defined support framework programme for solar grade
       silicon (SGS)
          Common standards development and quality specifications
          R&D support, e.g. optimizing manufacturing process
          Support for start-up plants (European, National, International) (financing
           schemes or finding new investors)
•      Define and agree binding roadmap with SGS producers at EU/National
       levels, including R&D & investment support
•       Arrange Industry Workshop
        Solution oriented to fix the problem (availability + price)


                  19th European Photovoltaic Solar Energy Conference and Exhibition
                                        PARIS, 9 June 2004
1. Solar Grade Silicon cont‘d

1.2 Monitoring of the semiconductor industry
            Assessment of price fluctuations, trends of demand etc.
1.3 Creation of a procurement consortium
            To provide more negotiating power with the semiconductor industry,
              hence securing better and more stable prices
            Possibly, to assist start-up SGS plants by committing to procurement
              volumes and prices
1.4 Optimized recycling processes for Si modules




                   19th European Photovoltaic Solar Energy Conference and Exhibition
                                         PARIS, 9 June 2004
2. Thin Film
2.1 Tackling the perception-problem of customers  Possible measures:
      Reliable long-term test-results by independent institution(s)
      Improved communication/marketing  highlight the advantages (aesthetics, flexibility, BIPV)
      Standardisation/certification
2.2 Monitoring of the legislation (e.g. the use of certain hazardous materials will
    possibly be prohibited)
2.3 Further support of R&D (fundamental research)
      Development of solutions/applications together with other industries
      Performance issue, (long-term)
2.4 Closer co-operation with other industries
    Organizing roundtable events in order to discuss the possible advantages co-operation.
      Glass- and construction-industry (market side)  standards for BIPV  easy solutions for
       architects (aesthetics, function etc.)
      Display- and equipment-industry (supply side)  R&D




                      19th European Photovoltaic Solar Energy Conference and Exhibition
                                            PARIS, 9 June 2004
2. Thin Film Cont‘d
2.5 Support for high level demonstration projects
   That help to underline the advantages of thin film technology and increase visibility (e.g.
   BIPV)
2.6 Prepare targeted information for financial institutions (FI)
   In order to convince FIs of the reliability of thin film technology – invitation to targeted
   high level PV events
2.7 Focus on off-grid applications with thin-film in developing countries
     Lessons-learnt from regions in which thin film has already made an impact (e.g.
      Kenya) and transfer to other areas
     Closer co-operation with international institutions (e.g. World Bank and other ODAs)
      to promote thin film in multi- and bi- lateral funded PV projects
     Mobilisation of political support in developing countries for thin film through forging
      contacts with regional political bodies (African Union, ASEAN etc.)



                     19th European Photovoltaic Solar Energy Conference and Exhibition
                                           PARIS, 9 June 2004
3. Feed-in Tariffs
3.1 Closer co-operation with utilities/understanding of behaviour of electricity
    industry (roundtables with utilities and related stakeholders)
3.2 Promotion in other EU countries
      Development of an adaptable feed-in tariff concept incorporating elements such as initial
       feed-in tariff followed by net metering regulation over a lifetime of 10-25 years
      Lobbying, energy-mix with solar electricity as a key element of a realistic future energy policy

3.3 Monitoring of results of feed-in tariffs
        Success of feed-in tariffs?
        Development in Japan and other regions?
        Possible other instruments?
        How is public acceptance developing?
        Changing governments, policies, tools - be prepared!!

3.4 Development of other financing instruments



                    19th European Photovoltaic Solar Energy Conference and Exhibition
                                          PARIS, 9 June 2004
4. General Recommendation
Market/economical issues
4.1 Optimize small marketing budgets – Form Alliances
               PV industry should form alliances with utilities, environmental groups, building
                developers, etc.
               Consultation on the creation of an industry-wide advertising pool for PV
4.2 Prepare ‘Best Practice Stories’ (e.g. Brochure)
     Achieve awareness and public perception for BIPV incl. thin film technology, off -grid applications
     + financing instruments by using results from RTD projects (DG TREN) and commercial
     applications from the PV industry
 4.3 Integration of PV systems at an early stage
    For planning of pre-fabricated and mass manufactured houses
 4.4 Focus on the export markets for solar systems
     Rural areas in Africa, Asia and South America are of particular importance
 4.5 Considering specific market segments
    Customer segmentation criteria: ecology, technology, status, ethic investment, return on
    investment


                     19th European Photovoltaic Solar Energy Conference and Exhibition
                                           PARIS, 9 June 2004
4. General Recommendation
Technical issues
 4.6 Harmonization across EU
   Standards, guidelines and training are essential for successful market deployment
 4.7 Do not Forget: Education and training
   Architects, designers and installers of PV systems need education and training are essential
4.8 Improve research efforts in the area of hybrid systems
    PV array, wind generator, diesel generator mounted in one independent system for remote areas,
   hotels (tourism) and houses, water pumping systems, weather forecasting stations




                     19th European Photovoltaic Solar Energy Conference and Exhibition
                                           PARIS, 9 June 2004
                                 Conclusions
 Challenging Actions on Short-, Medium and Long-term for the PV
  Sector

 Many weaknesses can be overcome by the PV sector itself (inside),
  but also support from outside needed, such as closer collaboration
  with other industrial sectors (building and glas)

 Set priorities of actions and consider available budget!!!




               19th European Photovoltaic Solar Energy Conference and Exhibition
                                     PARIS, 9 June 2004

				
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