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					                                                                                      iPhone 3G (July 2009)
                                                                                        Price per Month vs
                                                                                           Price per GB
                                                                                           By Company



                                                             iPhone 3GS VALUE WATCH (July 2009)

                                             iPhone 3GS (July 2009) - Telstra                                                        iPhone 3GS (July 2009) - Vodafone

                      10,000                                                                                            10,000




                       1,000                                                                                             1,000
         Price / Gb




                                                                                                           Price / Gb
                        100                                                                                               100



                         10                                                                                                10



                          1                                                                                                 1
                               0        20         40       60        80        100   120    140                                 0   20         40      60        80       100       120        140
                                                             Price / Mth                                                                                 Price / Mth




                                              iPhone 3G (July 2009) - Virgin                                                              iPhone 3GS (July 2009) - Optus

                      10,000                                                                                            10,000




                       1,000                                                                                             1,000
         Price / Gb




                                                                                                           Price / Gb




                        100                                                                                               100



                         10                                                                                                10



                          1                                                                                                 1
                               0        20         40       60        80        100   120    140                                 0   20         40      60        80       100       120        140
                                                             Price / Mth                                                                                 Price / Mth




                                             iPhone 3GS (July 2009) - Three                                                          iPhone 3GS (July 2009) - All Carriers

                      10,000                                                                                            10,000




                       1,000                                                                                             1,000
                                                                                                           Price / Gb
         Price / Gb




                        100                                                                                               100
                                                              x



                         10                                                                                                10




                          1                                                                                                 1
                               0        20         40       60        80        100   120    140                                 0   20         40      60        80       100       120        140
                                                             Price / Mth                                                                                 Price / Mth



                                   Note: Costs look at lowest price handset, and handset with most data, plus data packs

                                   Any comments, please let me know at : r.ferrers@business.uq.edu.au




Understanding value in 3G mobile.                                                                                                                                            Prepared by: Richard Ferrers
More online: http://www.valman.blogspot.com                                                                                                                                      Broadband PhD Student
                                                                                                                                                                                University of Queensland
Contact: r.ferrers@business.uq.edu.au                                                         - 1 of 2 -                                                                             5/11/2011 11:47 AM
                                                                       iPhone 3G (July 2009)
                                                                         Price per Month vs
                                                                            Price per GB
                                                                            By Company


            Date    iPhone   Company    Type         Type     Price/Mth Price/Gb    Mb          Excess/Mb Roam/Mb Comments
           Jul-09   3GS         3       Handset                   54         216    250             0.5     0.5
           Jul-09   3GS         3       Extra data                74          23   3250             0.5     0.5   Includes $20 extra data plan
           Jul-09   3GS         3       Extra data                60          80    750             0.5     0.5   Includes $6 extra data plan
           Jun-09   3GS       Optus     Handset                   79          79   1000            0.35           Includes free handset
           Jun-09   3GS       Optus     Handset                   46         460    100            0.35           Includes $27 handset repayment
           Jun-09   3GS       Optus     Extra data               124          18   7000            0.35           Includes $45 extra data plan
           Jun-09   3GS       Optus     Extra data                51         408    125            0.35           Includes $5 extra data plan
           Jun-09   3GS       Optus     Extra data                91          15   6100            0.35           Includes $45 extra data plan
           Jun-09   3GS       Optus     Extra data                84          82   1025            0.35           Includes $5 extra data plan
           Jul-09   3GS      Vodafone   Handset                   69          69   1000            0.12
           Jul-09   3G       Vodafone   Handset                   59         118    500            0.12
           Jul-09   3G        Virgin    Handset                   49         163    300              2            0.2cents per k excess
           Jul-09   3G        Virgin    Handset                   54         154    350              2            Includes $5 extra data plan
           Jul-09   3G        Virgin    Handset                   64          49   1300              2            Includes $15 extra data plan
           Jul-09   3GS       Virgin    Handset                                                                   out of stock until late July
           Jul-09   3GS       Telstra   Handset                 49         4900     10               2            Lowest price handset - Check 10Mb included
           Jul-09   3GS       Telstra   Extra data              119          13    9010            0.25           Includes $119 extra data plan
           Jul-09   3GS       Telstra   Extra data              54         3600     15               1            Includes $5 extra data plan
           Jul-09   3GS         3       Handset      Excess     54          500                     0.5
           Jul-09   3GS         3       Extra data   Excess     74          500                     0.5
           Jul-09   3GS         3       Extra data   Excess     60          500                     0.5
           Jun-09   3GS       Optus     Handset      Excess     79          350                    0.35
           Jun-09   3GS       Optus     Handset      Excess     46          350                    0.35
           Jun-09   3GS       Optus     Extra data   Excess     124         350                    0.35
           Jun-09   3GS       Optus     Extra data   Excess     51          350                    0.35
           Jun-09   3GS       Optus     Extra data   Excess     91          350                    0.35
           Jun-09   3GS       Optus     Extra data   Excess     84          350                    0.35
           Jul-09   3GS      Vodafone   Handset      Excess     69          120                    0.12
           Jul-09   3G       Vodafone   Handset      Excess     59          120                    0.12
           Jul-09   3G        Virgin    Handset      Excess     49         2000                      2
           Jul-09   3G        Virgin    Handset      Excess     54         2000                      2
           Jul-09   3G        Virgin    Handset      Excess     64         2000                      2
           Jul-09   3GS       Telstra   Handset      Excess     49         2000                      2
           Jul-09   3GS       Telstra   Extra data   Excess     119         250                    0.25
           Jul-09   3GS       Telstra   Extra data   Excess     54         1000                      1




Understanding value in 3G mobile.                                                                                                                      Prepared by: Richard Ferrers
More online: http://www.valman.blogspot.com                                                                                                                Broadband PhD Student
                                                                                                                                                          University of Queensland
Contact: r.ferrers@business.uq.edu.au                                              - 2 of 2 -                                                                  5/11/2011 11:47 AM
                                              iPhone 3G (July 2009)
                                                Price per Month vs
                                                   Price per GB
                                                   By Company




    140




    140




    140




Understanding value in 3G mobile.                                     Prepared by: Richard Ferrers
More online: http://www.valman.blogspot.com                               Broadband PhD Student
                                                                         University of Queensland
Contact: r.ferrers@business.uq.edu.au                 - 3 of 2 -              5/11/2011 11:47 AM
 Date            iPhone        Company    Type         Type     Price/Mth Price/Gb      Mb    Excess/Mb
Jul-09           3GS              3       Handset                   54           216    250       0.5
Jul-09           3GS              3       Extra data                74            23   3250       0.5
Jul-09           3GS              3       Extra data                60            80    750       0.5
Jun-09           3GS            Optus     Handset                   79            79   1000      0.35
Jun-09           3GS            Optus     Handset                   46           460    100      0.35
Jun-09           3GS            Optus     Extra data               124            18   7000      0.35
Jun-09           3GS            Optus     Extra data                51           408    125      0.35
Jun-09           3GS            Optus     Extra data                91            15   6100      0.35
Jun-09           3GS            Optus     Extra data                84            82   1025      0.35
Jul-09           3GS           Vodafone   Handset                   69            69   1000      0.12
Jul-09           3G            Vodafone   Handset                   59           118    500      0.12
Jul-09           3G             Virgin    Handset                   49           163    300        2
Jul-09           3G             Virgin    Handset                   54           154    350        2
Jul-09           3G             Virgin    Handset                   64            49   1300        2
Jul-09           3GS            Virgin    Handset
Jul-09           3GS            Telstra   Handset                  49          4900     10        2
Jul-09           3GS            Telstra   Extra data              119            13    9010     0.25
Jul-09           3GS            Telstra   Extra data               54          3600     15        1
Jul-09           3GS              3       Handset      Excess      54           500              0.5
Jul-09           3GS              3       Extra data   Excess      74           500              0.5
Jul-09           3GS              3       Extra data   Excess      60           500              0.5
Jun-09           3GS            Optus     Handset      Excess      79           350             0.35
Jun-09           3GS            Optus     Handset      Excess      46           350             0.35
Jun-09           3GS            Optus     Extra data   Excess     124           350             0.35
Jun-09           3GS            Optus     Extra data   Excess      51           350             0.35
Jun-09           3GS            Optus     Extra data   Excess      91           350             0.35
Jun-09           3GS            Optus     Extra data   Excess      84           350             0.35
Jul-09           3GS           Vodafone   Handset      Excess      69           120             0.12
Jul-09           3G            Vodafone   Handset      Excess      59           120             0.12
Jul-09           3G             Virgin    Handset      Excess      49          2000               2
Jul-09           3G             Virgin    Handset      Excess      54          2000               2
Jul-09           3G             Virgin    Handset      Excess      64          2000               2
Jul-09           3GS            Telstra   Handset      Excess      49          2000               2
Jul-09           3GS            Telstra   Extra data   Excess     119           250             0.25
Jul-09           3GS            Telstra   Extra data   Excess      54          1000               1


                                          iPhone 3GS (July 2009) - All

                      10,000



                       1,000
         Price / Gb




                        100
                10



                 1
                      0   20      40     60        80   100   120   140
                                          Price / Mth



                               iPhone 3GS (July 2009)

             10,000



              1,000
Price / Gb




               100



                10



                 1
                      0   20      40     60        80   100   120   140
                                          Price / Mth
Roam/Mb Comments
  0.5
  0.5   Includes $20 extra data plan
  0.5   Includes $6 extra data plan
        Includes free handset
        Includes $27 handset repayment
        Includes $45 extra data plan
        Includes $5 extra data plan
        Includes $45 extra data plan
        Includes $5 extra data plan


         0.2cents per k excess
         Includes $5 extra data plan
         Includes $15 extra data plan
         out of stock until late July
         Check 10Mb included
         Includes $119 extra data plan
         Includes $5 extra data plan
 Date            iPhone            Company    Type         Type        Price/Mth   Price/Gb Mb           Excess/Mb
Jul-09           3GS                Telstra   Handset                      49        4900           10           2
Jul-09           3GS                Telstra   Extra data                  119         13          9010        0.25
Jul-09           3GS                Telstra   Extra data                   54        3600           15           1
Jul-09           3GS                Telstra   Handset      Excess          49           2000                     2
Jul-09           3GS                Telstra   Extra data   Excess         119            250                  0.25
Jul-09           3GS                Telstra   Extra data   Excess          54           1000                     1


                                                iPhone 3GS (July 2009)

                      10,000



                       1,000
         Price / Gb




                        100



                         10



                          1
                               0         20         40            60       80       100     120          140
                                                                  Price / Mth
Roam/Mb Comments
        Check 10Mb included
        Includes $119 extra data plan
        Includes $5 extra data plan
 Date            iPhone            Company   Type      Type        Price/Mth   Price/Gb Mb            Excess/Mb
Jul-09           3G                 Virgin   Handset                   49         163           300           2
Jul-09           3G                 Virgin   Handset                   54         154           350           2
Jul-09           3G                 Virgin   Handset                   64          49          1300           2
Jul-09           3GS                Virgin   Handset
Jul-09           3G                 Virgin   Handset   Excess          49         2000                       2
Jul-09           3G                 Virgin   Handset   Excess          54         2000                       2
Jul-09           3G                 Virgin   Handset   Excess          64         2000                       2


                                               iPhone 3G (July 2009)

                      10,000



                       1,000
         Price / Gb




                        100



                         10



                          1
                               0        20        40          60       80       100      120          140
                                                              Price / Mth
Roam/Mb Comments
        0.2cents per k excess
        Includes $5 extra data plan
        Includes $15 extra data plan
        out of stock until late July
 Date            iPhone            Company    Type      Type        Price/Mth   Price/Gb Mb           Excess/Mb
Jul-09           3GS               Vodafone   Handset                   69          69         1000        0.12
Jul-09           3G                Vodafone   Handset                   59         118          500        0.12
Jul-09           3GS               Vodafone   Handset   Excess          69             120                 0.12
Jul-09           3G                Vodafone   Handset   Excess          59             120                 0.12


                                               iPhone 3GS (July 2009)

                      10,000



                       1,000
         Price / Gb




                        100



                         10



                          1
                               0         20        40          60       80       100     120          140
                                                               Price / Mth
Roam/Mb Comments
 Date            iPhone           Company   Type         Type         Price/Mth   Price/Gb Mb           Excess/Mb
Jun-09           3GS               Optus    Handset                       79          79         1000        0.35
Jun-09           3GS               Optus    Handset                       46         460          100        0.35
Jun-09           3GS               Optus    Extra data                   124          18         7000        0.35
Jun-09           3GS               Optus    Extra data                    51         408          125        0.35
Jun-09           3GS               Optus    Extra data                    91          15         6100        0.35
Jun-09           3GS               Optus    Extra data                    84          82         1025        0.35
Jun-09           3GS               Optus    Handset      Excess           79             350                 0.35
Jun-09           3GS               Optus    Handset      Excess           46             350                 0.35
Jun-09           3GS               Optus    Extra data   Excess          124             350                 0.35
Jun-09           3GS               Optus    Extra data   Excess           51             350                 0.35
Jun-09           3GS               Optus    Extra data   Excess           91             350                 0.35
Jun-09           3GS               Optus    Extra data   Excess           84             350                 0.35


                                              iPhone 3GS (July 2009)

                      1,000




                       100
         Price / Gb




                        10




                         1
                              0       20         40             60       80       100      120          140
                                                                Price / Mth
Roam/Mb Comments
        Includes free handset
        Includes $27 handset repayment
        Includes $45 extra data plan
        Includes $5 extra data plan
        Includes $45 extra data plan
        Includes $5 extra data plan
 Date            iPhone            Company   Type         Type            Price/Mth   Price/Gb Mb           Excess/Mb
Jul-09           3GS                  3      Handset                          54         216          250         0.5
Jul-09           3GS                  3      Extra data                       74          23         3250         0.5
Jul-09           3GS                  3      Extra data                       60          80          750         0.5
Jul-09           3GS                  3      Handset      Excess              54             500                  0.5
Jul-09           3GS                  3      Extra data   Excess              74             500                  0.5
Jul-09           3GS                  3      Extra data   Excess              60             500                  0.5


                                               iPhone 3GS (July 2009)

                      1,000




                       100
         Price / Gb




                        10




                         1
                               0       20         40             60          80       100      120          140
                                                                 Price / Mth



                                         iPhone 3GS (July 2009) - Three

                      10,000



                       1,000
         Price / Gb




                        100
                                                                      x



                          10
1
    0   20   40   60       80   100   120   140
                  Price / Mth
Roam/Mb Comments
     0.5
     0.5 Includes $20 extra data plan
     0.5 Includes $6 extra data plan

				
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