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National Accounts Sales Manager in Atlanta GA Resume Stacy Feraco


Stacy Feraco is a dedicated and client-focused account manager with extensive experience developing relationships, establishing a market presence and winning customers from the competition. Stacy is a top-performer with an eye toward bottom line results and a reputation for integrity and professionalism.

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									                                               STACY FERACO
                       Marietta, GA 30064  (678) 296-3442 

Dedicated and client-focused account manager with extensive experience developing relationships, establishing a
market presence and winning customers from the competition. Top-performer with an eye toward bottom line results
and a reputation for integrity and professionalism. Strengths include:
   Account Retention/Penetration             New Business Development               Sales Presentations
   Competitive Market Positioning            Strategic Planning/Execution           Sales/Account Tracking
   Creative Problem Solving                  Sales Reporting/Prospecting            Event Marketing

                                         PROFESSIONAL EXPERIENCE
DIRECT HOME TEXTILES GROUP, Woodstock, GA                                                       2009-present
National Accounts Manager
Manage existing accounts and develop new business in the textile market. Work closely with overseas partners in
India, China, Turkey and Egypt to develop and design new products. Track key metrics using detailed sales reports.
Selected Accomplishments:
 Instrumental in growing existing business in the Old Time Pottery account by 25% by introducing a higher price-
    point product that better met the customer needs and improved their margins.
 Through established network, opened a new account with SteinMart. Convinced senior leadership to invest in a
    new product category which resulted in 90% sell-though in an 8-week period.
 In an effort to increase overall sales, established a partnership with another line of business that significantly
    expands product offerings; anticipated revenue from this new category is expected to exceed $2M in the 1st year.
 Routinely shop competition in both high-end and discount retailers to identify trends and establish competitive
    pricing; create designs that are exclusive to the customized needs of key customers.

FEIZY IMPORT/EXPORT, Atlanta, GA                                                                  2005-2009
National Accounts Manager
Directed sales of rug products to large national accounts such as Home Depot and Lowes.
Selected Accomplishments:
 Grew Home Depot market penetration by 8%, increasing the business from a 2% market share to a 10% market
    share. Improved in-store presence by gaining real estate.
 Gained entry into the Lowes account, establishing the first-ever Internet business for Feizy consisting of 130
    products. Instrumental in creating an in-store test-marketing project resulting in nationwide in-store presence.
 Turned around an underperforming account relationship.
 Through extensive network, identified new talent in the design and sales functions, successfully recruiting new
    team members who exceeded performance expectations.

ORIENTAL WEAVERS OF AMERICA, Dalton, GA                                                      1999-2005
Senior Vice President, National Accounts
Led a team of merchandisers in developing assortment, sales, marketing and promotion plans. Established
forecasts, budgets, and inventory levels in support of revenue goals. Managed vendor relationships establishing
exclusivity, lead-time, and margin guarantees.
STACY FERACO                                                                                                 PAGE 2

Selected Accomplishments:
 Promoted to Senior Vice President in 2004-2005 in recognition of superior work performance.
 Selected to assume a significant increase in responsibility managing all Home Depot, Lowes, and Menards
    centers. This represented 70% of the total company business, in excess of $45M.
 Served as Vice President, Home Depot business. Led all aspects of strategic merchandising for servicing up to
    1700 Home Depot Centers including international locations in Canada and Mexico. Delivered comp sales in
    excess of 40% for 2 consecutive years (2000-2001).
 Awarded “Partner of the Year” with Home Depot in 2000-2001.
 Consistently exceeded gross margin plan resulting in a significant increase to the bottom line.

TRADE AM INTERNATIONAL, Norcross, GA                                                    1995-1999
Sales Manager
Managed multiple large retail accounts including Home Depot, Home Depot Expo, Lowes, Hechinger’s, Waccamaw
Pottery, Home Goods, Hanes Furniture and Hagopian Furniture. Oversaw a diverse product mix including
handmade, machine-made, wool, cotton, natural fibers, furniture and brass products.
Selected Accomplishments:
 Developed core business with Home Depot by establishing a solid partnership. Created and implemented an
    exclusive product line, designed to target key retail price points. This new program was so successful that it grew
    to four regions, increasing shelf space and growing sales from $600k to $10M in a 3-year period.
 Established a business relationship with Lowes and increased sales from 0 to $6M in 2 years.

HOME DEPOT EXPO, Atlanta, GA                                                                     1991-1995
Department Manager
Managed both the frame and flooring departments with responsibility for up to 16 direct reports.
Selected Accomplishments:
 Improved customer service by working cross-functionally with vendors to ensure that all employees were fully
    trained on all product lines.
 Consistently exceeded departmental sales goals resulting in three promotions in four years.
 Implemented first company “Rug Event” generating over $1 million retail dollars in a one-week timeframe.
 Collaborated with the area rug buyer to select rug styles, price points, colors and trends ensuring maximum sales
    potential in the Atlanta market.

                                         PROFESSIONAL DEVELOPMENT
                       Intensive Leadership Development and Executive Coaching Program
                      Multi-Day Motivational Leadership Seminar delivered by Anthony Robbins
                                     Product Development Training, Cairo Egypt

                                                TECHNICAL SKILLS
                     Strong user of all Microsoft products including Excel, Word and PowerPoint

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