Credo Reference maybe small in stature, but it's big on ideas. Just ask CEO Mike Sweet, who is busy channeling plenty of new innovation into the library reference arena. Credo has carved a niche for itself as a customizable online reference solution for learners and librarians. Reference represents the library's first layer of discovery for researchers and academics, says Sweet. Credo starts users off on the right track and adds links that cross-reference content across collections, topics, and publishers for the best-of-class contextual results. Credo keeps pace with the needs of its customers through communications with its corporate and librarian advisory boards, its sales and marketing team, and librarians who discuss their current pain points. For Sweet, Credo is holding its own as a big player in the reference space and sees XML as the chief differentiator on the product side along with the platform.