The American frontier mentality fit some of the more uninhibited online activities of the early days: Online gambling, porn, and spam became very active areas for exploiting the new technologies. Just as in the Wild West, the online frontier has (perhaps) become more civilized over time. Search engines developed successful techniques to combat spam. With the rise of the Internet advertising economy, new information resources sprouted up quickly. Now, in keeping with the real-world transition from the hunter-gatherer culture of the American West to agricultural development, the Web has moved into the age of agriculture. While many companies have been churning out Web content for years, the "content farm" label is a bit newer and has recently risen to even greater prominence. After delving deeply into the process of content farming, reading about the companies, and exploring the output, the author understands why some sites appear so high in his search results these days.