In the pre-Web era, little was done to leverage contesting for marketing purposes. Contests made for good filler in the credit union newsletter and if there was a PR-savvy credit union marketer on staff, a press release and a snapshot of the winner would get sent to the local newspaper in hopes of a mention in the community section. With the Internet, contests today represent a much bigger opportunity. But what social-savvy credit union marketers will likely tell you is that attracting a following and creating conversations and interactions online is easier said than done. The double-edged sword of social media reaching mass adoption is that every brand is clamoring for the same attention and that attention is becoming harder and harder to gain. If you want to take your social media activity to the next level, you should definitely try an online contest. Put together a creative challenge with a significant prize and rise above the clutter.