The CEO as Captain

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					      General Management




     The CEO as Captain
     New, larger credit unions may need to realign their
     organizational chart after navigating a merger
     By Karen Bankston




     E      ven the most successf
				
DOCUMENT INFO
Description: With significant growth comes some loss in agility and the need for a management structure that keeps the various parts of a more complex organization moving in the right direction. CUES member Gary Easterling, CCE, president/CEO of United Federal Credit Union, uses the analogy of the command structure in place to relay orders throughout a battleship: The captain gives the order to the first officer, who relays the order to operations officers. For a credit union growing through mergers, the CEO as captain must oversee both cultural adjustments and the efficient entry into new markets. A primary goal in forming a management team out of a merger of credit unions of equal or near-equal size should be to convene leadership behind a new shared culture that combines the best of both organizations. The due diligence process should provide some answers both about financial performance and management style, notes Linda Mackey, a director in the San Francisco office of RSM McGladrey Inc.
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