The 2011 Import and Export
Market for Merry-Go-Rounds,
Swings, Shooting Galleries,
Fairground Amusements,
Traveling Circuses, Traveling
Menageries, and Traveling
Theatres in Czech Republic
www.icongrouponline.com ©2011 ICON Group Ltd.
By
Professor Philip M. Parker, Ph. D.
Chaired Professor of Management Science
INSEAD (Singapore & Fontainebleau, France)
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iii
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About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.
Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.
About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.
Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.
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v
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Contents vi
Table of Contents
1 INTRODUCTION AND METHODOLOGY 7
2 CZECH REPUBLIC AND THE WORLD MARKET 9
2.1 Imports in Czech Republic in 2011 9
2.2 Exports from Czech Republic in 2011 9
3 IMPORTS IN CZECH REPUBLIC 10
3.1 Europe 10
3.1.1 Austria 10
3.1.2 Poland 11
3.1.3 Slovakia 11
4 EXPORTS FROM CZECH REPUBLIC 12
4.1 Europe 12
4.1.1 Austria 12
4.1.2 Estonia 12
4.1.3 Germany 13
4.1.4 Norway 14
4.1.5 Russia 15
4.1.6 Slovakia 16
4.1.7 the Netherlands 16
4.2 North America & the Caribbean 17
4.2.1 the United States 17
4.3 the Middle East 18
4.3.1 Israel 18
4.3.2 Saudi Arabia 19
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 20
5.1 Disclaimers & Safe Harbor 20
5.2 ICON Group Ltd. User Agreement Provisions 21
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Merry-Go-Rounds, Swings, Shooting Galleries, Fairground Amusements, Traveling Circuses, Traveling
Menageries, and Traveling Theatres in Czech Republic 7
1 INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on merry-go-rounds, swings,
shooting galleries, fairground amusements, traveling circuses, traveling menageries, and traveling
theatres in Czech Republic face a number of questions. Which countries are supplying merry-go-
rounds, swings, shooting galleries, fairground amusements, traveling circuses, traveling
menageries, and traveling theatres to Czech Republic? How important is Czech Republic
compared to others in terms of the entire global and regional market? How much do the imports
of merry-go-rounds, swings, shooting galleries, fairground amusements, traveling circuses,
traveling menageries, and traveling theatres vary from one country of origin to another in Czech
Republic? On the supply side, Czech Republic also exports merry-go-rounds, swings, shooting
galleries, fairground amusements, traveling circuses, traveling menageries, and traveling theatres.
Which countries receive the most exports from Czech Republic? How are these exports
concentrated across buyers? What is the value of these exports and which countries are the
largest buyers?
This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for merry-go-rounds, swings,
shooting galleries, fairground amusements, traveling circuses, traveling menageries, and traveling
theatres in Czech Republic. With the globalization of this market, managers can no longer be
contented with a local view. Nor can managers be contented with out-of-date statistics which
appear several years after the fact. I have developed a methodology, based on macroeconomic
and trade models, to estimate the market for merry-go-rounds, swings, shooting galleries,
fairground amusements, traveling circuses, traveling menageries, and traveling theatres for those
countries serving Czech Republic via exports, or supplying from Czech Republic via imports. It
does so for the current year based on a variety of key historical indicators and econometric
models.
In what follows, Chapter 2 begins by summarizing where Czech Republic fits into the world
market for imported and exported merry-go-rounds, swings, shooting galleries, fairground
amusements, traveling circuses, traveling menageries, and traveling theatres. The total level of
imports and exports on a worldwide basis, and those for Czech Republic in particular, is
estimated using a model which aggregates across over 150 key country markets and projects
these to the current year. From there, each country represents a percent of the world market.
This market is served from a number of competitive countries of origin. Based on both demand-
and supply-side dynamics, market shares by country of origin are then calculated across each
country market destination. These shares lead to a volume of import and export values for each
country and are aggregated to regional and world totals. In doing so, we are able to obtain
maximum likelihood estimates of both the value of each market and the share that Czech
Republic is likely to receive this year. From these figures, rankings are calculated to allow
managers to prioritize Czech Republic compared to other major country markets. In this way, all
the figures provided in this report are forecasts that can be combined with internal information
sources for strategic planning purposes.
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Merry-Go-Rounds, Swings, Shooting Galleries, Fairground Amusements, Traveling Circuses, Traveling
Menageries, and Traveling Theatres in Czech Republic 8
After the worldwide summary in Chapter 2 of both imports and exports of merry-go-rounds,
swings, shooting galleries, fairground amusements, traveling circuses, traveling menageries, and
traveling theatres, Chapter 3 goes into detail on imports, but for each major country of origin
serving Czech Republic. A “major” market is defined as a country where Czech Republic
represents a substantially large share of either imports or exports. For each major country
exporting to Czech Republic, one can thus observe how important Czech Republic is to that
exporting country compared to other countries of the world. Chapter 4 does the same, but for
exports of merry-go-rounds, swings, shooting galleries, fairground amusements, traveling
circuses, traveling menageries, and traveling theatres originating from Czech Republic, for each
major country of destination. In doing so, one can discover the share that Czech Republic has in
each major market; this share value is often used as a measure of competitiveness for Czech
Republic. In all cases, the total dollar volume and percentage share values by major trading
partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and
exports of merry-go-rounds, swings, shooting galleries, fairground amusements, traveling
circuses, traveling menageries, and traveling theatres to and from Czech Republic to and from all
other major countries in the world. "Merry-Go-Rounds, Swings, Shooting Galleries, Fairground
Amusements, Traveling Circuses, Traveling Menageries, and Traveling Theatres" as a category is
defined in this report following the definition given by the United Nations Statistics Division
Classification Registry using the Standard International Trade Classification, Revision 3 (SITC,
Rev. 3). The SITC code that defined "merry-go-rounds, swings, shooting galleries, fairground
amusements, traveling circuses, traveling menageries, and traveling theatres" is 8946 . For more
information on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=894 .
This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.
Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.
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Merry-Go-Rounds, Swings, Shooting Galleries, Fairground Amusements, Traveling Circuses, Traveling
Menageries, and Traveling Theatres in Czech Republic 9
2 CZECH REPUBLIC AND THE WORLD MARKET
2.1 IMPORTS IN CZECH REPUBLIC IN 2011
Imported Merry-Go-Rounds, Swings, Shooting Galleries, Fairground Amusements,
Traveling Circuses, Traveling Menageries, and Traveling Theatres in Czech
Republic, 2011
(Structure of Foreign Import Competition)
Country of Origin Rank Value (000 US$) % Share Cumulative %
_________________________________________________________________________________________________________
Austria 1 164 64.57 64.57
Poland 2 76 29.92 94.49
Slovakia 3 7 2.76 97.24
Germany 4 7 2.76 100.00
Total 254 100.00 100.00
_________________________________________________________________________________________________________
Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com
2.2 EXPORTS FROM CZECH REPUBLIC IN 2011
Merry-Go-Rounds, Swings, Shooting Galleries, Fairground Amusements, Traveling
Circuses, Traveling Menageries, and Traveling Theatres Exports from Czech
Republic, 2011
Country of Destination Rank Value (000 US$) % Share Cumulative %
_________________________________________________________________________________________________________
the Netherlands 1 1,932 34.35 34.35
Austria 2 1,876 33.36 67.71
Russia 3 857 15.24 82.95
Saudi Arabia 4 462 8.21 91.16
Estonia 5 153 2.72 93.88
the United States 6 117 2.08 95.96
Germany 7 92 1.64 97.60
Israel 8 85 1.51 99.11
Norway 9 29 0.52 99.63
Slovakia 10 21 0.37 100.00
Total 5,624 100.00