The 2011 Import and Export Market for Hearing Aids in Germany by ICONGroup


More Info
									   The 2011 Import and Export
   Market for Hearing Aids in

                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)                                      ©2011 ICON Group Ltd.

                                             COPYRIGHT NOTICE

All of ICON Group Ltd. publications are copyrighted. Copying our publications in whole or in part, for whatever
reason, is a violation of copyrights laws and can lead to penalties and fines.

Should you want to copy tables, graphs or other materials from our publications, please contact us to request
permission. ICON Group Ltd. often grants permission for very limited reproduction of our publications for internal
use, press releases, and academic research. Such reproduction requires, however, confirmed permission from ICON
Group Ltd. Please read the full copyright notice, disclaimer, and user agreement provisions at the end of this

                                          IMPORTANT DISCLAIMER

Neither ICON Group Ltd. nor its employees can be held accountable for the use and subsequent actions of the user of
the information provided in this publication. Great efforts have been made to ensure the accuracy of the data, but we
can not guarantee, given the volume of information, accuracy. Since the information given in this report is
forward-looking, the reader should read the disclaimer statement and user agreement provisions at the end of
this report.                                                                   ©2011 ICON Group Ltd.

                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.

                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.

Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.                                                    ©2011 ICON Group Ltd.

                           About ICON Group Ltd.
ICON Group Ltd.’s primary mission is to assist managers with their international information
needs. U.S.-owned and operated, ICON Group has field offices in Paris, Hong Kong and Lomé,
Togo (West Africa). Created in 1994, ICON Group has published hundreds of multi-client
databases, and global/regional market data, industry and country publications.

Global/Regional Management Studies. Summarizing over 190 countries, management studies
are generally organized into regional volumes and cover key management functions. The human
resource series covers minimum wages, child labor, unionization and collective bargaining. The
international law series covers media control and censorship, search and seizure, and trial justice
and punishment. The diversity management series covers a variety of environmental context
drivers that effect global operations. These include women’s rights, children’s rights,
discrimination/racism, and religious forces and risks. Global strategic planning studies cover
economic risk assessments, political risk assessments, foreign direct investment strategy,
intellectual property strategy, and export strategies. Financial management studies cover taxes
and tariffs. Global marketing studies focus on target segments (e.g. seniors, children, women) and
strategic marketing planning.

Country Studies. Often managers need an in-depth, yet broad and up-to-date understanding of a
country’s strategic market potential and situation before the first field trip or investment proposal.
There are over 190 country studies available. Each study consists of analysis, statistics, forecasts,
and information of relevance to managers. The studies are continually updated to insure that the
reports have the most relevant information available. In addition to raw information, the reports
provide relevant analyses which put a more general perspective on a country (seen in the context
of relative performance vis-à-vis benchmarks).

Industry Studies. Companies are racing to become more international, if not global in their
strategies. For over 2000 product/industry categories, these reports give the reader a concise
summary of latent market forecasts, pro-forma financials, import competition profiles, contacts,
key references and trends across 200 countries of the world. Some reports focus on a particular
product and region (up to four regions per product), while others focus on a product within a
particular country.

                               Orders & Customer Service
                               ICON Group International, Inc.
                               7404 Trade St.
                               San Diego, CA 92121
                               Tel: (858) 635 9410
                               Fax: (858) 635 9414
                                                                            ©2011 ICON Group Ltd.
                                                   Contents        v

Table of Contents
1     INTRODUCTION AND METHODOLOGY                             7
2     GERMANY AND THE WORLD MARKET                             9
    2.1        Imports in Germany in 2011                      9
    2.2        Exports from Germany in 2011                   10
3     IMPORTS IN GERMANY                                      11
    3.1        Asia                                           11
       3.1.1      China                                       11
       3.1.2      Hong Kong                                   12
       3.1.3      Japan                                       12
       3.1.4      Singapore                                   13
       3.1.5      Thailand                                    14
       3.1.6      Vietnam                                     14
    3.2        Europe                                         15
       3.2.1      Austria                                     15
       3.2.2      Belgium                                     16
       3.2.3      Denmark                                     17
       3.2.4      France                                      18
       3.2.5      Ireland                                     18
       3.2.6      Italy                                       19
       3.2.7      Slovenia                                    19
       3.2.8      the Netherlands                             20
    3.3        Latin America                                  20
       3.3.1      Mexico                                      20
    3.4        North America & the Caribbean                  21
       3.4.1      Canada                                      21
       3.4.2      the United States                           22
    3.5        Oceana                                         23
       3.5.1      Australia                                   23
    3.6        the Middle East                                24
       3.6.1      Israel                                      24
4     EXPORTS FROM GERMANY                                    25
    4.1      Africa                                           25
       4.1.1   Egypt                                          25
       4.1.2   Mauritius                                      25
       4.1.3   South Africa                                   26
    4.2      Asia                                             26
       4.2.1   China                                          26
       4.2.2   Hong Kong                                      27
       4.2.3   Japan                                          27
       4.2.4   Malaysia                                       28
       4.2.5   Singapore                                      29
       4.2.6   South Korea                                    30
       4.2.7   Thailand                                       30
    4.3      Europe                                           31
       4.3.1   Belarus                                        31
       4.3.2   Belgium                                        31
       4.3.3   Croatia                                        32
       4.3.4   Cyprus                                         32                        ©2011 ICON Group Ltd.
                                                           Contents        vi

       4.3.5    Czech Republic                                        33
       4.3.6    Denmark                                               34
       4.3.7    Estonia                                               34
       4.3.8    Finland                                               35
       4.3.9    France                                                35
       4.3.10 Georgia                                                 36
       4.3.11 Greece                                                  36
       4.3.12 Iceland                                                 36
       4.3.13 Ireland                                                 37
       4.3.14 Italy                                                   37
       4.3.15 Latvia                                                  38
       4.3.16 Lithuania                                               38
       4.3.17 Luxembourg                                              38
       4.3.18 Moldova                                                 39
       4.3.19 Norway                                                  39
       4.3.20 Romania                                                 40
       4.3.21 Russia                                                  40
       4.3.22 Slovakia                                                41
       4.3.23 Slovenia                                                41
       4.3.24 Sweden                                                  42
       4.3.25 the Netherlands                                         42
    4.4      Latin America                                            43
       4.4.1    Argentina                                             43
       4.4.2    Brazil                                                43
       4.4.3    Colombia                                              44
       4.4.4    Mexico                                                44
       4.4.5    Peru                                                  45
       4.4.6    Uruguay                                               45
    4.5      North America & the Caribbean                            46
       4.5.1    Canada                                                46
       4.5.2    the United States                                     47
    4.6      Oceana                                                   48
       4.6.1    Australia                                             48
       4.6.2    New Zealand                                           48
    4.7      the Middle East                                          49
       4.7.1    Azerbaijan                                            49
       4.7.2    Israel                                                49
       4.7.3    Jordan                                                50
       4.7.4    Saudi Arabia                                          50
       4.7.5    Turkey                                                51
    5.1    Disclaimers & Safe Harbor                                  52
    5.2    ICON Group Ltd. User Agreement Provisions                  53                                ©2011 ICON Group Ltd.
                                                                  Hearing Aids in Germany        7

On the demand side, exporters and strategic planners focusing on hearing aids in Germany face a
number of questions. Which countries are supplying hearing aids to Germany? How important is
Germany compared to others in terms of the entire global and regional market? How much do
the imports of hearing aids vary from one country of origin to another in Germany? On the
supply side, Germany also exports hearing aids. Which countries receive the most exports from
Germany? How are these exports concentrated across buyers? What is the value of these exports
and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for hearing aids in Germany. With
the globalization of this market, managers can no longer be contented with a local view. Nor can
managers be contented with out-of-date statistics which appear several years after the fact. I have
developed a methodology, based on macroeconomic and trade models, to estimate the market for
hearing aids for those countries serving Germany via exports, or supplying from Germany via
imports. It does so for the current year based on a variety of key historical indicators and
econometric models.

In what follows, Chapter 2 begins by summarizing where Germany fits into the world market for
imported and exported hearing aids. The total level of imports and exports on a worldwide basis,
and those for Germany in particular, is estimated using a model which aggregates across over 150
key country markets and projects these to the current year. From there, each country represents a
percent of the world market. This market is served from a number of competitive countries of
origin. Based on both demand- and supply-side dynamics, market shares by country of origin are
then calculated across each country market destination. These shares lead to a volume of import
and export values for each country and are aggregated to regional and world totals. In doing so,
we are able to obtain maximum likelihood estimates of both the value of each market and the
share that Germany is likely to receive this year. From these figures, rankings are calculated to
allow managers to prioritize Germany compared to other major country markets. In this way, all
the figures provided in this report are forecasts that can be combined with internal information
sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of hearing aids, Chapter 3
goes into detail on imports, but for each major country of origin serving Germany. A “major”
market is defined as a country where Germany represents a substantially large share of either
imports or exports. For each major country exporting to Germany, one can thus observe how
important Germany is to that exporting country compared to other countries of the world.
Chapter 4 does the same, but for exports of hearing aids originating from Germany, for each
major country of destination. In doing so, one can discover the share that Germany has in each
major market; this share value is often used as a measure of competitiveness for Germany. In all
cases, the total dollar volume and percentage share values by major trading partner are provided.
Combined, Chapters 3 and 4 present a the total picture for imports and exports of hearing aids to                                                     ©2011 ICON Group Ltd.
                                                                    Hearing Aids in Germany         8

and from Germany to and from all other major countries in the world. "Hearing Aids" as a
category is defined in this report following the definition given by the United Nations Statistics
Division Classification Registry using the Standard International Trade Classification, Revision 3
(SITC, Rev. 3). The SITC code that defined "hearing aids" is 89961 . For more information on
this definition, please refer to the following web site: .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.                                                       ©2011 ICON Group Ltd.
                                                                      Hearing Aids in Germany           9

2.1         IMPORTS IN GERMANY IN 2011
                          Imported Hearing Aids in Germany, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
Singapore                         1                  169,670                44.59                 44.59
Denmark                           2                  109,571                28.80                 73.39
China                             3                   70,571                18.55                 91.94
the United States                 4                   13,598                 3.57                 95.51
France                            5                    8,583                 2.26                 97.77
Australia                         6                    3,293                 0.87                 98.64
Thailand                          7                    1,795                 0.47                 99.11
Mexico                            8                    1,031                 0.27                 99.38
Canada                            9                      811                 0.21                 99.59
Austria                          10                      760                 0.20                 99.79
the Netherlands                  11                      128                 0.03                 99.83
Israel                           12                      
To top