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30 Customer Tested Buying Triggers

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					Customer Tested Buying Triggers
“30 Proven Ways To Trigger Buying Behavior!”
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LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. You are encouraged to print this book for easy reading.

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TABLE OF CONTENTS
Chapter 1 Trigger 1 – Write Exclusive Articles..............................................................5 Trigger 2 – Positive Image............................................................................5 Trigger 3 – Improve Customer Service.........................................................5 Trigger 4 – Solicit Recommendations...........................................................5 Trigger 5 – Investigate Possible Leakage ....................................................5 Chapter 2 Trigger 6 – Create An Enjoyable Experience ...............................................6 Trigger 7 – Change Freebies........................................................................6 Trigger 8 – Add A Directory ..........................................................................6 Trigger 9 – Organize Marketing & Advertising..............................................6 Trigger 10 – Trade Links With Relevant Partners ........................................6 Chapter 3 Trigger 11 – Free Online Utilties...................................................................7 Trigger 12 – Free Affiliate / Reseller Program ..............................................7 Trigger 13 – Related News Stories...............................................................7 Trigger 14 – Free Community.......................................................................7 Trigger 15 – Provide Security .......................................................................7 Chapter 4 Trigger 16 – Offer Free Trials .......................................................................8 Trigger 17 – Make Attractive Ad Copy..........................................................8 Trigger 18 – Automate Reminders ...............................................................8 Trigger 19 – Explain History .........................................................................8 Trigger 20 – Provide Ordering Options.........................................................8 Chapter 5 Trigger 21 – Use Reverse Psychology .........................................................9 Trigger 22 – Use Attractive Banner Words...................................................9 Trigger 23 – Banner Ad Discounts ...............................................................9 Trigger 24 – Banner Ad Testimonials ...........................................................9
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Trigger 25 – Monthly Payment Plans ...........................................................9 Chapter 6 Trigger 26 – Use Strong Guarantee ...........................................................10 Trigger 27 – Tell People To Click ...............................................................10 Trigger 28 – Use No Risk Offers ................................................................10 Trigger 29 – Highlight Major Benefit ...........................................................10 Trigger 30 – Free Offer Via Banner ............................................................10

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Chapter 1
Trigger 1 – Write Exclusive Articles Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site. You could also target high subscriber ezines if they include your resource box. These publishers will publish them quicker because they will be the only ones with this content. Trigger 2 – Positive Image Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity. For e.g. you could say, "We regularly attend fundraisers and donate about 10% of our profits to charities and aid organizations." Trigger 3 – Improve Customer Service Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net. For e.g. you could communicate with your customers or visitors by phone, instant message, web site messages, chat rooms, message boards, video conferencing, fax, e-mail, etc. Trigger 4 – Solicit Recommendations Ask your customers what they would like to see offered by your business in the future. This information can boost your sales. For e.g. find out if they are interested in buying DVDs from your business. Then contact a DVD supplier and selling them as back-end. Trigger 5 – Investigate Possible Leakage Make sure your web host isn't losing your sales. If you get an e-mail from someone who told you that they couldn't access your site, it might be your host. You should ask them what kind of tracking or back-up system they use to make sure your web site is always up and running for business.

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Chapter 2
Trigger 6 – Create An Enjoyable Experience Allow your visitors’ experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc. You could offer online games that are related to your web sites theme. You could offer prizes to the high scorers too. Trigger 7 – Change Freebies Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, "Been there, done that". For e.g. you could introduce a new freebie every month. People will revisit every month to get the new freebie. Trigger 8 – Add A Directory Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. In your e-mail, mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do). Trigger 9 – Organize Marketing & Advertising Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans. Try to follow your plan step-by-step every day. This will free up your time by being more systematic and organized. If the plan isn't working, don't be afraid to tweak it. Trigger 10 – Trade Links With Relevant Partners Trade links only with web sites that you or your target audience would visit. They should offer their visitors valuable content or freebies. There is nothing wrong with filling your web site up with outside links if they're are interesting and helpful to your target audience.

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Chapter 3
Trigger 11 – Free Online Utilities Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site. You could also allow other people to give it away as long as your ad is included in it. This would make a very powerful viral marketing tool. Trigger 12 – Free Affiliate / Reseller Program Offer a free affiliate / reseller program. When you offer people a free opportunity to make money, they will line up to visit your web site. You should offer fair and high commission, affiliate training, a good tracking system, tested and proven marketing ads and other persuasive benefits. Trigger 13 – Related News Stories Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles. For e.g. if there is a hot or popular news story going on, you could somehow relate it to your web site’s theme. Trigger 14 – Free Community Offer your visitors a free community. People like to have a place where they can have discussions with others on a particular subject. You could even create multiple online communities. For e.g. if you were selling gardening tools, you could have a message board to discuss gardening tips and a chat room about picking the right gardening tool. Trigger 15 – Provide Security Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential. You could publish a strong privacy statement and explain to them how your secure ordering works in a little more detail.

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Chapter 4
Trigger 16 – Offer Free Trials Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. You could also allow other people to give away your sample products. It would be like "viral pre-sell marketing". Trigger 17 – Make Attractive Ad Copy Make your ad copy attractive. Your ad should list benefits before the features. Include guarantees and testimonials in your advertisement. Your advertisement should be easy to read, answer all the readers’ questions, give them many ways to order and, most importantly, persuade them to buy now, not later. Trigger 18 – Automate Reminders Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy. You could remind them with your e-zine, with a follow-up autoresponder course, an e-mail update reminder, etc. Trigger 19 – Explain History Let people know anything about your business history. They'll feel more comfortable if they know who they are really buying from. You could tell them when you started your business, why you started your business, what kind of training you’ve had, how many employees you have, etc. Trigger 20 – Provide Ordering Options Give people many ordering options. Accept credit cards, checks, money orders and other forms of electronic payments. You should be also open to adding new forms of payment as they become available. They could be the future and you don't want to be left behind.

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Chapter 5
Trigger 21 – Use Reverse Psychology Use reverse psychology on your banner ads. You could tell people not to click on your banner advertisement. For e.g. "Don't Click Here If You Are Comfortable With Your Looks." Another e.g. "Stop! Don't Click Here Unless You're Wealthy!" Trigger 22 – Use Attractive Banner Words Make your banner ad words as attractive as possible. Use words like ‘ultimate’, ‘powerful’, ‘sizzling’, ‘hot’, etc. Your words should relate to and highlight your total offer. You could also use specific words. For e.g. you could say, "Click Here To Increase Your Traffic By 120%!" Trigger 23 – Banner Ad Discounts Give a discount offer on your banner advertisement. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy-one- get-one-free discount, etc. For e.g. you could say, "Get 50% Off Our New Viral Marketing E-book! Click Here Now!" Trigger 24 – Banner Ad Testimonials Use a testimonial on your banner advertisement. This'll give people proof they aren't wasting their time clicking on your banner advertisement. The testimonial should include enough information so they understand the offer. You could also make them click the banner to read the testimonial. For e.g. "See What (famous person's name) Had To Say About Our Marketing E-book!" Trigger 25 – Monthly Payment Plans You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with easy monthly payments. For e.g. you could say, "You Can Own Our Product With 3 Easy Payments Of ($)!" Another idea would be to eliminate one of those payments later on in your ad copy.
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Chapter 6
Trigger 26 – Use Strong Guarantee Use a strong guarantee on your banner advertisement. You could include the guarantee as a headline for your offer. It could read ‘double or triple your money- back guarantee’, ‘your lifetime money-back guarantee’, etc. For e.g. it could say, "Keep Our E-book Even If You Ask For A Refund!" Trigger 27 – Tell People To Click Tell people to click on your banner advertisement. Newbies to the Internet may not even know they can click on banners. Just having the phrase "Click here" on your banner will increase your click-throughs. You could also make it a stronger command or order like "Click Here Now! or “Click Here Before It's Too Late!" Trigger 28 – Use No Risk Offers You could advertise a trial or sample offer. Make it a no risk or obligation, if they click on your banner ad and try out your product or service. For e.g. you could say, "FREE Sample Chapter Of The E-book...!" Another e.g. "Free Trial Membership To...!" Trigger 29 –Highlight Major Benefit Highlight the major benefit of your product, web site or service on your banner ad. It could be benefits like ‘make money’, ‘lose weight’, ‘increase energy’, ‘save money’, ‘save time’, etc. For e.g. you could say, "Lose 20 Pounds In 1 Month!" Or, "Make $200 In 1 Day!" Trigger 30 – Free Offer Via Banner You could advertise a free offer on your banner advertisement. People love free things. The freebie should relate to your target audience. If the freebie is attractive to them, they will click on the banner. For e.g. you could say, "Free Business E-zine!" or "Free Garden Tips E-book!" or "Free 7 Lesson Investing Course!"

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Thank You Congratulations! Put these “30 Proven Ways To Trigger Buying Behavior” into practice right now. The possibilities in these tips can be decisive in crafting your high profits websites!
To Your ultimate success!!

Courteously – S. Kumar www.learnhomebusiness.com

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