Marketing Dept. Course Description 1. Principles of Marketing (407101) Overviews the nature, significance and main concepts of Marketing Function in a business organization, and the effect of marketing environment on it. Discusses thoroughly the key marketing mix: Product development and Planning. Price, Promotion, and distribution, 2. Consumer Behavior (407202) pre-req. (407101) Explains the nature and concepts of human behavior, customer and consumption behavior, and its relationship with buying decision, buying stages, and product positioning. Discusses individual, social and cultural determinants of consumer behavior. 3. Marketing Communication (407203) pre-req. (407101) Provides an overview of the marketing communication and its elements. Discusses in details Promotion Management methods and techniques, as well as planning and administering Promotion campaigns. 4. Service Marketing (0407210) pre-req. (407101) The course aims at identifying the nature and concept of services basic classifications and marketing characteristics, Marketing mix points applicable to services and principle limitations on services quality and its guarantee. 5. Sales Management (407222) pre-req. (407101) Explains the nature, significance, role, organization, and sales management. Dully discusses the functions of sales Manager including: recruiting, selecting, training and motivating sales people, as well as Planning and controlling of sales operations. 6. . Personal Selling (407224) pre-req. (407101) Explains the nature, methods and techniques of Personal Selling, as well as how to handle effectively customer's objections, and how to make business deals. It Discusses Various types of customers and appropriate ways to deal with each type, administrative aspects of selling, and after sale service 7. Products Planning And Development (0407305) pre-req. (407101) This course aims at identifying the importance of developing current products, developing through searching for ideas, evaluating them and choosing the suitable alternative and developing the right product that suits the market’s need and support the competitive position in the market. 8. Financial Services Marketing (407313) pre-req. (407101) It offers an overview of bank marketing concept, its historical development, as well historical development and significance of banking industry in Jordan. Explains the variables of marketing mix of banking services, and how to develop marketing strategies to attain best competitive advantage in the banking - service market. 9. Marketing Management (0407322) pre-req. (0407101) + (402101) This course aims at identifying the main functions of marketing management and explain the importance of marketing in the organization through applying the management process in the marketing administration. 10. Industrial Marketing (407330) pre-req. (407101) Provides an understanding of the domestic and international markets for industrial and Petroleum products. Planning Marketing activities of industrial products through emphasis on their uniqueness and characteristics. 11. Field Training (407398) pre-req. (90 hours) Each student should get field training in a company/firm where he/she can apply marketing concepts and principles in that company. 12. Distribution Channels (407404) pre-req. (407101) Provides an overview of the nature, scope and importance of distribution. Examines environment of distribution channels, intermediaries, and how to select the most effective channel and techniques, management of physical distribution, and evaluation of distribution management. 13. Pricing Policies (407406) pre-req. (407101) Provides an overview of the nature and significance of pricing Policies. Discusses various pricing policies, strategies for new product, and which to select in order to face the various competition forms/styles (pure competition, monopdistic, competition, oligopoly, and monopoly), as well as how to evaluate various pricing policies. 14. Customer Relation Management (407437) ) pre-req (407322) The main concern of this course is to focus on the customer and the role of business organizations toward building strong and long relationship with customers, based on positive interaction between parties to serve the marketing. Towards building database for strategic planning and interaction with environmental changes based on customers, to build and enhance the marketing knowledge 15. Marketing Strategies (407443) pre-req. (407322) It provides an understanding of the various marketing strategies for better competition in market place, Discusses how a business can maintain a competitive advantage, how to analyze and develop strategic options for each strategic business unit (SBU), and optimal methods of strategic marketing. 16. Marketing Research (407444) pre-req. (407101) Focuses on Scientific research methodology in marketing and how to handle marketing problems in the areas of marketing mix: Product, price, promotion and distribution, as well as the role of marketing information system in marketing decisions. 17. E-marketing (407449) pre-req. (407101) The course aims at identifying the importance of electronic communications in the marketing field, how to use Internet as a method to promote sell and helping the producers and marketer in contacting clients and closing deals. 18. Current Marketing Issues (407450) pre-req. (407101) + (102102) Offers an understanding of Marketing concepts, and terms relevant to: marketing process and activities, marketing strategies and research (MIS), types of markets and products, policies of Pricing, distribution and promotion, and acquaintance of up dated Marketing studies. 19. International Marketing (English) (407452) pre-req. (407101.104101) Overviews nature, scope and importance of international marketing, as well as its structure, policies, and procedures, it Discusses how to cross international markets, and deal with problems and dilemmas of international marketing competition. 20. Applied Research (407498) pre-req. (99 hours) A student is required to conduct an applied/field research in marketing area, 21. Health Services Marketing (0407314) pre-req. (407210) This course aims at identifying the nature and concept of hygienic services and its importance to the individual and the society, in addition to the relationship between the marketing mix and hygienic services in a way which enhances these services. 22. Agricultural Marketing (407333) pre-req. (407101) Provides an understanding of the various markets and distribution channels for agricultural products. It discusses thoroughly agricultural marketing Planning, problems of local and international distribution, controlling and evaluating marketing operation 23. Pharmaceutical Marketing (0407334) pre-req. (407101) This course aims at identifying the nature of the pharmacist between the marketing mix and marketing pharmacist products by segmenting the market and promoting these products. 24. Marketing Information Systems (407340) pre-req. (407101) + (300100) Provides a good basis and understanding of the nature, significance, scope, applications and levels of marketing Information. Emphasis is placed on using computerized systems, data bases supporting marketing decisions, and allowing student to actual practice in the areas of marketing Information system. 25. Applications on Advertising (0407407) pre-req. (407203) This course aims at identifying the student’s skills in planning advertisement campaigns, editing advertisement articles and designing the advertisement layout . 26. Social Marketing (0407413) pre-req. (407210) This course aims at identifying the importance of social marketing to the community, in addition to the application of social marketing guaranteeing the of consumers and highlight social responsibility of business organization towards the community. 27. Tourism Marketing (407419) pre-req. (407210) Discusses the nature, fundamentals and significance of hotel and tourism industry. Special emphasis is made on types of hotels and tourism services, effective marketing strategies, effect of environment on marketing activities, marketing mix to ensure customer's satisfaction of hotel and tourism services. 28. Brand Management (407437) pre-req. (407322) This module is intended to provide a comprehensive understanding of brands, brand types and brand importance for both companies & customers, to familiarize students with the related concepts and aspects of organization image, reputation, and organization brand equity, to illustrate the major aspects of building and managing successful brands on different levels, and ultimately to figure out how companies can create and sustain solid brand name and brand equity over time. 29. Green Marketing (407438) pre-req. (407101) This course aim to provide student with the applied and intellectual knowledge in new and updating subject in marketing, as represent a philosophical direction aiming to create a positive influence on the customer preferences and develop their consumption habits, in line with the requirements of the preservation of the environment. As well as the amendments of operation processes, and the unjust using of natural resources and raw materials, and in conformity with the use of production and consumption waste for re-use again, and to enhance the society interests and the organization marketing objectives. 30. Marketing Case Study (407440) Provides a basis for studying and analyzing marketing cases, from scientific and practical aspects. Several cases are presented for discussion to help diagnose the problems facing the various firms in Jordan, and suggesting effective solutions to these problems.