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EAW_MotownWhiteHouse

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									PR AGENCY CONTACT:                                                       COMPANY PRESS CONTACT:
Clyne Media, Inc.                                                        Kati Naish
Tel: 615.662.1616                                                        Tel: 425.402.6108
Email: eaw@clynemedia.com                                                Email: kati.naish@eaw.com
Web: www.clynemedia.com/EAW                                              Web: www.eaw.com


                                         FOR IMMEDIATE RELEASE

    EAW® Loudspeakers Provide Great Sound for Motown Black History Month
                      Celebration at the White House
                 ®
            EAW ’s NTL720 Line Array and NTS250 Subwoofers, installed by Anderson Audio, fill the
             White House’s East Room with powerful sound for the President, First Lady and guests

Whitinsville, MA, USA, February 28, 2011 – On Thursday, February 24, 2011, President Barack Obama and
First Lady Michelle Obama marked Black History Month at the White House with a celebration of Motown music.
The event took place in the East Room at the White House, and Chris Anderson, of Harrisburg, Pennsylvania-
based Anderson Audio, was asked to spec the project. Anderson Audio is a premier audio vendor in the Mid-
Atlantic region, providing professional audio design, consultation and installation. Chris decided to rely on
                     ®
products from EAW for loudspeaker solutions for the event.

The Motown event is the latest in the music series, “In Performance at the White House.” Performers included
Smokey Robinson, Sheryl Crow, Seal and John Legend, among others, and several Motown legends were in
attendance. The event will be broadcast on PBS on Tuesday, March 1, 2011, at 8:00 p.m. Eastern. The night was
also streamed live on http://whitehouse.gov and http://pbs.org, and will air to service members around the world
on March 11 via the American Forces Network.

Anderson stated, “The East Room is approximately 80 feet by 40 feet, and all the speakers need to hang from
trusses ringing the room at about 16-18 feet. The room has some sound issues, and to complicate things even
further, there are three huge crystal chandeliers hanging from the ceiling.”

Anderson looked to EAW, who recommended their NTL720 Self-Powered Line Array System and NTS250 Large
Format Flyable Subwoofer. Anderson Audio assembled arrays of NTL720’s, four per side, with four NTS250’s,
two per side, in the front of the room. Other EAW products used included JF60z Compact Full-Range
Loudspeakers for front fills and NT29 Self-Powered Full-Range Loudspeakers for out fills.

Anderson noted, “I needed low profile, high output boxes with a wide horizontal dispersion pattern, and EAW
provided a solution. There are many challenges involved in an event like this – we are shooting a TV show, and
the sound system has to be effective in translating the energy and excitement of the show while not getting into
any of the camera shots. Frequency response must be smooth and accurate to not interfere with the broadcast
mix audio.”

He continued, “By all accounts, the system performed very well. I received many compliments about the audio for
this show in particular. From the smiles we got from my staff when we hung the NTL720s in our shop, to the finale
of the Motown show, with the VIP audience on their feet singing and clapping, our decision to go with EAW’s for
this event was confirmed as a good one. These excellent tools from EAW allowed us to deliver at one of the most
high-profile events around.”

For more information, please visit www.eaw.com

                                                       ###
Photo File 1: EAW_WhiteHouse_Photo1.JPG
Photo Caption 1: Setup for the latest concert for the “In Performance at the White House” series in the East Room
of the White House. The event was a celebration of Motown commemorating Black History Month. Chris
                                            ®
Anderson of Anderson Audio selected EAW NTL720 Self-Powered Line Array modules and other EAW products
for the event’s live sound reinforcement.

Photo File 2: EAW_WhiteHouse_Photo2.JPG
Photo Caption 2: An EAW NTL720 Line Array, set up in the White House’s East Room for the latest concert for
the “In Performance at the White House” series, a celebration of Motown. Chris Anderson of Anderson Audio
               ®
selected EAW NTL720 Self-Powered Line Array modules and other EAW products for the event’s live sound
reinforcement.

About EAW
                                                                                          ®       ®
Founded in 1978 and celebrating more than 30 years of excellence, Eastern Acoustic Works (EAW ) is a global
leader in producing high-performance professional audio equipment trusted by the most discerning professionals
for every possible sound reinforcement application.

About LOUD Technologies Inc.
                                                               ®        ®             ®       ®       ®       ®
As the corporate parent for world-recognized brands Alvarez , Ampeg , Blackheart , Crate , EAW , Mackie and
             ®
Martin Audio , LOUD engineers, markets and distributes a wide range of professional audio and musical
instrument products worldwide. Our product lines include sound reinforcement systems, analog and digital mixers,
guitar and bass amplifiers, and acoustic and electric guitars. These products can be found in professional and
project recording studios, video and broadcast suites, post-production facilities, sound reinforcement applications
including houses of worship, stadiums, nightclubs, retail locations, and on major musical concert tours. The
Company distributes its products primarily through retail dealers, mail order outlets and installed sound
contractors. The Company has its primary operations in the United States with operations in the United Kingdom,
Canada and China. For more information, please see our website: www.loudtechinc.com.

EAW is a registered trademark of LOUD Technologies Inc. in the United States and other countries. All other trademarks are the property of
their respective owners.




                            EAW • One Main Street • Whitinsville, MA 01588 • USA
        Phone: (425) 402-6108 • Fax: 425-487-4337 • Email: kati.naish@eaw.com • Internet: www.eaw.com

								
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