Developing Visibility Internally and Externally

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					                       Developing Visibility
                      Internally and Externally




Trudy Fahie
President & CEO,
Walmart Canada Bank
May 21, 2010
             "Many of us are taught
            to do our best and then
           let the world decide how
         to judge us. I think it’s better
          to do your best and decide
         how you want to be judged.
                And act that way."


2 Developing Visibility Internally and Externally Walmart Canada
    Developing                                            Create a personal leadership brand
                                                          Communicate your value
    Leadership                                            Build a professional network
    Visibility                                            Put your hand up
                                                          Ask for what you want
                                                          Leverage media
                                                          Volunteer




3 Developing Visibility Internally and Externally Walmart Canada
                   Create a Personal Leadership Brand
                                                   Developing your own brand is critical
                                                   to business and career success
                                                       Globalization
    "A leadership                                      Organizational changes/restructuring
   brand conveys                                       Project-based work
  your identity and                                    Career management
   distinctiveness                                     Increasingly competitive society
     as a leader. It                                   Rise of brands
   communicates
                                                   Your brand needs to be:
    the value you
    have to offer."                                    Compelling
                                                       Authentic
                                                       Consistent
                                                       Well-known
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 Communicate Your Value to the Business


                  Where do                                         Communicate
                   I bring                                           my value
                   value?




            Align the value                                           Perfect
             I bring to the                                             my
             organization                                            "elevator
                                                                      speech"

5 Developing Visibility Internally and Externally Walmart Canada
                            Build a Professional Network

         Build strong                                               Establish a
        relationships                                               network outside
           inside the                                               the organization
      organization –                                                – professional
        demonstrate                                                 colleagues
      your credibility                                              who can vouch for
                                                                    you and your work



                            High-quality professional networks are among
                               the highest impact drivers of potential


6 Developing Visibility Internally and Externally Walmart Canada
                                                     Put Your Hand Up
                                                             Don’t wait for the shoulder tap
                                                             Sign up for high-profile projects
                                                             Participate in company charity
                                                             events to raise your profile




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                     Ask For What You Want

                                                       Don’t be afraid to speak up!
    "Women often                                               Pay
    don’t get what                                             Promotions
    they want and                                              Assignments
   deserve because                                             Development opportunities
      they don’t                                               Recognition
       ask for it."
                                                       Don’t assume that others know
                                                       what you want or need.


8 Developing Visibility Internally and Externally Walmart Canada
   Leverage                                            Write for industry publications
   Media                                               Present/participate at conferences
                                                       Work with your Corporate Affairs/
                                                       Public Relations department to
                                                       promote your work externally




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                                                  Volunteer


                                                                    Chair a committee

                                                                    Sit on a Board for
                                                                    a not-for-profit
                                                                    organization




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         How Visible Are You?

                Do you leave others’                                         Do you clearly
                impressions of you                                  or   communicate the value
                    to chance?                                            you bring as a leader?

                   Do you wait for                                         Do you speak up and
                  the shoulder tap?
                                                                    or    ask for what you want?

                                                                         Do you intentionally build
              Do you neglect your
                                                                         meaningful connections
              professional network                                  or     with the right people
             and leave it to chance?
                                                                         internally and externally?
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              Reference Material
                                                               Gill Corkindale,
                                                               Harvard Business Review online,
                                                               February 26, 2008
                                                               Corporate Leadership Council, 2005
                                                                "Nice Girls Don’t Ask",
                                                                Harvard Business Review, October 2008
                                                               Seth Godin, Marketer, Author
                                                               Dave Ulrich & Norman Smallwood,
                                                               Harvard Business Review online,
                                                               March 29, 2010
                                                               Linda Babcock, Sara Laschever,
                                                               Michele Gelfand and Deborah Small,
                                                               HBR.org


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