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Date and time of test Search term or ad location Original URL Bolt

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Date and time of test Search term or ad location Original URL Bolt Powered By Docstoc
					                                                                                                                                                                                                                                                                                                                                                                                            Original Speed   Bolt speed           Bolt speed
                                                                                                                                                                                                                                                                                                                                                                                                                                                    Is the ad
Date and time of test             Search term or ad location                                                                                 Original URL                                                                                                         Bolt URL                       Ad Source            Type of page        Quality of landing page      Bolt success          according to   according to         presented on
                                                                                                                                                                                                                                                                                                                                                                                                                                                  customized?
                                                                                                                                                                                                                                                                                                                                                                                           webpagetest.org webpagetest.org        application
14-Dec-2010 16:14:56 chiropractor                                            http://www.chiropractorsnearyounow.com/ml2/?v=2053085004&u=08A0CEEEDFFBECA50210818080F8071858                                                        http://research.bo.lt/c4jx3                                   Google search Deep site link              Terrible                  Perfect                           0.55            0.41                 0.36 No
16-Dec-2010 13:24:02 Ad for Curve fragrances on Maxim.com                    http://www.getcurve.com                                                                                                                              http://jnastu.staging.b0.lt/9o627                             Display ad    Homepage                    Relevant                  Perfect                           0.94            0.57                 0.31 No
                                                                             http://www.bing.com/?publ=4E3B7509-6DF8-4583-97A9-
19-Dec-2010 19:23:05    Bing ad on Slate.com                                 BF9314C7CCD2&FORM=MSHHPG&crea=STND_MSHNOC_holiday10_RFHH_GMainShopping_1x1                                                                           http://jnastu.staging.b0.lt/21hi1                             Display ad      Homepage                  Relevant                  Perfect                           1.16            0.64                 0.55   No
17-Dec-2010 12:19:22    hockey puck                                          http://www.officialgamepuck.com/MuseumHomepage/AdPage.htm?gclid=CJTd0Z-N9KUCFR9NgwoddiY5mw                                                           http://research.bo.lt/irhbz                                   Google search   Deep site link            Terrible                  Perfect                           0.76            0.68                 0.62   No
17-Dec-2010 12:32:20    pokemon cards                                        http://www.sportlots.com/?gclid=CPKaxKGQ9KUCFQYEbAode1wVZQ                                                                                           http://research.bo.lt/els1e                                   Google search   Homepage                  Terrible                  Perfect                           0.74            0.78                 0.61   No
20-Dec-2010 10:36:59    pandora.com                                          http://www.columbia.com/on/demandware.store/Sites-Columbia_US-Site/default/omniheat-Start?mid=onadv&eid=website&nid=F10onadv_Pandora                 http://research.bo.lt/adf6q                                   Display ad      Deep site link            Compelling                Perfect                           1.16            0.78                 0.74   No
                                                                             http://www.surgeryoperations.com/specificcategory.asp?articlecategory=heart+surgery&keywords=the+heart+hospital&referrer=Bing&camp=IP-
19-Dec-2010 19:36:09    heart hospital                                       SurgeryOperations-US-11&group=the+heart+hospital&keyword=the%20heart%20hospital&traffictype=search&creativeid={creative}&sourcesite={placement}      http://jnastu.staging.b0.lt/7khk2                             Yahoo search    Homepage                  Relevant                  Perfect                           1.39             0.8                 0.91   No
14-Dec-2010 13:52:38    Ad for Laredo Group in MarketingCharts email         http://www.laredogroup.com/landings/knowmore-selling.asp                                                                                             http://pjwriting.bo.lt/xyn0                                   Email link      Custom page               Relevant                  Perfect                           1.51             0.8                 0.81   No
15-Dec-2010 14:45:10    best comedies                                        http://www.shrek.com/                                                                                                                                http://research-staging.staging.b0.lt/8zaqg                   Yahoo search    Homepage                  Relevant                  Perfect                           0.89            0.81                 0.63   No
20-Dec-2010 11:47:01    Comic-con                                            http://www.graffiticomics.com/                                                                                                                       http://research.bo.lt/f6qlh                                   Google search   Homepage                  Relevant                  Perfect                           1.39            0.83                 1.28   No
15-Dec-2010 10:27:23    kitchen cabinets                                     http://www.cabinetsandbeyond.com/?gclid=CPLmrJnv7qUCFR43gwodPlhMbQ                                                                                   http://research.bo.lt/i1eua                                   Google search   Homepage                  Relevant                  Perfect                           0.87            0.87                 0.53   Minimal
14-Dec-2010 12:30:13    Windows 7 ad on Brash.com, led to Amazon             http://www.amazon.com/gp/feature.html?docId=1000611581                                                                                               http://pjwriting.bo.lt/5m9by                                  Display ad      Custom page               Compelling                Perfect                            1.9            0.88                 4.23   No
15-Dec-2010 14:31:30    dining room set                                      http://www.furniture2go.com/?gclid=CJi6nY6j76UCFREPbAodxg37og"                                                                                       http://research-staging.staging.b0.lt/f1hnp                   Google search   Homepage                  Relevant                  OK with small errors              1.73            0.92                 0.81   Minimal
17-Dec-2010 12:04:24    dow jones                                            http://www.google.com/webmasters/igoogle/finance.html#source=fnha&utm_campaign=en&utm_source=en-ha-na-us-sk&utm_medium=ha&utm_term=stocks            http://research.bo.lt/ip938                                   Google search   Deep site link            Relevant                  Perfect                           0.82            0.95                 1.21   No
16-Dec-2010 10:28:10    super bowl tickets                                   http://www.finethingspackages.com//Superbowl.html                                                                                                    http://research-staging.staging.b0.lt/a63u4                   Bing search     Deep site link            Terrible                  Perfect                           1.11            0.97                 1.23   No
15-Dec-2010 12:20:35    sheet music                                          http://www.sheetmusicarchive.net/                                                                                                                    http://research-staging.staging.b0.lt/i8ek9                   Google search   Homepage                  Terrible                  OK with small errors              1.68            1.01                 0.89   No
15-Dec-2010 12:42:15    barbie                                               http://www.quinlanmuseum.com/                                                                                                                        http://research-staging.staging.b0.lt/9djjj                   Google search   Homepage                  Terrible                  With major errors                 3.38            1.02                 0.76   No
15-Dec-2010 10:20:31    kitchen cabinets                                     http://www.woodenbridgeinc.com/?gclid=CLHAoJ_v7qUCFRBNgwodswjgnQ                                                                                     http://research.bo.lt/g3n8n                                   Google search   Homepage                  Relevant                  OK with small errors              1.68            1.06                 1.39   Minimal
16-Dec-2010 14:18:53    KeepWriting email                                    http://www.keepwriting.com/jumpstart.htm                                                                                                             http://staging.b0.lt/ghikf                                    Email link      Deep site link            Terrible                  Perfect                           1.06            1.07                 0.99   No
15-Dec-2010 13:43:34    best cologne                                         http://www.artisanparfumeur.us/store/?gclid=CIj-zrKc76UCFRBzgwodtQXVpw                                                                               http://research-staging.staging.b0.lt/a7v3s                   Google search   Homepage                  Relevant                  Perfect                           1.68            1.08                 0.78   No
14-Dec-2010 11:01:08    seventeen.com                                        http://www.nike.com/nikeos/p/nikewomen/language_tunnel/?change                                                                                       http://research.bo.lt/eumws                                   Display ad      Deep site link            Relevant                  Perfect                           1.13            1.12                 1.37   No
16-Dec-2010 10:54:42    violin case                                          http://www.playmusic123.com/Music+Stands~products~60.htm                                                                                             http://research-staging.staging.b0.lt/jnfw6                   Bing search     Deep site link            Terrible                  Perfect                           2.03            1.18                  1.5   No
19-Dec-2010 10:01:56    long lasting candles                                 http://www.silvercitycandle.com/                                                                                                                     http://research.bo.lt/886c6                                   Google search   Homepage                  Terrible                  Perfect                            3.1            1.25                 1.24   No
16-Dec-2010 12:04:34    GE Lighting ad in STORESWeekly email                 http://www.gelighting.com/na/business_lighting/lighting_applications/retail/                                                                         http://jnastu.staging.b0.lt/fb9wh                             Email link      Deep site link            Relevant                  Perfect                           5.78            1.26                  2.4   No
14-Dec-2010 11:46:17    nationalgeographic.com                               http://www.nikonusa.com/d7000/?CID=natiq410dslr_d7000                                                                                                http://research.bo.lt/fwag0                                   Display ad      Deep site link            Compelling                With major errors                 1.21            1.26                 1.48   No
15-Dec-2010 15:26:51    California injury lawyer                             http://www.californiaattorneyreferral.com/torts.htm?PPCCode=MSN4-CAR                                                                                 http://research-staging.staging.b0.lt/1awy9                   Yahoo search    Deep site link            Terrible                  Perfect                           1.24            1.29                 1.19   Minimal
20-Dec-2010 19:32:18    tailored suit                                        http://www.saintlaurie.com/                                                                                                                          http://backup.bo.lt/7fhon                                     Google search   Homepage                  Relevant                  Perfect                           1.54             1.3                 1.26   No
15-Dec-2010 13:31:54    women's perfume                                      http://www.gucciparfums.com/en/gucci-guilty/collection.php?gclid=CNnsueqZ76UCFRBNgwodswjgnQ                                                          http://research-staging.staging.b0.lt/lpz6                    Google search   Deep site link            Relevant                  Perfect                           3.36            1.33                 1.36   No
                                                                             https://w1.buysub.com/pubs/BW/BWK/1110_BB_Landing_US.jsp?
17-Dec-2010 11:56:55    businessweek.com                                     cds_page_id=91450&cds_mag_code=BWK&id=1292615516349&lsid=33511351563044979&vid=1&cds_response_key=I1011HI12                                          http://research.bo.lt/aj0zt                                   Display ad    Deep site link              Relevant                  Perfect                           1.64            1.38                 1.52 No
15-Dec-2010 15:31:40    California injury lawyer                             http://californiainjuryclaimscenter.com/                                                                                                             http://research-staging.staging.b0.lt/2qm8n                   Yahoo search Homepage                     Terrible                  Perfect                           3.44            1.38                 1.22 Minimal
17-Dec-2010 12:59:48    first date restaurants                               http://www.bing.com/local/default.aspx?q=restaurants&FORM=MLOVRT&PUBL=Google&CREA=userid1743go16d3e06b3316503ad92d9bf733c750a5                       http://research.bo.lt/cw2zc                                   Google search Site search results         Relevant                  Perfect                           2.37             1.4                 0.89 Minimal
                                                                             http://shopping.aol.com/pokemon+card-products/?sem=1&ncid=AOLINS00170000000041&refCode=aolpartner_shopsemsearch&s_kwcid=TC|11506|
17-Dec-2010 12:36:40    pokemon cards                                        pokemon%20card||S|b|6888977465                                                                                                                       http://research.bo.lt/6igtl                                   Google search   Site search results       Terrible                  Perfect                            1.8            1.41                  1.4   No
15-Dec-2010 22:50:14    all-inclusive vacations                              http://all-inclusiveresort.com/?source=msnadc                                                                                                        http://jnastu.staging.b0.lt/d530a                             Yahoo search    Homepage                  Relevant                  Perfect                            2.2            1.41                  0.9   No
13-Dec-2010 15:50:14    newyorker.com                                        http://www.spdrgoldshares.com/promotion/?site=newyorker.com&place=base&size=300x250&ref=linkstorm                                                    http://research.bo.lt/6wl6y                                   Display ad      Custom page               Relevant                  Perfect                           3.66            1.41                  1.5   No
15-Dec-2010 20:45:57    schools portland                                     http://pacificu.123productpages.com/discover/teach/?src=AdWords&ad=39900&network=Search&kw=education%20portland&st=&ctracker_id=11328616             http://jnastu.staging.b0.lt/5p3a9                             Google search   Custom page               Relevant                  Perfect                           2.78            1.44                 1.45   No
17-Dec-2010 10:20:40    workout videos                                       http://www.formagym.com/node/add/7-days-free?gclid=CN2lpOXy86UCFQwCbAodWlolng                                                                        http://research.bo.lt/h79jn                                   Google search   Custom page               Compelling                Perfect                            2.3            1.51                  2.2   Minimal
                                                                             http://rinconresidential.reachlocal.com/coupon/?
                                                                             scid=1862181&cid=573621&tc=10121514525177422&rl_key=843c05b5c2615bcd66e1bb260a247956&kw=985983:19708&dynamic_proxy=1&primary_serv=
15-Dec-2010 15:15:50    San Francisco apartments                             rinconresidential1.reachlocal.net&pub_cr_id=630867338                                                                                                http://research-staging.staging.b0.lt/aqrlj                   Yahoo search Homepage                     Relevant                  Perfect                           1.46            1.56                 1.26 Minimal
                                                                             https://www.lowermybills.com/lending/home-refinance/index.loan?
19-Dec-2010 20:45:53    LowerMyBills.com ad on yahoo entertainment page sourceid=47199975-229171032-39750951&moid=20496&jsEnabled=Y&resolution=1440x900&cookieEnabled=Y                                                           http://jnastu.staging.b0.lt/c0atv                             Display ad      Custom page               Relevant                  Perfect                           9.82            1.56                 1.29   No
17-Dec-2010 12:00:13    businessweek.com                                     http://www.hyundaiusa.com/vehicles/2011/equus/experience/                                                                                            http://research.bo.lt/7lvkh                                   Display ad      Deep site link            Compelling                With major errors                 3.97            1.58                 1.18   No
20-Dec-2010 11:54:13    Burke Williams email                                 http://www.burkewilliamsspa.com/speciallanding2.aspx                                                                                                 http://research.bo.lt/g9adw                                   Email link      Deep site link            Relevant                  Perfect                           1.78            1.59                 1.24   No
16-Dec-2010 11:49:21    Inception movie                                      http://filmfanatic.mywebsearch.com/download/index.jhtml?spu=true&sul=true&spid=4110&partner=Z1xdm013                                                 http://jnastu.staging.b0.lt/iqmqw                             Yahoo search    Homepage                  Relevant                  Perfect                           2.25            1.61                 1.42   No
                                                                             http://bl.homegain.com/homesforsale/CO/fort-collins-loveland-area-colorado.html?entryid=8644&DCSext.tag_so_dd=Google;BL;CO;Fort%20Collins/Loveland
19-Dec-2010 19:29:45    open house fort collins                              %20Area;house+fort+collins&nopopup=1&WT.srch=1&mctoken=v4v43399Z3a321203687050514019Z3a2Z3a522Z3aZ3aZ3a1606Z3aZ3a                                    http://jnastu.staging.b0.lt/gteju                             Yahoo search Deep site link               Relevant                  Perfect                           2.76            1.61                 1.34 Minimal
14-Dec-2010 16:18:22    chiropractor                                         http://www.chiropractor-alliance.com/cgi-bin/getmetro.pl?0000000001+8005                                                                             http://research.bo.lt/hins9                                   Google search Deep site link              Relevant                  Perfect                           3.58            1.61                 1.15 Minimal
                                                                             http://www.yarnmarket.com/knitting/Knitting_Needles_Crochet_Hooks-425.html?s_kwcid=TC|8929|knitting%20needles||S|e|
17-Dec-2010 11:50:08    knitting needles                                     4684996633&gclid=CK7YwLWG9KUCFRiAgwodlRFRqQ                                                                                                          http://research.bo.lt/70xsv                                   Google search Deep site link              Terrible                  Perfect                           3.84            1.64                 2.14 No
16-Dec-2010 12:26:57    Promoted tweet                                       http://www.thefightermovie.com/                                                                                                                      http://research-staging.staging.b0.lt/3g7hh                   Twitter       Homepage                    Relevant                  Perfect                           1.38            1.65                 2.91 No
16-Dec-2010 10:41:00    Gucci purse                                          http://www.freshstyledrops.com/Gucci-Bags_c_929-1.html                                                                                               http://research-staging.staging.b0.lt/516uv                   Bing search   Deep site link              Relevant                  Perfect                           4.39            1.65                 1.58 No
                                                                             http://www.mychasecreditcards.com/southwest/DecemberRRNAL?
16-Dec-2010 14:09:16    Souhwest email                                       RMID=L_101216_RRR_NonAList&RRID=YnJpdHRhbmkubmljaG9sc0BnbWFpbC5jb20.&src=MAILRRDALST00000N101215                                                     http://staging.b0.lt/b9tx6                                    Email link      Deep site link            Relevant                  Perfect                           1.66            1.67                 1.32 No
                                                                             http://marketing.linkedin.com/solutions/company-pages/?trk=en-na-dis-age-mktag-
14-Dec-2010 13:48:19    Ad for LinkedIn on AdAge.com                         reco&utm_source=adage&utm_medium=dchan&utm_content=reco_300x250&utm_campaign=Q42010                                                                  http://pjwriting.bo.lt/ipg44                                  Display ad      Custom page               Relevant                  Perfect                           5.61            1.68                 3.84 No
                                                                             http://www.rwcalendar.com/uof/rwcalendar/?
14-Dec-2010 10:59:32    Runner's World email                                 keycode=138455&mktOfferId=RWD39818&product_code=120962&smartcode=1198770005712800000399339022320101213                                               http://pjwriting.bo.lt/15x59                                  Email link      Custom page               Relevant                  With major errors                 3.41            1.75                 1.82   No
16-Dec-2010 12:21:33    Coca Cola Twitter                                    http://www.youtube.com/watch?v=UR3V3GJxt-w                                                                                                           http://research-staging.staging.b0.lt/cbwmy                   Twitter         Custom page               Relevant                  With major errors                 1.76            1.77                 2.95   No
16-Dec-2010 11:06:23    karate gi                                            http://www.karatesupply.com/Karate-Uniforms_c_26.html                                                                                                http://research-staging.staging.b0.lt/1vv6q                   Bing search     Deep site link            Relevant                  Perfect                           2.22            1.78                 2.08   No
14-Dec-2010 16:08:48    chiropractor                                         http://sixtopchiropractors.com/drsixtopchiropractors/sanfrancisco/                                                                                   http://research.bo.lt/35ej2                                   Google search   Homepage                  Terrible                  Perfect                           1.06            1.79                 0.98   Minimal
                                                                             https://subs.timeinc.net/SI/si_cntrl0409.jhtml?
14-Dec-2010 13:01:06    sports illustrated                                   experience_id=231918&pkw=PSSIGLTX071210SNND1261&partner=yes&source_id=2&_requestid=353083&_requestid=353083                                          http://research.bo.lt/7z5jg                                   Google search   Deep site link            Relevant                  Perfect                           5.48            1.79                 1.41   No
16-Dec-2010 10:50:00    music stands                                         http://www.zzounds.com/cat--Music-Stands--2385                                                                                                       http://research-staging.staging.b0.lt/82h4z                   Bing search     Deep site link            Terrible                  With major errors                 2.87             1.8                 2.85   No
15-Dec-2010 10:59:12    pocket knife                                         http://www.myswitchblade.com/Default.asp?Redirected=Y                                                                                                http://research.bo.lt/gehf4                                   Google search   Homepage                  Relevant                  Perfect                           3.55            1.81                 1.44   No
16-Dec-2010 13:15:18    Amazon mp3 twitter                                   http://www.amazon.com/gp/feature.html/ref=tsm_1_tw_dm5xmas_20101215ie=UTF8&docId=1000639741                                                          http://staging.b0.lt/i246q                                    Twitter         Deep site link            Relevant                  Perfect                           3.71            1.87                 1.61   No
15-Dec-2010 15:38:09    family history                                       http://www.familylink.com/familysearchbox/4?utm_source=Bing&utm_medium=cpc&utm_campaign=Bingppctest                                                  http://jnastu.staging.b0.lt/45v7t                             Bing search     Custom page               Relevant                  Perfect                           2.24            1.89                 2.26   No
15-Dec-2010 12:33:17    baby doll                                            http://samanthasdolls.com/                                                                                                                           http://research-staging.staging.b0.lt/6y7w3                   Google search   Homepage                  Relevant                  Perfect                           3.11            1.89                 1.46   No
14-Dec-2010 13:03:53    sportsillustrated.cnn.com                            http://www.nba.com/leaguepass/?cid=893                                                                                                               http://research.bo.lt/d2opb                                   Display ad      Deep site link            Relevant                  OK with small errors              3.85            1.91                 3.09   No
17-Dec-2010 12:40:07    pandora.com                                          http://www.google.com/chrome/?brand=CHKD&utm_campaign=en&utm_source=en-oa-na-us-N5295.pandora.com&utm_medium=oa                                      http://research.bo.lt/2k066                                   Display ad      Deep site link            Relevant                  Perfect                           1.73            1.91                 1.46   No
15-Dec-2010 14:26:21    cheap futon                                          http://www.ikea.com/us/en/catalog/categories/departments/bedroom/10609                                                                               http://research-staging.staging.b0.lt/a4suo                   Google search   Deep site link            Relevant                  Perfect                           1.72            1.93                 1.89   No
                                                                             http://www.myfreight.com/Outsourced-Shipping-Solutions?
14-Dec-2010 14:07:06    shipping services                                    utm_medium=cpc&utm_source=google&utm_campaign=search&utm_content=shipping&utm_term=shipping%20services                                               http://pjwriting.bo.lt/a0r3e                                  Google search   Deep site link            Relevant                  Perfect                           2.07            1.94                 1.64   No
14-Dec-2010 21:28:03    contact lenses                                       http://www.lens.com/                                                                                                                                 http://research.bo.lt/7et72                                   Google search   Homepage                  Terrible                  Perfect                           3.25            1.95                 2.38   No
17-Dec-2010 07:38:35    NARAL email                                          https://secure.prochoiceamerica.org/site/Donation2?idb=73194502&df_id=15415&15415.donation=form1&JServSessionIdr004=vjyw0tsn42.app228b               http://backup.bo.lt/7ft4e                                     Email link      Deep site link            Relevant                  Perfect                           3.45            1.95                 1.07   No
20-Dec-2010 12:25:12    Horse froogle email                                  http://www.horsefroogle.com/Oakwood-Fine-Leather-Conditioner-s/133.htm                                                                               http://research.bo.lt/bhoxm                                   Email link      Deep site link            Relevant                  Perfect                           2.18            1.97                 2.05   No
17-Dec-2010 10:32:06    Band of Outsiders                                    http://www.forwardforward.com/fwd/Brands.jsp?d=M&c=Band+of+Outsiders&source=google-bandofoutsiders&gclid=COSCv9v186UCFRiAgwodlRFRqQ                  http://research.bo.lt/2it8a                                   Google search   Deep site link            Relevant                  Perfect                           2.13            1.98                 1.52   No
17-Dec-2010 14:53:15    nbc.com                                              http://www.miniusa.com/                                                                                                                              http://research.bo.lt/93npv                                   Display ad      Homepage                  Compelling                Perfect                           3.16            1.98                 2.06   No
14-Dec-2010 13:12:47    disney.go.com                                        http://www.progressive.com/insurance/tron/default.aspx?&code=9903600313                                                                              http://research.bo.lt/bw70p                                   Display ad      Deep site link            Relevant                  Perfect                           4.25            1.99                 2.25   No
15-Dec-2010 22:24:26    Nationwide ad on Discovery.com                       http://regional.nationwide.com/temp6/vanishing-deductible/?WT.mc_id=MCK-D-BR1010CONNTL000C8275                                                       http://jnastu.staging.b0.lt/5fvdk                             Display ad      Custom page               Relevant                  OK with small errors              2.59               2                 1.72   No
19-Dec-2010 09:53:28    pool furniture                                       http://www.admiralfurnitureonline.com/?src=google&gclid=CIn12K_t-KUCFQkPbAodkj4PmQ                                                                   http://research.bo.lt/dc81c                                   Google search   Homepage                  Terrible                  Perfect                           3.07            2.00                 2.08   No
                                                                             https://www.google.com/accounts/ServiceLogin?service=lbc&ltmpl=tags&utm_campaign=en&utm_medium=ha&utm_source=en-ha-na-us-
14-Dec-2010 13:06:57    advertising                                          skws_tags&continue=http://www.google.com/local/add%3Futm_campaign%3Den%26utm_medium%3Dha%26utm_source%3Den-ha-na-us-skws_tags                        http://pjwriting.bo.lt/fdas9                                  Google search Custom page                 Relevant                  Perfect                           2.89            2.01                 3.44 No
19-Dec-2010 12:42:37    contact manager                                      https://www.salesforce.com/form/contact/contactme-ge.jsp?d=70130000000FTfc&DCMP=KNC-MSN&mkwid=iLnGyIS6&pcrid=174922960                               http://jnastu.staging.b0.lt/3kwca                             Bing search   Custom page                 Compelling                Perfect                           5.31            2.03                 1.75 No
19-Dec-2010 19:04:11    Pandora email, link to give as gift                  http://www.pandora.com/p1_gift/gift_about.vm?ref=GEF2                                                                                                http://jnastu.staging.b0.lt/5c9a8                             Email link    Custom page                 Compelling                Perfect                           2.86            2.05                 1.79 No
                                                                             http://1ecker.reachlocal.com/coupon/?
                                                                             scid=2026314&cid=671498&tc=10121514525177422&rl_key=9ff6a3892e3f115d0a42130f83970cd4&kw=50305:19708&dynamic_proxy=1&primary_serv=1ec
15-Dec-2010 15:05:14    San Francisco condos                                 ker.reachlocal.net&pub_cr_id=279454710                                                                                                               http://research-staging.staging.b0.lt/7n10v                   Yahoo search    Homepage                  Relevant                  Perfect                           2.12            2.07                 1.98   No
14-Dec-2010 12:02:55    doctorate psychology degree                          http://learn.thechicagoschool.edu/online-y                                                                                                           http://pjwriting.bo.lt/g33hn                                  Yahoo search    Custom page               Relevant                  Perfect                           2.51            2.14                 4.14   No
20-Dec-2010 12:42:05    Burke Williams email                                 https://www.burkewilliamsspa.com/Login.aspx?ReturnUrl=%2fOnlineBooking%2fOnlinebooking.aspx                                                          http://research.bo.lt/2v6gz                                   Email link      Deep site link            Terrible                  Perfect                           3.43            2.14                 2.68   No
14-Dec-2010 13:12:25    advertising                                          http://advertising.microsoft.com/advertise-your-business-on-bing?s_cid=bng_US_generic_Online-Ads_online-advertising_b                                http://pjwriting.bo.lt/6p4uq                                  Bing search     Custom page               Compelling                Perfect                           3.92            2.14                 4.53   No
14-Dec-2010 21:23:59    left handed scissors                                 http://www.shopscissors.com/left-handed-scissors-c-33.html?ad=adwords.lefthanded&gclid=CMb16Mu87aUCFQIBbAodfx2VoQ                                    http://research.bo.lt/gydfd                                   Google search   Site search results       Relevant                  OK with small errors              3.97            2.15                 2.24   No
20-Dec-2010 14:40:06    LinkedIn email                                       https://www.ivyexec.com/professionals/register/?ref=JS2010&JS2010                                                                                    http://backup.bo.lt/d1t5f                                     Email link      Deep site link            Relevant                  Perfect                           3.17            2.16                 2.22   Minimal
14-Dec-2010 14:42:55    dog obedience                                        http://www.caninedimensions.com/PublicPages/Home.aspx?gclid=CMr43fTa7KUCFQTNKgodFQoIpA                                                               http://pjwriting.bo.lt/7tkw0                                  Google search   Homepage                  Relevant                  Perfect                           3.76            2.16                 4.17   No
                                                                             http://members.cafepress.com/giftcertificates/product_details.aspx?
                                                                             source=email&CMP=EMC_20101220_deal_giftcerts&utm_source=cafepress&utm_medium=email&utm_content=0&utm_campaign=20101220_deal_giftcerts
20-Dec-2010 12:03:23    Cafe Press email                                     &pid=2529374                                                                                                                                         http://research.bo.lt/15nma                                   Email link      Deep site link            Relevant                  Perfect                           2.38            2.22                  2.1   No
14-Dec-2010 12:01:36    popularmechanics.com                                 http://stanleytools.com/default.asp?TYPE=CATEGORY&CATEGORY=ZAG+TOOL+BOXES                                                                            http://research.bo.lt/j0fgo                                   Display ad      Site search results       Relevant                  Perfect                           5.05            2.22                 1.75   No
15-Dec-2010 14:04:24    red lipstick                                         https://itsyourskin.com/Home_Page.html                                                                                                               http://research-staging.staging.b0.lt/bzfq1                   Google search   Homepage                  Terrible                  Perfect                           4.39            2.23                 1.93   Minimal
16-Dec-2010 11:57:41    Ad for South Carolina on Golf Digest homepage        http://www.discoversouthcarolina.com/madeforvacation/golf.aspx?EBadID=2559173                                                                        http://jnastu.staging.b0.lt/88ccv                             Display ad      Homepage                  Compelling                Perfect                           2.24            2.24                 1.93   No
17-Dec-2010 09:45:26    Twilight                                             http://www.amazon.com/s/?ie=UTF8&keywords=twilight+series&tag=googhydr-20&index=aps&hvadid=3855261441&ref=pd_sl_1x0npn42yd_b                         http://research.bo.lt/13e58                                   Google search   Site search results       Relevant                  Perfect                           2.63            2.25                 1.67   No
14-Dec-2010 13:53:28    toy trucks                                           http://www.amazon.com/s/?ie=UTF8&keywords=hess+trucks&tag=googhydr-20&index=aps&hvadid=3280202731&ref=pd_sl_7wgrd696wk_b                             http://research.bo.lt/fsjbh                                   Google search   Site search results       Relevant                  OK with small errors              2.84            2.27                 2.06   No
13-Dec-2010 15:35:39    newyorker.com                                        https://www.chase.com/                                                                                                                               http://research.bo.lt/etm0f                                   Display ad      Homepage                  Relevant                  Perfect                           3.55            2.28                 2.65   No
20-Dec-2010 10:30:27    Save the internet email                              https://freepress.actionkit.com/donate/real_net_neutrality_fundraiser/?akid=2191.9663933.O6H0m0&rd=1&t=2                                             http://research.bo.lt/fqz63                                   Email link      Deep site link            Relevant                  Perfect                           2.64             2.3                 2.08   No
17-Dec-2010 11:06:04    beer pong table                                      http://www.officialbeerpongtable.com/beer-pong-tables/official-beer-pong-tables-lp.aspx?gclid=CP7wqqH786UCFQoLbAodKlizqA                             http://research.bo.lt/9u5n4                                   Google search   Deep site link            Relevant                  Perfect                           2.39            2.32                 1.91   No
                                                                             http://www.qvc.com/qic/qvcapp.aspx/app.nav/params.class.4975.level.3/walk.yah.0101-1649?venue=cgen&ref=GLA&cm_ven=googlePAID&cm_cat=Home
20-Dec-2010 18:36:25    throw pillows                                        +Accents&cm_pla=Decorative+Accents&cm_ite=sde9h5NZv_2988272760_decorative%20throw%20pillows                                                          http://backup.bo.lt/bsxuz                                     Google search Deep site link              Relevant                  With major errors                 3.95            2.32                 4.64 No
14-Dec-2010 13:38:56    kidswb.com                                           http://www.mymotorisland.com/?utm_campaign=ToyState_Holiday_Digital_Campaign_2010_RRCAT                                                              http://research.bo.lt/48hmd                                   Display ad    Homepage                    Relevant                  Perfect                           1.96            2.35                 3.14 No
16-Dec-2010 11:20:29    Monster.com email                                    http://hiring.monster.com/recruitment-solutions/Job-Postings-Savings-Offer.aspx?promotionID=9799&adid=0/&WT.mc_n=B2BUS000123                         http://jnastu.staging.b0.lt/4ts3y                             Email link    Deep site link              Relevant                  Perfect                           3.39            2.36                 2.19 No
                                                                             http://www.myfico.com/Products/FICOKit/Description.aspx?semengine=google&semcampaign=S-Brands_Suze_Orman&semadgroup=S-
                                                                             Suze_Orman&semkeyword=suze+orman&semcreative=na&sempage=home&semmatch=MATCH&semmarket=corescore_search&cm_guid=1-
                                                                             _-100000000000000047587-_-4084435961&cm_mmc=AdWords_Search-_-S-Brands_Suze_Orman+-+S-Suze_Orman-_-Exact+match+search
14-Dec-2010 13:21:43    Suze Orman                                           +4084435961-_-suze%20orman&ef_id=z0dNBpYMAAABhLA:20101214202304:s                                                                                    http://pjwriting.bo.lt/3ct1d                                  Google search Deep site link              Terrible                  OK with small errors              5.56            2.39                 5.47 No
                                                                             http://www.jcpenney.com/jcp/bridaljewelry2010.aspx?&cm_mmc=Roadblock-_-Holiday-_-BridalJewelry-
14-Dec-2010 11:15:22    Cosmpolitan.com                                      _-728x90&mscssid=6b79fbda39d5f47e495233440d3cd43dbxMnVNoV5a3oxMnVNoV5a3W200B2EA087FDCBEBCB8CE94BDEA29D52D79E1034819                                  http://research.bo.lt/b8kxm                                   Display ad    Custom page                 Relevant                  Perfect                           2.56             2.4                 1.96 No
16-Dec-2010 11:33:58    video network                                        http://www.video-insight.com/Products/IP-Camera-Server.aspx?gclid=CIS8uvW08aUCFQTNKgodFQoIpA                                                         http://jnastu.staging.b0.lt/f3w02                             Google search Deep site link              Terrible                  Perfect                           3.29             2.4                 2.23 No
                                                                             http://shopping.yahoo.com/
                                                                             search;_ylc=X3oDMTIzaDRvMWRsBF9TAzc4NDcxNzI0MARfcwMyMjcwODIyOARwcnRucl9pZAMyMTE4MTE4BHNlYwNhZmZpbGlhdGUEc2xrA2xhbmRpb
19-Dec-2010 21:53:59    Harrison Ford movies                                 mc-?rd=1&p=Harrison%20Ford%20Movies&view=g&affiliate=rw&AID=10473284&PID=2118118&SID=ys2k441740-8068                                                 http://jnastu.staging.b0.lt/y9q4                              Google search Site search results         Relevant                  Perfect                           2.63            2.41                 2.49 No
16-Dec-2010 10:28:53    alcohol recovery programs                            http://www.stopyouraddiction.com/?apcid=3081                                                                                                         http://jnastu.staging.b0.lt/66p1t                             Bing search   Homepage                    Relevant                  Perfect                           5.78            2.42                 3.24 No
                                                                             http://www.scriptshark.com/screenwriters/screenplays/reaction-packs/scriptshark-s-reaction-packs.html?
17-Dec-2010 07:31:29    Script Shark email                                   utm_source=Newsletter&utm_medium=email&utm_campaign=RP%2BPromo%2FEnd-of-Year                                                                         http://backup.bo.lt/adgbi                                     Email link      Deep site link            Relevant                  Perfect                           8.08            2.42                 1.53   No
20-Dec-2010 11:44:03    Comic-con                                            http://www.scottscomics.com/                                                                                                                         http://research.bo.lt/bpc6q                                   Google search   Homepage                  Terrible                  OK with small errors               1.4            2.43                 2.31   No
17-Dec-2010 10:00:23    Harry Potter                                         http://www.calibex.com/about-harry-potter/zzcalibex2zB1z0--search-html?nxtg=8530a1c051d-6F45B6EBE77D232E                                             http://research.bo.lt/22t4n                                   Google search   Site search results       Relevant                  Perfect                           6.67            2.45                 2.24   No
14-Dec-2010 20:44:22    italian restaurant                                   http://www.amicis.com/locations.asp?ad=g&gclid=CL6kzbi47aUCFQQPbAody1dZpA                                                                            http://research.bo.lt/5eu3f                                   Google search   Deep site link            Relevant                  Perfect                            2.9            2.46                 1.96   Minimal
15-Dec-2010 14:05:43    red lipstick                                         http://bloodyred.com/                                                                                                                                http://research-staging.staging.b0.lt/50zq                    Google search   Homepage                  Terrible                  Perfect                           2.57            2.47                 1.84   No
14-Dec-2010 12:01:32    popularmechanics.com                                 http://www.realage.com/ralong/entry4.aspx?cbr=PMECH26                                                                                                http://research.bo.lt/cwio1                                   Display ad      Deep site link            Relevant                  Perfect                           3.48            2.54                 7.13   No
14-Dec-2010 21:32:49    contact lenses                                       http://www.visiondirect.com/la/help/default.asp?catid=133894&aid=336996&aparam=contacts                                                              http://research.bo.lt/fitkh                                   Google search   Deep site link            Relevant                  Perfect                           6.95            2.56                 2.45   No
                                                                             http://www.ziprealty.com/buy_a_home/search/form/city.jsp?zTracked=true&prepopulate=true&cKey=g5xzbtdc&county=San
15-Dec-2010 14:57:38    San Francisco condos                                 +Francisco&metro=sf&referred_by=msn-sch-freemls--San_Francisco_condo_for_sale-SF_Big_condo                                                           http://research-staging.staging.b0.lt/eylea                   Yahoo search    Site search results       Terrible                  Perfect                            3.4            2.59                 2.52   Minimal
14-Dec-2010 15:09:12    Blackberry ad on Yahoo home page (1 cent sale) http://www.att.com/shop/wireless/deals/blackberry-pearl.jsp?source=ECbc000000025100                                                                        http://pjwriting.bo.lt/c7kc2                                  Display ad      Site search results       Relevant                  Perfect                          11.68            2.59                 2.52   No
19-Dec-2010 09:38:56    pool furniture                                       http://beta.leisurecreationsfurniture.com/                                                                                                           http://research.bo.lt/2z9ll                                   Google search   Homepage                  Relevant                  Perfect                           1.85             2.6                 2.13   No
15-Dec-2010 22:07:58    hair extensions                                      http://www.paulayoung.com/category/hairpieces.do?nType=1&9mtype=e&9mkw=2831521844&9mad=302901974.2&9mraw=hair%20extensions                           http://jnastu.staging.b0.lt/dhun7                             Bing search     Homepage                  Relevant                  Perfect                           4.00             2.6                 3.65   No
                                                                             http://www.knife-depot.com/landing/pocket-knives.php?src=gaw&src1=knives&src2=pocket+knives&src3=pocket
15-Dec-2010 10:55:59    pocket knife                                         +knife&src4=exact&gclid=COWRzcv17qUCFQYEbAode1wVZQ                                                                                                   http://research.bo.lt/b1ec7                                   Google search   Deep site link            Relevant                  Perfect                           2.96            2.61                 0.78   No
14-Dec-2010 12:30:32    oprah.com                                            http://www.humira.com/Psoriasis/VPP/Default.aspx?s_mcid=CHUP142310OPF                                                                                http://research.bo.lt/6we2n                                   Display ad      Deep site link            Relevant                  OK with small errors               4.1            2.68                 3.94   No
17-Dec-2010 10:59:12    beer pong table                                      http://www.partypongtables.com/?gclid=CJCD7J_786UCFSJ0gwodbjstnw                                                                                     http://research.bo.lt/miuf                                    Google search   Homepage                  Terrible                  Perfect                           4.57            2.69                 3.15   No
19-Dec-2010 09:28:01    promoted tweet                                       http://www.youtube.com/watch?v=k-ImCpNqbJw                                                                                                           http://research.bo.lt/jl6gv                                   Twitter         Deep site link            Relevant                  Perfect                           3.08             2.7                 2.95   No
17-Dec-2010 10:52:00    cappucino maker                                      http://www.coffeecow.com/PublicPages/EspressoBrewersAndCoffeeLandingPage.aspx?utm_source=google&utm_medium=ppc                                       http://research.bo.lt/80vaf                                   Google search   Deep site link            Terrible                  Perfect                           5.02            2.73                 1.49   No
                                                                             http://medcopharmacy.com/prescriptions.html?SEM_BNG__prescriptions+by
                                                                             +mail_Phrase&ctt_id=5488647313&ctt_adnw=MSN&ctt_ch=ps&ctt_entity=MK&ctt_cli=10x21726x18603x496716&ctt_kw=prescriptions%20by
19-Dec-2010 18:55:28    prescriptions by mail                                %20mail&ctt_adid=386680830&ctt_nwtype=e                                                                                                              http://jnastu.staging.b0.lt/5e447                             Yahoo search Custom page                  Relevant                  Perfect                           3.59            2.74                 2.56 No
19-Dec-2010 20:52:53                                                         http://www.scanexplorer.com/for-agencies-and-mscs/overview
                        Ad for Scan Explorer (digital search for marketers) on Advertising Age site                                                                                                                               http://jnastu.staging.b0.lt/aqlt3                             Display ad   Deep site link               Terrible                  Perfect                          12.04            2.74                 2.58 No
                                                                             http://www.especiallyyours.com/dept.asp?cid=1&did=243&mscssid=&adsrc=&cm_mmc=msn-_-Extensions+Extensions-_-hair+extensions-_-
                                                                             exact&9mtype=e&9mkw=4692023307&9mad=334258090.2&9mraw=hair%20extensions/?9mtype=e&9mkw=4692023307&9mad=334258090.2&9mraw=hair
15-Dec-2010 22:17:55    hair extensions                                      %20extensions                                                                                                                                        http://jnastu.staging.b0.lt/jizrs                             Yahoo search Homepage                     Relevant                  Perfect                           4.77            2.78                  3.9 No
                                                                             http://www.liftopia.com/results.php?
                                                                             RegionCatId=R_3&StartDate=12%2F17%2F2010&NumberOfDays=1&utm_source=bronto&utm_medium=email&utm_term=All+Deals+on+Friday%3E
15-Dec-2010 15:04:38    Liftopia email                                       %3E&utm_content=Liftopia+Weekend+Deal+Alert+-+Colorado+Ski+Resorts&utm_campaign=Colorado+Weekend+Update+12%2F15%2F10                                 http://jnastu.staging.b0.lt/82q2p                             Email link      Custom page               Relevant                  Perfect                           3.03            2.79                 2.63   No
14-Dec-2010 10:51:33    people.com                                           http://www.facebook.com/propel                                                                                                                       http://research.bo.lt/jbavt                                   Display ad      Facebook event/fan page   Relevant                  With major errors                  4.1             2.8                 3.54   No
17-Dec-2010 10:11:27    free weights                                         http://allamericanfitness1.reachlocal.net/PageAssets/freeweights.html                                                                                http://research.bo.lt/hqjpx                                   Google search   Deep site link            Relevant                  Perfect                           5.22            2.83                 2.37   No
16-Dec-2010 13:40:01    Netflix email                                        http://www.netflix.com/GiftPurchase?gctrkid=67154879&lnktrk=EMP&g=6682AB46464038BC1AC32468CA1E228C0AC0315E&lkid=cta                                  http://staging.b0.lt/5fhck                                    Email link      Deep site link            Relevant                  Perfect                           6.12            2.83                 2.95   No
                                                                             http://www.db1.bloomspot.com/l/exclusive-offers-on-spas-in-san-francisco/88/?
14-Dec-2010 15:58:49    luxury spa                                           utn_campaign=SFSearch&utn_source=adwords&utn_medium=text&utn_keyword=spa%20luxury&gclid=CKHjwf347KUCFSBugwodqGZ3pA                                   http://backup.bo.lt/27i1b                                     Google search   Custom page               Compelling                Perfect                           4.01            2.85                 1.57   Minimal
15-Dec-2010 19:50:32    new york gyms                                        http://www.gymticket.com/gymlanding_1/?v=972101019&u=08B0979DA3E1EFA50210818080F8071863                                                              http://jnastu.staging.b0.lt/c2z4b                             Bing search     Custom page               Relevant                  Perfect                           3.13            2.86                 3.15   No
19-Dec-2010 20:39:25    credit score                                         http://www.freecreditscore.com/dni/default.aspx?PageTypeID=HomePage21&SiteVersionID=932&SiteID=100323&sc=671212&bcd=                                 http://jnastu.staging.b0.lt/7gwos                             Google search   Custom page               Compelling                Perfect                           3.44            2.86                 2.59   No
15-Dec-2010 14:16:55    dining room set                                      http://www.hootjudkins.com/products.php?category=Bedroom&gclid=CJy8naej76UCFQcKbAod1xWCpQ                                                            http://research-staging.staging.b0.lt/5x4qb                   Google search   Deep site link            Relevant                  Perfect                           4.11            2.86                 1.94   No
17-Dec-2010 11:08:40    parents.ocm                                          https://secure.parents.com/bhg/store/checkout/partner/?promoCode=I0113LD32                                                                           http://research.bo.lt/izoyh                                   Display ad      Deep site link            Relevant                  Perfect                           4.27            2.88                 2.33   No
17-Dec-2010 10:27:57    ellen.warnerbros.com                                 http://www.ice.com/campaigns/get-50-to-spend-3.jsp                                                                                                   http://research.bo.lt/cnjto                                   Display ad      Custom page               Compelling                Perfect                           3.27            2.89                 2.82   No
13-Dec-2010 15:01:09    safeway coupons                                      http://www.safeway.com/IFL/Grocery/Offers-Landing-IMG?cmpid=search_smart_savings_safeway                                                             http://pjwriting.bo.lt/edcf0                                  Google search   Homepage                  Relevant                  Perfect                           2.42            2.91                 4.34   No
15-Dec-2010 16:38:49    concert tickets                                      http://www.ticketsave.com/                                                                                                                           http://research-staging.staging.b0.lt/76yqo                   Yahoo search    Homepage                  Relevant                  Perfect                            3.8            2.91                 2.11   No
20-Dec-2010 10:52:13    birthstones                                          http://www.zales.com/category/index.jsp?categoryId=2251087&camp=SEM_GOO_general_Local                                                                http://research.bo.lt/ixod5                                   Google search   Deep site link            Relevant                  Perfect                           2.74            2.96                 3.23   No
14-Dec-2010 11:10:09    Cosmopolitan                                         https://subscribe.hearstmags.com/subscribe/cosmopolitan/35943?&gclid=CLS52IW57KUCFQQPbAody1dZpA                                                      http://research.bo.lt/wx2j                                    Google search   Deep site link            Relevant                  Perfect                            3.8            2.96                 2.54   No
20-Dec-2010 11:12:27    kentucky derby                                       http://www.derbyexperiences.com/?gclid=CInH8Mq3-6UCFcbsKgodqUrLnw                                                                                    http://jnastu.staging.b0.lt/7a4d1                             Google search   Homepage                  Relevant                  Perfect                           2.03            2.97                 3.42   No
                                                                             http://www.db1.bloomspot.com/l/exclusive-offers-on-spas-in-san-francisco/88/?
14-Dec-2010 16:01:31    luxury spa                                           utn_campaign=SFSearch&utn_source=adwords&utn_medium=text&utn_keyword=spa%20luxury&gclid=CKHjwf347KUCFSBugwodqGZ3pA                                   http://research.bo.lt/1eeid                                   Google search Custom page                 Compelling                Perfect                           3.37            2.98                  2.5 Minimal
20-Dec-2010 12:25:52    Ticketmaster email                                   http://www.ticketmaster.com/tmsweeps                                                                                                                 http://research.bo.lt/4e6ra                                   Email link    Custom page                 Relevant                  Perfect                           4.59            2.98                 3.69 Minimal
15-Dec-2010 10:51:21    pocket knife                                         http://www.swissknivesexpress.com/?gclid=CLj9qMz17qUCFRxqgwodC2jhoQ                                                                                  http://research.bo.lt/55lf9                                   Google search Homepage                    Relevant                  Perfect                           3.71            2.99                 1.37 No
                                                                             http://www.dell.com/content/topics/segtopic.aspx/monitor_segselecter?c=us&cs=04&l=en&s=bsd&ST=computer
15-Dec-2010 15:53:23    computer monitor                                     %20monitor&dgc=ST&cid=47594&lid=1249304&acd=52195,9358,0,99853430,769151670,1292456950,,18681385,305106080                                           http://research-staging.staging.b0.lt/hthyx                   Yahoo search Custom page                  Compelling                Perfect                           2.98            3.00                 2.47 No
14-Dec-2010 10:50:16    People.com                                           http://www.stylefind.com/winshoes?xid=PE113010shoesweepsHPedtout                                                                                     http://research.bo.lt/lmm5                                    Display ad   Deep site link               Relevant                  Perfect                           4.85            3.01                 2.74 No
                                                                             http://www.airbedsunlimited.com/index.php?type=search&keyword=air
20-Dec-2010 19:17:09    air mattress                                         %20mattreses&adid=2327414689&placement=&gclid=COCb5r2u_KUCFQwCbAodWlolng                                                                             http://backup.bo.lt/9gz29                                     Google search Deep site link              Relevant                  Perfect                           2.83            3.02                 2.66 No
17-Dec-2010 12:16:41    hockey puck                                          http://search.totalhockey.com/search?dom=www.totalhockey.com&w=Ice%20Pucks?                                                                          http://research.bo.lt/2txg9                                   Google search Site search results         Relevant                  Perfect                           3.96            3.02                 3.74 No
17-Dec-2010 13:02:22    pandora.com                                          http://www.wholefoodsmarket.com/shop/                                                                                                                http://research.bo.lt/6q4b1                                   Display ad    Deep site link              Relevant                  Perfect                           4.19            3.02                 2.21 No
                                                                             http://psychologydegrees.phoenix.edu/?unit=dir&channel=srch&provider=google&initiative=doct&creative_desc=Broad&keyword=doctorate
                                                                             +psychology&user3=1&mktg_prog=psych&placement=srch&version=text&classification=t1srch&destination=mast&distribution=na&user1=cpc&user2=non_br
                                                                             nd&cm_mmc=dir-_-srch-_-google-_-gen&cm_mmca4=Broad&cm_mmca7=doctorate
                                                                             +psychology&cm_mmca13=1&cm_mmca1=psych&cm_mmca2=srch&cm_mmca5=text&cm_mmca6=t1srch&cm_mmca8=mast&cm_mmca9=na&cm_mmca1
                                                                             1=cpc&cm_mmca12=non_brnd&pvp_campaign=14210_0917_9_95&pvp_campaign_int=24310_0917_9_95&vrefid=sDAF9117287_6969409548_RefDomain
14-Dec-2010 11:34:11    doctoral program psychology                          _                                                                                                                                                    http://pjwriting.bo.lt/1ihmb                                  Google search   Custom page               Relevant                  Perfect                           2.93            3.03                 3.73   No
20-Dec-2010 10:55:16    pandora.com                                          http://www.pandora.com/fordsync/johnlegend                                                                                                           http://research.bo.lt/er3lt                                   Display ad      Deep site link            Relevant                  Perfect                           3.33            3.03                 3.02   No
17-Dec-2010 09:51:23    Twilight                                             http://us.peeplo.com/search/?q=twilight%20the%20movie&type=web&from=adg2                                                                             http://research.bo.lt/hrvd7                                   Google search   Site search results       Terrible                  Perfect                           3.65            3.03                 1.89   No
14-Dec-2010 15:01:20    mouse pads                                           http://www.e-mousepads.com/index.php/view-all-products/7-x-8-x-1-8.html?gclid=CJyandjq7KUCFRhzgwodtVAXnw                                             http://research.bo.lt/j9tx                                    Google search   Deep site link            Relevant                  Perfect                           3.69            3.04                 2.78   No
14-Dec-2010 13:28:09    nick.com                                             http://honeydefender.millsberry.com/honeybust/?WT.mc_id=paid_bannerad_4599104_769323                                                                 http://research.bo.lt/dfkr9                                   Display ad      Deep site link            Compelling                Perfect                           5.63            3.04                 4.56   No
17-Dec-2010 10:58:47    beer pong table                                      http://www.pongalong.com/lp/a/?gclid=CJCE_J7786UCFQRubAodVH2w1Q                                                                                      http://research.bo.lt/he6d1                                   Google search   Deep site link            Relevant                  Perfect                           1.91            3.09                 1.84   No
15-Dec-2010 12:01:27    kitchen knives                                       http://www.cutleryandmore.com/cutlery.htm                                                                                                            http://research-staging.staging.b0.lt/1tbh1                   Google search   Deep site link            Relevant                  Perfect                           4.66            3.09                  2.2   No
14-Dec-2010 14:30:32                                                         http://www.sherpastore.com/2011EmailMarketingBMR1.html?1154
                        Ad for Email Benchmark Report in MarketingSherpa email                                                                                                                                                    http://pjwriting.bo.lt/e45ed                                  Email link      Custom page               Relevant                  Perfect                           8.38             3.1                 3.79   No
                                                                             http://www.potterybarnkids.com/shop/kids/wall-decor/decals/?
15-Dec-2010 10:15:05    paintings to hang in house                           page=viewall&bnrid=3560501&cm_ven=NonBrandSearch&cm_cat=Google&cm_pla=KidsAccessories&DecorWallDecor&DecalsBroad&cm_ite=house+art                    http://research.bo.lt/5p0e5                                   Google search Site search results         Relevant                  Perfect                           3.71            3.11                 2.22 No
16-Dec-2010 11:00:26    karate gi                                            http://www.karatedepot.com/karateuniform.html?%3b%3bmsn                                                                                              http://research-staging.staging.b0.lt/hsn8c                   Bing search   Deep site link              Relevant                  Perfect                           4.91            3.14                 4.65 No
19-Dec-2010 12:53:21    contact manager                                      http://www.buyerzone.com/software/contact-management-software/rfqz/?sourceid=1103122993311003027                                                     http://jnastu.staging.b0.lt/g91sy                             Bing search   Custom page                 Compelling                Perfect                           3.36            3.15                 2.98 No
                                                                             http://www.fragrancenet.com/f/net/womens_fragrances.html?mv_pc=gawus_womens_e_women%27s_perfume_e&kw=women%27s
15-Dec-2010 13:38:14    women's perfume                                      %20perfume&gclid=CPP_oeaZ76UCFRhzgwodtVAXnw                                                                                                          http://research-staging.staging.b0.lt/5d4k5                   Google search Deep site link              Relevant                  OK with small errors              3.96            3.17                 2.79 No
                                                                             http://www.collegebound.net/college/form/animal-behavior-college/?referer=http://www.bing.com/search?q=dog
14-Dec-2010 14:53:38    dog obedience                                        +obedience&go=&form=QBLH&qs=n&sk=&sc=8-5&campaign_id=12390119&                                                                                       http://pjwriting.bo.lt/9dlip                                  Bing search     Homepage                  Terrible                  Perfect                           3.17            3.17                 3.03 No
                                                                             http://govgenealogysearch.com/?utm_source=adcenter&utm_medium=cpc&utm_campaign=adc-genealogy&group=adc-family-history&utm_content=adc-
15-Dec-2010 15:39:55    family history                                       family-history-records&creativeid=m253850593&utm_term=family%20history&search=family%20history&match=e                                               http://jnastu.staging.b0.lt/gu6j3                             Yahoo search Custom page                  Relevant                  Perfect                           5.47            3.17                 2.86 No
15-Dec-2010 19:53:22    new york gyms                                        http://www.davidbartongym.com/                                                                                                                       http://jnastu.staging.b0.lt/cb80u                             Yahoo search Homepage                     Relevant                  Perfect                           3.36            3.18                 2.34 No
14-Dec-2010 13:47:50    kite                                                 http://www.kiteandwind.com/SearchResults.asp?Cat=1&Click=2&gclid=CJjDv5bc7KUCFQcKbAod1xWCpQ                                                          http://research.bo.lt/8hzbn                                   Google search Deep site link              Terrible                  Perfect                           4.02            3.18                 3.38 No
                                                                             http://www.knitpicks.com/needles/knitting_needles.html&media=PPCNEEDLES&medid=PPCNEEDLES?s_kwcid=TC|10280|knitting%20needles||S||
17-Dec-2010 11:47:43    knitting needles                                     6636195789&gclid=CIiruLOG9KUCFR43gwodPlhMbQ                                                                                                          http://research.bo.lt/56hqo                                   Google search Deep site link              Compelling                Perfect                           6.38            3.18                  3.1 No
19-Dec-2010 22:01:55    depression medication                                http://www.cymbalta.com/depression.jsp?WT.seg_1=MDD&DCSext.ag=Medication&WT.mc_id=CymMDDA53310001&WT.srch=1                                          http://jnastu.staging.b0.lt/9xkmm                             Google search Deep site link              Relevant                  Perfect                           3.36            3.19                12.25 No
14-Dec-2010 21:23:44    left handed scissors                                 http://www.leftyslefthanded.com/Left_Handed_Scissors_s/23.htm?gclid=CMe41sq87aUCFQN7gwoduQy4qA                                                       http://research.bo.lt/hbcf7                                   Google search Site search results         Relevant                  Perfect                           2.64            3.23                 2.79 Minimal
                                                                             http://www.southwest.com/html/travel-extras/promotions/destinations-colorado.html?
20-Dec-2010 14:52:58    Southwest email                                      RMID=L_101217_CNS_A&RRID=YnJpdHRhbmkubmljaG9sc0BnbWFpbC5jb20.&src=MAILCNSTUES00000A101217                                                            http://backup.bo.lt/9b7kw                                     Email link   Custom page                  Relevant                  Perfect                           4.14            3.25                 7.05 No
15-Dec-2010 13:36:47    Canon ad on NYT story page                           http://www.usa.canon.com/cusa/consumer?pageKeyCode=53&WT.mc_id=C129645                                                                               http://staging.b0.lt/39x9a                                    Display ad   Deep site link               Relevant                  Perfect                           5.14            3.28                 3.02 No
15-Dec-2010 15:34:08    California injury lawyer                             http://www.ledgerlaw.com/?ibp-camp=MSNSearch&_kk=california%20personal%20injury%20lawyer&_kt=79cbcf97-b9b6-4c84-bff9-e9963a9280b4                    http://research-staging.staging.b0.lt/4y1o5                   Yahoo search Site search results          Relevant                  Perfect                           3.53            3.31                 2.93 Minimal
                                                                             http://jcpenney.shoplocal.com/jcpenney/default.aspx?action=entryflash&adgroupid=93551&adref=SDS_G_SanFrancisco_CatOnly&cm_mmc=Google-_-
14-Dec-2010 15:46:43    skinny ties                                          ShopLocal-_-G_SanFrancisco_Mens-_-Ties                                                                                                               http://research.bo.lt/a41qh                                   Google search Deep site link              Relevant                  With major errors                 7.45            3.32                  3.9 Minimal
17-Dec-2010 09:53:08    Twilight                                             http://search.half.ebay.com/twilight%20book_W0QQmZbooks                                                                                              http://research.bo.lt/jf5sg                                   Google search Site search results         Relevant                  Perfect                           3.76            3.34                 1.67 No
                                                                             http://www.insidesales.com/contact_management.php?message=%22Contact%20Management%20Software%22&category=%22Contact%20Management
                                                                             %22&key=%22contact%20manager%22&engine=Google&lead_source_id=136&medium=PPC&network=Search&keyword=contact
19-Dec-2010 12:25:53    contact manager                                      %20manager&ad=5932503084&placement=&gclid=COv5l7SC-aUCFQTNKgodFQoIpA                                                                                 http://jnastu.staging.b0.lt/cncfr                             Google search Custom page                 Relevant                  Perfect                           6.58            3.34                 3.16 No
                                                                             http://www.seroquelxr.com/major-depressive-disorder/seroquel-xr-depression.aspx?
                                                                             source=2609&utm_source=health&utm_medium=banner&utm_content=fordepressionnophoto_f&utm_term=findoutmore&utm_campaign=cloud&WT.mc_id=
14-Dec-2010 10:34:32    Time Magazine                                        SEROQUELXR2609                                                                                                                                       http://research.bo.lt/53r9h                                   Display ad      Deep site link            Relevant                  OK with small errors               6.3            3.36                 3.49 No
16-Dec-2010 11:00:36    karate gi                                            http://www.kungfu4less.com/karate.html                                                                                                               http://research-staging.staging.b0.lt/9lots                   Bing search     Deep site link            Terrible                  Perfect                           5.65            3.36                 4.26 No
                                                                             http://www.alibaba.com/trade/search?SearchText=aquarium
                                                                             +glass&Country=&IndexArea=product_en&fsb=y&src=google&albch=google&albcp=search_Search-Gifts-Crafts&albkw=aquarium%20glass_us-search-
14-Dec-2010 15:37:49    glass fish tank                                      product024_site_no&albag=sell_none_Gifts-Crafts-aquarium%20glass_product&albmt=Broad&albst=search&albom=US_none_20101115                             http://research.bo.lt/709ez                                   Google search Site search results         Terrible                  Perfect                           3.02            3.37                 2.79 No
17-Dec-2010 12:13:15    billboard.com                                        http://www.comcast.com/xftripleplay99west/?dfaid=2199899&cmp=0                                                                                       http://research.bo.lt/1jrrb                                   Display ad    Deep site link              Relevant                  Perfect                            4.3            3.37                 3.09 No
                                                                             http://www.blacksocks.com/g3.cms/lang/us/s_page/82080/s_nae/mensdresssocks?
                                                                             ctt_id=8060686&ctt_adnw=Google&ctt_ch=ps&ctt_entity=tc&ctt_cli=2x15231x68368x1641666&ctt_kw=black
14-Dec-2010 15:16:07    black socks                                          %20socks&ctt_adid=5964209926&ctt_nwtype=search&gclid=CKfmyYbw7KUCFRBzgwodtQXVpw                                                                      http://research.bo.lt/gch7a                                   Google search Site search results         Relevant                  OK with small errors              5.04             3.4                 3.03 No
20-Dec-2010 11:19:05    anniversary ideas                                    http://www.mymms.com/utility.aspx?src=                                                                                                               http://research.bo.lt/55w13                                   Google search Deep site link              Relevant                  With major errors                 7.37             3.4                 2.95 No
20-Dec-2010 11:15:11    anniversary ideas                                    <http://www.bluenile.com/jewelry/gifts                                                                                                               http://research.bo.lt/c4m9g                                   Google search Deep site link              Relevant                  Perfect                           2.66            3.41                 3.66 No
                                                                             http://www.uline.com/Cls_04/Boxes-Corrugated?Pricode=wd297&utm_source=Bing&utm_medium=CPC&utm_term=shipping%2Bbox&utm_campaign=Boxes
14-Dec-2010 14:15:13    shipping services                                    %2C%2BCorrugated                                                                                                                                     http://pjwriting.bo.lt/daoca                                  Yahoo search Deep site link               Terrible                  Perfect                           2.15            3.43                 0.91 No
17-Dec-2010 10:05:02    free weights                                         http://www.bowflexselecttech.com/bst_microsite/products.jsp?adID=DOSG2DSL4                                                                           http://research.bo.lt/ivijp                                   Google search Deep site link              Relevant                  Perfect                           5.57            3.43                 2.99 No
15-Dec-2010 22:03:13    hair extensions                                      http://www.proextensions.com/?gclid=CLfhuYL_76UCFQS7KgodwHZOpQ                                                                                       http://jnastu.staging.b0.lt/1i2ap                             Google search Homepage                    Relevant                  With major errors                 8.77            3.44                 2.87 No
                                                                             http://www.capitalone.com/directbanking/interest-plus-online-savings-account/?
                                                                             itc=CAPITALONE1112C9INTMKTGDF&number=A1hMyxpgVq7y43JceMD_E&ext=Y&external_id=WWW_IPOS_GGL_SVNG_BRD_FFFF_KWhighin_highint
15-Dec-2010 15:52:03    Best interest rate                                   erestsavingsa_113770_DB-SEM_Tst1NmDt_DEN_SubtestDescr_T_DB24                                                                                         http://jnastu.staging.b0.lt/ckq1v                             Google search   Deep site link            Relevant                  OK with small errors              5.71            3.45                 3.44   No
14-Dec-2010 10:31:46    Time Magazine                                        http://www.amazon.com/dp/B00007BK3L/?tag=googhydr-20&hvadid=3540805241&ref=pd_sl_94liu42wxp_b                                                        http://research.bo.lt/dopkl                                   Google search   Deep site link            Relevant                  Perfect                           4.21            3.46                  3.2   No
15-Dec-2010 11:15:25    kitchen knives                                       http://gunterwilhelm.com/Shop-Cutlery/home.asp                                                                                                       http://research.bo.lt/ht0gz                                   Google search   Homepage                  Relevant                  With major errors                 2.56            3.46                 1.15   No
14-Dec-2010 13:30:45    ew.com                                               http://www.minionmadness.com/index.html?__source=EW#/welcome                                                                                         http://research.bo.lt/bzz8t                                   Display ad      Custom page               Relevant                  Perfect                           4.42             3.5                 3.63   No
                                                                             http://www.entertainment-link.com/broadway/shows.asp?utm_source=msn&utm_medium=cpc&utm_term=broadway
15-Dec-2010 16:54:29    broadway plays                                       %20plays&utm_content=16346661&utm_campaign=880910215                                                                                                 http://research-staging.staging.b0.lt/2t7dr                   Yahoo search Homepage                     Terrible                  OK with small errors              6.08            3.51                 3.41 No
                                                                             http://www.macys.com/campaign/search/cologne.jsp?cm_guid=1-_-100000000000234498368-_-5114236035&cm_mmc=GOOGLE_Beauty_Corporate-_-
15-Dec-2010 13:43:19    best cologne                                         Cologne_P_Cologne+Finder-_-5114236035_PHRASE-_-best+cologne_mkwid_s100000000000234498368_5114236035|-|100000000000234498368                          http://research-staging.staging.b0.lt/965qu                   Google search   Custom page               Relevant                  Perfect                           5.25            3.51                 3.37   No
14-Dec-2010 15:41:49    glass fish tank                                      http://oceanpresence.com/wordpress/?gclid=CNLC6Nf17KUCFRhzgwodtVAXnw                                                                                 http://research.bo.lt/1xiby                                   Google search   Deep site link            Relevant                  Perfect                           3.98            3.53                 2.74   No
16-Dec-2010 11:37:45    Inception                                            http://www.familyvideo.com/catalog/product_info.php?products_id=355501                                                                               http://jnastu.staging.b0.lt/dkfgn                             Bing search     Deep site link            Relevant                  Perfect                           5.99            3.54                 3.26   No
16-Dec-2010 11:08:15    Ad for Pledge on DivineCaroline.com                  http://www.pledge.com/domore/?sid=OLA&cid=BuzzLogic_fall_do_more_Standard                                                                            http://jnastu.staging.b0.lt/6rf5k                             Display ad      Custom page               Compelling                Perfect                          16.63            3.54                 7.83   No
                                                                             http://www.onlineshoes.com/default.asp?email=em_122010_ship_ground&RMID=2010%2012%2020%20Free%20Ground%20Final
20-Dec-2010 12:08:46    Online shoes email                                   %20Days&RRID=gs_alexandra@yahoo.com                                                                                                                  http://research.bo.lt/w802                                    Email link    Homepage                    Relevant                  Perfect                           4.31            3.55                 3.79 No
17-Dec-2010 09:22:27    flashlight                                           http://www.flashlightz.com/?gclid=CMHAocnl86UCFQwCbAodWlolng                                                                                         http://backup.bo.lt/2lpj2                                     Google search Deep site link              Terrible                  OK with small errors              3.74            3.56                 1.25 No
14-Dec-2010 10:43:28    People Magazine                                      http://www.magazines.com/product/people?afd_number=3823&gclid=CIqBlP6V7KUCFRhzgwodtVAXnw                                                             http://research.bo.lt/ixrs1                                   Google search Deep site link              Relevant                  Perfect                           3.48            3.58                 3.74 No
                                                                             http://www.wallstreetcreations.com/wallstreet/Autographs--Memorabilia_54/Baseball_58/Autographs-_59.html?
17-Dec-2010 12:27:20    signed baseball                                      websource=google&keyword=signed_baseball&gclid=CKqJ_deO9KUCFR9NgwoddiY5mw                                                                            http://research.bo.lt/c1gvd                                   Google search   Deep site link            Relevant                  Perfect                           4.49             3.6                 3.33   No
20-Dec-2010 11:59:18    Bit of Britain email                                 <http://www.bitofbritain.com/2011_Eventing_Calendar_p/3082.htm                                                                                       http://research.bo.lt/4sz5x                                   Email link      Deep site link            Relevant                  Perfect                           5.53             3.6                 3.47   No
17-Dec-2010 12:36:31    pokemon cards                                        http://www.smarter.com/se--qq-trading%20pokemon%20cards.html                                                                                         http://research.bo.lt/bdedr                                   Google search   Deep site link            Terrible                  With major errors                 5.88             3.6                 2.66   No
17-Dec-2010 12:58:16    first date restaurants                               http://www.thrillist.com/m/160343/San+Francisco?gclid=CPmx1seV9KUCFRhzgwodtVAXnw                                                                     http://research.bo.lt/2kn8p                                   Google search   Deep site link            Relevant                  Perfect                           4.31            3.61                 1.99   Minimal
20-Dec-2010 19:44:48    tailored suit                                        http://www.chicos.com/store/browse/shelf.jsp?cat=Tops&catId=cat40002&CMP=KNC-GOOG_NB                                                                 http://backup.bo.lt/6mvan                                     Google search   Deep site link            Relevant                  Perfect                           5.81            3.63                 3.69   No
17-Dec-2010 12:56:02    first date restaurants                               http://www.villagevines.com/invited.aspx                                                                                                             http://research.bo.lt/42wwi                                   Google search   Homepage                  Relevant                  Perfect                           3.93            3.64                 1.54   No
15-Dec-2010 12:25:56    sheet music                                          http://www.musicnotes.com/?arp=2&ca=0&cmpid=linksharesearch                                                                                          http://www.musicnotes.com/?arp=2&ca=0&cmpid=linksharesearch   Google search   Homepage                  Relevant                  OK with small errors              3.63            3.67                 2.37   No
15-Dec-2010 22:54:59    TiVo ad on Snopes.com                                http://www.tivo.com/mytivo/whatsnew/tivo-slide-remote/?WT.ac=slide                                                                                   http://jnastu.staging.b0.lt/2o3ht                             Display ad      Deep site link            Relevant                  Perfect                           4.91            3.67                 2.48   No
14-Dec-2010 17:15:14    amusement park                                       http://www.gilroygardens.org/tickets.html                                                                                                            http://research.bo.lt/j2tq8                                   Google search   Deep site link            Relevant                  Perfect                           1.21            3.69                 1.51   Minimal
                                                                             http://spotlight.opentable.com/deal/los-angeles/losangeles19?
                                                                             utm_source=i&utm_campaign=da3&utm_medium=email&spMailingID=3262408&spUserID=MjE3Njk2NzY5MzYS1&spJobID=101972001&spReportId=MTAx
20-Dec-2010 10:24:10    Open Table email                                     OTcyMDAxS0                                                                                                                                           http://research.bo.lt/evt8h                                   Email link      Deep site link            Relevant                  OK with small errors              3.61             3.7                 4.91   Minimal
17-Dec-2010 09:22:19    flashlight                                           http://www.swps.com/streamlight-flashlights.html                                                                                                     http://research.bo.lt/fvii2                                   Google search   Deep site link            Terrible                  OK with small errors              6.39            3.72                  4.4   No
15-Dec-2010 21:42:27    cheap printer paper                                  http://www.hp.com/united-states/consumer/everyday-printing/hp_paper_f.html...                                                                        http://jnastu.staging.b0.lt/ivsv0                             Bing search     Deep site link            Relevant                  Perfect                           6.48            3.72                 3.27   No
15-Dec-2010 15:38:41    pizza delivery                                       http://brunoslivermore.iarbiz.com/1Zqpr6qdER8=                                                                                                       http://research-staging.staging.b0.lt/aw70d                   Yahoo search    Homepage                  Relevant                  Perfect                           3.54            3.76                 3.41   Minimal
                                                                             http://homeservices.doneright.com/DoneRightFormLoader.aspx?tid=landing-
                                                                             doneright1&vid=1-0-3-5&adpxl=google&cmethod=search&csource=google&cname=water-heater&cterm=water-heater&ccontent=water-
20-Dec-2010 20:16:53    broken water heater                                  heater&service_type=1172                                                                                                                             http://backup.bo.lt/9ms90                                     Google search Homepage                    Terrible                  OK with small errors              6.03            3.77                 4.34 No
16-Dec-2010 10:20:49    super bowl tickets                                   http://www.ticketexchangebyticketmaster.com/NFL/super-bowl-xlv-tickets/?GCID=C16598x088&Keyword=super+bowl+tickets                                   http://research-staging.staging.b0.lt/ikje6                   Bing search   Deep site link              Relevant                  Perfect                           4.85            3.78                 3.65 No
                                                                             http://www.homedecorators.com/S/FrenchMarketCollection/page1/?
20-Dec-2010 18:30:42    throw pillows                                        esvt=GOUSP331435331&esvadt=999999-0-3706369-1&esvid=328303&gclid=CJi5tOmU_KUCFQJvbAodPRwtpA/                                                         http://backup.bo.lt/2zh96                                     Google search Site search results         Relevant                  Perfect                           7.96            3.82                 3.41 No
15-Dec-2010 16:34:03    concert tickets                                      http://takecharge.com/entertainment/?extlink=ps-gabmd-2010tce-yahooSearch                                                                            http://research-staging.staging.b0.lt/ijin5                   Yahoo search Deep site link               Relevant                  With major errors                  4.1            3.82                 3.21 No
                                                                             http://www.sephora.com/browse/section.jhtml?categoryId=S10510&om_mmc=esv103639-
                                                                             GG&om_kwpur=105563336&ppc_crid=2842049627&sbanner=us_search&esvcid=S1292449910_ADOGOP_AGI1101722_CRE2842049627_TID105563336
15-Dec-2010 13:55:08    no smear mascara                                     _RFDd3d3Lmdvb2dsZS5jb20%3d                                                                                                                           http://research-staging.staging.b0.lt/hmdh8                   Google search   Deep site link            Relevant                  OK with small errors              6.87            3.84                 3.57   No
20-Dec-2010 11:34:22    Adult Swim twitter                                   http://twitpic.com/3htb8p                                                                                                                            http://research.bo.lt/dmv2m                                   Twitter         Custom page               Relevant                  Perfect                            4.6            3.85                 4.14   No
16-Dec-2010 11:07:31    karate gi                                            http://www.martialartdeals.com/                                                                                                                      http://research-staging.staging.b0.lt/52fga                   Bing search     Homepage                  Relevant                  Perfect                           4.52            3.87                 3.34   No
15-Dec-2010 15:48:31                                                         http://www.billboardconnection.com/outdoor-media-buying-service
                        Email from MediaBuyerPlanner, ad for Billboard Connection                                                                                                                                                 http://jnastu.staging.b0.lt/ahy9t                             Email link      Homepage                  Relevant                  With major errors                 1.81            3.88                 3.62   No
14-Dec-2010 21:51:18    contact lenses                                       http://www.coastalcontacts.com/cpromo.html?cmp=search&src=google-search&seg=contacts&keyword=contacts&publisherSite=DSGoogle                         http://research.bo.lt/iln3i                                   Google search   Deep site link            Relevant                  Perfect                            3.1            3.91                 3.59   No
17-Dec-2010 11:05:55    beer pong table                                      http://www.bpong.com/store/category/beer-pong-tables?gclid=CJmd16D786UCFQkPbAodkj4PmQ                                                                http://research.bo.lt/bhrd0                                   Google search   Deep site link            Relevant                  Perfect                            4.6            3.91                 2.74   No
20-Dec-2010 20:12:09    broken water heater                                  http://www.quickplumbinginc.net/hot_water_heater.html?keyphrase=water+heater+repair&lid=1017501635&provider=google&c=1017499396                      http://backup.bo.lt/g61mq                                     Google search   Deep site link            Terrible                  Perfect                            4.7            3.91                 2.92   Minimal
                                                                             http://www.zappos.com/gifts?utm_source=strongmailAMPutm_medium=emailAMPutm_term=zappos-image7-
20-Dec-2010 11:58:10    Zappos email                                         image_101220CAAMPutm_campaign=101220CA                                                                                                               http://research.bo.lt/cx7ut                                   Email link      Deep site link            Relevant                  OK with small errors              4.86            3.94                 3.77 No
13-Dec-2010 15:40:23    newyorker.com                                        http://itunes.apple.com/us/app/id370614765?mt=8                                                                                                      http://research.bo.lt/jbf8l                                   Display ad      Deep site link            Relevant                  Perfect                           4.72            3.94                 4.87 No
                                                                             http://www.footsmart.com/SearchReturns.aspx?searchterm=**seat%20cushion&srccode=WRNDEFLT&cm_mmc=msn-_-Health-_-s-_-
                                                                             cushion_seat&src=fspaid&utm_source=msn&utm_medium=cpc&utm_term=cushion%2Bseat&utm_content=Back%2BSupport/
                                                                             Cushions&utm_campaign=c14&appendsession=1&siclientid=1873&sessguid=ea94409d-61d0-4ae5-
16-Dec-2010 11:29:49    foam seat cushion                                    bb7c-36dafda13987&userguid=a1abf079-9231-4d76-8381-766965ad280f&permguid=a1abf079-9231-4d76-8381-766965ad280f&sissr=1                                http://research-staging.staging.b0.lt/hym62                   Bing search     Deep site link            Relevant                  Perfect                           5.00            3.94                  4.6   No
17-Dec-2010 12:13:37    billboard.com                                        http://www201.americanexpress.com/getthecard/learn-about/zync/37232?extlink=db-gabmd-10Zync-MR                                                       http://research.bo.lt/j6hg4                                   Display ad      Deep site link            Relevant                  OK with small errors             12.62            3.96                 6.67   No
17-Dec-2010 07:18:28    American Airlines email                              http://www.aa.com/i18n/AAdvantage/programDetails/purchasingMiles/mileageMultiplier.jsp                                                               http://backup.bo.lt/xdwa                                      Email link      Deep site link            Relevant                  Perfect                           4.39            3.97                 4.13   No
20-Dec-2010 10:03:31    Promoted twitter account                             http://twitter.com/adultswim                                                                                                                         http://research.bo.lt/9cuk5                                   Twitter         Homepage                  Relevant                  Perfect                            6.5            3.98                 3.43   No
14-Dec-2010 13:49:33    kite                                                 http://www.mackiteboarding.com/?gclid=CKqpypjc7KUCFQdMgwodgzyeoA                                                                                     http://research.bo.lt/9bni5                                   Google search   Homepage                  Relevant                  OK with small errors              3.84            4.01                 4.16   No
20-Dec-2010 10:27:22    Jet Blue email                                       http://www2.jetblue.com/errors/promoend.asp                                                                                                          http://research.bo.lt/il67p                                   Email link      Deep site link            Relevant                  Perfect                           7.35            4.01                 3.64   No
14-Dec-2010 14:26:59    Goldman Sachs display ad on Financial Times          http://www2.goldmansachs.com/gsam/worldwide/index.html?cid=MM4102908                                                                                 http://pjwriting.bo.lt/c9gm1                                  Display ad      Deep site link            Compelling                Perfect                           5.56            4.03                 1.53   No
                                                                             http://crafts-sewing.hsn.com/knitting-knitting-needles_c-ct0192_xc.aspx?prev=hp!sf!dept&rdr=1&sourceid=googlegeneral&cm_mmc=Paid%20Search
17-Dec-2010 11:51:10    knitting needles                                     %20General-_-Google-_-Crafts-_-knitting%20needles&utm_source=google&utm_medium=cpc&utm_term=knitting%20needles&utm_campaign=Craftsct                 http://research.bo.lt/facyb                                   Google search   Deep site link            Relevant                  Perfect                           6.16            4.03                 7.14   No
20-Dec-2010 09:40:17    add on WSJ.com story page for WSJ subscription https://gifts.wallstreetjournal.com/offer/offer47                                                                                                          http://jnastu.staging.b0.lt/icocn                             Display ad      Custom page               Compelling                Perfect                            7.8            4.05                 3.78   No
15-Dec-2010 17:01:11    windbreaker jacket                                   http://www.patagonia.com/us/search/mens%20windbreaker%20jacket?src=pkw&netid=2                                                                       http://research-staging.staging.b0.lt/2qo3x                   Yahoo search    Site search results       Relevant                  Perfect                          15.47            4.06                 1.79   No
17-Dec-2010 12:04:40    dow jones                                            http://hub.webring.org/hub/stockmarkettrade                                                                                                          http://research.bo.lt/406r0                                   Google search   Deep site link            Terrible                  OK with small errors              4.07            4.07                 4.06   No
13-Dec-2010 15:15:44    new york times subscription                          https://www.nytimesathome.com/offer.php?id=101&MediaCode=WA7AD&CMP=36Y3R                                                                             http://pjwriting.bo.lt/3t5rd                                  Google search   Custom page               Compelling                OK with small errors              12.5            4.07                 3.79   No
16-Dec-2010 13:08:32    Dell Outlet twitter                                  http://www.dell.com/content/topics/segtopic.aspx/holiday_savings?c=us&cs=22&l=en&s=dfh&dgc=SM&cid=60002&lid=1564558                                  http://staging.b0.lt/jlxzz                                    Twitter         Deep site link            Relevant                  Perfect                           4.13            4.08                  2.9   No
                                                                             http://shopping.yahoo.com/
                                                                             search;_ylc=X3oDMTIzaDRvMWRsBF9TAzc4NDcxNzI0MARfcwMyMjcwODIyOARwcnRucl9pZAMyMTE4MTE4BHNlYwNhZmZpbGlhdGUEc2xrA2xhbmRpb
17-Dec-2010 09:57:01    Harry Potter                                         mc-?rd=1&p=Games%20Potter&view=g&affiliate=rw&AID=10473284&PID=2118118&SID=ys4k211039-19882                                                          http://research.bo.lt/cpti4                                   Google search Site search results         Terrible                  Perfect                           5.04            4.09                 4.33 No
                                                                             http://offers.watchfiredigitaloutdoor.com/Landing/WhitePaper10FinancingTips.aspx?SourceId=113&engine=Google&adid=4079616557&keyword=digital
20-Dec-2010 12:14:26    digital billboards                                   %20billboards&gclid=CIzUy5fF-6UCFQNrKgodyjoPow                                                                                                       http://jnastu.staging.b0.lt/dzxj5                             Google search Homepage                    Relevant                  Perfect                           5.89            4.09                 3.53 No
                                                                             http://creditcards.citicards.com/usc/value/platinum/dp/Oct2010/default.htm?
                                                                             BT_SC=J.Oc.BJx.li.Bb6.X7U.LHc.A.Hl6&BT_TRF=28274&m=XSMSMDP87DW&CMP=KNC-
                                                                             MSN_OLA&BT_MKWD=e_4e3b529e7135dfd72768b4d30ed677e0&ef_id=z0dNBpYMAAABhLA
15-Dec-2010 15:57:51    best interest rate                                   %3A20101215225639%3As&ProspectID=ABE01BB4540C45DE92AFF7A10A12A02B                                                                                    http://jnastu.staging.b0.lt/7s5yw                             Yahoo search Custom page                  Relevant                  Perfect                           2.35             4.1                 3.92 No
20-Dec-2010 14:19:47    ad for Vyvanse on Today Show home page               http://www.vyvansekids.com/?MID=V002207&SID=837944&PID=57839850&wt.mc_id=837944                                                                      http://jnastu.staging.b0.lt/49qhz                             Display ad    Deep site link              Relevant                  Perfect                           4.38             4.1                 5.71 No
19-Dec-2010 10:04:12    long lasting candles                                 http://www.glade.com/productDetailPage.aspx?productId=19&sid=google&cid=&mkwid=slAmYCygH&pcrid=6073015449                                            http://research.bo.lt/37f54                                   Google search Deep site link              Relevant                  Perfect                           3.95            4.11                 2.06 No
                                                                             http://www.fourseasons.com/losangeles/pagec/?placement=&kw=california%20luxury
                                                                             %20spa&gclid=CJ6Ps4D57KUCFRBNgwodswjgnQ&adid=6797607151&creative=6797607151&source=gaw09lanS08&KW_ID=P167512313&keyword=califo
14-Dec-2010 16:06:29    luxury spa                                           rnia%20luxury%20spa&type=search                                                                                                                      http://research.bo.lt/9umzj                                   Google search   Deep site link            Relevant                  Perfect                            6.1            4.11                 3.17   Minimal
17-Dec-2010 11:57:05    businessweek.com                                     http://cognizant.com/futureofwork/?utm_source=54994230&utm_medium=Display&utm_content=38336375&utm_campaign=Display                                  http://research.bo.lt/icnu                                    Display ad      Deep site link            Relevant                  Perfect                           5.18            4.14                 4.26   No
13-Dec-2010 15:23:56    Bionicles                                            http://www.amazon.com/s/?ie=UTF8&keywords=bionicles&tag=mh0b-20&index=toys-and-games&hvadid=21644911&ref=pd_sl_835w4a913e_e                          http://pjwriting.bo.lt/iq0ng                                  Bing search     Site search results       Relevant                  Perfect                           3.67            4.16                 4.98   No
14-Dec-2010 20:50:35    easy bake oven                                       http://www.hasbrotoyshop.com/ProductsByBrand.htm?BR=497&SRC=01S01M01C018A0000T00402&gclid=CLjHiYW67aUCFQUSbAodR1P9nw                                 http://research.bo.lt/53td7                                   Google search   Site search results       Relevant                  Perfect                           4.26            4.16                  4.5   No
14-Dec-2010 12:43:03    CEO Sales Solution email                             http://www.targettrainingonline.com/webinar.html                                                                                                     http://pjwriting.bo.lt/5ajl8                                  Email link      Deep site link            Terrible                  Perfect                           4.07            4.16                  5.6   No
20-Dec-2010 10:06:55    Promoted twitter account                             http://twitter.com/Angie_Harmon                                                                                                                      http://research.bo.lt/9lw06                                   Twitter         Homepage                  Relevant                  Perfect                           4.26            4.17                 3.26   No
16-Dec-2010 10:49:13    music stand                                          http://www.wwbw.com/Music-Stands-Stands---Racks.wwbw?source=TWWRWXMB                                                                                 http://research-staging.staging.b0.lt/nwu2                    Bing search     Deep site link            Relevant                  Perfect                           4.51            4.17                  5.4   No
                                                                             http://www.beachbody.com/category/fitness_programs/compare_fitness_programs.do?gclid=CJOp3-
17-Dec-2010 10:19:04    workout videos                                       Ty86UCFRRqgwodcCn2pA&code=SEM_GOOGLE_COMPARECHART&extcmp=54115790&ef_id=Hj1NC6kSAwABBn0:20101217181650:s                                             http://research.bo.lt/7umlv                                   Google search Deep site link              Relevant                  Perfect                           9.26            4.17                 4.04 No
                                                                             http://www.kohls.com/kohlsStore/mens.jsp?pfx=pfx_google_roi&cid=shopping6&mr:referralID=NA&mr:trackingCode=6422CB07-6A54-DF11-
14-Dec-2010 15:19:34    black socks                                          BAA3-0019B9C043EB                                                                                                                                    http://research.bo.lt/5i0n4                                   Google search Deep site link              Relevant                  Perfect                           4.24            4.18                 2.65 No
14-Dec-2010 16:02:58    luxury spa                                           http://spa.near.me/local/88jwyN?src=AdWords&kw=luxury%20spa&gclid=CLL08vv47KUCFRxqgwodC2jhoQ                                                         http://research.bo.lt/gb2ms                                   Google search Homepage                    Relevant                  OK with small errors              5.26             4.2                 2.63 Minimal
17-Dec-2010 10:32:18    Band of Outsiders                                    http://www.tresbienshop.net/en/grp/bandofoutsiders-all-items.php?gclid=CIqSldz186UCFRhCgwod_Q9Gpw                                                    http://research.bo.lt/di1ej                                   Google search Deep site link              Relevant                  Perfect                           9.29            4.21                  3.3 No
                                                                             http://www.nuvaring.com/Consumer/index.asp?
                                                                             PID=0001153410103024&SRC=5&utm_source=Pandora&utm_medium=BANNER&utm_term=Custom&utm_content=Branded_Radio_Banner&utm_campaig
17-Dec-2010 12:46:26    pandora.com                                          n=NuvaRingQ42010                                                                                                                                     http://research.bo.lt/jglh5                                   Display ad      Homepage                  Relevant                  Perfect                           4.42            4.23                 10.5 No
                                                                             http://www.avaloncommunities.com/avaloncore/nfloor.asp?
15-Dec-2010 15:19:30    San Francisco apartments                             comm=361&refcd=MS2223712578e_san_francisco_apartments&tsacr=ms151518301&keyword=san%20francisco%20apartments                                         http://research-staging.staging.b0.lt/hg7s5                   Yahoo search    Deep site link            Relevant                  Perfect                           6.00            4.26                 3.25   Minimal
17-Dec-2010 07:35:46    Lykke Li email                                       http://www.lykkeli.com/news,wounded-rhymes-album-artwork_54.htm                                                                                      http://backup.bo.lt/ew443                                     Email link      Deep site link            Relevant                  Perfect                           8.08            4.29                 1.89   No
16-Dec-2010 11:22:11    foam seat cushion                                    http://www.tempurpedic.com/Cushions/Cushions.asp                                                                                                     http://research-staging.staging.b0.lt/5acci                   Bing search     Deep site link            Compelling                Perfect                           6.57             4.3                 5.51   No
14-Dec-2010 11:40:54    natgeomagazine.com                                   http://www.shell.com/home/content/aboutshell/lets_go_tpkg/energy_efficiency/                                                                         http://research.bo.lt/76pog                                   Display ad      Deep site link            Relevant                  Perfect                           3.54            4.31                 2.48   No
15-Dec-2010 13:30:45    women's perfume                                      http://www.perfumania.com/shop/womens/?mkwid=ses71Nn8p&pcrid=5926560324&gclid=COuKlueZ76UCFRhzgwodtVAXnw                                             http://research-staging.staging.b0.lt/4mxma                   Google search   Deep site link            Relevant                  Perfect                           8.14            4.32                 2.85   No
15-Dec-2010 15:29:21    California injury lawyer                             http://www.personal-injury-attorneys.us/                                                                                                             http://research-staging.staging.b0.lt/g8c6s                   Yahoo search    Homepage                  Relevant                  Perfect                           7.22            4.33                 2.16   No
16-Dec-2010 11:37:49    noise-cancelling headphones                          http://www.zumiez.com/brands/skullcandy/skullcandy-sale.html                                                                                         http://research-staging.staging.b0.lt/7ikex                   Bing search     Custom page               Relevant                  Perfect                           5.49            4.36                 6.76   No
15-Dec-2010 15:48:15    pizza delivery                                       http://www.pizzahut.com/                                                                                                                             http://research-staging.staging.b0.lt/2jux7                   Yahoo search    Homepage                  Relevant                  Perfect                           3.11            4.37                 6.09   No
19-Dec-2010 22:03:36    IBM ad on GreenBiz.com                               http://www.ibm.com/smarterplanet/us/en/green_and_sustainability/overview/index.html                                                                  http://jnastu.staging.b0.lt/fqg8i                             Display ad      Deep site link            Relevant                  Perfect                           7.05            4.37                  4.2   No
14-Dec-2010 15:09:14    mouse pads                                           http://www.allmousepads.com/?gclid=CObDvdXq7KUCFR9NgwoddiY5mw                                                                                        http://research.bo.lt/fkvya                                   Google search   Homepage                  Terrible                  Perfect                           2.61            4.38                 2.49   No
15-Dec-2010 14:16:39    dining room set                                      http://www.greatpricedfurniture.com/dining-room-furniture.html?utm_source=google&utm_medium=cpc&utm_content=dining_ad_1                              http://research-staging.staging.b0.lt/6jmm2                   Google search   Deep site link            Relevant                  Perfect                           2.58            4.39                 3.16   No
                                                                             http://www.groupon.com/san-francisco/subscribe?
17-Dec-2010 10:28:05    ellen.warnerbros.com                                 utm_source=Google&utm_medium=cpc&utm_campaign=ExplorerText&utm_placement=ellen.warnerbros.com                                                        http://research.bo.lt/akx6v                                   Display ad      Custom page               Relevant                  Perfect                           3.52            4.39                 2.54 Minimal
                                                                             https://magazine.newyorker.com/ecom/subscribe.jsp?
                                                                             oppId=6200029&mbid=cm_atg_paidsem_google_campaign&tgt=paidkw_&emailList=google_sem_holiday&s_kwcid=TC|19750|the%20new%20yorker||S||
13-Dec-2010 15:28:22    The New Yorker                                       5512292669                                                                                                                                           http://research.bo.lt/bygfx                                   Google search   Deep site link            Relevant                  Perfect                           5.26            4.39                 3.63   No
20-Dec-2010 10:43:40    silver hoop earrings                                 http://www.evesaddiction.com/items_250__Hoop_Earrings.html?gclid=CLe_2oKx-6UCFdLLKgodl3pCmQ                                                          http://jnastu.staging.b0.lt/frv7i                             Google search   Site search results       Relevant                  Perfect                           7.53            4.39                 1.85   No
16-Dec-2010 13:38:54    Jet Blue email                                       http://www2.jetblue.com/deals/less-is-more/?source=EM121610_main&ed_rid=XTG1ARG-T1AFJ-DY3CUC-AW0R1R-LSAPZ-v1&ed_mid=171299                           http://staging.b0.lt/djx8o                                    Email link      Deep site link            Relevant                  OK with small errors              4.37             4.4                 2.83   No
20-Dec-2010 11:40:50    Comic-con                                            http://www.mycomicshop.com/?gclid=COuA5qDK-6UCFRtqgwodnhPNnQ                                                                                         http://research.bo.lt/c7y0g                                   Google search   Homepage                  Relevant                  Perfect                           2.83            4.43                  3.7   No
                                                                             https://www.quickenloans.com/mortgage-options/fixed-home-loans?
13-Dec-2010 14:54:37    15 year mortgage                                     gclid=CIORovib6qUCFUVoKgod1UtI4w&qls=GAW_K0009193.0000529650&ef_id=z0dNBpYMAAABhLA:20101213215420:s                                                  http://pjwriting.bo.lt/a6swq                                  Google search Custom page                 Relevant                  Perfect                           9.34            4.43                 6.08 No
                                                                             http://www.gumps.com/HOME+FURNISHINGS/PILLOWS+THROWS/Pillows/?SC=GOOGNB&utm_source=GOOGLE&utm_medium=CPC&utm_term=throw
20-Dec-2010 18:34:56    throw pillows                                        %20pillows&utm_campaign=GOOGNB                                                                                                                       http://backup.bo.lt/gmzeu                                     Google search Deep site link              Relevant                  Perfect                           7.23            4.47                 2.03 No
                                                                             http://www.sierratradingpost.com/d/4275_Skiing-and-Snowboarding.html?afsrc=1&utm_source=bing&utm_medium=cpc&utm_term=ski
16-Dec-2010 10:14:20    ski vest                                             +vest&utm_campaign=PMBING0&codesProcessed=true                                                                                                       http://research-staging.staging.b0.lt/ggxc5                   Bing search   Site search results         Relevant                  Perfect                           6.53             4.5                  2.5 No
15-Dec-2010 15:35:22    family history                                       http://www.ancestry.com/?o_xid=21837&o_lid=21837                                                                                                     http://jnastu.staging.b0.lt/202av                             Google search Homepage                    Relevant                  Perfect                           7.84             4.5                 4.66 No
16-Dec-2010 14:24:59    Amazon email                                         http://www.amazon.com/gp/browse.html/ref=pe_125210_17995080_pe_00_head/?node=283155                                                                  http://staging.b0.lt/5bflv                                    Email link    Deep site link              Relevant                  Perfect                           5.23            4.51                 6.64 No
                                                                             http://www.pier1.com/?utm_source=google&utm_medium=cpc&utm_term=pier%20one&utm_campaign=Geo-
15-Dec-2010 14:18:58    dining room set                                      SanFrancisco&gclid=CKj6sqaj76UCFRiAgwodlRFRqQ                                                                                                        http://research-staging.staging.b0.lt/8zm45                   Google search Homepage                    Relevant                  Perfect                           6.19            4.51                 4.71 No
15-Dec-2010 14:14:47    tech deck skateboards                                http://www.shop.com/Tech+Deck+Skateboards                                                                                                            http://jnastu.staging.b0.lt/56cde                             Bing search   Site search results         Relevant                  With major errors                 5.03            4.53                 4.37 No
                                                                             http://www.newegg.com/Store/Category.aspx?Category=19&name=Monitors&nm_mc=KNC-MSNSearch&cm_mmc=KNC-MSNSearch-_-Monitors-_-NA-
15-Dec-2010 16:13:39    computer monitor                                     _-3166733131                                                                                                                                         http://research-staging.staging.b0.lt/i47wj                   Yahoo search Site search results          Relevant                  With major errors                 6.82            4.54                 5.51 No
                                                                             http://www.cabelas.com/catalog/search.cmd?N=0&Ntk=AllProducts&Ntt=pocket
15-Dec-2010 10:59:03    pocket knife                                         +knife&rid=20&WT.srch=1&WT.tsrc=PPC&WT.mc_id=58000000000510769&WT.z_mc_id1=37393341                                                                  http://research.bo.lt/9mmnx                                   Google search Deep site link              Relevant                  With major errors                 4.02            4.58                 3.12 No
                                                                             http://www.officemax.com/technology/monitors?cm_mmc=MSN_adCenter-_-Tech+-+Monitors-_-Generic+Monitors-_-computer
15-Dec-2010 15:53:09    computer monitor                                     +monitor_Phrase&002=2110289&004=264729126&005=5056192391&006=179546578&009=e&011=computer%20monitor                                                  http://research-staging.staging.b0.lt/4ymz9                   Yahoo search Site search results          Terrible                  Perfect                           2.94            4.59                  4.2 No
                                                                             https://w1.buysub.com/pubs/ES/ESN/ESN_2for1HolidayNew.jsp?
14-Dec-2010 12:58:21    sports illustrated                                   cds_page_id=32358&cds_mag_code=ESN&id=1292360277648&lsid=33481457576031368&vid=1&cds_response_key=I0KZDTGXZ                                          http://research.bo.lt/89e9m                                   Google search Deep site link              Relevant                  Perfect                           5.96            4.61                 5.25 No
16-Dec-2010 10:55:32    violin case                                          http://accessories.musiciansfriend.com/cases-gigbags-covers?src=3WWRWXMG&ZYXSEM=0&orgid=107376                                                       http://research-staging.staging.b0.lt/2j3je                   Bing search   Deep site link              Relevant                  Perfect                           5.48            4.63                 4.14 No
                                                                             http://www.alaskaair.com/as/www2/promo/farepromos/hawaii-sale.asp?
17-Dec-2010 07:30:37    Alaska Airlines email                                wc_mid=1506%3A6928%3AWHA_IN_20101214_2_NoCal&wc_rid=1-2P024ON&wc_lid=Greeter_||20101214_Sale_Hawaii||                                                http://backup.bo.lt/5xlzc                                     Email link      Deep site link            Relevant                  Perfect                           5.07            4.64                 3.26   Minimal
14-Dec-2010 15:36:33    glass fish tank                                      http://www.jellyfishart.com/?Click=2624                                                                                                              http://research.bo.lt/ic47r                                   Google search   Homepage                  Relevant                  Perfect                           6.36             4.7                 3.36   Minimal
15-Dec-2010 10:09:00    paintings to hang in house                           http://www.crateandbarrel.com/decorating-and-accessories/art/1                                                                                       http://research.bo.lt/19ss7                                   Google search   Site search results       Relevant                  Perfect                           4.25            4.72                 4.29   No
14-Dec-2010 15:52:46    skinny ties                                          http://www.absoluteties.com/?gclid=CNPuwuL37KUCFQN7gwoduQy4qA                                                                                        http://research.bo.lt/hqf0n                                   Google search   Homepage                  Relevant                  Perfect                            4.4            4.72                 2.36   No
20-Dec-2010 11:45:45    display ad for milk on Disney.com                    http://www.bodybymilk.com/                                                                                                                           http://jnastu.staging.b0.lt/50vt1                             Display ad      Homepage                  Relevant                  Perfect                           7.33            4.72                 4.23   No
15-Dec-2010 10:32:22    dining room clock                                    http://www.chelseaclock.com/store/product-line/desk-mantel-clocks-compasses-and-barometers?gclid=CN-Dv-vx7qUCFQcKbAod1xWCpQ                          http://research.bo.lt/jjg7k                                   Google search   Site search results       Relevant                  Perfect                           9.44            4.73                 3.34   No
15-Dec-2010 15:47:11    pizza delivery                                       http://www.nypizzapleasanton.com/?param1=Pizza%20Delivery                                                                                            http://research-staging.staging.b0.lt/4nxuq                   Yahoo search    Homepage                  Relevant                  Perfect                          11.94            4.75                 4.76   Minimal
17-Dec-2010 12:41:57    pandora.com                                          http://www.howdoyouknow-movie.com/?hs308=HWW3122M                                                                                                    http://research.bo.lt/b42za                                   Display ad      Homepage                  Relevant                  Perfect                           12.5            4.75                 4.46   No
15-Dec-2010 16:51:56    broadway plays                                       http://www.bargainseatsonline.com/Theatre/Broadway                                                                                                   http://research-staging.staging.b0.lt/9brfv                   Yahoo search    Deep site link            Terrible                  Perfect                           3.77            4.79                 4.14   No
14-Dec-2010 20:55:18    jukebox                                              http://www.jukeboxes.com/?source=googleaw&kwid=jukebox&tid=exact                                                                                     http://research.bo.lt/4vutz                                   Google search   Homepage                  Relevant                  OK with small errors              3.29            4.82                 4.71   No
15-Dec-2010 14:27:41    dining room set                                      http://www.jcpenney.com/jcp/XGN.aspx?DeptID=70752&CatID=72430&cm_mmc=Google-_-G_Furniture-_-G_Furniture_Discount-_-inexpensive%20furniture           http://research-staging.staging.b0.lt/ds3fd                   Google search   Deep site link            Relevant                  Perfect                           4.87            4.84                 3.61   No
                                                                             http://www.prescriptives.com/templates/products/multiproduct.tmpl?cm_guid=1-_-100000000000000014506-_-5459131328&ngextredir=1&cm_mmc=Google-
15-Dec-2010 14:00:35    no smear mascara                                     _-2009-Nonbrand-Exact_M-Mascara-_-No%20Smear%20Mascara-_-Exact&CATEGORY_ID=CATEGORY14699                                                             http://research-staging.staging.b0.lt/ata5o                   Google search Deep site link              Relevant                  Perfect                           6.08            4.84                  5.1 No
14-Dec-2010 10:59:48    seventeen.com                                        http://www3.jcpenney.com/jcp/XGN.aspx?DeptID=70753&CatID=70758&cmCatLevel=3&shopperType=G&CmCatId=70753                                              http://research.bo.lt/6vwyn                                   Display ad    Site search results         Relevant                  OK with small errors              5.94            4.85                 5.41 No
20-Dec-2010 10:05:07    Promoted twitter account                             http://twitter.com/JetBlueCheeps                                                                                                                     http://research.bo.lt/f6vr4                                   Twitter       Homepage                    Relevant                  Perfect                           7.31            4.85                 4.17 No
                                                                             http://order.papajohns.com/index.html?utm_source=emailnational&utm_medium=Friday12172010&utm_campaign=main&utm_term={OVKEY}&utm_content=
20-Dec-2010 15:00:55    Papa John's email                                    {OVADID}                                                                                                                                             http://backup.bo.lt/up83                                      Email link      Homepage                  Relevant                  Perfect                           5.33            4.86                 6.27 No
                                                                             http://www.seattlecoffeegear.com/Espresso-maker-s/13.htm?
17-Dec-2010 10:40:22    cappucino maker                                      searching=Y&sort=5&cat=13&show=48&page=1&minprice=750&maxprice=&gclid=CKmp4Lb386UCFQwCbAodWlolng                                                     http://research.bo.lt/h24eu                                   Google search   Deep site link            Relevant                  Perfect                            8.8            4.86                 2.22   No
15-Dec-2010 13:55:25    no smear mascara                                     http://www.covergirl.com/beauty-products?gclid=CLeEmI-f76UCFRRKgwodVSZhpg                                                                            http://research-staging.staging.b0.lt/8gvq7                   Google search   Deep site link            Relevant                  Perfect                          13.55            4.91                 5.13   No
15-Dec-2010 10:35:59    dining room clock                                    http://www.shopwright.org/clocks.html?gclid=CKyM0Onx7qUCFQdMgwodgzyeoA                                                                               http://research.bo.lt/dcl35                                   Google search   Deep site link            Relevant                  Perfect                           3.55            4.92                 1.11   No
20-Dec-2010 12:08:51    Rue la la email                                      http://www.ruelala.com/access/gate                                                                                                                   http://research.bo.lt/7wif                                    Email link      Homepage                  Terrible                  Perfect                           5.15            4.92                 6.88   No
                                                                             http://www.groupon.com/deals/santa-clara-paintball-san-jose-1?utm_campaign=santa-clara-paintball-san-
20-Dec-2010 10:33:30    Groupon email                                        jose-1&utm_medium=email&utm_source=newsletter&c=img&addx=brittani.nichols@gmail.com&utm_content=san-jose_interleaved_sidebar                         http://research.bo.lt/dydyv                                   Email link      Deep site link            Compelling                Perfect                           7.69            4.93                 2.58 Minimal
20-Dec-2010 16:08:10    Rolex ad on Newsweek.com                             http://www.rolex.com/en#/rolex-watches/women-datejust36/introduction?cmpid=dw2010084                                                                 http://jnastu.staging.b0.lt/46bid                             Display ad      Deep site link            Relevant                  Perfect                           8.72            4.93                 2.63 No
                                                                             http://www.barnesandnoble.com/membership/join2.asp?r=1&PID=35151&cm_em=jnastu@frii.com&cm_mmc=Non-Member-_-This_Week-
14-Dec-2010 15:37:38    B&N email for two months free membership             _-101214_NH01_THISWEEK-_-thimem                                                                                                                      http://pjwriting.bo.lt/5izro                                  Email link      Deep site link            Relevant                  Perfect                           6.47            4.98                 5.46 No
14-Dec-2010 11:24:17    Cosmopolitan                                         http://www1.macys.com/shop/beauty/shop-by-category/perfume-cologne/big-pony?id=51727&cm_mmc=MEDIAEDGE-_-BigPony-_-Hearst-_-n                         http://research.bo.lt/i1dy3                                   Display ad      Site search results       Relevant                  Perfect                           3.97            4.99                 3.97 No
                                                                             http://www.duracell.com/en-US/products.jspx?utm_source=Google&utm_medium=cpc&utm_term=toy
14-Dec-2010 13:55:06    toy trucks                                           %2Btrucks&utm_campaign=Duracell_Lifestyle&gclid=CN7P_ojd7KUCFRhzgwodtVAXnw                                                                           http://research.bo.lt/fg34d                                   Google search Deep site link              Relevant                  Perfect                          14.88            4.99                 3.73 No
                                                                             http://www.groupon.com/deals/biosteam-carpet-care-san-jose?utm_campaign=biosteam-carpet-care-san-
16-Dec-2010 13:45:46    Groupon email                                        jose&utm_medium=email&utm_source=newsletter&c=btn&addx=brittani.nichols@gmail.com&utm_content=san-jose_interleaved_sidebar                           http://staging.b0.lt/f7grb                                    Email link      Deep site link            Relevant                  Perfect                           7.29            5.03                 1.95 Minimal
                                                                             http://www.sears.com/shc/s/s_10153_12605_Lawn%20&%20Garden_Handheld%20Power%20Tools_Blowers?prop17=leaf
20-Dec-2010 20:24:51    leaf blower                                          %20blower&sid=ISx20070515x00001a&psid=18x401265                                                                                                      http://backup.bo.lt/63jeo                                     Google search Deep site link              Relevant                  Perfect                           5.37            5.04                 6.96 No
17-Dec-2010 10:18:50    workout videos                                       http://www.treadclimber.com/trc_microsite/productinformation.jsp?adID=DOAG2T8SL14                                                                    http://research.bo.lt/f22fp                                   Google search Deep site link              Relevant                  Perfect                           7.41            5.04                  4.5 No
16-Dec-2010 13:13:26    conservative media                                   http://magazine.townhall.com/Featured                                                                                                                http://jnastu.staging.b0.lt/d6m5                              Bing search   Homepage                    Relevant                  Perfect                          12.32            5.04                 4.88 No
                                                                             http://www.wireless.att.com/cell-phone-service/cell-phones/cell-phones.jsp?
                                                                             feacondition=allphones&feapaytype=standard&startFilter=false&allTypes=on&osAndroid=100002&allFeatures=on&allManus=on&source=ECbc00000002510
16-Dec-2010 12:53:38    Ad for AT&T on Lifetime                              0                                                                                                                                                    http://jnastu.staging.b0.lt/9l2qo                             Display ad   Deep site link               Relevant                  Perfect                           7.11            5.05                 4.79 No
15-Dec-2010 16:47:38    broadway plays                                       http://www.broadway.tv/broadway-shows/new-york-shows/                                                                                                http://research-staging.staging.b0.lt/9tcop                   Yahoo search Deep site link               Relevant                  Perfect                            5.4            5.07                 5.91 No
                                                                             http://www.jcpenney.com/jcp/XGN.aspx?DeptID=70656&CatID=71651&cm_mmc=MSN-_-M_Apparel_Womens-_-M_Womens_Activewear_Jackets-_-fleece
16-Dec-2010 11:10:45    letterman jacket                                     %20jackets                                                                                                                                           http://research-staging.staging.b0.lt/ceaul                   Bing search     Deep site link            Relevant                  Perfect                           5.22            5.11                 7.05 No
14-Dec-2010 13:21:05    disney.go.com                                        http://www.disneystore.com/?CMP=OTL-Dcom&att=Home121310&int_cmp=dcom_dsi_dcom_HP_promo2_share_the_magic_store__Intl                                  http://research.bo.lt/9yyad                                   Display ad      Homepage                  Relevant                  OK with small errors              6.82            5.13                 6.96 No
                                                                             http://www.rei.com/gear/feature/search/Google/headlamps?s_kwcid=TC|13029|kids%20headlamp||S|e|6247696445&cm_mmc=ps_google_CH-_-Category
                                                                             %20-%20Camp_Gear-_-Camp_Gear_Headlamps_Kids-_-kids%20headlamp&mr:adGroup=1880127845&mr:ad=6247696445&mr:keyword=kids
15-Dec-2010 11:44:54    kids headlamp                                        %20headlamp&mr:placement=&mr:match=e&mr:referralID=NA&gclid=CPzcwtL-7qUCFR43gwodPlhMbQ                                                               http://research-staging.staging.b0.lt/1aepn                   Google search Site search results         Relevant                  Perfect                           4.74            5.13                 3.89 No
                                                                             http://www.natgeomagazines.com/?
                                                                             source=sem_G1551_ESV&esvcid=S1292354910_ADOGOE_AGI3805705_CRE4778472407_TID336256740_RFDd3d3Lmdvb2dsZS5jb20%3d&gclid=CIPv_
14-Dec-2010 11:29:50    National Geographic                                  5m97KUCFREPbAodxg37og                                                                                                                                http://research.bo.lt/qbuf                                    Google search Homepage                    Relevant                  Perfect                           5.22            5.15                 5.64 No
16-Dec-2010 09:56:56    alcohol recovery programs                            http://www.pachills.com/?cpao=111&cpca=colorado&cpag=Alcohol+Rehab&kw=alcohol+rehab+program&gclid=CN-09JWf8aUCFUVoKgodqUPsoQ                         http://jnastu.staging.b0.lt/2ubik                             Google search Homepage                    Relevant                  Perfect                           6.61            5.18                 3.39 No
                                                                             http://www.lancome-usa.com/Mascara-Finder/mascara-finder,default,pg.html?cm_mmc=LabeliumSearch-_-GoogleContentGeneric-_-Mascara-_-best
15-Dec-2010 13:57:56    no smear mascara                                     %20mascara%20no%20smudge                                                                                                                             http://research-staging.staging.b0.lt/9mlwv                   Google search   Deep site link            Compelling                Perfect                           4.01            5.22                  4.8   No
19-Dec-2010 12:00:40    ASPCA ad on greatdogsite.com                         https://secure2.convio.net/aspca/site/Donation2?9343.donation=form1&df_id=9343&s_src=AOLDisplay&s_subsrc=sadstatistic                                http://jnastu.staging.b0.lt/j15jc                             Display ad      Custom page               Compelling                Perfect                           6.64            5.23                 6.44   No
20-Dec-2010 12:25:11    intel smart tv                                       http://www.intel.com/consumer/products/smarttv/index.htm?cid=cim:ggl|smarttv_us_intel|ks16C7A|s                                                      http://jnastu.staging.b0.lt/bj4rx                             Google search   Deep site link            Relevant                  Perfect                           5.56            5.25                  4.3   No
15-Dec-2010 10:20:45    kitchen cabinets                                     http://www.bathandbeyond1.com/                                                                                                                       http://research.bo.lt/bda7                                    Google search   Homepage                  Relevant                  Perfect                           6.27            5.25                 3.54   Minimal
15-Dec-2010 16:25:27    HDTV                                                 http://www.walmart.com/cp/televisions-video/1060825?adid=77777777910900265203&wmlspartner=PSElectronics                                              http://research-staging.staging.b0.lt/hsyfa                   Yahoo search    Deep site link            Relevant                  Perfect                           4.00            5.27                 3.07   No
15-Dec-2010 15:42:32    Visa ad on Broadway.com                              http://www.broadway.com/affiliates/visa-signature/                                                                                                   http://jnastu.staging.b0.lt/9brf9                             Display ad      Custom page               Compelling                Perfect                           9.05            5.29                 5.11   No
19-Dec-2010 11:44:34    NFL jerseys                                          http://www.footballfanatics.com/default.aspx/?utm_content=e5DecNcAR                                                                                  http://jnastu.staging.b0.lt/e7r5a                             Yahoo search    Homepage                  Relevant                  Perfect                           4.02            5.34                 5.07   No
                                                                             http://www.illyusa.com/webapp/wcs/stores/servlet/CategoryDisplay?
                                                                             catalogId=10051&storeId=10001&categoryId=10035&langId=-1&parent_category_rn=10003&top_category=10003&landing_0=EFSEARCH09&ef_id=Hj1NC6
17-Dec-2010 10:53:34    cappucino maker                                      kSAwABBn0:20101217183742:s                                                                                                                           http://research.bo.lt/85py7                                   Google search Deep site link              Relevant                  Perfect                          17.88            5.35                 7.28 No
14-Dec-2010 21:37:38    contact lenses                                       http://www.1800contacts.com/default.aspx?ac=2.01.06.036.cpg.2.0002&gclid=CI2vj_TC7aUCFQYEbAode1wVZQ                                                  http://research.bo.lt/1dm7x                                   Google search Homepage                    Relevant                  Perfect                           4.00            5.37                12.18 No
17-Dec-2010 12:23:45    signed baseball                                      http://www.prosportsmemorabilia.com/NHL-Memorabilia-_235361234_PG.html?google=441046538                                                              http://research.bo.lt/sjiu                                    Google search Site search results         Terrible                  Perfect                           5.91            5.38                 6.17 No
                                                                             http://www.shopadidas.com/product/index.jsp?productId=3407460&mr:trackingCode=EDEB5F62-C663-DF11-BAA3-0019B9C043EB&CMP=CAC-
14-Dec-2010 15:28:02    black socks                                          GOOGPRODPLUS&mr:referralID=NA&sv=L05081                                                                                                              http://research.bo.lt/hebwi                                   Google search Deep site link              Relevant                  OK with small errors              7.05            5.41                 2.82 No
16-Dec-2010 11:37:19    noise-cancelling headphones                          http://www.crutchfield.com/shopsearch/Noise_Cancelling_Headphones.html                                                                               http://research-staging.staging.b0.lt/h5nw                    Bing search   Deep site link              Relevant                  OK with small errors              4.11            5.51                  6.4 No
14-Dec-2010 21:55:15    contact lenses                                       http://www.acuvue.com/products-home.htm?flowid=1&rc=PCG021&skinid=s101&promoid=ps                                                                    http://research.bo.lt/h0ril                                   Google search Deep site link              Relevant                  Perfect                          10.27            5.51                  6.4 No
                                                                             http://www.bing.com/entertainment/games/word?q=browse:games/
14-Dec-2010 15:57:49    word search games                                    word&FORM=MENGMS&PUBL=BINGYAHOO&CREA=userid1743byoob7144dbb07dc01a872d7a517a5b331475                                                                 http://pjwriting.bo.lt/77efk                                  Bing search     Deep site link            Relevant                  Perfect                           4.87            5.55                 3.62 No
                                                                             http://www.specialk.com/challenge/?utm_source=google&utm_medium=cpc&utm_term=fitness&utm_content=search&utm_campaign=Diet%2Band
17-Dec-2010 10:13:28    free weights                                         %2BWeight%2BLoss&gclid=CLqEgeHv86UCFQwCbAodWlolng                                                                                                    http://research.bo.lt/hlvir                                   Google search Deep site link              Terrible                  Perfect                           5.86            5.57                 4.99 No
20-Dec-2010 20:28:41    leaf blower                                          http://www.cubcadet.com/webapp/wcs/stores/servlet/gallery_10051_14101_53471_1100004_600000_-1_image                                                  http://backup.bo.lt/ijt3a                                     Google search Deep site link              Compelling                OK with small errors              5.37            5.58                  5.7 No
                                                                             http://shop.nordstrom.com/c/womens-dresses/cocktail?
20-Dec-2010 12:40:29    Nordstrom email                                      campaign=1220emdresses&cm_cat=122010&cm_pla=gen_dresses_wedding&cm_ite=ponfiglft&cm_em=7009894&cm_ven=email                                          http://research.bo.lt/5bb15                                   Email link      Deep site link            Relevant                  OK with small errors              7.00            5.58                 6.34   No
15-Dec-2010 10:32:13    dining room clock                                    http://www.clockway.com/?gclid=COjny-3x7qUCFRRqgwodcCn2pA                                                                                            http://research.bo.lt/dlc07                                   Google search   Homepage                  Terrible                  Perfect                           7.91             5.6                 3.65   No
16-Dec-2010 13:02:50    Zappos twitter                                       http://itunes.apple.com/us/app/zappos-mobile/id392988420?mt=8                                                                                        http://staging.b0.lt/5rruw                                    Twitter         Deep site link            Relevant                  Perfect                           4.68            5.62                 4.17   No
14-Dec-2010 09:58:26    usmagazine.com                                       http://www.thebar.com/en-us/drinks-by-brand/Godiva.aspx                                                                                              http://research.bo.lt/4s67                                    Display ad      Deep site link            Relevant                  Perfect                           5.56            5.62                 5.06   No
                                                                             http://www.bestbuy.com/site/Sony+-+BRAVIA+/+55%22+Class+/+1080p+/+120Hz+/+LED-LCD+HDTV/1211848.p?
16-Dec-2010 12:22:01    Best Buy Twitter                                     skuId=1211848&ref=10&loc=01&id=1218236685244&ref=71&loc=01                                                                                           http://research-staging.staging.b0.lt/ja3lm                   Twitter         Deep site link            Relevant                  OK with small errors               5.5            5.63                 4.77 No
                                                                             http://www.zephyrsf.com/?utm_source=msn&utm_medium=cpc&utm_campaign=SF%20-%20Root%20-%20SF&utm_content=Condo&utm_term=sf
15-Dec-2010 15:04:24    San Francisco condos                                 %20condos                                                                                                                                            http://research-staging.staging.b0.lt/37ona                   Yahoo search Homepage                     Compelling                Perfect                            6.7            5.63                 5.91 Minimal
15-Dec-2010 12:00:22    kids headlamp                                        http://www.llbean.com/llb/shop/9727?qs=3005065_pmd_google                                                                                            http://research-staging.staging.b0.lt/bsn9o                   Google search Site search results         Relevant                  Perfect                           3.04            5.66                 5.72 No
                                                                             http://www.soap.com/product/searchresults.aspx?
                                                                             freetext=HPagePandora&queryfrom=search&utm_source=pandora&utm_medium=radio&utm_content=december2010&utm_campaign=promocode
17-Dec-2010 12:49:08    pandora.com                                          %3Dpandora                                                                                                                                           http://research.bo.lt/d42hy                                   Display ad    Custom page                 Compelling                Perfect                           6.92            5.66                 2.51 No
14-Dec-2010 11:52:38    Food Network                                         http://www.deandeluca.com/?ref_code=GooglePPC1&KeyWord=Internet%20Food&gclid=CLjcyf3B7KUCFRxqgwodC2jhoQ                                              http://research.bo.lt/dg22p                                   Google search Homepage                    Relevant                  Perfect                           8.16            5.66                 5.86 No
14-Dec-2010 15:53:26    skinny ties                                          http://www.skinnyties.com/?gclid=CPTcreT37KUCFR9NgwoddiY5mw                                                                                          http://research.bo.lt/2czy1                                   Google search Homepage                    Relevant                  Perfect                           7.53            5.67                 3.53 No
                                                                             http://www.archstoneapartments.com/Search_Results.htm?zipcode=94102&radius=9&utm_source=msn&utm_medium=&utm_term=San%20Francisco
15-Dec-2010 15:16:00    San Francisco apartments                             %20apartments&utm_campaign=San+Francisco+Bay+Area-Bing                                                                                               http://research-staging.staging.b0.lt/arylv                   Bing search     Site search results       Relevant                  Perfect                           7.34             5.7                 2.57 Minimal
                                                                             http://www.jcpenney.com/jcp/XGN.aspx?
                                                                             DeptID=71371&CatID=71793&SO=0&Ne=4+5+1031+18+904+949+833&N=4294953196+4294966982&Nao=0&PSO=0&x5view=1&CmCatId=EXTERNAL|
15-Dec-2010 10:42:55    dining room clock                                    71793&SelDim=4~&cm_mmc=Google-_-G_Home_Accents-_-G_Clocks-_-dining%20room%20clock                                                                    http://research.bo.lt/sm0g                                    Google search Deep site link              Relevant                  Perfect                           4.21            5.73                 2.83 No
                                                                             http://www.ae.com/web/browse/product.jsp?catId=cat10066&productId=prod4300052&cid=AEO_CSE_K232270&mr:trackingCode=36A561B9-4290-DF11-
14-Dec-2010 15:26:17    black socks                                          BC8B-0019B9C043EB&mr:referralID=NA                                                                                                                   http://research.bo.lt/7azs9                                   Google search Deep site link              Relevant                  Perfect                           5.33            5.73                 4.04 No
                                                                             http://shop.nordstrom.com/c/womens-watches?
15-Dec-2010 21:56:06    Nordstrom email, link for watches                    campaign=1215emha&cm_cat=121510&cm_pla=ha_remain&cm_ite=watches&cm_em=12505843&cm_ven=email                                                          http://jnastu.staging.b0.lt/i5civ                             Email link      Deep site link            Compelling                Perfect                           9.91            5.73                 4.78 No
                                                                             http://www.groupon.com/holiday-gifts?
16-Dec-2010 14:14:32    Grouponicus email                                    utm_medium=email&utm_source=grouponicus&date=20101215&user=brittani.nichols@gmail.com&d=tenents&s=header&c=banner                                    http://staging.b0.lt/4ebp3                                    Email link      Deep site link            Relevant                  Perfect                           7.24            5.76                  5.8 Minimal
15-Dec-2010 19:57:42    Target ad on OWN Oprah Network home page             http://www.target.com/GiftCards/b?node=14061591&ref=tgt_adv_XCZA4333afid=d_oprah&cpng=oprahsponsor2011&                                              http://jnastu.staging.b0.lt/eeen9                             Display ad      Deep site link            Relevant                  Perfect                           7.68            5.76                 3.73 No
15-Dec-2010 22:30:27    DJ Hero ad on Spin.com                               http://www.djhero.com/en-us/buy/index                                                                                                                http://jnastu.staging.b0.lt/g8z6t                             Display ad      Deep site link            Relevant                  Perfect                          11.29            5.78                 3.77 No
                                                                             http://www.target.com/s?keywords=twilight_books&LNM=Twilight
                                                                             %20books&CPNG=luggage&AFID=google&LID=7p246296&adgroup=luggage1&MT=broad&KID=70942445-
17-Dec-2010 09:47:51    Twilight                                             b6d1-3c69-62c5-0000084c522c&ref=tgt_adv_XS000000                                                                                                     http://research.bo.lt/haayg                                   Google search   Site search results       Relevant                  Perfect                           6.34            5.82                 3.14   No
17-Dec-2010 12:23:40    signed baseball                                      http://www.mickeysplace.com/?gclid=CO6nq9WO9KUCFQdMgwodgzyeoA                                                                                        http://research.bo.lt/2sqng                                   Google search   Homepage                  Relevant                  Perfect                            7.5            5.84                 4.63   No
14-Dec-2010 21:52:51    contact lenses                                       http://www.dailies.com/?utm_source=Google&utm_medium=CPC&utm_term=contacts&utm_campaign=Generic                                                      http://research.bo.lt/5ngly                                   Google search   Site search results       Relevant                  Perfect                           6.43            5.87                 4.95   No
16-Dec-2010 12:46:55    Woot twitter                                         http://www.woot.com/                                                                                                                                 http://staging.b0.lt/fg8xs                                    Twitter         Homepage                  Relevant                  Perfect                           6.22            5.88                 4.04   No
14-Dec-2010 13:42:38    kidswb.com                                           http://www.cartoonnetwork.com/tv_shows/mad/                                                                                                          http://research.bo.lt/b1r9f                                   Display ad      Deep site link            Relevant                  With major errors                 8.91            5.88                 9.98   No
14-Dec-2010 11:33:14    http://www.natgeomagazines.com/                      http://www.yellowpages.com/los-angeles-ca/takeout?from=BC_ypcom_20100820_cllm&re=yp                                                                  http://research.bo.lt/mppl                                    Display ad      Site search results       Relevant                  Perfect                           7.95            5.93                 5.42   Minimal
15-Dec-2010 14:44:52    best comedies                                        http://www.familyvideo.com/catalog/                                                                                                                  http://research-staging.staging.b0.lt/box0h                   Yahoo search    Homepage                  Terrible                  Perfect                           12.5            5.93                 5.05   No
17-Dec-2010 09:31:04    house plants                                         http://www.paylesshardwaresanjose.com/                                                                                                               http://research.bo.lt/7tapn                                   Google search   Homepage                  Terrible                  Perfect                          13.13            5.94                 2.08   Minimal
20-Dec-2010 20:31:53    leaf blower                                          http://www.hayneedle.com/outdoor/yard-&-garden/lawn-equipment_earthwisecordlessleafblower.cfm?source=placpc&ci_src=64119933&ci_sku=GSC029-1          http://backup.bo.lt/3hu1p                                     Google search   Deep site link            Relevant                  Perfect                          15.21            5.94                 6.39   No
20-Dec-2010 19:37:10    tailored suit                                        http://www.indochino.com/collection/Suits?gclid=CPWnp-Cz_KUCFQcKbAod1xWCpQ                                                                           http://backup.bo.lt/b7ns1                                     Google search   Deep site link            Relevant                  Perfect                           8.18            5.95                 4.48   No
15-Dec-2010 16:35:39    concert tickets                                      http://www.ticketsnow.com/?GCID=S16598x056-comp_gc&keyword=concert+tickets                                                                           http://research-staging.staging.b0.lt/61pj0                   Yahoo search    Homepage                  Relevant                  Perfect                           7.62            5.96                 5.98   No
                                                                             http://www.deepdiscount.com/dvds_dvds_dvds-by-genre_comedy/?utm_source=msn&utm_medium=cpc&utm_term=comedy
15-Dec-2010 14:47:48    best comedies                                        %20movies&utm_campaign=DVD                                                                                                                           http://research-staging.staging.b0.lt/4melj                   Yahoo search Deep site link               Relevant                  Perfect                           4.08               6                 5.83 No
                                                                             http://www1.macys.com/shop/kitchen/kitchen/cutlery?id=31760&kw=Cutlery&cm_mmc=Google_Home_Cook_Corp-_-Cutlery+-+generic_kitchen+knifes-
                                                                             _-5863079330_PHRASE-_-kitchen+knives_mkwid_s100000000000236354841_5863079330|-|100000000000236354841&cm_guid=1-
15-Dec-2010 12:05:46    kitchen knives                                       _-100000000000236354841-_-5863079330&edge=hybrid                                                                                                     http://research-staging.staging.b0.lt/5t6wc                   Google search Deep site link              Relevant                  Perfect                           6.01            6.00                 2.69 No
                                                                             http://www.bergdorfgoodman.com/store/catalog/templates/SC3.jhtml?
                                                                             itemId=cat269601&parentId=cat238207&masterId=cat20087&ecid=BGSMFSHBgucci_purse&002=2133408&004=150960609&005=1396732178&006=4437
16-Dec-2010 10:41:50    Gucci purse                                          65803&009=e&011=gucci%20purse                                                                                                                        http://research-staging.staging.b0.lt/1yxbe                   Bing search     Deep site link            Relevant                  Perfect                           9.44            6.03                 5.13   No
15-Dec-2010 22:48:51    all-inclusive vacations                              http://www.americanexpressvacations.com/index.htm                                                                                                    http://jnastu.staging.b0.lt/a5xtv                             Bing search     Deep site link            Relevant                  Perfect                          14.34            6.07                 7.05
16-Dec-2010 13:46:12    CCS email                                            http://shop.ccs.com/?SID=6716&cm_mmc=Email-_-121610_CCS_6716-_-banner-_-offer&cm_em=brittani.nichols@gmail.com                                       http://staging.b0.lt/1gwer                                    Email link      Homepage                  Relevant                  Perfect                           8.29            6.08                  5.7   No
14-Dec-2010 20:43:25    italian restaurant                                   http://www.carrabbas.com/                                                                                                                            http://research.bo.lt/gz17e                                   Google search   Homepage                  Relevant                  Perfect                           6.83            6.09                 8.28   No
20-Dec-2010 10:43:01    paintball guns                                       http://www.paintball-online.com/shop/Departments/Paintball-Guns-And-Markers.aspx                                                                     http://research.bo.lt/j43hz                                   Google search   Deep site link            Relevant                  Perfect                           4.58            6.11                 5.19   No
                                                                             http://www.campmor.com/outdoor/gear/SubCategory___40000000226_200368366?cm_mmc=SEM-_-Google-_-Headlamps-_-covcmpggl90037s|
15-Dec-2010 11:47:56    kids headlamp                                        5316959764&&gclid=CNmn6fiC76UCFQqAgwodMngJog                                                                                                         http://research-staging.staging.b0.lt/b5h58                   Google search Site search results         Relevant                  With major errors                10.98            6.14                 5.08 No
15-Dec-2010 14:36:40    tech deck skateboards                                http://www.bizrate.com/skateboarding-equipment/techdeck-skateboards/                                                                                 http://jnastu.staging.b0.lt/hwmvt                             Yahoo search Site search results          Relevant                  With major errors                 6.25            6.18                 7.13 No
17-Dec-2010 10:09:48    free weights                                         http://www.sears.com/shc/s/c_10153_12605_Fitness+%26+Sports_Strength+%26+Weight+Training?adCellWF&sid=ISx20070515x00001a&psid=37x236108              http://research.bo.lt/cg472                                   Google search Deep site link              Relevant                  Perfect                           4.49            6.21                  5.1 No
                                                                             http://www.walmart.com/search/search-ng.do?
                                                                             adid=77777777911300198536&wmlspartner=PSHome&ic=48_0&search_query=mattress&search_constraint=0&search_sort=5&depts=&ref=
20-Dec-2010 19:14:42    air mattress                                         %20125874.126150%20125874.184461%20125874.408854%20125874.427396&tab_value=Online&clicked_tab_value=Online                                           http://backup.bo.lt/7cnj8                                     Google search   Site search results       Relevant                  Perfect                           6.35            6.21                 8.27   No
19-Dec-2010 12:05:22    books-a-million email                                http://www.booksamillion.com/storefinder?&ad=AD1219101                                                                                               http://jnastu.staging.b0.lt/cl876                             Email link      Deep site link            Terrible                  Perfect                           7.08            6.24                  7.1   No
20-Dec-2010 19:08:19    air mattress                                         http://www.sears.com/shc/s/c_10153_12605_For+the+Home_Mattresses?sid=ISx20070515x00001a&psid=27x8052                                                 http://backup.bo.lt/atcme                                     Google search   Deep site link            Relevant                  Perfect                           5.13            6.28                 5.91   No
16-Dec-2010 13:18:32    liberal media                                        http://www.dealtime.com/liberal%20media/products~NS-1~linkin_id-8030089                                                                              http://jnastu.staging.b0.lt/hzoak                             Yahoo search    Site search results       Relevant                  Perfect                           6.31            6.33                 6.05   No
15-Dec-2010 10:27:18    kitchen cabinets                                     http://www.mcrefacing.com/                                                                                                                           http://research.bo.lt/di9d5                                   Google search   Homepage                  Relevant                  Perfect                           7.82            6.33                 2.96   Minimal
19-Dec-2010 09:51:16    pool furniture                                       http://www.poolfurniture.com/?source=googleaw&kwid=pool%20chairs&tid=exact                                                                           http://research.bo.lt/5wimh                                   Google search   Custom page               Relevant                  OK with small errors              4.57            6.37                 5.92   No
20-Dec-2010 14:31:06    Final draft email                                    http://www.footagefirm.com/freeslowmotionfootage.html?utm_source=FinalDraftScriptSlowMo&utm_medium=email&utm_campaign=FinalDraftScriptSlowMo         http://backup.bo.lt/e2yuq                                     Email link      Deep site link            Relevant                  Perfect                           7.19            6.38                    4   No
16-Dec-2010 12:43:02    Whole Foods twitter                                  http://www.wholefoodsmarket.com/recipes/467                                                                                                          http://staging.b0.lt/714ox                                    Twitter         Deep site link            Relevant                  Perfect                           6.46            6.42                 5.47   No
20-Dec-2010 12:28:48    Ulta email                                           http://www.ulta.com/?n=ulta&CID=ET_wk4710_sun_online&ET_LID=Shop&RID=1474955237                                                                      http://research.bo.lt/7ciz7                                   Email link      Homepage                  Relevant                  Perfect                           6.97            6.44                 6.97   No
20-Dec-2010 10:52:41    birthstones                                          http://www.padisgems.com/                                                                                                                            http://research.bo.lt/adeb5                                   Google search   Homepage                  Relevant                  Perfect                           8.76            6.45                 5.63   No
                                                                             http://www.ediblearrangements.com/fruit-baskets.aspx?
16-Dec-2010 14:29:58    Edible Arrangements email                            CategoryID=173&Section=1&j=19344436&e=brittani.nichols@gmail.com&l=932796_HTML&u=217474956&mid=89058&jb=0                                            http://staging.b0.lt/3lnxh                                    Email link      Deep site link            Relevant                  Perfect                            6.7            6.46                 7.32 No
                                                                             http://www.sees.com/prod.cfm/Christmas_Gifts/Assorted_Chocolates?
20-Dec-2010 12:39:12    See's email                                          utm_Medium=Email&utm_source=2010_12_19_MO_Christmas6_RL&RMID=2010_12_19_MO_Christmas6_RL&RIID=gs_alexandra@yahoo.com                                 http://research.bo.lt/awfa                                    Email link    Deep site link              Relevant                  OK with small errors              5.18             6.5                 5.99 No
20-Dec-2010 20:25:16    leaf blower                                          http://www.lowes.com/pl_Blowers_4294857359_4294937087_?cm_mmc=search_google-_-OPE-_-Blowers-_-leaf%20blower                                          http://backup.bo.lt/jd3f5                                     Google search Site search results         Terrible                  Perfect                          29.89            6.54                 5.85 No
                                                                             http://www.smartbargains.com/go.sb?
                                                                             pagename=cat&sdr=true&deptid=3&catid=2269&fprod=3050635104&aid=36&tid=1881&siteid=3123450036&program=15912&gclid=CN68ibuu_KUCFQQPb
20-Dec-2010 19:09:04    air mattress                                         Aody1dZpA                                                                                                                                            http://backup.bo.lt/jeivq                                     Google search Deep site link              Relevant                  Perfect                          15.97            6.55                 7.31 No
15-Dec-2010 14:54:23    San Francisco condos                                 http://www.onerinconhill.com/?utm_source=Bing%2FYahoo%2BSearch&utm_medium=cpc&utm_campaign=Bing%2FYahoo%2BSearch                                     http://research-staging.staging.b0.lt/97nsp                   Yahoo search Homepage                     Relevant                  Perfect                           7.46            6.57                 6.09 Minimal
                                                                             http://www.groupon.com/deals/hollister-soaring-center-llc?utm_campaign=hollister-soaring-center-
20-Dec-2010 15:07:09    Groupon email                                        llc&utm_medium=email&utm_source=newsletter&c=img&addx=brittani.nichols@gmail.com&utm_content=san-jose_interleaved_sidebar                            http://backup.bo.lt/8g4n                                      Email link      Deep site link            Relevant                  Perfect                          19.03            6.64                 6.79   Minimal
17-Dec-2010 09:40:03    flashlight                                           http://www.opticshq.com/page/Optics/CTGY/Surefire-LED-Lights                                                                                         http://research.bo.lt/dfysa                                   Bing search     Deep site link            Relevant                  Perfect                            6.6             6.7                 3.09   No
17-Dec-2010 11:43:06    promoted tweet                                       http://radioshackwireless.com/eCommerce/phones/?FilterByFeature=291&referringdomain=radioshack                                                       http://research.bo.lt/j1ery                                   Twitter         Custom page               Relevant                  OK with small errors              5.73            6.72                 4.75   No
14-Dec-2010 20:55:28    jukebox                                              http://tech.pronto.com/mpm/shop/jukeboxes/psz-0/?adid=1222792364-5558360-0_gs&creativeid=3195744422&ref=jukeboxes&site=                              http://research.bo.lt/3ra6q                                   Google search   Homepage                  Terrible                  Perfect                           7.14            6.73                  5.4   No
                                                                             http://www.toysrus.com/search/index.jsp?kwCatId=&kw=tonka%20truck&origkw=tonka%20truck&f=Taxonomy/TRUS/2254197&sr=1&camp=PPC:
14-Dec-2010 13:58:53    toy trucks                                           204355845&002=2194806&004=791727436&005=45975071&006=6099601966&007=Search&008=                                                                      http://research.bo.lt/6c9fs                                   Google search Site search results         Relevant                  Perfect                           5.89            6.74                 5.77 No
14-Dec-2010 15:51:15    word search games                                    http://www.slingo.com/games/detail/26/online?gclid=COm5tunq7KUCFYQUKgodiAqOng                                                                        http://pjwriting.bo.lt/1trzz                                  Google search Deep site link              Relevant                  Perfect                           6.66            6.74                 5.87 No
                                                                             http://www.groupon.com/deals/vienna-skin?utm_campaign=vienna-
20-Dec-2010 14:45:07    Groupon email                                        skin&utm_medium=email&utm_source=newsletter&c=img&addx=brittani.nichols@gmail.com&utm_content=san-jose_interleaved_sidebar                           http://backup.bo.lt/6uyn1                                     Email link      Deep site link            Relevant                  Perfect                          17.83            6.75                 5.73 Minimal
19-Dec-2010 09:26:52    Promoted twitter account                             http://twitter.com/redbull                                                                                                                           http://research.bo.lt/2s8x0                                   Twitter         Homepage                  Relevant                  Perfect                           9.66            6.79                  5.5 No
                                                                             http://www.staples.com/Monitors-Digital-Projectors-Technology/cat_CG4?cm_mmc=online_msn-_-search-_-Monitors%20-%20Exact-_-computer
15-Dec-2010 16:13:48    computer monitor                                     %20monitor&CID=PS:SBD:MS:E:N:T:Monitors_-_Exact:Monitors-General                                                                                     http://research-staging.staging.b0.lt/cy5rz                   Yahoo search Site search results          Relevant                  Perfect                           5.84            6.88                 7.11 No
20-Dec-2010 14:25:48    removing oil stains                                  http://www.tide.com/en-US/stains/solution/grease-fat-lard.jspx?gclid=CPLVydri-6UCFYQUKgodiAqOng                                                      http://jnastu.staging.b0.lt/5rgvq                             Google search Deep site link              Relevant                  Perfect                          12.11            6.88                 4.36 No
                                                                             http://www.opentable.com/best-los-angeles-restaurants?li=343&topic=Best
16-Dec-2010 14:25:11    Open Table email                                     +Overall&ref=8692&cmpid=em_dinerschoice&spMailingID=3260678&spUserID=MjE3Njk2NzY5MzYS1&spJobID=101923419&spReportId=MAS2                             http://staging.b0.lt/7hsis                                    Email link      Deep site link            Relevant                  OK with small errors              4.44             6.9                 9.18 Minimal
                                                                             http://www.gallerydirect.com/lp/home-oil-paintings.php?utm_campaign=eSV_122-2010Q2-W-GD_core_GOOGLE_US&utm_term=home%20oil
                                                                             %20paintings&utm_content=S1292436451_ADOGOB_AGI1001_CRE6398989845_TID30193_RFDd3d3Lmdvb2dsZS5jb20%3d&utm_medium=cpc&page_s
15-Dec-2010 10:11:25    paintings to hang in house                           ubject=home&mt=exact&final=home-oil-paintings                                                                                                        http://research.bo.lt/21uph                                   Google search   Site search results       Relevant                  Perfect                           7.66            6.94                 4.21   No
14-Dec-2010 11:26:32    Trended topic: Holiday Treats                        http://twitter.com/mmsgreen                                                                                                                          http://pjwriting.bo.lt/g4595                                  Twitter         Deep site link            Relevant                  OK with small errors              8.19            6.95                 2.37   No
16-Dec-2010 12:20:31    movie reviews                                        http://www.8minutesonhigh.com/mile/                                                                                                                  http://jnastu.staging.b0.lt/b7mqh                             Google search   Homepage                  Relevant                  Perfect                           9.03            6.96                 8.07   No
14-Dec-2010 11:53:48    foodnetwork.com                                      http://www.buick.com/tools/currentoffers/results.do?cmp=OLA_BRAND_5004364_39569846                                                                   http://research.bo.lt/7gf15                                   Display ad      Deep site link            Relevant                  OK with small errors              7.52            6.98                 7.66   No
15-Dec-2010 15:54:00    Best interest rate                                   http://personalsavings.americanexpress.com/cd-product.html                                                                                           http://jnastu.staging.b0.lt/hku0m                             Bing search     Deep site link            Relevant                  Perfect                           6.41            7.00                 6.79   No
                                                                             http://www.sandals.com/index.cfm?WT.srch=1&utm_source=Google&utm_medium=ppc&utm_term=all-
15-Dec-2010 22:36:58    all-inclusive vacation                               inclusive_vacations&utm_campaign=US_Sandals_Non_Brand&esv_ppc                                                                                        http://jnastu.staging.b0.lt/6ftcc                             Google search Homepage                    Relevant                  Perfect                           9.62            7.03                 6.75 No
20-Dec-2010 12:50:45    Starbucks email                                      http://www.starbucks.com/store-locator                                                                                                               http://research.bo.lt/c2s57                                   Email link    Deep site link              Relevant                  Perfect                           8.42            7.07                 7.17 No
14-Dec-2010 10:47:06    display ad for film "The Other Guys" on The Onion http://www.theotherguys-movie.com/?hs308=TOGDD065                                                                                                       http://pjwriting.bo.lt/jfbra                                  Display ad    Deep site link              Relevant                  Perfect                          14.05             7.1                 7.79 No
                                                                             http://www.yellowpages.com/los-angeles-ca/Restaurants?from=SEMPS_GGL_Search_acct%3DNational_hc%3D8009371_adgroup%3Dfd_rest_kwd
17-Dec-2010 12:55:04    first date restaurants                               %3Drestaurants                                                                                                                                       http://research.bo.lt/7da6y                                   Google search   Site search results       Terrible                  Perfect                           9.75            7.11                 5.98   Minimal
16-Dec-2010 11:32:02    noise-cancelling headphones                          http://www.bose.com/controller?event=STT_EVENT&STID=8055&perfsourceid=k9789&src=k9789                                                                http://research-staging.staging.b0.lt/3mvo                    Bing search     Custom page               Relevant                  Perfect                           3.04            7.14                 4.98   No
14-Dec-2010 14:13:19    shipping services                                    http://www.freightcenter.com/                                                                                                                        http://pjwriting.bo.lt/hbb70                                  Bing search     Homepage                  Relevant                  Perfect                           7.13            7.14                 3.46   No
16-Dec-2010 10:44:21    alcohol recovery programs                            http://www.theaddictioncure.com/?cpao=146&cpca=Addiction%20Cure&cpag=Cures/Recovery&kw=recovery%20alcohol&                                           http://jnastu.staging.b0.lt/5tssb                             Yahoo search    Homepage                  Relevant                  Perfect                           6.09            7.15                 8.03   No
                                                                             http://www.barnesandnoble.com/index.asp?r=1&cm_em=gs_alexandra@yahoo.com&cm_mmc=Non-Member-_-Generic-
20-Dec-2010 12:19:01    Barnes and noble email                               _-101220_NF01_LAST_DAY_FREE_SHIPPING-_-bnlogo                                                                                                        http://research.bo.lt/2k2xr                                   Email link      Homepage                  Relevant                  Perfect                           9.85             7.2                 7.75   No
17-Dec-2010 12:27:10    signed baseball                                      http://www.grandstandsports.com/memorabilia.aspx?sport=5&refg=903                                                                                    http://research.bo.lt/i1cyu                                   Google search   Deep site link            Terrible                  Perfect                           6.99            7.23                 4.89   No
19-Dec-2010 09:39:26    pool furniture                                       http://www.patiofurniturebuy.com/commercial-patio-furniture/?gclid=CIeIrKzt-KUCFQRvbAodziZnqA                                                        http://research.bo.lt/18fiq                                   Google search   Deep site link            Relevant                  Perfect                          11.48            7.24                 6.86   No
16-Dec-2010 13:15:06    Threadless twitter                                   http://www.threadless.com/news/663948/Space_Race_Crazy_deals_at_lightspeeds?utm_medium=social_profile&utm_source=twitter.com                         http://staging.b0.lt/hx3h1                                    Twitter         Custom page               Relevant                  OK with small errors             14.72            7.25                  6.1   No
                                                                             http://www.columbia.com/on/demandware.store/Sites-Columbia_US-Site/default/Search-Show?q=ski+vest&mid=paidsearch&nid=Non
                                                                             %20Brand_Activities_Winter_x&oid=Non%20Brand_Skiing%20Apparel_Jackets&did=Ski%20Vest&utm_source=msn&utm_medium=cpc&utm_term=Ski
16-Dec-2010 10:18:00    ski vest                                             %20Vest&utm_campaign=Non%20Brand_Activities_Winter_x&eid=bing_us                                                                                     http://research-staging.staging.b0.lt/326ka                   Bing search     Site search results       Relevant                  Perfect                           8.14            7.25                 8.85 No
                                                                             http://weeklyad.target.com/target/Default.aspx?
                                                                             action=entryflash&noredirect=y&flash=y&listingid=-2086794480&ref=tgt_adv_XSGT3594&AFID=googlestr&CPNG=weeklyad&LNM=Tech_Deck_Fingerboard
15-Dec-2010 13:50:12    tech deck skateboards                                s                                                                                                                                                    http://staging.b0.lt/2cyay                                    Google search Deep site link              Terrible                  With major errors                10.03             7.3                10.63 Minimal
                                                                             http://www.gamestop.com/gs/landing/powersaver/default.aspx?
16-Dec-2010 14:09:38    Game Stop email                                      cid=eml_10000046&utm_source=specialnews&utm_medium=email&utm_content=hdrimg&utm_campaign=PSS                                                         http://staging.b0.lt/arpdr                                    Email link      Custom page               Relevant                  Perfect                           8.45            7.31                 5.59 No
                                                                             http://www.tdameritrade.com/suzeorman.html?a=nbq&cid=paidsearch&referrer=http%3A%2F%2Fwww.bing.com%2Fsearch%3Fq%3Dsuze%2Bormango
14-Dec-2010 13:27:42    Suze Orman                                           %3Dform%3DQBLHqs%3Dnsk%3Dsc%3D8-10                                                                                                                   http://pjwriting.bo.lt/fieo9                                  Bing search     Deep site link            Relevant                  Perfect                           6.03            7.35                 2.87   No
14-Dec-2010 09:51:43    usmagazine.com                                       http://gifts.barnesandnoble.com/search/product.asp?EAN=9780594036104&                                                                                http://research.bo.lt/cycf4                                   Display ad      Deep site link            Relevant                  Perfect                           7.88            7.38                 7.63   No
17-Dec-2010 11:09:30    parents.com                                          http://www.gerber.com/sitter/products/yogurts/yogurt_blends_simply_banana.aspx                                                                       http://research.bo.lt/12695                                   Google search   Deep site link            Compelling                Perfect                          10.86            7.39                 6.77   No
19-Dec-2010 11:21:26    NFL jerseys                                          http://www.fansedge.com/NFL-Jersey-_-2007358991_BW.html?google=NFL_NFLJerseys                                                                        http://jnastu.staging.b0.lt/8mwpb                             Google search   Deep site link            Relevant                  Perfect                          11.09            7.39                 7.12   No
20-Dec-2010 11:50:35    Payless email                                        http://www.payless.com/store/?cid=em_10fp7_20cpparty_1&RMID=20101220_P7_CouponPartyPerfect_EMAIL&RRID=$customer_id$                                  http://research.bo.lt/javul                                   Email link      Homepage                  Relevant                  Perfect                          10.57            7.49                 6.73   No
14-Dec-2010 11:48:19    doctoral program psychology                          http://learning.capella.edu/default.aspx?v=phd&eng=Bing&WT.srch=1&DFAID=1                                                                            http://pjwriting.bo.lt/732gy                                  Bing search     Custom page               Relevant                  Perfect                           9.88            7.52                 7.34   No
                                                                             http://www.esteelauder.com/media/flash/holidaygiftguide_2/index.tmpl?cm_mmc=dig_mktg-_-holiday-_-search-_-holiday_gifts&cm_mmc=google-_-2010-
20-Dec-2010 11:15:00    anniversary ideas                                    Holiday-Generic-Broad-_-Broad-_-gifts&cm_guid=1-_-100000000000000159107-_-7427220220                                                                 http://research.bo.lt/j2j00                                   Google search   Deep site link            Compelling                Perfect                          10.57            7.54                  7.4   No
20-Dec-2010 11:32:28    online rock stations                                 http://songza.com/?gclid=COHikv67-6UCFUVoKgodqUPsoQ                                                                                                  http://jnastu.staging.b0.lt/3dj9a                             Google search   Homepage                  Relevant                  Perfect                            9.7            7.58                 7.67   No
15-Dec-2010 15:19:17    San Francisco apartments                             http://www.equityapartments.com/searchresults-map.aspx?geographyId=17131&s_kwcid=TC-13340-4892943420-e-434801482                                     http://research-staging.staging.b0.lt/f0gtj                   Yahoo search    Site search results       Relevant                  Perfect                          11.55            7.61                 3.26   Minimal
15-Dec-2010 14:53:02    BF Goodrich ad on Shop.com                           http://www.bfgoodrichtires.com/bfgapp/index.jsp                                                                                                      http://jnastu.staging.b0.lt/dddsr                             Display ad      Homepage                  Relevant                  Perfect                           7.22            7.63                 5.54   No
16-Dec-2010 14:30:15    US Airways email                                     http://www.teleflora.com/?partner=USAirways&promotioncode=UAHOL10&srccode=PP_USAIR_DEC_EMAIL                                                         http://staging.b0.lt/g2z1e                                    Email link      Homepage                  Relevant                  Perfect                           7.69            7.63                 8.26   No
15-Dec-2010 13:46:40    best cologne                                         http://www.leterbuckcologne.com/?gclid=CMK-oq2c76UCFSJ0gwodbjstnw                                                                                    http://research-staging.staging.b0.lt/7plo1                   Google search   Homepage                  Compelling                Perfect                          23.93            7.65                 7.23   No
16-Dec-2010 13:00:41    Someecards twitter                                   http://www.someecards.com/2010/12/16/ski-mug-someecards-whitest-thing                                                                                http://staging.b0.lt/fdsah                                    Twitter         Deep site link            Relevant                  Perfect                           7.45            7.69                 5.62   No
15-Dec-2010 21:43:36    cheap printer paper                                  http://www.shoplet.com/paper/                                                                                                                        http://www.shoplet.com/paper/                                 Yahoo search    Deep site link            Relevant                  Perfect                           5.15            7.76                 7.81   No
                                                                             http://www.toysrus.com/category/index.jsp?categoryId=3254084&camp=PPC:
14-Dec-2010 20:49:44    easy bake oven                                       379891410&002=2194806&004=1395135496&005=42623391&006=4499936416&007=search&008=                                                                     http://research.bo.lt/decm2                                   Google search Deep site link              Relevant                  Perfect                           5.49            7.79                 7.57 No
                                                                             http://shop.highlights.com/webapp/wcs/stores/servlet/ProductDisplay?
16-Dec-2010 09:46:28    Highlights email                                     storeId=16151&productId=903924&catalogId=17603&categoryId=241897&sourcekey=AZZFDEPAA&ccid=EMC-1000-1003720                                           http://jnastu.staging.b0.lt/hvd4u                             Email link      Deep site link            Relevant                  Perfect                          11.85            7.79                 3.21 No
                                                                             http://ww12.1800flowers.com/collection.do?dataset=10294&cm_mmc=paidsearch-_-msngeneric-_-plant_house-_-
17-Dec-2010 09:34:27    house plants                                         house_plants&bannerBeacon=true&conversionTag=true                                                                                                    http://research.bo.lt/a3fbc                                   Bing search     Site search results       Relevant                  Perfect                           8.66            7.84                 2.62   No
14-Dec-2010 15:45:11    skinny ties                                          http://www.buyyourties.com/skinny-ties-c-625.html?gclid=CILqjK_27KUCFQcPbAodBg17qg                                                                   http://research.bo.lt/9krop                                   Google search   Site search results       Relevant                  Perfect                           8.16            7.95                 5.98   No
15-Dec-2010 16:59:42    windbreaker jacket                                   http://www.backcountry.com/womens-windshirts-and-jackets?CMP_ID=PD_MSN001&mv_pc=r162                                                                 http://research-staging.staging.b0.lt/7z7r4                   Yahoo search    Site search results       Relevant                  OK with small errors              8.88            7.96                 5.52   No
15-Dec-2010 12:39:58    barbie                                               http://www.bratz.com/?gclid=CPLg9eaN76UCFSJ0gwodbjstnw                                                                                               http://research-staging.staging.b0.lt/8ypkx                   Google search   Homepage                  Relevant                  Perfect                          11.58            7.98                 7.98   No
14-Dec-2010 14:00:33    toy trucks                                           http://www.hasbro.com/tonka-chuck-and-friends/en_US/?cid=ppc10-000620                                                                                http://research.bo.lt/z98                                     Google search   Deep site link            Relevant                  Perfect                           8.74            7.99                 4.14   No
15-Dec-2010 16:18:31    HDTV                                                 http://www.bestbuy.com/site/TV-Video/Televisions/abcat0101000.c?id=abcat0101000&ref=21&loc=KW-1758&s_kwcid=TC-8137-2882051825-e-306996544            http://research-staging.staging.b0.lt/ds5ai                   Yahoo search    Deep site link            Relevant                  Perfect                           9.61            8.03                 4.78   No
13-Dec-2010 15:55:56    newyorker.com                                        http://www.virginmobileusa.com/mobile-broadband/broadband2go.html?cid=VirginBB2Go10_bnr_con_BB2GoPage_usb                                            http://research.bo.lt/c0a8v                                   Display ad      Deep site link            Relevant                  Perfect                           11.5            8.09                13.72   No
                                                                             http://disney.go.com/music/various-artists/phineas-and-ferb-holiday-favorites?
14-Dec-2010 13:11:08    disney.go.com                                        int_cmp=dcom_phf_holidayfavorites_wdr_dcom_hp_promo1_nowavailable__Intl                                                                              http://research.bo.lt/35w6w                                   Display ad      Deep site link            Relevant                  Perfect                           7.55            8.16                 4.33   No
20-Dec-2010 12:04:42    J. Crew email                                        http://www.jcrew.com/index.jsp?srcCode=EMSL03984&em=gs_alexandra@yahoo.com                                                                           http://research.bo.lt/isk7t                                   Email link      Homepage                  Relevant                  Perfect                          12.18            8.17                 9.15   No
14-Dec-2010 10:33:32    Bionicles                                            http://www.target.com/s?keywords=lego%20bionicle&afid=msnsearch=&LNM=lego_bionicle&CPNG=Target&LID=2882760&ref=tgt_adv_xsmt2452                      http://pjwriting.bo.lt/8oazv                                  Yahoo search    Site search results       Relevant                  Perfect                           5.17            8.23                 3.38   No
16-Dec-2010 13:06:27    conservative media                                   http://conservativechronicle.com/                                                                                                                    http://jnastu.staging.b0.lt/6z8mw                             Google search   Homepage                  Relevant                  Perfect                           7.92            8.48                  8.2   No
                                                                             http://asapwaterheaters.reachlocal.com/coupon/?
                                                                             scid=1833943&cid=680926&tc=10122020084598629&rl_key=9ede83d6dc33f4cfbefa897f3a342791&kw=13795072&dynamic_proxy=1&primary_serv=waterh
20-Dec-2010 20:17:07    broken water heater                                  eatersasap.reachlocal.net&pub_cr_id=6371318754                                                                                                       http://backup.bo.lt/4lz8m                                     Google search   Deep site link            Terrible                  Perfect                           8.56            8.51                 9.16   Minimal
15-Dec-2010 16:49:21    broadway plays                                       http://ppc.broadway.com/                                                                                                                             http://research-staging.staging.b0.lt/5wii8                   Yahoo search    Homepage                  Compelling                Perfect                          12.45            8.73                 8.54   No
14-Dec-2010 11:55:58    foodnetwork.com                                      http://www.hgtv.com/holiday-ideas-halloween-thanksgiving-and-christmas/package/index.html?xp=holidays                                                http://research.bo.lt/7iqk                                    Google search   Deep site link            Relevant                  Perfect                            6.4            8.75                  8.5   No
14-Dec-2010 13:06:14    sportsillustrated.cnn.com                            http://store.nba.com/home/index.jsp                                                                                                                  http://research.bo.lt/czodr                                   Display ad      Homepage                  Relevant                  Perfect                           9.27            8.84                 8.51   No
                                                                             http://www.partylite.biz/sites/christinemchoes/productcatalog?
                                                                             page=productlisting.category&utm_content=ShopTSG&utm_medium=email&showCrumbs=true?
20-Dec-2010 18:43:01    Party Lite email                                     utm_campaign=122010email&viewAll=true&utm_source=Zeta&categoryId=55313                                                                               http://backup.bo.lt/jfg3g                                     Email link    Custom page                 Relevant                  OK with small errors              8.85            8.93                 5.22 No
14-Dec-2010 11:44:23    National Geographic                                  http://shop.nationalgeographic.com/ngs/index.jsp?code=SR10040"                                                                                       http://research.bo.lt/20o6g                                   Google search Homepage                    Relevant                  With major errors                 8.71            8.96                 6.35 No
14-Dec-2010 16:58:22    amusement park                                       http://www.idahowinter.org/?gclid=CKT2wu6G7aUCFRhCgwod_Q9Gpw                                                                                         http://research.bo.lt/5g5q9                                   Google search Homepage                    Relevant                  Perfect                          10.98            8.97                 6.51 No
                                                                             http://store-us.hugoboss.com/HUGO-BOSS/Menswear/Suits/21100,en_US,sc.html?wt_mc=us.sem.Google.keyword.Geo_San
20-Dec-2010 19:40:46    tailored suit                                        %20Francisco.suits&wt_cc2=suits                                                                                                                      http://backup.bo.lt/hz6pj                                     Google search   Deep site link            Relevant                  Perfect                           7.64               9                  5.5   No
15-Dec-2010 15:40:25    pizza delivery                                       http://www.dominos.com/index.jsp?utm_source=MSN&utm_medium=cpc&utm_content=Delivery_NB&utm_campaign=M_DOM_SEARCH_NB                                  http://research-staging.staging.b0.lt/9bouz                   Yahoo search    Homepage                  Relevant                  Perfect                           9.81            9.09                 8.03   No
17-Dec-2010 09:30:28    house plants                                         http://www.aerogarden.com/?cid=ppc_g&st=4&gclid=CLeEmdLl86UCFQJvbAodPRwtpA                                                                           http://research.bo.lt/g1wz7                                   Google search   Homepage                  Relevant                  Perfect                           5.52            9.56                 8.51   No
14-Dec-2010 17:21:38    amusement park                                       http://www.universalstudioshollywood.com/grinchmas10_annualpass.html?__source=google_pv_grinchmas10_bdg11f                                           http://research.bo.lt/a75nh                                   Google search   Deep site link            Relevant                  Perfect                          15.15             9.6                 9.11   Minimal
16-Dec-2010 11:11:03    letterman jacket                                     http://www.ae.com/web/browse/category_feature_item_guide.jsp?catId=cat90048&cid=AEO_SRC_BUSGE                                                        http://research-staging.staging.b0.lt/g9qho                   Bing search     Deep site link            Relevant                  Perfect                          15.12            9.66                 5.78   No
17-Dec-2010 09:40:01    flashlight                                           http://www.backcountry.com/lighting?CMP_ID=PD_MSN001&mv_pc=r162&s_kwcid=TC-21583-5615156187-b-285948649                                              http://research.bo.lt/cnnzl                                   Bing search     Site search results       Relevant                  Perfect                           22.2            9.73                13.88   No
                                                                             http://www.sears.com/shc/s/c_10153_12605_Computers+&+Electronics_Televisions?storeId=10153&vName=Computers+
15-Dec-2010 16:25:45    HDTV                                                 %26+Electronics&adCell=WF&cName=Televisions&catalogId=12605&expCheckout=&orderEmail=&langId=&sid=ISx20070515x00001d&psid=14x38354                    http://research-staging.staging.b0.lt/hik7e                   Yahoo search    Deep site link            Relevant                  Perfect                          10.89           10.14                  5.7   No
17-Dec-2010 12:23:34    Cessna ad on WSJ story page                          http://www.cessna.com/?utm_source=wall%2Bstreet%20journal&utm_medium=banner&utm_campaign=rise                                                        http://staging.b0.lt/cxbuv                                    Display ad      Homepage                  Relevant                  Perfect                           12.4           10.21                  6.4   No
19-Dec-2010 09:56:17    long lasting candles                                 http://www.febreze.com/en-us/pages/febreze_home_collection_wooden_wick_candle.aspx?TID=26dc9b47-4919-41ab-938e-d26c0a2b7641                          http://research.bo.lt/9g80v                                   Google search   Deep site link            Relevant                  OK with small errors             12.38            10.3                 9.52   No
20-Dec-2010 11:21:17    Dell ad on NRF SmartBrief email                      http://content.dell.com/us/en/business/smb-solutions-industry-retail.aspx                                                                            http://jnastu.staging.b0.lt/b3bfn                             Email link      Deep site link            Relevant                  Perfect                           9.11           10.32                 5.73   No
                                                                             http://www.barenecessities.com/special.aspx?specialpage=TopPicks&cm_mmc=Targeted-_-20101220A-_-EV-_-
20-Dec-2010 12:13:23    Bare necessities email                               EVPrimaryLink10&referrer=0&cm_em=gs_alexandra@yahoo.com&lb=0                                                                                         http://research.bo.lt/fta5n                                   Email link    Deep site link              Relevant                  Perfect                          14.24           10.33                11.88 No
17-Dec-2010 12:29:55    pokemon cards                                        http://www.toywiz.com/pokemon.html?gclid=CI36vp-Q9KUCFRBNgwodswjgnQ                                                                                  http://research.bo.lt/844fm                                   Google search Deep site link              Relevant                  Perfect                            8.5           10.73                 7.78 No
16-Dec-2010 10:28:52    Gucci purse                                          http://www.gucci.com/us/category/f/handbags                                                                                                          http://research-staging.staging.b0.lt/d2jtt                   Bing search   Deep site link              Compelling                With major errors                11.84           10.89                 5.49 No
                                                                             http://ebdecomp.reachlocal.com/coupon/?
                                                                             scid=2006902&cid=669967&tc=10121416082210440&rl_key=333a71b881626a50be05ed534bcb040f&kw=15832:19720&dynamic_proxy=1&primary_serv=e
14-Dec-2010 16:12:37    chiropractor                                         bdecomp.reachlocal.net&pub_cr_id=6654651704                                                                                                          http://research.bo.lt/6m69n                                   Google search Homepage                    Relevant                  Perfect                          11.32           11.29                11.76 Minimal
                                                                             http://www.anthropologie.com/anthro/catalog/category.jsp?navAction=jump&id=CLOTHES-GIFTTOOL&cm_mmc=Email-_-Ecommerce_12_2010-
15-Dec-2010 20:32:45    Anthropologie email                                  _-121510GiftFinder-_-copy1                                                                                                                           http://jnastu.staging.b0.lt/gwj58                             Email link      Deep site link            Relevant                  Perfect                          47.21           11.42                 5.72 No
                                                                             http://www.teleflora.com/plants/plants-collection-509_807c.asp?s=t&srccode=PS_MS_B&ky=house
17-Dec-2010 09:34:17    house plants                                         +plants&promotion=PSMSN10D&mkwid=e36309703&pcrid=325373546&bkwid=eoT1hFlKz&pcrid=325373546                                                           http://research.bo.lt/aiebd                                   Bing search   Deep site link              Relevant                  Perfect                          12.41           11.49                 4.88 No
20-Dec-2010 17:10:45    throw pillows                                        http://www.crateandbarrel.com/decorating-and-accessories/decorative-pillows/1                                                                        http://backup.bo.lt/45kw9                                     Google search Deep site link              Relevant                  Perfect                           7.61           11.88                 7.75 No
                                                                             http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?
                                                                             catalogId=10551&storeId=10151&langId=-1&categoryId=16189&N=4294966131&Name=BRAVIA
15-Dec-2010 16:18:27    HDTV                                                 +Televisions&XID=O:hdtv:corp_bravergreen_msnsrch:hdtvex_hdtv_ad1                                                                                     http://research-staging.staging.b0.lt/a8k5h                   Yahoo search    Deep site link            Compelling                Perfect                          16.66           13.05                12.45   No
15-Dec-2010 12:23:39    sheet music                                          http://www.computermusicshop.com/About-Sheet-Music-s/44284.htm                                                                                       http://research-staging.staging.b0.lt/3faao                   Google search   Deep site link            Terrible                  Perfect                          16.09           13.53                12.99   No
20-Dec-2010 10:45:18    paintball guns                                       http://www.reddotpaintball.com/?gclid=CN70r7m9-6UCFQRubAodVH2w1Q                                                                                     http://research.bo.lt/a7plp                                   Google search   Homepage                  Relevant                  Perfect                          15.00           13.63                 12.8   No
20-Dec-2010 20:09:43    broken water heater                                  http://www.donerightrooter.com/WtrHeaters.html                                                                                                       http://backup.bo.lt/b971e                                     Google search   Deep site link            Relevant                  Perfect                           7.69           13.75                11.51   Minimal
17-Dec-2010 10:22:58    workout videos                                       http://www.kettleworx.com/?gclid=CJmw5ujy86UCFR43gwodPlhMbQ                                                                                          http://research.bo.lt/hd95                                    Google search   Homepage                  Relevant                  Perfect                          19.21           14.08                10.57   No
                                                                             http://www.sheetmusicplus.com/?d=sem_ggl_Sheet%20Music_sheet%20music&utm_source=Google&utm_medium=cpc&utm_term=sheet
15-Dec-2010 12:29:51    sheet music                                          %20music&utm_campaign=Sheet%20Music_General&gclid=CIOJq9KH76UCFQYnbAodYy_cpQ                                                                         http://research-staging.staging.b0.lt/gwarl                   Google search Homepage                    Relevant                  Perfect                          17.52           14.39                 13.8 No
19-Dec-2010 10:07:14    long lasting candles                                 https://ging.scentsy.us/Home                                                                                                                         http://research.bo.lt/6xevj                                   Google search Homepage                    Compelling                Perfect                          13.88           14.73                11.31 No
                                                                             http://www.mylifetime.com/movies/the-craigslist-killer?cmpid=Consumer-thecraigslistkiller-MSN&craigslist%2Bkillermovie
16-Dec-2010 12:40:24    movie reviews                                        %2Breviews&utm_source=ltd_google_ck&utm_medium=cpc&utm_campaign=craigslist%20killer&utm_term=movie%20reviews                                         http://jnastu.staging.b0.lt/g66a9                             Yahoo search Deep site link               Terrible                  Perfect                           28.3           14.74                13.93 No
                                                                             http://ttp://www.universalorlando.com/Amusement_Parks/Islands_of_Adventure/harrypotter/wizarding_world_of_harry_potter.aspx?
17-Dec-2010 10:02:11    Harry Potter                                         __source=ps.google.hp&s_kwcid=TC|4328|harry%20potter||S||8711913481                                                                                  http://research.bo.lt/1uslf                                   Google search Deep site link              Relevant                  Perfect                          14.03           15.14                 3.09 No
20-Dec-2010 14:32:06    FTD email                                            http://www.ftd.com/17255/catalog/category.epl?index_id=occasion_christmas_all&campaign_id=20101220remindermain&external=17255                        http://backup.bo.lt/cknfx                                     Email link    Deep site link              Relevant                  OK with small errors             56.35           15.58                16.98 No
                                                                             http://www.aarp.org/entertainment/movies-tv/?CMP=KNC-360i-YAHOOBING-ENT-
                                                                             MOV&HBX_PK=movie_reviews&utm_source=YAHOOBING&utm_medium=cpc&utm_term=movie
16-Dec-2010 12:32:52    movie reviews                                        %2Breviews&utm_campaign=M_Entertainment&360cid=SI_194684823_320873502_1                                                                              http://jnastu.staging.b0.lt/5vkrg                             Bing search     Deep site link            Relevant                  Perfect                           9.74            15.7                 6.19 No
                                                                             http://www.officemax.com/office-supplies/paper/laser-paper?cm_mmc=Google-_-OFSU+Paper-_-Laser+Paper-_-cheap+printer
15-Dec-2010 21:36:21    cheap printer paper                                  +paper_Phrase&002=2109531&004=1184150134&005=117601842&006=6248136904&007=Search&008=&gclid=CK-C96D576UCFdLLKgodl3pCmQ                               <http://jnastu.staging.b0.lt/a5mky                            Google search   Site search results       Relevant                  Perfect                          22.95           15.99                 6.54   No
16-Dec-2010 14:14:53    FTD email                                            http://www.ftd.com/17254/catalog/category.epl?index_id=occasion_christmas_all&campaign_id=20101217remindermain&external=17254                        http://staging.b0.lt/4pm2q                                    Email link      Deep site link            Relevant                  OK with small errors             61.04           16.32                 8.05   No
14-Dec-2010 13:37:29    kidswb.com                                           http://happyholidays.nintendo.com                                                                                                                    http://research.bo.lt/4a9kf                                   Display ad      Homepage                  Compelling                Perfect                          13.64           17.62                24.79   No
16-Dec-2010 12:50:58    Promoted tweet                                       http://www.starbucks.com/share#/cards-as-gifts                                                                                                       http://staging.b0.lt/9egiq                                    Twitter         Deep site link            Relevant                  With major errors                 15.1           18.35                29.82   No
17-Dec-2010 10:39:29    cappucino maker                                      http://www.wholelattelove.com/?CMP=KAC-Google-espressomakers&gclid=CPzj5LX386UCFRRKgwodVSZhpg                                                        http://research.bo.lt/5nx2m                                   Google search   Custom page               Relevant                  With major errors                19.94           19.44                 9.98   No
20-Dec-2010 14:50:56    FTD email                                            http://www.ftd.com/17232/catalog/category.epl?index_id=occasion_christmas_all&campaign_id=20101217remindermain&external=17232                        http://backup.bo.lt/gvedy                                     Email link      Deep site link            Relevant                  OK with small errors             16.67           19.72                19.88   No
16-Dec-2010 09:58:28    ski vest                                             http://www.winterwomen.com/womens-jackets/ski-jackets-cid-4.cfm?N=1&ViewAll=1                                                                        http://research-staging.staging.b0.lt/2yfzz                   Bing search     Deep site link            Relevant                  Perfect                          16.56           20.25                10.32   No
                                                                             http://www.ashtondrake.com/mcategory/baby-dolls.html?ipp=36&cm_ven=GPS&cm_cat=Google|Search&cm_pla=DOL_Forms+|Baby
                                                                             %20Dolls&cm_ite=baby%20doll|Exact|Category&utm_source=GPS&utm_medium=Google|Search&utm_campaign=DOL_Forms+|Baby
15-Dec-2010 12:39:22    baby doll                                            %20Dolls&utm_term=baby%20doll|Exact|Category                                                                                                         http://research-staging.staging.b0.lt/4ylms                   Google search Deep site link              Relevant                  OK with small errors             18.72           20.27                 17.9 No
                                                                             http://www.nflshop.com/category/index.jsp?categoryId=2237409&9mtype=e&9mkw=5025249316&9mad=176047015.2&9mraw=nfl
19-Dec-2010 11:34:01    NFL jerseys                                          %20jerseys&002=2289935&004=262993824&005=5025249316&006=176047015&009=e&011=nfl%20jerseys                                                            http://jnastu.staging.b0.lt/9rqq8                             Bing search     Deep site link            Relevant                  Perfect                          22.09           20.52                20.56 No
16-Dec-2010 12:39:45    Starbucks twitter                                    http://www.starbucks.com/share#/cards-as-gifts                                                                                                       http://staging.b0.lt/8rai2                                    Twitter         Custom page               Compelling                With major errors                22.72           20.98                12.96 No
16-Dec-2010 13:51:30    Snapfish email                                       http://www.snapfish.com/snapfish/store/otsc=res/otsi=2010_12_16_Promo_DOD32_Free_Upgrade_to_Overnight_Shipping_engaged                               http://staging.b0.lt/hzndo                                    Email link      Deep site link            Relevant                  Perfect                          26.78           25.52                 11.9 No
                                                                             http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?
20-Dec-2010 13:56:13    internet TV                                          catalogId=10551&storeId=10151&langId=-1&categoryId=8198552921644751998&XID=O:internet%20TV:corp_sitv10_gglsrch:inttvph_inttv_ad6                     http://jnastu.staging.b0.lt/7llsw                             Google search Deep site link              Relevant                  Perfect                          29.84           27.26                28.74 No
                                                                             http://spotlight.opentable.com/deal/los-angeles/losangeles19?
                                                                             utm_source=i&utm_campaign=da3&utm_medium=email&spMailingID=3262408&spUserID=MjE3Njk2NzY5MzYS1&spJobID=101972001&spReportId=MTAx
16-Dec-2010 13:52:26    Open Table email                                     OTcyMDAxS0                                                                                                                                           http://staging.b0.lt/13i8x                                    Email link      Deep site link            Relevant                  OK with small errors             42.13            32.5                 5.31 Minimal
16-Dec-2010 12:26:46    Pepsi Twitter                                        http://globalgrind.com/pepsirefresh/index.html                                                                                                       http://research-staging.staging.b0.lt/2w15p                   Twitter         Deep site link            Compelling                With major errors                39.22            38.4                 6.08 No
16-Dec-2010 11:19:07    letterman jacket                                     http://www.leatherup.com/dept.asp?dept_id=38-001                                                                                                     Did not bolt                                                  Bing search     Custom page               Terrible                  Did not Bolt                      0.45   -               -                  No
16-Dec-2010 13:07:18    Jet Blue twitter                                     http://www.facebook.com/video/video.php?v=468943076890                                                                                               Did not bolt                                                  Twitter         Facebook event/fan page   Relevant                  Did not Bolt                      1.39   -               -                  No
15-Dec-2010 21:49:29    Fiat ad on New York Daily News homepage              http://www.facebook.com/FiatUSA?bid=5010298&pid=56862150&adid=233361793&rid=39713253&channel=display                                                 Did not bolt                                                  Display ad      Deep site link            Relevant                  Did not Bolt                      2.06   -               -                  No
20-Dec-2010 10:47:13    pandora.com                                          http://apps.facebook.com/secretscentmatch/Game.aspx                                                                                                  Did not bolt                                                  Display ad      Facebook event/fan page   Relevant                  Did not Bolt                      2.54   -               -                  No
                                                                             http://www.facebook.com/mercedesbenzusa?
                                                                             v=app_171625276202183&WT.srch=1&WT.mc_id=30167619&iq_id=30167619&utm_source=msn&utm_medium=cpc&utm_term=30167619-super%2Bbowl
16-Dec-2010 10:22:29    super bowl tickets                                   %2Btickets                                                                                                                                           Did not bolt                                                  Bing search     Facebook event/fan page   Relevant                  Did not Bolt                      2.63   -               -                    No
17-Dec-2010 15:03:35    cbs.com                                              http://www.hp.com/united-states/campaigns/officejet-pro/?jumpid=ex_r11400_us/en/smb/ipg/ojp_olas/dm:_N5823.CBSi_56088622_232749425_39381229          Did not bolt                                                  Display ad      Deep site link            Compelling                Did not Bolt                      3.84   -               -                    No
20-Dec-2010 10:41:55    paintball guns                                       http://www.paintball-discounters.com/get_dept_2.htm?gclid=CIjZ-La9-6UCFQRvbAodziZnqA                                                                 Did not bolt                                                  Google search   Deep site link            Terrible                  Did not Bolt                      4.31   -               -                    No
15-Dec-2010 13:34:54    women's perfume                                      http://www.theperfumespot.com/women-s-fragrances.html?gclid=CNezxOaZ76UCFQqAgwodMngJog                                                               Did not bolt                                                  Google search   Deep site link            Terrible                  Did not Bolt                      4.96   -               -                    No
15-Dec-2010 19:44:42    new york gyms                                        https://www.crunch.com/Crunch/Try%20Us%20Out.aspx?offer=7&gclid=CMmCkb_g76UCFQO8KgodRhP1og                                                           Did not bolt                                                  Google search   Deep site link            Relevant                  Did not Bolt                       6.5   -               -                    No
                                                                             http://www.footlocker.com/catalog/advancedSearch.cfm?SID=8224&inceptor=1&search=k&keyword=adidas+windbreaker&cm_mmc=SEM-_-Engine-_-MSN-
15-Dec-2010 17:03:58    windbreaker jacket                                   _-adidas+windbreaker                                                                                                                                 Did not bolt                                                  Yahoo search    Site search results       Relevant                  Did not Bolt                      7.12   -               -                    No
16-Dec-2010 14:21:30    Papa John's email                                    http://www.facebook.com/papajohns                                                                                                                    Did not bolt                                                  Email link      Facebook event/fan page   Relevant                  Did not Bolt                      7.19   -               -                    No
20-Dec-2010 09:49:13    promoted tweet                                       http://www.wireless.att.com/cell-phone-service/specials/giftguide.jsp?WT.srch=1#fbid=FDb4AajKcNu                                                     Did not bolt                                                  Twitter         Deep site link            Compelling                Did not Bolt                      8.63   -               -                    No
15-Dec-2010 16:42:11    concert tickets                                      http://www.stubhub.com/concert-tickets/?gcid=C12289x021&keyword=1904860655&creative=150337015&query=concert%20tickets                                Did not bolt                                                  Yahoo search    Site search results       Relevant                  Did not Bolt                      8.98   -               -                    Minimal
20-Dec-2010 11:37:46    Comic-con                                            http://westfieldcomics.com/?gclid=CPiBi6DK-6UCFQlPgwodVl97oA                                                                                         Did not bolt                                                  Google search   Homepage                  Relevant                  Did not Bolt                      9.38   -               -                    No
16-Dec-2010 12:58:52    Promoted Trend term The Fighter (Paramount Pics)http://twitter.com/ParamountPics                                                                                                                          Did not bolt                                                  Twitter         Deep site link            Relevant                  Did not Bolt                      9.45   -               -                    No
17-Dec-2010 07:21:25    Script Magazine email                                http://www.scriptmag.com/subscriptions/                                                                                                              Did not bolt                                                  Email link      Deep site link            Relevant                  Did not Bolt                     10.71   -               -                    No
19-Dec-2010 19:42:46    Campbell's ad on Food.com                            http://www.campbellskitchen.com/RecipeDetail.aspx?recipeId=27303&fbid=KA3gwPFkBVG                                                                    Did not bolt                                                  Display ad      Homepage                  Relevant                  Did not Bolt                     11.63   -               -                    No
                                                                             http://www.thenorthface.com/catalog/sc-gear/mens-jackets-vests-filter-category-soft-shells_windwear?cm_mmc=MSN-_-Non%20Brand%20Apparel-_-
15-Dec-2010 17:05:47    windbreaker jacket                                   Jackets-_-windbreaker                                                                                                                                Did not bolt                                                  Yahoo search Site search results          Relevant                  Did not Bolt                     11.91 -                 -                    No
                                                                             http://www.bmwusa.com/standard/content/byo/byohome.aspx?enc=wlfMAL18BI8fu7Uxo/SJRGMrP5+3SjaC2GH86UXW/6v
16-Dec-2010 13:29:13    BMW ad on Martha Stewart homepage                    +RqBshuY8ycwYlUff73RVMZxc3io3viZhFNK9cKF7Ew==                                                                                                        Did not bolt                                                  Display ad      Deep site link            Relevant                  Did not Bolt                     14.09 -                 -                    No
19-Dec-2010 19:47:17    Promoted tweet for Last Train                        http://twitter.com/iamdiddy                                                                                                                          Did not bolt                                                  Twitter         Deep site link            Relevant                  With major errors                 6.54 -                 -                    No

				
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