Macy’s Celebrates Asian-Pacific American Heritage Month in Arcadia, CA

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					CONTACT:      Orlando Veras
              646-429-7450
              Orlando.Veras@macys.com



        Macy’s Celebrates Asian-Pacific American Heritage Month
                   Macy’s sets special events programs in honor of
          Asian-Pacific American Heritage Month at select locations nationwide


New York, NY – May 3, 2011 – A history of achievement, drive and excellence will be
celebrated this May at Macy’s locations nationwide in honor of contributions made by Asian-
Pacific Americans. To showcase and celebrate the unique influence of Asian-Pacific Americans,
Macy’s will host a series of events in seven markets across the country geared towards
highlighting historic accomplishments, empowering participants and sharing success stories.

Macy’s Asian Pacific Heritage month events will consist of special celebratory discussions,
beauty and fashion incentives and will feature local renowned cultural performance groups. The
informal conversations focused on history and success stories will be moderated by author,
entrepreneur and community leader Svetlana Kim. Ms. Kim will share the chronicles of her
unique journey which began as a Russian-Korean immigrant. The author of White Pearl and I:
A Memoir of a Political Refugee, in which Svetlana chronicles her journey to the United States,
where she arrived with only one dollar in her pocket and a few words of English at her disposal;
today, she is a leader among her peers in the business world, and has been honored with
numerous awards citing her commitment, skill, and integrity. Her road to success included a
stint as a makeup sales representative at Macy’s Union Square in San Francisco that put her on
the path to achievement, up the executive ranks in the beauty industry. As her influence grew,
Ms. Kim took on roles within the community to serve as a leader and provide inspiration to
others. Among her accomplishments, in 2008 Svetlana was inducted into the Asian Academy
Hall of Fame. In 2009, she delivered the Asian Pacific American Heritage Month Keynote
Address at the Library of Congress. Committed to giving back to her local and worldwide
community, Kim has donated over 180 hours in eighteen months to the Calvary Women's
Services in Chinatown in Washington, D.C. Additionally, she volunteers at the Office of
Presidential Correspondence in the White House and serves as advisor to many Asian-Pacific
Business and women’s organizations. With participants at Macy’s Asian-Pacific Heritage events,
Svetlana will aim to share her secrets to success that will empower guests to reach new
heights.

“Asian-Pacific Americans have had a tremendous impact on our nation and we are proud to
celebrate these achievements with our Asian-Pacific American Heritage month events
nationwide,” said Corliss Fong, Macy’s vice-president of Diversity Strategies. “We are also
thrilled to welcome back author, entrepreneur and community leader, Svetlana Kim to Macy’s,
as she helps us empower our valued guests with her stories of success and achievement.”

Empowering participants through their choice of wardrobe and presentation is part of the fabric
of Macy’s inspirational Asian-Pacific Heritage month events. After the enriching conversation,
guests are welcomed to shop the latest trends with a special 15% off one-day community
discount and to learn about the latest makeup tips from Shiseido, who will have representatives
on hand for tutorials and one-on-one consultations.

                     Macy’s Asian-Pacific Heritage Month Event Locations

Macy’s Union Square – San Francisco, CA – Thursday, May 12th @ 6pm
Macy’s Westfield Santa Anita – Arcadia, CA – Saturday, May 14th @ 2pm
Macy’s Irvine Spectrum – Santa Ana, CA – Sunday, May 15th @ 2pm
Macy’s Metro Center – Washington, DC – Thursday, May 19th @ 5:30pm
Macy’s Flushing- Queens, NY- Saturday, May 21st @ 3pm

For complete details on Macy’s Asian-Pacific American Heritage Month Events, please visit
www.macys.com/celebrate.


About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to
customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and
Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building
on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national
charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at
www.macys.com/pressroom.

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Description: A history of achievement, drive and excellence will be celebrated this May at Macy’s locations nationwide in honor of contributions made by Asian-Pacific Americans. To showcase and celebrate the unique influence of Asian-Pacific Americans, Macy’s will host a series of events in seven markets across the country geared towards highlighting historic accomplishments, empowering participants and sharing success stories. Macy’s Asian Pacific Heritage month events will consist of special celebratory discussions, beauty and fashion incentives and will feature local renowned cultural performance groups. The informal conversations focused on history and success stories will be moderated by author, entrepreneur and community leader Svetlana Kim. Ms. Kim will share the chronicles of her unique journey which began as a Russian-Korean immigrant. The author of White Pearl and I: A Memoir of a Political Refugee, in which Svetlana chronicles her journey to the United States, where she arrived with only one dollar in her pocket and a few words of English at her disposal; today, she is a leader among her peers in the business world, and has been honored with numerous awards citing her commitment, skill, and integrity. When/Where: Macy’s Westfield Santa Anita – Arcadia, CA – Saturday, May 14th @ 2pm