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              Victorinox Swiss Army:
             special editions for a very
                    special year
          “Inspired by the ingenuity of the Original Swiss Army Knife”: the motto underlying the philosophy
         of Victorinox Swiss Army’s timepieces has never been more appropriate than in 2009, which marked
              the 125th anniversary of Victorinox and the 20 th anniversary of its watchmaking division.
               This double milestone has been celebrated with spectacular special editions, among which
                   a travel alarm clock designed after the legendary Swiss Army Knife by Victorinox.

                                                                                                          Ingenuity, functionality and reliability
                                                                                                          have been the legendary trademarks of
                                                                                                          Victorinox and its iconic Original Swiss
                                                                                                          Army Knife since 1884. 125 years later,
                                                                                                          as the company celebrates its Jubilee
                                                                                                          in 2009, these qualities are still at the
                                                                                                          heart of every Victorinox product, and
                                                                                                          certainly count among the signature
                                                                                                          features of the genuine Swiss-made
                                                                                                          timepieces created and manufactured
                                                                                                          by Victorinox Swiss Army since twenty
                                                                                                          years. The company’s experience in
                                                                                                          Swiss watchmaking does indeed go
                                                                                                          back to 1989, when the first timepieces
                                                                                                          were introduced in the United States
                                                                                                          under the name “Swiss Army”, fol-
                                                                                                          lowing on from the Swiss Army Knife’s
                                                                                                          high popularity and recognition.
                                                                                                          Twenty years later, Victorinox Swiss
                                                                                                          Army watches have matured into high-
                                                                                                          quality timepieces that fulfill the
                                                                                                          brand’s positioning in “practical lux-
                                                                                                          ury” and come in three distinct product
                                                                                                          lines: Active, Classic and Professional.
                                                                                                          The Active line is made for the mod-
                                                                                                          ern active lifestyle, the Classic line
                                                                                                          dedicates itself to sporty and luxurious
                                                                                                          timepieces with timeless styling, while
                                                                                                          the Professional line stands out for its
                                                                                                          sophisticated functions and the techni-
                                                                                                          cal excellence of its movements. The
                                                                                                          watchmaking know-how of the Biel-
                                                                                                          based company is however certainly
                                                                                                          best exemplified by its special edi-
                                                                                                          tions such as the latest Alpnach Power
                                                                                                          Gauge Limited Edition or the unique
                                                                                                          Travel Alarm 1884 Limited Edition
                                                                                                          which was developed especially for
                                                                                                          Victorinox’s 125th anniversary.

                            T h e   S w i s s   W a t c h m a k i n g   Y e a r   -   C o m p a n y   P r o f i l e s


Alpnach Power Gauge                        “Power Gauge” indicator at 3 o’clock,
Limited Edition                            inspired by cockpit instruments.
                                           The bezel, crown and chronograph
The new aviation-minded limited edi-       pushers are coated with black PVD,
tion timepiece from Victorinox Swiss       a process widely used in aircrafts.
Army draws inspiration from a very         The rotating bezel offers an original
special aircraft of the Swiss Air Force:   60-minute visual countdown function
the Cougar AS 532 helicopter. This         designed for precision time-tracking,     Travel Alarm 1884 Limited Edition            The dial and side-panels adopt the
twin-engined multipurpose chopper          and a tachymeter scale allows speed                                                    red and yellow-gold jubilee colors of
combines sturdiness, reliability and       measurements. The robust mechani-         To celebrate the 125th anniversary of its    Victorinox 125th anniversary. The front
functionality, qualities that embody       cal self-winding movement drives a        parent company Victorinox, the watch         panel features the cross and shield
the spirit of Victorinox Swiss Army        chronograph with 1/4th of a second        design team at Victorinox Swiss Army         logo in gold, while the back panel is
watches. The Alpnach Power Gauge           precision. This limited edition’s spe-    fulfilled the old dream of combining          stamped with the Victorinox anniver-
Limited Edition is named after the         cial finishes include black PVD coat-      a timepiece with the folding system          sary seal: “125 years, your companion
Cougar helicopter base of the Swiss        ings on an otherwise brushed stain-       invented for the Victorinox pocketknife      for life”. Reflecting a unique combi-
Air Force in Alpnach, at the foot of the   less steel case, as well as luxurious     in 1884. Joining their forces, the techni-   nation between the worlds of knives
Alps. The two signature features of        hand-sewn, Swiss-made Barenia             cal teams of both the knife and watch        and timepieces, this object sports a
this special model are its four-blade      leather straps offering exceptional       divisions have managed to apply the          Swiss-made quartz movement with an
small seconds indicator at 9 o’clock,      comfort. This select timepiece is limi-   principle of the retractable blade to        alarm feature, activated by a pusher at
designed after the rotor of the Cougar     ted to 532 units worldwide, after the     the design of a stylish travel alarm. The    2 o’clock, a date calendar, as well as
helicopter, and the mechanical move-       model number of the Cougar AS 532         resulting timepiece features the same        the functional design and high legibil-
ment’s 42-hour power reserve, or           helicopter.                               spring effect and “click” sound as the       ity typical of all Victorinox Swiss Army
                                                                                     Original Swiss Army Knife, the same          timepieces. This very special model
                                                                                     red side-panels, and even includes           is limited to 1884 pieces worldwide
                                                                                     the famous toothpick and tweezers            in honour of the foundating year of
                                                                                     found in all Victorinox pocket knives!       Victorinox.

                                                                                     New releases for 2010                        enhances their sporty elegant look.
                                                                                                                                  These fine feminine timepieces
                                                                                     Practical luxury from Victorinox             house a high precision Swiss-made
                                                                                     Swiss Army also comes for active             quartz chronograph movement with
                                                                                     women: three new Chrono Classic              1/10th of a second precision timing,
                                                                                     Lady timepieces enrich the Spring            date display and a tachometer scale
                                                                                     2010 collections with sophistica-            on the bezel. A special edition with
                                                                                     tion and colors. The new All-White           a stunning caramel dial and match-
                                                                                     and Coral Pink chronograph models            ing alligator-style leather strap goes
                                                                                     entice with their genuine mother-of-         even further in sophistication with its
                                                                                     pearl dials, applique numbers and            diamond-set bezel and white natural
                                                                                     subdials and genuine leather straps          mother-of-pearl chronograph subdi-
                                                                                     in matching colours. The large 41 mm         als. These new releases are available
                                                                                     stainless steel case with dual finish         as of early 2010.

                            T h e    S w i s s    W a t c h m a k i n g        Y e a r   -   C o m p a n y        P r o f i l e s


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