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									DeCA Produce
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Best Produce Displays
In Annual Merchandising Contest
                                                             • FORT LEE
      he Defense Commissary Agency (DeCA) announced the winners of its 10th
      Annual Produce Merchandising Contest. First-place and second-place winners in five
                                                                                                                 PhOTO: LAURA PAReNT, DeCA
      different categories were selected, based on their performance during the contest period,
which ran from June 1 through Sept. 30, 2009.
                                                                                                                   Osan AB, Korea, was the first-place winner (shown
   “We love catering to commissary shoppers, who are probably the world’s most health-conscious produce                above) in the Large U.S. Store category in the
experts,” said Philip E. Sakowitz Jr., DeCA director and chief executive officer (CEO). “We work extremely           agency’s latest Produce Merchandising Contest.
hard to exceed their expectations in produce quality, variety, presentation and personal service.”                    The store gave shoppers a “whirlwind” tour of
   The annual competition highlights DeCA’s role as nutritional leader for the Department of Defense (DoD). Win-              the world of produce with this display.
ning stores excelled in quality and team performance in areas such as creative displays, cus-
tomer education events and increased produce sales.                                                DeCA photo
   “Our theme this year was, ‘Your produce department — it’s worth the trip,’” said Chris
Burns, the agency’s sales director. “Whether customers are stocking up for family meals, school
lunches or healthy snacks, or just making a quick stop for items at the peak of freshness, produce
remains central to most shopping trips.”

    The first-place winner in the Superstore category was NB San Diego, Calif., while the victor
in the Large U.S. Store category for the second year in a row was Tinker AFB, Okla. The Large
 Overseas Store first-place winner was Osan AB, Korea, while the Small U.S. Store winner was
 MCB Camp Pendleton, San Onofre Annex, Calif.
      The first-place finisher in the Small Overseas Store category was NAF Atsugi, Japan.
       Second-place finishers were Scott AFB, Ill. (Superstore); NS Norfolk, Va. (Large U.S.
     Store); Chiévres, Belgium (Large Overseas Store); Bangor ANGB, Maine (Small U.S.
      Store); and RAF Alconbury, England (Small Overseas Stores).

               DeCA’s 2009 Commissary Customer Service Survey, completed by more than
               20,000 customers, rated produce quality and selection a 4.61 on a 5-point scale
                  — its highest mark in history.
                                                                                                                                                       The first-place finisher in the Small
                         According to DeCA, commissary shoppers save an average of 31.7 percent on their overall grocery                               Overseas Store category in DeCA’s
                                                              bills, compared to commercial prices. In addition, fresh produce                         10th Annual Produce Merchan-
                                                              frequently takes center stage at case-lot sales or special “Farmers                      dising Contest was NAF Atsugi,
                                                              Market” events, which the agency reported can deliver savings                            Japan (above). An Asian-themed
                                                              of 50 percent or more.                               —E and C NEWS
                                                                                                                                                       Japanese Farmers Market display
                                                                                                                                                       helped the commissary win this

                                                                                                                                                                         DeCA photo


Tinker AFB, Okla., was the Produce Merchandising Contest’s
first-place winner in the Large U.S. Store category. The F-22
Raptor advanced tactical fighter model took produce mer-        The first-place winner in the Superstore category in DeCA’s latest Produce Merchandising Contest was NB San Diego, Calif.
chandising “to new heights” during the contest.                     Above, the store hosted a watermelon-eating contest that it touted as “The World’s Largest Watermelon Display.”

90 | JUNE 2010                                                                                                                                eXChANGe and COMMiSSARY NeWS
DeCA Produce
Apple Display Contest Winners Generate Interest and Creativity
                                                              kirtland AFB, N.M., (top)

                                    • FISHERS, N.Y.         with store Manager Angela
         n April 13, the New York Apple Association       harmon, was one of the win-
                                                            ners of the New York Apple
         announced the winners of its annual display           display contest. Another
         contest for apples and Marzetti products in       winner was Fort Drum, N.Y.,
Defense Commissary Agency (DeCA) stores.                       (bottom) led by General
    Winning commissaries and their respective per-                 Manager Mark hare.
sonnel commended by the association for their lead-
ership skills in this contest included Gunter AFB,
Ala., with Vicki Parsons, produce manager; Dyess          CONTEST
AFB, Texas, with Jeannett Winkley, general man-           QUALIFICATIONS
ager, produce; NNSY Portsmouth, Va., with Patricia            The contest was
Vass, general manager; Fort Drum, N.Y., with Mark         open to all CONUS

                                                                                                                                                             Photos: New York APPle AssociAtioN
Hare, general manager; Kirtland AFB, N.M., with           commissaries and ran
Angela Harmon, store manager; and Fort Bliss, Tex-        from Jan. 23 to Feb. 28. Entries
as, with Jesse Arreola, produce manager.                  featured displays of New York
    “This contest generated a lot of interest and cre-    apples and Marzetti Caramel Apple
ativity from our stores,” said Bridget Bennett, DeCA      Dip and Apple Crisp. The Bisek
commissary management specialist, Produce Opera-          Company is the national broker for
tions.                                                    Marzetti products. Each commis-
    The contest fielded 66 entries from 24 states,        sary competed with other like-sized
plus one from Puerto Rico and one from Washington         stores based on their sales ranking
D.C. According to the New York Apple Association,         provided by DeCA.
this is the second-highest number of entries in the           To qualify, displays had to be
11-year history of the contest.                           maintained for two weeks, and
    The winners receive an all-inclusive entry to the     needed to include apple varieties
Produce Marketing Association (PMA) show, slated          such as McIntosh; Empire; Red Delicious; Gala;       The entries were judged by a panel of nine apple,
to be held Oct. 15-18 in Orlando, Fla. Airfare and        Jonagold; Crispin; Rome; Cortland and other New   advertising and retail industry experts.
three nights stay at an official PMA hotel is included.   York varieties in either bulk and/or bags.                                             —E and C NEWS

eXchANGe and coMMissArY News                                                                                                                  JUNE 2010 | 91

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