Communication - PowerPoint

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					     Pn Rosmiza Bidin
Jab Komunikasi, FBMK
   PN ROSMIZA BIDIN
   03 – 8946 8791 (Office)
   http://fbmk.upm.edu.my/~rosmiza/class
   rosmiza@fbmk.upm.edu.my
1.   Perkembangan & sejarah media massa: Peringkat
     antarabangsa & Malaysia
2.   Bentuk & struktur organisasi: Media cetak & media elektronik
3.   Fungsi & peranan media massa dlm masyarakat
4.   Khalayak & maklumbalas media massa: Tahap, jenis, dan
     inisiatif
5.   Teori Komunikasi Massa
6.   Media massa & kanak-kanak
7.   Media massa & Masyarakat
8.   Etika & undang-undang media massa
9.   Kerjaya dalam industri media
   TUGASAN :           40 %

   PEPERIKSAAN
    PERTENGAHAN :       20 %

   PEPERIKSAAN AKHIR   40 %
1.    10 July               Nota :
2.    17 July               Mid term pada minggu ke 9/10
3.    24 July
4.    31 July               Kelas jatuh pada cuti raya akan
5.    7 Aug                 diganti
6.    14 Aug
7.    21 Aug                Peperiksaan akhir pada minggu
8.    28 Aug                ke 14
9.    4 Sept
10.   11 Sept (cuti raya)
11.   18 Sept
12.   25 Sept
13.   2 Okt
14.   9 Okt
   Media massa memberi kesan kepada
    reputasi organisasi, boleh menyebabkan
    turun naik harga saham dsbnya.
   Buktikan dan bincangkan bagaimana
    media massa memberi kesan kepada GLC
    1. Pilih satu GLC (TNB, CIMB, PNB, UEM)
    2. Cari maklumat GLC tersebut yang terpapar di media
       massa (dulu hingga skrg). Bincangkan bagaimana
       media massa menunjukkan imej GLC
    3. Sokong dengan maklumat ilmiah

    20 m/s, 1 ½ langkau, font TNR 12, rujukan APA, 4 Sept
   Mid term exam            Final exam
    ◦   Soalan esei           ◦   Soalan esei
    ◦   Soalan struktur       ◦   Soalan struktur
    ◦   Unit 1-5              ◦   Semua unit
    ◦   20%                   ◦   40%
Tools used to store and deliver information or data

   Advertising media, various media, content, buying and
    placement for advertising
   Electronic media, communications delivered via
    electronic or electromechanical energy
   Digital media, electronic media used to store, transmit,
    and receive digitized information
   Electronic Business Media, digital media for electronic
    business
   Hypermedia, media with hyperlinks
   Multimedia, communications that incorporate multiple
    forms of information content and processing
   Print media, communications delivered via paper or
    canvas
   Published media, any media made available to the
    public
   Mass media, all means of mass communication
   Broadcast media, communications delivered over
    mass electronic communication networks
   News media, mass media focused on
    communicating news
   New media, media that can only be created or
    used with the aid of modern computer processing
    power
   Recording media, devices used to store
    information
   Social media, media disseminated through social
    interaction
   to reach a large audience
   The term was coined in the 1920s with the
    advent of nationwide radio networks,
    mass-circulation newspapers and
    magazines
   Mass media includes Internet media (like
    blogs, message boards, podcasts, and
    video sharing)
   Drama – ancient time
   Book – Diamond Sutra, China. Johannes
    Gutenberg printed the first book on a
    printing press
   Newspaper -1612
   20th century -the growth of mass media
    was driven by technology, including that
    which allowed much duplication of
    material
   Radio and television allowed the electronic
    duplication of information

   Advocacy, both for business and social
    concerns : advertising, marketing,
    propaganda, public relations, and political
    communication.

   Entertainment

   Public service announcements
   Electronic media and print media include:
   Broadcasting, in the narrow sense, for radio
    and television.
   Many instances of various types of recorded
    discs or tapes. In the 20th century, these were
    mainly used for music. Video and computer
    uses followed.
   Film, most often used for entertainment, but
    also for documentaries.
   The Internet, many uses, opportunities and
    challenges. Examples can include Blogs and
    podcasts (such as news, music, pre-recorded
    speech, and video)
   Mobile phones, for rapid breaking news and short
    clips of entertainment like jokes, horoscopes,
    alerts, games, music, and advertising
   Publishing, including electronic publishing
   Video games, which have developed into a mass
    form of media since cutting-edge devices such as
    the PlayStation 3, XBox 360, and Wii broadened
    their use.

1.Transmission                               2.Display and Output

Wire                                            Information Processing 1940's (Term)
  Telegraph 1795-1832                          Galvanometer 1832
  Facsimile 1843-1861                          Telegraph Sounder 1844
  Telephone 1849-1877                          Telephone Receiver 1849-1877
  Cable 1962 (Coaxial Standard)                Light Bulb 1801-1883
  Fiber Optics 1956-1970                       Neon 1893-1902
                                                Teletype Receiver 1910
Wireless                                        CRT 1922
  Radio 1897-1920                              Radio/Television Tuner 1894-1927
  Satellite 1958-1972                          Speaker/Headphones 1876-
  Free Space Optics 1960s                       1928/1930s
                                                LED/LCD 1955-1962/1968
Internet                                        Laser Light Show 1970s
  Download 1969 (file transfer protocols)      Computer Monitor 1950s/1976 (for
                                                 PCs)
  Live Streaming 1996 (RTP Protocol)
                                                Large Electronic Display 1985
                                                HDTV 1936 (Term) 1990s (Standards)
                                                HMD 1968-current
3.Signal Processing               4. Electronic Information
                                    Storage
   Capture 1745 (Capacitor)
   Analog Encoding 1830's        Recording Medium
    (morse code)                   Punched card and Paper
   Electronic Modulating           Tape 1725/1846
    1832-1927                      Phonograph Cylinder and
   Electronic Multiplexing         Disk 1857-1958
    1853 (TDM)                     Film 1876-1889
   Digitizing 1903 (PCM           Magnetic Storage 1898-
    Telephone)                      2003
   Electronic Encryption 1935-    RAM 1941-current
    1945                           Barcodes 1952/1973 (UPC)
   Online Routing 1969            Laser
   Electronic Programming
    1943-current