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Apple Inc.
Published on April 2010

                                                                                                               Report Summary

Apple Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. Apple Inc. - SWOT
Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its
key revenue lines and strategy.

Apple is engaged in the design, development and marketing of personal computers (PCs), servers, communication devices, network
solutions, portable digital music players, and related accessories, software and services. The company's portfolio of offerings
comprises Mac computing systems, iPods line of portable digital music and video players, iPhone handsets, iPad portable multimedia
and computing device, and servers. The company's software applications include Mac OS, iLife, iWork and internet applications such
as Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in Cupertino, California and
employs 34,300 employees. The company recorded revenues of $42,905 million during the financial year ended September 2009
(FY2009), an increase of 14.4% over 2008. The increase in revenues was mainly due to growth in sales of iPhone handsets, and
third-party digital content and applications from the iTunes Store. The operating profit of the company was $11,740 million in FY2009,
an increase of 41% over 2008. Its net profit was $8,235 million in FY2009, an increase of 34.6% over 2008. Note: In the first quarter
of FY2010, Apple adopted the new accounting principles on a retrospective basis. As a result, the company's financial statements
have been adjusted to reflect the retrospective adoption of the new accounting principles. Hence, its financial in the current report
may not match with previously reported figures.

Scope of the Report

- Provides all the crucial information on Apple Inc. required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Apple Inc. in the form of a SWOT analysis as well as a
breakdown and examination of leading product revenue streams of Apple Inc.
-Data is supplemented with details on Apple Inc. history, key executives, business description, locations and subsidiaries as well as a
list of products and services and the latest available statement from Apple Inc.

Reasons to Purchase

- Support sales activities by understanding your customers' businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors' business structure, strategy and prospects
- Obtain the most up to date company information available

                                                                                                               Table of Content

Table of Contents:
This product typically includes the following sections:


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Key Facts: Apple Inc.
Company Overview: Apple Inc.
Business Description: Apple Inc.
Company History: Apple Inc.
Key Employees: Apple Inc.
Key Employee Biographies: Apple Inc.
Products & Services Listing: Apple Inc.
Products & Services Analysis: Apple Inc.
SWOT analysis: Apple Inc.
*Strengths: Apple Inc.
*Weaknesses: Apple Inc.
*Opportunities: Apple Inc.
*Threats: Apple Inc.
Company View: Apple Inc.
Top Competitors: Apple Inc.
Location and Subsidiary: Apple Inc.
*Head Office: Apple Inc.
*Other Locations and Subsidiaries: Apple Inc.

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