Government and Sales Engineer and Mexico and Bilingual and Resume - PowerPoint

Document Sample
Government and Sales Engineer and Mexico and Bilingual and Resume - PowerPoint Powered By Docstoc
					Professor’s Manual
Basic points for Faculty work

Undergraduate degree
Introduction                                               3
Message from the President                                 4
1. What is CETYS University?                               5
2. Chronology                                              7
Before going ahead                                         21
3. The Presidents throughout history                       22
4. The Mission of CETYS University                         24
5. Academic Reform                                         30
6. Philosophy and Educational Model                        34
6.1 Philosophy and the Value System                        34
6.2. Educational Model                                     38
7. The generic profile of the alumnus                      43
8. The profile and the duties of the CETYS professor       44
8.1 The prof ile                                           44
8.2 Faculty and the pedagogical duties bef ore the model   45
8.3 Academic f reedom                                      48
9. Special aspects in the administration of a course       50
A) Assessment                                              50
B) Punctuality and attendance                              52
10. Faculty Compensation and Evaluation System             54
11. Faculty essential questions                            57
12. Supports to the educational process                    59
12.1 Faculty Development Program                           59
12.2 Inf ormation Center                                   63
12.3 Laboratories                                          65
12.4 Faculty Holistic Development                          67
12.5 Educational and vocational advice                     68
General Organizational Chart                               69
Directory                                                  70
        Introduction                                                                                              3
     << Back to Index

Education is a process through which society prepares its individuals in such a way that it guarantees
and it accomplishes the improvement of lif e in the community. It is a phenomenon that each individual
experiments all of his/her existence because of living in society.

Given the importance education has as a determining f actor in the existence and development in society
itself , teaching, understood as the exercise of Education, must be carried out with Quality criteria and be
directed toward excellence; it must be considered in terms of those values that assure lif e in common,
and the latter must be founded in the personal development of the individual as such. By itself, education
is a human interrelation where the prof essor’s and student’s personality get enriched.

Due to what we previously stated, education, and therefore teaching in particular, is the most
transcendental and complex of the human activities. This is the reason we have written this brief manual;
in it we pretend to express our institutional experience and all those elements that allow us to achieve, in
a joint way, the holistic development of our students.

The prof essor’s activities, and f rom all of us who work at CETYS, f ind their reason of being in the student;
this means that the entire educational process is directed so he/she can learn, carry out, develop, and
acquire a commitment with himself /herself and with the community where he/she lives.

                                                                               CETYS University, July 2008.
                            Message from the President                                                                               4
                         << Back to Index

One of the greatest challenges we set at the time of assuming the     In addition to the previous paragraph, the use of information

office of President was to carry out the consolidation of the         technologies is being strongly and systematically fostered in

educational identity of CETYS University in its Mission framework,    general and specially the ones from computers, from the

and to strengthen the human resource potential in the context of a    Blackboard and Internet, as means that help make more efficient

new economic, social, political, and cultural positioning in the      the student’s learning process.

world. How to consolidate the identity in the Framework of that
Mission? Through the academic reform started in the year 2004         Part of the “hows” is to live in fullness the educational philosophy

with its three components: curricular restructuring, this means the   focused toward the path of excellence. In my inaugural address as

updating and redefinition of syllabi of all the high school,          President, I pointed out that: “The daily conditions that motivated

undergraduate, and graduate academic programs; by keeping the         the creation of our university remain alive; once they are

Humanistic approach of holistic development, but with education       sustained in a series of universal values stated in our Mission, and

centered on the one who learns, and on learning. The redefinition     it is not of small importance to mention the appropriateness that

of the professor’s function, more as a facilitator and assistant of   the values have in our path toward excellence. Even though the

education than a person giving classes or conferences, privileges     accumulation of values by itself is not a sign of excellence, the

the student’s responsibility on his/her own education beyond what     way we manage to manifest ourselves in different degrees of

the professor does. The third great component of this restructuring   sublimeness is a function of the priorities that we give to the

is the change in the administrative structure of the academic area,   values each moment of our lives.”

bringing about a flatter organization with less Directors and more
Faculty so the communication professor-student can take place in      After more than six years of work, the challenge remains. As the

a more efficient way.                                                 Delors Committee establishes it, the professor continues to be the
                                                                      main responsible for these tasks in the classroom.

                                                                                                           Enrique C. Blancas de la Cruz
                                                                                              President of the CETYS University System
          What is CETYS?                                                                                        6
       << Back to Index

CETYS University belongs to:

OUI: Inter American Organization of Universities
CEED: International Consortium f or the Educational and Economic Development
WASC: Western Association of School and College (in process of accreditation)

One of the most important nuances of CETYS University is internationalization. Due to this is
that on its f irst years of institutional development, it made sure to establish agreements f or the exchange
of f aculty, students, and inf ormation among others.

It currently has working agreements with around 50 universities world wide: in the United States,
Canada, France, Germany, Finland, Italy, Holland, Spain, Sweden, Chile, Cuba, and of course, with
some Mexican universities.
                              What is CETYS?                                                                                            5
                          << Back to Index

CETYS University is a private Institution that operates with the
Official Proof of an Academic Record (REVOE in Spanish)                CETYS University has the designation of “An Institution with High
sheltered in two global agreements:                                    Academic level" (1988), and the category of an Institution of
                                                                       Excellence" (1995) on behalf of the Education Department of
Agreement 21414 issued by the Education Department (SEP in             Mexico and the State Government of Baja California, respectively.
Spanish) at a Federal level and published in the Official Journal
on December 26, 1974. This agreement authorizes CETYS                  As an educational institution aware of the importance to have
University to offer any program of Technical levels, High School,      relationships with other educational bodies, CETYS University
Undergraduate, and Graduate anywhere in the country and under          belongs to:
any type.
                                                                       IAU: International Association of Universities.
Agreement w/n issued by the Education Department and Social            UDUAL: Latin American University Association.
Welfare (SEBS in Spanish) of the State Government published in         ANUIES: National Association for Higher Education Institutions and
the Official Journal of the State of Baja California on October 10,    Universities.
1983. This agreement grants CETYS University the same                  FIMPES: Federation of Higher Education of Mexican Private
possibilities than the Federation’s 21414, only at a Baja California   Institutions.
level.                                                                 ANFEI: National Association of Engineering Schools and Faculties.
                                                                       ANFECA: National Association of Administration and Accounting
Therefore, CETYS University can protect the programs it offers on      Schools and Faculties.
any of the two agreements; as a matter of fact, we currently have      CNEIP: National     Council    for Instruction    and   Research     in
some programs recognized by SEBS and others by SEP. Besides            Psychology.
the general agreement, there is in every case a specific               IAUP: International Association of Presidents of Universities.
recognition in writing for each undergraduate degree, program,         CONAHEC: Consortium for the collaboration on Higher Education
and syllabus offered on each Campus.                                   of North America.
                             Institutional Chronology                                                                              7
                         << Back to Index

The Centro de Enseñanza Tecnica y Superior (CETYS) appeared
                                                                      1967: On January Dr. Felix Castillo Jimenez (+) is appointed as the
thanks to the vision of a group of entrepreneurs, who before the
                                                                      second CETYS University President.
need to offer to the Baja Californian youth the educational options
that would allow them to get prepared for the future founded the
                                                                      1968: The President’s Office building begins operating.
Instituto Educativo del Noroeste, A.C.(IENAC), a non profit
organization that sponsors CETYS University.
                                                                      1970: The fist formal development plan for CETYS University is
IENAC is officially established on February 17, and its first         prepared and implemented by Dr. Pablo Latapi from the Centro de
President was Ignacio A. Guajardo Esquer, Attorney at Law.            Estudios Educativos de Mexico, D.F.
IENAC appoints Fernando Macias Rendon as the first President
of CETYS.                                                             1972: The Tijuana Campus starts operating with High School.
                                                                      Mexicali carries out the first raffle of CETYS University.
CETYS University opens its doors in a leased building in
downtown Mexicali, offering High School. The first student of         1974: Thanks to the students’ efforts, an auditorium with a capacity of
CETYS enrolls:     Eugenio Lagarde Salmeron. The first day of
                                                                      385 persons is built at the Mexicali Campus. The bachelor’s degrees
classes was September 20.
                                                                      in Accounting and in Business Administration start at the Tijuana
1962: The Industrial Engineering degrees start with options in
Mechanics, Chemistry, and Electricity; Public Accountant and
                                                                      1975: The Ensenada Campus starts with High School. Mexicali opens
Business Administration, and the School of Cultural Extension.
                                                                      the bachelor’s degrees in Computer Science Engineering and
1963: The first classroom building is inaugurated in September.       Planning Engineering, and the High School open system starts.

1966: The first CETYS University and Baja California cohort of        1976: The first classroom building is inaugurated at the Tijuana
undergraduate studies finishes; Daniel Martin Campos (+) is the       Campus. Mexicali acquires the first computer, an HP3000.
first one with a bachelor’s degree.
                            Institutional Chronology                                                                                   8
                        << Back to Index

1977: The second CETYS University development plan is                 The bachelor’s degrees in Human Resources Administration,
prepared and implemented, and was directed by Oscar Licona            Marketing Administration, Industrial and Systems Engineering,
Nieto and Joaquin Diaz Martinez. The Mission of CETYS is              Computer     Sciences    Engineering,     and   Executive    Bilingual
written.                                                              Secretary start. The bachelor’s degrees in Industrial Psychology,
                                                                      Clinical Psychology, and Educational Psychology begin at the
1978: The third President of CETYS University is appointed on         Tijuana Campus.
January 13: Jesus Alfonso Marin Jimenez. The Technical
Undergraduate degrees in Computer Programming, Industrial             1981: The third Self-study or Summary of Institutional Analysis is
Supervisor, and Systems Analyst are offered at the Mexicali           carried out at an Institutional level. More sports facilities are built
Campus.                                                               at the Tijuana Campus. The bachelor’s degree in Industrial
                                                                      Engineering starts at the Ensenada Campus. The bachelor’s
1979: The bachelor’s degree in Mechanical Engineering starts at       degree in Executive Secretary starts in Mexicali.
the Mexicali Campus, the bachelor’s degree in Administrative
Computer Sciences starts at the Tijuana Campus, and the               1982: The labs and the parking lot for the Engineering School of
bachelor’s degrees in Public Accountant and Business                  the Mexicali Campus are built. The Information Technology
Administration start at the Ensenada Campus.                          Center is inaugurated at the Tijuana Campus. The first classroom
                                                                      is inaugurated at the Ensenada Campus, and the programming
At the Tijuana Campus several buildings are inaugurated:              laboratory begins operations.
administrative, cafeteria, Civic Square, and Sports Facilities. The
bachelor’s degree in Planning Engineering is closed. We change        1983: The maintenance building is built and a new central
the name from School of Cultural Extension to Continuing              computer is purchased at the Mexicali Campus. The library
Education.                                                            automation begins. The modified high school syllabus comes into
                                                                      force from 4 to 6 semesters.
1980: An Administrative Office building, a Classroom building, and
the Library get inaugurated at the Mexicali Campus. The latter one
was built thanks to the effort and enthusiasm of the students.
                            Institutional Chronology                                                                                  9
                         << Back to Index

1984: The Graduate degree Programs begin in Mexicali with a           Tijuana and Ensenada open the specializations on Finances,
specialization in Finances; the bachelor’s degree in Electronic       Industrial Administration, and       Human      Resources.
Cybernetics opens, and the Technical Programs get restructured
offering Sales and Marketing Technician and Systems                   1987: The syllabi of the undergraduate degrees and High School
Programming and Analysis Technician.                                  are modified for the three Campi. The agreement IBM-CETYS is
The bachelor’s degree in Computer Sciences Engineering starts         signed and the Youth Entrepreneur Program is established.
at the Tijuana Campus, and a new Classroom Building is built.         Mexicali starts the specialization in Research and Teaching,
The bachelor’s degree in Computer Systems starts being offered        Marketing, and Taxes. The building for the administrative offices
at the Ensenada Campus.                                               and cubicles for faculty in the Undergraduate Schools is built as
                                                                      well as one for the new Cafeteria. The Brilliant Minds Scholarship
1985: The specialization in Human Resources begins in Mexicali        Program starts in the Undergraduate schools, and Tijuana starts
as well as the technical programs in Management and                   the specialization in Information Systems.
Supervision, Air Conditioning and Refrigeration, and Industrial
Maintenance; the buildings 1 and 2 are built at the Student           1988: Mexicali starts the Certificate Program for High
Community Center.                                                     Management for the Maquiladora Industry at a Graduate level,
The Systems Programming and Analysis Technician Program               and the Library Committee is born with the object of supporting
begins at the Tijuana Campus.                                         the growth and the development of the Library. Ensenada starts
Ensenada opens the bachelor’s degree in Mechanical                    the Sales and Marketing Technician Program.
                                                                      CETYS University receives on November 21, by Miguel Gonzalez
1986: Mr. Hector Sada Quiroga is appointed as President of the
Board of IENAC, substituting Ignacio A. Guajardo Esquer.              Avelar, Secretary of Education of Mexico,         “the personality of
                                                                      Institution of high level of academic quality.”
The high school syllabi of the three Campi get modified. Building 3
is finished of the Student Community Center at the Mexicali           1989: The Tijuana Campus starts with the undergraduate degree
Campus, and the specializations on Taxes, on Total Quality            in Electronic Systems Engineering, and the International
Control, on Industrial Administration, and on Information Systems     Administration Master’s degree Program starts.
start. The first Graduate cohorts of CETYS University get their       The category of “Researcher Professor” is established in the
diplomas: Specialization in Human Resources and Finances.             faculty’s ladder system, appointing Bernardo Valadez as the first
                                                                      professor in this category.
Ensenada begins with the Analysis and Systems Programming
Technician and the Management and Supervision Technician
                              Institutional Chronology                                                                             10
                          << Back to Index

The “Esposos Hermosillo Celada“ Hall is built in Mexicali for         1991: CETYS University and Cal Poly University in Pomona sign
multiple use, the bachelor’s degree in Executive Secretary and        an agreement on April 10, 1991.
Bilingual Secretary for Executive are modified and both are
substituted by the bachelor’s degree in Bilingual Secretary.          CETYS connects in the cities of Mexicali and Tijuana to the
                                                                      INTERNET & BITNET international networks through the
The computer lab in Ensenada is upgraded. The fist compact disc       agreements with Arizona State University (ASU) and San Diego
is introduced with the information of the best 150 magazines in the   State University (SDSU), and gets affiliated to the BESTNET
communications field. Being this the first Library in the region to   international program through SDSU.
introduce this technology.
                                                                      The Physics, Chemistry, and Biology Labs complete their
1990: CETYS University establishes institutional agreements with      equipping in Ensenada; the linkage area starts with a training
Hewlett Packard, National Cash Register, Arizona State                program for the Water Company in Ensenada focused on the
University, and Kenworth Mexicana through which we start mutual       quality of the service provided and in the administrative efficiency.
collaboration programs where faculty and students get involved in
research projects or practical action linked with society.            The Master’s degree in Taxes and Corporate Finances starts in
                                                                      Mexicali; new High School syllabus that disappears the
The Integrating Center for Manufacturing is built in Mexicali.        specialized baccalaureate and offers the General Baccalaureate.

The building for Laboratories, Graduate Spaces, and Main Hall is      1992: Phase II of the 2000 CETYS plan and the High School
built at the Tijuana Campus; this opens a new stage in Campus         Development Program starts in Mexicali, Tijuana, & Ensenada the
development. Likewise, it starts the Specialization in Prevention     (PRODESPRE in Spanish).
and Handling of Minor Abuse with the collaboration of the Family
Stress Center of Chula Vista, California.                             Tijuana & Ensenada start applying the new High School syllabus.

The technical programs are modified by the Information                The general agreement between CETYS University and ASU
Technology Technician and the Sales and Marketing Technician          (Arizona State University) is signed.
programs to a four-month plan in Mexicali.
                             Institutional Chronology                                                                               11
                         << Back to Index

Mexicali concludes the curricular revision general process in the     Basketball and Soccer courts are built in Ensenada, and
school of Engineering, creating the Master’s degree in Industrial     construction is initiated for the building of Undergraduate Schools;
Engineering, in Manufacturing Systems and Processes, and in           the infrastructure for the CETYS 2000 communication network is
Network Technologies and Information Systems that start on            installed, and the Master’s degree in Corporate Finances starts.
August of 1992; also the Undergraduate programs of: Industrial
Engineering with concentrations in Manufacturing Administration       1993: In August Enrique C. Blancas de la Cruz is appointed as
and in Plant Design Processes, Mechanical Engineer with               President of the CETYS         University Mexicali Campus. In
concentrations in Design and Manufacturing, bachelor’s degree in      September Angel Montañez Aguilar is appointed as Educational
Computer Sciences, bachelor’s degree in Information Systems,          Director at a State wide level. There is also a restructuring of the
and bachelor’s degree in Electronic Cybernetics Engineering with      Administrative Department and Institutional Advancement.
concentrations in Networks and Teleprocesses, and in Process
Control.                                                              The Library changes its name to Information Center, defining it as
                                                                      such as a promoting and facilitating unit of the collective access
As far as the Graduate Degrees, there was a restructuring at the      and use of information in all its formats: traditional and modern.
specialization level ending up with the same names than the ones
on the Master’s degrees, and granting the corresponding diploma       The CETYS University Self-study takes place at an Institutional
when finishing the first 8 modules of the 12 that make up the         level, and the preparation for the 2000 CETYS Plan second stage
Master’s degree. These graduate programs are integrated into the      starts. We get connected to the international network INTERNET
schools, and as such the Graduate Department disappears and           at the same time that we install the 2000 CETYS network. Faculty
the schools become faculties.                                         of the three campi conclude the Teaching Certificate Program.

                                                                      The Advancement Center for Technology (CAT in Spanish)
The Library building and the new parking lots are built in Tijuana;
                                                                      building is finished at the Mexicali Campus, building that houses
the bachelor’s degree programs of International Business and the
                                                                      the computer and telecommunication equipment for supporting
Master’s degree in Group Behavior start in Tijuana; the exchange
student program with San Diego State University (SDSU) and
Fresno State College starts; and a VACS 3100 computer system
is acquired for the telecommunications program (BESTNET &
                             Institutional Chronology                                                                              12
                         << Back to Index

faculty, students, and researchers in their corresponding teaching,    Southwestern College for selected students in the Bachelor’s degree
research, linkage, and learning tasks.                                 in International Business. The Intercultural Center for
                                                                       Entrepreneurial Development starts; it is a research and support
The agreements CETYS-COLEF (Colegio de la Frontera Norte),             body for companies specially focused on the cultural problems of the
and CETYS-CICESE (Centro de Investigacion Cientifica y                 business international negotiations.
Educacion Superior de Ensenada) are signed. The GYMNASIUM
is built which is another outcome of the effort of students, alumni,   This center is the joint initiative of CSU Dominguez Hills & CETYS
faculty, service and administrative personnel, and donor adviser in    University, a fruit of the agreement between both institutions. The
general.                                                               Secretary of Communications inaugurates the Frame Relay System
                                                                       for the transmission of data and images in Tijuana. Finally, the
The introduction of new updated programs in the undergraduate          student exchange between CETYS University & CSU Dominguez
degrees of the faculties of Accounting and Administration starts:      Hills begins.
Bachelor’s degree in Business Administration, Bachelor’s degree
in Public Accounting, Bachelor’s degree in Marketing, and              1995: On October 27, CETYS University receives by the Governor of
Bachelor’s degree in Industrial Relations; all of them with the        the Sate Baja California, Ernesto Ruffo Appel, “the granting of the
focus on globalization, internationalization, and complying with
                                                                       Institution of Excellence category.”
the Mission of CETYS.
                                                                       The CETYS 2000 plan gets approved in its second phase in
The construction of the new undergraduate and graduate building
                                                                       February: CETYS University towards the XXI Century.
is concluded in Ensenada, and starts operating. The Master’s
degree in Finances starts in Tijuana.
                                                                       In June, Jesus Alfonso Marin Jimenez announces his retirement
The Humanities Department starts formally operating, and due to        from CETYS University at the beginning of 1996, starting with the
                                                                       selection process of the person that will succeed him in the position
this there is a definite boost to the Humanism Institutional
Program.                                                               of President.

1994: The Bachelor’s degree in Computer Systems Engineering            CETYS University, by agreement of the Electoral State Committee,
(August) starts in Ensenada, and the Master’s degree in                designs and applies the system that permitted an efficient count of
Corporate Finances and Taxes; the first Gopher server is installed     the election results of Baja California in August, 1995. This system
and the education at a distance pilot project starts at the            called PREP (Preliminary Electoral Results Program) offered to the
Ensenada Campus. The perimetrical fence of the Campus is               world the election results by uploading them in INTERNET.

The MEXUS program officially starts in Tijuana in collaboration
with SDSU (San Diego State University) and
                             Institutional Chronology                                                                            13
                          << Back to Index

The Mosaic & Netscape Systems get installed in the CETYS 2000          University in Dominguez Hills (CSU Dominguez Hills), and with Cal
network that allows the capturing of information in graphic ways       Poly Pomona; started offering education courses at a distance via
through Internet; high speed Internet access is also offered from      Internet from ITESM (Technological Institute and Superior Studies of
home or office.                                                        Monterrey) faculty, from ITESO (Western Technological Institute of
                                                                       Superior Studies) from Guadalajara, and from CETYS University.
The academic programs are updated and modified in the
undergraduate degrees of the bachelor’s degree in Business             Rodrigo Gutierrez is appointed as Director of the Tijuana Campus
Administration and Public Accounting in Mexicali, Tijuana, &           substituting Oscar Licona Nieto. The syllabi from the undergraduate
Ensenada, and in Mexicali the bachelor’s degree in Corporate           degrees of Computer Science Engineering, Industrial and Systems
Information Technology in Engineering (9 semesters) offered in         Engineering, and Electronic Systems Engineering get modified and
the three cities. The academic programs are updated and                they start offering them in August with a duration of 9 semesters.
modified in the bachelor’s degree in International Business that       The academic programs for the bachelor’s degrees in Educational
existed in Tijuana; once modified, it is offered starting on August,   Psychology and Clinical Psychology are updated, and the bachelor’s
1995, in Mexicali, Tijuana, & Ensenada.                                degree in Industrial Psychology is substituted by the bachelor’s
                                                                       degree in Organizational Psychology.
Two new full-time faculty assessment systems are
institutionalized: one for Undergraduate degrees and the other         1996: On January 19, the Board of Trustees of IENAC in their
one for Higher Secondary Education. The faculty functions and          meeting in Ensenada appoints Enrique Carrillo Barrios-Gomez as
compensation system gets modified including the relevant aspects       the fourth President of CETYS University succeeding Jesus Alfonso
proposed in the 2000 CETYS plan.                                       Marin Jimenez, who on March 8, substitutes Mr. Marin as President.

The advancement of the internationalization of CETYS University        That same year, Dr. Fernando Leon Garcia is appointed as Vice
process continues through two important student exchange               President of Academic Affairs.
projects in North America (RAMP & C REPUQ in Spanish) where
20 students from the three Campi of          CETYS University          The first distinguished chair or of excellence is given and conveyed
participated.                                                          by Dr. Barkev Kibarian by Internet using CETYS Radio and Power
Among the new Universities in the USA with which we will carry         Point presentations at a State wide level in the summer; these were
out exchange programs are the University of Pittsburgh & the           later edited and uploaded in the Web with free access to the entire
University of Arizona. Among the Canadian Universities are Mc          public.
Gill, Concordia, Calgary, Nova Scotia, New Brunswick, &

The Master’s degree in Industrial Engineering starts in Ensenada,
and the exchange student programs start operating with Cal State
                             Institutional Chronology                                                                                 14
                          << Back to Index

                                                                       1997: Carlos Postlethwaite Duhagon is appointed as new President of the
The first Doctoral degree offered at CETYS University starts in
                                                                       Board of Trustees of IENAC, substituting Hector Sada Quiroga. The Inter
Tijuana: Doctoral degree in Psychology that it also includes lateral
                                                                       Campus Assessment System is designed and implemented. CETYS Radio
Master’s degree programs and Specialization in Psychology. The         is heard world wide through Internet.
undergraduate degree in Digital Graphics Design in Engineering
starts, the Specialization in Computer Systems Advanced                The trilateral agreement of the three C’s is signed (Concordia University
Programming, and the Master’s degree in Criminology. The first         from Canada, California State University System from the United States,
cohort of International Baccalaureate enters.                          and CETYS University from Mexico) for collaboration in Doctoral degree
                                                                       development programs, education supported by technology, and internship
The Master’s degree in Administration with International and           programs for students at the companies.
Finance concentrations starts in Ensenada; the first cohort of
Master’s degree in Taxes complete their studies; the Humanities        CETYS University incorporates to the CONAHEC (Consortium for North
Department is created to foster the boost of Humanism and the          American Higher Education Collaboration) by being one of only four private
Mission of CETYS; the international programs get strengthen with       Universities represented in Mexico.
the start of operations of North America Exchange Program
(PIANO in Spanish) as well as the exchange student with                CETYS University participates in the ALFA program that is an exchange
Concordia University in Canada, and with San Diego State               program with Europe, and in the GOOD NEIGHBOR program of student
University; the latter one through the MEXUS program. We also          internships in companies in the United States. The participation of CETYS
start relationships with the University of Southern California         University in the RAMP program for the undergraduate degrees in
(USC), Los Angeles Campus.                                             Administration gets expanded.

The Civic Plaza is built in Mexicali (sponsored by alumni), and the    The Student Center that will provide the Cafeteria and Student Affair
first phase of the gym; the Center for the advancement of              services begins construction in Ensenada. The Didactical Department is
Technology (CAT in Spanish) building begins operating; the             formed as a support of professorship improvement. The first cohort of the
education at a distance program is officially formed as a support      Master’s degree in Industrial Engineering concludes studies.
to faculty development and staff personnel training inside and
                                                                       For the first time the Spanish summer program is offered for foreign
outside of the Institution. The Electric Research Institute (IIE in
                                                                       students, and youth from the Ecole Polytechnique of Montreal and the
Spanish) donated to CETYS University, Mexicali Campus, the lab
                                                                       University of Illinois in Urbana-Champaign attended. The bilingual
located in Cerro Prieto, and the Energy and Environment Service
                                                                       baccalaureate starts in Mexicali and Ensenada.
and Study Center (CESEMA in Spanish) was formed through it.
                                                                       CETEME is formed in Mexicali, and a new boost stage for the use of
                                                                       faculty presentation technology started. The Bachelor’s degree in
                                                                       Manufacturing Engineering gets designed.
                              Institutional Chronology                                                                            15

The CETYS High School, Tijuana Campus, is accepted as                  Also the first high school cohort of International Baccalaureate
DEFINITIVE MEMBER of the International Baccalaureate                   program finishes its studies.
organization, appointing Alberto Alvarez as program Coordinator in
Tijuana. The Specialization in Advanced Programming in Computer        2000: Starting from October 7, Enrique Carlos Blancas de la Cruz
Systems begins.                                                        is appointed as the fifth President of the CETYS University
                                                                       System; at an institutional level the plan that defines the
1998: The video-conference system that connects the three Campi        development vision of CETYS University during the next 10 years
of CETYS among them is inaugurated, and with the rest of the           is prepared, its opportunity areas, its niches, the areas of
Universities world wide that have video-conference system              knowledge, and the growth rhythm that CETYS will have; all of
connected to Internet; in the inauguration the three CETYS Campi,      this integrated forms the 2010 CETYS PLAN.
San Diego State University from California, and the University of
Concordia in Canada participated connected in real time.               The curricular revision and updating process of the 15
                                                                       undergraduate degrees that CETYS offers was concluded at a
The International Honorific Society “PHI BETA DELTA” grants            State wide level as well as the design of two new undergraduate
CETYS a membership on the Delta Rho Chapter. The Doctoral
                                                                       degrees: Bachelor’s degree in Graphics Design and Bachelor’s
degrees in Engineering and Administration start in the three Campi.
                                                                       degree in Information Technologies.
The construction of the Student Center and the Maintenance and
                                                                       Francisco Villalba Rosario is appointed as Director of CETYS
Physical Plant building comes to conclusion in Ensenada. A beach
                                                                       University Ensenada Campus.
volleyball court and a new parking lot were built. The foreigner
summer camp continues, and the summer program with the
Sweetwater School District for High School students starts.            The first cohort of Bilingual High School finishes in Ensenada and
1999: FIMPES carries out an institution evaluation of CETYS,
granting the accreditation with no condition or observation.           The undergraduate degree of Manufacturing Technician starts in
                                                                       Mexicali as well as the Visiting Student Program with San Diego
Miguel Angel Salas Marron is appointed as Director of the Tijuana      State University, and the murals of the library and the auditorium
Campus in March, substituting Rodrigo Gutierrez. The first cohort of   get inaugurated.
the Doctoral degree in Psychology finishes studies, and the first
Doctoral degree granted at CETYS was for Jose Miguel Guzman            The Language and Extension Center was built in Mexicali. This
Perez.                                                                 campus was the host of the XXVIII Meeting of Directors of the
                                                                       FIMPES Computer Center, and of the XXXVII Annual National
                                                                       Assembly of FIMPES.
                             Institutional Chronology                                                                                 16
                          << Back to Index

The Digital Graphics Design Computer Lab was equipped in               2002: The festivities of the XL anniversary of the foundation of
Tijuana. The stadium “Margarita Astiazaran de Fimbres” was             CETYS conclude with the presentation of the book: CETYS: 40
inaugurated in April, with an approximate capacity of 3200             years of history. The work is the first editorial effort for describing
persons.                                                               the evolutionary path and the maturity degree of the institution.
                                                                       We achieve the acceptance of the Western Association of
2001: The undergraduate degree of Bachelor’s degree in Law and         Schools and Colleges (WASC) to start the international
Bachelor’s degree in International Public Accounting start in          accreditation process of CETYS.
Mexicali and Tijuana. In addition, in the latter one, the              After 14 years went by, the work administration of Alejandro
undergraduate degree in Graphics Design is opened.                     Chapluk Pabloff as head of the IENAC Chapter in Ensenada
The undergraduate degree in Graphics Design starts in                  concludes. His place is taken by Jorge Camargo Villa.
Ensenada, the undergraduate degree in Mechanical Engineering,
and the Bachelor’s degree in Marketing Administration; these last      The new Center for Applied Didactics and Technology (DAT in
two as a type of academic program. The Master’s degree in              Spanish) starts construction in Ensenada with the sponsorship of
Family Therapy starts in Tijuana.                                      Don Luis Fimbres Moreno and his family.
The construction of the International Business Entrepreneurial         In the Tijuana chapter the Integral Wellbeing Center “Jose Vega
Development Center is concluded in Mexicali (CEDENI in                 de Lamadrid” is built. Likewise, the walkway “Leave your footprint”
Spanish), and it is inaugurated on May 28.                             concludes the first phase.
                                                                       The formal revision and evaluation process for the High School
The fourth parking lot section is built as well as a water treatment   syllabi starts which was an effort coordinated by the High School
plant is installed.                                                    Development Integration Committee (CIDEP in Spanish).
An industrial engineering lab is built in Mexicali; a wireless         The President signed academic exchange agreements with the
network and the equipping of the Information Technology and            Universidad Francisco de Vitoria, in Madrid, and the Universidad
Digital Graphics Design and Creativity Center labs in Tijuana; a       de                                                    Salamanca.
Manufacturing lab network in Ensenada.
The Tijuana Campus was the host of the 69 Assembly of the              2003: The Kenworth building was built in the Mexicali Chapter,
National Council for Education and Research in Psychology              and it offers high suitability physical spaces that are basic for the
(CNEIP in Spanish); noted intellectuals in this discipline attended.   education process centered on the one who is learning.
2001 records the highest level of foreign student that CETYS has       The academic reform of all the syllabi from undergraduate and
ever had: 316 students from different Northern States and from         graduate degrees starts. A working agreement is signed with
the center of Mexico.                                                  Apollo International to strengthen the project.
                               Institutional Chronology                                                                              17
                           << Back to Index

The Master’s degree in Education is approved as well as offering for    2004: The academic reform of CETYS becomes operational, and
the second time the Doctoral degree in Administration.                  it consists of verifying and modifying processes in three scenarios:
                                                                        curricular development, faculty development, and academic-
The evaluation to the Humanism Boost Program concludes. As a            administrative structure. One of the main results of the reform is
result a so called CETYS System of Values project is generated,         the redesign of all the current academic programs, including High
and whose purpose is to redefine and give greater coherence to the      School and Graduate School.
institutional philosophy.
                                                                        The first actions to disseminate the value system of CETYS
The academic program accreditation processes are accelerated            University are carried out in the different realms of the university
with different national organizations, among them CACECA, CACEI,        community. The core values of the system are: freedom, truth,
and CNEIP. The first two for achieving the accreditations for           beauty, good, justice, and spirituality.
engineering and administration and business programs, and the           The self-study work to achieve the FIMPES reaccreditation
third one to get the reaccreditation once the validity of the first     intensifies. The effort involves faculty and administrative staff of
accreditation has ended.                                                the three campi. Likewise, the WASC relationship consolidates
As far as the accreditation issued by the Federation of Higher          through different actions focused on being considered the first
Education of Private Institutions (FIMPES in Spanish), at the end of    Latin American University eligible by that system for an
the year the internal organization works started carrying out the       international accreditation.
corresponding self-study.                                               The undergraduate degrees of the School of Psychology (Clinical,
The Applied Didactical Center (DAT in Spanish) is inaugurated at        Educational, and Organizational) are achieved by CNEIP as well
the Ensenada Campus; it received contributions from regional            as the Business Administration of the Tijuana Campus. The rest of
companies that are members of IENAC, and in particular from Don         the academic programs are in the process of self-study.
Luis Fimbres Moreno.                                                    Taking advantage of the academic reform benefits, the curricular
The Integral Wellbeing Center “Jose Fernando Vega de Lamadrid”          design of some new undergraduate degrees for Engineering,
is inaugurated at the Tijuana Campus, and its object is to foster the   Psychology, and Social Sciences and Humanities begins.
health culture in students, faculty, and personnel of the campus.       The Economic Development Institute (IDE in Spanish) is created
The equipment and the facilities of the Multimedia Lab get renewed      in the graduate area in agreement with the University of
at the Tijuana Campus; likewise, a new Technology Center is             Oklahoma and with the participation and support of the Federal
formed.                                                                 and State Governments.
                                Institutional Chronology                                                                            18
                            << Back to Index

The Undergraduate degree General Exam on behalf of CENEVAL is            In an effort that is part of the 2010 CETYS Plan, we achieve
applied in a compulsory way to the last semester students of each        accreditation of the academic programs of Business Administration
one of the campi.                                                        at the Mexicali Campus, Public Accountant, and International
The Raffle project restarts with the purpose of retaking this activity   Business at the Tijuana Campus. The accrediting body is CACECA.
                                                                         Likewise, CACEI accredits the bachelor’s degrees in: Industrial
that would allow CETYS to have an alternative funding source that
will be set aside for granting scholarships.                             Engineering and Mechanical Engineering in Mexicali.

An agreement with the IBM Company and the State Government is            On the Spring of this year, CETYS University becomes the first Latin
signed and has as its purpose the development of a Technology            American University to become eligible to start the WASC
Excellence Center based on open standards at the Mexicali Campus.        accreditation process.

The inauguration of the Football Stadium of the Zorros from CETYS        For this year, the institution’s educational offer diversified in
was carried out at the Mexicali Campus thanks to the contributions of    undergraduate and graduate programs with a total of 45 programs.
sponsors and alumni.                                                     Coupled to it, the student population grew around 15% mainly in
                                                                         High Schools and Graduate School.
The Technology Centers were remodeled at the Tijuana Campus as
                                                                         The Information Center (Library) of    CETYS University, Mexicali
well as the CAT building was equipped to offer the design and
                                                                         Campus, officially changed its name    to the “Norberto Corella Gil
advance computer labs at the Mexicali Campus.
                                                                         Samaniego Information Center” as        recognition to the vision,
The Marketing Department is restructured at a system level hoping to     devotion, and valuable work of one     of the main forgers of this
optimize the resources and experiences in the area to correctly          educational institution.
implement the Marketing Institutional System.
2005: Collaboration Agreement with CITY University, of Seattle           The inauguration of the CETYS University – IBM of Mexico Center
Washington, in which a double diploma program was officially put on      for Technological Excellence in Open Standards (CETEA in
wheels starting for students in the area of Administration and           Spanish) was carried out in Mexicali with the assistance of Jose
Business both in undergraduate and graduate levels.                      Decurnex Sarasola, President of IBM Mexico, Eugenio Elorduy
                                                                         Walther, Governor of the State of Baja California, and Enrique
The internationalization nuance keeps strengthening due to the
                                                                         Blancas de la Cruz, President of the CETYS University System. The
increase in the number of exchange students: from 102 to 118; in
                                                                         football Stadium is inaugurated, and the undergraduate classrooms
addition, five agreements with foreign universities are added which
                                                                         get equipped with multimedia technology.
adds up to a total of 54.
                                  Institutional Chronology                                                                          19
                               << Back to Index

2005: The construction of the building of Engineering and the           As far as the creation of new educational programs it stands out the
Laboratory started with a strong investment in Tijuana.                 creation of the Doctoral degree in Education and Values, and the
                                                                        Bachelor’s degree in Child Psychology that started at the Tijuana
Training is given for the “International Economic Forum” project at
                                                                        Campus. It is also worth mentioning that there have been successes
the Ensenada Campus for the last year of High School. This activity
involves the CETYS High School with High School students from the       replicated from one campus to the other by opening programs in
San Diego, California Area, for a joint economic learning project.      both levels, such is the case with the Bachelor’s degree in
                                                                        Mecatronics Engineering in Tijuana and the Master’s degree in the
                                                                        Environment and Sustainable Development. A total of 129 students
2006: On September 20, CETYS started celebrating its 45th               participated through international exchanges.
anniversary, and the President Enrique Blancas de la Cruz giving
the First Distinguished Chair.
                                                                        The Administration and Marketing Conference “Celulas 2006” and
                                                                        the 1st International Social Gerontology of Northwestern Mexico
The President signed Collaboration Agreements with his counterpart      Conference were carried out at the Mexicali Campus. We also
of the University of South Florida (USF), Dr. Judy Genshaft, and with   received the Electronic Cybernetic Engineering and Mechanical
California State University Dominguez Hills President, James E.         Engineering Accreditation by the Engineering Accreditation Teaching
Lyons.                                                                  Board (CACEI in Spanish).

FIMPES approved the Accreditation Judgment Lisa y Llana for             The L FIMPES Annual National Conference was carried out at the
                                                                        Tijuana Campus with the attendance of close to 100 presidents from
CETYS University. Its validity will be from April of 2006 to April of
2013. On the other hand, the WASC Accreditation advances were           the country. At the same campus, students celebrated the XXVI
focused in the institutional capacity stage.                            anniversary of the School of Psychology; likewise, we received the
                                                                        accreditations in the Bachelor’s degree in Industrial Engineering and
The following buildings were inaugurated: the Engineering labs at the   Systems, Business Administration, International Public Accounting,
Tijuana Campus and the multiple use Building Halls for multiple uses    International Businesses, and Clinical, Educational, and
Esposos Heriberto Amarillas Heras Clara Durazo de Amarillas at the      Organizational Psychology.
Mexicali Campus; the total remodeling of the Civic Plaza; the
construction of an additional parking lot section at the Tijuana        Students from the Ensenada Campus organize the Second
Campus, and the extension of the Student Center at the Tijuana
                                                                        Entrepreneur Conference Visions 2006.
Campus .
    Institutional Chronology                                                                                 20
 << Back to Index

2007: The WASC Evaluation Committee carried out a capacity verif ication visit to give way to the next
stage of the international accreditation process.

The f irst stone of the Graduate Facility building was placed at the Ensenada Campus in February, and four
months later the Esposos Guevara Escamilla Hall was inaugurated; it represented and investment of 70
thousand dollars.

In addition, the Community Library (Digital Inf ormation Center and Bibliographical Collection) is the
inf rastructure project of greater importance in the last years not only because of the investment amount that
surpasses one million dollars, but by the impact it will have on the student lif e.

The Master’s degree in Aerospace Engineering Sciences and the Master’s degree in Semiconductors and
Microelectronics were off ered for the f irst time at the Mexicali Campus. On the other hand, the CETYS-
Endeavor Entrepreneur Center was inaugurated by off ering the Baja Calif ornian ent repreneur leadership for
those that look f or ways to excel in their companies day by day.

The construction of the Jose Fimbres Moreno Graduate building started at the Tijuana Campus. As f ar as
accreditation matters, the Accreditation Board on Teaching Accounting and Administration (CACECA in
Spanish) accredited the Bachelor’s degree in Marketing Administration.
         Before going forward                                                                                        21
      << Back to Index

   For you to be duly hired in the institution, it is necessary that you had submitted the stated documents to the
   Human Resources Department. Verif y such situation and also match the document you have received f rom
   us. If some of them have not been submitted to you, go to your area coordinator or department director so
   he/she can take care of it right away.

Documents that you must submit to the institution:
• Résumé in the f orm that CETYS University has it set up.
• A Copy of the birth certif icate.
• A copy of the prof essional certif icate or title.
• Two pocket size photographs.
• The permit f rom the State Department to work in the Institution in case of being a f oreigner.
• Certif ied copies or transcripts of all the studies that were reported in his/her résumé. The latter one is very
  important so he/she can be assigned the proper category according to his/her education and experience
Documents that the institution submits:
• The Educational Model of CETYS University.
• Internal organization.
• Student Rules and Regulations.
• Subject program to be taught and syllabus.
• Current Of f icial School Calendar.
• Student Af f airs Calendar.
• Library Bulleting.
• Calendar of payment f ees.
• Of f icial Proof of Academic Records.
• Rules and Regulations f or Scholarship holders, if some of them are going to work with it.
• The Evaluation System.
        Presidents throughout history                                                                               22
     << Back to Index
                 CETYS recognizes the human person as the beginning and the end of all societies, and therefore,
                 of his own activity. It conceives the human as being at the same time physical and spiritual,
                 gifted of a body and a natural reasoning that transcends him...
                                                                                         Mission CETYS Today .

The process

  In the course of its 45 years, CETYS University has had f ive presidents; each one has lived a singular
   moment in the institutional development, f rom the construction of one building up to the opening of
   undergraduate degrees and the search of f unds f or specific purposes.

 The appointment of the President of CETYS University is done through a process where the candidates
  submit applications and their résumé to a special committee, and it is submitted f or an evaluation. Once the
  candidates go through this process, the committee analyzes the results and gives them in a f ile f orm to
  IENAC, whose members have the responsibility of analyzing, debating, and discussing at close doors who
  will be the new president.

Who have been the presidents?

February 17, 1961, is the date that IENAC is of f icially f ormed, and Fernando Macias Rendon is appointed as
  the f irst president; he was one of the f ounders and an enthusiastic collaborator in the construction of CETYS
  at Ref orma Avenue.

In his administration the f irst buildings of the current CETYS Mexicali Campus were built; he was in charge of
   inaugurating the high school building, and he remained in that position until December of 1966.

Dr. Felix Castillo Jimenez (+) was appointed as the second president on January of 1967. It was during his
   period that the President’s Office started working; the f irst CETYS University Development Plan was
   prepared directed by Dr. Latapi of the Centro de Estudios Educativos de Mexico, D.F.; the high school
   activities started in Tijuana and Ensenada on 1972 and 1975 respectively. He remained in that position until
   December of 1977.
         Presidents throughout history                                                                         23
      << Back to Index

Jesus Alfonso Marin Jimenez is appointed as president on January 13, 1978; he served as president up to
1996. During these years, the growth of CETYS University is huge because the administrative buildings,
classrooms, administrative offices, and library buildings were inaugurated in 1980. On November 1988, CE TYS
University receives the “Institution with the Status of High Level of Academic Quality” on behalf of Miguel
Gonzalez Avelar, Secretary of Education of Mexico at that time, and in 1990 there were institutional agreements
set up with Hewlett Packard, National Cash Register, Arizona State University, and Kenworth Mexicana with
whom we have carried out collaboration programs between f aculty and students.

Enrique Carrillo Barrios- Gomez was appointed as president on January 19, 1996; he served in that position up
to October of 2000. The Humanities Department was created in this period, the Technology Advancement
Center (CAT in Spanish) building starts operating in the Mexicali Campus, the Center for Studies and Services
for Environment and Energy (CESEMA in Spanish ) is formed, Radio CETYS is aired world wide via Internet,
the Student Center is built at the Ensenada Campus, and the f irst cohort of international high school students

Enrique Carlos Blancas de la Cruz, current CETYS University President, is appointed as president of CETYS
University on October of 2000. As he starts in office, the 2010 CE TYS Plan has been presented that def ines the
Institution’s development vision during the next 10 years, the Language and Extension building is built in
Mexicali, the sports stadium “Margarita Astiazaran de Fimbres” and the Engineering Lab building are built in
Tijuana, the construction and inauguration of the International Entrepreneurial Development Center (CEDENI in
Spanish) “Rodolfo Nelson Barbara,” the Esposos Amarillas Hall in Mexicali, and the Technology and Applied
Didactics Center (DAT in Spanish ) in Ensenada. Likewise, the academic reform of CETYS is taught and
designed starting on the year 2004, at the same time that the creation of the system of values. One of the most
important tasks that he is involved with is the international accreditation process through the WASC agency. Mr.
Blancas started working in CETYS since 1967.
        The Mission of CETYS                                                                                                     24
   << Back to Index

 The Mission of CETYS is the document that guides all the activities and programs carried out in the Institution; we
see in it the ref lection of the normative principles and the Educational Philosophy of CETYS.
Next, it is presented as it was approved by IENAC in 1977:

       The purpose of Centro de Enseñanza Tecnica y Superior (Center for Higher and Technical
   Education) is to contribute to the education of persons with the moral and intellectual capacity to
   participate in an important way in the economic, social, and cultural development of the country.

       CETYS University tries consequently, to create an indestructible conscience in its students
        those values that have been traditionally considered as basic for man to live in society
    in a pacific way, and to satisfy the needs that his laborious capacity allows him. Consequently,
                                        CETYS University systematically promotes:

The development of character: To f oster in the student the assimilation of norms of conduct and the
 development habits geared on achieving his/her realization as a person by the adequate use of his/her f reedom
 and the harmonic f unctioning and truly human of the Social Community.

The alumnus of CETYS University should have the conviction that duty is to be f ulf illed, that truth is not one
 person’s heritage, but it must be searched by all; that goodness is a natural attribute of all living being, and that
 man’s intelligence must not serve to alter him f undamentally; even though the intellectual capacity and knowledge
 are essential, the person achieves very little in his/her f unction in society without tenacity in his/her purposes.
 Courage and boldness are also determining f actors in the attainment of the goals that the individual imposes on
 himself /herself. That the idea of f reedom must be understood by the greater number of people so the realization
 concept can exist. That to earn the community’s respect must be the goal of every individual, but this is not
 achieved without f irst earning the respect of oneself through honesty in giving and receiving.

The general cultural development: To train the student toward the enrichment of his/her own personality based on his/her creativity and the
habit of continuous learning by giving wellbeing and useful guidance to his/her counterparts.
         The Mission of CETYS                                                                                                25
      << Back to Index

The scientific development: To train the student to understand in an objective way the world that surrounds him/her, and is
directed in a practical life so he/she can find objective solutions to the problems that are raised as man and as a professional in
his/her economic, political, and social surroundings.

CETYS University justifies its reason of being in the attainment of excellence on the basis of values previously mentioned, and
through three basic functions: teaching, research, and the extension of culture.

Teaching: CETYS University develops its education programs in the Technical, Secondary, Undergraduate, Continuous
Education, and Graduate educational levels.
For its education activity performance, it is the purpose of CETYS University of achieving the preparation in an excellent way of
all the staff members in their specialization area, with a high sense of excelling, and that they are not only convince of the
social principles previously stated, but also of the ability of conveying them to all their students.

Research: At CETYS University research is directed to the studies of their own educational problems as well as detecting the
needs of human resources that the Community demands, so it can establish the educational options that help meet them.
Faculty research in specific fields of the specialization will be fostered through specific special programs for each project.

Extension of culture: CETYS University is looking, within the framework of its possibilities, to spread, conserve, and
systematically promote:
       The cultural and artistic expressions that lift the human being.
       The scientific knowledge.
       The bibliographical collection, laboratories, and everything that allows the preservation and improvement of the
        received and achieved cultural heritage.
     Mission of CETYS                                                                                 26
  << Back to Index


The prof essor must do several simple things bef ore the Mission:

a. Read it with great care and interest.
b. Understand that the Mission is built f rom the human person, and consequently, the recognition of some
   essential values becomes vital: f reedom, justice, truth, goodness, and beauty.

c. Because of having as its end the development of persons, f aculty must recognize that the education at

   CE TYS is geared to make its students grow in an intellectual, moral, and eff ective way.

It is obvious that by accepting these postulates, he/she commits on working dependent on them.
                                      Mission of CETYS                                                                                    27
                                  << Back to Index


   The members of the Centro de Enseñanza Tecnica y Superior (Center            We aspire f or each one of the students of our educational academic
   for Higher and Technical Education), CETYS University, made up of            community, in an autonomous way, to assume the commitment of all
   students, f aculty, and staff members are f irmly committed with the         their acts both inside and outside of the institution, and to practice
   mission of our institution of “contributing to the development of persons    these f undamental values with the purpose of f avoring the enrichment
   with the necessary moral and intellectual capacity to participate in an      of human coexistence of our institution and as such to contribute to
   important way in the economic, social, and cultural development of the       the ethical development of the community that we all make up.
   country. CETYS University tries, accordingly, to keep indestructible in
   the conscience of its students those values that have been traditionally      By code of honor we understand the set of actions of well being
   considered as basics so man can live in society in a pacific way and to      and well doing that take the person to live with digni ty.
   satisf y the needs that his labor capacity allows him.” Consequently, we     Honorability is one of the fundamental goods of social life, and
   consider it important to have a Code of Honor that inspires and ref lects    the experience of the values they belong to are a necessary
   the behavior ideals of our decisions and daily actions, and that at the      condition for the sane and pacific coexistence of the individual
   same time constitutes a f rame of ref erence and identif ication for those   with himself and with others.
   of use that are part of our institution.
                                                                                By courage we understand any quality that perfects the person
   Based on its mission, CETYS University systematically promotes               that posses it. The values are fundam ental for the personal life
   among its students the development of character, the development of          because they define the quality of the existence, its width, and
   culture, the scientif ic development, and the f ulf illment of ethical       its depth. They work as referents or guidelines that guide our
   demands aimed at reaching the realization of his/her own lif e and           behavior and contribute to the improvement of society.
   career project which are guided by the f ollowing principles:
                                                                                We specif ically aspire for the students to accept the mission of
• The central character of the educational process is the student, and          CETYS University and that they live in accordance with the System of
  because of this he/she is the f irst responsible f or his/her education.      Values which is f undamental f or the Institution, and with its related
• Every student must be guided by standards of conduct that make                values by assuming the f ollowing commitments:
  him/her a better person to be good and to achieve the generation of
  social wellbeing.
• Respect f or moral demands that the members of the CETYS
  University community recognize as f undamental values in our
  institution: Justice, f reedom, search f or the truth, beauty, good, and
       Mission of CETYS                                                                                 28
    << Back to Index

Freedom: Capacity of the will to choose.
To foster the assimilation of rules of conduct and habits geared to achieve his/her realization as a person
  by the proper use of liberty and the truly human functioning of the community.
It allows the development of the moral, social, intellectual, emotional, and transcendent dimensions.

Justice: Principle of social action that favors the human coexistence where each person is granted its own
  share. It contributes to develop persons with moral capacity to participate in an important manner in the
  improvement of the country.
It allows the social, moral, biophysics, and economic dimensions.

Truth: Consistency of thought, of words with actions, between an assertion and an event, and it guides the
  intelligence and the conscience of a person. It contributes to develop persons with intellectual capacity to
  participate in an important way with the country’s improvement. It allows fostering systematically the general
  cultural development and the scientific development.
It allows the development of moral, intellectual, and transcendent dimensions.

Beauty: Physical or artistic harmony that inspires human qualities such as pleasure and admiration. It lies
  on conceiving the person as a unique and unrepeatable being that expresses his/her spirituality in very
  wide manners. The value of beauty is founded in the set of qualities that tend to look for the total
  harmony of life.
It allows the development of biophysics, moral, emotional, and transcendent dimensions.
         Mission of CETYS                                                                                              29
      << Back to Index

Good: Determination of the will to act according to duty. It is considered as the supreme value of moral.
Goodness is the natural attribute of every living being. Its search allows the person the assimilation of
traditionally considered values as basic for a f ull development of the human being. It allows the development of
the emotional, transcendent, moral, social, and economic working dimensions.

Spirituality: It is possible to talk about a transcendent spirituality, stricto sensu, and of a sui generis spirituality
inherent-transcendent. The f irst one belongs to the Absolute Reality realm, and it could only be reached and to
have access through the philosophical reasoning or the act of f aith. The second one is the one immersed in
history, more specifically embodied in man, but at the same time linked and sharing in a certain degree f rom
the f irst one. Both have in common: f irst, that the evidence of its existence is possible thanks to the inf erence
made by reasoning starting f rom other realities or verif iable signs; second, it is understood that the conceptual
plane as being opposite to the physical, or at least as overcoming the physical.

If we aspire to be upright and totally human, we cannot neglect the development nor the f ructif ication in actions
of such spirituality which is inherent in us as well as other dimensions are inherent in us; in the same token, we
cannot be a true believer (excluding the prof essed religious f aith) without some kind or degree of f ellowship
with the inspiring Force of such f aith. On the other hand, being the embodied spirituality in man a sign of super
natural Force, it is also constituted as a spontaneous threshold of it. Consequently, we as believers cannot
disregard the cultivation of both spiritualities because one and the other are a ref lection and at the same time a
demand of our transcendent dimension. Man discovers himself with immersion that f amiliarizes him/her with
the physical world, but also as a rise that joins him/her with the spiritual world.
                      Academic Reform                                                                                      30
                   << Back to Index

A President’s commitment that starting operating in the year 2004 and aims to holistically verif y three key aspects of the
academic lif e of CETYS University: the f aculty role, the academic structure, and the curricular development.

In a specific way, the reform has been centralizing the design and the curricular evaluation, standardizing and systematizing the
 educational model centered on learning in the methodological aspect, and diversifying the academic off er of CETYS by offering
 the current programs and some others that the project generates in the way that would allow us to serve a student prof ile which
 goes beyond the traditional.

                                                Academic Reform

                                                       Faculty’s                                      Academic
                                                         Duty                                         Structure

                                                     New offer and
                                                  Academic Structure.
                                                      August 2004
      Academic Reform                                                                                          31
  << Back to Index

The need that the institution has to respond in a more rapid way to the challenges of its environment and to maintain
more sensitive to the needs and pref erences of its market which require the modif ication of our way of thinking and
acting. As we draw a conclusion, the academic opinion leaders point out that the university must be characterized by a
greater f lexibility which should transcend to the diff erent parts of the university operation, but in terms of programs it
includes, among other aspects, a lesser length, greater transparency, and easiness to achieve equivalencies with other
f oreign institutions; thus, in the case of links with f oreign institutions, more opportunities to get the double diploma.

The basic principles of the ref orm and of the redesigns of their academic programs are:
  1.    The changes have as a f oundation the educational philosophy of CETYS. The Mission is still valid and valuable
  in the search of the humanistic model of university education. The changes are centered on the hows, not on the
  2.    The changes necessarily point at what we must do, not at what we are doing.
  3.    Internationalization must be understood as a diff erentiation nuance in the way of carrying out education. It must
  go beyond mobility and student exchange.
  4.    The ref orm in general, and the curricular development in particular, is fostered by a team centralized in the
  President’s Off ice. The traditional way of restructuring syllabi by incorporating the greater amount of f aculty does not
  work f or this ref orm because of the expected answering speed.

The f irst redesigned academic programs became eff ective on August of 2004; theref ore, CETYS has new programs
and syllabi for the undergraduate degrees in Engineering, Administration and Business, and Psychology. The
undergraduate degrees in Graphical Design and Digital Graphical Design started with new syllabi on August of 2005.
The undergraduate degree in Law starts new syllabi in August of 2008. On the other hand, the ref orm also has allowed
the design of new programs in the areas of Engineering, Psychology, and Humanities. We have diversif ied the
academic off er of CETYS by off ering the current programs and some others that the project generates in a way that
would allow us to serve a student prof ile that goes beyond the traditional.
        Academic Reform                                                                                               32
     << Back to Index

The main criteria f or redesigning current plans or opening new academic degrees are the f ollowing:
• All the academic degrees will have a length of a maximum of 8 semesters; this is different f rom the 9 semesters
  that we have on the 2000 plans. The average study time will be of 4 years.
• All the syllabi must comply with a minimum of 300 credits and 2400 eyewitness hours (activity coordinated by a
  member of f aculty) that the authority indicates, but they should not extend beyond 10% f rom these quantities. This
  represents a reduction of what we currently have in all cases, but it is not signif icant.
• The design of the syllabus must have three parts: a general education axis with a percentage of around 20% of the
  total subjects. An education axis in the f ield of knowledge that includes the central part of the process and that is
  understood as the set of subjects that are characteristic to the undergraduate degrees in Engineering,
  Administration, or Social Sciences and Humanities; with a 35 to 40%. A specific education axis for each academic
  degree with a 35 or 40% depending of the academic program dealing with.
• All the undergraduate degrees will have a total of up to 42 subjects (two cultural ones of two hours each that are
  optional) with 4 hours per week. They will work on 5 subjects per semester with 20 hours per week.
• The syllabi should be f lexible. The ordering of subjects will be the minimum ones. The curricular administration
  must answer to the f act that a student could f inish his/her academic degree bef ore the 4 years.
• The elements that made up the co-curricular part of the previous syllabi are now joined into the development of the
  syllabus. Such is the case of the social service and the prof essional internships. Both are linked at least to two
  subjects. The respective colleges will decide what are the subjects linked to.
• There will only be a format used for the design of the syllabi. Through the Apollo-CETYS project, we must reach
  one f ormat that will be standardized f or all the syllabi. On all the cases, the responsible f or the design will be the so
  called CDM (Curricular Development Manager) with the coordination of the SME), and both coordinated by the
  school Directors and under the supervision of the Curricular Development Director.
• All the subjects will be scheduled for 64 eyewitness hours, and other ones f or activities outside the classroom. This
  must be entered both in the Syllabus as well as in the Prof essor’s Program.
         Academic Reform                                                                                        33
      << Back to Index

•As part of the educational boost centered on learning, f aculty will be supervised so they do not develop their
work using traditional methods (dictation, presentation by him or her, or permanent presentation by the
students). In case a prof essor has problems to carry out certain learning situations, he/she must be offered
training on this matter.

•A set of subjects f rom the undergraduate axis and/or a specific one should be redesigned to study and be
credited in the labor f ield. This circumstance is linked to the professional internships.

•The social service should be linked at least to one subject of the general education axis, so these subjects
must be scheduled starting f rom the sixth semester.

•Awarding the degree will be automatic and it will be given once the student studies and passes all the subjects
of his/her syllabus. It is understood that an approval condition is when the social service, the prof essional
practices, English, and the CENEVAL exam have been approved.
          Philosophy and educational model                                                                                     34
              << Back to Index

Philosophy and the system of values

CETYS officially starts its humanistic development in its educational processes starting on 1977, year when its Mission
is written. The preceding means a transcendental step in the search of its identity as an educational institution, and
theref ore, of its philosophy. It states its clearly humanistic calling because it is the person, not the prof essional, the
priority of the educational process. It is also worth emphasizing the conf irmation of the social sense that education has:
to contribute, through their alumni, to the improvement of society. On the other hand, a generic prof ile for prof essionals
is outlined and its components are, next to an intellectual capacity, “… those values that have been traditionally
considered as basic so man can live in society in a pacific way and to satisfy the needs that his labor capacity allows

The evolution of the philosophical approach of the Mission is visible. The conviction of the need of a greater precision of
the educational philosophy or the Mission and of the institutional objectives is retaken in the 1982-85 Development Plan,
and stipulated in what is now called “Statement of Principals of CETYS.”

The points worthy to highlight are several. First of all, there is a very signif icant addition to the Mission: as f ar as a
f undamental ingredient in the development of the person, the moral capacity is incorporated that wishes to create not
only highly trained prof essionals, but also valuable men and women.

According to the last paragraph, an educational model is established and is supported by the def inition of Principles and
Mission. Such model emphasizes the valuable, scientif ic, and cultural education under the guidance of two principles:
educational quality and the permanent search of excellence.

In 1991 the master axis of the institutional philosophy made up by the Mission is subject to an analysis with a holistic
updating in mind. This represented a very signif icant advancement because it adds an explanation to the text of the
Mission and principles where f undamental concepts are tackled, and which we declare next.
         Philosophy and educational model 35
              << Back to Index

For the f irst time a conception of the human person is outlined, at least in a holistic and systematized way. The duality of
matter and spirit make up the signif icant substratum of the person according the Judeo-Christian tradition. On this base the
person’s f undamental dimensions are explicit: rationality as a def ining f actor of his/her specif ic nature that makes him/her
transcend over the purely physical or corporeal; individuality that makes of the human being a unique person, unrepeatable,
and irreplaceable; the inherent sociability that not only it doesn’t oppose the individual but it is an essential condition so that
he/she can achieve his/her realization; this means that the social and individual are mutually included, they need
themselves, and complement themselves. Freedom, considered as a f undamental value, is the most proper means that the
human being has f or his realization, and having as limits only that which his/her own nature imposes on himself /herself , the
search of common good, and justice. Out of the person’s dignity are all the human rights which are inalienable and should
be respected; leveled to the rights, we have the obligations that demand f ulf illment.
We need to highlight the concept of education that is understood as an unending process of perf ecting the individual in all
his/her dimensions. It is then the task of making us more humans. This is not possible without the contribution of other
persons. In this process, the true actor is the student as f ar as the subject and bearer of education. The educator, as a
consequence, is at the service of the f ormer and he/she exerts a subsidiary role: complementary, not additional, and aimed
at the student’s autonomy and self -suf f iciency.
In harmony with the previous paragraphs, CETYS redef ines itself in the light of its Mission, reassumes its calling, and
clarif ies its role and commitment before the challenges and opportunities that the world poses in the dawn of the present
century and the millennium. As f ar as a university, it wishes to be a civilizing agent, responsible and committed through its
basic f unctions that should inspire and be directed at the f ollowing guidelines:
   a)    Excellence as a lif e style and action.
   b)    Priority of Ethics over Technology, the latter serving the human being.
   c)    Respect f or the person’s dignity and to human rights.
   d)    Assertion of liberty as a principle that supports order and the social dynamics as well as solidarity as an answer to
   social problems.
   e)    To prof essionally build a quality human civilization where having is at the service of the person.
   f)    Guide inf ormal education and the mass media to the person’s service and to social coexistence.
   g)    Priority on ref lection over inf ormation.
 Philosophy and educational model                                                                                          36
         << Back to Index

   On the year 2003, the President draws attention to the f act that the Mission’s document considers more than 24 value
   qualities, and that is necessary to redef ine the identity of CETYS starting f rom that Mission. That is why a work team
   takes the task of preparing a system of values for CETYS; understanding it according to Milton Rokeach as … “a
   permanent organization of believes regarding different ways of behavior throughout a scale that establishes the
   relative importance of each one of them.” The need to have a system, according with Ana Hirsch,* lies in 4 very
   specif ic areas:
       •They structure a vision of the world, the sense, and the lif e projects;
       •They allow taking a position before any situation or social event... (..) they act as the central part of the moral,
       aesthetics, emotional, and cognitive conscience.
       •They are a basic moderator of human relationships because they turn into a judgment criteria, pref erence, and a
       •They contribute to the development of identity, integration, and social adaptation.

   If it is true that our Mission can respond to these approaches an a very generic way, it is also true that we need to
   make an eff ort to specify which one of those scores of value qualities are the ones that we must translate into
   programs, projects, and working strategies to be developed in short, medium, and long term.
   The system of values of CETYS is made up of the following: f reedom, justice, spirituality, beauty, good, and truth. Its
   relationship with the value qualities can be seen in the following slide. We need to emphasize that both the alumnus
   prof ile as well as the syllabi, include activities and learning f or their living experience.
   Lastly, it is necessary to clarif y that the entire educational philosophy of an institution has a vital part, immovable, that
   points out the private seal, and at the same time it has another dynamic part that requires being in harmony with time
   and the circumstances that it happens to live. This is the vital process of any institution that wants to be f aithf ul to itself
   and to its principles.
   In its turn, this creates commitments because we can’t be coherent with this development effort if one self doesn’t
   develop f rom day to day, and the task remains undone if we have not conveyed to our students the social vision that
   their development must have.

*ROKEACH Milton, The nature of Human Values, Ana Hirsch, Education & Values. Volume III
Hirsch, Ana, Education & Values, Volume III. Publ. Co. Gernika. P.p. 181-182
         Philosophy and educational model                                            37
          << Back to Index

                             A system as a nucleus
          Solidarity                                             Creativity

           Sincerity                                             Democracy

        Intelligence                                             Spirit of service
     Responsibility                                              Tolerance

       Subsidiarity                    Justice                   Respect for life

       Commitment                       Truth                    Perseverance

           Honesty                     Beauty                    Courage

           Tenacity                                              Search for the Common Good
         Excellence                                              Critical spirit
Search for the Truth                                             Hard-working

              Order                                              Boldness

             Loyalty                                             Nationalism


               To foster one of the values is to strengthen the others
                       Educational Model                                                                                   38
                    << Back to Index

Constituido por tres componentes esenciales: principios filosóficos, principios pedagógicos
  The academic ref orm is supported in the educational model of CETYS. Nonetheless, at the time it starts operating, the
  nuances and the pedagogical principles are redef ined.

  They determine the kind of person we want to develop; in this case education is dimensioned as a process clearly
  intentioned towards the holistic development and it is expressed and detailed in the Mission of CETYS.


  They def ine the way the educational process is carried out:

  *Summary of a document prepared by f aculty f rom the undergraduate degree schools of the Mexicali Campus.
                              Educational Model.                                  4 PEDAGOGICAL PRINCIPLES                  39
                           << Back to Index

1                 Learn to learn

     Ability that the student shows to identif y
       and manage cognitive strategies and
                                                       Observable behaviors in the student:

                                                   • Identif ies and manages his/her learning processes (cognitive goal level)
                                                   • Uses proper strategies on every situation.
      cognitive goals that take him/her to the     • Designs and carries out his/her own working plan by f itting it to every
     acquisition of new knowledge, skills, and       situation
         competencies in an autonomous,            • Captures the demands of the task and consequently responds to them.
    independent, and self-regulatory manner.       • Examines and values his/her own realizations by identif ying good decisions
                                                     and correcting mistakes.
                                                   • Makes inf erences and generates deductions.
                                                   • Transf ers contents and ideas f rom one realm to another.

2       Learn to do (abilities and skills)
      Behavior that the student carries out for
       acquiring and developing functional
     competencies based on the application
                                                        Observable behaviors in the student:

                                                     Shows interest to f ind application to knowledge.
                                                     Applies knowledge through a lab practice or a project.
         and the abstraction of achieved           • Identif ies and f ormulates problems.
      knowledge f or the establishment and         • Identif ies and builds solutions to problems by gathering the proper tools.
    solution of problems of every nature, be it    • Generates applications of concepts outside of their natural realm.
        in a group or an in individual way.        • Creates and deducts solution alternatives f or problems of diverse nature.
                                                   • Carries out procedures and methodologies in a proper way.
                                                   • Uses instruments in a proper manner.
                                                   • Builds, rebuilds, and communicates knowledge with his/her own words.
                                                   • Establishes relations among the areas of knowledge.
                                                   • Identif ies, describes, and applies methods and procedures f or the creation
                                                     of new knowledge or new lines of research.
                                                   • Carries out documented and f ield research where he/she brings f orth
                                                     objective and rational conclusions.
                                                   • Compares and evaluates areas of knowledge.
                               Educational Model.                                   4 PEDAGOGICAL PRINCIPLES                   40
                           << Back to Index

3                 Learn to coexist
      Permanent and observable behavior in
        the student in a group or community
        context where tolerance, equity, and
                                                     Observable behaviors in the student:

                                                       Shows disposition for team work inside and outside of the academic realm.
                                                       Expresses with liberty his/her opinions.
    justice must come f orth in a f ramework of      • Shows openness to criticism.
       reciprocal understanding to reach the         • Gives f eedback, broadens, or replies with knowledge and respect.
      goals through common projects where            • Reaches agreements and establishes consensus.
     interdependence must be a f undamental          • Respects agreements and established consensus.
                 characteristic trait.               • Shows solidarity and commitment towards the achievement of common
                                                     • Tries to maintain the integrity of the team.
                                                     • Identif ies the basic elements of the working team.

4                   Learn to be
       Permanent search of the student on
    his/her interaction with the environment to
                                                     Observable behaviors in the student:

                                                         Shows a critical and autonomous thinking.
                                                         Shows congruence between what he/she says with what he/she does.
     discover himself /herself as a person by        •   Makes proper judgments.
        building his/her individuality and by        •   Shows sensibility to art in its dif f erent f orms.
    developing his/her autonomy through the          •   Is aware of the signif icance of his/her acts.
    ref lection and the identif ication of his/her   •   Looks for the balance in all of the aspects of his/her person (body, mind,
     values which have to be in harmony with             and spirit).
          the world that surrounds him/her.          •   Identif ies his/her scale of values.
                                                     •   Identif ies values and counter values in persons.
                                                     •   Takes decisions in the personal realm and assumes responsibilities.
                                                     •   Shows sensitiveness before the f avorable and unf avorable situations of
                                                         his/her f ellow human beings.
                                                     •   Shows disposition towards community work.
                       Educational Model.                                                4 NUANCES                            41
               << Back to Index


  These are the distinctive elements that the institution wishes to foster in a stronger way in a specif ic period of time,
  and its central ref erence point are both the institutional philosophy as well as the pedagogical principles. More than
  any other place, the nuances must be clearly seen in the design of the syllabi.

ENTREPRENEURIAL                   SOCIAL & LABOR                       CONTINUOUS
                                      LINKAGE                                                     INTERNATIONALIZATION
     SPIRIT                                                           IMPROVEMENT

  The most important educational nuance of CETYS is, without a doubt, the humanistic development. From the
  Mission up to the educational model and the system of values, humanism is recognized as the governing f actor.
  This is why for practical purposes we do not include it as part of these nuances because they tend to be more
  operational. We neither include in the f ist plane the research culture, the information culture, and the development
  of thinking skills because we consider them as being clearly pointed out in the generic prof ile of the alumnus.
         Educational Model                                                                                            42
      << Back to Index


1. Entrepreneurial spirit. Throughout the development, we want the student to be able to design, organize, and
direct projects where he/she can bring creativity, inventive, and innovation capacity to the point where he/she
can take decisions and to undertakes tasks, actions, and programs with the required success.

2. Social and working linkage. It is the development of the entrepreneurial spirit placed at the service of its
linkage with the outside world. Working linkage through two or more specif ic subjects will allow him/her to know
the market labor force, understand its dynamics, and strengthen his/her conf idence and sense of responsibility.
Social linkage will keep his/her social values, in particular justice and good, also linked to two subjects identif ied
as humanistic. It also strengthens learning to coexist and learning to be.

3. Continuous improvem ent. It is an attitude, a norm, a commitment, and a lif e style. Always trying to do
things better, evaluate, and give f eedback on what is done to keep being better always.

4. Internationalization. Is a nuance that gets consolidated with these new syllabi. By consolidate we
understand to keep doing what we are already doing and to increase the path of internationalization toward
other actions. One guideline gives this nuance consistency: there cannot be an alumnus f rom CETYS if he/she
did not have an international experience; be it of any kind: subjects taught in English, exchanges, summer visits,
double diplomas, etc.
            Alumnus’ Profile                                                                                                     43
     << Back to Index

                                   In education the fundamental central character, subject and recipient of the process, is the person
                               himself/herself; in this case, our student. The educator is at the service of the student and must look for
                                            ways so that the latter can develop himself/herself in the exercise of his/her own freedom.

                                                                                                                  Mission CETYS Today.

The prof ile that comes out of the academic reform is added to the general knowledge area by trying to be consistent with
the compulsory subjects; in addition, we compressed the intellectual qualities and introduced 5 values in the value quality

                General knowledge                             Values to                                 Thinking skills
                                                               foster                                    and abilities
        Basic Math                                             FREEDOM                   Capacity to identif y, propose, and solve
        Globalization & cultures                                JUSTICIE                 Capacity to communicate in an oral and
        Critical issues of the contemporary                      TRUTH                   written way in Spanish and in English
                                                                                         Capacity to work as a team based on
        world                                                   BEAUTY
                                                                                         cooperation and collaboration
        Sustainability and environment                           GOOD                    Capacity to take decisions by assuming an
        Economic thinking                                    SPIRITUALITY                intelligent and human leadership
                                                                                         Development of an entrepreneurial spirit
        Scientif ic thinking                                                             based on creativity, innovation, and
        Historical development of humanity                                               initiative

 We can consider this profile as summarized. For example, in case of values, is possible to add the virtues and qualities that
  stem f rom the system of values such as: honesty, responsibility, respect, etc. The same situation applies to the abilities and
Profile & duties of the CETYS professor                                                                                             44
     << Back to Index

             The style and unique culture of CETYS are distinguished by the search of a harmonic development between the scientific -

                                  technical and the value-cultural with levels of excellence always at the service of the person and society.

                                                                                                                      The Mission of CETYS

For the f aculty performance activities, it is the purpose of CETYS University to have the prof essor that combines the
f ollowing f undamental elements:

   Institutional Commitment: A coherent acceptance and experience by the prof essor of the philosophy and
     humanism that the Mission and the Vision of CETYS embraces.
   Character & Development: Qualities or personal characteristics of the prof essor founded in moral principles
     and that are coherent with the institution’s philosophy.
   Responsibility & Commitment: Total disposition f rom the prof essor to behave with responsibility and integrity
     in all his/her f unctions.
   Knowledge: Accumulation of general inf ormation and in the specialization area.
   Ability & Teaching Skill: Group of knowledge and skills that a prof essor has to properly and eff iciently carry out
     the educational process that the CETYS education requires:                            Knowledge: pedagogical, educational
     psychology, and curricular design.
Profile & duties of the CETYS professor 45
  << Back to Index

        SKILLS FOR:

 I.   Awakening the motivation towards study.
 II.  Communicating appropriately.
 III. Leading group of students.
 IV.  Guiding students.
 V.   Promoting educational activities that f oster humanism and culture in general.
 VI.  Carry out activities that link acquired learning by his/her students in the classroom with real situations of company
      and surrounding organizations.
 VII. Administering courses.
 VIII. Innovating in teaching.
 IX. Facilitate learning so the student learns to learn.
 X. Carrying out and promoting research.
 XI. Promoting culture and quality.
 XII. Using the modern means and tools of information technology to improve the level of learning of the students; it is
      essential the handling of the “blackboard” inf ormation technology platform if the prof essor is going to give classes
      to students studying any of the f irst 5 semesters of their undergraduate degree.

 Curriculum: The f ollowing f actors are specif ically considered:
 I. Academic degree.
 II. Academic degree in education.
 III. English
 IV. Prof essional experience.
 V. Teaching experience.
 VI. Carried out research.
 VII. Publications.
 VIII. Didactical update.
 IX. Update in his/her specialization.
 X. Academic awards.
Profile & duties of the CETYS professor 46
     << Back to Index

CETYS’ calling, understood as the way to reach its own Mission, boils down to the actions and the teaching processes, research,
 and the extension of culture through which it wants to develop persons of character with a solid culture and a scientific quality

                                                                                                           Mission CETYS Today

Faculty and their pedagogical duties before the educational model

Like we can see in the previous chapters, the educational practice lived in the classrooms of CETYS University is
supported in two big aspects. The f irst one is of a philosophical nature: the MISSION; the institution’s development
purpose is expressed in it. The second one, of pedagogical nature, is its educational model which it is conceived
starting f rom f ive principles: learn knowledge, learn skills and abilities, learn to learn, learn to coexist, and learn to
be well.

These model principles take us to revaluate learning as the nodal part of education development, and this doesn’t
mean, whatsoever, that the CETYS’ f aculty loses legitimacy or working spaces in the classroom. As a matter of
f act, to center an educational process in learning implies a better and bigger holistic preparation on behalf of
the prof essor as one can see in the f ollowing statements:

The CE TYS humanistic development rests in three essential values: a. to demand itself the better knowledge –
the most solid one and the f rontier knowledge- b. generate-empower in the student the best skills; c. to carry out
the latter with the greatest possible f ondness, affection, and passion.

The substantial value of the educational process is in learning.
    Faculty and their pedagogical duties                                                                             47
     << Back to Index

    There is a Master’s degree Syllabus prepared by a group of expert f aculty that has 4 essential ingredients:
    learning outcomes, thematic units, learning strategies for both inside and outside of classroom, and evaluation
    resources and instruments. Faculty f rom CETYS must be prepared to recognize, understand, and apply the
    syllabus that is submitted to him/her. The learning outcomes cannot change as well as the thematic units. The
    strategies can be applied or he/she can come up with some of his/her own that promote the educational model
    centered in the one who learns. By the same token, and by the inherent conditions of the evaluation programs, at
    the end of the semester he/she must submit to his/her coordinator a report of the changes he/she made to his/her
•   The Syllabi that we allude to explicitly handle empowerment of certain skills: of critical thinking, of relationship, of
    summary of observation, of analysis, of search, and the creation of new knowledge. In addition, it points out in a
    clear way the manners, resources, and activities through which such skills will be developed. In summary, the
    syllabi try to empower three aspects of human learning: knowledge, skills and abilities, and the attitudes and
•   The CETYS prof essor should not lose sight that in the classroom, order, discipline, punctuality, and honesty are
    important values, but he/she should not forget to create surroundings so that dialogue, discussion, openness, and
    tolerance can be f ostered.
•   Given the curricular structure, the prof essor must locate the subject both in a vertical plane (sense and reason
    must be a subject within its area) as well as a horizontal one (the role of the subject in the context with other
•   In the academic relationship of the prof essor with the student two things are f undamental: knowledge and the way
    the student appropriates that knowledge. In this sense, the prof essor must be aware that the subjects must end
    with products; this means that the student must have information, must know where to look for more information,
    and must know how to apply it. This is the perspective that the syllabi are oriented to.
•   As we saw in previous pages, the student’s prof ile is an integrator. In that dimension, the demand f or the
    prof essor is to design a working methodology where we can see more than one pedagogical resource.
•   Finally, as part of the activities of a humanistic f aculty, is necessary to emphasize that in education there is no
    revenges, there are lessons and second opportunities to be better.
                   Academic freedom                                                                                             48
                << Back to Index

The purpose of this document is to def ine the position of CETYS University regarding the academic f reedom of Faculty,
Researchers, and Academic Staff . All the norms pointed out stem f rom three f undamental documents in the Institution:
The Mission of CETYS, The General Statute of the CETYS University System, and The Educational Model of CETYS;
this is why all the activities carried out by Faculty, Researchers, and Academic Staff are dependent to the principles,
ideas, and aspirations pointed out in them.

It is very important for CETYS to def ine, publish, and promote its position regarding academic f reedom and the
procedures to apply it, and to establish that everything related to them is carried out under the search of the common
good under the ideas established in the Mission of CETYS about the creation of social wellbeing and not to promote the
personal interests of Faculty, Researchers, and Academic Staff; we’re not also looking for the benef it of the institution as
such. The search for the common good implies academic and research f reedom, and its f ree exposition in the search f or

Academic f reedom is essential for the these purposes, f reedom in research is f undamental for the search for truth, and
academic f reedom is f undamental regarding the learning-teaching process for protecting the rights of the prof essor and
the student.
               Academic freedom                                                                                            49
           << Back to Index

    The principles of Academic Freedom:

•   Faculty has the liberty to do research and to publish the results of their research as long they carry out with the
    proper results their teaching and institution collaboration academic obligations. In all the cases the research
    projects must be according to the Guiding Plan and to the Research Institutional Plan. The research that
    generates prof its should be based in an understanding or agreement between the researcher and the CETYS’

•   Faculty has the right to be f ree in the classroom to discuss the topics included in the official syllabus, but they
    should be very caref ul not to include in their class material or controversial topics which do not have anything to
    do with his/her subject. The limitations to academic f reedom due to handling religious or political topics should
    be clearly def ined in writing at the time of their hiring or bef ore the start of the corresponding course.

•   Faculty, Researchers, and Staff are citizens that are members of an occupation dedicated to education,
    research, or the Academic Management. When they talk or write like citizens they should not be censured by
    the institution, but they should be aware that their special position in the community imposes special
    responsibilities and obligations. They should bear in mind that the public could judge their occupation and/or
    research by their opinions; therefore, they must always be precise, carry out their prof ession in moderation,
    show respect by other’s opinions, and to do all the efforts to point out and be clear that they are not talking on
    behalf of CETYS.
Essential aspects in managing a course 50
     << Back to Index

          CETYS will be more CETYS while better persons contribute to develop individuals so it can better comply with the society that it
                                              serves; the best strategy is to make itself an institution able to reach every day in a better
                                                                                      way its purposes in the achievement of its Mission.

                                                                                                                     Mission CETYS Today

    In the school calendar there are certain periods to report grades to the Student Services; they represent a minimum
    limit to apply a course evaluation. We mean by this that the prof essor has the total f reedom to apply all the exams or
    other assessment methods such as essays, research, reports, etcetera that he/she deems necessary during the
    semester having in mind the application of a permanent evaluation that must lead to an opportune f eedback directed
    to the educational excellence achievement.

    The total responsibility of the grade falls on the professor. It is recommended that the grade is not considered as
    a simple numeric data, but it is requested that the total academic activity of the student regarding the class is
    analyzed. This criteria must prevail above all when determining the f inal grade; where as a matter of f act, what must
    be decided is whether the student acquired and exercised the required skills and abilities to continue with the
    f ollowing course, or if the student must repeat the subject in question.

    In regards to assessment we must consider the following aspects:
•    The off icial grading scale is of 50 failing and 70 to 100 approved. The prof essor can use the scale that he/she
     deems convenient for his/her personal records, but at the time of reporting grades he/she should use the institutional
     of f icial scales.

•   The periods for reporting grades to Student Services are intermediate, f inal (in the Undergraduate level case the f inal
    exam is called semester exam, in Graduate level is f our-month exam; in addition, in this last level it is the only type of
    evaluation there is), and extemporary exams (only for Undergraduate level). In the intermediate period we try to
    evaluate what up to that moment has been given by using the assessment criteria before mentioned. This period does
    not necessarily imply that an exam must be applied. Here, the only thing asked for is the assignment of a grade with a
    realistic base.
               Essential aspects in managing a course 51
                   << Back to Index

             A f inal exam should be taken. Under no circumstance the student will be exempt f rom taking the exam.
Semester     The student who has not exceeded the f ollowing limit of absences, in weekly class hours, will have the right to take it:
Evaluation                                                               HOURS PER WEEK
             PROGRAM                                                  2        3            4         5

             UNDERGRADUATE            (18%)                            6          9          12         15

             GRADUATE                 (20%)                            -          -          -           9

             The extemporary exam period is subject to the f ollowing:
               •The exam should be in writing.

              •It must include all the topics of the subject.

              •The students that can take it will be the ones that have attended at least 60% of the classes if they are
              undergraduate degree students.

              •There will be no authorization of extemporary exams for those subjects that due to their nature they require of
              special essays or some other type of requirements according to the rules and regulations.

              •There is a maximum of two times to take an extemporary exam of the same subject in the undergraduate degree

              •More detailed information about the extemporary exams can be found in the corresponding student rules and

             In case there is a mistake in assigning a grade, it could be modified by the prof essor within the next three working days
             f rom the day that the grade was published by Student Services.
             On the other hand, when a student is caught cheating on any type of exam, the situation must be reported to the
             corresponding School Director so it can go on record in the student’s file, and that will be considered a f ailed subject.
             (According to the rules and regulations, when a student accumulates 3 reports of this kind he/she will be discharged
             f rom the Institution).
      Essential aspects in managing a course 52
           << Back to Index

    Punctuality & attendance

    CETYS University considers that punctuality and attendance are f undamental elements for the good performance of all
    its f aculty, administrative, and service activities because its absence brings forth negative situations to the value and
    intellectual qualities assigned in the Mission of CETYS University and in the Alumnus Prof ile.

    In the particular case of the classes, it is of the outmost importance because the loss of time in a limited activity for
    short periods of time, the disturbances started by the students that prevent the correct development of a class in the
    neighboring classrooms, and the lack of commitment acquired by CETYS University before the community means that
    we are f alling back in our educational task. For CE TYS University unpunctuality is not only the late initiation of a class,
    but it is also considered as lack of punctuality when a class ends early.
    Regarding attendance it is worth mentioning the f ollowing:

•   In case that for some reason the prof essor cannot be present to give a class, he/she should send a substitute as long
    as the Department Director agrees both with the substitute and the f requency of the absences.
•   If the prof essor has the extremely urgent and unavoidable need of being absent due to a long trip or illness, he/she
    should communicate it as soon as possible to the Department Director so he/she can take the measures that he/she
    deems convenient.
•   When the prof essor hasn’t gotten a substitute or has not informed of his/her absence, he/she will be able, as a last
    resource, to replace the lost classes as long as the group of students agrees on the day and time when the replacement
    will be carried out.

    Once the classes have been replaced he/she should notif y it to the Department Director so he/she can cancel the
    absences f rom the prof essor.

    Regarding the student’s punctuality and attendance, CETYS University submits a provisional list before starting classes.
    If for some reason the prof essor doesn’t have that list, he/she should pick it up in the Director of his/her School before
    the f irst class. Later on he/she will be given the def inite list.
 Essential aspects in managing a course 53
      << Back to Index

The prof essor should update the list to verif y the student’s attendance at the start of each and every one of the
classes, and the f ollowing rules shall be observed:

        Delays are no diff erent than absences, this means that if the student is present at the time the
 a)     attendance list is taken, he/she is present; if he/she is not there, he/she is absent. The strictness of this
        rule is conditioned to the prof essor’s criterion as f ar as if the delay occurred in the time taken f or the
        attendance list, if it happens eventually, or if it is successively repeated.

        Regarding the absences, the prof essor should apply the rule in the following way: “The absences will
        not be able to be nullif ied f or any reason.”

Lastly, it is important to highlight that the student will only wait 15 minutes for the prof essor’s arrival; when that
time went by the student will be able to leave, and the prof essor shall not give an official class nor will give an
absence to the students that had lef t.

        of the list points out the period that they have to be submitted to Student Services. If the
        professor doesn’t submit them during such period, it will also be considered as a lack
        of punctuality and attendance. In addition, it affects on submitting late the report cards to
        the parents.
                Faculty Evaluation and Compensation System                                                                                  54
            << Back to Index

      CETYS shares, accepts, and clearly explains the authentic values of the community that gave it its being and which it serves.
    This is why CETYS is defined as a Mexican Institution. On the other hand, by being a university it has the demand to share wi th
               other cultures: to give and to receive will allow it to carry out a better synthesis in a universal and wider perspective.

                                                                                                             The Mission CETYS Today

    This system is formed starting f rom a work done by f aculty and administrative staff coordinated by the
    Educational Department, and it is made up by three subsystems:

                                                           INSTITUTIONAL                         PROFESIONAL
                                                                TASK                             DEVELOPMENT
                      ASSESSMENT                            ASSESSMENT                            ASSESSMENT

I.Faculty Assessment Subsystem : is the one with which the tas ks of the f ull time f aculty, part time prof essors,
and adjunct prof essors get evaluated. With this subsystem they can get up to 60 points which equal 60% f or the f ull
time f aculty and part time prof essors, and f or the adjunct prof essors is equal to 100%.

•Institutional Task Subsystem: is the one with which the f ull time f aculty and part time prof essors get evaluated
in academic – administrative activities stemmed f rom the 2010 Plan. With this subsystem they can get up to 20

•Professional Development Subsystem : is the one with which the academic – prof essional development of the
f ull time f aculty and part time f aculty get evaluated according to the Faculty Holistic Development Strengthening
Program that is derived f rom the 2010 Plan. With this subsystem they can get up to 20 points.
        Faculty Evaluation and Compensation System                                                              55
       << Back to Index

Next, each one of the subsystems is described:

l. Faculty Assessment Subsystem

This is the most important subsystem because it touches those aspects ref erred to the work in the classroom;
this means the task of teaching, and is made up of the f ollowing f actors:

              Course                                Learning                         Evaluation
             planning                              facilitation
       Faculty Evaluation and Compensation System
    << Back to Index

    II. Institutional Tasks Subsystem

    This subsystem implies a semester evaluation of the f ull time f aculty activities and part time prof essor by mutual
    consent with the Department Director trying to cover at least one of the f ollowing f actors:

•   Projects and strategic plans.
•   Design and development of new educational services.
•   Organization of academic events.
•   Continuous improvement process and projects.
•   Resource f unding.
•   Certif ication and accreditation.
•   Support in f unctional areas.
•   Institution representation.

    III. Professional Development Subsystem

    This subsystem implies a semester planning of the f ull time f aculty and part time prof essor by mutual consent with the
    Department Director trying to cover at least one of the f ollowing f actors:

•   Academic degree.
•   Continuous f aculty development.
•   Prof essional and f aculty research.
•   Continuous prof essional development.
•   Command of the English language.
•   Publications in the prof essional and teaching realm.
                       Faculty essential questions                                                                                 57
                    << Back to Index

What are those simple questions that a prof essional makes when he/she f or the f irst time joins CETYS to teach a class in
some of the undergraduate degrees being of f ered?
Next, we let you know the 15 questions we consider the most f requent ones. If you have read this Prof essor’s Manual
topic by topic, you would surely have ans wers f or several of them; other answers you will f ind in the remaining of this text.
We ask you to write the answers, and if you don’t know some of them go to the Department Director that has hired you
and ask him/her to give you an answer.

     (1) When and where must I submit my documentation for hiring

     (2) When and where can I get paid?

     (3) How can I have access to Internet and to an E-mail address?

     (4) What is the structure and format of my syllabus?

     (5) What do I need for consulting, revising, and requesting books from
     the library?

     (6) What can I do to request audiovisual equipment, copy service,
     and support material for my course?

     (7) What can I do to fill the partial and final report card? What are the
     minimum approval grade and the maximum one?
                     Faculty essential questions                                58
                  << Back to Index

(8) What do I need to do to get or to request supports for activities with my
students such as visiting companies, study visits, essay presentations, etc?
What kind of supports can I ask for?

(9) When and where must I submit the partial grades and the final report
card of my courses? Can I change grades? Am I involved in the
extemporary exams?

(10) What do I need to do when I cannot give a class at the Campus? How
many times am I allowed to be absent?

(11) Do I have the right to know my performance evaluation? What do I
need to do to know it?

(12) How can I apply the rules and regulations regarding cases of cheating,
indiscipline, and constant absenteeism from students?

(13) How can I improve my methods and working skills in the classroom?
Who can give me and advice regarding this?

(14) Where and under what circumstances can I give advice to the
students that request it?

(15) In what academia events can I participate? How many meetings do I
have to attend throughout a semester?

(16) Am I obligated to use the Blackboard educational platform in all of my
subjects? Who can provide training in the handling of this tool?
    Supports to the educational process 59
      << Back to Index

    CETYS reasserts primacy of Ethics over Technology: Technology at man’s and society’s service.
                                            Faculty Development Program.

    With the purpose of fostering f aculty’s holistic improvement, CETYS University has a Faculty Development and
    Holistic Education Program whose development areas are:
     A. Faculty training
     B. Prof essional development and updating
     C. Human and cultural development
     D. Health and sports
    The general program detailed below tries to serve as a guide so each one of the Campus can pick and prepare a
    specif ic f aculty holistic development program.

    A. FACULTY TRAI NING. It is understood as the set of actions that take a CETYS prof essor to understand, to
    improve, and to commit to his/her educational practice. Given the institution’s educational model, all the effort f rom
    the area should be headed towards the comprehension and development of skills in the learning centered model.
    The array of actions is the f ollowing:
•   Induction to philosophy and the CETYS educational model. This course is carried out at the beginning of each
    semester, especially f or newly admitted prof essors of undergraduate degree level. As an institutional action, the
    presence of newly admitted prof essors is compulsory.
•   Curricular Redesign Project. Training in the standardized and centralized syllabi. This is a program that has as its
    purpose to systematize work in the design and operation of the syllabi on each one of the undergraduate degree
    levels. This implies training to a special f aculty team so they can reproduce work with the rest of the undergraduate
    degree f aculty.
   Supports to the educational process 60
      << Back to Index

3. Certificate Program on Education Centered on Learning. This program is off ered to all the undergraduate
   degree level f aculty of the three campi. There is a group in Mexicali, another one in Tijuana, and one more in
   Ensenada. Its purpose is to train f aculty to f ace the changes that the institution’s academic ref orm brings.

4. Master’s degree in education. This program started in the year 2004. It f ocuses in the educational paradigm
   centered on learning even though the name implies general type master’s degree. The Graduate Department
   has sought the program to be self -f inancing and it has opened spaces for institution f aculty and other
   institutions in the region. At this time, there are around 20 students that are part of the f aculty of CETYS.

5. Doctoral degree in Education and Values. This program started in 2006 and it focuses in preparing f aculty
   so he/she can deepen in this important f ield, both in the knowledge and the research f ield; in both cases
   according to the philosophy and the educational model of CETYS. In the f irst cohort the possibility opened that
   half of the group could be prof essors of CETYS, mainly as f ull time and part time f aculty, and the idea is to
   keep this percentage in f uture cohorts.

6. Boost program for the Use of Education Applied Technology. As part of one of the nuances education
   centered in learning, it is needed that we as f aculty enter into a systematic training process in the education
   applied technology. There are four courses that could be fostered in this program: use of blackboard, word,
   power point, and excel.

7. Short courses. These development strategies are necessary as long as they are linked to the results of the
   application of Faculty Compensation and Evaluation System (SERP in Spanish). Given the intention of
   operating the educational model of CETYS, we recommend courses in: planning a course, how to create
   learning situations, techniques and education resources centered in the one who learns, and alternate
   evaluation ways.
    Supports to the educational process 61
        << Back to Index


It is understood as the set of actions that take a CETYS prof essor to improve, increase, and update in the area
of knowledge where he/she was trained. Given the quality standards that the institution has set, is necessary
that every time more f aculty that give classes in the undergraduate degree levels of CETYS have a better
degree of level than the one they are working in; in addition, that they direct part of their working eff ort to the
research and of publication f ields.
CETYS has several academic programs that f aculty can study:
       1.          Master’s degree in the Administration & Business area.
       2.          Master’s degree in the Engineering area.
       3.          Master’s degree in the area of Psychology.
       4.          Doctoral degree in Administration.
       5.          Doctoral degree in Engineering.
       6.          Doctoral degree in Psychology.

The evaluation of personal projects to study a master’s degree or a doctoral degree outside the country. This is
an important action that has eff ects not only in quality increase of the academic programs offered, but in the
evaluation standards requested by the accrediting bodies such as FIMPES, ANUIES, and WAS C. Also, insof ar
as the possibility of each Campus it is recommended to promote this option.

Evaluation on research projects by participating in national and international conf erences and to publish written
work. This action is part of the f aculty constant updating. A criterion that must be followed so a CETYS prof essor
can be allowed to attend a conf erence or symposium is that he/she takes an essay to present it in this kind of
event, and that at a given time it could be published.
     Supports to the educational process 62
           << Back to Index


   This is a f undamental area in complying with the institution’s educational philosophy. It ref ers to the f aculty’s
   f ield of values and the spiritual and emotional development. Although the previous circles serve the cognitive
   part and the didactical abilities, the human and cultural development focuses towards the emotional part of the

1. Awareness-raising and recognition workshops of the system of values of CETYS. On December of 2003
   the design phase of the value system of CETYS was concluded. The responsible team of the Humanism Boost
   Program prepared a strategy so that the internal public of CETYS know and get committed with the system; it
   was approved by the President, and it’s been going on since 2004.
2. Stimulus of handling the English language, as part of integration to the development nuances of CETYS.

   This is an axle that completes the holistic education of a person. To take care of the body is considered
   essential f or the development of the other f aculties (cognitive and emotional).
  Supports to the educational process 63
         << Back to Index

Information Center

In addition to the traditional services of accessing the bibliographical collection, magazines, and banks of
information, the inf ormation center off ers support to the prof essor on the use and loan of equipment for the
support of his/her classes providing the prof essor with operation manuals and advice for the use of the following


Use of data base.                                            Slide Projector.
Microcomputer.                                               Videocassettes.
Projector.                                                  16 mm movie projector.
16 mm movie projector.                                       Video camera.
Tables f or projector.                                        Photo camera.
8 mm movie camera.                                           Television.
Controller slide projectors.                                  Amplif ier system.
Projector f or a computer.                                   Speaker

Also f aculty and the students have the availability of a big collection of movie videos, short courses,
documentaries, short movies, and conf erences about specialized topics, cultural, and of general interest;
likewise, it has the reception and recording or programs, courses, and conf erences broadcasted via satellite and
seen through the satellite disk f rom CETYS University, Mexicali Campus.
Supports to the educational process 64
<< Back to Index

    The services that the Inf ormation Center of f ers are:

    •   ID card of the Inf ormation Center.
    •   User’s guidance.
    •   On-line and manual catalog.
    •   Access to the catalog f rom your house.
    •   Access to other national and international Libraries via Internet.
    •   Consulting room.
    •   Reading room.
    •   Loan in the reading room.
    •   Reserve Loan.
    •   Take home book loan.
    •   Interlibrary loan.
    •   Newspaper and journal services.
    •   Inf ormation banks (CD ROM) within the f ollowing topics: Computer, Business, Multi-disciplinary.
    •   Study cubicles.
    •   Counseling cubicles.
    •   Audiovisual hall.
    •   Photocopy service.
    •   Counseling and inductions.
    •   Video library services.
    •   Daily news summary.
          Supports to the educational process 65
                << Back to Index

Next, we make a list of the laboratories that CETYS University has available for its f aculty and students. When a
prof essor wishes to use these resources, he/she should ask the Department Director so he/she can be advised and
he/she is put in contact with the corresponding laboratory responsible person.

                                                         MEXICALI                               TIJUANA              ENSE
    Computer                                                  **                                  **                    *
    Language                                                  **                                  **
    Chemistry                                                 **                                  **                    *
    Metallurgy                                                **
    Materials                                                 **
    Physics                                                   **                                  **                    *
    Electronics                                               **                                  **                    *
    Air conditioning                                          **
    Machinery and equipment                                   **
    Gessel Chamber                                                                                **
    Photography                                               **                                  **                    *
    Biology and health sciences
       Supports to the educational process 66
             << Back to Index


 There are several halls distributed in different areas of CETYS University destined for certain activities that because of
 their nature and equipment requirements cannot be carried out in the classroom. When the prof essor requires using a
 hall that we are showing below, he/she should talk to the Department Director so he/she can be helped and can make
 a reservation.

                                             MEXICALI                    TIJUANA                    ENSENADA
          Audiovisual Hall                         **                         **                          **
          Auditorium                               **
          Drawing Hall                             **                         **                          **
          Programming Hall                         **                         **                          **
          Arts and Craf ts Hall                    **
          Graduate Hall                            **                                                     **
          Multiple use Hall                        **                         **                          **
          Gymnasium                                **
          CAT                                      **
     Supports to the educational process 67
         << Back to Index

Faculty Holistic Development

There is a Faculty Holistic Development Center that has as an object to provide educational services to the
f aculty of the CETYS University System, and to provide the insight of the Educational Model through the
development of actions that provide dialogue and thought; this way fostering the collaborative work among
f aculty and between Campi.

The services are f or the entire f aculty that make up the CETYS University System; being f ull time or part time
f aculty, adjunct prof essors, and f rom the three educational levels. During the semester there will be an invitation
to participate in f aculty development programs and courses; besides of going to the department for supporting
f aculty work.
    Supports to the educational process 68
        << Back to Index

Vocational and educational guidance

We have a Student Development Center in each city, and where we centralize the student hiring and induction
f unctions, follow up program, and support for students with academic problems, vocational guidance, guidance,
student educational supports, outstanding student program, support for f aculty development optimization, and
help on personal problems. The Center services all levels in Tijuana and Ensenada, and in Mexicali there are
two departments: one f or High School and the second one f or the rest of the Institution.

In virtue of having f aculty of CETYS University, like in any other educational Institution, in permanent contact
with the students, we ask them to report to the corresponding undergraduate degree Director Department any
student they detect with a problem, so we can be in a position to guide them in f inding their solution.
                   General Organization Chart   69
<< Back to Index
           Directory                                                                             70
        << Back to Index

CETYS University System

Enrique C. Blancas de la Cruz            President

Dr. Marco A. Carrillo Maza              Vice President of Academic Af f airs

Arturo Alvarez Soto                     Vice President of Administrative Af f airs

Miguel SalinasYañez                     Dean of College of Engineering

Federico Sada De la Mora                Dean of College of Business and Management

Maria del Carmen Echeverria del Valle   Dean of School of Social Sciences and Humanities

Angel Montañez Aguilar                  Director of Educative Services

Jorge Rocha Yañez                       Director of Planning and Institutional Ef f ectiveness

Hector Vargas Garcia                    Director of Planning and Academic Ef f ectiveness

Jessica Ibarra Ramone                   Director of Educative Promotion and Development

Mario A. Dipp Nuñez                     Operational Director of Graduate Programs

Samuel Diaz Hermosillo                  Director of Extension and Continued Education

Carlos Garcia Alvarado                   Director of Institutional Advancement
               Directory                                                                      71
        << Back to Index

Ensenada Campus

Diana Esther Woolfolk Ruiz            Director
Carlos Moreno                         Internal Accounting and Payroll liaison
Jose Ceceña Liera                     Director of Administration and Finances
Patricia Hernandez Duarte             Internal Accounting liaison
Perla Josef ina Leon Bañuelos         Director of School Services
Luis Gonzalez Parra                   Director of Secondary Education
Francisco Gonzalez Lujano             Director of Academic Promotion
Ef rain Leree Rosales                 Director of Development and Promotion
Ricardo Flores V.                     Maintenance and Facilities Coordinator
Guadalupe Vega Montiel                Director of Extension, Linkage, and Graduate Programs
Dr. Scott Venezia Corral              Dean of School of Business and Management
Margarita Rubio Aguilar               Dean of School of Graphics Design
Erika Ma. Peña Olachea                Human Resources Coordinator
Elizabeth Mendez                      Student Services Secretary
Isis Espinoza V.                      Academic Promotion Secretary
Martha Escareño L.                    Secondary Education Secretary
Carlos Garcia Andrade                 Inf ormation Technology Coordinator
Luis Peralta                          Sports Coordinator
Hector Leon/ Patricia Corral Moreno   High School Prof essor
Wendy Navarro / Luis Montiel          Attention, Ref erencing, and Library
Amanda Valenzuela Badillo             Director of Library and Technical Programs
Maribel Rubio V.                      Director’s Assistant
Carmen Vazquez Gonzalez               Alumni Coordinator
Marcelo Peleaz Cortes                 Institutional Advancement Department
               Directory                                                                             72
       << Back to Index

Ensenada Campus

Ph.D. Isaac Azuz A.               Strategic Programs
Dr. Arturo Villavicencio          Prof essor, Researcher, and Dean of the School of Accounting and
Carlos A. Gonzalez Campos         Academic Director and Dean of School of Engineering
Socorro Lomeli                    Academic Linkage
Lydia Covarrubias                 Prof essor of Business and Management
Luis Aguirre L.                   Systems Coordinator
Marinne Azuela Sanchez            Personalized Registration Program
Oliver Quintero                   International Programs
Dr. Carlos A. Fuentes Hernandez   Electronic and Engineering Department Coordinator
Monica Villa                      Accounts Receivable Coordinator
Gustavo Gil Gonzalez Fernandez    Student Development Center Coordinator
Areli Azuela                      Continued Education Coordinator
Marcela Rodriguez                 Higher Education Secretary
Damaso Ruiz Gonzalez               Academic Operation
Alejandra Serrano                  Cashier and Attention to Suppliers
Carmen Vazquez                     Alumni Coordinator
Maria Elena Esquer                Graduate Programs Administrative Assistant
Yasmin Avila S.                   Marketing Assistant
Marisela Carrillo                  High School Prof essor
Isabel Valdes                      High School Prof essor
Estela Reyes                      Language Center Coordinator
Miguel Angel Ventura              Student Af f airs
Luisa Rosas                       Engineering Accreditation Coordinator
           Directory                                                                        73
        << Back to Index

Mexicali Campus

Sergio Rebollar McDonough      Director
Ma. Elena Preciado Moreno      Director of Administration and Finances
Norma Valle Olguin             Director of Human Resources
Rocio Orozco Vazquez           Director of Net Worth
Hector Velez Garcia            Director of Accounting and Inf rastructure
Fidencio Medina Hernandez       Director of General Services and Facilities
Jorge Barraza Avitia           Director of Academic Services
Sergio Jimenez Molinares        Director of Student Services
Elba E. Santaella Martinez     Director of International Af f airs
Marco A. Peña Luna             Director de Inf ormation Technology and Telecommunications
Armando Robles Reyes            Director of Inf ormation Center
Juan Antonio Ortiz Peraza       Director of Institutional Advancement
Juan Rivera Yañez              Director of Alumni Relations
Maria Eugenia Espino Aguilar   Director Secondary Education
Samuel Diaz Hermosillo          Director of Extension and Continued Education
Francisco Velez Torres         Director of Continued Education
Rosa Mendoza Gutierrez         Technician Coordinator
Jose Luis Arroyo Pelayo         Linkage Director
Jose Luis Sanchez Alcantar     Director of the Language Center
            Directory                                                                               74
       << Back to Index
Mexicali Campus

Francisco J. Chavez Lopez                 Director of Academic Operation
Dr. Helia Cantellano Gutierrez            Dean of the School of Business and Management
Mauro A.Chavez Lopez                      Dean of the School of Engineering
Luis F. Oviedo Villavicencio               Accounting Academic Degree Coordinator
Ernesto Montaño Rodriguez                  Marketing Academic Degree Coordinator
Saida Perez Cordova                       International Business Academic Degree Coordinator
Maciel Garcia Fuentes                     Business Administration Coordinator
Dania Licea Berduzco                      Digital Graphics Design Academic Degree Coordinator
Joaquin E. Castillo Cardenas              Digital Graphics Design Academic Degree Coordinator
Ma. Luisa Walther Cuevas                   School of Law Coordinator
Bernardo Valadez Rivera                   Mechanics Academic Degree Coordinator
Cesar Barraza Montoya                     Industrial Engineering Academic Degree Coordinator
Cristobal Capiz Gomez                     Mecatronic, Electronic, and Cybernetics Academic Degree
Guillermo Cheang Leon                     Computer Sciences Academic Degree Coordinator
Patricia Saracho Becerra                  Psychology Academic Degree Coordinator
Edgar Alonso Jimenez Soto                 Faculty Holistic Development Coordinator

High School academic area coordinators:
Jose Luis Romero Sanchez                  Biological Chemistry Sciences
Ernesto Sanchez Valenzuela                Physics Mathematics Sciences
Patricia Pacho Ruiz                       Social Historical Department Coordinator
Claudia Ceballos Bernal                   Educational Psychologist
Patricia Vela Meza                        Humanities and Sciences Department
Jose Mendoza Retamoza                     General and Bilingual High School Academic Coordinator
           Directory                                                                             75
        << Back to Index

Tijuana Campus

Dr. Adriana Mendiolea Martinez       Director
Francisco Martinez Gonzalez         International Programs Coordinator

Alejandra Gabriela Guerrero Amaro   Director of Administration and Finances
Fatima Rodriguez Cavazos            Human Resources Coordinator
Ma. Antonieta Sanchez Arias         Credit and Collection Coordinator
Patricia Fong Bastidas              Net Worth and Purchasing Coordinator
Jorge Garcta Ruiz                   Director of General Services and Facilities

Daniel Moctezuma Canchola           Director of Inf ormation Technology and Telecommunications
Brizna Rodriguez Velarde            Systems Coordinator
Mario Alberto Hernandez Catalan     Technical Support Coordinator
Raul Cervantes Lomeli               Network Services Coordinator
Jonathan Levi Ortega Bañuelos       Educative Technology Coordinator

Jessica Ibarra Ramonet              Director of Promotion and Development
Imelda Vega Subia                   Academic Promotion Coordinator
Angela Arroyo                        Public Relations and Communications Coordinator
Dulce Gutierrez Caldiño             Telemarketing Operations Center Coordinator

Brenda Yanina Rubio Bojorquez       Institutional Advancement Director
Marilu Castro Lizola                Productive Events Coordinator
Pedro Antonio Hernandez Flores      Special Projects Coordinator
           Directory                                                                            76
         << Back to Index

Tijuana Campus

Gustavo Gil Gonzalez Fernandez        Director of Academic Operation
Enrique Perez Santana                 Director of Accounting, Administration, and Business
Roberto Salas Corrales                Director of Engineering
Jose Guadalupe Hernandez Vargas       Director of School of Psychology
Alf redo Estrada Caravantes           Director of the School of Law
Jose Luis Bonilla Esquivel            Humanities Coordinator
Raquel Espinoza Alvarez               Language Center Coordinator
Adriana Lopez Bañuelos                Faculty Holistic Development Coordinator
Dr. Maria Lourdes Gutierrez Guevara   Psychological Guidance and Attention Center Coordinator
Rosa Sumaya Tostado                   Taxpayer Contribution Services Coordinator
Manuel Herrera Peña                   Director of Student Services
Ivonne Valenzuela Arballo             Student Lif e Coordinator
Erick David Macip Marinez             Impulsa Coordinator
Francisco Trinidad Cuevas Diaz        Sports Coordinator
Yave Lobsang Castellanos Villanueva   Cultural Af f airs Coordinator
Gustavo Gil Gonzalez Fernandez        Student Development Center Coordinator
Marco Antonio Ramirez Balbuena        Statistics and Evaluation Coordinator
Elizdath Peña Vela                    Social Service Coordinator
Sergio Octavio Cardenas Flores        Linkage and Extension Director
Mirna Cavazos Sierra                  Continued Education Coordinator
Raul Rodriguez Gonzalez               Director of Library and Inf ormation Center
Zaida Arlene Estrada Ramirez          Services Coordinator
            Directory                                                        77
        << Back to Index

Tijuana Campus

Arturo Osbaldo Ponce Wilson    High School Director
Paulina Bueno                  International Baccalaureate Coordinator
Dr. Margarita Bueno Avalos      Educational Psychologist Coordinator
Hajasya Maray Romero Escobar    Community Development and C. A. S. ???
Luis Hugo Perez Estrada         Humanities Coordinator
Paula Helu Fernandez            English Coordinator
Paulina Bueno Gutierrez         Chemistry -Biological Area Coordinator
Margarita Bahena Perez          Social-Historical Area Coordinator
Cecilia Hernandez Vazquez       Physics -Mathematics Area Coordinator
Eliseo Mendoza Ortiz            Inf ormation Technology Coordinator
Zef erino Mauricio Jimenez       Graduate Programs Operational Coordinator
   Directory                                               78
<< Back to Index


                   Camino Microondas s/n Colonia Moderna
                            Apartado postal 2727
                     Tel. (01 646) 174-42-20 / 4-42-22
                           Fax. (91 646) 174-42-44


                     Calzada CETYS s/n Colonia Rivera
                            Apartado Postal 3-797
                     PO Box 2808 Calexico, Ca. 92231
                     PO Box 8513 Calexico, Ca. 92231
                     Tel. (01 686) 567-37-00 y 67-37-35
                            Fax. (01 686) 565-02-41


                      Av. CETYS Universidad s/n Fracc.
                             El Lago C.P. 22550
                          Apartado Postal 4012
                           Tel. (01 664) 903-1800
                           Fax. (01 664) 903-1801

Shared By:
Description: Government and Sales Engineer and Mexico and Bilingual and Resume document sample