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Global Eyewear Market: Focus on Contact Lenses & Sunglasses

Description:    In the worldwide contact lens market, North America is the largest market but it is also growing at
                the slowest rate. North America is followed by Europe and Asia-Pacific, with the Asia-Pacific region
                experiencing the most rapid growth rate. Major eyewear players are targeting emerging markets
                such as India and China. Italian companies like Safilo Group and Luxottica Group, and US-based
                Viva International Group are entering emerging markets in Asia.

                The demand for varifocals (compared to bifocals) is increasing, even though varifocals are four
                times as expensive as single vision lenses. The transition to disposable contact lenses and the
                demand of specialty lenses is also driving market growth. Another key trend is that individuals over
                the age of 50-55 are larger users of photochromatic lenses in comparison to younger users.

                The worldwide sunglasses market is usually segmented by price and function and the two major
                price segments are premium and value. The premium segment is growing rapidly in comparison to
                the value segment.

                With consumers treating sunglasses as their fashion statement, eyewear designers are focusing on
                bright, multi-colored and bejeweled designs of sunglasses. Different designs of sunglasses are
                being developed for office, casual wear, party wear or beach wear.

                The overall contact lens industry is quite fragmented, comprising of eye care practitioners, mass
                merchandisers and direct marketers, with eye care practitioners having the largest share of the
                retail market. Direct marketers of contact lenses usually conduct sales via the Internet. 1 800
                Contacts is the largest player in the US followed by Coastal Contacts and Visiondirect.

                This report analyzes the eyewear market in the US, UK and Germany, besides providing an overall
                view of the worldwide market. The report provides an in-depth analysis of the contact lens and
                sunglass segments of the global eyewear market. It also profiles the major retailers and
                manufacturers, with a discussion of their key business strategies. Finally, the report also analyzes
                the major trends prevalent in the eyewear market.

Contents:       1. Introduction
                Corrective Lenses
                Contact Lenses

                2. Market Overview
                2.1 Global Eyewear Market
                Worldwide Market Value

                2.2 Contact Lens Market
                Worldwide Contact Lens Market Value
                Contact Lens Market Opportunity
                Regional Markets
                US/American Market
                Germany – Potential Opportunity
                UK Contact Lens Market

                2.3 Sunglasses Market
                Worldwide Sunglasses Market
                US Sunglasses Market
                European Sunglasses Market

                3. Competitive Landscape
                Contact Lens – Worldwide Retail Market
Contact Lens Manufacturers
Market Share
Market Growth
German Market
UK Market

4. Market Trends
4.1 Varifocals to Replace Bifocal Lenses
4.2 Underpenetration in Emerging Markets
4.3 Move to Photochromatic Lenses
4.4 Eye/Lens Care Market
4.5 Eyewear Demographics in US
4.6 High Growth Potential of Indian Market

5. Company Profiles

5.1 Luxottica Group
Business Strategies
Strategic Acquisitions
Distribution Strategy
Focus on International Expansion

5.2 Safilo Group
Business Strategies
Distribution Strategy
R&D Strategy
Restructuring Plan

5.3 Coastal Contacts
Business Strategies
Focused Branding
Direct-to-Consumer Prescription Eyewear Launch
Restructuring Strategy

5.4 1 800 Contacts
Significant Developments
Partnership with Wal-Mart

5.5 Vistakon
Significant Developments
Introduction of Acuvue Oasys Contact Lenses
Acuminder Facebook Application

5.6 Ciba Vision
Significant Developments
Introduction of New Air Optix Contact Lenses
Introduction of New Corporate Identity Including New Logo
Increase of Manufacturing Capacity

5.7 Bausch & Lomb
Significant Developments
Introduction of Crystalens HD Accommodating Intraocular Lens
FDA Approval of Akreos Advanced Optics Aspheric Lens
Refractive Surgery Joint Venture with 20/10 Perfect Vision

List of Tables
            Global Contact Lens Market by Segment (2006-10E)
            Global Contact Lens Market by Geography (2006-10E)
            Global Contact Lens Market by Manufacturer (2006-10E)
            Regional Contact Lens Market by Segment (2006-10E)
            Global Contact Lens Market Growth (2006-10E)
            UK Market for Optical Goods and Services (2003-07)
            UK Spectacles Market by Type of Lens (2007)
            Number of Contact Lens Wearers in UK (2003-07)
            Worldwide Contact Lens Market Share (2005-09E)
            Worldwide Contact Lens Market Growth by Manufacturer (2005-09E)
            US Eye/Lens Care Solutions Market Share by Value (2007)
            US Eye/Lens Care Solutions Market Share by Volume (2007)
            Luxottica Group Retail Chains Worldwide (2006-07)
            Safilo Group Revenue Breakdown by Product/Region (2007-08)
            Coastal Contacts Financial Summary (2007-08)

            List of Charts
            Categorization of Corrective Lenses
            Categorization of Contact Lenses
            Worldwide Eyewear Wholesale Market (2006-08)
            Worldwide Contact Lens Market by Region (2006)
            Soft Contact Lens – CAGR by Region (2006-11)
            Penetration of Contact Lens by Region (2007)
            Share of People Wearing Glasses in Germany
            US Sunglasses Market by Value & Volume (2006)
            Worldwide Sunglasses Market by Value (2006)
            Worldwide Sunglasses Market by Volume (2006)
            Worldwide Sunglasses Market by Export Volume (2006)
            Worldwide Sunglasses Market by Export Value (2006)
            European Sunglasses Market by Volume (2006)
            Contact Lenses - German Market Share (2007)
            Prescription Eyewear Wearers as % of Population by Region (2007)
            % of Lenses Purchased with Photochromatic Coating by Age Group (2007)
            US Eyeglass Wearers by Age Group (2007)
            US Eyeglass Wearers by Income Group (2006–07)
            US Eyeglass Sales by Type of Lens (2007–08)

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