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					Ghana’s Agribusiness
   Mission 2007
     to the UK


                       1
    Ghana’s Agribusiness Mission 2007
                to UK
         Kojo Blankson-Wilson

• QA/Technical Manager, Leckford Estate-
  Waitrose Farm
• Lead Consultant, Eden Agric
  Consultancy Services
              Presents
                                        2
 Ghana’s Agribusiness Mission 2007
           to the UK

An Overview of the UK
Technical Requirements
 & Marketing Standards
    for Fruits and
      Vegetables
                                     3
 Food Safety & Product Quality
• Current trends in the fresh produce retailing,
  regulatory frame works and the EU legislation may
  be seen as a hindrance to growers and exporters in the
  developing countries e.g. Ghana, but…..
• Attaining the required standards Must be seen as a
  marketing tool to enter and establish long-term trade
  with the UK & EU Retailers and Supermarkets.


                                                       4
   Food Safety & Product Quality
FACT
• The UK currently imports about 0.78m metric
  tonnes of fruits and vegetables from Africa at
  £495m or $990m . Trend from 1998 to 2005
  indicate a steady growth of 1.1% p.a.
• The six key players are S. Africa (47%), Egypt
  (12%) Morocco(8%), Kenya (4%), Ivory Coast
  (4%) and others (5%).
(Source HMRC & DEFRA 2005)
                                               5
 Food Safety & Product Quality
UK Food Safety Requirements:
FACT
• Implementation of Hazard Analysis of Critical Control Points
  (HACCP) and Good Agricultural Practices (GAP) for primary
  producers to ensure:
• Safe levels of residual Pesticides in the products (MRLs);
  {Food Safety Act 1990, EFSA Reg. (EC) No.178/2002}
• Free of Physical Contamination; e.g. soil, insects, debris etc.
• Acceptable levels of Microbiological Contamination (total
  bacteria count, E.coli (enterobacteriaceae) and Salmonella;
  Reg (EC) No 2073/2005, Food Hygiene Reg (EC) No
  852/2004}
                                                                    6
 Food Safety & Product Quality
UK Fresh Produce Quality Standards:
Customer Product Specifications as agreed with the Supplier
Vegetables:
• Size grading
• Maturity stage
• Flavour
• Texture
• Colour
• Expected Shelf Life (P + n) P = date of harvest/packing , n =
  number of days)
• Storage temperature and temperature during transport.
                                                                  7
    Food Safety & Product Quality
         UK Fresh Produce Quality Standards
    Fruits:
•   Brix
•   pH
•   Texture
•   Flavour
•   Other standards as per the vegetables i.e. size,
    maturity stage, etc
                                                       8
     Food Safety & Product Quality
Product Presentation:

• All aspects of Customer appeal


Product Traceability:

• The Due Diligence origination controls on the
  product

                                                  9
         Compliance & Verification
Compliance: (Non-govenermental policy influencers)
• Certification of compliance by 3rd Party Accreditation Body
  following a site inspection.
• EUREGAP introduced by the European Retailers Group
  (Supermarkets).
• EFSIS - ( European Food Safety Inspection Services), BRC
  Global Food Standards Certification.
• Waitrose sponsored LEAF Marque (Linking Environment And
  Farming).
• Tesco’s Nature’s Choice (Red Tractor Logo).
• Marks & Spencer’s (Field to Fork).



                                                           10
        Compliance & Verification
Verification: (Statutory)
• Fresh produce imported into the UK (EU) undergoes
  Phytosanitary Inspection;
  This can include -
• Checks for the Certificate accompanying the
  products.
• Checks to ensure products match with documentation.
• Checks to ensure products are free of harmful
  chemicals and organisms.
                                                   11
     What is stopping the Ghanaian
  Producer/Exporter from entering this
                market?
• Lack of National equivalent of International Food
  Safety & Quality Standards.
• Lack of accredited laboratories in Ghana for the
  analysis of Pesticides Residues, Microbial loading
  and other contaminants.
• Inadequate national control of available pesticides
  and their distribution.
• Differences between the National and International
  legislation on pesticides available to the
  growers/producers.
                                                        12
       What is stopping the Ghanaian
    Producer/Exporter from entering this
                  market?
• Inadequate logistical capabilities and undeveloped supply
  chain organisations to meet timely buyer/customer demands.
• The cost of implementing the systems and procedures to
  ensure compliance.
• Cost of accreditation and the cost of on-going surveillance
  inspections. (Average cost of certification $2,000 - $2,500)
• Inconsistent supply of the volumes and the quality standards
  required by the supermarkets due to the rudimentary level of
  production.
• Inadequate supply chain organisations and market
  development.
• Inadequate operational managers and technologists with strong
  hands-on experience.
                                                             13
    What is stopping the Ghanaian
 Producer/Exporter from entering this
               market?
FACT
Less than 30 exporting
companies or groups are
currently EurepGAP accredited
in Ghana !
                                        14
Current Keys to Resolving Constraints
A handful of government and non-
governmental agencies providing
technical support for producers and
exporters in Ghana
These agencies are -


                                      15
  Current Keys to Resolving Constraints
• Plant Protection & Regulatory Services Department
  (PPRSD)
• Ministry of Food & Agriculture (MOFA)
• Ghana Standards Board (GSB)
• German Technical Assistance Agency (GTZ)
• Technoserve
• AgroEco
• Trade & Investment for Competitive Export Economy
  (TIPCEE)
• SGS – Ghana
• West Africa Fair Trade (WAFF)
                                                      16
 Keys to Resolving Constraints
Considering the number of
certified producers/exporters in
Ghana……………,
Why are less than 30 growers
accredited ?- it seems there is the
lack of exponential growth.

                                      17
             Introducing EACS Team
BACKGROUND OF TEAM MEMBERS:
EACS & Associates – is the consultancy division of the Eden Agricultural Projects
  Limited), a multifaceted team of Agro Technologists, made up of;
• Kojo Blankson-Wilson
  (Horticultural Agronomist – Specialist in Food Safety & Quality Systems and
  3rd Party Accreditations)
• Colin Cass
  (International Food Chain Technology – Specialist in Food Safety, Factory
  Practice and Assessments)
• Grace Bolfrey-Arku
  (Ruderal Plant Scientist – Specialist in Crop Protection Science)
• Simon Hendry
  (Agronomist – Specialist in Farm Development & International Produce
  Marketing)
• Sarah Pettitt
  (Agronomist – Specialist in Farm Development Programmes)
  A combine experience of over nine decades in the European Fresh Produce
  Industry and in the African Agric/Horticulture Sector.
                                                                               18
       Eden Agric/Horticultural
    Consultancy Services (EACS) &
             Associates
• EACS team members currently working for or with companies
  as leaders in their fields with up-to-date information.
• EACS has the resources and the technical know-how required
  to Help You become compliant to the EU food safety and
  quality standards.
• EACS hopes to spearhead the first in a truly exponential
  Agric-consultancy because team members are hands-on and
  have accomplished major successes with companies in the
  UK, USA, Tanzania, Zimbabwe, South Africa, Ethiopia and in
  Thailand.
                                                               19
      Eden Agric/Horticultural
    Consultancy Services (EACS)
CORE SERVICES
• Design and implementation of Food Safety &
  Quality Management Systems for Fresh Produce
  growers/exporters towards compliance with
  regulatory bodies such as the BRC Global Food
  Standards, EFSIS, LEAF Marque or the Organic
  Status.
• Design and implementation of HACCP (Primary
  Producers and Food Processors).
• Design and implementation of Product Traceability
  Systems.

                                                  20
      Eden Agric/Horticultural
    Consultancy Services (EACS)
CORE SERVICES
• Post-harvest cold chain systems and product
  packaging.
• Auditing and improvement analysis of Food Safety
  & Quality Management Systems.
• Supplier auditing for manufacturers & distributors.
• Pre-evaluation audits.
• Food safety and hygiene inspections (for
  manufacturers and food processors).
• Staff and management training in the areas
  mentioned above.
                                                    21
  “Think Accreditation, Think of an
Untapped Global Market, Think Eden”
           COMPELLING FACTORS
• International accredited bodies already established in
  some African countries and making in-roads in
  Ghana; e.g. LEAF Marque and EFSIS (BRC).
• Establishment of National Controls in line with those
  established in E.U member states; GhanaGAP being
  launched by the MCA.



                                                       22
   “Think Accreditation, Think of an
 Untapped Global Market, Think Eden”
           COMPELLING FACTORS
• The need to secure, compete and expand in the
  international market share, and to reduce poverty; the
  main objective of Ghana’s MCA.
• The advantage of the proximity to the E.U market
  over the established African and S.American
  producers.


                                                           23
                 Conclusions
• Public and non-governmental policy makers and influencers
  are there to assure food safety and reduce poor quality i.e.
  products that could lead to an outbreak of illness.
• Retailers want to make money-
   – To do this on a sustainable basis Retailers need to assure
     their own brand (Waitrose, M&S, Tesco, JS etc,)
     demonstrates due diligence and needs to have mechanisms
     for doing this. Part of this is about being able to trace the
     source to the supplier and the farm where the produce came
     from.


                                                                24
                 Conclusions
• How Can You ensure that you have access to this market
  worth Millions of pounds
FACT - You need to -
      • Meet or exceed the standards and activities of your
        competitors.
      • Demonstrate a new approach to the market place which
        underpins your commitment to getting it right.
      • Plan to not only make up the time lost to the
        competition, but put in place a strategy that will deliver
        sustained growth in this market through giving the
        customer what they want.
                                                                 25
       Ghana’s Agribusiness Mission
             2007 to UK
            Kojo Blankson-Wilson
     QA/Technical Manager, Leckford Estate-
                  Waitrose Farm
• Lead Consultant, Eden Agric Consultancy
  Services
• Contact – email –
  kb.wilson@edenagricconsultancy.eu
  kojoblanskon@leckfordestate.co.uk
            Mobile: 07764674234
           Tel: 01264811320
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