Global Athletic Footwear Industry Analysis by hrc10251

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Global Athletic Footwear Industry Analysis document sample

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US Athletic Retail Market Report: 2009 Edition

Description:    Worldwide consumers are facing the impact of economic recession and athletic goods market has
                also been affected. However, footwear is considered to be less cyclical than apparel when consumer
                spending is under pressure. Analysts are expecting market stabilization over the next few months
                but not a quick recovery.

                The US is the largest sporting goods market in the world. A key issue facing the industry is rising
                raw material prices and labour costs in Asia, a major outsourcing destination for footwear and
                apparel manufacturers.

                The sporting goods industry is highly fragmented. The smaller and financially weak companies
                could be forced to exit the market in future. Major retailers are restricting store growth and
                reducing their presence in under performing or over-saturated markets.

                Nike and Adidas together account for the largest share of the global athletic footwear and apparel
                market. Market leader Nike has a significant lead over Adidas in footwear market while they are
                closer competitors in athletic apparel market.

                By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we
                have predicted the future growth of the industry. We employed various significant variables that
                have an impact on this industry and created regression models with SPSS Base to determine the
                future direction of the industry. Before deploying the regression model, the relationship between
                several independent or predictor variables and the dependent variable was analyzed using standard
                SPSS output, including charts, tables and tests.

                The report analyzes the US athletic apparel and footwear market. The competitive landscape of
                apparel and footwear market is discussed, both at manufacturer and retail level. It further analyzes
                the major trends prevalent in the athletic goods market. The report also profiles the major athletic
                goods manufacturers and retailers, focusing in-depth on their business strategies.



Contents:       1. Introduction

                2. Market Size

                2.1 Sporting Goods Market

                2.2 US Athletic Footwear Market
                - Market Value
                - Market Segments
                - Footwear Consumption
                - Footwear Imports
                - Footwear Production

                3. Competitive Landscape

                -   Footwear – Global Market Share
                -   Footwear – US Market Share
                -   Apparel – Global Market Share
                -   Apparel – US Market Share
                -   Retail Landscape
                -   Retailer Comparison

                4. Market Trends

                4.1 Footwear less Cyclical than Apparel
4.2 Focus on Store Productivity
4.3 Rising Raw Material & Labour Prices
4.4 Rising Retail Prices

5. Company Profiles

5.1 Nike
- Overview
- Business Strategies
- Restructuring Strategy
- Leader in Innovation
- International Growth Opportunities

5.2 Adidas
- Overview
- Business Strategies
- Innovation through Personalization
- Increased Collaboration with Retail Partners
- Expanding Market Leadership in Football

5.3 Foot Locker
- Overview
- Business Strategies
- Closure of Underperforming Stores
- Improved Product Offerings
- Focus on International Growth

5.4 Finish Line
- Overview
- Business Strategies
- Efficient Inventory Management
- Product Differentiation Strategy

6. Industry Outlook

6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

LIST OF TABLES:

-   Consumer Purchases of Sporting Goods by Category in US (2005-09)
-   US Consumption of Footwear (2002-07)
-   US Footwear Imports by Category (2002-07)
-   US Footwear Production by Category (2002-07)
-   Wholesale Shipments of Athletic Footwear in US (2006-08)
-   US Athletic Footwear Sales by Month (2005-07)
-   Footwear Sales Value by Channel of Distribution (2004-08)
-   US Athletic Footwear Market Value by Category (2008)
-   US Athletic Footwear Market Share by Category (2008)
-   Leading Athletic Apparel Vendors – Sales & Market Share (2008)
-   Leading Athletic Footwear Vendors - Sales & Market Share (2008)
-   POS Athletic Footwear Growth (May 2009 vs. May 2008)
-   Retail Formats in the US
-   Sporting Goods - Retailer Comparison (2008)
-   Athletic Footwear ASP Growth by Channel (2006-08)
-   Basketball Footwear ASP Growth by Channel (2006-08)
-   Sports Footwear by ASP (2006-08)
-   Adidas - Sales by Brands (2006-08)
-   Foot Locker - Sales by Segment (2007-09)
-   Dependent & Independent Variables (2003– 2008)
            - Correlation Matrix
            - Model Summary – Coefficient of Determination
            - Regression Coefficients Output

            LIST OF CHARTS:

            -   Athletic Retail – Market Segments
            -   Athletic Specialty & Sporting Goods Market by Sport (2008)
            -   Global Athletic Footwear Market Share (2007)
            -   US Athletic Footwear Market Share (2007)
            -   Global Branded Athletic Apparel Market Share (2007)
            -   US Branded Sports Apparel Market Share (2007)
            -   US Athletic Apparel – Market Share Change (2008-09)
            -   Basketball Footwear Segment - Market Share (2008)
            -   Market Share in China (2008)
            -   P/E Comparison of Sporting Goods Companies (2009E)
            -   Footwear Vs Apparel: Cyclicality of Business (2001-08)
            -   Athletic Footwear Production Chain – Profit Margin (2008)
            -   Nike - Sales by Category (2006-08)
            -   Finish Line - Sales by Product Category (2006-08)
            -   US Athletic Footwear Market Forecast (2009-11E)



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