; NATIONAL CINEMEDIA (NCM) EXPANDS ITS CINEMA AND FATHOM NETWORKS WITH THE ADDITION OF COMING ATTRACTIONS THEATRES
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NATIONAL CINEMEDIA (NCM) EXPANDS ITS CINEMA AND FATHOM NETWORKS WITH THE ADDITION OF COMING ATTRACTIONS THEATRES

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									           NATIONAL CINEMEDIA (NCM) EXPANDS ITS
           CINEMA AND FATHOM NETWORKS WITH THE
          ADDITION OF COMING ATTRACTIONS THEATRES
  Affiliate Agreement Includes the Presentation of NCM’s Cinema, Online and Mobile
   Advertising Programs, as well as NCM Fathom Entertainment and Business Events

Centennial, CO and Ashland, OR – (March 29, 2011) – National CineMedia (NCM), a
leading integrated media company reaching U.S. consumers in movie theaters, online
and through mobile technology, has entered into a network affiliate agreement with
Coming Attractions Theatres, Inc., an Oregon-based cinema chain, for the presentation
of cinema advertising and NCM Fathom Entertainment and Business events in theaters.

Under the terms of the exclusive multi-year agreement, 20 Coming Attractions Theatres
with 157 screens in Alaska, California, Oregon and Washington will join the NCM Cinema
Network beginning in October of 2011. Coming Attractions Theatres has an estimated
annual attendance of over three million patrons.

In addition to exclusively presenting NCM’s FirstLook pre-feature program, select
Coming Attractions Theatres locations will also present NCM Fathom’s live and
pre-recorded in-theater entertainment and corporate events.

Coming Attractions Theatres’ website is also a part of the NCM Interactive Network
Portfolio of Sites, made up of 43 select movie and entertainment sites delivering over 51
million unduplicated unique users. NCM’s Interactive Network is the largest portfolio of
moviegoer websites and Smartphone applications, offering 360-degree integrated
marketing opportunities in combination with cinema to engage patrons at every step of
the movie-going process.

“The addition of Coming Attractions Theatres to our national network will expand our
reach and improve our geographic coverage in the Pacific Northwest for both our
advertising and Fathom Events networks,” said Kurt Hall, NCM’s president and chief
executive officer. “With locations in mid-sized DMAs within high growth communities,
these theaters help to strengthen our competitive position versus other national media
networks.” Mr. Hall concluded, “I look forward to working with the Coming Attractions
team as we bring their theater patrons NCM’s high quality pre-show and entertainment
event programming.”

“We are delighted and honored to be affiliated with NCM. It’s a positive step forward for
Coming Attraction Theatres Inc. and will only enhance the movie going experience for
our patrons,” said John C. Schweiger, owner and CEO of Coming Attractions Theatres,
Inc.
The new affiliate agreement with Coming Attractions Theatres is the most recent
expansion of the NCM Cinema Network – the largest digital in-theater video and satellite
distribution network in North America – following the addition of Showplex Cinemas, Inc.
as an affiliate in February 2011. NCM currently has exclusive, long-term cinema
advertising agreements in place with its founding member exhibitors, AMC
Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment Group, as well as
network affiliate pacts with theater circuits such as Carolina Cinemas, Cobb Theatres,
Galaxy Theatres, LLC, Georgia Theatre Company, Goodrich Quality Theaters, Great
Escape Theatres, Hollywood Theaters, Metropolitan Theatres, MJR Theatres, Picture Show
Theatres, R/C Theatres, ShowBiz Cinemas, LLC, Starplex Cinemas and Storyteller Theatres
Corporation, among others.


About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The NCM
Cinema Network and NCM Fathom present cinema advertising and events across the
nation’s largest digital in-theater network, comprised of theaters owned by AMC
Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising
network covers 170 Designated Market Areas® (49 of the top 50) and includes
approximately 17,300 screens (16,000 digital). During 2010, over 675 million patrons
attended movies shown in theaters currently included in NCM’s network (including
Consolidated Theatres, Rave Cinemas and R/C Theatres). The NCM Fathom Events
broadcast network is comprised of over 600 locations in 162 Designated Market Areas®
(all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 43 entertainment-related
websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ:
NCMI) owns a 48.5% interest in and is the managing member of National CineMedia LLC.
For more information, visit www.nationalcinemedia.com or www.ncm.com.

About Coming Attractions Theatres, Inc.
Coming Attractions Theatres, an Ashland, Oregon corporation, owns theatres in Oregon,
Northern California, Washington and Alaska. The story of Coming Attractions Theatres is
one of measurable success, careful and thoughtful growth, proud community
awareness, involvement and of course customer satisfaction. Customer satisfaction is so
important to us; our entire staff is one-hundred percent dedicated to providing just
that. Our goal is to ensure that every single customer has a superior movie experience
and receives great entertainment value. Regardless of the city or community in which
Coming Attractions Theatres does business, the company consistently strives to maintain
a prominent presence in terms of community involvement. We’re proud of our
continuing efforts with youth-related activities, participation with nonprofit organizations
and contributing to group events. Coming Attractions Theatres...Presenting the finest in
quality movie entertainment. Visit our website for show times at: www.catheatres.com.

                                     #       #      #
MEDIA CONTACTS:

Amy Jane Finnerty
NCM Media Networks
(212) 931-8117
amy.finnerty@ncm.com

Lauren Leff
NCM Media Networks at CinemaCon
(914) 584-3596
lauren.leff@ncm.com

Tom Winmill
Coming Attractions Theatres
(541) 488-1021 x117
tomw@catheatres.com

								
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