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					Facebook Marketing

HOW TO MAKE MONEY WITH

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Facebook Marketing

Using Facebook To Drive Massive Traffic To Your Website Facebook is quickly becoming a marketer’s best friend. Not only can you profit off of your profile, Facebook has now made it possible to profit off of what’s called “Facebook Ads”, formally “Facebook Fliers.” We are going to go over how to gain plenty of traffic to your website by using both free and paid techniques on Facebook. This section might seem quite lengthy, but in my view, I see Facebook as becoming larger than MySpace with more and more opportunity for the small guys, us. Facebook Ads Facebook Ads, formally Facebook Fliers are getting a lot of attention around the Internet. Since Facebook started offering advertising solutions, it seems their way of providing value to the marketer has improved with every update. At first, they had a program called Facebook Fliers. The basic concept of Facebook Fliers was you paid for per thousand impressions. While this was a good concept, it didn’t work as well as it was supposed to. The current program being used is called Facebook Ads, which has the option of paying per click or per impression. The targeting, pricing, and setup seemed to improve with Facebooks newest creation. The general consensus found

with everyone I have spoke to is they are experiencing much better results using CPC versus CPM.

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While this may seem simple through Facebooks interface, it amazes me how many people setup Ads that have no relevance or USP. (Unique selling point) One factor that you need to remember is the majority of people you are going to be marketing to are college students. An advertisement that requires the user to purchase a high ticket item or do anything that requires anything too extensive would probably not do well on Facebook. For this reason, I recommend doing heavy research into what a college student needs and wants. I prefer to market for college offers, financing, laptops, iPods, auctions, and jobs. You do not have to be limited to those niches, but that is a good start. Let’s get into how to setup a great Ad, step-by-step Step 1 – Enter your website – Have a catchy URL - nothing boring. Be sure you don’t use any affiliate links or networks that are banned by Facebook. Doing this could get your Facebook Ad account banned right away! Use affiliate link cloakers or have your subdomain URL redirect to your affiliate link, but don’t use direct affiliate links. Step 2- Choose the audience you want your advertisement to seen by A great thing about Facebook Ads is you can laser target the users that actually see your advertisement. This feature allows for you to send tons of pre-qualified visitors to

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your website rather than users that have no interest at all in viewing what your website has to offer. Step 3 – Create your advertisement This is the most important part in the whole process; this is what will be seen by each one of your prospects. You need to have something that is catchy, flashy, and will grab your user’s attention. The reason why it needs to be this way is because your prospects have no intention at clicking on your ad when they logon Facebook. They are there to simply chat with friends, send messages, and do social networking activities. Your job is to distract them by creating a gripping advertisement. Title: Come up with some type of interesting offer related to your niche. For my niche, low price auctions I choose “Want an iPhone for cheap?” College kids are in a craze over iPhones right now, and on top of that they love low prices. Body: I compared the auction site I am promoting to eBay. I describe that we have the lowest bids and lowest fees. College kids generally hate high fees and high prices, so I figured this line would get their attention. Photo: Who hasn’t seen an iPhone yet? It’s like the universal sign of a fun gadget now. By uploading this photo, I am grabbing their attention to look at my ad right away.

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Facebook Marketing
Unique Selling Point: You always need to make sure your advertisements has a unique selling point, otherwise it will be hard to achieve a good conversion rate. If you simply would have just said “Come check out this new auction site!! Come sign up today!!” What will convince someone to sign up for the auction site you are promoting? There is really nothing convincing to that statement. By me changing the whole approach of the ad to gear it toward iPhone and picking one up cheap by winning an auction, I’ve put a unique point in the person’s mindset. Creating good

advertisements has a lot to do with getting into the person’s mind to figure out what they NEED and highly WANT. Step 4: Setup the right budget Split testing: Any professional marketer knows they key to succeeding is by testing their advertisements. This is no difference in what we are doing; you must test your offers! A new marketer might think they have a great offer and set their daily budget to $200-$300, which is a lot of money to them. Well, what if the offer the novice marketer thought was going to do well turned out to do horrible? They are out almost their entire marketing budget. I have seen this happen to many marketers and I hate to see it happen. There is nothing wrong with setting a 5-10 dollar budget the first day with 3 different ads to see which one does best.

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You also want to be able to have multiple landing pages for your visitor to land on. Put a statcounter code on these pages to see which ones are getting the most hits. You can sign up for free statcounter codes that will be invisible on your landing pages at www.statcounter.com . I use them for over 50 projects and have had great results. Schedule: I prefer to run my advertisements from Saturday until Thursday. In my tests, I have come to the conclusion that Fridays and Sundays are not the greatest days for Internet Marketing. It seems like many people do not bother poking around the Internet and are out doing other activities. During the week and Saturday’s are generally my best days for profits. Schedule your ads accordingly to your peak times. Budget Management: Be sure to manage your budget across many offers. Do not put all your eggs in one basket. Successful marketers have a lot going on that equals them to being successful. Do not be discouraged if one of your offers do not work, just cross it out and move on to the next one. Driving Traffic Using Your Free Profile and Creating Free Groups The great thing about Facebook is that the program is always encouraging networking. Whether it is through groups, applications, notifications, messages, or any other process, Facebook is always encouraging its users to get involved. By taking the initiative to creating an interesting and creative profile much like you would on MySpace, you can use your profile to gain thousands of friends from all over. You can then use the power of your profile to create what’s called “Facebook Notes” , “Event

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Invitations”, “Groups”, and so much more. With just a couple of clicks you can send out notes, groups, and messages to every single one of your friends. For a marketer, Facebook Groups are a dream come true. Now, it does take a bit of work in the beginning, but after a while users will invite their own friends, then those users invite, etc. Groups on Facebook are extremely viral if created properly. Follow

me on the next page as I show you a great example of a website using facebook groups to its full potential. Here’s a great example of the webmaster for tigernet.com, a Clemson fan site, using Facebook groups to drive Clemson fans to his website:

Now, I posted this group for a couple of reasons:

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First, notice their website www.tigernet.com is getting free exposure to thousands of members. Second, notice the group type is open, meaning anyone can join at anytime. Third, notice the group officer and admin – these are the people that can send out a mass message to everyone in the group and change around the content in the group. This part is important because once a week or month you could have a mass “newsletter message” sent out to promote your website or new product. The potential of Facebook groups is huge! Let’s go over the steps to creating a profitable and popular Facebook group: 1. Create a good niche group that students will like 2. Research other groups to be sure there is a good “market” for your group. 3. Fill in the group with good content and pictures 4. Be sure to find some activity officers and admins to help promote the group 5. Keep the group active in order to keep the members interested 6. Promote your website, products, and services gently. Do not force sell your product. That’s it. The potential of Facebook groups is seriously huge and best of all it’s FREE!

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Facebook is very up with new techniques, technology, and ideas. I highly suggest that if you want to profit from their innovative ideas, that you stay side-by-side with them and keep as up-to-date as possible with their ever evolving Web 2.0 social network that is gaining tens of thousands of new members a day from people of all age, gender, and social classes. There are many people that firmly hold the belief that Facebook will one day grow larger and much more popular than MySpace, only time will tell.

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DOCUMENT INFO
Description: Marketing through Facebook