Fundamentals of Organizational Communication Knowledge, Sensitivity, Skills, Values,
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Fundamentals of Organizational Communication Knowledge, Sensitivity, Skills, Values, document sample
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Fundamentals of Organizational
Communication
Participating in Organizations:
Developing Critical Organizational
Communication Competencies
Chapter Eight
Participating in Organizations
• It is fair to say that decision
making, problem solving,
interpersonal and small-group
interactions, and presentations
can be described a guiding
processes for all organizational
functioning.
Defining Decision Making
and Problem Solving
• Decision making - process of
choosing from among several
alternatives.
• Problem solving - multistage
process of moving an issue,
situation, or state from an
undesirable to a more desirable
condition.
Defining Decision Making
and Problem Solving
• Decision making depends on
individuals and groups choosing
from among known alternatives.
• Problem solving is the process
by which individuals and groups
generate alternatives and
evaluate those alternatives in
light of the identified problem.
Defining Decision Making
and Problem Solving
• All decision making and problem
solving involve a level of risk.
• Decisions are desired courses of
action before the results of the
action are known.
• Unknown results represent risk.
Defining Decision Making
and Problem Solving
• A good decision-making
process will not guarantee
success, but a poor process
will almost certainly
contribute to failure.
Influences for Decision
Making & Problem Solving
• Four primary factors influence
individual and group decision
making and problem solving
– Organizational culture
– Decision/problem issues
– Technical competencies
– Communication competencies
Influences for Decision
Making & Problem Solving
• Organizational culture
– Organizing can be seen as a
conscious limitation of alternatives
and therefore decision making.
– It is this limitation of alternatives
(decisions) that becomes the
shared realities of the organization
or its culture
Influences for Decision
Making & Problem Solving
• Organizational culture
– Organizational cultures influence
the methods of decision making.
– It is appropriate to conclude that
the methods and levels of
participation desired for decision
making and problem solving are
reflections of organizational values
and culture.
Influences for Decision
Making & Problem Solving
• Decision/Problem Issue
–Complexity, resources,
importance, and previous
experience concerning
problems all influence how
individuals and organizations
approach decisions.
Influences for Decision
Making & Problem Solving
• Communication Competency
–Our perceptions of our
personal competencies and
our predispositions for
communication help determine
how and when we engage in
individual and group decision
making.
Influences for Decision
Making & Problem Solving
• Communication Competency
–Our interpersonal
effectiveness contributes to
whether we can influence
others during problem solving.
Influences for Decision
Making & Problem Solving
• Communication Competency
–Because decision making and
problem solving occur through
human communication, the
ability and willingness of all
involved to engage in quality
participation influence the
ultimate quality of decisions.
Influences for Decision
Making & Problem Solving
• Technical Competency
–Excellence in decision making
requires a communication
process that supports
excellence and appropriate
technical backgrounds or
information.
Methods for Decision
Making & Problem Solving
• Individual Approach
• Leader Mandate
• Majority Rule
• Powerful Minority
• Consensus
Methods for Decision
Making & Problem Solving
• It is important to note that in
the twenty-first century, the
emphasis on decision making
and problem solving is
rapidly shifting from an
individual to a group or team
responsibility.
Methods for Decision
Making & Problem Solving
• The emphasis on group/team
problem solving and decision
making increasingly asks
those who will actually
implement a decision to make
that decision.
Methods for Decision
Making & Problem Solving
• Individual Approach
–Individuals make decisions
with a range of involvement
from others.
–Individual decision makers
have the option to consider
their alternatives alone or with
others.
Methods for Decision
Making & Problem Solving
• Leader Mandate
– Leader-made decisions - leader of
a group makes a decision and
announces the decision to the
group.
– Leader-made decisions frequently
have less group commitment than
decisions in which members are
more actively involved.
Methods for Decision
Making & Problem Solving
• Majority Rule
– When more than 50 percent of a group
agree, a decision is reached.
– The majority rule may not adequately
account for the views of the minority.
– Majority-rule decisions can be high in
quality, but they can also ignore central
issues of concern.
Methods for Decision
Making & Problem Solving
• Powerful Minority
– When group membership is
characterized by unequal
distribution of power among
members, those members who
have the most power (although in
numerical minority) are in a
position to assume decision-
making responsibility.
Methods for Decision
Making & Problem Solving
• Powerful Minority
– This method can be effective when
the minority members have the
best information on which to base
the decision.
Methods for Decision
Making & Problem Solving
• Consensus
– Results in a decision all members can
agree is best and all can support.
– It may take more time than other
methods.
– All will usually support the decision
even though it is not the decision some
might have preferred.
Barriers to Effective Decision
Making and Problem Solving
• Organizational Barriers
– Only about 50% of organizational
decisions are ever implemented.
• No commitment to the decision
• Lack of resources
– Organizational Silence
– Organizational structures and policies
• Centralization
• Lack of formal upward feedback mechanisms
Barriers to Effective Decision
Making and Problem Solving
• Task Barriers
–Groups make poor decisions
when they short-circuit problem
analysis.
• Inadequate description of
problems
Barriers to Effective Decision
Making and Problem Solving
• Procedural Barriers
– Groups also make poor decisions
when role ambiguity contributes to
confusion about responsibilities,
process, or leadership.
– Lack of agendas, too much or too
little time for meetings, and a variety
of other procedural issues are
related to low-quality decisions.
Barriers to Effective Decision
Making and Problem Solving
• Interpersonal Barriers
– We know from experience that poor
leadership or a variety of self-
centered or ego-centered behaviors
can negatively influence any group.
– Group cohesion – too much or too
little - can influence the quality of
decisions (groupthink).
Problem Solving Processes
• Processes help individuals and groups
move from problem identification to
determination of action appropriate for
problem needs.
• Processes focus on moving situations,
issues, or problem from undesirable to
more desirable states.
Problem Solving Processes
• Although decision making occurs
during problem solving, problem-
solving processes include
numerous other stages.
• The goal of group-process
designs is creative decisions that
will contribute to organizational
excellence.
Problem Solving Processes
• The Standard Agenda
• Brainstorming
• The Delphi Technique
• Nominal Group Process
• Experientially-Based
Processes
Problem Solving Processes
• The Standard Agenda: A Rational
Model
– A group application of what John
Dewey (1910) identified as reflective
thinking necessary for individual
problem solving.
• Diagnostic Phase
• Solution Phase
Problem Solving Processes
• The Standard Agenda: A Rational
Model
– Diagnostic Phase
1. Understanding the charge
2. Understanding and phrasing the
question
3. Fact-finding
4. Setting criteria and limitations
Problem Solving Processes
• The Standard Agenda: A Rational
Model
– Solution Phase
5. Discovering and selecting solutions
6. Preparing and presenting the final
report
Problem Solving Processes
• Brainstorming
– This techniques breaks away for
linear and controlled processes and
seeks creative thinking based on
four basic rules:
• Criticism is withheld during generation
• All ideas are welcome even absurd
• Quantity is wanted
• Combinations/alternations are sought
Problem Solving Processes
• Brainstorming
– Brainstorming has evolved over the
years to include the use of
metaphors and fantasy chaining
• Metaphors are used to stimulate
innovation and creativity
• Fantasy chaining is a form of
brainstorming
Problem Solving Processes
• Brainstorming
– Synectics uses both metaphors and
fantasy chaining
• Synectics generally refers to a
facilitated process through which group
members explore problems in terms of
what the problem is also like and how it
can best be described.
Problem Solving Processes
• The Delphi Technique
– Designed to balance the influence of
strong personalities on the problem-
solving process.
– This techniques is group problem
solving conducted through written
response and critique of situations
and the responses to those
situations
Problem Solving Processes
• The Delphi Technique
– A group leader, referred to as a
charging authority, forms the group
and directs its activities through
written correspondence.
– The technique works through the
centralized direction of the charging
authority.
Problem Solving Processes
• The Delphi Technique
– The effectiveness of the Delphi
technique rests largely with the
leader’s understanding of the issues,
ability to communicate those issues
to others, and capability in selecting
competent group members.
Problem Solving Processes
• The Delphi Technique
– The Delphi Technique is designed to
equalize power among group
members and minimize the
importance of oral communication
skills.
– Written communication skills,
however, replace oral skills in
importance and influence.
Problem Solving Processes
• Nominal Group Process
– A combination of individual and
group idea generation.
– The process begins with individuals
silently writing down their ideas and
then reporting them back to the
group for discussion and decision.
Problem Solving Processes
• Experientially-Based Processes
– “Bounded Rationality” (Simon)
• Individuals often make organizational
decisions even though realizing that
their decisions are based on partial
information.
– “satisficing” – good enough if not the best
• We know that the fully rational or ideal
solutions often is simply not available
or possible.
End of Chapter 8a
Increasing Decision-Making and
Problem-Solving Effectiveness
• Two types of skills are necessary
for problem solving:
– Interaction process skills
– Fact-finding and evaluation skills
Increasing Decision-Making and
Problem-Solving Effectiveness
• Interaction process skills
– Based on an understanding of the
communication process; an
awareness of individual
predispositions, strategies, and
tactics in a variety of circumstances;
and knowledge and sensitivity for
decision-making and problem-
solving processes.
Increasing Decision-Making and
Problem-Solving Effectiveness
• Interaction process skills
– Interaction process skills help
individuals and groups structure
problem-solving discussions, exhibit
productive individual behaviors, and
avoid behaviors destructive to
effective decision making and
problem solving.
Increasing Decision-Making and
Problem-Solving Effectiveness
• Interaction process skills
– Seven General Principles (Brilhart)
1. Focus on the problem before talking
2. Begin with a single question
3. Develop a thorough statement of the problem
analysis
4. Group agrees on criteria for evaluation
5. Resist evaluation when generating ideas
6. Avoid groupthink
7. Verbally plan for implementation
Increasing Decision-Making and
Problem-Solving Effectiveness
• Interaction • Interaction
process skills process skills
– Mind Locks (Oech) – Mind Locks (Oech)
1. The right answer 6. To err is wrong
2. That’s not logical 7. Play is frivolous
3. Follow the rules 8. That’s not my area
4. Be practical 9. Don’t be foolish
5. Avoid ambiguity 10. I’m not creative
Increasing Decision-Making and
Problem-Solving Effectiveness
• Interaction process skills
– Lumsden and Lumsden recommend that
group interactions be characterized by
encouraging playfulness; by agreeing not
to judge people or ideas; by engaging in a
search for different, even bizarre, idea
relationships; and by consciously
breaking down barriers.
Increasing Decision-Making and
Problem-Solving Effectiveness
• Fact-Finding and Evaluation Skills
– The quality of information we bring
to decision-making and problem-
solving processes directly
influences the quality of our
decisions and solutions.
Increasing Decision-Making and
Problem-Solving Effectiveness
• Fact-Finding and Evaluation Skills
– Lumsden and Lumsden identify four
general categories of question we can ask
as we fact-find and evaluate information
for problem solving and decision making.
• Fact
• Value
• Policy
• Prediction
Increasing Decision-Making and
Problem-Solving Effectiveness
• Information Criteria
– Three characteristics of informaiton
should be considered in forming our
decision-making rules (Gouran, 1979)
• Relevancy
• Sufficiency
• Plausibility
Increasing Decision-Making and
Problem-Solving Effectiveness
• Information Criteria
– Relevancy, sufficiency, and plausibility of
information affect not only individual
decisions but also the quality of group
efforts.
– The sheer volume of information available
complicates the fact-finding process and
makes our ability to locate and evaluate
data of increasing importance.
Interviews in Organizations
• Informational Interview
– Interviews are a primary source of
information.
– Informational interviews begin with
careful planning.
– What we need to know is influenced
by our ability to define the limits of
what we do not know.
Interviews in Organizations
• Informational Interview
– When conducting an informational
interview with another person, the
interviewer must establish rapport and
explain the purpose of data collection
activities.
– Respondents are more likely to be
cooperative if fact-finders introduce
themselves with credentials and establish
a need for the type of questions to be
asked.
Interviews in Organizations
• Informational Interview
– Five principles that contribute to success
during the questioning phase Kahn & Cannell)
1. Use language appropriate to the respondent.
2. Be sure the questions are clearly related to the
purpose of the interview.
3. Be certain the informant has the information
you want.
4. Avoid questions that are overly complex.
5. Avoid questions that ask the respondent to
violate a social norm
Interviews in Organizations
• Informational Interview
– Effective fact-finders frequently
close informational interviews by
asking for any additional information
the respondent would care to offer.
Interviews in Organizations
• The Employment Interview
– Provides an opportunity to
determine if the match between you
and a particular job is right.
Interviews in Organizations
• The Performance-Appraisal
Interview
– This interview becomes one of the
most important communication
events that contribute to individual
development and overall
organizational performance.
Interviews in Organizations
• The Performance-Appraisal Interview
– The general purpose of the performance-
appraisal interview is to exchange
between a supervisor/manager and an
individual contributor information about
the adequacy of performance and to
establish needs for development.
– The effective performance-appraisal
interview is essential to competency
development.
Interviews in Organizations
• The Performance-Appraisal
Interview
– When we avoid feedback because of
our apprehension or lack of
communication skills, we are limiting
individual development and
contributing to overall organizational
ineffectiveness.
Interviews in Organizations
• The Complaint Interview
– Two general types:
• Grievance interview
• Disciplinary interview
– Although difficult in nature, grievance
interviews can support productive
problem solving, especially when they are
conducted shortly after a problem
becomes troublesome.
Interviews in Organizations
• The Complaint Interview
– The disciplinary interview confronts a
violation of organizational rules, norms,
and performance expectations.
– When conducted effectively, the
disciplinary interview can improve
individual performance and in many cases
prevent more serious action.
Interviews in Organizations
• The Counseling Interview
– Involves and individual seeking
advice and assistance from another
organizational member or members.
– People seeking counseling are
asking others to provide support and
assistance with problems.
Interviews in Organizations
• The Media Interview
– This involves representing the
organization or department with
statements to the press.
– Media interviews are most successful
when you can formulate a clear objective
for your statements with a limited number
of key assertions.
Interviews in Organizations
• Increasing Interview Effectiveness
– Preparation is the key to
effectiveness for all type of
interviews.
– Focus on the Employment Interview
Interviews in Organizations
• Presentations in Organizations
– Organizations in our information society
depend more than ever before on
individuals transferring information
through presentational speaking.
– Surveys of top management in major
organizations consistently suggest that
employees have deficiencies in
presentation skills.
Interviews in Organizations
• Presentations in Organizations
– Organizational presentations are
characterized by a high degree of
audience involvement.
– Most organizational presenters must
respond to questions and answers
during and following presentations.
Interviews in Organizations
• Types of Organizational
Presentations
– Training/Educational Presentations
– Informational Presentations
– Persuasive Presentations
Interviews in Organizations
• Increasing Presentation
Effectiveness
– Increasing credibility
– Audience and context analysis
– Preparation of material
– Preparation for presenting
– Handling Participation
Interviews in Organizations
• Communications Technology in
Organizations
– Preparation for communications
technology
Fundamentals of Organizational
Communication
Participating in Organizations:
Developing Critical Organizational
Communication Competencies
Chapter Eight
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