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					                                                                 Welcome Springtime!

VOLUME              30, ISSUE 18
                                                                        THE WEEKLY COMMUNITY
                                                                                 NEWSPAPER OF
                                                                             ASSOCIATIONS, CVBs
                                                                                   AND HOTELS

                                                                              NEWSSTAND PRICE: $5.00
                                                                                                                             USAE                                           APRIL 26, 2011

                                                                                                                                                                   Major Union
                                                                                                                                                                   In Chicago,
                                                                                                                                                                  San Francisco
                                                                                                                                                                 Starwood Hotels and Resorts
                                                                                                                                                                   Settles With Hotel Union
                                                                                                                                                                        By Mike Santa Rita

                                                                                                                                                                Union officials announced break-
                                                                                                                                                             throughs last week with Starwood Hotels
                                                                                                                                                             and Resorts in the major hotel markets of
                                                                                                                                                             San Francisco and Chicago.
                                                                                                                                                                The agreements, following recent
                                                                                                                                                             settlements with management at Hilton
                                                                                                                                                             Worldwide, mark a sea change in labor
                                                                                                                                                             relations at major U.S. hotel chains. Hyatt
                                                                                                                                                             Hotels and Resorts remains the only major
                                                                                                                                                             chain to hold out on a union settlement.
                                                                                                                                                                Negotiations with Starwood that were
                                                                                                                                                             often vehement, including demonstra-
Annapolis & Anne Arundel County Conference and Visitors Bureau President and CEO Connie Del Signore and Paws Pet Boutique owner Michelle                     tions, strikes, and walkouts, went on inter-
Kownacki plan to show travelers just how pet-friendly Annapolis and Anne Arundel County are during National Tourism Week May 7-15. Pictured here
                                                                                                                                                             mittently for 18 months in San Francisco
are Del Signore (left) and Kownacki with Kownacki’s three Jack Russell Terriers, (left to right: Sprocket, Davis, and Ben). The dogs will be participating
                                                                                                                                                             and 20 months in Chicago, a protracted
in the destination’s Celebration of Canines Walk on Sunday, May 15.
                                                                                                                                                             process that was exacerbated by a bad

                                National Restaurant Association                                                                                              economy, union officials told USAE.
                                                                                                                                                                “We were engaged in longer round of
                                                                                                                                                             negotiations than we have been involved
                               Creates Restaurant Advocacy Fund                                                                                              in the past,” Annemarie Strassel, a Unite
                                                                                                                                                             Here spokeswoman told USAE.
                                                                                                                                                                A Starwood spokeswoman did not
           By Ben Shlesinger                        American Free Enterprise (SAFE) fund                 of Policy and Government Affairs, NRA.
                                                                                                                                                             return repeated requests for comment
                                                    which raised and spent almost $7 mil-                “The industry faces an increasing num-
                                                                                                                                                             by press time.
   The National Restaurant Associa-                 lion since 1996. The issues affecting                ber of complex issues that threaten
                                                                                                                                                                In Chicago the agreement reached
tion (NRA) has created the Restaurant               the restaurant industry have changed                 restaurants’ bottom-line. This program
                                                                                                                                                             affects 1,200 Starwood workers at the
Advocacy Fund, a new initiative that                greatly since the fund was created so                will ensure we can address these chal-
                                                                                                                                                             Westin Michigan Avenue, the Westin River
will support advocacy and issue cam-                the NRA launched a new one with a                    lenges wherever they emerge.”
                                                                                                                                                             North, the W Lakeshore, the W City Center,
paigns. Money raised from the fund will             wider scope.                                           Some of the issues that the Restau-
                                                                                                                                                             and the Tremont as well as 2,000 workers
go towards addressing legislative and                  “The Restaurant Advocacy Fund will                rant Advocacy Fund will be addressing
                                                                                                                                                             at 16 other hotels throughout the city.
regulatory issues regarding the restau-             be a powerful resource for action at                 this year are health care, credit charge
                                                                                                                                                                In San Francisco the agreement affects
rant industry all over the country.                 both the national and state levels,” said
   Previously, the NRA had the Save                 Scott DeFife, Executive Vice President                                     Please turn to page 8A                            Please turn to page 7A

  Charlotte Visitors Authority                                                                Inside                                    Springtime @ 35; Ever
 Board Addresses Third-Party                                                                                                            Green; Ever Changing
    Payment To Manager                                                                                                                By Ben Shlesinger                center aisle he has dubbed
                    Employee Received                                                                                                                                  “Main Street.
             $100,000 For Basketball Tournament                                                                                    Springtime, ASAE’s one-                “That center aisle will con-
     By Jonathan Trager                   Coliseum, Charlotte Con-                                                              day convention, is celebrat-           tain lounges just because
                                          v e n t i o n C e n t e r, N A S C A R                                                ing its 35th anniversary this          we really think Springtime
                                          Hall of Fame, Ovens Au-                                Page 36A                       year and there will be some            is about community, making
   The Charlotte Regional
                                          ditorium, and Time Warner                   Page 6A                                   changes from the most recent           connections and recon-
Visitors Authority (CRVA)
                                          Cable Arena (Visit Char-                                                              shows. The most obvious to             necting with old friends,”
and its CEO have come un-                                                             MPI’s Business Value Of
                                          lotte, the city’s CVB, is a                                                           exhibitors and attendees will          Alison Wachter, CEM, Asso-
der fire from local officials                                                         Meetings Changes Direction
                                          subsidiary of CRVA).                                                                  be the tradeshow returning             ciate Director of Exhibitions
after a manager accepted
                                             Charlotte Mayor Anthony                                                            to its old haunts – no not the         and Registration at ASAE
payment for organizing a                                                              Page 8A
                                          Foxx and others bashed the                                                            Marriott Wardman Park – but            told USAE. “We’re allowing
regional basketball tourna-                                                           DOT Announces New Airline
                                          CRVA and CEO Tim Newman                                                               Halls D and E at the Walter            people to purchase them
ment in the city.                                                                     Passenger Protection Rules
                                          for allowing Ereka Crawford-                                                          E. Washington Convention               and brand them for their own
   The CRVA is the agency
                                          Brim to be paid $100,000                                                              Center.                                companies. Canada has a
that oversees destination                                                             Page 24A
                                          over a period of five years.                                                             “I think it makes for a nicer       lounge and Hargrove has a
marketing for Charlotte, N.C.                                                         Springtime Education
                                          The Central Intercollegiate                                                           entrance, to go up the es-             lounge as well.”
It also manages Charlotte’s                                                           Sessions: If Once Is Good;
                                          Athletic Association (CIAA)                                                           calators and then you’re in               In the middle of the aisle
public assembly facilities,                                                           Twice Is Better                           the hall,” John H. Graham              along with the 10 lounges,
which include Bojangles’
                                                  Please turn to page 35A                                                       IV, CAE, President and CEO,            will be some food stations.
                                                                                      Page 1B                                   ASAE told USAE.                        Rocks Bar will be situated at
                                                                                      IAEE Partners With AIBTM To                  Graham also talked about            the far end of the center
                                                                                      Offer CEM Programming At                  the creation of a 40-foot wide
                                                                                                                                                                             Please turn to page 10A
                                                                                      Show In June
         “ Nice guys don’t finish last.
Nice guys who don’t read my book finish last.”
              The Meeting

                                       “Be the first in line to
                                          meet me at the
                                     ASAE Springtime Expo.”
APRIL 26, 2011                                                                                       USAE                                                                                                                                   Page 5 A

                                                                                         NE W S
                                                                                         NHOTS S
                                                                                           E W
  Kids in New York will have more fun this               The first step is to do a feasibility study
summer now that state health officials have               regarding the proposed project, said
backed off their proposal to regulate stan-              Gulfport Council President Ricky Dom-
dard games like capture the flag, red rover,              browski. HOTS was amused to read that
kickball, Wiffle ball and all varieties of tag.           members of the city council believe the
The officials wanted to place regulations on              50,000 square-foot facility is “just a dia-
these games and others that they deemed                  mond in the rough,” according to WLOX.
unsafe. The games are not banned now                     Reportedly, the building could house
but any camp that wants to offer them will               conventions, it could house high school
have to pay a $200 registration fee and                  graduations, and even Mardi Gras par-
have medical staff on hand. HOTS thinks                  ties, officials say. HOTS just hopes that
that is a good compromise but HOTS                       such a venue wouldn’t be a wash-out for
remembers the good old days when kids                    the local economy.
could just play a game and not worry about                                  
any regulations. HOTS believes sometimes
kids just have to be kids and everyone                      Winning 10 lbs. of Fresh Alaskan King
should just let them have fun.                           Crab, straight from the state, is as easy
                                                    as stopping by the Anchorage Conven-
                                                         tion & Visitors Bureau’s booth at Spring-
  A new convention center in Gulfport
                                                         time next Thursday, April 28. Springtime
(Miss.) may be built on an unusual site:
                                                         attendees are invited to give their RFP        Harris Rosen, was awarded the Cornell Entrepreneur of the Year at a dinner held in his honor In
An old Veterans Affairs laundry facility.
                                                         and be automatically entered to win the        Ithaca, New York on April 14. Pictured are Kevin Mc Govern, previous CEY, Kent Fuchs, Cornell
                                                         fresh crab which will be delivered to the      University; Rob Ryan previous CEY, Harris Rosen, and President Emeritus Hunter Rawlings.

       WEEKLY NEWS                                       winner’s home. HOTS only wishes it were        credit: Jon Reis
            CVBs AND
                                                         able to throw its card in the hat for this
                                                         one and wishes everyone luck.

            Anne Daly Heller
               Ross E. Heller                                                               ’11

              Ben Shlesinger
                   CVB EDITOR
                 Jonathan Trager
                 HOTEL EDITOR
                Mike Santa Rita

                                                                                                        ations                    .
                                                                                             es. Destin
              Rebecca Keister
                                                                             oducts. Se
               GRAPHICS DESIGNER
                 Diane Nichols                                             Pr

             Christy Pumphrey

                                                                              E THE

                                                                     PERIEN                         .

                 James Heller

                                                                 E X                        E

                                                                                      GET R
                 Andy Pais

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                                                            10165 ASAE ST 11 Ad_USAE.indd 1                                                                                                                                         4/14/11 3:11 PM
Page 6 A                                                                                      USAE                                                              APRIL 26, 2011

                                                                                 N E W S
                                                                                 N E W S
                              DMAI And Foundation To Install New Board Members
          By Jonathan Trager                        New directors who will be installed
                                                 on the board include Elliott Ferguson
   New board members for 2011-2012               II (Destination DC), Jack Ferguson
will be appointed for Destination                (Philadelphia CVB), Marina James
Marketing Association International              (Tourism Winnipeg), William Pate
(DMAI) and the Destination & Travel              (Atlanta CVB), Richard Scharf (VISIT
Foundation at the upcoming annual                DENVER), and Gary Sherwin, CDME
convention in New Orleans on July                (Visit Newport Beach).
   The new board of directors for DMAI
is comprised of Chairman Kevin Kane               The board is being filled with
(Memphis CVB), Chair-Elect: Gregory                 a “distinguished group of
Edwards (Greater Des Moines CVB),                  DMO professionals,” said
Immediate Past-Chair: Stephen Perry
(New Orleans Metropolitan CVB), and               Michael Gehrisch, President
Secretary/Treasurer: Martha Sheridan,                    & CEO of DMAI.
CMP (Providence Warwick CVB).
   Kane told USAE that “it’s a tremen-
dous honor to be able to represent
[one’s] peers and their organiza-                   The board is being filled with a “dis-
tions.”                                          tinguished group of DMO profession-                           Barry Biggar, CDME                              Kevin Kane
   “I think after a couple of difficult          als,” said Michael Gehrisch, President
years of financial challenges, [DMAI]            & CEO of DMAI.                                     said Gehrisch. “These areas include         these new board members, and the
is certainly financially stable and mov-            “The nominating committee was                   demographic location and DMO bud-           current board as well, focusing on
ing in the right direction,” he said.            pleased with the pool of candidates                get size, in addition to demonstrative      long-term strategic industry initiatives,
“We’re just very excited about the               received, and we feel strongly that                leadership and communication skills,        and maintaining DMAI’s status as the
future role DMAI will continue to play           the additions to the current board                 and a history of contributing profes-       passionate advocate and definitive
with DMOs across the country and                 provide a balance across several                   sionally to the industry.”                  resource for official destination mar-
within our industry.”                            areas that are important to DMAI,”                   “I look forward to working with                            Please turn to page 34A

                                              MPI Members Honored With RISE Awards
                                                                             Presentation Will Be at July WEC
          By Rebecca Keister                      ates, a California-based association              Professional Achievement.
                                                  and meeting management firm, will                    “These award winners are truly re-
    A group of five individuals and chap-         receive the RISE Award for Member of              markable members and organizations
ters will be honored with the Meeting             the Year. Courtney Stanley, a student             within our industry, and MPI is proud
Professionals International’s (MPI)               at Central Michigan University (CMU)              to honor them,” Bruce MacMillan,
RISE (Recognizing Industry Success                will receive the RISE Award for Young             President and CEO of MPI, told USAE
and Excellence) Awards during MPI’s                                                                 via e-mail. “Their efforts whether in
World Education Congress this July in              “These award winners are                         leadership, personal achievement or
Orlando, Fla.                                                                                       community advancement truly are
    RISE Awards are given to recognize
                                                  truly remarkable members                          making a difference for many people
i n d i v i d u a l a c h i e v ement, commu -     and organizations within                         and businesses and will hopefully
                                                                                                    inspire others to achieve greater suc-
nity achievement and organizational                 our industry, and MPI is                        cess in their own endeavors.”
achievement and innovation, influ-
ence, global transferability and im-                 proud to honor them,”                             “I am exceptionally honored,” Bo-
pact. This is the second year awards              Bruce MacMillan, President                        brow told USAE. “When you volunteer,
will be given for all three categories of                                                           you don’t do it for the kudos. But to
                                                  and CEO of MPI, told USAE                         be recognized by an organization as
    MaryAnne Bobrow, CAE, CMP, CMM,                        via e-mail.                                               Please turn to page 34A      MaryAnne Bobrow, CAE, CMP, CMM, CHE
CHE, founder of Bobrow and Associ-

                                                                                                    Assn. Execs Show Sense Of Optimism
                                                                                                                       Kellen Co. Inaugural Survey Released

                                                                                                             By Rebecca Keister                 association management, public
                                                                                                                                                relations and communications firm,
                                                                                                       The fact that over half of all respon-   released the survey in mid-April and
                                                                                                    dents to the Kellen Company’s inau-         conducted it as part of an initiative to
                                                                                                    gural association executives survey         become more of an outspoken thought
                                                                                                    put organizational advocacy above all       leader in the associations industry.
                                                                                                    other priorities for 2010 has spurred a        “Frankly, we have so much collective
                                                                                                    belief that optimism may be ruling the      knowledge here that I really want to see
                                                                                                    industry.                                   Kellen take this and become known as
                                                                                                       Just over 51 percent said overall        a thought leader,” Cummings said. “For
                                                                                                    advocacy was more important than            years, we’ve done this for clients and
                                                                                                    other association priorities including      this year, we said why don’t we actually
                                                                                                    new revenue, increasing meeting at-         do it internally.”
                                                                                                    tendance and member recruitment and            Kellen Company plans to continue
                                                                                                    retention.                                  driving thought discussion and will
                                                                                                       “I was actually surprised at the         conduct and publish more surveys,
                                                                                                    optimism because you’re just sort of        including an upcoming one directed
                                                                                                    surrounded by bad news,” Michael            at meetings and annual shows.
                                                                                                    Cummings, vice president of market-            This survey was directed at associa-
The Greater Miami CVB held a ribbon-cutting April 11, 2011 to unveil the installation of an illu-
minated “welcome wall” located in the U.S. Customs area of Concourse E at Miami International       ing at the Kellen Company, told USAE.       tion executives to try to determine 2010
Airport (MIA). Pictured left to right: Roland Suliveras, U.S. Customs and Border Protection Port    “If we had done a survey last year, it      industry trends.
Director at MIA; Jose Abreu, Director Miami-Dade Aviation Department ; Ken Pyatt, Deputy Direc-     would have been quite a bit of doom            Not surprisingly, 33.3 percent of
tor Miami-Dade Aviation Department; Steven Haas, Greater Miami CVB Chair ; William Talbert          and gloom. I was just happy about the       respondents said that maintaining op-
III, CDME, Greater Miami CVB President & CEO; and Rolando Aedo, CDME, Greater Miami CVB             amount of optimism.”                        erational excellence with a decreased
Executive Vice President & CMO.                                                                        Kellen Company, a New York-based                          Please turn to page 33A
Brian Stevens, President and CEO of ConferenceDirect

                       BRIAN STEVENS.

                        Your prestigious recognition for the 2011 PCMA Professional
                        Achievement Award is truly deserved. Our deeply rooted
                        relationship is extremely valued and your contributions to the
                        industry are unmatched. Thank you for blazing an amazing trail.

                        Your friends at Hilton Worldwide

                                                                                          © 2011 Hilton Worldwide
Page 8 A                                                                                          USAE                                                               APRIL 26, 2011

                                                                                    N E W S
                                                                                    N E W S
                                                                                                                   MPI’s Business Value Of
                                                                                                                  Meetings Changes Direction
                                                                                                                              Preliminary Findings Shift Focus
                                                                                                                 By Rebecca Keister                  “It’s just kind of cool to acknowledge
                                                                                                                                                   that what we thought the findings [would
                                                                                                           Meeting Professionals International be] are coming up a little different,” Davis
                                                                                                       (MPI)’s Business Value Of Meetings was said. “Now, how can we turn those find-
                                                                                                       supposed to be an in-depth analysis of ings into something really useful? We
                                                                                                       best practices and                                                have to keep push-
                                                                                                       trends on measuring
                                                                                                       meetings value.
                                                                                                                                   “It’s just kind of cool to ing toprepared for
                                                                                                                                                                                 make sure

                                                                                                           When initial re -        acknowledge that what the future.”
                                                                                                       search findings came          we thought the findings                AIBTM, which is
                                                                                                       back, however, it                                                 funding the report
 Katie Couric drew on her 30 years as a journalist to address the evolution of today’s news industry   was startlingly clear [would be] are coming up as part of a three-
 during the sixth annual Edward R. Murrow Forum on Issues in Journalism at Tufts University. The       that there are very         a little different,” Davis year investment in
 forum took place on April 11 at Asean Auditorium, Cabot Intercultural Center on Tufts’ Medford/       little best practices on
 Somerville campus. Couric is the anchor and managing editor of the CBS Evening News with Katie        which to draw.
                                                                                                                                   said. “Now, how can we the MPI Foundation,
                                                                                                                                                                         has been support-
 Couric, 60 Minutes correspondent, host of @katiecouric, Glamour magazine columnist, and former            “This really is a        turn those findings into ive, Davis said, of
 co-host of NBC’s Today Show. In this photo, Couric is being interviewed onstage by Jon Tisch, CEO
                                                                                                       struggle,” Theresa something really useful? the shift.
 of Loews Hotels, Tufts’ alumnus (class of 1976), member of the Tufts board of trustees, and the
 naming benefactor of Tufts’ Jonathan M. Tisch College of Citizenship and Public Service. Photo
                                                                                                       Davis, MPI manager                                                  The Business
 Credit: Alonso Nichols/Tufts University.                                                              of strategic commu-                                               Value Of Meetings
                                                                                                       nications, told USAE.                                             will be presented
                                                                                                       “Even the people who                                              in educational ses-
                                Checking Inn                                                           are the best of the best are just now get- sions with Bill Voegeli, chief research
                                                                                                       ting their systems put in place. We spent and President of Association Insights,
                                                                                                       18 months and have all this data. What and will use study interviews, examples
           By Mike Santa Rita                       franchised properties during March.                we want to do is turn the report on our and other information collected for the
                                                    The openings include hotels in 13 states           findings.”                                   research study.
   Marriott International, Inc. is scheduled        and two additional countries.                          Due to the surprises in its findings and   MPI released preliminary research find-
to open the 124-suite Residence Inn by                 Columbia West Properties, a family-             the recent release of The Economic Signif- ings last week. In addition to the fact that
Marriott in Pittsburgh, Pennsylvania on             owned and operated property manage-                icance of Meetings to the U.S. Economy, very few companies have a formal strat-
April 29. Located at 3455 William Penn              ment and development firm in Bellevue,              of which MPI was a part, The Business egy for meeting value measurement, the
Highway, the Residence Inn Pittsburgh               Washington, has launched Pineapple                 Value Of Meetings now, when it is re- association reported that companies who
Monroeville/Wilkins Township will oper-             Hospitality to oversee CWP’s portfolio             leased this June at AIBTM in Baltimore, are measuring are relying on traditional
ate as a Marriott franchise, owned and              of hospitality properties. The properties          contains a larger case-study aspect.        satisfaction surveys and are not begin-
managed by Kratsa Properties.                       include four Seattle hotels: The Maxwell               It won’t be all case studies, but Davis ning with design concepts and clear
   Located 15 minutes from downtown                 Hotel, Hotel FIVE, Watertown and Univer-           wants to emphasize that the report won’t objectives, that there are significant dif-
Pittsburgh and 30 miles from the                    sity Inn. Pineapple Hospitality will align         be “another data-heavy” release, and will ferences and definitions between North
Pittsburgh International Airport, the               sales, reservations, amenities and pack-           instead include two case studies as a America, Asia and Europe, that most
Residence Inn Pittsburgh Monroeville/               age promotions. CWP, founded in 1988,              component that will seek to show associa- planners perceive good measurement is
Wilkins Township has access to the                  owns, manages and develops a variety               tions what some organizations are doing too complicated or expensive, and that
Monroeville Convention Center and the               of hospitality, commercial, retail and             and how those practices can be imple- measures vary by meeting type: educa-
Rivers Casino. Rates vary depending                 multi-family properties in Washington.             mented under sets of circumstances.                            Please turn to page 34A
on length of stay.
   “We are pleased with the continued
growth of Residence Inn hotels in the
Pittsburgh area,” said Katie Tyson, vice                                                 Obama Signs 1099 Repeal Law
president for Residence Inn. “This new
hotel was designed to be a home away                            By Ben Shlesinger                      ness world said collectively this has       paperwork that would be involved with
from home and provides a residential                                                                   major implications and a paperwork          the regulation became known, there
atmosphere and spacious accommo-                       On April 14, President Barack Obama             burden. The IRS would have to have          was bipartisan support to get rid of it
dations for guest comfort.”                         signed into law the repeal of the 1099             many, many employees to cover the           and President Obama even mentioned
   Greater Vancouver will become the                IRS reporting regulation that would                breadth of the paperwork that would         this in his State of the Union address
site of Canada’s first Element from                 have put an unnecessary burden on                  come in.”                                   this year.
Starwood Hotels & Resorts Worldwide,                all businesses including nonprofits.                                                             “I knew once it got through the House
Inc. Set to open in 2014 Element Van-               The rule required all organization to               The 1099 rule was intended                 and the Senate, it was a known fact the
couver Metrotown is owned by Bosa                   issue a 1099 form for all vendors with                                                         President would sign it,” said John H.
Properties and will be managed by                   which they have at least $600 worth
                                                                                                       as a revenue raiser because
                                                                                                                                                   Graham IV, CAE, President and CEO,
Atlific Hotels. The hotel features 169               of business.                                       with all the reporting the IRS              ASAE. “I’m just delighted it’s behind us
guest rooms and 5,500 square feet of
meeting space. The Element Vancouver
                                                       If the rule – part of last year’s health-          would have known about                   and we can move on to other issues.”
                                                    care reform legislation – had remained                                                           Senator Mike Johanns (R-NE) who
Metrotown will also offer a ChargePoint             in effect it would have resulted in a              more business and been able                 proposed the Senate version of the bill
electric-vehicle charging station for               paperwork nightmare for many small                   to tax more. Nevertheless,                shares Graham’s sentiments.
guests and travelers.                               groups and larger organizations would
   MODO Hotels LLC has announced                    have had to have hired new staff just
                                                                                                          once the paperwork that                    “Job creators can finally celebrate:
                                                                                                                                                   the 1099 tax paperwork mandate is
that it has entered into an agreement               to keep up.                                         would be involved with the                 officially off the books,” Johanns said.
with Antares Investment Partners to
bring the hotel brand to major cities
                                                       The legislation, officially known as              regulation became known,                  “Because of the resilience of small
                                                    the Comprehensive 1099 Taxpayer                                                                business owners everywhere in keep-
throughout the U.S. Under the agree-                Protection and Repayment of Ex-                    there was bipartisan support                ing this issue at the forefront, because
ment, the two companies are joining                 change Subsidy Overpayments Act of                 to get rid of it, and President             of the good judgment of my colleagues
forces to establish funding for the de-             2011, was brought up by Rep. Daniel
velopment of 10 MODO hotel projects.                Lundgren (R-CA) and initially it had
                                                                                                        Obama even mentioned this                  in both houses in recognizing the
                                                                                                                                                   foolishness of this mandate, and now
The goal is to invest $400 million in               come as a surprise to many.                           in his State of the Union                because of the President’s signature,
debt and equity financing. Funds will be                “I think this was a unique situation                   address this year.                   our job creators can go about their
used to build hotels primarily in major             where this had not been made aware                                                             business without fear of being ham-
U.S. metropolitan markets. Among the                of before Congressman Lundgren sur-                                                            mered by mountains of additional,
targets are New York, Miami Beach,                  faced it. And once everybody saw it I                                                          unnecessary tax paperwork. I thank
Washington D.C./Dulles Airport, New                 think everybody saw immediately that                 The 1099 rule was intended as a           everyone who contributed to this effort.
Orleans, Kansas City, Chicago and                   it would have a big impact, in our case            revenue raiser because with all the         I sincerely hope cutting red tape be-
Atlanta.                                            on associations and nonprofits,” said              reporting the IRS would have known          comes the rule in Washington instead
   Choice Hotels International, Inc.                Jim Clarke, CAE, Senior Vice President             about more business and been able           of the exception.”
announced the opening of 27 newly                   of Public Policy, ASAE. “And the busi-             to tax more. Nevertheless, once the
APRIL 26, 2011                                                                             USAE                                                                                   Page 9 A

                                                                               N E W S
                                                                               N E W S
      Jeri Semer, CAE, ACUTA Executive Director Dies After Battle With Cancer
           By Mike Santa Rita                       “Jeri has been nothing less than amaz-       said. “She was extremely organized, she
                                                 ing as she provided stability, insight, and     really brought a level of professionalism
  Jeri Semer CAE, Executive Director             direction to our organization,” Harrington      to our organization.”
for ACUTA, the Lexington, Kentucky               said. “It will be a tremendous challenge           She was in the first class of ASAE
based Association for Communications             to identify someone who is able to match        Fellows in 1980. Other chief staff posts
Technology Professionals In Higher               the high standards that Jeri set for her-       included executive director of the Cali-
Education died April 8 after a battle            self and for ACUTA.”                            fornia Veterinary Medical Association,
with cancer.                                        ACUTA represents professionals               and president of Printing Association
  Semer had headed the association               involved in voice, data and video tech-         of Florida.
since July 1994. She was 56. Semer               nologies at colleges and universities              In her spare time she liked to shop and
worked until February when her battle            nationwide. Its members come from               travel. Despite her ongoing battle with
with cancer forced her to leave, Pat             about 750 colleges and universities, 175        her illness, Semer kept her problems to
Scott, communications director for               corporate affiliates and its mailing list        herself and did not share details of her
ACUTA told USAE. Throughout her last             includes 2200 people. ACUTA recently            struggles with her staff, Scott added.
days she remained upbeat and positive            celebrated its 40th annual conference.             “She was a very private person. She
about her prospects.                                In her professional capacity Semer           never wanted her private life to burden
   “To the very end she thought she              was responsible for working on legisla-         anyone. There were a lot of things about
would lick it, she would beat it,” Scott         tive issues, executing policy, consulting       her illness that we did not know.”
said.                                            with the association’s board of directors          Semer is survived by her husband                           Jeri Semer, CAE
  Joseph Harrington, ACUTA President,            and providing focus and vision for the          Mitch. A private family service was held
said in a statement that the board was           organization.                                   April 17 and there will be no other public      Ste. 200, Lexington, KY 40503, and
mourning the loss and working on a                  “Jerry has been called a consummate          services. Cards and letters may be sent         the staff will forward them to Semer’s
replacement.                                     professional and she truly was,” Scott          to the ACUTA office, 152 W. Zandale,             family.

                               Association Forum Gearing Up For Diversity Summit
            By Ben Shlesinger                    diversity consultant, will deliver a keynote    public limelight to speak against a policy      CEOs about how they have successfully
                                                 address entitled “The Diversity Advan-          he knew was ineffective and hurting not         implemented different diversity programs
   The Association Forum of Chicagoland          tage: Turning Barriers Into Bridges.”           only gay members of the military but he         within their own organizations. The panel-
is continuing its commitment to diversity           “The summit participants are executives      felt it was impact the morale of the entire     ists will be Velma R. Hart, CAE, Executive
by hosting its 3rd Diversity Summit, which       within their own association, and my area       force. And it’s clear when you look at his      Director, Giving Initiatives and Alterna-
will be held May 17 in Chicago. The sum-         of expertise is diversity and inclusions        video he’s not a policymaker and he’s not       tives; Thomas C. Dolan, Ph.D., FACHE,
mit is held every other year and this is         with organizations. That is to say how to       a polished public speaker. He lived this        CAE, President and CEO, American
last one to come out of the Forum’s initial      make diversity and inclusion a competitive      and wants people to know about it.”             College of Healthcare Executives; and
five-year, $1 million pledge to increase          advantage. And so what I will be sharing           Attendees will also have the opportunity     Patricia V. Blake, CAE, CEO, American
diversity of leadership within association       with these leaders is two things really,”       to hear from three different association        Society of Gastrointestinal Endoscopy.
management. Although the initial five-            Billings-Harris told USAE. “One part of

                                                                                                              New Book Proposes Drastic
year pledge will soon be over, the Forum         my presentation will focus on more of the
has made the summit a permanent part             strategic organizational application that
of its plans.                                    they can apply in order to make diversity
   “The Diversity Summit is one of those
initiatives that was borne as a result of that
                                                 an advantage in their organization. I’ll be
                                                 talking about specific actionable things                       Changes To Associations
commitment. And we have found that the           that can be put in place. The second                       By Ben Shlesinger                    got to get better
opportunity for professionals to come to-        part will be how they as leaders can indi-                                                      at tapping their
gether and learn from each others experi-        vidually turn barriers into bridges by their       A five-member board of directors? That        human capital
ences, in terms of how they have been            inclusive behavior.”                            is one of the suggestions put forth in a new    on their boards
able to impact their own organizations, is          All summit attendees will receive a          book put out by ASAE’s publishing group,        and we’ve got to
invaluable,” said Christie Tarantino, CAE,       complimentary copy of the latest book           Association Management Press. Race for          get a little more
President and CEO, Forum. “In actuality,         from Billings-Harris, Trail Blazers.            Relevance: 5 Radical Changes for As-            rigorous in how
our diversity initiative has become an              The other keynote address will be de-        sociations, is written by Harrison Coerver      we select our di-
integrated part of everything we do . . .        livered by Eric Alva, an Iraq War veteran       and Mary Byers, CAE, two association            rectors,” Coerver
While they made that five-year commit-            and activist for lesbian, gay, bisexual, and    consultants with 40 years of combined           said. “Basically
ment, the board is still firmly in support        transgender (LGBT) causes.                      experience and it proposes some radical         we select direc-
of our initiatives and we have a full-time          “I’ve known about Eric through my            changes that associations may not have          tors based on
staff person dedicated to these initiatives.     charity and other advocacy work and his         thought of before.                              where they live,
And it will continue to be a part of our         involvement in working against the ‘Don’t          “Associations are typically very tradi-      what interests
long-term goals and objectives.”                 Ask, Don’t Tell’ policy. And we worked with     tion-bound. They are slow in their decision     they represent, who they know and how
   Registration for the summit, which            Keppler Speakers Bureau who absolutely          making as a rule and maybe they just did        long they’ve been around . . . versus lead-
will be held at Catalyst Ranch, is $99.          recommended him as one of their speak-          not recognize the scale of the change and       ership competencies that we need.”
The program is highlighted by a range            ers who speaks on diversity,” Teri E. Jarvie,   the fact that their relevance was at risk,”        ASAE currently has a 24-member board,
of speakers and presentations. Lenora            CMP, Vice President, Member Programs,           Coerver told USAE. “All you have to do          with two non-voting members.
Billings-Harris, a public speaker and            Forum. “[He] took that bravery into the         is look to their counterparts in the service       “We’ve gotten a lot of pushback on that
                                                                                                 and philanthropic areas when you see            because it feels like an overwhelming
                                                                                                 what can happen when institutions fail to       change,” Byers said. “But we’re not as

 Labor Relations                                 settle had a ripple effect in the industry
                                                                                                 keep pace with those changes. All you
                                                                                                 have to do is look at Rotary, Kiwanis, and
                                                                                                                                                 concerned that you get to a five-member
                                                                                                                                                 board as we are getting to an effective
 Continued from page 1A                                                                          Shriners. Their membership and relevance        board regardless of the number and if you
                                                 when it took the lead among hotel chains,       has deteriorated in significance in the last     start by suggesting five members, that’s
about 1,000 workers spread between               union officials said.                            20 years.”                                      provocative enough to get people talking.
the Westin St. Francis, the St. Regis San           “The Hilton settlement in many ways set         While associations and other nonprofit        And conversation is where radical change
Francisco and The Palace Hotel. A settle-        a pattern,” Riddhi Mehta, a spokeswoman         organizations do adapt to current times,        begins.”
ment remains outstanding at the W San            for Unite Here Local 2 San Francisco, told      like during a recession, Coerver believes          The other changes proposed in the book
Francisco. Future renovations at that hotel      USAE. In fact the agreement reached in          they are not swift enough in bringing about     are to empower association staff, focus
and their implications for layoffs in the food   San Francisco looked a lot like the Hilton      change. He said associations make deci-         on the member market, concentrate on
and beverage department remain to be             agreement, Mehta added.                         sions slowly and that is by design. One         which services an association can pro-
worked out.                                        In San Francisco workers got a two            way Coerver believes that can change is         vide excellence, and be adaptive towards
  Starwood has also recently settled with        dollar per hour increase over four years,       with a smaller board of directors, one of the   technology.
Unite Here in Hawaii and Toronto leaving         maintained free healthcare coverage for         recommendations from the book.                     The book is available for $21.95 for
no major markets left for Starwood and the       themselves while their families received           “The first [thing we look at] is how we       ASAE members and $26.95 for nonmem-
union to negotiate in, Strassel said.            healthcare for $10 per month. Chicago           compose our boards and the size of our          bers at
  An improving hotel market ultimately           non-tipped workers received a $1.80 pay         boards needed attention. We propose a           It can also be purchased for $26.95 on
made conditions favorable to a settlement        raise, free healthcare, and $30 a month         five-member board of directors in the book
and Hilton’s decision in early March to          deducted for family healthcare.                 and the bottom line is associations have
Page 1 0 A                                                                               USAE                                                                     APRIL 26, 2011

                                                                             N E W S
                                                                             N E W S
                          DOT Announces New Airline Passenger Protection Rules
           By Ben Shlesinger                    all points of sale. This is essential to give   airlines will also have to prominently dis-
                                                                                                                                                   Nicholas E. Calio, President and CEO
                                                business travelers and their companies          close all possible fees on their websites.
   U.S. airline passengers were handed a                                                                                                        of the Air Transport Association, the group
                                                the information they need to make well-         This includes fees for baggage, meals,
big victory on April 20 when the Depart-                                                                                                        that represents the airlines, was more re-
                                                informed decisions,” said Michael W.            canceling or changing reservations, or
ment of Transportation announced a new                                                                                                          served in his comments on the new rules
                                                McCormick, Executive Director and COO,          advanced or upgraded seating. Also,
series of rules meant to compensate and                                                                                                         compared to McCormick.
                                                Global Business Travel Association. “We         airlines and ticketing agents will be
protect airline customers. Airlines will be                                                                                                        “ATA appreciates that DOT shares our
                                                will work with DOT to establish a frame-        required to provide passengers before
required to reimburse passengers for bag                                                                                                        goal of providing safe, reliable transporta-
                                                work for transparency so travelers and          and after their purchase of tickets to up-
fees if their bags are lost, provide more                                                                                                       tion, treating customers fairly and provid-
                                                booking agents can understand the total         to-date baggage fee information, and to
money to those involuntarily bumped from                                                                                                        ing the best service possible. The airline
                                                cost of travel before buying a ticket. This     all government taxes and fees in every
flights, and disclose all fees along with the                                                                                                    industry supports increased communica-
                                                is a pivotal issue for the business travel      advertised price. Before the new DOT
advertised price. Also, the ban on lengthy                                                                                                      tion and full transparency, ensuring that
                                                community and we are eager to continue          rules, government taxes and fees were
tarmac delays has been expanded.                                                                                                                our customers always know exactly what
                                                working with the DOT in this area.”             not required to be part of the initial ticket
   The new rules will most likely take affect      According to the new regulations,            price shown to passengers.                                        Please turn to page 35A
in August.
   “Airline passengers have a right to be
treated fairly,” said Transportation Secre-
tary Ray LaHood. “It’s just common sense
                                                Construction Begins On Cedar Rapids Convention Center
that if an airline loses your bag or you                  By Jonathan Trager                    economic impact of this facility is                Corbett took office in Jan. 2010 and led
get bumped from a flight because it was                                                          huge.”                                          the charge to get it moving forward. The
oversold, you should be reimbursed. The            Nearly three years after a flood                                                             expectation is that the demolition will be
additional passenger protections we’re          devastated the Cedar Rapids area,                                                               completed by August.
announcing today will help make sure            the city is seeking to reinvigorate its
                                                                                                 The Cedar River crested in                        In addition, the city is has purchased
air travelers are treated with the respect      meetings business with a new con-                 June 2008, locally called                     the adjacent Crowne Plaza hotel, spend-
they deserve.”                                  vention center.                                     the “500-year flood,”                       ing $25 million in renovations. The reno-
   Airlines will be required to refund any         Demolition on existing structures                                                            vated hotel and U.S. Cellular Center will
baggage fee paid by a passenger if the          and construction of the Cedar Rapids               washing over the entire                      open in Nov. 2012.
bag is lost. The rules also mandate that        Convention Center kicked off on April           downtown area. Businesses,                         “This is the first step to revitalize
airlines apply the same baggage allow-          18. The facility is slated to open in                                                           downtown and bring us back into the
ances and fees for all segments of a trip,      Feb. 2013.
                                                                                                 including meeting venues,                      convention sales market and revitalize
including segment with partners. Nothing           In total, the city-owned Cedar                      suffered greatly.                        our community,” said Fowler.
changes though to the rule that airlines        Rapids Convention Center Complex                                                                   New meeting space has already been
must provide compensation to passen-            will include the renovation of the                                                              constructed in nearby Coralville and
gers for expenses for lost, damaged, or         U.S. Cellular Arena and the former                The Cedar River crested in June               Dubuque, and Cedar Rapids facilities
delayed bags.                                   Crowne Plaza Five Seasons Hotel, at             2008, locally called the “500-year              were old and dated even before the
   “We are heartened to see DOT issue           a total cost of $100 million. It will offer     flood,” washing over the entire down-            flood, Fowler said.
these rules. They are absolutely neces-         129,500 square feet of new conven-              town area. Businesses, including meet-             That’s why the new project is “very
sary to improve air travel for business and     tion center space.                              ing venues, suffered greatly.                   exciting and it’s long overdue,” she
leisure travelers alike. In its next phase of      Mayor Ron Corbett said the con-                “The arena and all of the operations          added.
rulemaking, we strongly encourage DOT           struction of the new convention center          were destroyed,” said Marilee Fowler,              “We had a hotel that was in need of ma-
to address the display of fees and fares at     is expected to bring in 300,000 visi-           Executive Director of the Cedar Rapids          jor improvements and we didn’t have a
                                                tors to the city a year.                        Area CVB. “They did an incredible job           full-service Convention Center complex,”

Restaurant Assoc.                                  “We are building, better, stronger
                                                and smar ter,” said Corbett. “The
                                                                                                to bring it back on line. This is what
                                                                                                we’ve been waiting for a long time.”
                                                                                                                                                Fowler said. “We’ll be in competition with
                                                                                                                                                our neighbors here in Iowa.”
Continued from page 1A

                                                                     Association Vision To Publish IR Update
interchange swipe fees, union organiz-
ing, and tax reform.
    “The management and big picture
purposes of the fund have changed a                                                      D.C.-Area Company To Lead NIRI Magazine
little bit in the past couple of years due
to our strategic planning process and
realignment of the organization around                    By Rebecca Keister                    are “responsible for communication
certain issues, and the expansion of the                                                        among corporate management, share-
number of issues the organization is en-           Association Vision, a Washington,            holders, securities analysts and other
gaged in,” DeFife said. “The SAFE Fund          D.C.-area communications firm, has               financial community constituents.”
and the issues the organization was             become the publisher of the National               According to its Website, NIRI has
focused on previously was a narrower            Investor Relations Institute (NIRI)’s IR        more than 3,500 members representing
set of issues, wholly in the finance and         Update magazine with its May 2011               2,000 publicly-held companies.
labor and profitability space, and tax           issue, and will handle the magazine’s              The association serves to advance
and labor issues more than anything.”           editorial, design, production and print-        the practice of investor relations and
    Nutrition labeling and immigration are      ing needs as well as consult on adver-          professionalism among its members.
two other issues that the new fund will         tising strategy.                                   IR Update is a membership-ben-
address.                                           “It’s a great opportunity to add a high-     efit monthly magazine that focuses
    NRA members and member compa-               quality sophisticated magazine to my            on investor relations trends and best
nies are expected to be the most likely         client list,” Al Rickard, CAE, Association      practices.
contributors to the fund but DeFife said        Vision President, told USAE. “I thought            “My vision is that we continue to
everyone who has a connection to the            it would be a good fit and my passion            cover all the most pressing issues in-
restaurant industry will be welcome to          is really in the area of publishing both        vestor relations officers face and take
contribute as well. Some newer donors,          print and online.”                              advantage of their knowledge when-
DeFife said hypothetically, might be               Founded in 2000, and ranked top-25           ever we can,” Rickard said. “Virtually
food and beverage companies who are             largest privately-owned public rela-            every publicly-traded company has
working on supply chain issues.                 tions agency in the Washington, D.C.            an officer and they all face big issues.
    “The Restaurant Advocacy Fund is            metropolitan area, Association Vision           When they effectively handle some big           have very robust discussions on key
a truly grassroots initiative, supporting       specializes in public relations, publish-       issue or crisis, we’re able to learn from       issues,” Rickard said. “It’s a great op-
restaurants’ interests in cooperation with      ing and marketing.                              that and report it.”                            portunity to pull and feature them in the
the National Restaurant Association,               Before establishing the firm, Rickard            Rickard will be overseeing the edito-        magazine.”
state restaurant associations, indepen-         had almost three decades of experi-             rial content of the magazine, from story          He also is collaborating with NIRI on
dent and multi-unit chains and other            ence as a senior-level communications           assignments to editing content, and all         the magazine’s advertising strategies,
industry partners nationwide,” said Rob         executive.                                      production aspects.                             hopefully leading to increase advertis-
Gifford, Executive Vice President of               He told USAE that he approached                 One editorial redesign will be an in-        ing revenue.
Political Advocacy for the National             NIRI when the organization began ad-            clusion of comments posted on NIRI’s              “It’s a shared goal we all have,”
Restaurant Association. “With the sup-          vertising for an outsource editor.              online discussion boards in the printed         Rickard said. “The magazine is a very-
port of our members, we will protect the           NIRI, founded in 1969, is a profes-          magazine.                                       high quality publication. I think it’s one
industry’s interests and advocate for           sional association of corporate officers            “One great thing about online dis-           of the strongest membership benefits
positive change.”                               and investor relations consultants who          cussions and E-groups is that they all          they have.”
  the PLACE to Stay.
               the PLACE to Dine.

                          the PLACE to Shop.

                                          the PLACE to Play.

                                                     the PLACE to Learn.

                the PLACE to Meet.
 Hold a meeting in Boston before December 31, 2011 and receive great
meeting deals on hotels, transportation, & city discounts at over 30 hotels!
Visit or email for more details!
     Greater Boston Convention & Visitors Bureau 617.867.8256
Page 12A                                                                           USAE                                                           APRIL 26, 2011

                                                                       N E W S
                                                                       N E W S
                                      Exhibitor Grand Prizes                                                                      Springtime
                                                                                                                                  Continued from page 1

  Greater Birmingham CVB                      Connections Housing                        features a three night stay in a suite      aisle and will be providing compli-
  Booth 5001                                  Booth 3034                                 with a round of golf at Twin Warriors    mentary drinks to attendees.
                                                                                         Golf Course, massage in Tamaya              “It’ll be less of an exhibit hall
  For the 15th year in a row, the Great-       Sin City is calling with a four day/      Mist Spa, and dinner for two at Corn     and more cozy if you will,” Graham
er Birmingham CVB is giving away a          three night stay at the Tropicana Las        Maiden.                                  added.
one-year lease for a Mercedes. This         Vegas in a “Paradise Suite” with din-                                                    The lounges are not the only in-
year’s car is a 2011 Mercedes-Benz          ner for two at Café Nikki. This package        Hyatt Regency Miami                    novation to be seen at Springtime
ML 350 SUV.                                 also includes roundtrip airfare for two,       Booth 4060                             this year.
                                            roundtrip limousine airport transporta-                                                  “Another cool thing we’re doing this
  Canada Booths                             tion. To cap it all off, a Vegas Night He-     This package provides a Miami          year which I haven’t seen anyone do
  5046-5063                                 licopter Champagne Tour is included          experience: A three night stay in a      is a Jumbotron,” Wachter said. “We’ll
                                            as well.                                     one-bedroom suite, roundtrip coach       have a live camera and we’ll be do-
  Canada is giving away a “Canada’s                                                      airfare for two to Miami, a $500 hotel   ing live shots that will be projected
Rock and Roll” trip for two where the        Hyatt Regency Tamaya Resort and             food and beverage credit, roundtrip      on the screen during Springtime. Our
winner will be able to create their own      Spa                                         sedan airport transfers, two 60-min-     photographer will also be putting im-
Canadian adventure.                          Booth 4057                                  ute spa treatments or two rounds of      ages up on the Jumbotron throughout
                                                                                         golf, and a cruise for two on a Island   the day.”
                                              This New Mexico vacation package           Queen-Star Islands Tour                     Also, attendees will be able to see
                                                                                                                                  photos the general session, as well
                                                                                                                                  as from Springtime Unplugged and
                                                                                                                                  the convention center operations
                                                                                                                                  program, both held the night before.
                                                                                                                                  Booth prizes and grand prizes will
                                                                                                                                  also be announced on the Jumbotron.
                                                                                                                                  Attendees’ tweets will be featured on
                                                                                                                                  the Jumbotron and ASAE encourages
                                                                                                                                  everyone to tweet with the hashtag
                                                                                                                                     Another alteration to the tradeshow
                                                                                                                                  this year is there will be four food

                                                                                                                                  car ts traveling up and down the
                                                                                                                                  exhibit aisles offering up free treats
                                                                                                                                  to whomever is hungry. There will
                                                                                                                                  be one popcorn cart, one pretzel
                                                                                                                                  truck, and two for ice cream. They
                                                                                                                                  will be mobile during the show and
                                                                                                                                  announcements to their locations will
                                                                                                                                  be made on the Jumbotron.

                                     Brian Stevens                                                                                   On the topic of food, lunch will be
                                                                                                                                  served on the tradeshow floor imme-
                                                                                                                                  diately following the general session
                                                                                                                                  featuring Bert Jacobs, co-founder
                                   Supplier Partner Honoree                                                                       and “Chief Executive Optimist” of
                                                                                                                                  the Life is good company. Last year
                                                                                                                                  the main meal was a brunch right
                                                                                                                                  before the speaker, this year it’ll be
                                                                                                                                  right after.

                              Gregg H. Talley, CAE
                               Meeting Professional Honoree
                                                                                                                                   Association In
                       Glen Ramsborg, PhD, CMP                                                                                    Support On Menu
                                            Educator Honoree                                                                          Labeling
                                                                                                                                           By Ben Shlesinger
                                                                                                                                     The National Restaurant Associa-
                                                                                                                                  tion (NRA) has come out in support of
                              PCMA                                                                                                proposed menu labeling regulations
                                                                                                                                  by the Food and Drug Administration
                                                                                                                                  (FDA). The FDA is looking for input
                    PROFESSIONAL ACHIEVEMENT                                                                                      as to the manner in which the label-
                                                                                                                                  ing rules should be implemented,
                           Awards 2011                                                                                            based on a law that was passed in
                                                                                                                                  March 2010.
                                                                                                                                     The law requires restaurants with
                                                                                                                                  20 or more locations operating un-
                                                                                                                                  der the same brand name to provide
                                                                                                     calories on the menu and additional
                                                                                                                                  nutrition information upon request.
                                                                                                                                  Movie theaters, airplanes, bowling
                     Executive Search and Consulting Shaped By Experience                                                         alleys, and other establishments

                                                                                                                                                    Please turn to page 30
   ���������������������            �������������         �������������������������
����������������������������   ������������������������        ����������������

                   to three outstanding leaders
           PCMA, its members, and the Education Foundation
                      are honored to congratulate
      for their remarkable contributions to the meetings industry.
                      They will be honored at the
           PCMA Education Foundation Dinner Celebrating
                       Professional Achievement,
                   April 27, 2011, in Washington D.C.
                          Learn more at

                   Well Done, Gregg, Brian and Glen!
Page 14A                                                                   USAE                                                            APRIL 26, 2011

                                                                      N E W S
                                                                      N E W S
                                                             We’ll See You In St. Lou – Soon!
                                                                                Have you given any thought about          Air Choice One, AirTran Airways, Alaska
                                                                             how you’ll be getting to the 2011 ASAE’s     Airlines, American, Continental/Conti-
                                                                             Annual Meeting & Expo this August?           nental Express, Delta/Delta Connection,
                                                                             True, you do have some time to review        Frontier, Great Lakes, United/United Ex-
                                                                             your options – but it’s never too early      press, US Airways/US Airways Express,
                                                                             to plan.                                     and USA 3000.
                                                                                St. Louis is the only city in the U.S.
                                                                             with four major interstates (I-55, I-44,     The Gateway Transportation
                                                                             I-70 and I-64) that intersect in its down-      Center is St. Louis’ new
                                                                             town. The Gateway to the West is an
                                                                             equally accessible gateway to all points      state-of-the-art multimodal
                                                                             north, south and east as well. You might         transportation hub. In
                                                                             even say we’re “All Within Reach.”
                                                                                Lambert-St. Louis International Air-
                                                                                                                           addition to serving Amtrak
                                                                             port is a hub service city for Southwest     passengers, the facility links
                                                                             Airlines and services all major carriers,    passengers with the region’s
                                                                             including Air Canada/Air Canada Jazz,
St. Louis is proud to host ASAE’s Annual Meeting Aug. 6-9.
                                                                                                                             MetroLink light rail and
                                                                                                                                MetroBus service.

                                                                                                                             In 2009, Lambert served 12.8 million
                                                                                                                          passengers with an average of 248 daily
                                                                                                                          departures to 58 national and interna-
                                                                                                                          tional destinations. In head-to-head air
                                                                                                                          access competition with regional com-
                                                                                                                          petitors such as Indianapolis, Nashville

                                                                                                                          and Louisville, St. Louis offers the most
                                                                                                                          connections and the most seats of the
                                                                                                                          four markets. Overall, Lambert-St. Louis
                                                                                                                          International Airport offers the best con-
                                                                                                                          necting market opportunities based on
                                                                                                                          average fare process, number of daily
                                                                                                                          flights and seats.

                        The Captain of our Ship
                                                                                                                             The airport is undergoing a number
                                                                                                                          of renovations and modernizations as
                                                                                                                          part of the Lambert Airport Experience
                                                                                                                          Program. The plan, which encompasses
                                                                                                                          both terminals and concourses, will in-
                                                                                                                          clude such improvements as new ticket
                                                                                                                          counters, improved security check-
                                                                                                                          points, new restaurants and concession
                                                                                                                          venues, flooring, restrooms, ceilings,
                                                                                                                          lighting and signage. Additional im-
                                                                                                                          provement projects will consist of cli-
                                                                                                                          mate control upgrades, new elevators in
                                                                                                                          the Terminal 1 parking garage, a variety
                                                                                                                          of back-of-house upgrades, and roof
                                                                                                                          replacements on three concourses.

                                                                                                                           In head-to-head air access
                                                                                                                            competition with regional
                                                                                                                               competitors such as
                                                                                                                           Indianapolis, Nashville and
                                                                                                                          Louisville, St. Louis offers the
                                                                                                                              most connections and
                                                                                                                              the most seats of the
                                                                                                                                   four markets.
                                                                                                                            The MetroLink light rail system is
                                                                                                                          accessible via both airport terminals,
                                                                                                                          and features stops at convenient lo-
                                                                                                                          cations including: the Central West
                                                                                                                          End, Forest Park, The Loop, Clayton,

                          From Your Friends and
                                                                                                                          Richmond Heights, America’s Center
                                                                                                                          convention complex, and a number
                                                                                                                          of stops throughout downtown. And
                                                                                                                          downtown’s new Amtrak station is

                                                                                                                          getting a lot of attention these days
                                                                                                                          as well. The Gateway Transportation
                                                                                                                          Center is St. Louis’ new state-of-the-art
                                                                                                                          multimodal transportation hub. In ad-
                                                                                                                          dition to serving Amtrak passengers,

                                 At                                                                                       the facility links passengers with the
                                                                                                                          region’s MetroLink light rail and Metro-
                                                                                                                          Bus service.
                                                                                                                            So there you have it – St. Louis is easy

                      Talley Management Group                                                                             to get to, and easy to get around in once
                                                                                                                          you’re here. For more information about
                                                                                                                          meeting in St. Louis, call 800-325-7962,
                                                                                                                          or visit – your
                                                                                                                          next great meeting is All Within Reach.



Page 16A                                                                                                                                   USAE                                                                                                          APRIL 26, 2011

                                                                                                                       N E W S
                                                                                                                       N E W S
                                                           Springtime 2011 Floor Plan And Exhibitor List

The floorplan is current as of April 8. The most current floorplan is available online at

                                                                        sion........................................5046 & LOUNGE1                 World….......................................................5100        Hilton Atlanta…...........................................5094
   Below is a list of the exhibitors who will
                                                                        Canyons Resort…......................................6026                  Doubletree Hotel Chicago Magnificent                                      Hilton Baltimore BWI Airport…....................5117
be on the Springtime tradeshow floor. The
                                                                        Cape Cod Chamber of Commerce/CVB…4034                                      Mile…..........................................................5092      Hilton Branson Convention Center Hotel & the
list is current as of April 13.
a2z, Inc.......................................................3092     Capital Conference Center….....................4020                        Doubletree Hotel Metropolitan…................5088                       Branson Convention Center…....................5105
Adolphus Hotel Dallas…............................1096                  Capital Hilton...........................................…5086             Doubletree Hotel Paradise Valley Resort…5092                             Hilton Cancun Golf & Spa Resort…............5113
Affinia Hotels…...........................................4104           Capital Hotels & Suites…...........................1043                    Doubletree Hotel Washington.................…5090                        Hilton Chicago….........................................5111
AGS Expo Services….................................3036                 Caribe Royale All Suite Hotel and Convention                               The Drake Hotel Chicago…........................5112                     Hilton Chicago Indian Lakes Resort….......5103
Airlie Center….............................................4083         Center….....................................................2039           Visit Duluth…...............................................1027         Hilton Daytona Beach Resort…..................5103
Travel Alberta…..........................................5059           CCR Solutions.........................................…3123                Edel Partners…...........................................4076            Hilton DFW Lakes Executive Conference Cen-
Albuquerque CVB…...................................3087                 Champion Exposition Services...............…2061                           Edmonton Tourism…...................................5061                 ter….............................................................5094
Alexandria CVA….......................................6115              Charleston Area CVB…..............................4006                     Embassy Suites DC Convention Center..…5090                               Hilton Grand Vacations............................…5097
American Airlines…....................................4027              Visit Charlotte…..........................................2007             eMerge…....................................................2133          Hilton Hawaiian Village Beach Resort & Spa…...
American Audio Video…............................4088                   Chicago Convention & Tourism Bureau…..4012                                 EPIC........................................................…3119        ....................................................................5115
Anaheim Marriott….....................................1073              Chicago Marriott Downtown Magnificent Mile…...                              eShow…......................................................3024         Hilton Head Island CVB…..........................3004
Anaheim/Orange County VCB…................1012                          ....................................................................1083   Event Transportation Systems….................2081                       Hilton Hotels Corporation…
Anchorage CVB…......................................5036                Chuck Fazio Media….................................6008                    Experience Columbus….............................1014                    Hilton Houston North…...............................5096
Ann Arbor Area CVB…...............................3061                  Cincinnati USA CVB…..........................PLAZA2                        Experient….................................................3010          Hilton in the WALT DISNEY WORLD Re-
Annapolis/Anne Arundel County CVB…....5082                              C o a c h A m e r i c a Tr a n s p o r t a t i o n S o l u -               Expo Tracker LLC…...................................4010                 sort…...........................................................5114
Aon Association Services….......................2063                    tions…..........................................................3121       EXPOCAD by A.C.T. Inc.…........................3117                      Hilton La Jolla Torrey Pines.....................…5104
API | Adver tising Premiums and Incen-                                  Coast Casinos.........................................…4116                ExpoPlus…..................................................3078          Hilton Luxury Brands…..............................5093
tives….........................................................3101     The Coeur d’Alene..................................…1098                   EXPOVISION CONVENTION HOUSING.…5078                                      Hilton Miami Downtown…...........................5117
ARAMARK Conference Centers….............4103                            Colonial Williamsburg Resort Collection.…1097                              The Fairfax at Embassy Row…..................7029                        Hilton Minneapolis…...................................5112
Arlington Texas CVB…...............................5024                 Colorado Springs CVB…............................6022                      Fairmont-Raffles-Swissotel…................PLAZA1                         Hilton New Orleans Riverside/Morial New Or-
Associated Luxury Hotels International (ALHI)…..                        CompuSystems Inc….................................3027                     Fandango Productions…............................5011                    leans Convention Center…........................5068
.......................................................1092 & 1093      Conference & Visitors Bureau of Montgomery                                 Fern Exposition & Event Services...........…3062                         Hilton New York….......................................5108
Association of Meeting Professionals (AMPs).......                      County, MD….............................................5083               Firebrand, LLC…........................................4099              Hilton Orlando…..........................................5100
................................................................…6007   Conference Exchange….............................3041                      Fontainebleau Miami Beach…...................1116                        Hilton Portland & Executive Tower…..........5099
Association Travel Concepts…..................3025                      ConferenceDirect…....................................4009                  Greater Fort Lauderdale CVB….................2013                        Hilton San Diego Bayfront….......................5104
Astor Crowne Plaza New Orleans…...........1131                          Connecticut Convention Center…..............2060                           Fort Worth CVB…..............5016 & 5022 & 5023                          Hilton San Francisco Union Square…........5109
AT&T Park...............................................…3007           Connections Housing…..............................3034                     FREEMAN…...............................................6043              Hilton Sandestin Beach Golf Resort & Spa ..........5099
Atlanta CVB….......................................PLAZA9               Content Management Corporation….........3081                               Gaylord Hotels….................................PLAZA12                  Hilton Santa Fe Golf Resort & Spa at Buffalo
Atlanta Metro Market…...............................7021                Convention Collection at Centennial Olympic                                Georgia Center - University of Georgia’s Confer-                         Thunder...................................................…5101
Atlantic City Convention & Visitors Author-                             Park- Atlanta GA….....................................5079                 ence Center & Hotel…................................3039                 Hilton St. Louis at The Ballpark...............…5098
ity….............................................................2024   Convention Data Services…......................3126                        GG Tauber LLC.......................................…4086                Hilton Waikoloa Village Resort & Spa….................
Austin CVB…..............................................5025           Convention Management Resources - CMR…......                               Global Experience Specialists (GES).....…4134                            .......................................................4025 & 5113
AVI-SPL Audiovisual…................................3127                ....................................................................2113   GNP Specialties, Inc...............................…4000                 Holiday Inn Baltimore..............................…1129
AVMG, Inc.…..............................................2083 ….............................3082                     Go Wichita CVB…......................................3089                Holiday Inn Express Hotel Cass.............…1129
Bagmasters….............................................5074            Core-Apps LLC….......................................4109                  Golden Nugget - Las Vegas…...................3137                        Hotel Monteleone New Orleans..............…5070
Visit Baltimore…..................................PLAZA14               The Cosmopolitan of Las Vegas.............…3135                            Gran Melia Puerto Rico…...........................1106                   Greater Houston CVB.............................…5019
Baltimore Marriott & R e n a i s s a n c e H o -                        Crowne Plaza Atlanta Perimeter…..............1131                          The Grand Del Mar….................................1096                  Houston Marriott Westchase…...................1079
tels..........................................................…1082     Crowne Plaza Clark….................................1133                   Grand Hyatt Atlanta….................................4049                Hyatt Fair Lakes…......................................4053
Beaches of Fort Myers & Sanibel...........…2029                         Crowne Plaza Downtown / Holiday Inn Historic                               Grand Hyatt Denver & Hyatt Regency Denver at                             Hyatt Grand Champions Resort & Spa…...4054
Beau Rivage Resort and Casino…............1113                          District Philadelphia…................................1133                 Colorado Convention Center…..................4047                        Hyatt Hotels & Resorts…..................PAVILION4
Belgium Convention Bureau for Flanders & Brus-                          Crowne Plaza Hilton Head Island…...........1134                            Grand Hyatt DFW…...................................4049                  Hyatt Hotels of Chicago..........................…4063
sels..........................................................…6068     Crowne Plaza Redondo Beach…...............1135                             Grand Hyatt New York…............................4051                    Hyatt Regency Atlanta…............................4055
Big Sky Resort….........................................2079            Crowne Plaza Ventura Beach….................1135                           Grand Hyatt Washington…........................4052                      Hyatt Regency Bethesda…........................4056
The Biltmore Hotel…..................................1100               Crystal Gateway Marriott…........................1077                      Grand Rapids/Kent County CVB…............1025                            Hyatt Regency Chesapeake Bay............…4057
Greater Birmingham CVB….......................5001                      CustomNEWS, Inc./USAE….......................6046                          Grand Traverse Resort & Spa….................1065                        Hyatt Regency Cincinnati….......................4056
Bodyworks Massage…..............................5135                    Cvent….......................................................4007          Grand Wailea Resort Hotel and Spa….......4024                            Hyatt Regency Clearwater Beach Resort and
Boise Centre…...........................................4101            Dallas CVB…..............................................5026              Hampton Convention & Visitor Bureau…...6112                              Spa…..........................................................4058
Boise CVB…...............................................3035           Destination DC…..............................PAVILION2                     Harbor Beach Marriott…............................1078                   Hyatt Regency Crystal City.....................…4074
Boston Convention Marketing Center.....…4041                            Delta Air Lines.........................................…1118              Harbourtowne Resort and Conference Cen-                                  Hyatt Regency Dallas….............................4073
Greater Boston CVB…...............................4037                  VISIT DENVER, The CVB...................…PLAZA7                            ter…..............................................................3023   Hyatt Regency Dearborn…........................4075
Boston Metro Market…...............................7033                 Destination Hotels & Resorts…..................2073                        Hard Rock Hotel and Casino Las Vegas…4128                                Hyatt Regency Houston…..........................4069
Bravura Technologies….............................3129                  Destination Marketing Association International-                           Hargrove, Inc.…....................3000 & LOUNGE3                        Hyatt Regency Huntington Beach Resort and
The Breakers…...........................................6027  ….................................6005                      Hawaii Prince Hotel Waikiki & Golf Club.…4025                            Spa…..........................................................4058
Brede Exposition Services…......................3105                    Detroit Metro CVB…...................................3080                  Hawaii Visitors and Convention Bureau/Hawaii                             Hyatt Regency Irvine…...............................4075
BrightSight Group…...................................2130               Disney Destinations….................................3108                  Convention Center…..................................4026                 Hyatt Regency La Jolla…...........................4071
The Broadmoor….......................................1102               Dolce Hotels and Resorts….......................3014                       Hershey Meetings…...................................3040                 Hyatt Regency Maui Resort & Spa….........4059
Brunswick & the Golden Isles CVB….........3056                          Doral Golf Resort & Spa - A Marriott Re-                                   Hilton Americas - Houston…......................5096                     Hyatt Regency Miami…..............................4060
Visit Buffalo Niagara…................................6020              sort…...........................................................1078       Hilton Anaheim…........................................5110              Hyatt Regency Mission Bay…....................4061
Canadian                      To u r i s m             Commis-          D o u b l e t re e b y H i l t o n O r l a n d o a t S e a -               Hilton Anatole…..........................................5102
                                                                                                                                                                                                                                                          Please turn to page B14
Page 18A                                                                                          USAE                                                                  APRIL 26, 2011

                                                                                     N E W S
                                                                                     N E W S
                                                                                                                  ALHI’s Washington, D.C. Area
                                                                                                                   National Sales Team Excels
                                                                                                            Associated Luxury Hotels International    National Sales Office to now featuring
                                                                                                         (ALHI) is marking a significant milestone     a dedicated sales team of 10, in order
                                                                                                         in 2011. It has now been serving the         to address the growing market demand
                                                                                                         meetings and convention marketplace          and ALHI’s commitment to service. Led
                                                                                                         for 25 years, with dedicated National        by Regional Vice President Ed Simon
                                                                                                         Sales services and support for its dis-      and Vice President of Sales Alisha Waid,
                                                                                                         tinctive worldwide portfolio of Four- and    the talented team of professionals also
                                                                                                         Five-Diamond quality member hotels and       includes: Pam Rodgers Dauth, Corinne
                                                                                                         resorts. What better way to celebrate        Routhier, Jolene Boatright, Mary Kreins,
                                                                                                         this milestone than by spotlighting the      and Regina Rink, each Directors of Sales
                                                                                                         exceptional ALHI National Sales team         for ALHI. The organization includes and
                                                                                                         based in its Washington, D.C. National       is supported by the skilled Sales Associ-
                                                                                                         Sales Office, the site where it all started   ates Poll Guzman, Michelle Washington
                                                                                                         in 1986 under founder John Metcalfe?         and Angela Fuller.
                                                                                                            10 & 100,000 & 10,000,000                    Serving executives and meeting
        Shopping_USAE.pdf       1    11/5/10     12:05 PM
ALHI’s exceptional national sales team in its Washington, D.C. National Sales Office includes (top row,
                                                                                                            Under the current direction of ALHI       professionals in Washington, D.C.,
from left): David Gabri, Ed Simon, Alisha Waid, Pam Rodgers Dauth, and (bottom row, from left):
                                                                                                         President and CEO David Gabri, ALHI          Maryland, and Virginia has been ALHI’s
Jolene Boatright, Corinne Routhier, Mary Kreins, and Regina Rink. The team is supported by skilled
                                                                                                         has expanded its Washington, D.C.            focus for over 25 years where they have
Sales Associates Poll Guzman, Michelle Washington, and Angela Fuller.
                                                                                                                                                      become respected and adept at finding
                                                                                                                                                      and working the ideal solution to fit or-
                                                                                                                                                      ganizations’ objectives and needs. They
                                                                                                                                                      have developed in-depth knowledge of
                                                                                                                                                      ALHI’s portfolio of over 130 Four- and
                                                                                                                                                      Five-Diamond quality hotel and resort
                                                                                                                                                      members worldwide, offering more than
                                                                                                                                                      100,000 rooms and suites and over 10
                                                                                                                                                      million square feet of meeting space.
                                                                                                                                                         ALHI ( is a prestigious
                                                                                                                                                      dues-based membership National Sales
                                                                                                                                                      organization that represents its distinctive
                                                                                                                                                      and diverse portfolio of Four- and Five-
                                                                                                                                                      Diamond hotels and resorts worldwide to
                                                                                                                                                      meeting professionals, incentive/recogni-
                                                                                                                                                      tion specialists, association executives,
                                                                                                                                                      product launch specialists, and business
                                                                                                                                                      executives wishing to conduct programs
                                                                                                                                                      at one or more of the member proper-
                                                                                                                                                      ties. There is no cost to planners’ or
                                                                                                                                                      executives’ organizations to utilize the
                                                                                                                                                      National Sales services of ALHI, as its
                                                                                                                                                      members’ dues fund the organization to
                                                                                                                                                      serve planners.

                                                                                                                                                           Serving executives and
                                                                                                                                                          meeting professionals in
                                                                                                                                                       Washington, D.C., Maryland,
                                                                                                                                                       and Virginia has been ALHI’s
                                                                                                                                                      focus for over 25 years where
                                                                                                                                                       they have become respected
                                                                                                                                                          and adept at finding and
                                                                                                                                                       working the ideal solution to
                                                                                                                                                        fit organizations’ objectives
                                                                                                                                                                 and needs.

                                                                                                                                                         ALHI has 16 professionally-staffed Na-
                                                                                                                                                      tional Sales Offices across North America
                                                                                                                                                      to serve, including Washington, DC (202-
                                                                                                                                                      887-7020). Go to to identify
                                                                                                                                                      the “ALHI Contacts” sales professionals
                                                                                                                                                      in your state/area.
                                                                                                                                                         For more information about ALHI, to
                                                                                                                                                      inquire about a future meeting at any of
                                                                                                                                                      the ALHI member properties, and/or to
                                                                                                                                                      acquire a free copy of ALHI’s “2010-2011
                                                                                                                                                      ALHI National Sales Guide To Meeting
                                                                                                                                                      Facilities,” contact your nearest ALHI
                                                                                                                                                      National Sales Office (Washington, DC
                                                                                                                                                      at 202-887-7020), call the “ALHI Group
                                                                                                                                                      Desk” toll-free at 866-303-ALHI (2544),
                                                                                                                                                      and visit
                                                                                                                                                         Come and meet the ALHI Washington,
                                                                                                                                                      D.C. National Sales team and attending
                                                                                                                                                      members at ALHI’s “Luxury Lane” area
                                                                                                                                                      at ASAE’s Springtime Expo (Booths
                                                                                                                                                      #1092-1119), and be sure to register for
                                                                                                                                                      the chance to win the stunning one-carat
                                                                                                                                                      “ARIA Resort & Casino Diamond,” which
                                                                                                                                                      will be given away at Springtime.
    Sheraton New York Hotel & Towers, New York, NEW YORK

                                                                                                  The Westin Mission Hills Resort & Spa, Rancho Mirage, CALIFORNIA

picture perfect meetings
 the starwood convention collection
  With a network of 34 of our largest Sheraton and Westin hotels and resorts in North America’s
  most desirable destinations, the Starwood Convention Collection is a one-stop resource
  for large scale, multi-year, multi-hotel meeting planning.

  Benefits include a dedicated point of contact, seamless planning and paperwork, exclusive
  incentives, and more, all to help you deliver events that are Picture Perfect.

  For more information visit,
  call 877.992.9250 or contact your Global Sales Representative.
Page 20A                                                                            USAE                                                            APRIL 26, 2011

                                                                        N E W S
                                                                        N E W S
             Sourpusses Stay Away; Only Optimism On The
                Menu At Springtime’s General Session
                                      Life is good’s Bert Jacobs To Deliver Keynoter
          By Ben Shlesinger                  industry is set up those folks have a          Life is good has festivals all around
                                             lot of ability to communicate and take-      the U.S. and 100 percent of the money
                                             away an important message,” Jacobs           raised from those events goes to the
  If she were still in town, Ensign Nellie   told USAE. “I think that our message         Life is good Kids Foundation. Jacobs
Forbush of “South Pacific” would be          is very simple and badly needed, and         also donates all his speaking fees to
right at home during this year’s ASAE        something that can impact everybody,         the Foundation.
Springtime.                                  not just in their professional life but in     Jacobs and his interesting story
  That’s because the self-proclaimed         their professional and personal life.”       have been on ASAE’s radar for a
“cockeyed optimist” would surely be in          With a $78 investment, Jacobs and         while.
the front row to listen to the message       his brother John started Life is good
of Bert Jacobs, co-founder and “Chief        in 1994. Now it is a $100 million pri-       An interesting fact about Life
Executive Optimist” of the Life is good      vately-held business whose products          is good is that the company
apparel company.                             are sold by over 4,500 retailers in the
  Jacobs will serve as keynote speaker       U.S., and in 30 countries around the
                                                                                           has never spent a penny on
for ASAE’s Springtime on April 28 and        world.                                           advertising. All of the                             Bert Jacobs

will deliver his speech on optimism             “What we’re about is trying to em-             company’s growth is
during the general session at 11 a.m.,       power people to understand that hap-                                                   want to talk to them about what they’re
which is followed by the tradeshow.          piness is about your disposition. You        attributed to word-of-mouth.              doing or not doing and how they can
                                             don’t smile and laugh because you’re                                                   make slight adjustments to make them
    With a $78 investment,                   happy. It’s more that you’re happy be-         “He is somebody that we’ve looked       like me.”
 Jacobs and his brother John                 cause you smile and laugh,” Jacobs           at now for a couple of years. For            Blouin also said that Tom Neilssen,
                                             said. “If you look around there’s a mil-     Springtime, we try to reach out and       CEO of the Brightsight Group, which
 started Life is good in 1994.               lion things to celebrate and a million       get a general session speaker that will   represents speakers, has been pitch-
   Now it is a $100 million                  things to be grateful for . . . I’m really   appeal to the association executives      ing Jacobs to ASAE.
                                             excited to talk to this group.”              and the industry partners so you have
   privately-held business                      “We’re always looking to shake            to have someone with a generic mes-
                                                                                                                                       “I’ve worked with him for 25 years
                                                                                                                                    and he’s never steered me wrong,”
 whose products are sold by                  things up. He’s very entrepreneurial.        sage,” said Anne Blouin, CAE, Chief       Blouin told USAE. “He said, ‘Anne,
  over 4,500 retailers in the                He’s got a great message and he’s            Learning Officer, ASAE. “And I’d say      your group is going to love Bert.’”
                                             also willing to work with us,” said          what better thing to offer in our world      An interesting fact about Life is
   U.S., and in 30 countries                 John H. Graham IV, CAE, President            today than someone with the mes-          good is that the company has never
      around the world.                      and CEO, ASAE. “He’s going to go             sage of optimism and what they’ve         spent a penny on advertising. All of
                                             to Springtime Unplugged the night            created.”                                 the company’s growth is attributed to
  “I think it’s a fantastic event in         before. We’re going to be making a             “It’s about the receiver of this mes-
particular because everybody has a           $2 donation from each ticket sold to         sage and I want to talk to this group
pretty broad reach and the way the           his children’s charity.”                     about their lives,” Jacobs said. “And I                     Please turn to page 21
Page 22A                                                                                   USAE                                                                             APRIL 26, 2011

                                                                               N E W S
                                                                               N E W S
  You’ll Find Waves Of Fun In Norfolk
   It’s no surprise that Norfolk has         temporary art, photography, Tiffany
become one of the premier meeting            glass and historic works of art.
destinations in the Mid-Atlantic. With         In addition to the many permanent
the Elizabeth River and Chesapeake           exhibits and sites throughout the city,
Bay running along its west and north         Norfolk’s harbor and newly renovated
borders, Norfolk is home to a wide           Town Point Park, are welcoming spots
array of water sports and boating            to partake in the many outdoor festi-
excursions.                                  vals. With 100 public festivals each
   Those in search of a unique experi-       year designed to showcase the re-
ence can skipper their own sailboat          gion’s music, culture, history and food,
during a weekend immersion class             meetings can be tailored to visit the
offered by SailTime Virginia, where          city during a festival that peaks inter-
even novices can learn to navigate           est, such as the upcoming Harborfest,
the open waters in just two days. Addi-      June 10-12, an explosive weekend of
tional excursions include the American       food, music and fun!
Rover, a tall ship cruise where guests         Norfolk is easily accessible by plane,
can lend a hand with the sails, explore      train or car from most major cities on
the helms or relax on the deck; Victory      the East Coast. For more information,
                                                                                                 With the Elizabeth River and Chesapeake Bay running along its west and north borders, Norfolk is
Rover, a Navy-themed vessel offering         please contact VisitNorfolk at 800-368-
                                                                                                 home to a wide array of water sports and boating excursions.
a behind-the-scenes look at Naval Sta-       3097 or
tion Norfolk, the world’s largest naval
base; and Spirit of Norfolk, a luxury
dinner cruise offering gorgeous views
of the downtown skyline.

  For a more custom outdoor
 experience, groups can sign
 up for a tailored behind-the-
  scenes tour of the Virginia                                              ���������ALHI������������
    Zoo. The 53-acre zoo,
   featuring more than 350
   animals from around the
 globe, offers a “Keeper for a
        Day” program.
   To take advantage of Nor folk’s
beautiful weather, meeting planners
can plan excursions to the popular
Norfolk Botanical Garden. Multiple out-
door activities are offered throughout
the historic gardens – such as hiking
the garden’s nature trails or embark-
ing on a sunset kayak tour on Lake
   For a more custom outdoor experi-
ence, groups can sign up for a tailored
behind-the-scenes tour of the Virginia
Zoo. The 53-acre zoo, featuring more
than 350 animals from around the
globe, offers a “Keeper for a Day”
program. Visitors can spend the day
learning the ins and outs of zoo op-
erations, including caring for the zoo’s
friendliest residents. Both sites are
perfect for receptions.
   Historical attractions and cultural
gems can also be found throughout
Norfolk, one of America’s oldest cities.
Whether embarking on a group tour
or strolling or taking a Segway tour of
the downtown area, the many histori-
cal sights can be reached within the
city limits.                                                                              ����������������������������������������������������������������������130�               �
   History enthusiasts can tour the                                                       �������������������������������������������������������������������������
Douglas MacArthur Memorial, the final                                                     ����������100,000�����������10 million�������������������������������10�                 �
resting place for General Douglas Ma-                                                     ������������������������������������������������������������������������������
cArthur and his wife and Naval Station                                                    ��� ������������ ������� ����� �������� ������������ ��� ����� ��� ���� �������� ���� ����
Norfolk, the world’s largest naval base.                                                  �������������������������������������������������������������������������������
Norfolk is also home to USS Wisconsin,
one of the largest battleships in the                                      ��������������������������������������������������������������������������������������������
world, which is docked in the city’s                                       �����������������������������������������������������������������������������������
picturesque harbor and has served in
both WWII and the Gulf War. Guests
will also be able to explore the deep
blue sea at neighboring NAUTICUS, a
museum complete with touch tanks, an
IMAX theater and interactive exhibits.
   No visit to Norfolk would be complete
without a visit to the famed the Chrysler                                                           THE ART OF DISTINCTION
Museum of Art which is now free for
all visitors! This world-class museum
contains an envied collection of con-
                                            ALH28805 USAEhpisland.indd 1
    APRIL 26, 2011                                                                                                       USAE                                                                                                    Page 23A

                                                                                                        N E W S
                                                                                                        N E W S
    Bert Jacobs                                            be best to continue the company
                                                           without any advertising. Instead, it                                                                             Checking Inn
    Continued from page 18                                 would be people who would have to
                                                           spread the word about Life is good                                                       By Mike Santa Rita                              Davidson Hotel Company, has an-
    word-of-mouth.                                         and its message of optimism. This                                                                                                      nounced the completion of a $12.3
      There were plans after the first five                is not to say the company has been                                                                                                     million renovation at the 367-suite
                                                                                                                                   Warwick International Hotels an-
    years to use advertising but at the                    silent though.                                                                                                                         Embassy Suites Chicago-Downtown.
                                                                                                                                 nounced April 6 the acquisition of a
    last minute Life is good backed out.                      Life is good certainly finds unique                                                                                                 Davidson has managed the hotel since
                                                                                                                                 piece of land adjacent to the Warwick
    Jacobs said at that time there was this                ways to spread the word about itself.                                                                                                  June 1, 2010, on behalf of owners, Sun-
                                                                                                                                 Melrose Hotel Dallas. The hotel plans
    young girl written about in a Boston                   In 2006 at the Life is good Pumpkin                                                                                                    stone Hotel Investors, Inc. Sunstone
                                                                                                                                 to use the 30,000 square feet of land
    Globe article and in a photo she was                   Festival in Boston, Life is good entered                                                                                               oversaw the project; Design Force of
                                                                                                                                 to expand the hotel that was built in
    wearing a Life is good hat. She was                    the Guinness Book of World Records                                                                                                     Denver, Colo., was the design firm for
    asked about the hat and she said she                   for having the most carved and lit                                                                                                     the renovation. The hotel features 6,000
                                                                                                                                   The expansion plans include a ball-
    wears it because of all the things she                 pumpkins in one place at one time.                                                                                                     square feet of meeting space that can
                                                                                                                                 room which would be complemented
    had to be grateful for, even though she                   After graduating from Villanova                                                                                                     accommodate groups ranging from
                                                                                                                                 by additional meeting and conference
    was given a year to live. Eventually                   University in 1987 with a degree in                                                                                                    10 to 300.
                                                                                                                                 space in a nearby building. The expan-
    Lyndsey Beggan beat her cancer and                     communications, Jacobs worked as
                                                                                                                                 sion would effectively double the pres-
    came to Life is good to met the Jacobs                 a ski instructor, pizza delivery man,                                                                                                    InterContinental Hotels Group has
                                                                                                                                 ent 7,000 square feet of meeting and
    brothers and see the company that                      and substitute teacher. His hobbies                                                                                                    announced the opening of two new
                                                                                                                                 event space. The 184 room Warwick
    extolled the same optimistic outlook                   include live music, travel and Ultimate                                                                                                Holiday Inns on the east and west
                                                                                                                                 Melrose Hotel is an AAA Four-Diamond
    she had on life.                                       Frisbee. He also once entered the                                                                                                      sides of Houston. On the west side of
                                                                                                                                 luxury hotel.
      After learning about Beggan and                      Boston Marathon with zero training                                                                                                     the city, the new Holiday Inn Houston
    meeting her, Jacobs decided it would                   and finished in less than four hours.                                                                                                  Westchase features 2,700 square
                                                                                                                                                                                                  feet of meeting space, including one
                                                                                                                                                                                                  ballroom that can accommodate 285
                                                                                                                                                                                                  people, and two smaller meeting
                                                                                                                                                                                                  rooms. The Holiday Inn Houston East
                                                                                                                                                                                                  features 2,300 square feet of meeting
                                                                                                                                                                                                  space, which can accommodate up to
                                                                                                                                                                                                  240 people.
Come to Luxury Lane                                   ALHI Provides Meeting Professionals with National Sales Excellence
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at Springtime to Win                                  Portfolio of Over 130 Distinctive Hotels and Resorts Listed Below.
                                                                                                                                                                                                  wide, Inc. announced April 6 that it
                                                                                                                                                                                                  has sold The Westin Gaslamp Quar-
the ARIA Diamond!                                     ARIZONA
                                                      Arizona Grand Resort
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                                                                                                        InterContinental Chicago
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                                                      Fairmont Scottsdale Princess                      The Peninsula Chicago                                                                     with a commitment of approximately
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ALHI National Sales:                                  Loews Ventana Canyon                              InterContinental New Orleans                    Topnotch Resort and Spa                   $23 million in property enhancements
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                                                      Island Hotel Newport Beach                        ��������                                        The Madison
ALHI������������                                      La Costa                                          Amway Grand Plaza                               The Washington Court Hotel                City’s financial district. Four Points
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26 BIG BOX 5-50 SOLUTIONS                             Miramonte Resort & Spa                            �����������                                     �������������                             scheduled to open at 6 Platt Street in
Over 500 Rooms, 50,000+ sq. ft. of Meeting Space      Ojai Valley Inn & Spa                             Beau Rivage Resort & Casino                     The Greenbrier
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                                                                                                                                                                                                  offer 264 rooms and 2,000 square feet
Mountain Resorts and Others with Inspiring                                                              Loews Lake Las Vegas                            CANADA                                    of meeting space to accommodate
                                                      COLORADO                                          Mandalay Bay Resort and Casino                  InterContinental Toronto Yorkville
Mountain Views
                                                      Keystone Resort and Conference Center             Mandarin Oriental                               Loews Hotel Vogue
                                                                                                                                                                                                  small to mid-size meetings.
                                                      Loews Denver Hotel                                Monte Carlo Resort & Casino                     Loews Hotel Le Concorde
30 ENTERTAINMENT & GAMING SOLUTIONS                   The Broadmoor                                     MGM Grand                                       Pan Pacific Vancouver
                                                      The Brown Palace Hotel and Spa
                                                                                                                                                                                                    InterContinental Tampa has an-
Major Entertainment and Gaming Destinations                                                             THEhotel at Mandalay Bay
                                                      Vail Cascade                                      The Mirage                                      COSTA RICA                                nounced that it has won a 4 Green
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Resorts with Championship Golf                        CONNECTICUT                                                                                       ������������������                        Eco-Rating Program. InterContinental
                                                      Mohegan Sun                                       ����������                                      Paradisus Palma Real Resort               Tampa was recognized for sustainable
18 LEVEL 5 COLLECTION HOTELS                                                                            La Posada de Santa Fe Resort & Spa              Paradisus Punta Cana Resort
                                                      FLORIDA                                                                                                                                     practices including energy and water
Achievers of the Highest Industry Recognitions,       Amelia Island Plantation                          ��������                                        ENGLAND                                   conservation and efficient use as well
including Five-Diamond/Star Rating                    Biltmore                                          InterContinental The Barclay New York           InterContinental London Park Lane
                                                      Don CeSar Beach Resort, A Loews Hotel             Jumeirah Essex House                                                                      as relevant training and education and
                                                      Fairmont Turnberry Isle                           Loews Regency Hotel                             FRANCE                                    “eco-purchasing.” Additional programs
18 U-200 GEMS                                         Fontainebleau                                     The New York Palace                             InterContinental Paris Le Grand
                                                      Gaylord Palms® Resort & Convention Center                                                                                                   include donating untouched food items
Exclusive Meeting Solutions Under 200 Rooms
                                                      InterContinental Miami                            NORTH CAROLINA                                  �������                                   to local food banks and the use of local,
                                                      InterContinental Tampa                            Pinehurst                                       Half Moon
33 BEACH & ISLAND COLLECTION RESORTS                  Loews Miami Beach Hotel                           Washington Duke Inn & Golf Club
                                                                                                                                                                                                  organic foods on the menu. The hotel is
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                                                      Ocean Reef Club                                   Loews Philadelphia Hotel                        Fiesta Americana Grand Coral Beach
                                                                                                                                                                                                  a formal, written action plan that is re-
 37 HISTORIC COLLECTION HOTELS                        One Ocean Resort Hotel & Spa                                                                                                                viewed and revised at least once per
                                                                                                                                                        Fiesta Americana Grand Los Cabos
      Hotels with 50+ Years of Heritage               PGA National Resort & Spa                         �����������                                                                               year and through the formation of an
                                                      Saddlebrook Resort                                Gran Melia Golf Resort                          �����
            21 GLOBAL COLLECTION OPTIONS              The Breakers                                                                                      Gran Meliá Fenix                          environmental committee.
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               European and Other Members                                                               Charleston Place Hotel                          Gran Meliá Resort Palacio de Isora
                 Outside the USA                      GEORGIA                                                                                           Gran Meliá Victoria                         Jones Lang LaSalle Hotels an-
                                                      Château Élan                                      TENNESSEE                                       ME Barcelona                              nounced April 6 that it has arranged
                                                      Loews Atlanta Hotel                               Gaylord Opryland® Resort & Convention Center    ME Madrid
                         16 sales offices              The Cloister at Sea Island                        Loews Vanderbilt Hotel                                                                    the sale of the Sheraton Keauhou
                                                      The Lodge at Sea Island Golf Club                 The Peabody Memphis                             ��������������������                      Bay Resort and Spa to Kona Surf
                         to serve you. Visit          HAWAII
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                                                      IDAHO                                             The Adolphus Hotel
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                                                      Sun Valley Resort                                 The Houstonian Hotel, Club & Spa                                                          there was a default on debt secured

                                                                                                                                                                                                                    Please turn to page 28
                                                                                                                                                                                2/25/11 2:25 PM
Page 24A                                                                                USAE                                                                     APRIL 26, 2011

                                                                            N E W S
                                                                            N E W S
                                Springtime Exhibitors Look Back On Show’s Value
           By Ben Shlesinger                                                                   dustry go. Face-to-face contact is the best      “Springtime was always my favorite day
                                                 Today, with GWSAE just a memory,
                                                                                               way to communicate,” Bushman said.            of the year. There was so much energy
                                              ASAE’s 35th Springtime – “In the Park”
                                                                                               “And then Springtime always provides us,      and excitement, both from the attendees
    When the event now known as ASAE’s        having also been edited away – will host
                                                                                               because of their marketing, a substantial     and the exhibitors. It was like going back
Springtime opened its doors 35 years ago      over 465 exhibiting companies and over
                                                                                               amount of qualified buyers. And plus it’s      to a reunion,” Derkay said.
at the Capital Hilton hotel in Washington,    2,000 association executives and other
                                                                                               a chance to visit with old friends.              Springtime is a big success now but it
D.C. it had about 50 booths, 150 buy-         meeting planners.
                                                                                                  Bushman thoroughly enjoys attending        was not always that way, especially at the
ers, wasn’t called Springtime and wasn’t         An after-thought no longer, Springtime
                                                                                               each Springtime and he has likes seeing       beginning of Derkay’s tenure.
sponsored by ASAE.                            is big business and a one-day education
                                                                                               how the show has grown.                          “The fact is that the first year that I was
    In 1976 springtime was a season, not an   and exposition extravaganza.
                                                                                                  “It’s something we look forward to every   involved with the show it actually was a
occasion. And what has become Spring-            Recently several longtime exhibitors
                                                                                               year. As a supplier, Springtime is the one    failure. We moved out of a hotel ballroom
time was an after-thought table-top trade     and partners of ASAE and Springtime
                                                                                               you don’t want to miss,” he said. “It would   into an exhibit hall and in my naïveté, I
show following the luncheon annual meet-      reflected back to USAE on their years af-
                                                                                               be foolish not to take advantage of the op-   was focusing on selling booths but didn’t
ing of the Washington Society of Associa-     filiated with the show and its value to their
                                                                                               portunities Springtime affords you.”          put the same concentration on increasing
tion Executives. A few years later WSAE       organizations.
                                                                                                  Lori Derkay, COO of the University Pro-    attendance so it was not a good buyer/
morphed into the Greater Washington              Bob Bushman, most recently with the
                                                                                               fessional & Continuing Education Associa-     seller ratio,” Derkay said. “I learned the
Society of Association Executives and the     Cincinnati USA Convention and Visitors
                                                                                               tion, worked on Springtime for 30 years. A    hard way and what we did afterwards is
little after-thought show grew to become      Bureau, told USAE he has been to every
                                                                                               staffer with GWSAE whose tenure began         we put together a very strong advisory
Springtime In The Park – a one-day signa-     single Springtime, all 35.
                                                                                               right after the second Springtime, she also   committee. We worked with Hargrove to
ture event hosted at what is now known as        “It’s the highlight of the spring as far as
                                                                                               worked for ASAE until the end of 2008.        redesign the show and we reduced the
the Marriott Wardman Park hotel.              the hospitality industry and meetings in-
                                                                                                                                             number of booths and concentrated on
                                                                                                                                             building up attendance.”
                                                                                                                                                Derkay’s first Springtime had 192 booths
                                                                                                                                             but it was limited to 150 for the next three
                                                                                                                                             years. Demand built up from exhibitors
                                                                                                                                             and Springtime eventually became the
                                                                                                                                             success it is today.
                                                                                                                                                “Even before I left there were other staff
                                                                                                                                             that ran that show but I always took a lot
                                                                                                                                             of pride in being part of that day,” Derkay
                                                                                                                                             told USAE. “There’s an excitement and
                                                                                                                                             energy when you walk into the hall and
                                                                                                                                             people take it seriously. They come to
                                                                                                                                             do business. They bring their specs and
                                                                                                                                             RFPs, but it’s also catching up with old
                                                                                                                                                Brian Stevens, President and CEO of
                                                                                                                                             ConferenceDirect, has been attending
                                                                                                                                             Springtime since 1982. Stevens co-
                                                                                                                                             founded ConferenceDirect in 1998, but
                                                                                                                                             for the two decades prior, worked for the
                                                                                                                                             Hilton Hotels Corporation.
                                                                                                                                                Stevens considers Springtime the most
                                                                                                                                             important show for ConferenceDirect. “It’s
                                                                                                                                             our No. 1 connection with our customers.
                                                                                                                                             There are more buyers at Springtime
                                                                                                                                             than any of the other shows we attend,”
                                                                                                                                             he told USAE. “We bring in probably a
                                                                                                                                             dozen people from outside the market.
                                                                                                                                             There are a lot of markets we have to
                                                                                                                                             cover, MPI, IAEE, all of these new hosted
                                                                                                                                             buyer programs, and Springtime is on top
                                                                                                                                             of the list.”
                                                                                                                                                While Stevens finds Springtime to be an
                                                                                                                                             integral part of his business, he does have
                                                                                                                                             a suggestion on how to improve it.
                                                                                                                                                “It would be nice if Springtime locked
                                                                                                                                             in a date pattern like a lot of the others
                                                                                                                                             do. We really don’t know how to plan too
                                                                                                                                             far ahead because it moves around so
                                                                                                                                             much,” Stevens said.
                                                                                                                                                David Giger, Senior Director of Sales
                                                                                                                                             & Industry Relations for Hilton Hotels has
                                                                                                                                             been with his company for 39 years and
                                                                                                                                             believes he has been to at least 30 con-
                                                                                                                                             secutive Springtimes.
                                                                                                                                                “It truly is one of the best – if not the best
                                                                                                                                             – one-day industry tradeshow. It’s local, it’s
                                                                                                                                             busy, it’s valuable, it draws a great client
                                                                                                                                             traffic and we want to be there in a big
                                                                                                                                             way,” Giger said. “My company purchases
                                                                                                                                             dozens of booths. We have a whole Hilton
                                                                                                                                             row. We spend a ton of money on exhibit
                                                                                                                                             space rental.
                                                                                                                                                “Our team members come in from all
                                                                                                                                             over the country, sometimes from all over
                                                                                                                                             the globe and it’s a big travel expense. We
                                                                                                                                             also have some of our GMs come in. It’s
                                                                                                                                             one of the biggest days of client interac-
                                                                                                                                             tion for us.”
                                                                                                                                                Giger said there are two words that can
                                                                                                                                             be used to describe Springtime: Increas-
                                                                                                                                             ing Opportunities.
                                                                                                                                                “And that’s in the way of expanding
                                                                                                                                                                   Please turn to page 32

                                 Sometimes                   Grand Meetings
From intimate board meetings to large national sales meetings, the Rio Mar
Beach Resort & Spa is the perfect Caribbean venue. As a distinctive member
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blends the best of Puerto Rico’s local flavor with world-class amenities and
                                                                              require a little    more drive.
services requisite for total immersion in both work and play.


                                                                                       Visit us at the Wyndham Pavilion
                                                                                            at the Springtime Expo.
Page 26A                                                                            USAE                                                             APRIL 26, 2011

                                                                        N E W S
                                                                        N E W S
                                                    Springtime Education Sessions:
                                                    If Once Is Good; Twice Is Better
          By Ben Shlesinger                  if there are two being offered in the        experience is that people have a lot of       All education will not occur on
                                             same time period you have to pick,           experience in running the tradeshow        April 28 though. On April 27, ASAE
   Springtime attendees who really           but by repeating them we’re giving           or education programs but they may         is holding a full-day seminar, its Con-
like an education session in the 8:00-       people more of a chance to get edu-          be of varying sizes. So getting the        vention Center Operations Program.
9:15 a.m. hour will have 15 minutes to       cation,” said John H. Graham IV, CAE,        perspective of what organizations are      The topics that attendees will learn
spread the word and try to get others        President and CEO, ASAE.                     doing that have very large programs        about include exclusive and preferred
to join them in re-attending the same           Graham cautions that even though          or small program is one of the benefits    services, contracts, union versus
session at 9:30 a.m.                         those who attend an early session            of attending this program.”                non-union facilities, and insurance
   This is because ASAE has gone             can recommend it to a colleague, if                                                     requirements, just to name a few.
back to repeating education sessions         they attend one they don’t like they
                                                                                           There will be nine education                 “It’s really for those meeting plan-
at Springtime, its one-day convention        can also tell others to steer clear of it.    sessions offered to start off             ners that maybe are just new to work-
to be held April 28 in Washington,           Graham hopes there will be no such             the day and they will cover              ing with convention centers. We’ve
D.C.                                         disappointments though.                                                                 done the hotel operations program for
   “It’s something that we started a            “They’re not soft topics. Each is          such topics as moving from                years to get a better understanding
couple of years ago and then we went         75 minutes,” Blouin told USAE, of             a senior meeting planner to               of what goes on behind the scenes at
to offering them once. It really gives       the education sessions. “They’re on                                                     a hotel. This is to get a better under-
people the chance to go to more than         the minds of meeting professionals,
                                                                                          an executive, convention risk              stand of what goes on at a convention
one. Otherwise they’re frustrated,”          whether it is legal, whether it is how       management, and creating a                 center,” Blouin said.
said Anne Blouin, CAE, Chief Learn-          to use social media and creating             virtual conference. After their               Running the same time as the Con-
ing Officer, ASAE. “Even though the          engagement. Vir tual meetings is                                                        vention Center Operations Program
second time frame is better attended         something on the minds of meeting             initial run from 8-9:15 a.m.,             is the Certified in Exhibition Manage-
than the first time frame, for those         planners.”                                     they will be repeated from               ment (CEM) Learning Programs. This
interested you get a better value for           Lisa Hix, Senior Associate for the                                                   area of education is being presented
your money. We’re trying to maximize         Nonprofit Organizations Practices
                                                                                                  9:30-10:45 a.m.                    by the International Association of
the time people are spending with us         at Venable, is teaming up with her                                                      Exhibitions and Events. There will be
for that day.”                               colleague, Jeffrey Tenenbaum, to               Hix adds that the key to meetings        three sessions for this program, exhi-
   There will be nine education ses-         lead a session, “Steering Clear of           contracts is knowing what is your          bitions and event sales fundamentals,
sions offered to star t off the day          the Most Common Legal Hazards in             negotiation strength and knowing           floor plan developments, and secu-
and they will cover such topics as           Hotel, Convention Center and Meet-           what you can most likely get out of        rity, risk, and crisis management.
moving from a senior meeting plan-           ing Contracts.”                              the negotiation.                              Separate registration is required
ner to an executive, convention risk            “We love this program. We do a lot          “The key to negotiation strength is      for both programs on April 27 and
management, and creating a virtual           with ASAE and we found that a lot of         how large is your meeting. But there       each allows attendees to earn up to
conference. After their initial run from     people who are interested particularly       are ways to increase negotiation           six CAE hours.
8-9:15 a.m., they will be repeated           in meetings and meetings related             strength if you don’t have a large            Those who want to attend just the
from 9:30-10:45 a.m.                         contracts go to Springtime. So it’s a        meeting, or even if you do. So what we     Springtime education sessions have
   “When you have educational pro-           good opportunity to educate a large          talk about is how to get the most out of   to pay $95. Full day registration for
gramming you have to pick, and so            group of people,” Hix told USAE. “My         contract negotiations possible.”           Springtime is just $20 more.

                                                                                So many points of view
                                                                                           to make your meeting a success.

                                                                      See for yourself how easy and simple we can make meeting in Norfolk. In
                                                                      fact, you’ll find the value you receive as attractive as the many amenities
                                                                      you and your attendees will discover when you book a meeting in Norfolk,
                                                                      the heart of the Virginia Waterfront.
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To inquire about the details, please visit or call 1-214-761-7209.

2201 N. Stemmons Freeway
Dallas, Texas 75207
Page 28A                                                                                    USAE                                                                 APRIL 26, 2011

                                                                             N E W S
                                                                             N E W S
               Transportation Update                                                                  Once travel is completed,
                                                                                                                                                 from the 60 entries with the most
                                                                                                      customers will receive a                      In addition, members of both
                                                                                                                                                 programs will ear n 20,000 bonus
         By Ben Shlesinger                Executive Club members must reg-                           contest entry e-mail where                  miles for booking and traveling on a
                                          ister prior to travel and book a quali-                  they will have the opportunity                qualifying full fare roundtrip Economy
                                          fying round-trip trans-Atlantic flight                                                                 Class ticket or higher on American
  American Airlines and British Air-      originating in the U.S. on any pur-
                                                                                                         to submit an essay                      Airlines, British Airways or Iberia dur-
ways are launching their first major      chased, published fare on American                         answering the question “If                  ing the promotional period.
joint promotion in the U.S. for fre-      Airlines, British Airways or Iberia on                       you were cured of the                        American Airlines, British Airways
quent flyer members of both airlines.     or before June 17, 2011. Travel must                                                                   and Iberia launched their trans-At-
The Miles Millionaire Contest will help   be completed on or before June 30,                          Wanderlust with 1 Million                  lantic joint business in October 2010
“Cure the Wanderlust” by offering         2011.                                                         Miles, where would                       giving customers access to a global
four winners – two American Airlines        Once travel is completed, custom-                                                                    network of more than 400 destina-
AAdvantage program members and            ers will receive a contest entry e-mail
                                                                                                          you go and what
                                                                                                                                                 tions, more convenient connections
two British Airways Executive Club        where they will have the opportunity                         would you do there?”                      and better scheduled travel times.
members – 1 million frequent flyer        to submit an essay answering the
miles each, which is enough to travel     question “If you were cured of the                                                                       Delta Air Lines, the official airline
anywhere                                  Wa n d e r l u s t w i t h 1 M i l l i o n M i l e s ,   courage friends and family to vote for        of the New York Yankees and New
  To qualify, American Airlines AAd-      where would you go and what would                        their essay online. A judging panel           York Mets, together with New York
vantage members or British Airways        you do there?” Entrants can then en-                     will determine the four “millionaires”        Water Taxi, is offering free water
                                                                                                                                                 taxi service to every home game at
                                                                                                                                                 Yankee Stadium and Citi Field for the
                                                                                                                                                 second consecutive season. Delta’s
                                                                                                                                                 Baseball Water Taxi service launches
                                                                                                                                                 from South Street Seaport with an
                           This June, everyone in the                                                                                            extra pickup at East 35th Street on
                                                                                                                                                 the way to the games.
                    meetings industry is coming to Baltimore.                                                                                      Once on board one of the
                                                                                                                                                 Water Taxis, passengers can
                            And we mean everyone.                                                                                                  purchase Delta “Fly Ball”
                                                                                                                                                   cocktails, cold beer, soft
                                                                                                                                                  drinks and snacks from the
                                                                                                                                                  Water Taxi cafe. Drinks and
                                                                                                                                                 snacks can be enjoyed on the
                                                                                                                                                  open-air top deck or while
                                                                                                                                                      watching pre-game
                                                                                                                                                 coverage on the large screen
                                                                                                                                                     TVs inside the climate
                                                                                                                                                    controlled interior deck.

                                                                                                                                                    The two specially wrapped Delta
                                                                                                                                                 Baseball Water Taxis – one co-brand-
                                                                                                                                                 ed with the New York Yankees, the
                                                                                                                                                 other co-branded with the New York
                                                                                                                                                 Mets -- will depart from South Street
                                                                                                                                                 Seaport 90 minutes before opening
                                                                                                                                                 pitch. The taxi will then pick up ad-
                                                                                                                                                 ditional passengers at the East 35th
                                                                                                                                                 Street Ferry Landing and then will
                                                                                                                                                 drop them off at the docks at Yankee
                                                                                                                                                 Stadium or World’s Fair Marina, a
                                                                                                                                                 short walk from Citi Field. Fans are
                                                                                                                                                 guaranteed to arrive at the dock at
                                                                                                                                                 least 30 minutes before the sched-
                                                                                                                                                 uled start of the game. To be clear,
                                                                                                                                                 there is no return water taxi service.
                                                                                                                                                 This is one-way transportation.
                                                                                                                                                    Once on board one of the Water
                                                                                                                                                 Taxis, passengers can purchase
             Make your plans now for AIBTM and America Meetings Week in Baltimore, June                        20-23, 2011 .                     Delta “Fly Ball” cocktails, cold beer,
             All week long, you’ll be just two feet away from the industry’s biggest events, including the PCMA                                  soft drinks and snacks from the Water
                                                                                                                                                 Taxi cafe. Drinks and snacks can be
             Annual Education Conference, the CIC Hall of Leaders Gala, and, of course, AIBTM—the first-ever U.S.
                                                                                                                                                 enjoyed on the open-air top deck or
             Hosted Buyer exhibition to bring more than 5,000 international industry suppliers and buyers together                               while watching pre-game coverage
             under one roof. Learn how to be a Hosted Buyer or Trade Visitor at                                         on the large screen TVs inside the
                                                                                                                                                 climate controlled interior deck.
                                                                                                                                                    “As the official airline of New York
                                                                                                                                                 baseball, we know how much New
                                                                                                                                                 Yorkers love their two hometown
                                                                                                                                                 teams,” said Gail Grimmett, Delta’s
                                                                                                                                                 senior vice president of New York.
                                                                                                                                                 “It is our pleasure to be able to once
                                                                                                                                                 again offer Delta’s award-winning
                                                                                                                                                 service to two special destinations
                                                                                                                                                 – Citi Field and Yankee Stadium.”
                                                                                                                                                    The water taxis do not take phone
                                                                                                                                                 reservations. Seating is limited to
                                                                                                                                                 147 passengers per taxi and tickets
                                                                                                                                                 can be picked up at South Street

                                                                                                                                                                   Please turn to page 30

8029_BACVA_AIBTM_USAE_02_11_RD2.indd 1                                                                                          2/7/11 3:20 PM

The biggest hotel in Houston is hard to ignore.
The Hilton Americas-Houston is not only within walking distance
to all the upscale dining, shopping and entertainment options
downtown Houston has to offer, it is also conveniently connected
to the convention center.
•   Over 1,200 rooms
•   91,500 square feet of meeting space
•   Direct skywalk connection to the Convention Center               Visit us at booth #5096
•   Across from Discovery Green Park                                 at the Springtime Expo.
Page 30A                                                                       USAE                                                                APRIL 26, 2011

                                                                   N E W S
                                                                   N E W S
Checking Inn                             help generate more awareness for the
                                         Make-A-Wish Foundation.
                                                                                     buildings on approximately 15 acres.      the new program offers members
                                                                                                                               redemption opportunities at indepen-
Continued from page 21                                                                  Wyndham Hotel Group, part of the       dent hotels as well as vacation options
                                            Dolce Hotels and Resorts will man-       Wyndham Worldwide has announced           through partnerships with CWT Vaca-
                                         age a 157-room hotel designed to be a       plans to manage three new-construc-       tions and Club Med.
by the property and it was foreclosed    hybrid between a lifestyle and confer-      tion Planet Hollywood hotels in Central      U.S. members have a choice inde-
upon in early 2010. The 521-room         ence hotel expected to open in the fall     America, the Middle East and Asia.        pendent hotels including those Hawaii,
resort has approximately 22 acres of     of 2012 in Indianapolis.                       The proposed hotels will be located    Las Vegas, ski resorts and cruises. The
oceanfront property and features more       The hotel will cater to individual       in Doha, Qatar; Panama City, Panama;      program also applies internationally.
than 75,000 square feet of indoor and    business and leisure travelers, provide     and Boao, China. Each property will       Members can redeem points at any of
outdoor meeting space.                   groups with a meetings venue and            be managed by Wyndham Hotel               Carlson’s 1,070 hotels in 77 countries
                                         become a gathering point for people         Management, Inc. or one of its sister     including resorts in the Caribbean, Eu-
   Gaylord Hotels has selected the       who live and work in downtown India-        companies.                                rope, Latin America and Asia Pacific.
Make-A-Wish Foundation which sup-        napolis. Between the first-floor retail        The announcement follows the sign-        Carlson has also added 20 new retail
ports children with life-threatening     and third- floor guest room levels, the     ing of a license agreement in Septem-     and restaurant partners, including Best
medical conditions, as the featured      hotel will feature 16 meeting rooms         ber 2010 granting Wyndham Hotel           Buy, iTunes, Target and T.G.I. Friday’s
charity to benefit from the brand’s      totaling 15,000 square feet of function     Group exclusive rights to franchise       restaurants for U.S. members to be
Rooms for Good co-operative market-      space including a rooftop boardroom.        Planet Hollywood branded hotels and       redeemed for points.
ing/fundraising program in April and     Planned dining facilities include a full-   provide management services glob-
June. Gaylord Hotels properties will     service restaurant, a brasserie and         ally.                                       The Bohemian Hotel Savannah
donate 10 percent of the Rooms for       1,200-square foot lounge.                                                             Riverfront has earned four-diamond
Good package rate to the Make-A-            The hotel is a component of a $155          Carlson, a global hospitality and      status from the American Automobile
Wish Foundation. Gaylord Hotels will     million, mixed-use project being de-        travel company, launched a new loyalty    Association (AAA).
also use its advertising, public rela-   veloped by Buckingham Companies.            program Club Carlson on March 31.           The 75-room property is one of
tions and social media platforms to      It includes multiple midrise, mixed-use        Formerly known as Goldpoints Plus,     two Kessler Collection properties in

  You Read What
                                                                                                                               Savannah, including the Mansion on
                                                                                                                               Forsyth Park. Other Kessler Collection
                                                                                                                               four diamond properties are the Grand
                                                                                                                               Bohemian Hotel Orlando, Grand Bo-
                                                                                                                               hemian Hotel Asheville, Casa Monica

  In USAE?
                                                                                                                               Hotel, Bohemian Hotel Celebration, El
                                                                                                                               Monte Sagrado Living Resort and Spa,
                                                                                                                               Beaver Creek Lodge and Mansion on
                                                                                                                               Forsyth Park.

                                                                                                                                 Richfield Hospitality, a leading hotel
                                                                                                                               management company, and Shel-
                                                                                                                               bourne Falcon Investors, a real estate
                                                                                                                               and private investment partnership,
                                                                                                                               have announced the purchase of the
                                                                                                                               168-room Sheraton Chapel Hill Hotel
                                                                                                                               in North Carolina for an undisclosed
                                                                                                                               price. Richfield will manage the hotel.
                                                                                                                               The hotel is adjacent to the University
                                                                                                                               of North Carolina campus, within the
                                                                                                                               Research Triangle Park and approxi-
                                                                                                                               mately 20 minutes from the Raleigh
                                                                                                                               Durham International Airport.

                                                                                                                                 The recession continued to be felt in
                                                                                                                               Las Vegas last quarter with Las Vegas
                                                                                                                               Hilton and the nearby Riviera Las Ve-
                                                                                                                               gas hotel-casinos posting losses dur-
                                                                                                                               ing the fourth quarter of 2010.The Riv-
                                                                                                                               iera Las Vegas generated net revenue
                                                                                                                               of $79 million in 2010, down from $92
                                                                                                                               million in 2009. The Hilton, meanwhile,
                                                                                                                               meanwhile lost $34 million in 2010 vs.
                                                                                                                               a loss in 2009 of $28.9 million.

                                                                                                                                  Sands Casino has announced that
                                                                                                                               its 300-room Sands Casino Hotel in
                                                                                                                               Bethlehem, Pennsylvania, is on pace
                                                                                                                               to open in May. The hotel featuring a
                                                                                                                               new Italian restaurant by celebrity chef
                                                                                                                               Emeril Lagasse will include 22 suites,
                                                                                                                               an indoor pool, a fitness room, meet-
                                                                                                                               ing rooms, complimentary continental
                                                                                                                               breakfast and room service from the
                                                                                                                               kitchens of Lagasse’s three on-site

                                                                                                                                  Starwood Hotels & Resorts World-
                                                                                                                               wide, Inc. announced March 24 the
                                                                                                                               opening of The Westin Houston Me-
                                                                                                                               morial City. Located in Houston’s West
                                                                                                                               Side, the new hotel is part of the city’s
                                                                                                                               upscale Memorial City Complex and
                                                                                                                               has 267 guest rooms.
                                                                                                                                  The Westin Houston Memori-
                                                                                                                               al City joins two other Westin ho-
                                                                                                                               t e l s i n H o u s t o n a n d i s t h e t h i rd

                ������������������������                                                                                       Starwood property to open within the
                                                                                                                               Memorial City Complex, which also fea-
                                                                                                                               tures Four Points by Sheraton Houston,
                                                                                                                                                      Please turn to page 30
Page 32A                                                                         USAE                                                                      APRIL 26, 2011

                                                                     N E W S
                                                                     N E W S
Transportation                             more detail on the recent Amtrak an-
                                           nouncement that the railroad intends            The trans-Pacific joint
                                                                                                                                           paving the way for a major renovation
                                                                                                                                           project featuring its
Continued from page 26                     to begin procurement in fiscal year           venture connects 295 U.S.                           “Airport of the Future” check-in pro-
                                           2012 of 40 additional Acela Express                                                             cess and modernized gate facilities.
Seaport, as early as two hours prior       cars to increase capacity on all 20
                                                                                         cities, 43 Japanese cities,                       The move will provide a single termi-
to departure. A limited number of          existing high-speed trainsets, if fund-       and 11 routes between the                         nal operation for Alaska Airlines and
tickets will also be available online at   ing is identified. New to the plan is       two countries with nearly 120                       Horizon Air, as well as more conve- (there is a $1         discussion about development work                                                               nient access to customs checkpoints
per ticket service charge for print-at-    now underway to support more fre-                  flights per week.                            and to codeshare partner Delta Air
home tickets). A limit of four tickets     quent Acela service with the acqui-                                                             Lines, located in Terminal 5. Alaska
per person, per game applies.              sition of a new fleet of high-speed            The carriers also are coordinat-                 Airlines plans to move into Terminal
                                           trainsets to expand Amtrak’s premium        ing fares and schedules for travel to               6 in late 2011 and begin operations
   With its intercity passenger rail       service.                                    and from certain other points in Asia,              there in spring 2012.
equipment nearing an average age                                                       Latin America and the Caribbean.
of 26 years, Amtrak has issued an             United Continental Holdings,                                                                     The move will provide a
                                                                                          JetBlue Airways and Virgin Atlan-
updated fleet strategy plan that ana-      Inc. and ANA, a Japanese carrier,
                                                                                       tic announced the launch of a new
                                                                                                                                            single terminal operation for
lyzes its need to replace its existing     announced the launch of their trans-
conventional and high-speed fleet          Pacific joint venture, through which        transatlantic interline par tnership                  Alaska Airlines and Horizon
and manage capacity to meet the            United Airlines and Continental             that links their networks. Travelers                      Air, as well as more
forecasted growth in ridership across      Airlines may coordinate sales and           can connect with ease from London,
its national network.                                                                  Glasgow and Manchester on Virgin                    convenient access to customs
                                           marketing with ANA and improve
                                           benefits offered to each airline’s fre-     Atlantic onward to JetBlue’s domestic               checkpoints and to codeshare
    The updated plan also                  quent flyers.                               flights serving destinations including
                                                                                                                                               partner Delta Air Lines,
                                                                                       Baltimore, Charlotte, Chicago, San
 provides more detail on the                  Through the joint venture the air-
                                                                                       Diego, San Juan, and Tampa.                              located in Terminal 5.
                                           lines can align schedules, fares, and
recent Amtrak announcement                 terms and conditions for itineraries.          “JetBlue is pleased to begin in-
 that the railroad intends to                 “We are pleased to launch our joint      terline service with a transatlantic                   “Our modern Airport of the Future
                                           venture with ANA, as it will offer trav-    leader of Virgin Atlantic’s caliber,”               facility will improve efficiency and
 begin procurement in fiscal               elers greater choices, convenience          said Scott Resnick, JetBlue’s director              greatly enhance our customers’ ex-
  year 2012 of 40 additional               and flexibility for their trans-Pacific     of airline partnerships. “With its focus            perience at LAX,” said Karen Gruen,
                                                                                       on cultivating a distinctive brand and
     Acela Express cars to                 travels,” said Jeff Smisek, president
                                                                                       creating a customer experience that
                                                                                                                                           Alaska Airlines’ managing director of
                                           and CEO, United Continental Hold-                                                               corporate real estate. “And our new
 increase capacity on all 20               ings.                                       travelers prefer, Virgin Atlantic shares            location at Terminal 6 will provide
existing high-speed trainsets,                “By forging this closer cooperation      a similar philosophy with JetBlue.                  faster and more convenient connec-
                                           with our partner airlines in the Star Al-   We look forward to welcoming their                  tions for our customers on Mexico
    if funding is identified.                                                          customers to the growing JetBlue                    flights and for those arriving or de-
                                           liance, we will significantly enhance
   Since its initial publication last      our ability to serve trans-Pacific          network and to giving ours more op-                 parting on codeshare flights served
year, the plan is updated throughout       customers and offer new choice and          tions to the U.K.”                                  by our partner, Delta Air Lines.”
to reflect the current state of the        convenience for passengers,” said              Edmond Rose, director of commer-                    Also planned as part of the renova-
fleet, programs that are underway          Shinichiro Ito, president and CEO           cial and revenue planning for Virgin                tion are a new board room lounge,
and changes in the larger business         of ANA.                                     Atlantic said, “We are delighted to                 central service counter, spacious
environment.                                  The additional fare and schedule         begin this interline cooperation with               passenger waiting area and new
   For example, last year Amtrak           options will offer customers more           JetBlue. This partnership will offer                state-of-the-art gate information
awarded two major equipment con-           choices and easier booking on               Virgin Atlantic passengers a stream-                displays.
tracts. One is for 130 single-level        itineraries that combine U.S. flight        lined journey between our four U.K.                    “This is a big step forward in the
cars to replace the oldest cars in the     segments on United or Continental;          airports and many cities across the                 overall modernization of LAX because
fleet and provide increased capacity       trans-Pacific segments on ANA,              U.S. and Puerto Rico, enjoying the                  Alaska Airlines is partnering with us
for long-distance trains. The other is     United or Continental flights; and          highest standards of service through-               to provide much needed upgrades to
for 70 electric locomotives to replace     flights within Japan on ANA.                out their travels.”                                 the level of service and convenience
all those now in use on the Northeast         The trans-Pacific joint venture con-                                                         for not only our international, but also
and Keystone Corridors to improve          nects 295 U.S. cities, 43 Japanese             Alaska Airlines has reached                      for our domestic travelers,” said Gina
reliability and support future service     cities, and 11 routes between the           agreement with Los Angeles Interna-                 Marie Lindsey, executive director of
expansion.                                 two countries with nearly 120 flights       tional Airport to move from its existing            Los Angeles World Airports.
   The updated plan also provides          per week.                                   location at Terminal 3 to Terminal 6,

Menu Labeling                              any part of the country.”
                                              Also, the labeling proposal invites
                                                                                       drive-thru boards, as well as how to
                                                                                       present and provide additional nutri-               Checking Inn
Continued from page 10                     the public to comment on whether            tion information to consumers.                      Continued from page 28
                                           additional types of food establish-            T h e re w i l l b e a 6 0 - d a y p u b l i c
                                           ments should or should not be cov-          comment period, ending on June 6,
whose primary purpose is not to sell                                                                                                       Memorial City, and Sheraton Houston
                                           ered by the new rule. A companion           for restaurants and the industry to
food would not be subject to this                                                                                                          West Hotel.
                                           rule proposes calorie posting for           provide feedback to the FDA. Input
proposed regulation.
                                           food sold in vending machines. The          can be submitted at www.regula-
                                                                                                                                             Global hotel rates climbed in Febru-
There will be a 60-day public              FDA is accepting comments on both 
                                                                                                                                           ary according to data released by Peg-
                                           proposed rules.                                “These proposals will ensure that
 comment period, ending on                    “The publication of the proposed         consumers have more information                     asus Solutions. Business travel rates
                                                                                                                                           rose 7% over February 2010, and rates
 June 6, for restaurants and               regulations in the Federal Register         when they make their own food choic-
                                                                                                                                           paid by leisure travelers for hotel rooms
                                           today is the next step forward in           es,” said Department of Health and
   the industry to provide                 providing the industry with consis-         Human Services Secretary Kathleen                   increased 3.6% over the same period.
 feedback to the FDA. Input                tent, national requirements on how          Sebelius. “Giving consumers clear
                                                                                                                                              Trump Marina Hotel Casino in At-
     can be submitted at                   to implement the new uniform nutri-         nutritional information makes it easier
                                                                                                                                           lantic City has sent out a memo warning
                                           tion information standard,” Sweeney         for them to choose healthier options                   said. “The National Restaurant As-          that can help fight obesity and make                its employees that they may lose their
                                           sociation anticipates there will be         us all healthier.”                                  jobs when Landry’s Inc. takes over the
                                           many questions and after full review           “Americans now consume about                     property in May.
   “The National Restaurant Associa-                                                                                                          The casino is being sold for $38
                                           of the proposal, will provide detailed      one-third of their total calories on
tion strongly supported and advo-                                                                                                          million to the Houston-based gaming,
                                           comments to the FDA to ensure that          foods prepared outside the home,”
cated for the law that will provide                                                                                                        restaurant and entertainment company
                                           restaurants are provided adequate           said FDA Commissioner Margaret A.
consumers with uniform and consis-                                                                                                         that intends to rebrand the hotel as a
                                           time and are able to comply with the        Hamburg, M.D. “While consumers
tent nutrition information in hundreds                                                                                                     Golden Nugget. Golden Nugget said
                                           regulations effectively, as well as         can find calorie and other nutrition
of thousands of restaurant locations                                                                                                       the Trump Marina’s memo was a “mere
                                           provide information to consumers in         information on most packaged foods,
nationwide,” said Dawn Sweeney,                                                                                                            formality” that must be done as part
                                           the most usable way.”                       it’s not generally available in restau-
P re s i d e n t a n d C EO, NRA. “From                                                                                                    of the sale. The company said it is
                                              To implement this law, NRA says          rants or similar retail establishments.
Portland, Oregon to Portland, Maine,                                                                                                       committed to keeping most of Trump
                                           the FDA must provide detailed rules         This proposal is aimed at giving
the new standard will help chain                                                                                                           Marina’s workers.
                                           for restaurants on how to present           consumers consistent and easy-to-
restaurants provide the same type of
                                           calories on menus, menu boards and          understand nutrition information.”
nutrition information to consumers in
Page 34A                                                                               USAE                                                                       APRIL 26, 2011

                                                                           N E W S
                                                                           N E W S
Exhibitors                                     advantageous when spring has sprung
                                               to get everybody outdoors and get them
                                                                                              mostly the Washington, D.C. association/
                                                                                              meeting planners community [and grow-
                                                                                                                                               back to our industry organizations and
                                                                                                                                               support our industry organizations,” Ham-
Continued from page 22                         together in a motivating environment that      ing] to what it is today, which is a national    ilton told USAE.
                                               encourages our entire business structure.      show that represents much more.”                     “We believe the association market is
relationships, developing business, gen-       We’ve found it very valuable for decades           McGill joined Hargrove in 1985, took         critical to our success. We have been
erating new leads, meeting new clients,        from its origination.”                         over the Springtime account in 1987 and          aligned with the association industry for
catching up with existing clients [and] pro-       “It’s also spring break time from every-   has been to every Springtime since.              a very long time. When we think about
moting new products and programs.”             body’s maddening schedules. [We] take a            “They’re all unique in their own right and   Springtime, it affords the opportunity for
   Over 80 Hilton executives will be at        moment to see each other people that we        they’re all important but this one happens       individuals who are actively working in
Springtime this year and Giger is curious      do business with all year long. As for us      to be very, very important for us because        the association community to come out,
to see what the turnout will be because the    at ALHI, it’s always a great opportunity to    it’s our industry,” McGill said. “It’s a must-   have their education sessions and meet
show is one month earlier than it was last     give away a Springtime diamond solitaire       attend for over 2,000 association profes-        the supplier community,” Hamilton said.
year. He doesn’t know if that will enhance     at our booth.”                                 sionals and when you bring in that kind of       “Springtime has been a tradition, where
or detract from the turnout.                      ALHI’s has dubbed its section of the        crowd it’s unique and extraordinary.”            associations can bring many members of
   David Gabri, President and CEO of           tradeshow floor, Luxury Lane, and aside             Anne Hamilton, Vice President of Resort      their staff and interact with members of the
Associated Luxury Hotels International,        from giving away a diamond, ALHI brings        Sales and Services for Disney Destina-           supplier community and get education.”
is pleased that his organization can be        in salespeople from around the world to        tions, has been attending Springtime for             Hamilton also appreciates that many
celebrating its 25th anniversary while         meet with perspective clients.                 longer than she can remember and is              staffers in the association world do not
Springtime is celebrating its 35th.               “Obviously we’re extremely proud to be      proud to support ASAE and it’s a signa-          have the opportunity to attend ASAE’s
   “ALHI has found it to be an outstanding     involved with it from the very beginning,”     ture show.                                       annual meeting so they come to Spring-
annual spring event to renew relationships     said Tim McGill, CEO, Hargrove, the                “ASAE is one of the predominant              time. She said having a presence at the
and to reconnect with a lot of people          show’s decorator. “Seeing it start as a very   industry organizations and one of our            show affords her and Disney the chance
on one single day. We’ve found it very         small show with GWSAE that represented         company’s core pillars. We always give           to meet these association employees who
                                                                                                                                               wouldn’t be able to travel if Springtime
                                                                                                                                               wasn’t so close to their offices.
                                                                                                                                                   Rachel Benedick, Vice President of
                                                                                                                                               Sales and Services for Visit Denver, told
                                                                                                                                               USAE that her bureau puts a premium on

                        SAY     VANCOUVER                          AND PEOPLE WILL COME.
                                                                                                                                                   “It’s a show that we continue to invest
                                                                                                                                               in each year. There’s really two shows
                                                                                                                                               each year that we invest in heavily, both
                                                                                                                                               in terms of the size of the booth and the
                                                                                                                                               creativity we try to bring to that show, and
                                                                                                                                               those two shows are [the] ASAE [annual]
                                                                                                                                               and Springtime,” she said. “We feel it’s
                                                                                                                                               an opportunity to connect with our D.C.
                                                                                                                                               planners. And for us that’s our crème de
                                                                                                                                               la crème of our client base.”
                                                                                                                                                   Benedick said the Denver bureau
                                                                                                                                               measures its success at Springtime in a
                                                                                                                                               number of different ways. She said most
                                                                                                                                               people do not come to the show armed
                                                                                                                                               with RFPs in hand but she can get a sense
                                                                                                                                               of how far along they are in their process
                                                                                                                                               and when Denver might be considered.
                                                                                                                                               These interactions are what she finds most
                                                                                                                                               valuable. She wants Denver to remain top
                                                                                                                                               of mind and Springtime is the place to
                                                                                                                                               make that happen.
                                                                                                                                                   “We feel like it’s really important because
                                                                                                                                               it’s a chance to see your clients and talk
                                                                                                                                               and catch up. What’s nice about Spring-
                                                                                                                                               time is it’s right in their backyard. They can
                                                                                                                                               make it for a couple of hours and they can
                                                                                                                                               come for a full day or they can come just
                                                                                                                                               for the tradeshow if they couldn’t come
                                               SAVE THE DATE FOR NEXT YEAR’S                                                                   for anything earlier,” Benedick said. “This
                                                                                                                                               doesn’t require most planners to jump on
                                               CESSE ANNUAL MEETING                                                                            a plane. For most of them this is something
                                                                                                                                               they can work into their day and we get
                                                                                              more bang for our buck as well.”
                                                                                                                                                   Gary Sain, president and CEO of Visit
                                                                                                                                               Orlando, has been to Springtime about a
                                                                                                                                               dozen or so times by his own estimation
                                                                                                                                               and he has always found it to be a must-
                                                                                                                                               attend show.
                                                                                                                                                   “Springtime is one of the premiere
                                                                                                                                               events for us. It’s one of the events we’ve
                                                                                                                                               supported for many years,” said Sain.
                                                                                                                                               “D.C. is one of our most important markets
                                                                                                                                               and it’s the time of year we can get in front
                                                                                                                                               of customers and prospective customers
                                                                                                                                               and tell our story as to why Orlando is the
                                                                                                                                               place for meetings. We believe in face-to-
                                                                                                                                               face meetings.”
                                                                                                                                                   Sain has been the head of Visit Orlando
                                                                                                                                               for a little more than four years now and
                                                                        FOR 2011 SPONSORSHIP OPPORTUNITIES PLEASE CONTACT:                     he very quickly made Springtime a priority
                                                                                                                                               for the bureau.
                                                                        KEVIN LEWIS                                                                “[D.C.] the No. 1 association headquar-
                                                                        MANAGING DIRECTOR OF SALES & MARKETING                                 ters city in the country so we get a lot of
                                                                        COUNCIL OF ENGINEERING AND SCIENTIFIC                                  our business from D.C. and we have great
                                                                        SOCIETY EXECUTIVES                                                     visibility in D.C. throughout the year,” Sain
                                                                                                                                               told USAE. “And being at Springtime, at
                                                                        KEVIN@CESSE.ORG WWW.CESSE.ORG
                                                                                                                                               least the times I’ve been, gives you thou-
                                                                                                                                               sands of chances to have face-to-face
                                                                                                                                               meetings with potential customers.”
APRIL 26, 2011                                                                       USAE                                                                                     Page 35 A

                                                                         N E W S
                                                                         N E W S
    Veteran Marriott Exec Bill Wallace To Market Washington Marriott Marquis
          By Mike Santa Rita                 You want to articulate and show cus-          we’ve never had in the city. That will
                                             tomers what’s different and unique and        attract the associations that in the past
   The first thing William “Bill” Wallace     beneficial. You’ve got to take a lot of       have not been able to fit.”
does when he markets a hotel is size         pride in what you sell and you’ve got            For Wallace, heading up the market-
it up.                                       to know your product. That’s Sales            ing operation will mean participating
   What is specific to this hotel? What is   101.”                                         in industry trade shows, going on
unique? What does it have to offer?            Marriott International will spend in        sales calls to cities across the nation,
   Then, without fail, he takes the cli-     excess of $250,000 marketing Wash-            participating with competitors and
ent there.                                   ington, D.C.’s first convention center        Destination DC on citywide events,
   Even in the case of the Washington        hotel before it opens in 2014. Already        shooting out e-mails and sponsoring
Marriott Marquis that won’t be finished      management has one group contract             “fan trips” to show clients what the
in 2014, Wallace, the hotel’s new direc-     signed that will be officially announced      city has to offer. More than selling
tor of sales and marketing, takes his        at a public signing May 3 and multiple        the hotel, Wallace wants to sell the
clients to the construction site.            other contracts have also been com-           destination.
   After examining the still-to-be-built     mitted to, Wallace said. He declined             “It’s the destination as the whole.
sides of the building, walking the           to comment on specifics.                      It’s the city as a whole,” he said. That
clients around to where the entrance           The 1,175 room hotel with 100,000           means “the sharing of all informa-
will be, showing them the planned            square feet of meeting space is a $516        tion.”
underground concourse to the Walter          million project funded by $206 million           D.C., he says, has a lot to offer. A city
E. Washington Convention Center,             in bonds and cash from the Washing-           for walkers, it offers the attraction of
Wallace then treks up to the top of the      ton Convention and Sports Authority           the nation’s capital, with numerous free                  William “Bill” Wallace
adjacent Plumbers Union building that        and the District of Columbia. It has          museums and attractions, the devel-
will become part of the hotel and gives      been lauded by city officials as a job        opment around Gallery Place and the
his clients a little talk about the hotel.   and business creator for the city.            Verizon Center. Those are pluses he            and other multiple city agencies and
   “I paint a picture,” Wallace, 53, told       “It brings a headquarter hotel to the      will market to potential clients. While        interests.
USAE. “Every hotel is different. There’s     downtown market,” Wallace said of the         working in tandem with Convention                Prior to his position as market leader
something different about every hotel.       project. “It brings that mega-hotel that      Center officials on the big conven-            Wallace was marketing manager for
                                                                                           tions he will also focus on meetings           the Washington Marriott Wardman Park
                                                                                           business that will stay within his hotel,      from 2004 to 2007. In the Wardman

                             CVB Update
                                                                                           the “corporations that only need 1,000         Park job, he said, he had “one owner-
                                                                                           rooms,” he said.                               ship group, one general manager. It
                                                                                              With, “100,000 square feet of meet-         wasn’t multiple stake holders. In my
                                                                                           ing space in our hotel we want to be           last job I had multiple stake holders
         By Jonathan Trager                  the Flint Jazz Festival, the Michigan         able to host certain galas,” he said.          and I feel that in this job I have multiple
                                             Storytellers Festival, the Crim Festival         Wallace began his position on Feb.          stake holders.”
   Love is in the air, as Greater Miami      of Races and the Back To The Bricks           14 after being market leader for Mar-            A native of Connecticut, Wallace
CVB President & CEO William Talbert,         (Car Show).                                   riott International in Washington, D.C.        earned a BA in Economics in 1981
III, CDME has announced a partner-              As the Columbia (Mo.) CVB and Of-          and Arlington, Va. In that capacity he         from New England College in New
ship with The Knot—the No. 1 wedding         fice of Cultural Affairs are both searching    oversaw the marketing of 21 proper-            Hampshire. He has been married to
brand—and the city’s first ever “Miami        for new leaders, a new plan might result      ties, a skill he says will come in handy       his wife Doreen for 25 years and has
Romance Month.”                              in a merger between the two.                  as he negotiates multiple stakeholders         four children. He is a sports and gar-
   “Greater Miami’s many assets are like        Interim City Manager Paula Hertwig         between Destination DC, the Walter             dening fan and has recently become
a wedding bouquet—vibrant, colorful          Hopkins said it’s a good time to look at      E. Washington Convention Center,               interested in the growing of roses.
and with a little bit of something for ev-   the idea, as Marie Nau Hunter and Lorah
eryone,” says Talbert. “A-list nightlife,    Steiner left their positions managing the
culture and the arts, outdoor adventure,
unbeatable shopping, award-winning
                                             cultural affairs and CVB offices a couple
                                             of months ago. Hopkins presented the
                                                                                           Assn. Execs
                                                                                           Continued from page 4A
                                                                                                                                          you’ve [been] hearing the last couple
dining...or simply our gorgeous, tropi-      possibility on April 11 to the citizen Com-                                                  of months,” Cummings said. “2009
cal weather, take your pick to create a      mission on Cultural Affairs.                  budget and staff size was their associ-        was a very bad year for meeting at-
Miami wedding that is nothing short of          “We’re going through this exploratory      ation’s biggest challenge last year.           tendance. 2010 improved and 2011
perfect.”                                    phase to see if this makes sense,” she           Twenty-two percent said the biggest         projections are much more positive.
   The Miami Romance Program kicks           said.                                         challenge was reduced member en-               If attendance goes up, sponsorship
off in May with the launch of Miami.            Hopkins said there is a direct connec-     gagement and retention, 18.5 percent           revenue goes up.”, an editorial-driven site       tion between the two offices. The cultural     said it was reduction of revenue, 14.8            Twenty percent of survey respon-
hosted by The Knot where visitors can        affairs office tries to support local arts     percent said it was reduced involve-           dents said they predict a 2011 spon-
find an interactive community, shopping       organizations and artists, while CVB          ment from volunteer leadership, and            sorship increase, and 65 percent
resources, and editorial features.           works to bring more tourism to Colum-         7.4 percent said it was reduced meet-          said they think sponsorship rates will
   June will be “Miami Romance Month,”       bia, among other things. Having these         ing attendance.                                remain the same. Only 15 percent
as the CVB and The Knot embark on            groups work more closely could help              Budgets were also a concern last            predicted a decrease in 2011.
a month of special activities celebrat-      make Columbia a better place for cultural     year.                                             Other predictions for 2011 include
ing Miami and its wealth of wedding          tourism, Hopkins said.                           Forty-eight percent of respondents          an increase in virtual offerings, at 33.3
vendors, romantic restaurants and cer-          Visit Detroit has announced the sign-      said budgets stayed the same, while            percent, growth of social networking
emony/reception venues—topping off           ing of an agreement with Meetingmax           36 percent said they expanded and 20           activities, at 33.3 percent, increased
with a “Marry Me in Miami” contest as        Systems, enabling the destination-            percent reported reduced budgets.              merger activity, at 25 percent, and
the icing on the cake.                       marketing organization to offer meeting          Given that most organizations in            increased outsourcing to vendors and
   The Flint Area CVB announced it has       planners a simple tool to manage hotel        the United States have seen dramatic           consultants, at 16.7 percent.
selected the Michigan Society of As-         room bookings for large-scale events          budget decreases in recent years, an              Challenges other than revenue in-
sociation Executives’ Executive Search       held in the city.                             even operating budget isn’t exactly            clude maintaining value proposition,
Service to help recruit the next executive      “Offering housing support is essential     good news.                                     at 40 percent, increased scrutiny from
director of the organization.                in attracting conventions and groups to          Forty percent of respondents said a         regulatory agencies, at 20 percent,
   “The President Search Committee           ‘The D’,” said John Francis, Manager,         flat or decreased budget will be their         volunteer engagement, at 12 percent,
is embracing the task of selecting the       Sports and Destination Support, Visit         biggest challenge in 2011.                     and effective use of social media at
best candidate for this position,” John      Detroit. “While we have used a number of         The good news is that most respon-          8 percent.
Helmuth, dean of the school of manage-       housing products in the past, we hadn’t       dents saw meeting attendance either               Besides advocacy, associations in
ment at the University of Michigan-Flint     found a vendor that could meet all of         remaining the same, at 69.2 percent,           2011 will be focusing on analysis of
said. “We are creating our process to        our needs. Meetingmax’s system is the         or increasing, at 23.1 percent, in             value proposition (22.2 percent), in-
attract the best person to continue the      best I have seen—it is easy to use and        2011. Only 7.7 percent expected an             creased member tools (22.2 percent),
movement to feature events that bring        extremely cost-effective.”                    attendance decrease.                           revenue generation (25.9 percent),
people into Flint. We’re confident that          With the new system, a meeting                Industry analysts point out that in-        leadership identification and recruit-
MSAE’s experience and familiarity with       planner can secure blocks of housing          creased attendance is the strongest            ment (18.5 percent).
the association and bureau sectors will      through Visit Detroit and then manage         indicator of recovery, since it may               “I think it’s aligned with what a lot of
help us as we search for this dynamic        their bookings through one central portal.    indicate travel budgets are being              the surveys are seeing,” Cummings
person.”                                     Conference attendees are sent a link          increased and that attendance has a            said. “I think it’s kind of interesting
   The new executive will help promote       which allows them to explore participat-      positive financial trickle-down effect.        that when times are leaner, it makes
and expand annual events such as             ing hotels and book their own rooms.             “I think it’s kind of in line with what     everyone get back to basics.”
Page 3 6 A                                                                                     USAE                                                                            APRIL 26, 2011

                                                                                  N E W S
                                                                                  N E W S
                                                                                                                                                           MPI’s Business
                                                                                                                                                           Continued from page 6A
                                                                                                                                                          tional, sales and networking, etc.
                                                                                                                                                             “I wouldn’t say it’s unusual. We knew it
                                                                                                                                                          was a challenge,” Davis said. “I think one
                                                                                                                                                          of the main points is how are you measur-
                                                                                                                                                          ing? If you’re trying to measure effects of
                                                                                                                                                          educational conference, it’s different from
                                                                                                                                                          your whole portfolio. There’s never going
                                                                                                                                                          to be one cookie-cutter methodology.”
                                                                                                                                                             As part of the three-year investment
                                                                                                                                                          from AIBTM, MPI will continue to study
                                                                                                                                                          meetings value, and will launch more
                                                                                                                                                          content-based webinars, podcasts, video
                                                                                                                                                          interviews and various guides and how-to
                                                                                                                                                          tools. The organization also will do more
                                                                                                                                                          case studies on the issue.
                                                                                                                                                             MPI will release in May a preview of
                                                                                                                                                          one of the case studies included in The
                                                                                                                                                          Business Value of Meetings.
                                                                                                                                                             “AIBTM was one of the very first thought-
                                                                                                                                                          leader investors,” Davis said. “This is the
                                                                                                                                                          first of our thought-leadership (content),
                                                                                                                                                          and it’s kind of exciting for us. It’s the tip
                                                                                                                                                          of the iceberg of the content flood.”
 Associated Luxury Hotels International (ALHI), which represents more than 130 Four- and Five-Diamond hotels and resorts worldwide to the
                                                                                                                                                             AIBTM takes place June 21-23 in Bal-
 meetings and incentive marketplace, recently conducted its 6th Annual “Executive Women In Leadership Conference.” Conducted at The Peabody
 Orlando, which recently completed a $450 million expansion, the conference brought together 46 women in senior-level leadership positions in             timore. Education will be presented on
 the hospitality and meetings industries. Speakers at the conference included Fighter Pilot Tracy “Jackie O” LaTourrette; and Laura Schwartz, author      June 21, and a trade exhibition will be
 of “Eat, Drink & Succeed” and former White House Director of Events. Participants are shown here, with conference chairpersons Vicky Hettle-             held June 22 and June 23, with education
 man, Regional Vice President, Northeast for ALHI, pictured in the second row, far right, and Stacy Lucherini, Regional Vice President, Midwest and       sessions running previous to the show
 Canada for ALHI, shown in the third row, far left. The event was hosted by The Peabody Orlando’s General Manager Barbara Bowden and Director             those mornings.
 of Sales Sheri Wallen.

RISE Awards
                                                   education opportunities.

Continued from page 4A
                                                     The chapter also received this award
                                                   last year.
                                                     Chapter President Donna Patrick,
                                                                                                      DMAI                                                 very successful capital campaign that
                                                                                                                                                           resulted in more than $4 than million
                                                                                                      Continued from page 4A                               in contributions,” Biggar said.
large and diverse as MPI is incredibly             CMP, CMM, Senior Manager, Group
                                                                                                                                                             New trustees selected to join the
lovely.”                                           Meetings and Travel at Minneapolis-
                                                                                                      keting organizations and profession-                 board include Alison Best (Santa
   Bobrow is being recognized for hav-             based Medtronic, Inc., said the award
                                                                                                      als worldwide,” he added.                            Monica CVB), Mike Mooney (Greater
ing “consistently served in countless              speaks to the chapter’s leadership
                                                                                                         Meanwhile, the new board of the                   Phoenix CVB), Monica Smith, CDME,
volunteer service roles for MPI chapter            theme that was established for the
                                                                                                      Foundation is comprised of Chairman                  CDME, CMP, CASE, CAE (Macon-Bibb
and internationally.”                              year.
                                                                                                      Barry Biggar, CDME (Visit Fairfax),                  County CVB), and Mark Thompson
   She has been an MPI member for
                                                                                                      Chair-Elect Craig Davis, CDME (Vis-                  (Plano CVB).
over 10 years, and has been involved
                                                                                                      itPittsburgh), Immediate Past-Chair                    “From my perspective, we have a
in leadership within the MPI Sacra-                  “It’s just such an honor.                        Timothy Schneider (Schneider Pub-                    committed set of volunteers coming
mento/Sierra Nevada chapter, includ-
ing as chapter president. In addition,
                                                       I never expected the                           lishing Company), and Secretary/                     onboard we’re very excited about,”
she served on the chapter liaison com-                chapter to receive two                          Treasurer Robin Carson (Kingsmill                    said Jim Duda, Executive Director
                                                                                                      Resort & Spa).                                       of the Destination & Travel Foun-
mittee and has been on the chapter                   years in a row the RISE                             Biggar told USAE that he’s “very                  dation. “It’s not always the largest
advisory council for three years.
   Bobrow also has been active in                         Award,” Patrick                             humbled and very honored” to ascend                  destinations; it’s finding passionate
                                                                                                      to the chairmanship.                                 advocates for the industry who are
PCMA, ASAE, IAEE and other profes-                           told USAE.                                  “I’m looking very forward to continu-             committed volunteers. We feel that
sional organizations, and was previ-
                                                                                                      ing the important work of the Desti-                 we’ve found that in this group of new
ously named MPI Planner of the Year.                  “It’s just such an honor. I never ex-
                                                                                                      nation & Travel Foundation and will                  trustees.”
She teaches courses on tradeshow                   pected the chapter to receive two years
operations at the University of Nevada,                                                               continue to especially coming off of a
                                                   in a row the RISE Award,” Patrick told
Las Vegas through the distance educa-              USAE. “It’s right in line with our theme
tion program.                                      and goal. It’s industry colleagues mov-
   Stanley is being honored for creating           ing into leadership roles and collaborat-
networking opportunities for the CMU               ing with each other on how to do that
Event Management students, including               effectively.”
partnerships with the Country Music As-               Other award recipients could not be
sociation (CMA) and Boston Marathon.               reached for comment on this story.
She recently finished a publication that               Maarten Vanneste, CMM, author and
outlines a program, “Beyond Hands On,”             publisher of “Meeting Architecture, A
which works to create partnerships with            Manifesto,” and president of Abbit Meet-
events industry organizations.                     ing Support, a Belgium-based firm, will
   “I’m absolutely thrilled and incredibly         receive the award for Meeting Industry
honored to have been chosen,” Stanley,             Leadership.
who will graduate CMU in May after                    MPI is recognizing Vanneste’s work
finishing her internship working on spe-            as “changing the way professionals ap-
cial projects at CMA, told USAE. “I re-            proach the planning of meetings” and
ally couldn’t be happier. I thought [MPI]          its projected “lasting legacy on how we
would be a great way to network with               evolve the practice of meeting design
other professionals and get to different           and further emphasize the importance
[things]. The job hunt is in progress, and         of meetings and events as an essential
I want to stay with the events industry,           tool in creating business value.”
and be more entertainment focused.”                   The RISE Award for Organizational
   The MPI Minnesota Chapter will re-              Achievement will be presented to the
ceive the RISE Award for Community                 Cape Town International Convention
Achievement in Knowledge and Ideas                 Centre in Cape Town, South Africa in
in recognition of its development and              recognition of its “exceptional use of              The ISM and Global Business Travel Association’s (GBTA) Travel & Meetings Summit was held in New
execution of the Emerging Leaders                  meetings and events to enhance eco-                 Orleans April 19-20. Pictured from left to right are Debi Scholar, President, The Scholar Consulting
Program, which was created to provide              nomic spinoff and improve and influence              Group; Cindy Heston, Manager, Strategic Sourcing, Wellpoint; Craig Banikowski, President and CEO,
targeted programming to new industry               its local community.”                               GBTA; Michelle Hunt, Regional Category Manager—Travel Services, DHL Global Business Services;
professionals through networking and                                                                   and Sheri Bonsall, Vice President Corporate Travel, Meetings & Fleet, Chubb & Son.
APRIL 26, 2011                                                                                USAE                                                                                      Page 37 A

                                                                                N E W S
                                                                                N E W S
       Ken Mompellier Of Las Cruces (N.M.) CVB To Retire
          By Jonathan Trager                   for six years, and Sacramento, where he              with that longevity, with me being new
                                               worked for 10 years. He served as Direc-             in the community, helped.”
   Ken Mompellier, Executive Director          tor of Tourism at both organizations.                  City Manager Robert Garza an-
of the Las Cruces CVB, has decided to             When he was hired to lead the Las                 nounced that an interim director will
retire after 12 ½ years at the bureau.         Cruces CVB, Mompellier was charged                   be appointed to head the CVB until a
   Mompellier, 69, was instrumental            with a huge task: spearhead the                      permanent director is hired.
in getting the Las Cruces Convention           creation of a new convention center.                   “Much has been accomplished
Center built and running. His last day         The process wasn’t a smooth one, he                  during [Mompellier’s] tenure,” Garza
will be May 27.                                said.                                                wrote in a weekly newsletter to the city
   He has worked in the industry for 42           The project had to be approved by                 council. “He has done a great deal to
years and told USAE he kept debating           the state government, he said. Gary                  sell our community.”
with himself whether to leave his posi-        Johnson, then Governor of New Mexico,                  Mompellier said that his future plans
tion or not.                                   vetoed the project twice.                            haven’t been set yet. He may eventually
   “I’ve had so many people come up to            Finally, under newly elected Governor             return to his home state of California, or
me and say ‘you can’t leave,’ which is         Bill Richardson, the project was able to             perhaps do some teaching in a school
nice to hear,” he said. “But at some point     move forward. It opened its doors on                 of hospitality.
in your life you have to move on.”             Dec. 1, 2010.                                          He does know that he intends to play
   The father of two grown daughters,             “It was great to have somebody                    golf after having recovered from recent
Mompellier left San Francisco State            there, especially in this situation where            back surgery, as well as continue to “sit                        Ken Mompellier
University to work at the New Park hotel       we worked from the ground up to get                  out on the patio and smoke cigars and
in Park City, Utah. In 30 days, he was the     the convention center launched, who                  drink wine.”                                     professional industry [when I started];
general manager of that small property.        had all insight of the area,” said David               “It’s been an interesting career,” said        today it’s extremely professional. There
   His career trajectory took him through      Hicks, general manager of the conven-                Mompellier. “I’ve traveled a lot and             are some really good people in the
CVBs in Salt Lake City, where he worked        tion center. “Having somebody there                  seen so many changes. It wasn’t a very           business.”

Continued from page 1A
                                               paid by the CIAA and compensation
                                               paid to specific CRVA employees.”
                                                                                                    and in staff meetings I’ve said ‘Don’t
                                                                                                    do something you don’t want to see
                                                                                                                                                     she doesn’t know how much was
                                                                                                                                                     paid or to whom and under what ar-
                                                  Despite USAE attempts to contact                  on the front page of the paper.’”                rangement.
paid the bonuses to the CRVA from              him, Close wouldn’t comment on the                     Regarding the board’s intention to               Raleigh, Richmond, and Winston-
2006 to 2010, which then cut checks            issue.                                               have an outside firm audit the CRVA              S a l e m h a v e s a i d t h a t i f C RVA i s
to Crawford-Brim.                                 Under mounting pressure from the                  as a result of the public controversy,           talking about bonuses to certain indi-
  The incident has caused a public             media and local officials, the board                 Butts said that was “perfectly fine.”            viduals, then that wasn’t true. No city
uproar as critics charge that the              again met on April 18. Board mem-                      Molly Hedrick, Senior Director of              workers or tourism workers got any
payment violates the organization’s            bers promised an independent audit                   Communications for the CRVA, said                bonuses for coordinating the event in
                                               of the tourism organization’s business               other cities in North Carolina who               those cities, those officials say.
                                               practices, with an outside consultant                had hosted the tournament also paid
Charlotte Mayor Anthony Foxx                   analyzing the organization’s financial               for coordination. However, she said
    and others bashed the                      arrangements and operating proce-
 CRVA and CEO Tim Newman
      for allowing Ereka
                                                  A statement issued to the mayor
                                               and city council following that meet-
                                                                                                    DOT Announces                                    must now make sure passengers stuck
                                                                                                                                                     on the tarmac are provided with food and
  Crawford-Brim to be paid                     ing stated that recommendations                      Continued from page 8A
                                                                                                                                                     water after two hours, as well as working
                                               would be shared with the community
  $100,000 over a period of                    by the end of May. The board also
                                                                                                    they are getting every step of the way; and      bathrooms and any necessary medical
                                                                                                    market forces – not additional regulations       treatment.
   five years. The Central                     said it “will not act on the renewals                – are already providing customer ben-               Another new rule requires airlines to
   Intercollegiate Athletic                    of current management employment                     efits,” Calio said. “As the DOT statistics        allow reservations be held at the stated
                                               contracts of the Chief Executive Of-                                                                  price without payment, or cancelled
 Association (CIAA) paid the                   ficer and the Chief Operating Officer
                                                                                                    demonstrate, airlines already have made
                                                                                                    many service improvements and many               without penalty, for at least 24 hours after
  bonuses to the CRVA from                     until the organizational review is                   of the regulations formalize procedures          a reservation is made, if it is done so at
2006 to 2010, which then cut                   complete at the end of May.”                         already in place, including prompt delay         least one week prior to the scheduled
                                                  In an April 20 editorial, the Char-               notification, one-way fare advertising, and       departure.
  checks to Crawford-Brim.                     lotte Observer blasted the CRVA for                  irregular-operation contingency plans.              In more good news for travelers, or at
                                               its decision.                                        We share the DOT goal of continuously            least those who go through the two D.C.
                                                  “Hire a consultant? On what planet                improving the customer experience and            airports, Ronald Reagan Washington
policy against employees accept-               have these board members been liv-                   our member airlines will implement the           National and Dulles International, they
ing cash or gratuities from outside            ing? Hiring a consultant signals that                new rules as efficiently as possible.”            now have free Wi-Fi internet service. The
groups.                                        the board is not willing to do what                     With regards to bumping, the new rules        Metropolitan Washington Airports Author-
   The CIAA has a contract to hold             it must: Tell Newman his contract,                   double the amount of money passengers            ity (MWAA) announced on April 18 that the
the tournament in Charlotte through            up June 30, won’t be renewed. And                    can get if they are involuntarily bumped         wireless internet service will now be free
2014. Newman’s employment con-                 then launch a national search for a                  from an oversold flight. At present, pas-         of charge for wireless-enabled laptops or
tract ends on June 30.                         successor.”                                          sengers are entitled to cash compensa-           mobile devices. The decision to provide
   “Foxx says he does not fault the               In an interview with USAE, Mike                   tion equal to the value of their ticket, up      free internet service came from sugges-
employee but the head of the agency            Butts, Executive Director of Visit                   to $400, if the airline can get them to          tions from customers.
T i m N e w m a n w h o a p p ro v e d t h e   Charlotte, said the payments to                      their original destination within one to two        Before this announcement, the two
bonus and Foxx wants answers,”                 C r a w f o rd - B r i m w e re n ’t a s n e a k y   hours for a domestic flight and one to four       airports had internet service available
reported Fox Charlotte.                        maneuver.                                            hours for an international flight. Those          for a charge, unless a passenger had
   The board of the CRVA discussed                “It’s not like it was an underhanded              amounts double if a passenger gets to            an existing plan with a wireless internet
the matter at a meeting on April 13.           type of thing,” said Butts. “If someone              their destination after the stated time          service provider.
It released a letter the following day         thought they were doing something                    periods for a U.S. or foreign flight.                “The equipment was originally activated
signed by Chairman Derick Close                wrong you don’t pay taxes on it or run                  With the new rules, bumped passen-            in 2007 and it was brand new equipment
and addressed to the mayor and city            it through your payroll department. It               gers with short delays will get double           throughout Reagan and Dulles. And
council, which states in part:                 wasn’t something that was intended                   the price of their tickets up to $650. And       they’re both very large facilities so there
   “…the Board has instructed the              to be underhanded or under the table                 those with longer delays are entitled to         was some cost recovery for the carriers
CRVA staff that the Board review               at all.”                                             four times of the value of their tickets, up     who installed it,” said Robert Yingling,
all major contracts that through the              When asked whether he felt the                    to $1,300. These figures will be adjusted         Media Relations Manager, MWAA.
negotiation process become signifi-            scrutiny from public officials was                   for inflation every two years.                       When someone tries to access the free
cantly changed from routine business           unfair given his view of the situation,                 As for tarmac delays, the new rules now       internet service, they will see a “splash”
practices, and the Board will review           Butts said he didn’t know whether                    cover foreign airlines’ operations at U.S.       page where they must accept the terms
those differences in the context of            “unfair” was a proper characteriza-                  airports and they also create a four-hour        of the free service. This page does not
legal requirements, ethics and busi-           tion.                                                time limit for tarmac delays for interna-        include any advertising but it may in the
ness practice appropriateness.                    “We expect and anticipate our local               tional flights of U.S. and foreign airlines.      future. If someone at the airport does not
   “…CRVA will restructure our ar-             government officials to ask any ques-                What has not changed are the exceptions          want to use the free Wi-Fi service and
rangement with the CIAA so that there          tion they want,” he said. “We’ve often               to the rule for safety, security, or air traf-   would rather use their paid provider, they
is no connection regarding the fee             said we’re a transparent organization                fic control related reasons. Airlines also        still have that option.
Page 3 8 A                                                                               USAE                                                                      APRIL 26, 2011

                                                                             N E W S
                                                                             N E W S
      Starwood To Debut Eco-Friendly,
     Boutique Brand In Canada In 2014
                  Element Brand Focuses On Cost-Effective,
                  Eco-Consciousness For Frequent Travelers
           By Mike Santa Rita                    tally friendly products without sacrificing
                                                 luxury, she added.
   Starwood Hotels And Resorts will debut           “People want to have a green experi-
its boutique, eco-brand in Canada in 2014        ence but they’re not willing to give up
with the opening of the Element Vancou-          the great shower, or the great bed,” she
ver Metrotown, according to Starwood             said.
officials.                                           The hotels average about 1,000 square
   Focusing on a progressive, liberal city       feet of meeting space. The hotel in Van-
for its Canadian debut, the brand’s of-          couver will feature a similar amount of
ficials hope to catch travelers who are           meeting space and 169 guest rooms.
regularly on the road, Paige Francis, vice-         From a corporate perspective the
president of marketing for the Element           brand makes business sense as consum-
brand told USAE.                                 ers, legislators and corporations move
   The hotel features an emphasis on             into a greener horizon, Francis said.          Jeff Wagoner, President, Wyndham Hotels & Resort – speaking to the crowd at the Official Opening
natural lighting, involves water-saving             “It is almost the price of entry to the     of Kauai’s Koloa Landing Poipu Beach Wyndham Grand Resort.
techniques that save about a million gal-        future,” she said.
lons of water a year, has charging stations

                                                                   Georgia Hotel Industry Not Seeing
for electric cars, uses steel cutlery instead
of plastic ware, incorporates recycled
materials in construction, and has water
filtration devices on the faucets in the
rooms instead of stocking the rooms with                    Impact From Anti-Illegal Immigration Legislation
bottled water, among other ecologically
aware facets, Francis said.                                By Mike Santa Rita
   The Element brand, which debuted                                                            community. Deal has said he will sign the        point to the legislators that they needed
in Lexington, Mass in 2008 has nine                                                            legislation, Sprouse added.                      to be mindful of civil liberties when draft-
properties so far across the U.S. includ-           The Georgia hotel industry has not           “I don’t see that happening here,”             ing the legislation.
ing locations in Houston, Dallas, Denver         seen a wave of booking cancellations or       Sprouse said when asked about a replay              “We’ve watched it every step of the
and Miami. The brand is the focal point          other protest moves in the wake of the        of the Arizona scenario. “I’m in pretty          way,” he said.
of further environmental experimenta-            passing April 14 of legislation by both the   close touch with CVBs here. I’m hoping              The legislation that was passed calls for
tion within the Starwood conglomerate,           state senate and house targeting illegal      cooler heads will prevail.”                      all employers to run immigration checks
Francis added.                                   immigrants in the state, the executive          The issue of states feeling over-              through a federal database and allows
   “Element is really the green innovator,”      director of the Georgia Hotel and Lodg-       whelmed by illegal immigrants has led            police officers to check on the immigra-
she said. “It really becomes the laboratory,     ing Association told USAE.                    several states including Georgia, Indiana        tion status of a person who has commit-
if you will, for the Starwood portfolio.”           Similar legislation in Arizona provoked    and Arizona to pass this kind legislation        ted a crime. When asked by USAE if the
   The brand averages about 1,000                a loss of meeting business to Arizona but     out of frustration with the federal govern-      definition of a “crime” includes speeding
square feet of meeting space per hotel,          Jim Sprouse, executive director of the        ment for failing to enforce immigration          tickets and other minor offenses, Sprouse
focusing on smaller boardroom meet-              Georgia Hotel and Lodging Association         policy, Sprouse said.                            said the legislation only affects other,
ings. The Vancouver property will feature        told USAE that the version passed in            “It’s a failure of the federal government      more serious offenses.
a similar amount of space and will have          Georgia that the governor Nathan Deal         to do their part,” he said.                         “If you’re not a criminal you don’t
169 guest rooms, Francis said.                   has yet to sign is a more moderate than         Sprouse has consulted with legislative         have anything you have to worry out,”
   In designing the hotel, Starwood tried        the Arizona legislation and so far has not    leaders on the legislation throughout the        he said.
to create cost-effective, environmen-            provoked a backlash from the business         27 versions of the bill driving home the

                                         Riskier Financing Makes Acquisitions More
                                             Likely As Hotel Industry Rebounds
                                                Meeting Planners Can Expect Flag Changes That May Affect Their Business
          By Mike Santa Rita                     new economic reality may choose to            market’s turn. “People are starting to           the equity, some investors are making
                                                 exercise “change and control” clauses         buy land again,” O’Grady said.                   moves to buy the property by taking
    As hotel markets rebound, particu-           that give them outs, he added.                   One form of riskier financing that is          out a mezzanine loan and buying at the
larly in major cities, banks and other              The reality of changing ownership will     coming back is known as “mezzanine               right point in the lending chain.
financial institutions are increasingly           become more pertinent as the overall          financing” that operates like a second               A smart move in the lending chain,
willing to extend riskier loans to in-           market improves. It is already look-          mortgage. A hotel owner looking to               can force investors with lesser claims
vestors that were unavailable in the             ing good in major cities like Boston,         renovate his hotel, for example, may             out while enticing primary lenders to
doldrums of the post-2008 financial               New York and Washington, DC, Kevin            go to a lender and ask for mezzanine             take their money and walk away.
meltdown.                                        O’Grady, a managing director at Cohen         financing.                                           “Sophisticated people are buying
    The upshot of this new financial re-          Financial, a Miami based real estate             When the 2008 crash hit mezzanine             mezz debt at the right place in the
ality for meeting planners is they may           financial services firm told USAE. As           financing like many other forms of               capital stack to control the property,”
see flag changes that could give them             the market turns around, new acquisi-         credit dried up. Hotel investors looking         Savrann said. “It’s starting to come
opportunities to pull out of contracts           tions and eventually new development          for money to buy hotels or renovate              back,” he said.
they no longer want.                             will follow.                                  them through refinancing suddenly                   But while complex financial maneu-
    “The more transitions, the more likely           “It usually takes the market several      found they had to buy hotels with cash           vers and takeovers are beginning using
it’ll have an impact on your meetings,”          months to react to actuality,” O’Grady        only, severely limiting their options,           new forms of debt, the rebound is still
Russell Savrann, a hospitality attorney          said. “We’re seeing a lot more of activ-      Savrann said.                                    in its infancy. Meeting planners should
in Connecticut, told USAE.                       ity, acquisitioning and repositioning            But now mezzanine financing is mak-            keep this situation in mind as the market
    A meeting planner’s reputation is of-        hotels. (Banks) like what they’re seeing.     ing a come back and multiple loans               continues to come back.
ten on the line with clients who expect          It’s going to make sense pretty soon          on properties are creating complex                  “The banks are beginning to (lend),
a brand’s level of service. If that brand        to start building these things from the       financial situations. Smart investors            and the operative word here is `begin-
and its service are no longer available          ground up.”                                   are using these situations to take own-          ning’,” Savrann said. Prudent invest-
a meeting planner may have to pull out,             But, O’Grady added “construction           ership of properties and portfolios,             ment with well distributed risk remain
Savrann said.                                    money is still real hard to find.” He         Savrann said.                                    key in a still recovering market.
    There are other factors too. Meeting         predicted the first quarter of 2012 as            If a hotel or portfolio of hotels has            “They don’t really want the whole hot
planners expecting to exercise rewards           when new development would start to           a series of loans on it, with primary            potato. They may hold a piece of the hot
points at a Marriott may find that option         pick up. “When the market comes back          lenders having first grab at the equity           potato but they don’t want the whole hot
canceled at a Hilton, Savrann said as            into equilibrium,” he said. Already inves-    should it foreclose and secondary in-            potato,” he said.
an example. Meeting planners in this             tors are making moves anticipating the        vestors having decreasing claims on
APRIL 26, 2011                                                                                  USAE                                                                                       Page 39 A

                                                                                   N E W S
                                                                                   N E W S
  By Ben Shlesinger
                                                         MPI Announces New CMM Class
                                                   and Marketing Manager, Northwest Food              of Education and CEO, Standing Ovation            ciation of Alberta, has been looking forward
                                                   Processors Association. “I found all of it to be   Meetings and Events. “I got my CMP back           to earning her CMM for quite some time.
    Meeting Professionals International (MPI)      pretty helpful. It’s true that the business plan                                                        “It’s probably been my career goal since I
                                                                                                      in 1989 and I got my CMP emeritus in 2009.
has announced 49 people have earned the            really did help focus your goals and help to                                                         started in the industry. I equate it to the BMA
                                                                                                      So CMM was the next logical choice but I’ve
Certified Meetings Management certifica-             quantify the outputs. And actually I had the                                                         of meetings and events,” she said. “I hope
                                                                                                      always been a corporate planner and never
tion. The earn the accreditation, individuals      opportunity to bring the business plan back                                                          it will open doors for future senior manage-
                                                                                                      had the time to do it. And so now running
must have 10 years of experience in the            and incorporate it to my organization.”                                                              ment positions in meetings and events.
                                                                                                      my own company, [this] was the first time I
industry, attend a one-week education pro-            Waggoner’s plan was to co-locate meet-                                                            There are not many CMMs in Canada and
                                                                                                      had the time to actually devote to it and so I
gram, answer eight essay questions and             ings in empty space at larger annual meet-                                                           I’m hoping the designation will make me
                                                                                                      did that with this fall class. And I wanted to
submit a new business plan and receive a           ings as a way to increase revenue. Her                                                               stand out and open those doors.”
                                                                                                      do this more for personal satisfaction and for
passing score on it.                               plan is going to be implemented by her                                                                  Pieter Swart, CMP, CMM, CEO of Con-
                                                                                                      business purposes.”
    “This new CMM class reflects the growing        association.                                                                                         ference Consultancy South Africa, is very
                                                                                                         Her business plan was for a writing a blog
commitment of meeting and event profes-               “For me it’s a little bit different because                                                       proud of the fact that he is the first South
                                                                                                      that had two aspects to it. It had to be enter-
sionals around the world to aligning their suc-    I’m getting towards the end of my career.                                                            African to earn the CMM. He also believes
                                                                                                      taining and educational.
cess around elevated business performance          I’ve been doing this for 28 years,” said                                                             that he is the first person from Africa to be-
                                                                                                         Cynthia Douwes, CMM, Manager Of
education”, said Bruce MacMillan, President        Amy Hightower, CMP CMM, Director
                                                                                 ,                                                                      come a CMM.
                                                                                                      Events, Certified General Accountants Asso-
and CEO, MPI. “Industry demand for the
CMM experience is higher than it has ever
been. MPI, in partnership with the Mexican
Tourism Board and Riviera Maya, will hold a
second CMM program in Cancun this May
in order to keep up with that demand”
    USAE reached several of the new
    Timothy Arnold, CMP CMM, regional
vice president for HPN Global, was thor-
oughly pleased with his CMM experience.
    “I thought it was probably the best educa-
tion process that I’ve ever gone through in
my professional career. I’ve done the CMP
(Certified Meeting Professional), which was
a good baseline logistic thing but CMM really
elevated my whole thinking process,” Arnold
told USAE. “It took it from just the knowledge
I have in the industry and really elevated it
to a much more strategic level. The whole                       Judi Froehlich, CMM                          Mary F. Brightman, CMP, CMM                      Sandra M. Lindstrom, CMM, CMP
process, the on-site learning, the network-
ing, the working with people who have deep
experience in this industry both as teachers
and fellow attendees . . . the whole process
is incredibly worthy and I’ve recommended
it to hundreds of people since.”
    Arnold’s business plan was for a new
company called Las Vegas Meeting Con-
cierge. The idea was for this company to
assist meeting planners with all aspects of
their meetings in Las Vegas. Arnold took
his plan from being just part of the CMM
program and actually started the business.
He said his website gets several hundred
hits a day and that he has begun to make
some money.
    “I found the course to be strategically at a
very high level and in this economic environ-
ment, having something like the CMM certi-
fication really helps an individual be unique
                                                        Marilyn K. Samms-Smith, CMP, CMM                        Pieter Swart, CMP, CMM                          Karen Waggoner, CMP, CMM
and set themselves apart from the crowd,”
said Karen Waggoner, CMP CMM, Events

 Timothy Arnold, CMP CMM, HPN Global
                                                             The New Class Of CMMs
                                                   Susan Jensen, CMPI, CMM, Pepsi Beverages           Kim Bivins, CMM, Altria Client Services                                    ,
                                                                                                                                                        Donna Johnson, CMP CMM, Health
 Kim Bivins, CMM, Altria Client Services           Company                                            Diana Brasch, CMM, Plato Learning                 Research, Inc.
 Diana Brasch, CMM, Plato Learning                 Donna Johnson, CMP CMM, Health Research,
                                                                               ,                      Cheryl Braucht, CMM, Vail Resorts                                      ,
                                                                                                                                                        Ruthie Keidel, CMP CMM, Wells Fargo
 Cheryl Braucht, CMM, Vail Resorts                 Inc.                                               Mary Brightman, CMM, Saul Ewing LLP               Securities Investment Group
 Mary Brightman, CMM, Saul Ewing LLP               Ruthie Keidel, CMP CMM, Wells Fargo Securities
                                                                       ,                              Cameron Curtis, CMM, Association of American                          ,
                                                                                                                                                        Laurie Kemp, CMP CMM, Raymond James
 Cameron Curtis, CMM, Association of               Investment Group                                   Medical Colleges                                  & Associates
 American Medical Colleges                         Laurie Kemp, CMP CMM, Raymond James &
                                                                         ,                                                          ,
                                                                                                      Pamela Dallstream, CMP CMM, Society of                                       ,
                                                                                                                                                        Michael Lifson, CMP CMM, EMD Serono,
 Pamela Dallstream, CMP CMM, Society
                             ,                     Associates                                         Critical Care Medicine                            Inc.
 of Critical Care Medicine                         Michael Lifson, CMP CMM, EMD Serono, Inc.
                                                                           ,                          Cynthia Douwes, CMM, Certified General            Sandra Lindstrom, CMP CMM, VHA,
 Cynthia Douwes, CMM, Certified General            Sandra Lindstrom, CMP CMM, VHA ,                   Accountants Association of Alberta                Kara Manouzi, CMM, Bahamas Ministry
 Accountants Association of Alberta                Kara Manouzi, CMM, Bahamas Ministry                Lucia Edwards, CMM, FM Global                     of Tourism
 Lucia Edwards, CMM, FM Global                     of Tourism                                         Claire Fitzpatrick, CMM, CF Conference &          Joy Millard, CMM, University of Missouri
 Claire Fitzpatrick, CMM, CF Conference & Event    Joy Millard, CMM, University of Missouri           Event Management Services                         Kendra Murray, CMM, Account Service
 Management Services                               Kendra Murray, CMM, Account Service                Judi Froehlich, CMM, BCD Meetings &               Group, Inc.
 Judi Froehlich, CMM, BCD Meetings &               Group, Inc.                                        Incentives                                                               ,
                                                                                                                                                        Nicole Noonan, CMP CMM, CDW
 Incentives                                        Nicole Noonan, CMP CMM, CDW
                                                                           ,                                                 ,
                                                                                                      Kathryn Giese, CMP CMM, H.D. Vest Financial                                   ,
                                                                                                                                                        Steph Pfeilsticker, CMP CMM, Thrivent
 Kathryn Giese, CMP CMM, H.D. Vest Financial
                       ,                                                        ,
                                                   Steph Pfeilsticker, CMP CMM, Thrivent Financial    Services                                          Financial for Lutherans
 Services                                          for Lutherans                                                           ,
                                                                                                      Diana Graling, CMP CSEP CMM, PCL,                 Sarah Phillips, CMM,
 Diana Graling, CMP CSEP CMM, PCL
                               ,                   Sarah Phillips, CMM,                                               ,
                                                                                                      Ben Hart, CMP CMM, Benevent                       Doreen Pierre, CMM, Merck Sharpe
 Ben Hart, CMP CMM, Benevent
                  ,                                Doreen Pierre, CMM, Merck Sharpe & Dohme                                       ,
                                                                                                      Zabrina Hateltine, CMP CMM, Hamilton Group        & Dohme
 Zabrina Hateltine, CMP CMM, Hamilton Group
                           ,                       Christine Pike CMP CMM, NCCI Holdings, Inc.
                                                                        ,                             Meeting Planners, Inc.                                                 ,
                                                                                                                                                        Christine Pike CMP CMM, NCCI
 Meeting Planners, Inc.                            Elizabeth Planz, CMM, Raymond James                                         ,
                                                                                                      Amy Hightower, CMP CMM, Standing Ovation          Holdings, Inc.
 Amy Hightower, CMP CMM, Standing Ovation
                         ,                         & Associates                                       Meetings and Events, Inc.                         Elizabeth Planz, CMM, Raymond James
 Meetings and Events, Inc.                         Pamela Reid, CMP CMM, Envision
                                                                       ,                                                         ,
                                                                                                      Jennifer Hopkins, CMP CMM, Hopkins                & Associates
 Jennifer Hopkins, CMP CMM, Hopkins
                           ,                       Communications                                     Consulting Group, Inc.                                               ,
                                                                                                                                                        Pamela Reid, CMP CMM, Envision
 Consulting Group, Inc.                            Timothy Arnold, CMP CMM, HPN Global
                                                                             ,                        Susan Jensen, CMPI, CMM, Pepsi                    Communications
                                                                                                      Beverages Company
Page 4 0 A                                                                           USAE                                                               APRIL 26, 2011

                                                           C H A N G E S

  Caroline Rustigian-Bruderer has              Denise Simmons has been hired                  Katherine Wood has been hired by           George Garcia has been hired as Gen-
been hired by Visit Newport Beach as         by Taj Hotels as Director of Group and        the Westin Peachtree Plaza in Atlanta       eral Manager of the El San Juan Hotel &
Director of Public Relations. For the past   Corporate Sales – The Americas. Most          as Group Sales Manager. Most recently,      Casino in San Juan, Puerto Rico. Garcia
15 years, she owned and operated an          recently, she was responsible for over-       she held the position of Business Travel    most recently served as general manager,
independent PR and Marketing firm, K-         seeing the national sales efforts of Wynn     Sales Manager with Hilton Worldwide         Harvard Hotel & Club of New York. Garcia
Line Productions. For the past 6 years,      Resorts on behalf of Wynn and Encore          representing the five downtown Chicago       has also served in leadership roles at The
her firm was headquartered Corona del         Las Vegas. Simmons has also worked            hotels. Wood graduated from Michigan        Arizona Biltmore, the former Condado
Mar, Calif.                                  for Renaissance and Kimpton Hotels in         State University with a degree in Hospi-    Plaza Hotel & Casino, and Swissôtel
                                             a sales capacity.                             tality Business.                            Hotels in Atlanta and Chicago.

   Julie Philp has joined the National          Dan Melesurgo will join ASAE as Vice          Robin McClain has been hired by            Javaud Mushtaq has been promoted
Association of Chain Drug Stores as          President of Strategic Partnerships, effec-   Destination DC as Director of Commu-        to Director of Sales at the Loews Coro-
Director of Federal Government Affairs.      tive June 1. Melesurgo was the founder        nications. McClain joins the organization   nado Bay in San Diego. Most recently,
Philp served as director of government       and principle of Plural Solutions. Before     from LA INC where she held the role         Mushtaq served as Director of National
relations for the Association of Commu-      that he was Executive Director of Meet-       Senior Director of Media and Com-           Accounts for the property. Prior to that,
nity Pharmacists and worked with the         ing, Convention & Incentive Travel Sales      munications. Prior to her position at LA    he served as Director of National Ac-
American Capitol Group on healthcare         for the Canadian Tourism Commission.          INC, McClain was the Communications         counts for Loews Lake Las Vegas in
issues.                                                                                    Deputy for L.A. City Councilmember          Lakes Las Vegas.
                                                                                           Mark Ridley-Thomas.

                                                                 C A L E N D A R
                                             will be held in San Francisco, is the         major hotel groups, airlines, destination   ment all in a single day. For more
         M a y 9 - 11                        travel industry’s premier international       management companies, service pro-          information, please visit meetingste-
                                             marketplace and the largest generator         viders, trade associations and more.
   CIC’s CMP Conclave is the industry’s      of Visit USA travel. In just three days       Over 3,800 hosted buyers from more
only exclusive meeting of CMPs. The          of intensive pre-scheduled business           than 60 world markets visited IMEX
Conclave at the Hilton Cancun Golf           appointments, more than 1,000 U.S.            2010, contributing to a total of nearly
                                                                                           9,000 visitors for the show’s busiest
                                                                                                                                                  June 2
& Spa Resort will be a unique event          travel organizations from every re-
for certificates who wish to contrib-         gion of the USA and close to 1,500            three days ever. For more information,
ute to their profession. It will provide     international and domestic buyers             please visit           While there are many events
many opportunities for CMPs to build         from more than 70 countries conduct                                                       catering to the needs of meeting
relationships and partner with other         business negotiations that result in the                                                  planners, we think you’ll find that
meeting professionals. CMPs will also        generation of over $3.5 billion in future                May 25                           Destinations Showcase in Chica-
enhance their professional expertise         Visit USA travel. For more information,                                                   go—designed to make the most of
by participating in exam development,        please visit                                                     your valuable time—is well worth a
attending educational sessions, and          international-pow-wow.                          Meetings Technology Expo (MTE) is         day away from the office. Whether
networking with fellow CMPs. For more                                                      back in NYC for its 11th show at the        you’re an association, corporate, or
information, please visit www.conven-                                                      Holiday Inn Midtown 57th St. The 2011       third-party meeting planner, Des-                                   May 24-26                              agenda includes CMP-accredited edu-
                                                                                           cational sessions, a line-up of industry
                                                                                                                                       tinations Showcase is specifically
                                                                                                                                       designed for professionals involved
                                                                                           experts, and a technology-filled exhibit     with site selection for upcom-
                                               IMEX in Frankfurt is the essential          hall where meeting professionals of all     ing meetings, conventions, and
       May 21-25                             worldwide exhibition for meetings and         experience levels will learn about the      trade shows. For more information,
                                             incentive travel. In 2010 3,500 exhibi-       latest, pertinent technologies in the       please visit www.destinationsshow-
  U.S. Travel Association’s Inter-           tors from 157 countries representing          meetings industry and how they can
national Pow Wow, which this year            national and regional tourist offices,         advance their professional develop-
                                     London to Dubai, New York to Shanghai. For more
                                     than a century, Fairmont has been bringing people face
                                     to face for legendary meetings. Today, we offer over
                                     60 extraordinary destinations, each boasting splendid
                                     surroundings, state-of-the-art technology and seamless
                                     service. Whether you want to make history or simply
                                     treat clients to an unrivaled experience, one call to our
                                     dedicated team will set the stage for a memorable occasion.
                                     For more information, contact your Global Sales
CHINA                                Representative, call 1 866 662 6060, e-mail
                            or visit
INDIA (2011)

                                                                                                   Fairmont Peace Hotel, Shanghai
Presidential Ballroom                                                                                                Heights Executive Meeting Center
Capital Hilton                                                                                                                      Washington Hilton

       Planning Made Easy
       From the historic Presidential Ballroom at Capital Hilton to the all-new state-of-the-art
       Heights Executive Meeting Center at Washington Hilton — planning a meeting in Washington, DC
       has never been easier. Just one call puts you in touch with two hotels that offer the most desirable
       locations, unparalleled service and most flexible meeting and function space in the nation’s capital.
       Washington Hilton recently completed a $150 million landmark restoration and has been transformed
       into a contemporary urban retreat in the heart of DC with 1,070 guest rooms and more than 110,000 sq.
       ft. of function space, while Capital Hilton offers 544 all-new guest rooms and 30,000 sq. ft. of function
       space just two blocks north of the White House.

       Discover planning made easy.
       Call 202-328-2080 to arrange for your personal tour today!

                           Capital Hilton • 1001 16th St. NW, Washington, DC 20036 • 202-393-1000 •
                   Washington Hilton • 1919 Connecticut Ave. NW, Washington, DC 20009 • 202-483-3000 •
APRIL 26, 2011                                                                            USAE                                                                                       Page B1

                                                                                N E W S
                                                                                N E W S
       IAEE Partners With AIBTM To Offer CEM Programming At Show In June
           By Rebecca Keister                                                                   Audrain, CEM; Finance, Budget and                 nization recognizing the crucial role that
                                                           AIBTM is offering CEM                Contracts, presented by Sue Hueg,                 AIBTM plays in the meetings and events
   The International Association of                       delegates the opportunity             CEM, CMP; and Strategic Planning                  community.”
Exhibitions and Events (IAEE) has an-                                                           and Management, presented by Gary                    AIBTM is offering CEM delegates the
nounced a partnership with AIBTM to
                                                         to participate in its Hosted           Tolbert, CEM.                                     opportunity to participate in its Hosted
offer Certified in Exhibition Management                Buyer program, receiving one                AIBTM is being held June 21-23 in              Buyer program, receiving one night’s
(CEM) programs at AIBTM this June in                    night’s accommodation and               Baltimore.                                        accommodation and the opportunity
Baltimore.                                                                                         Steve Knight, AIBTM project director,          to schedule one-to-one appointments
   “I am pleased that IAEE is able to                   the opportunity to schedule             said in a statement that AIBTM is excited         with exhibitors at the tradeshow on
bring CEM programming to AIBTM,”                       one-to-one appointments with             IAEE is hold their CEM courses there.             June 22.
Vinne Polito, 2011 IAEE Chairman, said                                                             “One of the core elements of AIBTM                Created in 1975, the CEM designa-
                                                        exhibitors at the tradeshow             is our top-notch professional education           tion is recognized as a premiere mark
in a statement.
   “The CEM program is well known                                on June 22.                    program,” Knight said.                            of professional achievement.
for its interactive and practical educa-                                                           “We are working with a number of                  IAEE’s CEM programming is con-
                                                         Four CEM programs will be held con-    major industry associations to deliver            ducted globally.
tion-based content for which AIBTM is
                                                       currently on Tuesday, June 21: Event     thought-provoking and stimulating con-               In the United States, participants must
perfectly suited to those who attend
                                                       Operations, presented by Linda Lizardi   tent and IAEE’s decision to hold their            complete a nine-part program within
will have a positive experience with
                                                       Rubin, CEM; Exhibition and Event Sales   exam at our event further illustrates the         three years to earn the CEM designa-
long-term value for their professional
                                                       Fundamentals, presented by David         importance of yet another industry orga-          tion.

                                                                 d.                                                                                       Technology

                                                   2 at
                                            , Jul
                                        Ga                                                                                                                   By Ben Shlesinger
                           B All
                         ML                                                                                                                          Continental Airlines will offer in-flight
                      11                                                                                                                          wi-fi next year. The company plans to offer
                the                                                                                                                               the service on more than 200 domestic
          ho                                                                                                                                      Boeing 737 and 757 aircraft equipped with
    oe                                                                                                                                            DIRECTV, providing onboard connectivity
  Ph                                                                                                                                              and more than 95 channels of live televi-
                                                                                                                                                  sion programming to customers flying
                                                                                                                                                  within the continental United States.
                                                                                                                                                     United Airlines currently offers in-flight
                                                                                                                                                  Internet service on 14 aircraft, including on
                                                                                                                                                  all p.s. flights linking New York Kennedy
                                                                                                                                                  with Los Angeles and San Francisco.
                                                                                                                                                     The company continues to reconfigure
                                                                                                                                                  United and Continental aircraft with new
                                                                                                                                                  flat-bed seats in premium cabins – with
                                                                                                                                                  the new flat-bed product already on 116
                                                                                                                                                  aircraft in the combined fleet, more than
                                                                                                                                                  any other U.S.-based carrier. In addition,
                                                                                                                                                  the company intends to begin installation
                                                                                                                                                  of Economy Plus seating on Continental
                                                                                                                                                  aircraft beginning in 2012.

                                                                                                                                                     Visit Denver has announced a series
                                                                                                                                                  of new mobile tools that will make it easier
                                                                                                                                                  for visitors to use their smart phones and
                                                                                                                                                  mobile browsers to access information
                                                                                                                                                  about Denver restaurants, attractions
                                                                                                                                                  and events.
                                                                                                                                                     The bureau’s new application (app)
                                                                                                                                                  will work on smart phones, including
                                                                                                                                                  iPhone/iPad and all Android models and
                                                                                                                                                  has more than 2,000 listings of events,
                                                                                                                                                  attractions, restaurants, hotels and shop-
                                                                                                                                                  ping options. The new app also has cur-
                                                                                                                                                  rent Denver weather, maps, photos and
                                                                                                                                                  videos, Facebook and Twitter connections
                                                                                                                                                  and articles about the city. All of the infor-
                                                                                                                                                  mation on the apps is also included in a
                                                                                                                                                  mobile-enabled website.
                                                                                                                                                     “Today’s visitor wants instant access
                                                                                                         in PHX.                                  to destination information on their smart
                                                                                             annual mtg
                                                                                 : Attending         sions, coo
                                                                                                                l                                 phones, tablets and mobile browsers,”
                                                                        TechGeek          e. Gr8 ses
                                                                                                                                                  said Justin Bresler, vice president of
                                                                                  d I cam               SOME city
                                                                        Soooo gla
                                                                                                                                                  marketing and business development
                                                                                             ther. AWE
                                                                                   azing wea
                                                                                                                                                  for Visit Denver. “We created these new
                                                                         venue, am                                                                tools so that we can stay on the cutting
                                                                                                                                                  edge of this rapidly growing market, and
                                                                                                                                                  provide people with instant information
                                                                                      t comes 2
                                                                                                                                                  about every aspect of things to see and
                                                                           PHOENIX                                           oenix                do in Denver.”
                                                                                                                    Visit Ph
                                                                                                         o   enix                                    In addition to dining, shopping and at-
                                                                           SHINE O
                                                                                                                                                  traction listings, the new tools have maps
                   Visit us from your phone.
                                                                                                                                                  that make navigating the city easy.

                                                                                                                                                                    Please turn to page B 12

 �������������������������������                                                                                        �����������������������
APRIL 26, 2011                                                                            USAE                                                                                       Page B3

                                                                                N E W S
                                                                                N E W S
       IAEE Partners With AIBTM To Offer CEM Programming At Show In June
           By Rebecca Keister                                                                   Audrain, CEM; Finance, Budget and                 nization recognizing the crucial role that
                                                           AIBTM is offering CEM                Contracts, presented by Sue Hueg,                 AIBTM plays in the meetings and events
   The International Association of                       delegates the opportunity             CEM, CMP; and Strategic Planning                  community.”
Exhibitions and Events (IAEE) has an-                                                           and Management, presented by Gary                    AIBTM is offering CEM delegates the
nounced a partnership with AIBTM to
                                                         to participate in its Hosted           Tolbert, CEM.                                     opportunity to participate in its Hosted
offer Certified in Exhibition Management                Buyer program, receiving one                AIBTM is being held June 21-23 in              Buyer program, receiving one night’s
(CEM) programs at AIBTM this June in                    night’s accommodation and               Baltimore.                                        accommodation and the opportunity
Baltimore.                                                                                         Steve Knight, AIBTM project director,          to schedule one-to-one appointments
   “I am pleased that IAEE is able to                   the opportunity to schedule             said in a statement that AIBTM is excited         with exhibitors at the tradeshow on
bring CEM programming to AIBTM,”                       one-to-one appointments with             IAEE is hold their CEM courses there.             June 22.
Vinne Polito, 2011 IAEE Chairman, said                                                             “One of the core elements of AIBTM                Created in 1975, the CEM designa-
                                                        exhibitors at the tradeshow             is our top-notch professional education           tion is recognized as a premiere mark
in a statement.
   “The CEM program is well known                                on June 22.                    program,” Knight said.                            of professional achievement.
for its interactive and practical educa-                                                           “We are working with a number of                  IAEE’s CEM programming is con-
                                                         Four CEM programs will be held con-    major industry associations to deliver            ducted globally.
tion-based content for which AIBTM is
                                                       currently on Tuesday, June 21: Event     thought-provoking and stimulating con-               In the United States, participants must
perfectly suited to those who attend
                                                       Operations, presented by Linda Lizardi   tent and IAEE’s decision to hold their            complete a nine-part program within
will have a positive experience with
                                                       Rubin, CEM; Exhibition and Event Sales   exam at our event further illustrates the         three years to earn the CEM designa-
long-term value for their professional
                                                       Fundamentals, presented by David         importance of yet another industry orga-          tion.

                                                                 d.                                                                                       Technology

                                                   2 at
                                -St                                                                                                                          By Ben Shlesinger
                           B All
                         ML                                                                                                                          Continental Airlines will offer in-flight
                    20                                                                                                                            wi-fi next year. The company plans to offer
            sts                                                                                                                                   the service on more than 200 domestic
      nix                                                                                                                                         Boeing 737 and 757 aircraft equipped with
  Ph                                                                                                                                              DIRECTV, providing onboard connectivity
                                                                                                                                                  and more than 95 channels of live televi-
                                                                                                                                                  sion programming to customers flying
                                                                                                                                                  within the continental United States.
                                                                                                                                                     United Airlines currently offers in-flight
                                                                                                                                                  Internet service on 14 aircraft, including on
                                                                                                                                                  all p.s. flights linking New York Kennedy
                                                                                                                                                  with Los Angeles and San Francisco.
                                                                                                                                                     The company continues to reconfigure
                                                                                                                                                  United and Continental aircraft with new
                                                                                                                                                  flat-bed seats in premium cabins – with
                                                                                                                                                  the new flat-bed product already on 116
                                                                                                                                                  aircraft in the combined fleet, more than
                                                                                                                                                  any other U.S.-based carrier. In addition,
                                                                                                                                                  the company intends to begin installation
                                                                                                                                                  of Economy Plus seating on Continental
                                                                                                                                                  aircraft beginning in 2012.

                                                                                                                                                     Visit Denver has announced a series
                                                                                                                                                  of new mobile tools that will make it easier
                                                                                                                                                  for visitors to use their smart phones and
                                                                                                                                                  mobile browsers to access information
                                                                                                                                                  about Denver restaurants, attractions
                                                                                                                                                  and events.
                                                                                                                                                     The bureau’s new application (app)
                                                                                                                                                  will work on smart phones, including
                                                                                                                                                  iPhone/iPad and all Android models and
                                                                                                                                                  has more than 2,000 listings of events,
                                                                                                                                                  attractions, restaurants, hotels and shop-
                                                                                                                                                  ping options. The new app also has cur-
                                                                                                                                                  rent Denver weather, maps, photos and
                                                                                                                                                  videos, Facebook and Twitter connections
                                                                                                                                                  and articles about the city. All of the infor-
                                                                                                                                                  mation on the apps is also included in a
                                                                                                                                                  mobile-enabled website.
                                                                                                                HX.                                  “Today’s visitor wants instant access
                                                                                                    al mtg in P
                                                                                 : Atten ding annu                                                to destination information on their smart
                                                                        TechGeek                        ions, cool                                phones, tablets and mobile browsers,”
                                                                                  d I came  . Gr8 sess
                                                                                                              ME city!
                                                                                                                                                  said Justin Bresler, vice president of
                                                                        Soooo gla             th er. AWESO                                        marketing and business development
                                                                                   azing wea
                                                                         venue, am
                                                                                                                                                  for Visit Denver. “We created these new
                                                                                                                                                  tools so that we can stay on the cutting
                                                                                                                                                  edge of this rapidly growing market, and
                                                                                        comes 2 l
                                                                                                                                                  provide people with instant information
                                                                                   . It
                                                                                                                                                  about every aspect of things to see and
                                                                                                                    Visit Ph                      do in Denver.”
                                                                                                         o   enix
                                                                                                @visitph                                             In addition to dining, shopping and
                   Visit us from your phone.                               SHINE O                                                                attraction listings, the new tools have
                                                                                                                                                  maps that make navigating the city easy.
                                                                                                                                                                    Please turn to page B 12

 �������������������������������                                                                                        �����������������������
P a g e B4                                                                                                                 USAE                                                                      APRIL 26, 2011

                                                                                                               N E W S
                                                                                                               N E W S
                                  Cincinnati USA Hosts
                             Experient Meeting Professionals
  Cincinnati USA Hosted 300+ Experi-
ent Meeting Professionals in March                                                   The event comes on the heels
  Attendees oversee site selection for                                                 of the CVB’s 2011 Annual
3,000+ meetings each year,
  The Cincinnati USA Convention &
                                                                                     Meeting held earlier this year,
Visitors Bureau welcomed hundreds of                                                    when the organization
meeting professionals from Experient,                                                 celebrated its sixth straight
a company that provides integrated
meeting and event services for more                                                      year of growth and its
than 1,000 client organizations around                                                   strongest convention
the world.
  The three-day conference attracted
                                                                                     booking results in more than
more than 300 Experient convention                                                             a decade.                         Experient meeting professionals gather at the National Underground Railroad Freedom Center where
planners and professionals, whose jobs                                                                                           they were able to sample highlights of Cincinnati’s culinary prowess after attending a Welcome
are to manage the site selection and                                                 than 3,300 meetings and booked more         Session with Cincinnati Mayor Mark Mallory and Dan Lincoln, President and CEO of the Cincinnati
supplier procurement process for the                                                 than 5.55 million room nights, represent-   USA CVB.
events of 1,000+ clients annually.                                                   ing total room revenue of more than $1        “The Cincinnati USA region has                 mentum over the past several years, yet
  In 2009, Experient managed more                                                    billion.                                    earned strong results and positive mo-           this Experient event means much more
                                                                                                                                                                                  than just a convention win,” explained
                                                                                                                                                                                  Dan Lincoln, President and CEO of the
                                                                                                                                                                                  Cincinnati USA Convention & Visitors

                                                                                                                                                                                  Bureau. “Experient knows the conven-
                                                                                                                                                                                  tion industry. They know what makes a
                                                                                                                                                                                  great meeting and a great destination. To
                                                                                                                                                                                  have them choose Cincinnati validates
                                                                                                                                                                                  what were building here. It also created
                                                                                                                                                                                  a significant opportunity to showcase
                                                                                                                                                                                  what makes this region special.”
                                                                   A NEW BUSINESS PERSPECTIVE.                                                                                       The Experient conference kicked-off
                                                                                                                                                                                  with a Welcome Session hosted by Lin-
                                                                                                                                                                                  coln, and Cincinnati Mayor Mark Mallory
                                                                                                                                                                                  at the Duke Energy Convention Center.

                                                                                                                                                                                        The Cincinnati USA
                                                                                                                                                                                   Convention & Visitors Bureau
                                                                                                                                                                                      welcomed hundreds of
                                                                                                                                                                                    meeting professionals from
                                                                                                                                                                                    Experient, a company that
                                                                                                                                                                                   provides integrated meeting
                                                                                                                                                                                   and event services for more
                                                                                                                                                                                         than 1,000 client
                                                                                                                                                                                       organizations around
                                                                                                                                                                                            the world.

                                                                                                                                                                                  An Opening Reception took place later
                                                                                                                                                                                  that day at the National Underground
                                                                                                                                                                                  Railroad Freedom Center.
                                                                                                                                                                                     Seven local restaurants prepared
                                                                                                                                                                                  samples highlighting Cincinnati’s culi-
                                                                                                                                                                                  nary prowess and a local gospel quartet
                                                                                                                                                                                  provided entertainment.
                                                                                                                                                                                     The event comes on the heels of the
                                                                                                                                                                                  CVB’s 2011 Annual Meeting held earlier
                                                                                                                                                                                  this year, when the organization cel-
                                                                                                                                                                                  ebrated its sixth straight year of growth
                                                                                                                                                                                  and its strongest convention booking
                                                                                                                                                                                  results in more than a decade.
                                                                                                                                                                                     More than 20 members of the Experi-
                                                                                                                                                                                  ent sourcing department arrived early to
                                                                                                                                                                                  participate in a city tour and site inspec-
                                                                                                                                                                                  tions of the Duke Energy Convention
                                                                                                                                                                                  Center and hotels.
                                                                                                                                                                                     This is a very important department
                                                                                                                                                                                  who works with the sales and meeting
                                                                                                                                                                                  professionals teams on site selection.
                                                                                                                                                                                     “Years ago, Cincinnati USA was a
                                                                                                                                                                                  preferred meeting destination for the
                                                                                                                                                                                  company, which was called Conferon
                                                                                                                                                                                  at the time,” added Lincoln.
                                                  Every meeting. Every trade show. Every event.                                                                                      “Over time, many of their clients’ meet-
                                                                                                                                                                                  ings outgrew Cincinnati.
                                                  No place will inspire like Miami.                                                                                                  But our expanded and renovated
                                                                                                                                                                                  Duke Energy Convention Center and
                                                  Find out about facilities, surroundings and hotel deals at                                                                      revitalized, energized downtown earned
                                                                                                                                                                                  their attention and sparked their interest
                                         or call 800.933.8448 x3071                                                                                    and put us in an ideal situation to rein-
                                                                                                                                                                                  troduce Cincinnati USA as a preferred

                                                                                                                                                                                                       Please turn to page B 6
                                                                                                 COMING SOON...
                                                                                             NASHVILLE’s MUSIC
                                                                                                  CITY CENTER
                                                                                              Now Booking 2013

                MAKE SOME NOISE
              IN NASHVILLE. We Do.

For more information call Brian Ivey at (615) 742-2053 or visit our website at

                        P L AY S H O P D I N E D A N C E J A M C R E AT E
P a g e B6                                                                          USAE                                                                       APRIL 26, 2011

                                                                        N E W S
                                                                        N E W S
      Columbus’ Investment In Visitor
         Industry Draws Attention
  As the city looks toward its 200 th           This $140 million full-service hotel
birthday in 2012, Columbus has               is scheduled to open in the fourth
made big commitments to its future           quarter of 2012 and will have 48
offerings as a national leisure and          suites and 22,800 square feet of
meeting destination.                         meeting space, including a 12,000
  By 2012, more than $805 million in         square-foot ballroom.
destination enhancements will have              The addition of the Hilton will bring
been completed, including a new              the number of Columbus’ downtown
full-service hotel at the convention         hotel rooms to 3,788.
center and a casino on the city’s               In addition to its new enhance-
west side.                                   ments to its convention package,
                                             Columbus is gaining national atten-
 Two districts, in particular,               tion as an emerging destination for
within walking distance of the               visitors.
                                                The city has been recognized as
  center are the Short North                 one of the nation’s leading gay travel
  Arts District, known for its               markets and recently was named               Columbus, Ohio has recently been recognized for its shopping and indeprndent spirit.
      funky galleries, hip                   among America’s top 10 shopping
                                             cities by Forbes.
 restaurants and lively bars,                                                                                                                  The area is ripe for client entertain-
                                                Many writers have noted that the          Inside the 1.7 million square
    and the Arena District,                  independent and entrepreneurial                                                                ment or a night out with friends.
                                             spirit that drives Columbus has pro-             foot Greater Columbus                            Two districts, in particular, within
 another popular destination                                                                                                                walking distance of the center are the
                                             duced one of the most innovative              Convention Center (410,000
        for food, drinks                     culinary and arts scenes anywhere                                                              Short North Arts District, known for its
                                                                                          square feet of exhibit space),                    funky galleries, hip restaurants and
    and nonstop nightlife.                   in the U.S.
                                                Did you know that Columbus is             the newly renovated Battelle                      lively bars, and the Arena District,
                                                                                                                                            another popular destination for food,
                                             home to the number one zoo, sci-              Grand offers 74,000 square                       drinks and nonstop nightlife.
  Inside the 1.7 million square foot         ence center and new baseball park
Greater Columbus Convention Cen-             in America?                                  feet of multifunctional space.                       Columbus is a fantastic destination
ter (410,000 square feet of exhibit             US Travel Guide ranked the Co-               Outside the convention                         for meeting planners and visitors,
space), the newly renovated Battelle         lumbus Zoo and Aquarium the best                                                               offering the best in connectivity be-
Grand offers 74,000 square feet of           zoo in America; Parents magazine
                                                                                            center, millions have been                      tween meeting facilities, hotels and
multifunctional space. Outside the           ranked COSI the number one sci-               spent renovating hotels and                      entertainment districts.
                                                                                                                                               With the city’s commitment to the
convention center, millions have been        ence center in the country; and three                meeting space.                            visitor industry, Columbus is quickly
spent renovating hotels and meeting          baseball publications identified
space.                                       Huntington Park, home to the Co-             new Yankee Stadium.                               emerging as a destination of choice
  Downtown Columbus is getting an            lumbus Clippers, the AAA affiliate of           There’s no shortage of things to do            for many national tradeshows, con-
exciting addition with the 532-room          the Cleveland Indians, the best new          near the Greater Columbus Conven-                 ventions, business meetings and
Hilton Columbus Downtown.                    ballpark in America, besting even the        tion Center.                                      leisure travel.

                            Fairmont Hotels & Resorts
                       Spa Services Can Help Relax, Motivate
  There was a time when incorporating        ing out into more creative options for       ings that take advantage of in-house
spa activities into association meetings     planners, who want tailor experiences        experts.
was considered a luxury, but it didn’t       to their particular group.                     At Fairmont Turnberry Isle in Florida,
take long for planners to realized the         A number of planners are arrang-           a Willow Stream Spa fitness instructor
benefits of including activities that re-     ing early morning massages to help           can be brought in mid-meeting to host a
lax attendees, boost their energy and        increase circulation and create more         stretch class and give tips for sitting and
get them ready to network, learn, and        brain function and awareness among           typing with better posture in mind.
brainstorm.                                  guests.                                        The resort’s executive chef and Willow
                                               When groups arrange these sorts            Stream professionals have also been
  A number of planners are                   of activities before their meetings get      known to create healthy and innovative
   arranging early morning                   underway, it can create a big energy         breakfast buffets and lunches complete
                                             boost for delegates.                         with recipe cards for healthy dishes and
 massages to help increase                     When it comes to getting attendees         breathing techniques as a take-home
 circulation and create more                 going in the morning, one Director said      for delegates.
                                             that spa is the new coffee.
brain function and awareness                   In the Canadian Rockies, The Fair-           Spa Directors at Fairmont                       Spa services can help drive meeting attendees’
        among guests.                        mont Banff Springs’ Willow Stream             Hotels & Resorts have said
                                             Spa has been working with groups for                                                           be present at all three of the company’s
  As budgets slowly begin to return,         many years.
                                                                                            they have noticed groups                        China properties. In Scotland, the re-
spa is often one of the first things added      In addition to manicures and pedi-          coming back, as well as an                       cent overhaul of Fairmont St Andrews
                                                                                                                                            included a new signature Spa featuring
back into programs, and many hotels          cures offered prior to dinner or at lunch,        increase in attendees                        a private ‘Spa in Spa’ – three treatment
are enhancing their spa offerings to         planners are negotiating early and late
cater to planners who are looking to         spa access for attendees, skin care           utilizing fitness centers and                    rooms that can be joined together for
incorporate wellness activities into their   demonstrations and aromatherapy              group classes such as Pilates.                    small groups seeking relaxation.
events.                                      workshops.                                                                                        For a comprehensive look at Fair-
  Spa Directors at Fairmont Hotels &           Regionally inspired treatments such           Outside of North America, the spa              mont’s meeting offerings, planners can
Resorts have said they have noticed          as the Rockies Rehydration and the           trend has rapidly caught on, with many            log on to or
groups coming back, as well as an            Maple Sugar Body Scrub have become           new hotels adding facilities that can             contact Global Event & Meeting Solu-
increase in attendees utilizing fitness       popular bookings that add a local            accommodate groups.                               tions, a dedicated resource for meeting
centers and group classes such as            touch to events.                                With the opening of the Willow Stream          planners available at meet@fairmont.
Pilates.                                       Massages may still be the favored          Spa at the legendary Fairmont Peace               com or 1-866-662-6060 from within
  While health and fitness breaks are         service at hotel spas, but the trend         Hotel in Shanghai, Fairmont Hotels &              North America, and 1-506-877-3162
still popular, many spas are branch-         is moving toward more unique offer-          Resorts’ signature spa brand will soon            internationally.
 You can’t make a call and expect travel plans for 30 people to just

Come out of the blue.
                                                    Actually, they show up by e-mail.

Group & Meeting Travel from American Airlines.

There is no easier way to arrange travel for 10 or more people going to the same destination. So let American
handle it. You save time and money and avoid the unexpected. For more information, call 1-800-221-2255
or visit Please use reference code GMTUSAE.
P a g e B8                                                                                      USAE                                                                                   APRIL 26, 2011

                                                                                  N E W S
                                                                                  N E W S
                                 Have It All At Hilton Americas-Houston
   Located in the heart of downtown Houston,      Hilton Americas-Houston is only minutes away         two Presidential and two Chairman Suites,
Hilton Americas-Houston, the city’s largest       from Bayou City Place entertainment district         the city’s largest hotel has something for
hotel, offers guests the unbeatable combi-        featuring the city’s performing arts venues.         everyone.
nation of best location in the city with easy     Also convenient to nearby clubs and night-               Two full service restaurants including
access to most any type of entertainment,         spots, the hotel offers a location that just can’t   Spencer’s for Steaks and Chops and the
plus unrivaled guest rooms, meeting spaces        be beat!                                             Café, plus Java Jive @ 1600 proudly brewing
and amenities.                                       Houston Pavilions, the city’s newest enter-       Starbucks coffee, the Lobby Bar and 24 hour
   Hilton Americas-Houston is only steps away     tainment, dining and shopping destination,           in-room dining provide guests with the ability
from the city’s major sports and entertainment    is located only a few blocks away and offers         to dine at their convenience with a wide variety
venues. Located just across the street from       visitors additional options for things to do,        of options and menu choices. Skyline Spa &
the hotel is Toyota Center, home of the Houston   including such venues as the House of Blues,         Health Club offers all of the amenities of a full
Rockets and Houston Aeros, plus concerts          Lucky Strike Lanes, and Books-A-Million, plus        service spa, health club, fitness center and
and various other events. Minute Maid Park,       many retail, dining and entertainment options.       heated indoor pool, located high above the
home of the Houston Astros, is only a scenic      Only a short light-rail ride away, the Museum        bustling city on the hotel’s 23rd and 24th floors,
walk away through Discovery Green, Hous-          District awaits visitors with a myriad of enter-     allowing guests the opportunity to work out
ton’s newest 12 acre entertainment park. Reli-    tainment options.                                    or relax during their stay while taking in the
ant Stadium, home of the Houston Texans, and         Less than 30 minutes drive from two major         beauty of the panoramic downtown Houston
Reliant Park are quickly and easily reached       airports, Hilton Americas-Houston’s con-             skyline.
from the hotel via MetroRail light rail.          venient location is rivaled only by the wide            For meetings, the Hilton Americas-Houston
   Directly connected to the George R. Brown      variety of amenities available to guests. With       offers unparalleled space, with 91,500 square               The ballroom at the Hilton Americas-Houston
Convention Center via two indoor sky-bridges,     1200 guest rooms including 36 suites, plus           feet of technologically advanced, state-of-the-
                                                                                                                                                                   art meeting space. The column-free 40,000
                                                                                                                                                                   square foot Grand Ballroom and 26,000
                                                                                                                                                                   square foot Ballroom of the Americas, plus 30
                                                                                                                                                                   versatile breakout meeting rooms, offer guests
                                                                                                                                                                   unlimited options for their meeting needs.
                                                                                                                                                                      Onsite self-parking is available in the adja-
                                                                                                                                                                   cent 1600 space multi-level garage structure,
                                                                                                                                                                   directly connected both to the hotel and to the
                                                                                                                                                                   convention center by indoor sky-bridges. As
                                                                                                                                                                   an added convenience, valet parking is also
                                                                                                                                                                      Hilton Americas-Houston’s ideal downtown
                                                                                                                                                                   location, combined with its status of largest ho-
                                                                                                                                                                   tel in Houston, make it the destination of choice
                                                                                                                                                                   for everyone, no matter what their needs.

                                                                                                                                                                   Continued from page 2
                                                                                                                                                                   meeting destination.”
                                                                                                                                                                      The Experient conference is helping
                                                                                                                                                                   make 2011 one of the region’s best con-
                                                             Exceptional meetings.                                                                                 vention years in recent history. Cincin-
                                                                                                                                                                   nati USA will host more than 150 conven-

                                                             Crafted for performance.                                                                              tions, including LULAC, the League of
                                                                                                                                                                   United Latin American Citizens National
                                                                                                                                                                   Convention, the International Shrine
                                                             Welcome your guests to a haven of productivity and comfort at the                                     convention, and the Elks. And in 2012,
                                                             new JW Marriott® Indianapolis. Now open in the heart of downtown,                                     Cincinnati will host the World Choir
                                                             the elegant environment inside this state-of-the-art convention center                                Games, the largest international event
                                                             ������������������������������������������������������������������������                              in the region’s history.
                                                                                                                                                                       About Experient
                                                             for the perfect meeting. 104,000 square feet of high-tech event space
                                                                                                                                                                      Experient is the source for integrated
                                                             designed to help your guests connect and stay focused. Green meeting                                  meeting and event services.
                                                             technology for a better world. 1,005 luxurious guest rooms and suites.                                   From concept to completion, the com-
                                                             And it’s all just steps away from Circle Centre Mall, world-class sports                              pany partners with clients around the
                                                             ����������������������                                                                                world to find the best location for events
                                                                                                                                                                   and to deliver exceptional experiences
                                                                                                                                                                   for attendees, exhibitors, sponsors and

                                                             Now Open                                                                                              internal stakeholders.
                                                                                                                                                                      Experient provides its world-class
                                                                                                                                                                   services to thousands of events each
                                                             For a complimentary VIP site visit,                                                                   year — events of all types and sizes,
                                                                                                                                                                   ranging from 25 to more than 100,000
                                                             call 317.822.8554 or visit
                                                                                                                                                                      About the Cincinnati USA
                                                                                                                                                                      Convention & Visitors Bureau
                                                                                                                                                                      The Cincinnati USA Convention &
                                                                                                                JW Marriott Indianapolis                           Visitors Bureau is an aggressive sales,
                                                                                                                             10 S West Street                      marketing and service organization
                                                                                                                  Indianapolis, Indiana 46204                      whose primary responsibility is to posi-
                                                                                                                          Phone 317.822.8554                       tively impact Hamilton County’s and the
                                                                                                                            Fax 317.972.6740                       City of Cincinnati’s economy through
                                                                                                                                                                   convention, trade show and visitor ex-
                                                                                                                                                                      The travel and tourism industry tradi-
                                                                                                                                                                   tionally has been a $3.4 billion industry
                                                                                                                                                                   in Cincinnati USA, employing 81,000
                                                                                                                                                                   people in a variety of fields and, his-
                                                                                                                                                                   torically, bringing fi ve million visitors
                                                                                                                                                                   to the region annually. To learn more
                                                                                                                     © 2011 Marriott International, Inc.
                                                                                                                                                                   about Cincinnati USA, visit CincyUSA.
      IMS Photo by Bret Kelley                                                                                                                                     com ( or call

  MHJI-062_USAE.indd 1                                                                                                                           3/28/11 1:04 PM
P a g e B10                                                              USAE                                                             APRIL 26, 2011

                                                                 N E W S
                                                                 N E W S
       New Indianapolis Racing Ahead Of The Competition
                                 City Has Become A First-Tier Destination For Meetings
   Indianapolis is racing ahead of its com-                                   now have 566,000 square feet of con-
petition with the recent completion of $3     For those attendees with kids   tiguous exhibit space (749,000 sf when
billion in new tourism related products.        attending the meeting, the    combined with the connected stadium)
   Meeting planners and convention at-                                        at their finger-tips.
tendees alike are experiencing a new
                                              world’s largest kid’s museum,      Also new, 4,717 hotel rooms now con-
Indianapolis.                                   the Children’s Museum of      nected via climate controlled skywalks—
   From an airport terminal to stadium with   Indianapolis, welcomes more     that’s more hotel rooms connected to a
183,000 square feet of exhibit space;                                         center than anywhere in the country.
from an expanded convention center to            than 1.3 million visitors       The newness of the destination con-
sizeable hotel growth—there is a true             annually, and has also      tinues outside of the boundaries of the
“newness” to this first-tier destination.                                      convention center, giving attendees nu-
Capping things off, in January, the $275
                                                recently welcomed a new       merous unique options for exploring the
million expansion of the Indiana Con-               exhibit, “National        city when the tradeshow floor closes.
vention Center opened, propelling the             Geographic: Treasures          The Indianapolis Museum of Art—one
facility from the 32nd to the 17th largest                                    of the top 10 public art museums in the
center in the country. Meeting planners               of the Earth.”          U.S.—has a new, permanent exhibit, “100
                                                                                                                        The new Indianapolis Convention Center

                                                                                                                        Acres,” where visitors can take hikes into
                                                                                                                        nature solo or meditation hikes guided
                                                                                                                        by docents.

                                                                                                                         From an airport terminal to
                                                                                                                        stadium with 183,000 square
                                                                                                                        feet of exhibit space; from an
                                                                                                                         expanded convention center
                                                                                                                           to sizeable hotel growth
                                                                                                                         —there is a true “newness”

       Is Print
                                                                                                                         to this first-tier destination.
                                                                                                                             Capping things off, in
                                                                                                                          January, the $275 million
                                                                                                                           expansion of the Indiana
                                                                                                                         Convention Center opened,
                                                                                                                          propelling the facility from

                                                                                                                         the 32nd to the 17th largest
                                                                                                                             center in the country.
                                                                                                                           Also, running through the month of
                                                                                                                        May, the Indianapolis Motor Speedway’s
                                                                                                                        Hall of Fame Museum will honor 100-
                                                                                                                        years of the Indy 500 (the first race was
                                                                                                                        held in 1911) by showcasing past cars
                                                                                                                        that have won this iconic race.
                                                                                                                           For those attendees with kids attend-
                                                                                                                        ing the meeting, the world’s largest kid’s
                                                                                                                        museum, the Children’s Museum of India-
                                                                                                                        napolis, welcomes more than 1.3 million
                                                                                                                        visitors annually, and has also recently
                                                                                                                        welcomed a new exhibit, “National Geo-
                                                                                                                        graphic: Treasures of the Earth.”
                                                                                                                           Visitors will be transported to an ar-
                                                                                                                        chaeological site for hands-on adven-
                                                                                                                        tures to piece together human history like
                                                                                                                        a real archaeologist.
                                                                                                                           Home to the Indianapolis Colts, and
                                                                                                                        host venue for the Super Bowl in 2012,
                                                                                                                        Lucas Oil Stadium now offers new tours
                                                                                                                        allowing visitors to step onto the field,
                                                                                                                        into the press box, and into the locker
                                                                                                                           Guided tours run nearly daily and only
                                                                                                                        costs $5.
                                                                                                                           Among many new dining options in
                                                                                                                        Indianapolis, one example is Recess,
                                                                                                                        where Chef Greg Hardesty “plays” in
                                                                                                                        the kitchen each day like he’s at recess,

       An Intriguing 15-Minute Webinar                                                                                  creating a menu that literally changes
                                                                                                                           He sources foods all grown within the
                                                                                                                        agriculturally rich soil of Indiana.

                   Save the Date: June 15, 2011                                                                            With expanded meeting space and a
                                                                                                                        wide array of new restaurants and attrac-
                                                                                                                        tions, the new Indianapolis continues to
                                                                                                                        move into the national arena as a first-tier
                                                                                                                        destination for business and leisure.
                                                                                                                           For more information, www.visitindy.
   San Diego

             Great space is like a blank canvas. It’s open to any idea you want to express. The floor plans reflect the
             essence of our hotel: an openness in every sense. With 165,000 square feet of flexible meeting space
             and 35 break out rooms, our bayfront setting offers just as many outdoor options as in. We give you
             every element to plan original, lasting experiences for any sized meeting, including 1190 oversized
             guest rooms and 30 suites, all with spectacular bay and city views. Come immerse yourself in our
             San Diego coastal lifestyle.

                                                                                1 Park Blvd.
                                                                        San Diego, CA 92101
                                                                          Sales: 619.270.2600

P a g e B12                                                                                                                        USAE                                                                                                                                                                                                                                                                                                                                                                           APRIL 26, 2011

                                                                                        N E W S
                                                                                        N E W S
    Pennsylvania Convention Center
   Expansion - The Philadelphia Story
            You Can’t Miss
   Holding a meeting, convention or                   major conventions simultaneously. Other
tradeshow at the Pennsylvania Conven-                 notable features include:
tion Center means investing in an expe-                 •528,000 square-feet of contiguous
rience, not just a space. With the world              exhibit space.
premiere of our newly-expanded center,                  •Two ballrooms, including the new
the space now has even more to offer.                 55,400 square-foot Terrance Ballroom,
Come see what makes Pennsylvania                      the largest in the Northeast Corridor.
Convention Center Expansion The Phila-                  •A 23,400 square-foot pre-function
delphia Story You Can’t Miss!                         space with an amazing view.
   An architectural gem set in the heart                •79 flexible meeting rooms.
of Center City Philadelphia, the conven-                High-tech capabilities and an award-
tion center boasts more than 1 million                winning staff make doing business here
square-feet of saleable space and the                 easy and affordable. Before your meet-                                                                       The Philadelphia Convention Center offers small details in a large space, including hotel-like ameni-
ability to host larger tradeshows or two              ing, the sales and services teams at                                                                         ties, networking areas and city views.

                                                                                                                                                                        the Philadelphia Convention & Visitors
                                                                                                                                                                        Bureau provide attendance building
                                                                                                                                                                        and event promotion tools, multimedia

  ����������������������                                                                                                                                                resources, welcome programs and city
                                                                                                                                                                        logistics expertise. Once your attendees
                                                                                                                                                                        are here, they can rely on technical sup-
                                                                                                                                                                        port, Wi-Fi connectivity, digital signage

  ��������������������������������                                                                                                                                      and smart rooms inside the convention
                                                                                                                                                                        center to make any meeting or tradeshow
                                                                                                                                                                        interactive and user-friendly.
  ����������������������������������                                                                                                                                           What also sets the Pennsylvania Con-
                                                                                                                                                                        vention Center apart from other facilities

  Subscribe                                                                                                                                                                                                                                                       SAE
                                                                                                                                                                        are the small details in our large space.
                                                                                                                                                                        Inside, attendees are treated to hotel-
                                                                                                                                                                        like amenities and plenty of places to
                                                                                                          Y                                                                                                                                                                                                                                         ���
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                                                                                                                                                                        tendees are just steps from world-class
                                                                                                                                                                        dining, museums, tax-free shopping,
  Name: _____________________________             ___My check is enclosed or charge my                                                                                  and lush parks. And, connected to the
                                                                                                                                                                        convention center is Reading Terminal
                                                  MC ___ Visa ____Amex ____                                                                                             Market, the perfect place for a quick
  Title: _______________________________                                                                                                                                lunch break and true Philadelphia flavor.
                                                  Account #__________________________
                                                                                                                                                                        The nation’s oldest continuously working
  Company: __________________________             __________________________________                                                                                    farmers market offers famous Philadel-
                                                                                                                                                                        phia cheesesteaks, Amish baked goods
                                                  Expire Date: ____________________                                                                                     and global fare.
  Address: ___________________________
                                                                                                                                                                               Set in a city like Philadelphia, it’s easy
                                                  Signature:____________________________                                                                                to make lasting memories during your
  ___________________________________                                                                                                                                   meeting, convention or tradeshow.
                                                         Or go to:                                                                                    Our diverse, multicultural heritage,
  City/State Zip: _______________________                   USAEstore/USAEeStore.htm
                                                                                                                                                                        historic landmarks, vibrant dining scene
                                                                                                                                                                        and unique neighborhoods make Phila-
                                                                                                                                                                        delphia a premier meeting location.
  Phone: _____________________________            __ 1 year: $150 __2 years: $235                                                                                              Visit soon and create your own Phila-
                                                                                                                                                                        delphia Story!
  E-Mail: _____________________________           __ 3 years: $325                                                                                                             To learn more about the Pennsylvania
                                                                                                                                                                        Convention Center, visit Philadelphi-
APRIL 26, 2011                                                                           USAE                                                                                        Page B13

                                                                             N E W S
                                                                             N E W S
          Milwaukee - Second-Tier City
              With First-Tier Flair
   Savvy meeting planners looking for          first-tier attractions at second-tier prices.
creative ways to stretch their budget have     Attractions you won’t find anywhere else
discovered Milwaukee - a top second-tier       offer show-stopping special event and
destination with a first-tier attitude, where   meeting space in Milwaukee.
successful and memorable meetings
happen.                                         The RiverWalk connects Old
   Milwaukee’s Frontier Airlines Center          World Third Street with its
looked to meeting planners to aid in
the original design of this stylish and            German heritage to the
functional convention center, featuring           exclusive boutiques, art
189,000 square feet of exhibit space.
Milwaukee’s one-stop-shop convention
                                                galleries and nightlife of the
campus – the Frontier Airlines Center, Mil-       city’s SoHo district, the
waukee Theatre and U.S. Cellular Arena          Historic Third Ward. Adding
– is just a skywalk away from recently
upgraded flagship hotels, Hilton Mil-
                                                    to the 2010 rankings,
waukee and Hyatt Regency Milwaukee.              Frommer’s listed the Third                    Intimate or grand. Laid back or lavish. Whatever your vision is for your corporate or social event,
                                                                                               the skilled Potawatomi Bingo and Casino event planning staff are poised to help ensure the finest
Of the 16,000 hotel rooms in the Greater         Ward’s Milwaukee Public                       possible experience for you and your guests.
Milwaukee area, 3,000 are within walking
distance of James Beard-recognized              Market as one of “America’s                    Bingo Casino’s 9,000 sq. ft. Woodland              Ward’s Milwaukee Public Market as one
restaurants, nightlife and professional            Best Public Markets.”                       Dreams ballroom on a long list of op-              of “America’s Best Public Markets.”
sports.                                                                                        tions.                                                Attendees can relax along with their
   Milwaukee-bound travelers are also                                                             Milwaukee ranks high on top ten lists of        hosts in Milwaukee, named second on
seeing more options than ever before.            Delegates will thrill to the roar of motor-   unique attractions for attendees to enjoy,         the Forbes 2010 list of “America’s Most
The only U.S. airport ranked among the         cycles at the Harley-Davidson Museum,           and many of these are within walking dis-          Relaxed Cities” and have fun at the Lake-
top 30 fastest growing airports in the         where indoor and outdoor spaces ac-             tance of the convention complex. Dotted            front Brewery tour, ranked fourth on Trip
world in 2010, General Mitchell Interna-       commodate groups of up to 5,000.                with restaurants and brewpubs, the city’s          Advisor’s “Best Brewery Tours.”
tional Airport now also boasts some of           Ranked first on a “Top Ten Sexiest            charming RiverWalk was ranked third on                The world’s largest music festival, the
the lowest airfares of any major city in the   Buildings” list, the lakefront Milwaukee        Travel & Leisure’s “Top Ten Coolest River          11-day Summerfest, is an invitation to
country. With 56 markets served nonstop        Art Museum with its spectacular, soar-          Walks” in 2010.”                                   party at the 75-acre lakefront Henry W.
and only eight miles from downtown,            ing atrium and kinetic “wings” makes an            The RiverWalk connects Old World                Maier Festival Park, where the line-up of
Milwaukee’s Mitchell International is an       inspirational reception venue.                  Third Street with its German heritage              ethnic festivals runs all summer long.
easy choice for planners looking for ease         Neighboring Discovery World, featur-         to the exclusive boutiques, art galleries             Milwaukee knows how to mix business
and affordability.                             ing the Pilot House with its breathtaking       and nightlife of the city’s SoHo district,         and pleasure with affordability and ac-
   Once here, this jewel of the Great          360-degree view of the city’s splendid          the Historic Third Ward. Adding to the             cessibility, making it an easy choice for
Lakes is a perfect meeting destination for     shoreline, joins the elegant Potawatomi         2010 rankings, Frommer’s listed the Third          your successful meetings.

                                                                                                                         ADAM’S MARK BUFFALO

          new or renovated hotel rooms surrounding the renovated
                            BUFFALO NIAGARA
                           CONVENTION CENTER
                         There has never been a better time
                  to plan a convention in Buffalo, NY. Let us help.

                              CALL 888.228.3369 OR GO TO
                      WWW.VISITBUFFALONIAGARA.COM                                                                                                        HYATT REGENCY BUFFALO
P a g e B14                                                                           USAE                                                                  APRIL 26, 2011

                                                                          N E W S
                                                                          N E W S
Technology                                         Amtrak is responding to customer
                                                 requests to be notified directly of major
                                                                                            severe weather, police activity, and track
                                                                                            or other infrastructure matters.
                                                                                                                                           Train status information will continue to
                                                                                                                                           be available through the tools on both the
Continued from page B1                           Northeast Corridor service disruptions        Followers of @AmtrakNEC on Twitter          standard and mobile versions of Amtrak.
                                                 using Twitter and a new @AmtrakNEC         will then be notified when the corridor is      com, calls to 800-USA-RAIL and on infor-
Bargain shoppers will find more than 50
                                                 handle in a pilot program.                 significantly disrupted for Acela Express       mation display systems at stations.
discount offerings, including “Two-for-One”
                                                                                            and Northeast Regional and other Amtrak          Amtrak will continue to engage our Twit-
admission deals. Hundreds of event list-            Amtrak will continue to                 trains between Washington, D.C., and           ter followers using its @Amtrak primary
ings include art exhibits, festivals, sporting
events and theater performances and can          engage our Twitter followers               Boston, Keystone Service trains between        account, on Facebook and through other
                                                                                            Harrisburg, Pa., and New York City, via        means.
be searched by category or by date.               using its @Amtrak primary                 Philadelphia and Shuttle trains between          Amtrak will review the number of follow-
   The application can be accessed at:
   • For iPhones and iPads at: Visit Denver
                                                  account, on Facebook and                  Springfield, Mass., and New Haven, Conn.        ers and the re-tweets of these messages
                                                     through other means.                   Notifications of disruptions that affect a      to determine if the pilot program should
iTunes page
                                                                                            single Amtrak train will continue to be        be modified, made permanent and/or
   • For Android application: visit the An-
                                                                                            made aboard that train -- and at stations      expanded to additional corridors.
droid Marketplace on your Android device
                                                   Twitter users who choose to follow       -- and will not result in a tweet.               A similar service is already provided
and search for “Denver”
                                                 @AmtrakNEC will be notified of major           There will be a link to these tweets from   to Amtrak corridor passengers in Cali-
   • For mobile website: go to http://www.
                                                 service disruptions resulting in extreme and they will be relayed to         fornia. on any mobile web
                                                 delays or stoppage of all rail traffic,    the news media along with the more de-
                                                 whether the issue is the result of com-    tailed Amtrak Service Alerts already being        Monster Media and Smart City Net-
                                                 muter, freight or Amtrak rail equipment,   produced and posted on             works developed a unique mobile lounge
                                                                                                                                           for the annual Healthcare Information and
                                                                                                                                           Management Systems Society (HIMSS)
                                                                                                                                           tradeshow at the Orange County Conven-
                                                                                                                                           tion Center (OCCC), Feb. 20-24.

                                                                                                                                             In addition, three Monster
                                                                                                                                           iPOPs, interactive kiosks that
                                                                                                                                             detect presence and body
                                                                                                                                            motion while incorporating
                                                                                                                                             video and 3-D capabilities,
                                                                                                                                            promoted the HIMSS mobile
                                                                                                                                             website. These interactive
                                                                                                                                             displays also featured live
                                                                                                                                            digital QR codes that users
                                                                                                                                                could scan with their
                                                                                                                                            smartphones, sending them
                                                                                                                                           directly to the HIMSS mobile
                                                                                                                                            website. The combination of
                                                                                                                                                Smart City Networks’
                                                                                                                                                high-speed wired and
                                                                                                                                            wireless networks, Monster
                                                                                                                                              Media’s advanced digital
                                                                                                                                              signage systems and the
                                                                                                                                           OCCC’s flexible infrastructure
                                                                                                                                             offered attendees new and
                                                                                                                                               innovative ways to stay
                                                                                                                                               connected at the show.

                                                                                                                                              To present HIMSS with this lounge, Mon-
                                                                                                                                           ster Media, a digital out-of-home advertis-
                                                                                                                                           ing company, and Smart City Networks, a
                                                                                                                                           provider of event technology, created six
                                                                                                                                           Monster Mobile Hot Spot Lounges within
                                                                                                                                           the event space, where attendees took
                                                                                                                                           advantage of free Wi-Fi and new Monster
                                                                                                                                           Charging Stations.
                                                                                                                                              In addition, three Monster iPOPs, inter-
                                                                                                                                           active kiosks that detect presence and
                                                                                                                                           body motion while incorporating video
                                                                                                                                           and 3-D capabilities, promoted the HIMSS
                                                                                                                                           mobile website. These interactive displays
                                                                                                                                           also featured live digital QR codes that
                                                                                                                                           users could scan with their smartphones,
                                                                                                                                           sending them directly to the HIMSS mobile
                                                                                                                                              The combination of Smart City Net-
                                                                                                                                           works’ high-speed wired and wireless
                                                                                                                                           networks, Monster Media’s advanced
                                                                                                                                           digital signage systems and the OCCC’s
                                                                                                                                           flexible infrastructure offered attendees
                                                                                                                                           new and innovative ways to stay con-
                                                                                                                                           nected at the show.
                                                                                                                                              “The Smart City team was a great ad-
                                                                                                                                           vocate for HIMSS to improve our attendee
                                                                                                                                           experience through new technology solu-
                                                                                                                                           tions such as ReCharge Lounges and
                                                                                                                                           Interactive Signage,” said Karen Malone,
                                                                                                                                           Vice President of Meeting Services,
P a g e B16                                                                              USAE                                                                          APRIL 26, 2011

                                                                             N E W S
                                                                             N E W S
                                               LA INC. The Los Angeles CVB… PLAZA13             The Multisoft Group… 3075                         ment / SierraBay… 6001
                                               Langham Hotels International… 2046               M y r t l e B e a c h A re a C V B … 5 0 0 6      Preferred Hotel Group/His-
Continued from page 14 A                       Lansdowne Resort…                       1119     The Naples Beach Hotel & Golf Club… 6018          toric Hotels of America… 4011
                                               L a s Ve g a s C o n v e n t i o n & V i s i -   Nashville                 CVB…           2005     P R G …                             3 0 6 0
                                               tors Authority…             4124 & 4125          Nashville Convention Center… 2057                 Professional Convention Man-
Hyatt Regency Monterey … 4061                  L a s Ve g a s H i l t o n …            4147                                                       agement Association… 4078
                                                                                                The National Conference Center…4105
Hyatt Regency New Brunswick… 4053              L a s Ve g a s M e e t i n g s b y C a e -                                                         P r o j e c t i o n            P r e s e n t a -
                                                                                                National Press Club… 6079
Hyatt Regency New Orleans…4067                 sars Entertainment…                     4143                                                       t i o n Te c h n o l o g y … 2 0 9 6
                                                                                                N e t h e r l a n d s B o a r d o f To u r -
Hyatt Regency O’Hare…4073                      L E G A C Y           S u s t a i n a b i l -                                                      Providence Warwick CVB… 4032
                                                                                                ism & Conventions… 6058
Hyatt Regency Orange County… 4074              ity Management…                         5009                                                       PSAV Presentation Services… 3063
                                                                                                VISIT NEW ORLEANS… 5065
Hyatt Regency San Francisco… 4060              Lexington CVB…                         2044                                                        Puerto Rico Convention Bureau… PLAZA8
                                                                                                New Orleans CVB… 5066
Hyatt Regency Santa Clara… 4069                The Life is good Company… 2132                                                                     Quail Hollow Resort…1020
                                                                                                New Orleans Marriott… 5072
Hyatt Regency Savannah… 4071                   Little Rock CVB…                       3072                                                        Greater Raleigh CVB… 2017
                                                                                                N e w Yo r k M a r r i o t t M a r-
Hyatt Regency Scottsdale… 4059                 L M G            I n c . …            1 0 3 0                                                      Ravella at Lake Las Vegas… 4122
                                                                                                quis Times Square… 1081
Hyatt Regency St. Louis at The Arch… 4055      The Lodge at Torrey Pines & Cata-                                                                  Red Rock Resort, Spa & Casino… 4139
                                                                                                New Yorker Ramada Plaza Hotel… 4018
Hyatt          Regency             Ta m a -    maran Resort Hotel and Spa… 3057                                                                   Rehabilitation Opportunities Inc… 4100
                                                                                                Visit Newpor t Beach Inc.… 2109
ya Resort & Spa…                      4057     Loews Hotels …                         1099                                                        Renaissance and Residence Inn
                                                                                                Newport, RI CVB… 4030
Hyatt Regency Washing-                         L o n g B e a c h A re a C V B … 5 1 2 9                                                           Arlington Capital View… 1075
                                                                                                N e w s e u m …                       5 0 6 7
ton on Capitol Hill… 4067                      Louisville CVB…                        1000                                                        Renaissance Nashville…1079
                                                                                                N i a g a r a F a l l s To u r i s m … 5 0 5 0
Hyatts of Boston…                     4062     Luxe Hotel Sunset Boulevard… 6094                                                                  Renaissance                     Vinoy         Re-
                                                                                                Noble House Hotels & Resorts… 2094
Hyatts of San Antonio… 4052                    Madison Avenue Signs… 4118                                                                         sort & Golf Cub… 1080
                                                                                                N o r f o l k            C V B …        6 1 1 0
The Hyland Group…                     6029     M a n c h e s t e r                G r a n d                                                       Renaissance Washington DC Hotel… 1074
                                                                                                Northern Kentucky CVB… 3028
IHG InterContinental Hotels                    Hyatt San Diego… 4051                                                                              R e n o Ta h o e U S A … 1 0 0 9
                                                                                                Novick Group Inc… 3111
G ro u p … 1 1 2 7 & 1 1 3 7 & 1 1 3 6         Mandarin Oriental Hotel Group… 4121                                                                Revel Atlantic City… 6099
                                                                                                Nugget Resort Hotel Casino… 3131
I n d i a n a p o l i s C VA …        3130     M a p Yo u r S h o w … 6 0 9 2                                                                     Richmond Metro CVB… 6117
                                                                                                N Y C & C o m p a n y … PAV I L I O N 5
InterContinental Chicago… 1126                 Marco Island Marriott Beach Re-                                                                    Riviera Hotel and Casino… 4141
                                                                                                Visit            Oakland…                3011
Intercontinental Chicago O’Hare…1132           sort, Golf Club & Spa… 1076                                                                        RockResorts / Vail Resorts… 2077
                                                                                                Ocean Edge Resort & Golf
InterContinental Houston… 1134                 M a r k e t A r t …                  3 0 7 7                                                       Ronald Reagan Building & In-
                                                                                                Club on Cape Cod… 4036
InterContinental                      Kan-     Marriott & Renaissance Carib-                                                                      t e r n a t i o n a l Tr a d e C e n t e r … 5 0 4 2
                                                                                                Ocean               Properties             Ho-
sas City at the Plaza… 1132                    bean & Mexico Resorts… 1080                                                                        Rosen Hotels & Resorts… 2033
                                                                                                tels and Resorts… 4021
InterContinental Mark Hopkins… 1128            Marriott & Renaissance Ho-                                                                         Royce Carlton Inc… 3038
                                                                                                Ocean Reef Club… 1104
InterContinental Miami… 1126                   tels of Boston…                        1081                                                        Sacramento CVB… 3015
                                                                                                O’Keefe Communications Inc… 4081
Intercontinental Montreal… 1130                Marriott & Renaissance Ho-                                                                         Visit Saint Paul… 2125
                                                                                                Oklahoma City CVB… 3083
InterContinental New Orleans…1130              tels of New Orleans…                    1070                                                       Salt Lake CVB Eastern Region… 6128
                                                                                                O m a h a               C V B …         3 1 1 3
InterContinental Times Square… 1128            Marriott Global Sales Mid-                                                                         San Antonio CVB… 5018
                                                                                                Omni Hotels & Resorts… PLAZA3
International Association of Exhibi-           Atlantic Region…                        1075                                                       San Antonio Marriott Riv-
                                                                                                O m n i p r e s s …                    4 1 1 2
tions & Events - DC Chapter… 4123              M a r r i o t t Wa rd m a n P a r k … 1 0 7 3                                                      ercenter/Riverwalk… 1068
                                                                                                o n P e a k …                        2 1 3 1
International Limousine Service… 3103          T h e M a y f l o w e r, A R e n a i s -                                                           San Diego CVB… PLAZA5
                                                                                                Visit Orlando… PLAZA4
I r v i n g          C V B …        5 0 1 7    sance             Hotel…               1074                                                        San Diego Metro Market… 7033
                                                                                                Orlando World Center Marriott… 1060
J. Spargo & Associates… PLAZA10                Meeting Professionals International                                                                S a n F r a n c i s c o M a r r i o t t / M a r-
                                                                                                OTO Hospitality Management… 3059
Visit Jacksonville… 1040                       - Potomac Chapter (PMPI)… 6003                                                                     riott           Hotels         SF…          1064
                                                                                                Ottawa                To u r i s m …     5052
The         Jefferson…               5040      Meetings & Conventions Calgary… 5063                                                               San Francisco Travel Association… 3001
                                                                                                Palm Beach County CVB… 3030
Joie de Vivre Hotels… 3003                     Meetings and Exhibitions Hong Kong,                                                                Te a m            San        Jose…          3009
                                                                                                The Palm Restaurant Group… 4022
JW Deser t Springs Mar-                        Hong Kong tourism Board… 3006                                                                      San            Mateo          County/Sili-
                                                                                                Palm Springs Desert Resorts CVA… 2019
riott Resort & Spa… 1066                       M e e t i n g s N e t …               4 0 9 0                                                      con Valley CVB… 3013
                                                                                                The Palmer House Hilton… 5111
JW Marriott Desert Ridge                       Memphis                CVB…            2009                                                        Sanibel Harbour Marri-
                                                                                                Park Hyatt Aviara Resor t… 4054
Resort          &      Spa…           1066     MENUS Catering… 6079b                                                                              ott Resort & Spa… 1076
                                                                                                The Park Vista- a Doubletree Hotel… 5010
JW Marriott Indianapolis… 1070                 M e x i c o To u r i s m B o a r d … 3 0 4 3                                                       Santa                Fe      CVB…           3008
                                                                                                Pasadena                   CVB…          3033
JW Marriott San Antonio Hill Coun-             MGM Grand at Foxwoods… 4042                                                                        Visit             Savannah…                 3094
                                                                                                pc/nametag, Inc.… 6000
try Resort and Spa…                    1068    MGM Resorts International… 1109 & 4135                                                             Scottsdale                    CVB…          3122
                                                                                                The Peabody Orlando… 2041
J W M a r r i o t t S t a r r P a s s M a r-   Greater Miami CVB… 2092                                                                            Sea Palms Resort… 5081
                                                                                                Peach New Media… 4115
riott Resort & Spa-Tucson… 1064                Millenium Hilton… 5101                                                                             Seaport Hotel and Seaport World
                                                                                                Peppermill Resort Spa Reno… 6024
JW Marriott Washington, DC… 1072               Millennium Hotels & Resorts… 3091                                                                  Tr a d e C e n t e r B o s t o n … 1 1 1 5
                                                                                                P h i l a d e l p h i a C V B … PAV I L I O N 3
Kansas              City      Conven-          MILO/The               Golfe…          6009                                                        SEAT Planners Incorporated… 3055
                                                                                                Philadelphia Marriott… 1083
tion & Visitors Assn…                  3076    VISIT Milwaukee… 4087                                                                              Seven Springs Mountain Resort… 4097
                                                                                                Greater Phoenix CVB… 1006
Kauai Beach Resort…                    4023    M i m e o . c o m …                  2 0 5 9                                                       Shepard Exposition Services… 3031
                                                                                                Playback                  Now…           3125
Keystone Resort & Con-                         Meet Minneapolis… 2008                                                                             Sheraton Atlanta Hotel… 7031
                                                                                                PMSI-Professional Market-
ference Center…                       1056     Molique Event Specialists… 2064                                                                    Sheraton Chicago Hotel & Towers… 7028
                                                                                                ing Services Inc… 2072
Kimpton Hotels & Restaurants… 3018             Montage Hotels & Resorts… 6025                                                                     Sheraton Dallas Hotel… 7023
                                                                                                Tr a v e l         Portland…             4091
K L E E R T E C H …                  2 0 9 5   Monterey County CVB… 3017                        Greater Portland Maine CVB… 4040                  Sheraton Denver Downtown Hotel… 7023
KRM Information Services, Inc.… 4082           Montreal CVB… PLAZA6                             Positively Cleveland… 5038
KSL Resor ts Collection…               1108    M u l t i A d …                     2 0 7 4      Precis Abstract Manage-                                                   Please turn to page 16

                                                                     Springtime Floor Map
                                                                     83% of meeting
                                                                     professionals agree
                                                                     that attendance is
                                                                     better in Orlando.*

And over the next three years, more meeting
professionals intend to hold meetings in Orlando                                                     Increase Attendance
                                                                                                     at your Next Meeting
than in any other destination in North America.**

Inspiration soars when attendance is high. Plan to meet in Orlando and give   Use your smart phone to scan this “tag” to see our
                                                                              attendance building video. Not sure if your phone has
your attendees the creative environment they’ve been waiting for. New         Microsoft Tag Reader? Go to or
four-star properties. Innovative meeting spaces. A thriving and always        download the reader from your phone’s app store.

evolving cultural and entertainment scene. And an exciting mix of fine
dining options.

We can even help you build attendance with our innovative social media
programs, free delegate websites, international contacts, multi-language
materials and more.

Discover all that’s new in Orlando. Contact your Visit Orlando
Destination Specialist at 800-362-4424, or visit

*According to 551 meeting professionals surveyed by Visit Orlando.
**According to the METROPOLL XIII survey.                                          
P a g e B18                                                                                USAE                                                                       APRIL 26, 2011

                                                                             N E W S
                                                                             N E W S
                                                 Starwood Convention Collection… 7026            Tu c s o n         C V B …      4 1 0 8            tel, Casino & Spa… 7027
                                                 Starwood Hotels & Resorts Waikiki… 7035         Universal Orlando, Meet-                           The Westin Diplomat Resort & Spa… 7040
                                                 Starwood Hotels & Resorts                       ings         &   Events…         2037              The Westin Galleria & Wes-
Continued from page 14
                                                 Worldwide, Inc.… PLAZA11                        U S A          H o s t s …     3 0 3 7             tin Oaks Houston… 7041
                                                 Starwood San Francisco… 3005                    Valley Forge CVB… 3054                             The Westin Georgetown,
Sheraton Keauhou Bay Re-                         Stellato Meeting Solutions, LLC… 6047           Vancouver             CVB…       5056              Washington, D.C.… 7029
s o r t        &      S p a …         4 0 2 3    Streampoint Solutions… 2093                     The Venetian & The Palazzo Re-                     The Westin Kierland Resort & Spa… 7040
Sheraton Myrtle Beach Con-                       Successful Meetings… 1029                       sort Hotel Casinos… 4131                           The Westin La Cantera Resort… 7037
vention Center Hotel… 7038                       Summit            Group…             3042       Vermont Convention Bureau… 4038                    The Westin Mission Hills
Sheraton New Orleans Hotel… 7031                 The Sutton Place Hotel… 1063                    Viceroy           Hotel…        1117               Resort        &     Spa…        7037
Sheraton New York Hotel & Towers… 7025           Syracuse              CVB…           6039       Virginia Beach CVB… 6116                           The      Westin         New       Or-
S h e r a t o n P r e m i e r e a t Ty -         T. M . I . ( Tr a d e s h o w M u l -           V i r g i n i a To u r i s m … 6 1 1 1             leans Canal Place… 7027
s o n s          C o r n e r …        7 0 4 1    timedia             Inc.)…           2082       VisitPittsburgh…                 4093              The Westin San Francis-
Sheraton Sand Key Re-                            Tampa Bay & Company /DC Office… 2031             VisitRochester…                 5005               co Market Street… 7039
sort, Clearwater Beach… 7038                     Ta m p a        Marriott           Water-       W Hotels of New Orleans… 7036                      The      Westin        St.     Fran-
Showcare Event Solutions… 3112                   side Hotel & Marina… 1062                       W Washington D.C.…                7036             cis, San Francisco… 7039
S i g n a t u r e          D e s t i n a -       Think Green Promos… 3016                        Waikiki           Beach       Marri-               Wolfgang Puck Catering… 5069
tion Management… 5070                            T i d e s          I n n …          6 1 1 4     ott Resort & Spa…                1062              The Woodlands Resor t & Con-
S m a r t S o u rc e - C o m p u t e r & A u -   To u r i s m To r o n t o … 5 0 4 7             The Waikiki EDITION… 4024                          ference         Center…         3021
dio Visual Rentals… 2042                         To r o n t o M e t r o M a r k e t … 7 0 2 1    Walt Disney World Swan & Dolphin… 7025             WORLDHOTELS…                    1045
S n o w m a s s To u r i s m … 1 0 6 1           To w n a n d C o u n t r y R e s o r t &        Washington Hilton…                5086             Wyndham Hotel Group… PLAZA15
Sonesta Collection - Ho-                         Convention Center… 3053                         W a s h i n g t o n          M a r r i -           Wyndham Jade Convention Hous-
tels Resorts Cruises… 4004                       Tr a n s p o r t a t i o n M a n a g e -        ott Marquis Hotel…                1072             ing and Registration… 2055
Sonoma County Tourism Bureau… 3019               ment          Services…              3032       Meet in Washington State… PAVILION1                Wyndham Virginia Crossings… 5012
St.       Louis         CVC…           2001      Tr a v e l P l a n n e r s I n c … 3 1 0 9      Westchester County Tourism… 3124                   Wynn       l    Encore…         4130
St.        Petersburg/Clear-                     T r a v m a r k …                  4 0 8 0      Westfields Marriott Wash-                          Yosemite Tourism Bureau… 3058
water Area CVB… 2025                             Tr i p B u i l d e r, I n c . … 4 0 7 9         ington           Dulles…        1077
The St. Regis Monarch Beach… 7035                Tr o p i c a n a L a s V e g a s … 4 1 2 9      The Westin Casuarina Ho-

                     Overseas Arrivals Are
                      Booming In Boston
                        International Activity Off The Charts

   The Greater Boston Convention                   The GBCVB’s overall international
& Visitors Bureau, this month, is                campaign initiative revolves around
launching the most comprehensive                 partnerships that have been devel-
international marketing campaign                 oped with the Cambridge Office for
in its history with its partners, the            Tourism, Boston & Cambridge hotel
Massachusetts Port Authority, Cam-               members, and the Massachusetts                  A plane takes off from Boston’s Logan Airport.
bridge Office for Tourism, Boston and            Port Authority. Campaign elements
Cambridge hotels and other GBCVB                 include attendance at international               “We’re seeing visitors from our                  numbers increase exponentially and
members.                                         tradeshows, such as IMEX, IMEX                  key overseas markets start to travel               we’re poised to capture and increase
   The GBCVB’s integrated interna-               America, AIBTM, EIBTM and Pow                   again,” said Patrick B. Moscaritolo,               our share of this lucrative market.”
tional marketing program will help to            Wow, as well as sales missions with             President & CEO of the Greater Bos-                  New international air service into
drive meetings and leisure business              GBCVB members, educational trips                ton Convention & Visitors Bureau.                  Boston’s Logan International Airport
from key target markets across Eu-               and dedicated staff to head up the              “With new air service to Boston from               through September, 2011 will repre-
rope to Boston and Cambridge.                    overall sales & marketing effort.               E u ro p e , w e e x p e c t t o s e e t h e s e                     Please turn to page B 22

        There’s more than you could ever imagine in Cincinnati USA. More to see, more to        It’s all located within steps of the newly expanded and renovated Duke Energy Center, which
        do, and more than meets the eye. From the first glimpse of our impressive               boasts one of the largest and most impressive ballrooms in the Midwest at 40,000 square feet.
        skyline, you’ll be blown away by our sweeping views and unique experiences.             The convention center is flanked by $2 billion in new infrastructure, including the brand new
        Enjoy exemplary shopping, like Tiffany & Co. and Saks Fifth Avenue…Macy’s and           Fountain Square entertainment district. Nearly 3,000 hotel rooms lie within three blocks. Within
        IKEA. World-class dining, from sophisticated seafood to Brazilian steaks to our         minutes of downtown, you’ll find thousands of more rooms. And Cincinnati USA is more accessible
        unique 3-Way chili. Great clubs. Awesome music. And late-night salsa dancing.           than any other regional city with with nearly 200 daily flights to 70 non-stop destinations.
APRIL 26, 2011                                                                   USAE                                                                                              Page B19

                                                                      N E W S
                                                                      N E W S
In Pittsburgh, The Planner Rules. Period.
               Learn All You Need To Know For Planning
          Your Upcoming Meeting Or Convention In Pittsburgh
  In Pittsburgh, the planner rules!         one of the most beautiful convention
                                            centers in the world. The high-tech,
  1.Make the city easy to get to.           LEED-certified center features walls
  It’s easy to get to Pittsburgh. Located   of windows, filling 236,900 square
halfway between New York City and           feet of column-free space with bril-
Chicago, Pittsburgh is a short flight or    liant sunlight. Meeting planners love
a day’s drive for more than 70 percent      the 31,000-square-foot ballroom, 53
of the U.S. population.                     meeting rooms with two 250-seat
  More than 20 airlines fly into Pitts-     auditoriums and 37 loading docks.
burgh International Airport, named          Outside, you’ll find an expansive
“Best U.S. Airport” by Conde Nast           40,000-square-feet terrace and 60,000
Traveler. And, once you’re here, you’ll     square feet of pre-function space that
be happy to know that Pittsburgh is         opens to dazzling river views and
consistently ranked as one of the saf-      cityscapes.
est cities in the United States, too!
                                               3.Give the planner a great room.
Whether it’s fine dining atop                  From the sublime to the simple, and
                                                                                       Pittsburgh offers itself as a legendary sports town with an array of cultural happenings.

 Mt. Washington or dining al                from the grand to the family-oriented,
                                                                                              For your meetings,
                                                                                                                                           venues and cutting-edge art galleries.
                                            you’ll find a wide variety of conve-                                                           Sports lovers can choose between
     fresco at many of the                  niently located accommodations.             Pittsburgh’s green-certified                       three professional sports offerings
restaurants that ring historic              Pittsburgh welcomes visitors with more
                                                                                              David L. Lawrence                            – Pittsburgh Pirates, Pittsburgh Pen-
                                            than 22,000 guest rooms, ranging                                                               guins and Pittsburgh Steelers – or opt
Market Square, you’ll be able               from luxury hotels to the economy-               Convention Center is                          for hands-on fun, like river kayaking or
      to satisfy all of your                minded.                                      considered one of the most                        biking along the 22 miles of riverfront
 attendees’ taste buds. And,                                                            beautiful convention centers
                                              4.Show the planner the per fect
  it’s fresh and local at the               venue.                                      in the world. The high-tech,                          6. Stir up fine food for the planner.
       David L. Lawrence                      From elegant marble halls to grand
                                                                                            LEED-certified center                             Whether it’s fine dining atop Mt.
                                            ballrooms and from award-winning                                                               Washington or dining al fresco at many
  Convention Center, where                  ballparks to a modern aquarium, Pitts-       features walls of windows,                        of the restaurants that ring historic Mar-
  vegetables and herbs are                  burgh has plenty of unique venues          filling 236,900 square feet of                      ket Square, you’ll be able to satisfy all
          grown on its                      that are perfect for your meeting. You
                                                                                           column-free space with
                                                                                                                                           of your attendees’ taste buds.
                                            can set any mood in our beautiful and                                                             And, it’s fresh and local at the David
   rooftop terrace, and the                 intimate private dining rooms, funky art      brilliant sunlight. Meeting                      L. Lawrence Convention Center, where
 emphasis is on “Buy Fresh,                 galleries and amazing outdoor spaces
                                                                                               planners love the                           vegetables and herbs are grown on its
 Buy Local.” Located a short                – anything and everything you can                                                              rooftop terrace, and the emphasis is on
                                            imagine, you will find in Pittsburgh.      31,000-square-foot ballroom,                        “Buy Fresh, Buy Local.”
  walk from the convention                                                               53 meeting rooms with two                            Located a short walk from the con-
center, our bustling Cultural                 5. Help the planner provide world-
                                                                                        250-seat auditoriums and 37
                                                                                                                                           vention center, our bustling Cultural
                                            class fun.                                                                                     District is home to over 100 eateries.
       District is home to                    As a legendary sports town with an       loading docks. Outside, you’ll                         Go to for more
       over 100 eateries.                   amazing array of cultural offerings,
                                                                                               find an expansive                           information about convention and
                                            there’s always something great to do                                                           meeting services, as well as details
                                            in the ‘Burgh! The Cultural District, an     40,000-square-feet terrace                        about the David L. Lawrence Conven-
  2.Offer the planner the best facility.    easy walk from the David L. Lawrence          and 60,000 square feet of                        tion Center. Or contact Jason Fulvi,
  For your meetings, Pittsburgh’s           Convention Center and downtown                                                                 Executive Director of VisitPittsburgh,
green-certified David L. Lawrence           hotels, features six major world-class            pre-function space.                          (412) 281-0482, ext. 3156 or via e-mail,
Convention Center is considered             theaters, plus smaller performance                                                   

P a g e B20                                                                         USAE                                                                       APRIL 26, 2011

                                                                        N E W S
                                                                        N E W S Music Video
    Highlights Changes In Meetings
     Industry During Last 25 Years
       Planners Can Win Three-Night Trip To Cancun Plus Airfare

  What was your life like 25 years           Do Come True,” is a parody on how the
ago?                                         process of searching for meeting sites
  Chances are, it’s better today thanks in   has changed over the past 25 years.
large part to huge leaps in technology.        It can be seen on the Convention-, which offers YouTube Channel at www.
a leading online search directory for
destinations, hotels, and other meeting      and has already been viewed more than
service providers, highlighted this dra-     1,000 times.
matic change in a popular music video          The video includes a Visionary Contest
released a few weeks ago.                    where meeting professionals can predict       Meeting Industry Veteran Roman Holton, who runs Ascension Media, with his video co-stars.
  The video, entitled “Dreams Really         what they think the meetings industry will
                                                                                                                                            be like 25 years in the future. A group
                                                                                                                                            of meeting professionals will vote for
                                                                                                                                            the winner, who will receive three nights
                                                                                                                                            lodging at the Five-Diamond JW Marriott

                  Need NEW ideas but                                                                                                        Cancun Resort & Spa with a $400 resort
                                                                                                                                            credit to be used during the stay, plus

                short on time and money?
                                                                                                                                            complimentary round trip airfare for two,
                                                                                                                                            courtesy of Continental Airlines.
                                                                                                                                               The entry deadline is April 30, 2011.
                                                                                                                                            The video includes a link to the contest
         If you’re seeking unique, inspirational, and sometimes outrageous ideas that make you think                                        and it can also be accessed online at
         and plan differently to achieve your organization’s goals, peek inside the new 199 Ideas                                  Meeting
         books from ASAE Press.                                                                                                             planners can also submit entries at the
                                                                                                                                   booth #3082 at
         Featuring input from your association peers, the books offer tested ideas that work. And, at                                       the ASAE Springtime show.
         just 12 cents per idea, you can’t miss!                                                                                               The video idea began when Markham
                                                                                                                                            learned about a talented singing group,
                                                                                                                                            Buffalo Stance, from her hometown of
                                 199 Ideas: Building Meeting Attendance and Revenue                                                         Brooklyn, New York.
                                                                                                                                               Inspired by the famous “Buffalo
                                 Full of bottom-line boosters from other meeting professionals                                              Stance” song from the 1980s, the all-
                                 that really work!                                                                                          female vocal group sings a lot of ‘80s
                                 Find out how to:                                                                                           music.
                                 • Increase attendance by giving people a reason to come back                                                  “We thought it would be fun to rewrite
                                                                                                                                            the lyrics to a popular song and sing
                                 • Grow revenue, including ideas on events, exhibits,
                                                                                                                                            it in the video,” Markham said. “We
                                     and sponsorships                                                                                       chose ‘Flashdance,’ which has a strong,
                                 • Reduce expenses and more                                                                                 dramatic style that really captured the
                                 Member: $22.95 | Nonmember: $29.95                                                                         excitement we wanted to convey.”
                                                                                                                                               She then got to work writing the script
                                                                                                                                            for the video and lining up the produc-
                                                                                                                                            tion team. Markham asked meetings
                                 199 Ideas: Powerful Marketing Tactics That Sell                                                            industry veteran Roman Holton, who
                                 Tips on how to:                                                                                            runs a video and filmmaking company
                                                                                                                                            called Ascension Media, to shoot and
                                 • Determine your competitive advantage or unique selling point
                                                                                                                                            produce the video.
                                 • Write a subject line that will help your emails get opened                                                  “When she called with the idea I said,
                                 • Use emotion and logic to sell the intangible                                                             ‘It may not be as easy as you think,’”
                                 • Price your programs, products, and services to increase sales                                            Holton recalled. “But she persevered,
                                 • Build a fan base using both online and offline tools                                                      so we got the crew together that would
                                                                                                                                            do the job for her.”
                                 Member: $22.95 | Nonmember: $29.95                                                                            Markham sprinkled some familiar in-
                                                                                                                                            dustry faces into the video. Bob Gilbert,
                                                                                                                                            President & CEO of the Hospitality Sales
                                                                                                                                            & Marketing Association International
                                 199 Ideas: Raising Revenue                                                                                 (HSMAI), offered the association’s of-
                                 Explores key areas with revenue-producing potential, including:                                            fices to shoot the video. Gilbert also ap-
                                 • Advertising and sponsorship                                                                              pears in several scenes in the video.
                                                                                                                                               Windy Christner, CMP, Senior Director,
                                 • Affinity programs
                                                                                                                                            Meetings & Expositions for the American
                                 • Expos
                                                                                                                                            Pharmacists Association, played the role
                                 • Membership dues models and membership programs                                                           of a “new age” fortuneteller. Association
                                 • Social media                                                                                             Vision President Al Rickard, CAE, played
                                 • Websites and more                                                                                        the office receptionist, and association
                                 Member: $22.95 | Nonmember: $29.95                                                                         professional Sallie Hyman appeared
                                                                                                                                            as an office visitor and as an office
         Order today!                                                                                                                          “The whole video conveyed the idea
                                                                                                                                            of how much easier it is today for meet-
         202-371-0940 or 888-950-2723                                                                                                       ing planners than it was 25 years ago,                                                                                                       thanks to technology such as Conven-
                                                                                                                                  ,” Markham explained.
         Additional 199 Ideas titles also available.
                                                                                                                                               Holton added that “it was fun to come
                                                                                                                back to the hospitality industry and do
                                                                                                                                            this. It brings out your creativity.”

ReImagine your next meeting in a place where unforgettable surroundings
inspire creativity. Expertly designed facilities provide the perfect backdrop
for meetings from 15 to 15,000. With two decades of service expertise
backed by award-winning accommodations and dining, this is the world
you’ll experience at the Walt Disney World Swan and Dolphin Resort.

800. 524.4939� � � � � �� ��� � �������������� �����
P a g e B22                                                                                                             USAE                                                                  APRIL 26, 2011

                                                                                                                 N E W S
                                                                                                                 N E W S
                               Everything’s Coming
                                Together In Buffalo
   With the newly-renovated Buffalo                                  with high-tech interactive exhibits; the
Niagara Convention Center (BNCC),                                    emergence of the historic Erie Canal
surrounded by more than 1600 new or                                  Harbor district; the opening of the
renovated hotel rooms, and significant                               stunning Burchfield Penney Art Cen-
investments in amazing attractions,                                  ter; and the nearly-complete $50 mil-
things seem to be getting a fresh look,                              lion restoration of Frank Lloyd Wright’s
everywhere you turn in Buffalo, N.Y.                                 Darwin Martin House Complex.
   Improvements to the 110,000
square foot BNCC include a new                                       If that wasn’t enough, Buffalo
main entrance and digital marquee,                                     is located within 500 miles
a redone kitchen, and a top-to-bot-
tom facelift for the 64,410 square foot                                of 50 percent of America’s
column-free main exhibit hall, where                                   population, and the Buffalo
the floor was completely resurfaced,
the ceiling was painted black, new
                                                                           Niagara International
flexible lighting was installed, sound                                     Airport, the 8th most
                                                                                                                          The Buffalo Niagra Convention Center. Photo courtesy of Buffalo Niagra CVB and Doug Hanes.
baffles and acoustical treatments                                        affordable airport in the
were added, and concession areas
were renovated.                                                           country to fly through,                           And Buffalo’s culinary scene has
   The BNCC’s upgrades are in step                                    features 102 daily non-stop                         taken off, so get ready for a whole lot           The BNCC’s upgrades are in
with significant improvements to
                                                                          flights with service to                         more than the city’s spicy trademark                   step with significant
downtown Buffalo’s hotel stock, in-                                                                                       chicken wings. You’ll find some 400
cluding renovated or new rooms at the                                            24 cities.                               independently-owned restaurants
                                                                                                                                                                             improvements to downtown
Hyatt Regency, Adam’s Mark, Hamp-                                                                                         serving up everything from soul food                  Buffalo’s hotel stock,
ton Inn & Suites, Embassy Suites and                                   These developments complement
Comfort Suites.                                                      Buffalo’s other incredible attractions,
                                                                                                                          to locally-sourced haute cuisine.                  including renovated or new
                                                                                                                            If that wasn’t enough, Buffalo is lo-
   “There simply has never been a                                    which include world-class modern art                 cated within 500 miles of 50 percent of           rooms at the Hyatt Regency,
better time to meet in Buffalo,” says                                at the Albright-Knox Art Gallery; Fred-              America’s population, and the Buffalo             Adam’s Mark, Hampton Inn &
Visit Buffalo Niagara V.P. of Sales                                  erick Law Olmsted-designed parks;                    Niagara International Airport, the 8th
Mike Even. “We’ve always been af-                                    some of America’s greatest archi-                    most affordable airport in the country
                                                                                                                                                                             Suites, Embassy Suites and
fordable; now, we’re delivering even                                 tecture; touring theater productions                 to fly through, features 102 daily non-                  Comfort Suites.
more value.”                                                         at the magnificent Shea’s Perform-                   stop flights with service to 24 cities.
   On the attraction front, Buffalo has                              ing Arts Center; historical sites from                 “It’s very exciting to see everything           ments to key meeting properties and
seen the Theodore Roosevelt Inau-                                    the Underground Railroad and Civil                   come together right n o w i n B u f -             Buffalo’s accessibility and superior
gural National Historic Site undergo                                 Rights Movement; and, of course, the                 falo,” says Even. “With vast improve-             service, planners have everything
an impressive renovation, complete                                   majestic Niagara Falls.                                                                                they need.”


                                                                                                                                       IMEX America Has Call Out
                                                                                                                                        For Techno-Zone Contest
                                                                                                                                     By Rebecca Keister                     June 1.
                                                                                                                                                                              New and emerging destinations can
        The following hotels and hotel representation companies maintain offices in the
                                                                                                                             Nominations will be accepted until April       nominate themselves for the contest, which
                                Washington, D.C.-metro area.
                                                                                                                          29 for the IMEX America Techno-How Zone           will offer two destinations free booth space,
                                                                                                                          Contest, which will showcase up-and-com-          hotel accommodations, a free ticket to the
                             ���������������                                                                              ing technology providers who have an in-          “MPI Foundation Rendezvous the IMEX
                                                                                                                          novative product or service.                      America Night,” and a comprehensive
           ASSOCIATED LUXURY HOTELS                                  ��������������������������������������������            Those providers can apply for one of three     marketing and sales support program to
  ���������������������                                              ���������������������������������                    complimentary spots in the IMEX America           assist in presenting to the IMEX America
  ������������������������������                                     �����������������������                              Techno-How Zone and Gadget Bar.                   audience.
  ����������������������������������������������������������������                                                           The Techno-How Zone will feature young
  ����������������������                                                       HILTON WORLDWIDE SALES
                                                                                                                          technology companies from around the
                                                                                                                                                                               The Techno-How Zone will
  �����������������������������������������                          ���������������������������������������
                                                                                                                          globe who “can bring fresh thinking and in-          feature young technology
                                                                                                                          novative products, devices or apps that add         companies from around the
                                                                                          LOEWS HOTELS                    a new dimension of value, feedback, speed
                                                                     ���������������������������������������������        or interactivity to the international meetings,     globe who “can bring fresh
                                                                     ��������������������������������                     incentive travel or events industry.”                 thinking and innovative
                                                                                                                             It also will feature a separate Gadget
  ������������������������������������                                    STARWOOD HOTELS & RESORTS                       Bar, where IMEX attendees can get “their
                                                                                                                                                                               products, devices or apps
  ����������������������������                                                       WORLDWIDE, INC.                      hands on some of the latest devices on the         that add a new dimension of
  ������������������������������                                     �������������������������������
  ����������������������������������                                 ���������������������
                                                                                                                          market.”                                             value, feedback, speed or
                                                                                                                             Winners of the contest will receive free
                                                                                                                          booth space at IMEX America, taking place                interactivity to the
                 THE BROADMOOR                                       ���������������              �
                                                                                                                          Oct. 11-13 at the Sands Expo in Las Vegas,            international meetings,
                                                                                                                          free marketing and PR support, and invita-
  ���������������������������������������������                      �����������������������������
                                                                                                                          tion to the “MPI Foundation Rendezvous
                                                                                                                                                                                     incentive travel
  ���������������������������������                                  ������������������������������������������������
                                                                     ���������������              �                       the IMEX America Night” – a networking                  or events industry.”
     FAIRMONT- RAFFLES- SWISSÔTEL                                                                                         event.
  ������������������                                                                                                         They also will receive full access to the         To be considered, destinations must be
  �������������������                                                                                                     IMEX online appointment system.                   within the United States, Canada, Central
                                                                                                                             To be eligible, companies must be less         or South America and must never have
                                                                                                                          than three years old, have an active cus-         before exhibited at a major industry trade
                                                                                                                          tomer and product base, and do less than          show. Convention and conference centers
                                                                                                                          $1.5 million in annual revenue.                   in eligible destinations that have been open
                                                                                                                             Nomination forms can be found at www.          for three years or less, or are due to open
                                                                                                                                  within 12 months following IMEX America
                                                                                                                             A ‘Wild Card Contest’ is being held until      2011 also are eligible.
                                                                                                                                                                      Reach Over 60 Cities with
                                                                                                                                                                      Satellite offices in DC.. . .
                                                                                                                                                                      Visit Today. . . .
                                                                                                                                                                      Submit an RFP; Qualify to
                                                                                                                                                                      win a $100 Amex Gift Card


           C ALL US IN D.C.                                               DETROIT METRO                                                        MINNEAPOLIS                                   SACRAMENTO
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P a g e B24                                                                                           USAE                                                                      APRIL 26, 2011

                                                                                        N E W S
                                                                                        N E W S
    Meetings At The Walt Disney World
        Swan And Dolphin Hotel -
       ‘Anything You Can Imagine’
   Envision your next meeting in a                      ners should be able to focus on the
place where extraordinary surround-                     business of their meeting.
ings inspire creativity, and expertly                     The goal of the “Anything You Can
designed facilities provide the per-                    Imagine” concept is to lighten the
fect backdrop for meetings from 15                      load for meeting professionals as the
to 15,000. That’s the world you’ll                      hotel takes on the responsibility of
experience at the Walt Disney World                     achieving a meeting’s “wow” factor.
Swan and Dolphin Hotel.
   With two decades of meetings ex-                     And the hotel’s new “Anything
cellence coupled by award-winning                         You Can Imagine” concept
accommodations and dining, the
hotel continues to be a leader in the
                                                          compels the team to make
                                                                                                              Walt Disney World’s Swan and Dolphin Hotel, shown from its exterior above, and from an event
meetings industry.                                        the next meeting even bet-                          room, below, offers meeting professionals an ‘Anything You Can Imagine’ attitude.
   But how have they kept it fresh for                   ter than the one before. The
more than two decades?
   “We keep reinventing ourselves…                      focus is on creativity. Not just
our services, our offerings, the way                    in the theme of the meetings,
we think, the way we look. We’re
always challenging ourselves to do
                                                         but how it is brought to life,
it better,” says Eric Opron, Director                      the technology used, the
of Sales and Marketing.                                     relationships built, the
   “ M e e t i n g p ro f e s s i o n a l s h a v e a
tough job,” Opron continues.                              partnerships relied on and
   “Trends change rapidly as do the                          the solutions created.
demands of customer. So we have
to stay far ahead if we’re going to
deliver the most imaginative, suc-                        “We want the meeting professionals
cessful meeting.”                                       we work with to place their primary
   And the hotel’s new “Anything You                    emphasis on their meeting content
Can Imagine” concept compels the                        and message,” said Opron.
team to make the next meeting even                        “Once a meeting professional pro-
better than the one before.                             vides us with the basics, our team
   The focus is on creativity. Not just                 of experts can take it, build on it,
in the theme of the meetings, but                       and deliver the results: a meeting
how it is brought to life, the technol-                 that gets talked about long after it’s
ogy used, the relationships built, the                  over; a meeting that is unforgettable;                                                               from 3,500 to 55,000 square feet,
partnerships relied on and the solu-                    a meeting unlike any other.”                          “We want to think up things                    which can accommodate up to
tions created.                                                                                               a planner has never heard of;                   6,457 theater style
   “We want to think up things a plan-                    By The Numbers:                                                                                       - 110,500 square feet of con-
                                                                                                              deliver service like they’ve                   tiguous convention/exhibit space,
ner has never heard of; deliver ser-
vice like they’ve never experienced                       The Walt Disney World Swan and
                                                                                                             never experienced and pump                      capable of handling 673 8’ x 10’
and pump up the energy so high                          Dolphin Hotel offers over 329,000                    up the energy so high it takes                  booths
it takes all the pressure off,” says
                                                        square feet of indoor meeting space                  all the pressure off. Our Walt                    For more information on the Walt
                                                        comprised of the following:
   “Our Walt Disney World Resort lo-                      - 84 meeting rooms, including two                  Disney World Resort location                    Disney World Swan and Dolphin Ho-
                                                                                                                                                             tel, please call 800.524.4939 or visit
cation provides the ideal platform to                   executive boardrooms                                 provides the ideal platform to        
achieve that.”                                             - Four ballroom options ranging
   Opron contends that meeting plan-                                                                                 achieve that.”

Boston                                                    •SATA is adding seasonal Lisbon to
                                                        Boston service.
                                                                                                             Travel & Tourism Industries.
                                                                                                                Despite an overall decline in over-           Added to the mix is the $200
Continued from page B 16                                  “The UK, Ger many, France and                      seas visitors to the United States              million Travel Promotional Act
                                                        Italy are our largest inbound inter-                 that year, Boston increased 2% in
                                                        national markets and that’s where we                 visitation and market share increased
                                                                                                                                                             that was passed by Congress
sent a 19.8% increase in capacity in
the second quarter between Boston                       are going to be putting our resources                to 4.8%.                                              in 2010. The Travel
& Europe and 17.1% increase in ca-                      over the next two years,” said Mos-                     Preliminary figures show an 11%                 Promotion Act has been
pacity in the third quarter.                            caritolo.                                            growth for 2010 over 2009.
  New and additional flights in-                                                                                In 2010, Boston & Cambridge                    designed to generate more
                                                         ‘We’re seeing visitors from                         hosted 40 international meetings,               international inbound visitors
  •Delta will offer London to Boston                      our key overseas markets                           only four of which used convention
                                                                                                                                                                  to the United States.
service twice daily and seasonal                          start to travel again. With                           The rest used hotel and conference
Paris to Boston.
  •Delta will add a second Amster-                        new air service to Boston                          center space for their groups that              tional inbound visitors to the United
dam to Boston daily flight.                               from Europe, we expect to                          ranged in size from 50 to 3700 peo-
                                                                                                                                                                It is estimated that the law will help
  •Aer Lingus is adding a second                                                                             ple. According to the International
Dublin to Boston flight.
                                                             see these numbers                               Congress & Convention Association               attract upward of 1.6 million new in-
                                                         increase exponentially and                          (ICCA), in 2009, for the third time in          ternational visitors, which for Boston
  •Air France will add a second daily
                                                                                                             four years, Boston & & Cambridge                and New England, could translate to
Paris to Boston flight.                                  we’re poised to capture and                                                                         80,000 – 100,000 additional overseas
  •American will begin daily seasonal                                                                        hosted a record number of meetings,
Paris to Boston service.
                                                          increase our share of this                         making it the number one destination            visitors in the first year.
                                                                                                                                                                The Travel Promotion Act is funded
  •Icelandair will add a second daily                         lucrative market.’                             for international association meetings
                                                                                                                                                             privately through a $14 fee on foreign
Reykjavik to Boston flight.                                                                                  in the United States.
                                                                                                                Added to the mix is the $200 mil-            travelers who do not already pay the
  • I c e l a n d E x p re s s ( o p e r a t e d b y
                                                          B o s t o n re c e i v e d a n e s t i m a t e d   lion Travel Promotional Act that was            $131 for a visa to enter the U.S.
Astraeus Airlines) begins seasonal
                                                        1,140,000 million overseas visitors in               passed by Congress in 2010.                        This fee has generated $43 million
Reykjavik to Boston service.
                                                        2009, the most recent year statistics                   The Travel Promotion Act has been            year to date.
  •Lufthansa is adding a second daily
Frankfurt to Boston flight.                             have been compiled by the Office of                  designed to generate more interna-
����������������� ��������
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                                       ��� ������������������������������������������������������������������������������������

P a g e B26                                                                         USAE                                                                  APRIL 26, 2011

                                                                         N E W S
                                                                         N E W S
                                     More To Love At The Legendary Hilton Anatole
   Following the completion of its elaborate                                              and event attendees, but further hails the    and business professionals with a new
$125 million transformation, the legendary        And, with the addition of               Anatole’s renowned design and sleek           standard of hospitality.
Hilton Anatole in Dallas is embarking on       three dining options, updated              new appeal.                                      Recent renovations at the AAA Four
its latest enhancement designed to create                                                   Lush landscaping, panoramic window          Diamond property included a complete
additional comfort and ease for meetings
                                               Internet access, an Executive              views of the park, smart architectural ele-   and stunning transformation of its 1,606
and groups.                                    Lounge on the 25th floor and               ments and captivating art appointments        guest rooms and common areas.
   Bordering the beautiful seven-acre           new full-service spa, Hilton              – such as two sections of the Berlin Wall        And, with the addition of three dining
Anatole Sculpture Park comes the stun-                                                    and a magnificent new ornately carved          options, updated Internet access, an Ex-
ning new Trinity Corridor, a luxurious,         Anatole provides the perfect              sandstone pavilion from 18th century India    ecutive Lounge on the 25th floor and new
totally enclosed and air-conditioned pas-        balance between business                 – extend an engaging welcome.                 full-service spa, Hilton Anatole provides
sageway connecting hotel and convention                                                                                                 the perfect balance between business
guests with the Trinity Ballroom and Exhibit
                                                       and pleasure.                        Meetings Redefined                           and pleasure.
Hall spaces.                                   marriage of form and function.               Hilton Anatole’s expanding array of re-        From the moment attendees check-in,
   Slated for completion in May of this          The new Trinity Corridor not only pro-   sources, service and benefits reflects its      the entire experience is designed to in-
year, the $2.3 million project is a perfect    vides a smoother flow for convention       ongoing commitment to provide meeting         spire creativity, motivation and imagination
                                                                                                                                        – making Hilton Anatole one of the most
                                                                                                                                        impressive and sought-after meeting loca-
                                                                                                                                        tions in the U.S.

                                                                                                                                            The space also features
                                                                                                                                         updated audio-visual and IT
                         SAY      VANCOUVER                        AND PEOPLE WILL COME.                                                capabilities, offering planners
                                                                                                                                              more flexibility and
                                                                                                                                               productivity during
                                                                                                                                        meetings. The centerpiece of
                                                                                                                                         Hilton Anatole’s new identity
                                                                                                                                          is found in the heart of the
                                                                                                                                         Atrium II – a 100-foot-long,
                                                                                                                                           50-foot-wide work of art
                                                                                                                                             called Nebula, created
                                                                                                                                           exclusively for the Hilton
                                                                                                                                            Anatole by kinetic artist
                                                                                                                                               Reuben Margolin.

                                                                                                                                           Already a favorite Dallas meeting venue,
                                                                                                                                        Hilton Anatole boasts 600,000 square
                                                                                                                                        feet of exceptional meeting and event
                                                                                                                                        space, all recently renovated to include
                                                                                                                                        a conference registration area, while
                                                                                                                                        separate meeting planner offices in rede-
                                                                                                                                        signed Atrium II offer private workspace
                                                                                                                                        to organize, plan and execute a seamless

                                               SAVE THE DATE FOR NEXT YEAR’S                                                            meeting. The hotel’s six major ballrooms,
                                                                                                                                        pre-function areas and breakout rooms in

                                               CESSE ANNUAL MEETING                                                                     the Tower all feature new carpet, lighting,
                                                                                                                                        architectural appointments and modern
                                                                                                                                        touches on furniture and artwork for an
                                                                                       aesthetically pleasing design.
                                                                                                                                           The space also features updated au-
                                                                                                                                        dio-visual and IT capabilities, offering
                                                                                                                                        planners more flexibility and productivity
                                                                                                                                        during meetings. The centerpiece of Hil-
                                                                                                                                        ton Anatole’s new identity is found in the
                                                                                                                                        heart of the Atrium II – a 100-foot-long,
                                                                                                                                        50-foot-wide work of art called Nebula,
                                                                                                                                        created exclusively for the Hilton Anatole
                                                                                                                                        by kinetic artist Reuben Margolin.

                                                                                                                                           Legendary Experience.
                                                                                                                                           Since its opening in 1979, Hilton
                                                                                                                                        Anatole has enchanted guests with its
                                                                                                                                        historic grandeur, elegance and charm.
                                                                                                                                        The property’s fresh look, coupled with a
                                                                                                                                        new dimension of energy and a revitalized
                                                                                                                                        sense of wonder, offers an experience that
                                                                        FOR 2011 SPONSORSHIP OPPORTUNITIES PLEASE CONTACT:
                                                                                                                                        today’s business, convention and leisure
                                                                        KEVIN LEWIS                                                     guests anticipate when they travel.
                                                                        MANAGING DIRECTOR OF SALES & MARKETING                             Located within a 45-acre campus,
                                                                        COUNCIL OF ENGINEERING AND SCIENTIFIC                           Hilton Anatole offers attendees a desti-
                                                                        SOCIETY EXECUTIVES                                              nation within a destination. The property
                                                                                                                                        is filled with extra amenities including an
                                                                        KEVIN@CESSE.ORG WWW.CESSE.ORG                                   80,000-square-foot fitness center, tennis
                                                                                                                                        courts, indoor jogging track, V Spa, and
                                                                                                                                        five unique bars and restaurants including
                                                                                                                                        the new high-tech Media Grill + Bar.
                                                                                                                                           For more information, visit www.hil-
                                                                                                                               or call (214) 761-
NYC & Company is your central source for
planning and facilitating meetings and events.
We are your connection to New York City’s 80,000 hotel rooms; 1 million square feet of exhibition
space; unrivaled hotels, dining, shopping, arts and entertainment; and affordable ground and
air transportation. And because there’s more direct flights to NYC than to any other city in the
United States, it’s never been easier to get here.

Take advantage of all the City has to offer. Call 212-484-1218, email
or visit to plan your next meeting or event.
P a g e B28                                                                                                                                                                                                                                                                                                                                                                                             USAE                                                                   APRIL 26, 2011

                                                                                                                                                                                                                                                                                                                                                                                                      N E W S
                                                                                                                                                                                                                                                                                                                                                                                                      N E W S
      Rio Mar Beach Resort & Spa
   Offers Tropical Decadence, Serenity
  For the ultimate conglomeration of tropi-                                                                                                                                                                                                    feet and a 48,000-square-foot oceanfront
cal decadence and awe-inspiring serenity,                                                                                                                                                                                                      conference center.
go no further than Puerto Rico’s Wyndham                                                                                                                                                                                                          Also, as a 2010 Incentive Platinum Part-
Rio Mar Beach Resort & Spa, lying on the                                                                                                                                                                                                       ners Award recipient, Wyndham Rio Mar
sandy shores of the island’s northeastern                                                                                                                                                                                                      provides the top venue for functions up to
coast.                                                                                                                                                                                                                                         3,300 guests from intimate gatherings to
  Wyndham Rio Mar is ideally situated on a                                                                                                                                                                                                     extravagant galas.
500-acre hideaway tucked away between                                                                                                                                                                                                             Planners can choose from 60,000-
the Atlantic shoreline and lush foliage of El                                                                                                                                                                                                  square-feet of indoor and outdoor meet-
Yunque National Rainforest, a top Seven                                                                                                                                                                                                        ing space, with a business center fully
Natural Wonders contender.                                                                                                                                                                                                                     equipped with state-of-the-art technical
  Guests are warmly invited to keep explo-                                                                                                                                                                                                     capabilities and high-speed Internet con-
ration at the forefront while relaxing in one                                                                                                                                                                                                  nectivity.
of 600 spacious guest rooms or 72 lush                                                                                                                                                                                                            Budget-friendly and customizable pro-
suites with private balconies overlooking                                                                                                                                                                                                      grams are available for planners and their
mountain, garden or oceanfront views.                                                                                                                                                                                                          attendees including a 10 percent discount
                                                                                                                                                                                                                                               on food and beverage, one complimentary
Whether taking in the golden                                                                                                                                                                                                                   room per every 35 paid rooms, a compli-                                                                                                                    Rio Mar Beach Resort & Spa boasts two world-class, 18-hole golf courses.

        rays beachside,                                                                                                                                                                                                                        mentary upgrade per 50 paid rooms and a
                                                                                                                                                                                                                                               25 percent discount on 18 holes of golf or a                                                                                                                                                                 Jan Pfeiffer, the food is artfully prepared
   discovering the thriving                                                                                                                                                                                                                    25 percent discount on spa treatments.                                                                                                                       Planners can choose from                        for 11 delectable on-site restaurants offer-
    rainforest landscapes,                                                                                                                                                                                                                        Groups are awarded specialized incen-                                                                                                                    60,000-square-feet of indoor                     ing guests a variety of easily accessible
                                                                                                                                                                                                                                               tives including group pre-registration,
commemorating a noteworthy                                                                                                                                                                                                                     express checkout, airport transportation                                                                                                                    and outdoor meeting space,                       international cuisines at their fingertips.
                                                                                                                                                                                                                                                                                                                                                                                                                                                            The resort is also home to an extravagant
 occasion or breathing out a                                                                                                                                                                                                                   and passport-free convenience.                                                                                                                               with a business center fully                    array of Caliente Cocktails including quite
 productive day of agendas,                                                                                                                                                                                                                       Excursions are also available for booking
                                                                                                                                                                                                                                                                                                                                                                                                                   equipped with                            possibly the world’s spiciest cocktail, the
                                                                                                                                                                                                                                               onsite including hiking tours of El Yunque                                                                                                                                                                   Fire Pit Bloody Mary.
 Wyndham Rio Mar creates                                                                                                                                                                                                                       National Rainforest, horseback rides at                                                                                                                       state-of-the-art technical                        The Wyndham Rio Mar Casino, which
       the ideal balance                                                                                                                                                                                                                       Hacienda Carabali (a 600-acre private                                                                                                                       capabilities and high-speed                      recently underwent a five million-dollar
  of business and pleasure.                                                                                                                                                                                                                    ranch) and kayak trips to one of only seven                                                                                                                                                                  renovation, features the most popular
                                                                                                                                                                                                                                               bioluminescent bays in the world.                                                                                                                               Internet connectivity.                       slots and video poker machines on the
                                                                                                                                                                                                                                                  The hotel also boasts a 7,000-square-                                                                                                                                                                     island. Whether taking in the golden
                                                                                                                                                                                                                                                                                                                                                                                                            For active types, the resort offers two
   As the epicenter for corporate events                                                                                                                                                                                                       foot spa and fitness center for guests’                                                                                                                                                                      rays beachside, discovering the thriving
                                                                                                                                                                                                                                                                                                                                                                                                          world-class, 18-hole golf courses de-
and conventions in Puerto Rico, and the                                                                                                                                                                                                        health and rejuvenation needs.                                                                                                                                                                               rainforest landscapes, commemorating
                                                                                                                                                                                                                                                                                                                                                                                                          signed by Tom and George Fazio and
first property on the island to receive the                                                                                                                                                                                                        The Mandara Spa offers Caribbean-Ba-                                                                                                                                                                      a noteworthy occasion or breathing out a
                                                                                                                                                                                                                                                                                                                                                                                                          Greg Norman, an international tennis
Green Hotel of the Year award, Wyndham                                                                                                                                                                                                         linese inspired spa treatments with more                                                                                                                                                                     productive day of agendas, Wyndham Rio
                                                                                                                                                                                                                                                                                                                                                                                                          center, Watersports, a dive center and
Rio Mar features one of the Caribbean’s                                                                                                                                                                                                        than 25 soothing therapies including luxuri-                                                                                                                                                                 Mar creates the ideal balance of business
                                                                                                                                                                                                                                                                                                                                                                                                          two beachfront pools.
largest ballrooms spanning 20,913-square-                                                                                                                                                                                                      ous facials, massages and wraps.                                                                                                                                                                             and pleasure.
                                                                                                                                                                                                                                                                                                                                                                                                            Under the expert eye of Executive Chef,

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                               CAN’T MISS
                   STORY YOU

                                   P V
                                   CEN NSION
                                   E XPA OPEN
                                   N OW
                                   The newly-expanded Pennsylvania Convention Center opened
                                   to rave reviews, and we’re now hosting events of all sizes.
                                   All in the heart of one of the country’s most dynamic, walkable
                                   and historic downtowns. Call us today to find out why you
                                   should be part of the Philadelphia story.
                                   See the official trailer:
                                   Give us a call at 1.800.CALL.PHL
P a g e B30                                                                   USAE                                                            APRIL 26, 2011

                                                                   N E W S
                                                                   N E W S
                    Speakers Announced For CSAE 2011 National Conference
        By Rebecca Keister                  Knowles will provide an “in-depth”                                            “I can’t think of a better way to
                                         discussion of the positive and nega-         Ron Knowles, FCMC, will          kick off the conference,” she said. “A
  A workshop on inter-unit relation-     tive impacts of the “combination of        lead the “How to End the Turf      great way to set the stage.”
ships will open the Canadian Society     factors at work within your organiza-                                            Canadian Senator Pamela Wal-
of Association Executives (CSAE)         tion,” and how to change things to
                                                                                       Wars Workshop” a day            lin will deliver the address during
2011 Conference and Showcase this        avoid “turf Wars.”                             before the start of the        Sept. 16’s Showcase Breakfast, with
September in Saskatoon.                     “We have some dynamic and very           conference, on Sept. 14, at       a theme of “Canada/United States-
  Ron Knowles, FCMC, will lead the       recognizable speakers for [the] key-                                          North American Relations.”
“How to End the Turf Wars Workshop”      note presentations this year,” Gail        the Sheraton, Cavalier, which         “She may be speaking of Canada-
a day before the start of the confer-    McHardy, CMP, Director of Confer-            will include an interactive      United States relations, but it isn’t
ence, on Sept. 14, at the Sheraton,      ence and Events at CSAE, told USAE                                            a bad preview for the show, where
                                         via e-mail. “As well, the full educa-
                                                                                      portion, as attendees are        supplier and buyer relations come to
Cavalier, which will include an inter-
active portion, as attendees are ex-     tion program is just about final and,      expected to bring one story or     the fore,” McHardy said.
pected to bring one story or problem     wow, is it top quality, great topics and          problem they are               Alvin Law, who McHardy called
they are willing to discuss.             fabulous speakers.”                                                           a “truly motivational speaker” will
  CSAE said the workshop will be of         The first keynote address, “What               willing to discuss.         close the conference on Sept. 17 at
particular interest to organizations     Canadians Think; About Almost Ev-                                             the Honours and Awards Luncheon
                                                                                    ists, takes place Sept. 15.
that have chapters or units or those     erything,” with Darrell Bricker and                                           with a keynote titled “No Such Thing
                                                                                      McHardy called the duo “two of
who head up such a unit.                 John Wright, public opinion special-                                          As Can’t.”
                                                                                    Canada’s premier pollsters.”
                                                                                                                          In addition to the keynote speakers
                                                                                                                       and educational sessions, for which
                                                                                                                       details were still not posted as of
                                                                                                                       press time, the conference offers pre-
                                                                                                                       show activities in Saskatoon includ-
                                                                                                                       ing golf at Dakota Dunes Golf Links, a
                                                                                                                       spa day and a Canadian Light Source
                                                                                                                       and University of SK Tour.
                                                                                                                          There also will be a Leader Quest
                                                                                                                       Learning Lounge, the Showcase, as
                                                                                                                       well as several networking events,
                                                                                                                       including a Shearwater dinner cruise,
                                                                                                                       a gala reception and banquet, and
                                                                                                                       a “Kick up Your Heels fun Night
                                                                                                                          The Conference and Showcase
                                                                                                                       takes place Sept. 15-17 at the Shera-
                                                                                                                       ton Cavalier.

                                                                                                                        Meeting Planners
                                                                                                                          Should Be
                                                                                                                         More Strategic
                                                                                                                                  By Rebecca Keister

                                                                                                                          Seventy-two percent of meeting
                                                                                                                       planners surveyed by the Hospital-
                                                                                                                       ity Sales & Marketing Association
                                                                                                                       I n t e r n a t i o n a l ( H S M A I ) b e f o re i t s
                                                                                                                       Affordable Meetings Mid-America
                                                                                                                       show in Chicago earlier this month
                                                                                                                       said that meeting planners need to
                                                                                                                       be more strategic when organizing

                                                                                                                            Meeting planners who
                                                                                                                           responded said that the
                                                                                                                         economy, at 59 percent, at
                                                                                                                            travel expenses, at 26
                                                                                                                           percent, will be the two
                                                                                                                         biggest factors that could
                                                                                                                        affect industry growth in the
                                                                                                                                United States.
                                                                                                                         “With the current challenges meet-
                                                                                                                       ing planners face, there is a clear
                                                                                                                       need for smarter meeting manage-
                                                                                                                       ment, and Affordable Meetings at-
                                                                                                                       tendees [had] the oppor tunity to
                                                                                                                       learn how to make more strategic
                                                                                                                       planning decisions,” James Houran,
                                                                                                                       partner with HSV Performance Man-
                                                                                                                       agement, the firm that analyzed the
                                                                                                                       survey, said in a statement.
                                                                                                                         Affordable Meetings Mid-America
                                                                                                                       was held April 13-14 at Chicago’s
                                                                                                                                             Please turn to page B 29
APRIL 26, 2011                                                                                 USAE                                                                         Page B31

                                                                                N E W S
                                                                                N E W S
                                 Philadelphia Unveils Redesigned Visitors Guide
         By Jonathan Trager                 Reasons to Love Philadelphia Right                                                                 Other features of the redesigned
                                            Now,” a new special events section,                         It features helpful visitor            guide include the following:
   The newly enhanced 2011 Spring/          updated neighborhood maps and                                    information from                     •    A Top 10 list of what to do and
Summer Philadelphia Official Visitors       easier-to-read listings.                                                                           see in Philadelphia this season
Guide is now available. An official           Also included are stories on
                                                                                                       accommodation options to                   •    Information on exciting cul-
publication of the Philadelphia CVB,        the local dining scene, the arts                           diverse cultural activities.            tural events and exhibits inside our
the Philadelphia Official Visitors Guide    in Philadelphia and stories on                                                                     museums and attractions
is a biannual magazine.                     P h i l a d e l p h i a ’s n e i g h b o r h o o d s .                                                •    Guides to exploring our
   It features helpful visitor infor-       There is also stories on “Famous in the                  delphia Official Visitors Guide is the    unique neighborhoods, including
m a t i o n f ro m a c c o mmodation op -   Kitchen,” showcasing Philadelphia’s                      perfect tool for the business and lei-    helpful maps to help navigate each
tions to diverse cultural activities.       food royalty, and “Cheesesteak 101,”                     sure traveler to explore Philadelphia,”      •    Specialized itineraries that
This year’s spring/summer guide fea-        everything visitors want to know about                   said Jack Ferguson, President & CEO       take them to world-famous and little-
tures both a spring and summer cover,       ordering the City’s most famous food.                    of the Philadelphia CVB.                  known hotspots
developed based on feedback from visi-      “With the opening of an expanded                           “It has everything they need               •    Useful maps and transporta-
tors and the local concierge community.     Pennsylvania Convention Center, we                       right at their fingertips for a           tion guides
Inside the guide, visitors will find “10    feel the 2011 Spring/Summer Phila-                       memory-filled experience.”                   •    A directory of local business-
                                                                                                                                               es they can explore while visiting

                                                                                                                                               “While you’re here, discover what
                                                                                                                                               makes Philadelphia, Philadelphia,”
                                                                                                                                               said Mayor Michael Nutter. “We’ve
                                                                                                                                               got all the excitement of big-city life
                                                                                                                                               with diverse neighborhoods that give
                                                                                                                                               Philadelphia a quaint, hometown

                                                                                                                                               Planners Survey
                                                                                                                                               Continued from page B 28

                                                                                                                                               Navy Pier.
                                                                                                                                                 The survey was conducted by J.
                                                                                                                                               Spargo & Associates prior to the
                                                                                                                                                 Survey respondents expressed that
                                                                                                                                               the economy is still a major issue in
                                                                                                                                               the service-hospitality industry, and
                                                                                                                                               75 percent said they are concerned
                                                                                                                                               that rising gas prices will negatively
                                                                                                                                               affect meeting-related travel.

                                                                                                                                               ‘With the current challenges
                                                                                                                                               meeting planners face, there
                                                                                                                                                is a clear need for smarter
                                                                                                                                                meeting management, and
                                                                                                                                                    Affordable Meetings
                                                                                                                                                    attendees [had] the
                                                                                                                                                opportunity to learn how to
                                                                                                                                                    make more strategic
                                                                                                                                                    planning decisions.’

                                                                                                                                                  Meeting planners who responded
                                                                                                                                               said that the economy, at 59 percent,
                                                                                                                                               at travel expenses, at 26 percent,
                                                                                                                                               will be the two biggest factors that
                                                                                                                                               could affect industry growth in the
                                                                                                                                               United States.
                                                                                                                                                  Sixty-three percent of survey par-
                                                                                                                                               ticipants said booking timelines are
                                                                                                                                               comparable to how they were in
                                                                                                                                                  “The real pitfall continues to be the
                                                                                                                                               economy and rising fuel prices, which
                                                                                                                                               are seen as the major hindrances to
                                                                                                                                               the growth of the industry,” Houran
                                                                                                                                                  HSMAI expected more than 1,000
                                                                                                                                               attendees at Affordable Meetings
                                                                                                                                               Mid-America, the first of three in its
                                                                                                                                               Affordable Meetings series, which
                                                                                                                                               has in the last year, gotten an educa-
                                                                                                                                               tion and show makeover.
                                                                                                                                                  Affordable Meetings West will be
                                                                                                                                               held June 15-16 in Long Beach, Ca-
                                                                                                                                               lif., and Affordable Meetings National
                                                                                                                                               and Event Technology Expo will be
                                                                                                                                               Sept. 7-8 in Washington, D.C.
P a g e B32                                                                                   USAE                                                                          APRIL 26, 2011

                                                                                 N E W S
                                                                                 N E W S
 Savannah’s Historic Meetings District
 Offers Southern Hospitality Through
   Let Savannah delight your meeting attend-       promotions, like Savannah Sweet Savings,
ees. With many cultural attractions, numerous      and offers a tool kit for event organizers that
Coastal Cuisine restaurants, elegant ac-           includes a virtual meeting planner guide,
commodations and unique boutiques within           interactive floor plans for the Savannah
blocks of great meeting venues, Savannah           International Trade and Convention Center
entertains those who are in search of history,     and testimonials from many of the industry’s
architecture and tradition.                        top professionals who have had successful
   The new also               meetings in Savannah.
showcases Savannah as a leading conven-                Jeff Hewitt, Vice President of Business
tion city capable of hosting large, high-level     development for Visit Savannah, describes
meetings, conventions and special events.          it well, “Savannah is making herself known
The site makes research and submitting             as a gracious hostess for groups of all size.
an RFP an easy and painless operation for          Like any proper Southern lady, it’s all about
busy planners. It also features links to special   anticipating your guest’s needs and provid-       The ferryboat river tour is part of Savannah’s historic charm.

                                                                                                                                                         ing solutions before they’re needed. Our new
                                                                                                                                                         website delivers Savannah’s best!”
                                                                                                                                                             Here are some Savannah Meetings
                                                                                                                                                             • Rooms Citywide: approximately 14,975
                                                                                                                                                             • Rooms in Historic Meetings District: ap-
                                                                                                                                                         proximately 4,340
                                                                                                                                                             • Rooms Committable for Meetings: ap-
                                                                                                                                                         proximately 1,600

     Your Desktop
                                                                                                                                                             • Attractions: Boutiques, galleries and
                                                                                                                                                         specialty shops in Historic Meetings District;

     Post Office
                                                                                                                                                         22 historic squares, walking tours, trolley
                                                                                                                                                         tours, Jepson Center for the Arts, The Telfair
                                                                                                                                                         Museum of Art, Juliette Gordon Low (Founder
                                                                                                                                                         of the Girl Scouts) Birthplace, Ralph Mark
                                                                                                                                               ™         Gilbert Civil Rights Museum, Mighty Eight
                                                                                                                                                         Air Force Museum, City Market, River Street,
                                                                                                                                                         Forsyth Park and numerous golf courses.
                                                                                                                                                             Savannah Convention Facilities include the
                                                                                                                                                         following: On beautiful Savannah Harbor, The
                                                                                                                                                         Savannah International Trade & Convention
                                                                                                                                                         Center blends the best of the old and new to
                                                                                                                                                         offer a modern venue for your next conven-
                                                                                                                                                         tion, meeting or special event. This gleaming
                                                                                                                                                         waterfront 330,000 sq. ft. facility features
                                                                                                                                                         100,000 sq. ft. of prime meeting space and
                                                                                                                                                         50,000 sq. ft. of flexible space including 13
                                                                                                                                                         meeting rooms, four executive board rooms,
                                                                                                                                                         a 25,000 square feet Grand Ballroom and a
                                                                                                                                                         state-of-the-art auditorium. Additional meet-
                                                                                                                                                         ing facilities include the Coastal Georgia
               � Click                                                � Print                                             �Postage                       Center and the Savannah Civic Center.
                                                                                                                                                             There are many Savannah convention
                                                                                                                                                         hotels in the area, such as The Westin Savan-

     Print official U.S. postage right from your PC and printer.                                                                                         nah Harbor Golf Resort & Spa (403 rooms),
                                                                                                                                                         Savannah Marriott Riverfront (383 rooms),
                                                                                                                                                         Hyatt Regency Savannah (347 rooms) and
     �Never go to the Post Office™ again!                                                                                                                  the Hilton Savannah Desoto (246 rooms).
                                                                                                                                                         There are nearly 4,500 available hotel rooms
     �Print exact postage and address in one step.                                                                                                       at various hotels in the Historic Meetings Dis-
                                                                                                                                                         trict and more than 14,000 total hotel rooms in
     �The fastest, easiest way to send letters and packages.                                                                                             Savannah and the surrounding counties.
                                                                                                                                                             Visit Savannah’s Destination Services staff
     �Save up to 80% compared to a postage meter.                                                                                                        is here to make your life easier and ensure
                                                                                                                                                         that your meeting is a success. The staff
                                                                                                                                                         can handle all of the details from booking
                                                                                                                                                         audio-visual systems and catering services
                                                                                                                                                         to planning itineraries. Services also include
                       4-week trial plus
                      $100 Offer
                                                                                                                                                         off site venue tours, site visits to accommoda-
                                                                                                                                                         tions, attractions, restaurants and tour sites,
                                                                                                                                                         familiarization tours and more.
                                                                                                                                                             Whatever your needs, Savannah can
                      Here’s what you get:                           Limited                                                                             handle all the details with our local tourism
                                                                                                                      5lb.                               professionals.
                      �$45 in postage                               Time Offer                                        CAPACITY
                                                                                                                                                             Host your meeting here to experience
                      �$50 digital scale                                Act now!                                                                         why Savannah is known for her hospitality
                      �$5 supplies kit                                                                                                                   and service. For additional information or to

                                                                                                                                                         request a Meeting Planner, visit us online at
                                                                                                                                                or call 1.877.
                                                                                                                                                             To plan your meeting in Savannah today,
                           To get the offer, you MUST enter the promo code print188                                                                      contact Jeff Hewitt, Vice President of Busi-
                                                                                                                                                         ness Development at Visit Savannah at
                                                                                                                                                         912.644.6424 or at JHewitt@visitsavannah.
Discover things you’ve
never seen before. Like
your entire group
being happy.
                                           With plenty of hotel rooms, flexible meeting spaces and a wealth of attractions,
                                             restaurants, sports and nightlife all within walking distance of the convention
                                                 center, Columbus is one freethinking destination your delegates will love.
                                                    Learn more about our package at
                                                                                                or by calling 614-222-6123.

The Americas Meetings & Events Exhibition
June 21-23, 2011
Baltimore Convention Center, Baltimore, USA

Your five star
business opportunity
AIBTM is changing the way America meets...
Thousands of one-to-one appointments between Global Exhibitors and
high quality Hosted Buyers… No time is wasted. Business is generated.
AIBTM is your best return on investment.

To register, visit You’ll Thank Us Later!
 Stay Connected                                                         Organized by:
AIBTM - What the                                              Why Choose AIBTM?
Industry Experts are                                          AIBTM is the first large scale exhibition to bring together the world’s entire meetings and
                                                              events industry in one U.S. location. The newest addition to the Reed Travel Exhibitions’ global
saying:                                                       portfolio, we will deliver 3,000 buyers from the U.S. and around the world, of which 2,000 are
                                                              individually qualified Hosted Buyers. We run events for the meetings industry on 5 continents,
                                                                                                 do it better Meetings and
                                                              nobody knows how to Reed Travel Exhibitionsthan us.Events Portfolio
                                                                            AIBTM is part of the
“HPN Global is committed to bringing our
top North American and International buyers
to AIBTM. We love working with your team
and have heard an amazing buzz about the
-Kip Horton - HPN Global

“We are very excited about this new event that
                                                              Be the Star of the show. Join us as a Hosted Buyer.
will change the way business in the meetings                  If you organize, influence or make budgetary decisions for meetings, incentive travel or other
industry is driven in the U.S. Mexico definitely               events in the U.S. or abroad you may be eligible to attend AIBTM as a Hosted Buyer.
wants to play an important role in AIBTM –                    The Hosted Buyer Program is a unique component of our show that provides top-level
an exhibition that will prove to be extremely                 buyers an opportunity to meet with the exhibitors of their choice for focused one-to-
fruitful for us.”                                             one appointments. As a Hosted Buyer you will receive complimentary travel and/or
-Eduardo Chaillo, Meeting Industry
                                                              accommodation and many other VIP benefits. Our Hosted Buyers are recognized as the top
 Executive Director - Mexico Tourism Board
                                                              decision makers within the meetings and events industry. If you fall into one of the following
                                                              categories, you may be considered for our Hosted Buyer Program:
“Reed Exhibitions has a long history of
producing some of the most successful                         � Senior level corporate meeting planners
meetings and events exhibitions worldwide.                    � Association, Non-Profit, Governmental meeting planners
We are confident that AIBTM will be a ‘must                    � In-house travel managers
attend’ event in our industry for many years to               � Conference organizers
come and are excited to be participating as a                 � Event Organizers
vendor in its first year.”                                     � Venue finding specialists
-Olivier Delerm, CMO - Certain Software                       � Incentive houses
                                                              � Business travel agencies
“EIBTM is the most organized and best run                     To learn more and apply visit or contact the Hosted Buyer Team
trade show I have attended and I am looking                   at
forward to AIBTM delivering the same”
-Gregg Branum, Senior Purchasing
 Manager - Eli Lilly and Company
                                                              Qualified Hosted Buyer benefits:
“Having attended several EIBTM conferences                    �Priority appointments with exhibitors of         �Admittance to exclusive AIBTM
in Barcelona I can attest there is no other                    your choice using our buyer-driven                networking functions and events
experience better at connecting the industry.                  appointment system                               �Complimentary air travel, rail travel
Probably the largest gathering of peers
anywhere, with scheduled appointments that                    �No time wasted meeting with exhibitors            and/or accommodation in a Baltimore
truly define the purpose of our profession.                     that don’t fit your business needs                 hotel
The Hosted Buyer program is invaluable.                       �Opportunities to build your network of           �VIP lounge access
Expanding the program into the U.S. will                       industry professionals and suppliers             �Fast-track entry to the show
increase participation and upgrade the                        �Educational sessions that will expand
professionalism of the industry by increasing
the perspective of a much broader and diverse                  necessary skills and knowledge
-Thomas Morano, Vice President
 Meetings and Conferences - American
 Financial Services Association

“The LVCVA is looking forward to participating
in AIBTM as it will provide us with opportunities
to promote Las Vegas to qualified domestic
and international buyers.”
-Michael Goldsmith, Sr. Director
 Convention Sales - Las Vegas Convention
and Visitors Authority

June 21-23, 2011   Baltimore, Maryland, USA
The AIBTM Team:                                                              AIBTM Sales Team:

Steve Knight                                                                 Nancy Walker – North America
Project Director                                                             Sales Director
T: +1 203.840.5679                                                           T: +1 203.840.5862                                               

Cathy Ronca                                                                  Fiona Chappell
Marketing Director                                                           Global Head of Sales
T: +1 203.840.5311                                                           T: +44 20.8910.7734                                                

Elisabeth Shipman
                                                                             AIBTM is owned and organized by Reed Events Limited.
Hosted Buyer Program Manager
                                                                             “Hosted Buyer” is a registered trade mark of Reed Exhibitions Limited and Reed Events
T: +1 203.840.5975                                                           Limited uses such trade mark under license. The AIBTM trade mark is owned and protected                                                        by Elsevier Properties SA and Reed Events Limited uses such trade mark under license.

AIBTM is part of the Reed Travel Exhibitions Meetings and Events Portfolio                                                                                       Organized by:

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